标签： 2021魔都新茶论坛

　　[Aika Auto Domestic New Car Original]

　　As a masterpiece of the Euler brand in 2023, the 2023 Euler Good Cat launched a total of five models, with the price range of 129,800 yuan to 165,800 yuan. Now new cars have arrived in stores all over the country. The 2023 Euler Good Cat has achieved nine core functional product upgrades, including the brand-new "bar-table" auxiliary instrument panel, electronic shield, V2L external discharge, Michelin high-performance tires, 50W mobile phone wireless fast charging, CN95 air conditioning filter, steering wheel four-way adjustment, Type-C interface and non-stop electronic toll collection system.

　

　 　　

　 　　

　　Editor’s comment:Euler Good Cat has been on the market for three years and gained the trust of nearly 130,000 users. This time, through the upgrade of configuration, it will be more competitive. Of course, in addition to these visible changes and upgrades, the 2023 Euler Good Cat has also optimized key performance indicators such as NVH and handling comfort.

Wonderful content review:

12.98-165,800 yuan: 2023 Euler Good Cat went on the market.

2023 Shanghai Auto Show: The New Good Cat GT Mulan Edition goes on sale.

Euler’s struggle for women needs to tell some new stories.

Welcome to [Autohome Bazhong Discount Promotion Channel], we bring you the latest promotion information. At present, the much-watched Geely model is going through a vigorous price reduction promotion in Bazhong area. The maximum discount has reached an astonishing 12,000 yuan, which makes the starting price of this popular SUV drop to 63,800 yuan. If you are interested in this car, don’t miss this rare opportunity. Click "Chatty Car Price" in the quotation form now and seize this opportunity to get a higher discount!

As a compact SUV owned by Geely Automobile, Binyue has attracted the attention of many consumers with its unique exterior design. The front face features a family-style ripple air intake grille, which is combined with LED headlight sets to give the vehicle a distinct recognition. The body lines are smooth, and the overall style is dynamic, showing a youthful and energetic atmosphere. The side profile is full, and the curved design of the roof reduces wind resistance and improves driving stability. The rear design is simple and powerful, and the exhaust layout of the two sides shows the performance side. Overall, the exterior design of Binyue is modern, practical and personalized.

The colorful side lines are dynamic, the body size is compact and coordinated, 4330 mm long, 1800 mm wide, 1609 mm high, and the wheelbase reaches 2600 mm, which makes it travel freely in the city. The front and rear track are 1551mm and 1562mm respectively, ensuring good driving stability. The tire size is 215/65 R16, and it is matched with a delicate wheel design, which not only strengthens the visual effect, but also provides a comfortable driving performance.

In terms of interior, Colorful shows a combination of refinement and practicality. With a modern and minimalist design style, the center console layout is clear, and the 8-inch high definition touch screen is placed in the center, providing intuitive navigation and entertainment functions. The steering wheel is made of plastic, although not genuine leather, but it feels comfortable to hold and supports manual up and down adjustment for easy driver control. The car is equipped with USB and Type-C ports to meet the charging needs of passengers’ electronic devices. There are interfaces in the front and rear rows, each catering to the needs of front and rear passengers. The seats are mixed and matched with leather and fabric to ensure touch and durability. The main and passenger seats support multi-directional adjustment, including front and rear, backrest and height, providing passengers with a comfortable ride experience. At the same time, the rear seats support proportional reclining, providing flexible cargo space.

Binyue is equipped with a 1.5L L4 engine with a maximum power of 93 kilowatts, capable of releasing 126 horsepower. This engine is matched with a 5-speed manual transmission, providing the driver with a good handling experience. Its torque output is 152 Nm, which meets the daily driving needs while also ensuring the flexibility of the vehicle.

Among the praise of many car owners, the owner of Autohome is even more full of praise for its exterior design. The white body he mentioned seems to have a sense of high-end, and every time he looks at it, he loves this colorful car even more. It is not difficult to see that this model not only satisfies the owner’s fashion pursuit in appearance, but also shows high-end quality in the details, making driving a pleasure.

During the peak sales season of "Golden Nine Silver Ten", Maiteng sold 13,700 units in September, and the new generation of Maiteng sold 7,385 units. Among them, with the strong power and energy-saving performance certified by "Ward’s Ten Best Engines", the new generation of Maiteng 1.8T (330TSI) models not only effectively promoted the hot-selling trend of Maiteng, but also became the "popular B brother" with the strongest "fan strength".

The new generation of Maiteng 330TSI has become the most powerful "popular B brother" in "circle fan strength"

According to the dealer, the current consumers are most concerned about the model more concentrated in the new generation of Maiteng 1.8T luxury and distinguished model, the official guide price of the two models are 234,900 yuan and 258,900 yuan, and both models provide a wealth of configuration options package. And in terms of body colors that consumers are very concerned about, there are up to 8 body colors such as Caesar Gold and Phantom Black, which can be ordered freely.

Equipped with "Ward’s Top Ten Engines", it has strong power and low fuel consumption

The third-generation EA888 330TSI engine carried by the new generation Maiteng 1.8T model has won the "2015 Ward Top Ten Engine" award. It adopts lightweight technology and integrates cutting-edge technologies such as turbocharging, direct injection in the cylinder, and dual variable valve timing for intake and exhaust. It is powerful, with a maximum power of 132KW/4300-6250rpm, a maximum torque of 300N · m/1450-4100rpm, and a 100-kilometer acceleration time of 8.3 seconds, which is comparable to the power level of the previous generation of 2.0T.

The third-generation EA888 330TSI carried by the new generation of Maiteng won the "Ward Top Ten Engines" award

The new DSG seven-speed wet dual-clutch transmission (DQ380), which is compatible with the third-generation EA888 engine, is also a fuel-efficient expert. It not only has smooth gearshifts and excellent stability, but also optimizes the efficiency of low-speed gearshifts and improves the fuel consumption performance in urban low-speed road conditions.

Under the premise of ensuring power, the fuel consumption of the new generation Maiteng 330TSI engine has created a new low for B-class cars, with a fuel consumption of only 6.4L per 100 kilometers, which is 18% lower than that of the previous generation. This is even more rare among models with the same displacement.

The configuration is rich and more "circle powder", and all models have "seckill power".

After taking a fancy to the strong power of the new generation of Maiteng 1.8TSI models, most consumers still face the problem of choice. Although the comfort, leading, luxury and premium models are different in configuration, in fact, each model has the absolute strength to kill the same level in seconds.

1.8TSI comfort type: really increase the amount without increasing the price

Atom full LED taillight

Who says comfort is low-end configuration? The new generation of Maiteng 1.8TSI comfort type is full of strength. In appearance and interior, it also has a full LED taillight composed of 136 LED light sources, a front fog lamp with automatic auxiliary lighting function for turning, a luxury chrome trim strip around the body, and Vienna leather seats, an integrated design front dashboard trend, dashboard quartz clock and other business style designs and configurations.

MKB multiple collision prevention system can effectively avoid the occurrence of secondary collisions

Full-featured ESP body stabilization system

In terms of safety configuration, including front front double airbags, front side double airbags and front and rear through both sides of the head air curtain a total of 6 airbags, equipped with full-featured ESP body stabilization system, and MKB multiple collision prevention system, all-round 8-probe parking radar, RKA tire pressure monitoring system and other rich technology configuration, and the price of 209,900 yuan makes it So Easy for you to have a new generation of Maiteng.

1.8TSI leading type: truly value for money

Large panoramic skylight

Want to be more competitive? Then choose a new generation of Maiteng 1.8TSI leading model, with a large panoramic sunroof that fully satisfies your desire to look up at the stars in the car and sit and watch Yunjuanyunshu while chatting and laughing, which is also not available in the entry configuration.

Electric folding of exterior rearview mirror

In addition, the new generation of Maiteng 1.8TSI leading model also adds a centralized three-piece leather multi-function steering wheel, GRA cruise control system, electric folding of the outer rearview mirror and 6.5-inch touch color screen, as well as the front seat 12-way electric adjustment, which is very attractive to consumers.

1.8TSI luxury model, truly achieving the pursuit of quality

17-Inch aluminum alloy wheels make the vehicle more stylish and upscale

If you want to upgrade the grade by another level, then the new generation of Maiteng 1.8TSI luxury model will naturally not disappoint you. Equipped with Lingxi full LED headlights, it looks more luxurious and greatly improves night driving safety; and equipped with 17-inch wheels, the visual effect is more grade and more face-saving than the leading model.

Three-zone automatic constant temperature air conditioner + 220V power supply, the luxury model can almost meet your needs for a medium-sized car

The interior has added luxury configurations such as intelligent three-zone automatic thermostatic air conditioning, 220V power supply in the rear, and Alcantara advanced flip fur seats, which take more thoughtful care of the rear row and better meet the needs of business vehicles. It can be said that the luxury model can almost meet your needs for a medium-sized car, whether it is the rear row or the appearance is good, whether it is home or commercial, it is no problem to choose it!

1.8TSI Premium Type: Truly achieved comprehensive leadership

Linxi all-LED advanced headlights with follow-up steering function integrate away-from-home lighting, dynamic light assistance and headlight cleaning functions

However, if it is the model that best shows the user’s distinguished identity and "leading pattern" momentum, the answer is the 1.8TSI Premium model, which is also the most recommended model of the new generation of Maiteng, no one. The most intuitive upgrade is the difference in headlights. The Premium model is equipped with full LED advanced headlights with lenses, headlight steering, dynamic light assistance and headlight cleaning devices.

PLA 3.0 third-generation intelligent parking assistance system allows you to experience a full range of intelligent assistance when parking or reversing

More specifically, compared with the luxury model, the new generation of Maiteng Premium models has a total of 22 configurations, which can meet almost all your requirements: the advanced PLA 3.0 third-generation intelligent parking assistance system and the auxiliary driver’s side exterior rearview mirror reversing assistance, allowing you to experience a full range of intelligent assistance when parking or reversing, and feel the convenience and efficiency of "semi-autonomous driving".

Trunk foot induction is turned on + trunk foot induction, easy to feel technology makes car life more convenient

In addition, intelligent rain sensing boneless wipers, KESSY intelligent four-door keyless entry system, trunk foot induction opening, external rearview mirror position memory, driver seat memory, and other highly user-friendly functional configurations not only greatly enhance the sense of vehicle quality, but also provide comfort and convenience for actual use.

26 three-color adjustable interior ambient lights create a leapfrog experience for the new generation of Maiteng

What’s more worth mentioning is that the high-resolution true-color intelligent Chinese display driving computer, the highly respectful LED welcome light, and the 26 three-color adjustable high-end interior ambient lights in every corner of the body create a romantic and warm cabin atmosphere during night driving… There is no doubt that in terms of a stylish and sensual riding experience.

It is conceivable that with such a configuration, the trembling opponents can only be deterred.

Enjoy 7 configuration options to create a personal ride

In addition to the above configuration, the new generation of Maiteng also has 10 configuration options, of which 1.8T (330TSI) can choose 7 of the configuration options, making it easy for you to create a personal exclusive car: for example, the comfort model can also be equipped with a large panoramic sunroof; spend 5,000 yuan to install a "B grid" full of FPK digital LCD meters and MIB High navigation on the distinguished model, or you can also have a rear seat heating function to shorten the distance with the flagship model, so that the "sultry" new generation of Maiteng, why not?

A true idol is not to be boasted. As a perfect car full of "B grid" and strong strength, the new generation of Maiteng is definitely worth having. It is certain that with the hot end point of the 1.8T (330TSI) model, the Maiteng brand will also usher in a great opportunity to return to the top of the B-class sales list.

Video: Ace to Ace Seventh Trailer: Thief Saint Yizhi Mei appears, and Chen He does things on behalf of the class!

Zhejiang TV vivo "Ace to Ace" will broadcast the seventh episode of its second season at 20:45 on March 3 (Friday). Last week, "Ace to Ace" staged the "harem special", and many beauties gathered in the hall, and the hidden "one-branch plum" made netizens speculate. After a week of waiting, the identity of "one-branch plum" will finally be revealed this week. In the show, Song Qian not only transformed into "Mammy Rong" and needled Wang Likun’s version of "Ziwei Gege", but also performed a hot pole dance, while Liu Xiaoqing continued to recreate the classic, playing "Wu Zetian" and the 6-year-old actor, conquering the audience.

Enter the Blueberry Video to watch the latest full video of "Ace vs. Ace" > >

In addition, in another theme this week, Chen He will lead the "young actor team" composed of Ma Su, Lin Gengxin, Lou Yixiao, and Sun Yizhou as the "substitute captain". PK Wang Yuan, Zhang Guoli, Jiang Wenli, Zhang Tielin, Wang Gang, and Chen Jianbin formed the "classic old drama team". Zhang Guoli, Zhang Tielin, and Wang Gang, the three "Iron Triangle" in "Iron Tooth and Bronze Tooth Ji Xiaolan", will also perform the "Ji Xiaolan Later Legend" in the classic image of the play after a lapse of many years. There are even more mysterious "surprise guests" who can make the three of them stunned at the scene, which is expected.

Song Qian transforms into a nanny and performs an ancient costume version of pole dance

Last week, the exciting and fun "Palace Theater" became the most popular part of the audience. At the beginning of this episode, Cai Shaofen, Song Qian and others will continue to challenge the classics.

In the show, Liu Xiaoqing continued to reproduce the classics this week, and will play Wu Zetian’s image against the "sons" of childhood and adolescence, respectively. The superb acting skills of the two "sons" conquered everyone on the scene. Song Qian, Zhang Hanyun, and Wang Likun restored the scene of "Sister Rong needling Ziwei in a small dark room" in "Huanzhu Gege". Song Qian, who originally belonged to the "idol department", played Mammy Rong quite well, "fierce" so that her voice was hoarse, and the reduction degree was extremely high.

In addition to recreating the plot, Song Qian also performed "Mammy is Crazy" in the "Ultimate Talent Showdown", showed off her dancing skills, and even staged a "Mammy Edition" pole dance, which was hot.

"Iron Triangle" reunion, Zhang Guoli, Zhang Tielin, Wang Gang reproduce "Iron Tooth Bronze Tooth Ji Xiaolan"

This week, in addition to revealing the identity of "Yizhi Mei", "new and old actors PK" is also a big attraction. At the beginning of the show, "Love Apartment" and "Three Swordsmen" shouted Mai on the spot against "Iron Tooth Bronze Tooth Ji Xiaolan" and "Iron Triangle", which looked very explosive.

Afterwards, Lin Gengxin also played a "irony competition" with Zhang Guoli. Lin Gengxin came up directly and asked "Which of the three of you has the best acting skills?", which made Zhang Guoli have to "yell at" his good partner, and the wonderful reaction made the audience laugh again and again. Then the old drama team also responded to him with their own way, asking Chen He "Is it because of Chen Kaige in the love apartment?" Faced with this question that has been discussed by the outside world, what is Chen He’s answer?

The "Iron Triangle" has reunited after many years. In addition to constantly fighting each other on the stage, it also re-interpreted "The Afterlife of Ji Xiaolan with Iron Teeth and Bronze Teeth". Familiar figures, classic characters, and playful dialogues immediately brought everyone back to the era of chasing dramas. It is worth mentioning that a special guest came to the show, which surprised the "Iron Triangle".

Who can make the "Iron Triangle" so moved? What will be the highlight of the three complaining to each other? More exciting, all in the evening of March 3rd (Friday) Zhejiang Satellite TV "ace to ace", so stay tuned.

1905 movie network news On January 2, the official blog of the TV series "National Color Fanghua" was released, and the official announcement was launched: "The fragrance is floating, and the house is full of flowers. I am fortunate to meet you and go to Datang Fanghua together." At the same time, the starring lineup was also officially announced, and the second match was realized after "Dear, Love".Adapted from Yi Qianzhong’s novel of the same name, the play tells the legendary inspirational story of a strange woman who was raised from a peony and finally reached the people to save the world and help the world. After the merchant’s daughter He Weifang (Yang Zi) met Jiang Changyang (Li Xian) of Yaguan Chang’an, the two formed a combination of craftsman and investor.

With her superb skills in cultivating rare peonies and her exceptional business acumen, He Weifang led a group of women with difficult fates to jointly operate a flower shop, and won a place in the paranoia of women who were weak. As He Weifang and Jiang Changyang gradually got to know each other, she found that this infamous "the most corrupt official in the world" was actually the sharp blade of a country that was pure in the outside and pure in the world. After experiencing the hardships of the bottom and realizing the use of peonies, He Weifang was determined to transform the business of benefiting the people. In the end, she experienced a life of near death and broke through herself. With her Taozhu skills and exquisite heart, she helped Jiang Changyang successfully quell the rebellion, and both lovers retreated from the world.

It is reported that the drama has already started filming, and it will also be closed at the same time, which will test the actors’ speaking skills very much, which will also greatly enhance the expectations!

　　On April 22, Jietu Shanhai T2 was officially launched. A total of 3 models were launched, and the price range was 17.99-20 9,900 yuan.

　　The new car adopts a design that blends the headlight set with the front grille, which broadens the horizontal visual effect of the front of the car. The front surround adopts a more off-road styling style, with embedded LED light sets and double-sided trailer hooks. The side design uses hidden A, B, C and D columns to create a floating roof effect, and is equipped with a roof rack and a large-size sunroof. The fender adopts a wide-body design, with black eyebrows embellished and matched with "Y-shaped" six-spoke wheels to further reflect the vehicle’s sense of power. The rear is equipped with a high-level brake light set and a square "small schoolbag" design, and the tail light set adopts a vertical layout with a generous rear surround, highlighting the off-road properties of the new car.

　　The new car is equipped with a built-in long-strip full LCD instrument panel, a four-spoke multi-function steering wheel, and a 15.6-inch floating multimedia touch screen in the center console. In terms of configuration, the new car is equipped with Qualcomm Snapdragon 8155 chip, intelligent assisted driving, 540-degree panoramic image, DMS fatigue driving monitoring, 6.6kW external discharge and other functions.

　　The new car adopts the fifth generation ACTECO 1.5TGDI high-efficiency hybrid special engine with a maximum power of 115kW and a maximum torque of 220 Nm. The motor adopts dual motor setting, the comprehensive power of the system is 280kW and the comprehensive maximum torque is 610 Nm. The transmission system adopts a three-speed DHT transmission, and with the 43.24kWh battery pack provided by Ningde Times, the pure electric cruising range can reach 208 kilometers, and the comprehensive cruising range can exceed 1300 kilometers. (Source: Jietu Automobile)

　　After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

　　Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

　　Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

　　Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

　　Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

　　This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

　　On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

　　Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

　　They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

　　Today, 90% of Sun Chunlai’s brand sales come from online.

　　The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

　　Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

　　Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

　　It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

　　Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

　　Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

　　Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

　　The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

　　Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

　　4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

　　Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

　　Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

　　Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

　　The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

　　Experience and service should keep up with live broadcast or become a must for sales.

　　Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

　　Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

　　There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

　　If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

　　The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

　　In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

　　Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

　　Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

　　However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

　　Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

　　"This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

　　Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily