China Youth Daily, Beijing, December 14th (reporter Xia Jin from Zhongqing.com, Zhongqing.com) At the press conference of "Accelerating the Construction of a Cultural Power and Promoting the High-quality Development of Culture and Tourism" held by the the State Council Press Office today, Du Jiang, Vice Minister of the Ministry of Culture and Tourism, said that since this year, the tourism market has entered the fast lane of recovery and development, and the Ministry of Culture and Tourism has continuously improved the quality of tourism products, innovated the supply of tourism products, strengthened the docking between supply and demand, stimulated consumption potential, and constantly met the diversity of the people.
At the press conference. Zhongqing Daily Zhongqing Net reporter Xia Wei/photo
Du Jiang introduced that in order to strengthen the implementation of policy planning and consolidate the policy guarantee for high-quality supply, the Ministry of Culture and Tourism has promoted the implementation of the Tenth Five-Year Plan for Tourism Development, the Outline for the Development of National Tourism and Leisure (2022-2030), and Several Opinions on Releasing Tourism Consumption Potential to Promote High-quality Development of Tourism. Together with the relevant ministries and commissions, a series of policy documents were issued, such as the Tourism Development Plan for Northeast China, accelerating the integration of urban and rural road passenger transport and tourism, strengthening the collaborative innovation and development of 5G+ smart tourism, and financial support for the high-quality development of rural tourism, so as to coordinate and promote the construction of Beijing-Zhangjiakou sports and cultural tourism belt.
In terms of improving the quality of tourism products and meeting tourism demand with high-quality supply, the Ministry of Culture and Tourism has improved the product series of "urban leisure" and "rural holiday", and promoted the equal development of sightseeing and leisure vacation through brand creation, standard review and pilot demonstration. Du Jiang introduced that at present, there are 14,900 A-level scenic spots, more than 700 national and provincial tourist resorts, 111 national tourist and leisure blocks, 243 national night culture and tourism consumption gathering areas, 142 national industrial tourism demonstration bases, 1,597 national rural tourism key villages and towns, and 8 rural tourism key villages and towns such as Yucun, Zhejiang Province have been identified as "the best tourist villages" by the United Nations World Tourism Organization. At the same time, the pilot work of the national red tourism integration development is also progressing solidly.
In order to innovate the supply of tourism products and create tourism demand with new supply, the Ministry of Culture and Tourism actively develops new products and formats such as camping tourism, ice and snow tourism, sports tourism, marine tourism and tourism performing arts, and has launched 7 national ski resorts, 22 camps of the third batch of national self-driving motor homes 5C and 4C, 13 national sports tourism demonstration bases, the first batch of 24 pilot projects for cultivating new spaces for immersive experience of smart tourism and 40 excellent tourism performing arts projects. The tourism products from all over the country are beaded into chains, and 10 national tourist routes with the theme of the Yangtze River, the top ten go on road trip boutique routes of "China Road", more than 400 national rural tourist boutique routes with the theme of "Four Seasons in the Country", the theme of "Reading Li Bai and Traveling to China" and the theme of tea culture in China have been launched. In addition, the Ministry of Culture and Tourism also launched a new supply and new demand docking activity, and jointly launched the first batch of 46 rich examples of integration of transportation and tourism with the Ministry of Transport and other six departments to promote the development of new products and formats of transportation and tourism.
Source: China Youth Daily client