On April 25th, 2024, the 18th beijing international automotive exhibition was grandly opened, and HarmonyOS Intelligent Mobility Alliance made a stunning appearance with a brand-new family lineup, among which the new members and the new M5 became the focus of the audience.
As a masterpiece of Huawei in the field of smart cars, HarmonyOS Zhixing has always been committed to injecting new vitality into the automobile market through innovative technology. In this exhibition, HarmonyOS Zhixing not only brought three brand-new brands, namely STELATO Enjoying World, AITO Enjoying World and LUXEED Intelligent World, but also led by two new cars, Enjoying World S9 and Enjoying World New M5, demonstrating its strong strength in the field of smart cars.
The new model appeared on the booth, and the highlights were numerous.
As the first executive luxury flagship car owned by HarmonyOS Zhixing, Enjoy World S9’s design concept originates from Huawei’s aesthetic principle of "extreme, pure and simple". The body lines are smooth and elegant, and the front face inherits the family-owned iconic integrated design. When the Xinghe headlights are lit, they present a dazzling starry visual effect, which is unforgettable at first sight. At the same time, Enjoy World S9 also adopts full-stack Huawei intelligent technology to reshape luxury cars in the new era with wisdom and bring users the ultimate experience.
The new M5 in Wenjie is a model for positioning a high-value urban performance SUV. The whole system comes standard with HUAWEI ADS 2.0 high-order intelligent driving system, and the forward, lateral and backward omni-directional anti-collision systems are upgraded, which is the first smart car with a younger image and is more suitable for young people. In addition, the new M5 in Wenjie has also launched a more sporty and younger version of R[1]S, with a brand-new black obsidian logo design and black obsidian sports wheels, combined with a brand-new color scheme of Metropolitan Red and Tahiti Grey, to further meet the personalized car purchase needs of young consumers.
The main models build an "all-star" product matrix, and the appearance is the show.
In addition to these two new cars, HarmonyOS Zhixing also brought new M7 models from Japan, Japan and China, forming a powerful "All-Star" product matrix.
The M9, which integrates Huawei’s top ten black technologies, has led the industry in intelligent configuration for more than one generation. It is reported that this model, with its excellent product hard strength, has exceeded 70,000 vehicles in three months since it was launched, and its recent weekly sales have ranked first in China for luxury models with a price of over 500,000 yuan. The "Double 9" flagship combination composed of Wenjie M9 and Xiangjie S9 will further enhance HarmonyOS Zhixing’s leading position in the high-end automobile market.
Let’s look at the new M7, which is a phenomenal explosion of the family. It is positioned as a 250,000-class luxury and intelligent large SUV. The new M7 combines great wisdom, large space and super safety, with a total of nearly 180,000 vehicles in half a year, ranking first among the new high-end models in the China market in the first quarter of 2024. At present, the car has launched a limited-time car purchase right with a maximum value of 42,000 yuan.
As the first smart car in HarmonyOS Zhixing, Zhijie S7 meets the diverse needs of young people with superhuman wisdom, leapfrog performance, all-round space and efficient form. These models not only show the overall layout of HarmonyOS Zhixing in the field of smart cars, but also reflect its outstanding strength in technology, design and quality.
The level of sales is the best display of product strength. It is reported that as of April 22nd, 2024, HarmonyOS Zhixing family car has sold 105,000 vehicles, ranking first among the new forces in China market. Behind this achievement, it is inseparable from Huawei’s technical accumulation in the ICT field for more than 30 years, and the perfect combination of excellent experience in quality control, sales service and brand marketing accumulated by Huawei terminals in consumer business for more than 10 years. Based on this, HarmonyOS Zhixing has successfully built a leading smart car solution to help its partners achieve commercial success.
Generally speaking, HarmonyOS Zhixing’s performance at the Beijing Auto Show is amazing, and the appearance of the new member, Enjoy World S9 and Ask World M5, makes people look forward to its future. We have reason to believe that under the guidance of HarmonyOS Zhixing, China automobile brand will continue to go up and move towards a more brilliant future.