On October 5th local time, Lynk & Co brought a full series of overseas models to the Qatar Geneva International Auto Show (GIMS QATAR, referred to as Qatar Auto Show) held in Doha. This is the first time Lynk & Co has participated in an overseas auto show, showing the world its strong product hard power and brand soft power, becoming a high-end sample of Chinese auto brands’ continuous improvement, and taking this opportunity to accelerate the "Asia-Pacific strategy" and layout in the Qatar market.
Founded in 1905, the Geneva International Motor Show is one of the earliest auto exhibitions held in the world, and is also known as one of the "five major auto shows in the world". Known as the "international automotive trend vane", this year’s international A-class auto show has been moved to Doha, the capital of Qatar for the first time. Lynk & Co, which has been deeply involved in the Middle East market in recent years, has used it as an important stage for the brand to make its debut at overseas auto shows.
The Lynk & Co booth for the first time "going to sea" showcased all the Lynk & Co 01, Lynk & Co 03, Lynk & Co 05, Lynk & Co 09 and other models going to sea, and re-created on the basis of the concept of "urban playground" of major domestic auto shows of Lynk & Co., Ltd., cleverly combining the characteristics of the model with the sub-audience, each model is personalized in an independent area, bringing visitors a new experience of "more than just cars".
The global new high-end SUV Lynk 01 focuses on camping scenes, combining outdoor products such as tents, folding tables and chairs, creating a free and comfortable atmosphere, showing the concept of high-quality family cars; the new generation of tidal sports sedan Lynk 03 +, parked in the black and white grid logo racing track, showing a strong performance car aura, reflecting the pursuit of speed and passion; extremely sports SUV Lynk 05 is displayed in a simple and elegant way, combined with VR experience equipment, showing the sense of intelligent electric hybrid technology; luxury smart flagship SUV Lynk 09 is the main family, with high-end leisure chairs, curved sofas and other furniture, as well as art suspended audio, interactive sand paintings and other exquisite objects placed on the wall bookshelf, highlighting the quality of life style of the target user’s family.
Auto show site,Lynk & Co has announced that Auto Class Cars, a subsidiary of Qatar’s NBK Group, will be responsible for Lynk & Co’s marketing and services in Qatar.NBK Group is a well-known local conglomerate in Qatar, with operations spanning automotive, construction, real estate, and tourism. It has represented many luxury automobile brands and has rich experience in distribution and service, laying a solid foundation for Lynk & Co’s development in Qatar.
Next, Lynk & Co will conduct in-depth analysis of user requests in the Qatar market, establish a complete distribution service system, and promote the "more than just cars" trend experience to lay a solid foundation for further cultivating the local client base. It is reported that,Lynk & Co is expected to open its first Lynk & Co center in Doha in October.In the future, we will also accelerate the layout of major cities in Qatar, enhance brand recognition and recognition, and build a unique brand perception of Lynk & Co’s "individuality, openness and interconnection".
"Born global, open and interconnected", globalization is the inherent mission of Lynk & Co. Europe is the starting point and main position of Lynk & Co’s globalization, and Asia Pacific is the new focus of the brand’s development. Since the launch of the "Asia-Pacific Strategy" in November 2021, Lynk & Co has deployed 4 Lynk & Co centers and 1 Lynk & Co space in four major Middle Eastern countries including Kuwait, Israel, Saudi Arabia and Oman.The entry into the Qatar market marks the acceleration of Lynk & Co’s "Asia-Pacific strategy". It plans to complete the overall layout of the six most mature Gulf countries in the Middle East automotive market within this year, and complete the layout of other Arab countries in 2024…
Oman’s Muscat Lynk Centre opened in August
In addition, Lynk & Co plans to complete the layout of the South East Asia left rudder market (Vietnam, Philippines) within this year, and start sales in 2024. In the future, it will also open up more South East Asia countries and initially build a channel layout in Asia and Europe.
It is understood that as of September 2023, Lynk & Co’s cumulative sales exceeded 970,000 units, and the globalization strategy was steadily advanced, achieving a virtuous development model of domestic and foreign double cycles.