In March, major clothing brands have started to rejuvenate their spring clothes. In order to help merchants deeply understand the spring consumption trend of hundreds of millions of old irons and immerse themselves in the latest outdoor sportswear and equipment, on March 20th, Aauto Quicker E-commerce held the 2024 Men’s Sports Industry Bielection Meeting and the Spring New Product Launch Conference in Hangzhou, and many excellent anchor teams from Aauto Quicker and representatives of men’s sports brands gathered together to explore more possibilities for the spring business outbreak.
In 2023, e-commerce in Aauto Quicker ushered in rapid growth. According to Aauto Quicker’s financial report in 2023, the average daily activity of Q4 in Aauto Quicker reached 383 million. In 2023, GMV of Aauto Quicker e-commerce exceeded the trillion scale for the first time, reaching 1.18 trillion yuan. Among them, the GMV of Q4 e-commerce hit a new high in a single quarter, with a year-on-year increase of 29.3% to 403.9 billion yuan. The average monthly paying users of Q4 e-commerce in Aauto Quicker exceeded 130 million, and the average monthly sales number of Q4 e-commerce in Aauto Quicker increased by over 50% year-on-year.
The growth of platform traffic, the growth of active e-commerce buyers, and the construction of multiple scenes such as short videos and pan-shelves have driven the prosperity of e-commerce ecology in Aauto Quicker. Among them, Aauto Quicker men’s sports category also ushered in rapid growth. In 2023, the number of outdoor buyers of men’s sports in Aauto Quicker increased by 49% year-on-year, the GMV of outdoor sports category increased by 47% year-on-year, the number of mobile sales owners increased by 62% year-on-year, and the mobile sales anchor increased by over 80% year-on-year.
In order to better show the new trend of outdoor sports in 2024, Aauto Quicker E-commerce launched a spring new product launch conference with the theme of "Go out, get moving, see Shan Ye and find spring". From four theme chapters, such as cool travel, city walk, outdoor adventure and national fitness, brands such as 361 degrees, Skechers, ppge, Naixiang, pelliot, TOSWIM and Anta have successively displayed new spring and summer fashion products with both comfort and fashion sense, so that everyone can have a more intuitive understanding of the current season’s fashion trends.
The outdoor market data of e-commerce sports in Aauto Quicker also shows that in 2023, abdominal tires, hiking shoes and bicycle accessories will become high-growth categories throughout the year. Especially in spring, bicycle accessories, sun protection clothes, tents and travel suits are high-growth categories, while fascia guns and hiking shoes are high-growth categories in summer. This also provides a reference for businesses to understand the hot commodities in 2024.
In the business direction of 2024, Aauto Quicker e-commerce encourages outdoor sports businesses to adopt the dual-drive mode of "self-broadcasting+distribution" to improve the efficiency of the whole region. On the one hand, it builds multi-scenario transactions, strengthens self-broadcasting, precipitates user assets, and consolidates stable and sustainable business positions; On the other hand, actively expand distribution and multi-dimensional business links to help accelerate the growth of business scale. In the meantime, the fast flashlight chamber of commerce actively carries out activities such as double election meetings and head-to-head matchmaking to help businesses build a good ecological connection through various forms.
In order to support businesses to operate better, Aauto Quicker E-commerce has launched activities and reward policies such as "New in the Spring", "Snowball Plan" and "Walking in the Youth Season". When the monthly increment of self-broadcast, the number of fans and the monthly increment of distribution GMV reach the corresponding thresholds, businesses can get rewards such as magnetic Taurus and transportation insurance. In 2024, Aauto Quicker E-commerce Sports Outdoor will also launch a variety of activities and games, such as hiking adventure season, spring and summer wild festival, summer sports season, mountaineering and camping pioneering day, and winter national sports season.
At the Hangzhou Double Election, Aauto Quicker E-commerce also presented awards to the outstanding outdoor sportsmen in 2023. Among them, brands such as Googims, Xtep, Li Ning, 361 degrees, SKECH, Taobo, Anta, Peak, Hongxing Erke, Jordan, OAVE, Youmei, Silly Six, Pengpeng Leisure Sports Wear and Perfect won the "Longteng Sports Leader Award". Camel, pelliot, Jia Dongpu and Bei Anshi won the "Rowen Outdoor Leadership Award", while the women’s shoes from south to north-Three Sisters, Maiteyou, An Yuxi, Sixiaojia Leather Shoes and Fu Lilan Shoes won the "Longteng Shoes and Boots Leadership Award", and EFFACE and Quanzhou Feilikang won the "Longteng Men’s Wear Leadership Award".
At the same time, Xu Xiaomi, Super Dan, Shijiazhuang Ruijie, Ole Daigou Jinjin, Ole Daigou Doudou, Mi Jie and other talents won the "Anchor Award for Outstanding Contribution to Sports Outdoor Industry"; Supreme Bao, Kexin, Meng ‘an couple and other talents won the "Most Potential Anchor Award".
Aauto Quicker anchor Jin Jin, who won the Outstanding Contribution Anchor Award, is a Beijing Ole Daigou talent. She started to broadcast live in Aauto Quicker in 2021, and now she has nearly 600,000 fans. Last year, the GMV reached 90 million. Jin Jin said that his annual broadcast rate was 90%, and he insisted on daily broadcasting, which guaranteed the basic flow. In addition, he also insisted on the guarantee of real shots in stores. Talking about the future planning, Jin Jin said that he would try high-quality products, expand cooperation with brands such as Skechers and Camels, and try some new outdoor categories.
In addition to showing the trend of men’s outdoor sports 2024, Aauto Quicker E-commerce also invited many outdoor sports brands such as Googims, Camel, pelliot, etc. to exhibit on the spot, and set up a double election session to invite talents to exchange products with brands on the spot, so as to promote subsequent cooperation with goods. With the help of the on-site matchmaking meeting and the release of supporting policies in 2024, it is believed that more and more men’s wear sports businesses will be able to establish business positions in Aauto Quicker more quickly, and reap the rapid growth and explosion of business in 2024.