标签： 2021上海spa店推荐

Time magazine named the best game of 2022! Top Ten Games List of Time Magazine 2022

2022 is coming to an end, and most of the game masterpieces have been sold. Recently, Time Magazine, a foreign media, briefly reviewed the market of the game industry in 2022, and selected the "Top Ten Best Games in 2022" in their minds. Half of them are exclusive games on PS consoles, while Hidetaka Miyazaki’s Eldon French Ring only ranks fourth, while the third place is a slightly unpopular interactive movie game. Let’s take a look ~

10. Teenage Ninja Turtles: Revenge of Schleede.

8, "Resident Evil 8" and "The Phantom of Rose"

7, "Master"

6, "The Last Survivor Remastered Edition"

5,’ Stray’.

4,’ Eldon Method Ring’

3,’ Quarry Cry’

2,’ Horizon 2: Forbidden Area in the West’

1,’ God of War 5: Twilight of the Gods’

I wonder if everyone’s favorite games are on the list?

Insight Report on the Trend of Beauty Industry in 2021： The Way to Attack Tmall’s Domestic Beauty

In the past two years, domestic beauty products have ushered in a "listing tide" in full swing. In October 2020, Pien Tze Huang launched the cosmetics business listing plan; In November, Perfect Diary’s parent company, Yixian E-commerce, was listed on the New York Stock Exchange, becoming the "first share of domestic beauty products" listed overseas; In March 2021, Winona’s parent company Betani went public.

Source: 2021 Beauty Industry Trend Insight Report

In addition to IPO, various funds have also poured into the domestic beauty industry. With the overall decline in the number of investment and financing events in the consumer sector, the number of investment and financing events in the beauty and skin care track will increase steadily in 2020. The favor of capital also proves from the side.The domestic beauty industry is entering the best development era.

In the iterative consumption ecology, the cutting-edge domestic beauty brands have seized the opportunity of the times to rise rapidly and explored an unprecedented way to attack. On April 13th,CBNData and Tmall Gold Makeup Awards were released.The way to attack Tmall’s domestic beauty products-2021 beauty industry trend insight report(Pay attention to Ali Research Institute and reply to "2021 Beauty Industry" to get the full text of the report)Based on CBNData consumer big data, we have an insight into the changing process of the era of domestic beauty, and summed up three major styles of counterattack of new domestic products.

Source: 2021 Beauty Industry Trend Insight Report

New brands rise strongly.

Domestic beauty cosmetics enter the 3.0 era.

In recent years, the scale of beauty care market in China has continued to expand.According to CBNData Report, it is estimated that the beauty market in China will reach 364.4 billion yuan in 2021. From 2018 to 2020, the online consumption of beauty care has also increased year by year, showing a high growth rate, and the growth rate of beauty care is higher than that of care. At the same time,The number of domestic brands in the beauty care industry is also increasing rapidly. In 2020, the growth rate of domestic brands is much higher than that of foreign brands.

Source: 2021 Beauty Industry Trend Insight Report

Behind the rise of domestic products, on the one hand, it is the help of venture capital to the beauty track, on the other hand, the recognition of domestic products by young consumers is strengthened.According to CBNData’s "Report" data, in 2020, the beauty track disclosed a total financing of 4.812 billion yuan, with a growth rate of 324%, making it one of the hottest tracks in the venture capital market in the consumer sector.

From the consumer point of view, in 2020, the Z generation will account for over 30% of the online beauty care consumers. They are native netizens who have grown up with the mobile Internet. They have been influenced by multiculturalism since childhood, and their consumption attitudes are different from those of previous generations. They are more in pursuit of value recognition when choosing brands, and they also have stronger national self-confidence. Compared with big-name labels, they are more interested in high value and cost performance.

According to CBNData data, 40% of the dressing tables of generation Z are domestic brands.

Source: 2021 Beauty Industry Trend Insight Report

Looking back at the road of attack of domestic beauty, I actually experienced it.Traditional beauty cosmetics, "Amoy beauty cosmetics" and cutting-edge beauty cosmetics.Three times. In the era of domestic product 1.0 before 2012, Ding Jiayi, herborist, Kazilan and other traditional domestic beauty and skin care brands reached consumers through traditional CS channels and communicated with consumers through mass media.

In 2012-2014, domestic beauty products entered the 2.0 era with the development of mobile Internet, and "Amoy Beauty Products" brands such as Royal Nifang, Afu Essential Oil and Mofashijia entered the fast lane of development with the help of the potential energy of e-commerce and the changes of users’ online consumption habits.

In recent years, from Perfect Diary, Huaxizi to colorkey, many new brands have seized the opportunity of new consumption. generate has shown great vitality, and domestic beauty cosmetics have entered the 3.0 era. According to the data,In 2020, the overall growth rate of the beauty industry will be 23%, while the growth rate of new beauty consumption will be as high as 78%.

Source: 2021 Beauty Industry Trend Insight Report

Three major styles of play

Open up the way to attack domestic beauty cosmetics

Although these cutting-edge domestic beauty products that rose in the 3.0 era have their own differentiated strategic layouts, they also have commonalities in "playing". CBNData’s "Report" summarizes the play of cutting-edge domestic products as follows"Online popularity, offline competition, sailing out to sea".

01

Online popularity:

Take advantage of the platform to play with young people

From cutting-edge domestic brandsFounder backgroundFrom the point of view, the founders of brands such as Huaxizi, Girlcult and colorkey are all brands founded by young people after 80 s and 90 s, and they know more about the changing new needs of young consumers.

Product tonalityIn fact, cutting-edge brands generally pay more attention to products.appearance index, but also good at passingIP crossoverTo achieve the effect of breaking the circle. The data shows that the proportion of people who choose another product because of better packaging is three times that of previous generations.

From 2018 to 2020, the consumption scale of online cross-border joint-name beauty products has greatly increased, and the consumption growth rate of cross-border joint-name products of cutting-edge brands is nearly three times that of beauty products as a whole.

Source: 2021 Beauty Industry Trend Insight Report

And inMarketing playIn fact, cutting-edge brands have a keen insight into the catalytic habits of young people, using Tik Tok, Xiaohongshu and bilibili.Content social platformWin the resonance of young users through scene and personalized content creation. In addition, many new domestic brands have also cooperated with Tmall Black Box and Alibaba Big Data.Tmall platformUnder the depth of empowerment, explosives are created to achieve overtaking in corners.

Source: 2021 Beauty Industry Trend Insight Report

02

Offline "competing for deer":

Layout offline to enhance the consumer experience

2020 is also the year of the outbreak of beauty collection stores. From colorists and WOW COLOUR to plum blossom and happy burning, offline beauty collections have expanded against the trend. A cutting-edge brand that started online, throughSettle in the beauty collection store,Open up offline channels, bring makeup fitting services to consumers, and create a more complete and diverse consumer experience.

Source: 2021 Beauty Industry Trend Insight Report

In addition to entering the beauty collection store, the new domestic beauty products will pass after having a certain industry influence.Brand flagship store, concept store, pop-up shopIn the form of offline stores, tell brand stories and communicate with consumers more accurately and deeply.

Source: 2021 Beauty Industry Trend Insight Report

03

Sail out to sea:

Relying on the platform to enter overseas markets

As far as domestic cities are concerned,Guangzhou ranks first in the list of new domestic beauty cities.Perfect Diary, Ximuyuan, colorkey and other domestic beauty brands were all born in Guangzhou. According to CBNData Report, cosmetics manufacturers in Guangzhou account for nearly 40% of the country, which can be said to be a veritable beauty supply chain base.

Source: 2021 Beauty Industry Trend Insight Report

And looking overseas,The new favorites of domestic products in the beauty industry have also entered overseas markets.According to the data of the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, and the export value reached 3.139 billion US dollars, up 13.2% year-on-year. Tmall Taobao Overseas 2020 double 11 is a hot "preemptive purchase", and domestic beauty products have increased by more than 10 times. Among the beauty products that go out to sea, lipstick, eye shadow and blush are the most popular categories, while mascara and powder cake have great development potential.

Source: 2021 Beauty Industry Trend Insight Report

Domestic beauty brands have their own unique tricks in "going out to sea", or relying on Tmall Taobao Overseas and Amazon.E-commerce platform salesGo around the world; Or buildOverseas official website, open official accounts of overseas social platforms and establish more contacts with overseas consumers; Or byAcquisition of international brandsLayout overseas markets with high-end routes.

With the iterative upgrade of social media platform and e-commerce platform, a large number of cutting-edge domestic beauty products have reconstructed the original consumption link and quickly established the brand’s influence among consumers; The offline layout provides consumers with a more personalized service experience; The new wave of domestic brands of beauty products going to sea is not only the layout of each brand strategy, but also proves the strength of China brand to the world.

Editor: Binka (please leave a message in the message area for reprinting and media cooperation)

0 am! Beijing media made a controversial report： China football became a joke？ The fans shouted abuse.

At 0: 00 am on November 3rd, China women’s football team lost 3-0 to South Korea in the Asian Olympic preliminaries, and officially missed the 2024 Paris Olympic Games. This news made football fans all over the country feel sorry and regretful, and at the same time, it also triggered concern and discussion about the future development of women’s football in China from all walks of life.

At this sensitive moment, a report by Beijing Youth Daily caught people’s attention. According to the report, Song Kai, president of the China Football Association, watched the live broadcast of the women’s football match between China and South Korea, and had a very clear understanding of the current problems and difficulties faced by the women’s football team in China. This news quickly triggered widespread controversy and discussion. Some people think that Song Kai, as the president of China Football Association, it is his duty to pay attention to the development and plight of women’s football, and it is also the support and encouragement for women’s football in China. However, some people questioned his motivation and behavior. They believe that, as the president of the Football Association, Song Kai should pay more attention to the development of football in China, rather than focusing on women’s football. In addition, they also questioned whether he really understood the problems and dilemmas of women’s football and whether he could provide substantial help to solve these problems.

In fact, this is not the first time that Song Kai has paid attention to women’s football. Prior to this, he also went to the scene to watch the first round of China-DPRK women’s football match in the Olympic preliminaries at this stage. This shows that his concern for women’s football is not a whim, but out of consideration for the long-term development of China football. China Football Association will also join hands with representatives from all aspects of women’s football field to conduct in-depth research and communication to discuss the future of women’s football in China. This decision is worthy of recognition, because only through in-depth research and communication can we truly understand the difficulties and problems faced by China women’s football team. At the same time, only through the joint efforts of all parties can we provide strong support and guarantee for the future development of women’s football in China.

However, it is not easy to solve the problem of women’s football in China. First of all, we need to strengthen the youth training system and improve the quality and level of young players. Secondly, we need to strengthen the training of coaches and improve their professional level. In addition, we need to strengthen infrastructure construction and improve the quality and technical level of the competition. At the same time, we also need to pay attention to the popularization and promotion of women’s football. Only by letting more people know about women’s football, pay attention to women’s football and support women’s football can we provide a broader space and more resources for the development of women’s football in China. This requires the joint efforts and cooperation of the media, social organizations and enterprises.

However, some people have confidence and support for the team and think that the team needs more time and opportunities to improve and adjust. In this game, player Song Kai also watched the game and had a clear understanding of the team’s problems. According to Beijing Youth Daily, Song Kai said after watching the game: "I feel very sorry and disappointed after watching this game. The team did not perform well enough in the game and did not give play to its own advantages and characteristics. At the same time, I also saw the problems and shortcomings of the team, which need to be adjusted and improved in terms of skills and tactics and player mentality. "

Although the media did not disclose more information, their reports caused dissatisfaction and anger among many fans. Some fans expressed doubts and dissatisfaction with Song Kai’s views, thinking that he could have a clear understanding of the team’s problems only after watching a game, and some were unrealistic. Some fans think that these reporters only report for the purpose of creating topics and hype, without considering the actual situation and needs of the team at all.

I think we need to keep a rational and objective attitude towards these questions and criticisms. First of all, as fans, we need to be full of confidence and support for the team, and at the same time, we need to give the team enough time and opportunities to improve and adjust. Secondly, as a team of players and coaches, they need to bear the responsibility of losing the game, sum up the experience and lessons seriously, and take effective measures to improve and improve. Finally, as the media, we need to report the situation of the game and the team more objectively and fairly, and avoid excessive hype and creating topics.

Some people think that as long as they have talent or intelligence, they can easily master everything in this field in a short time. They believe that those professionals who have worked hard for decades are just mediocre people with no real talent. And themselves, they only need one game, and they can master all the essence of this field without even watching a complete game. This kind of thinking is really a bit too conceited and arrogant. Football, as a worldwide sport, has a long history and rich connotations. It involves not only the physical quality, technical level, tactical awareness and psychological quality of athletes, but also the overall cooperation of the team, the tactical arrangement of coaches, the strategies of opponents and other factors. Therefore, it takes a lot of time and energy to truly understand the essence of football.

A senior football coach once said: "The world of football is very complicated, and many things need us to explore and study. Even we professionals dare not say that we have fully understood it. " The coach’s words were to the point. He spoke of the complexity and professionalism in the field of football. Although we can learn something through one game, we can’t jump to conclusions and think that we have mastered everything just through one game.

Of course, we can’t deny that some people do have extraordinary talents and gifts. They may have extraordinary insight and understanding in some aspects, and can quickly master new knowledge and skills. However, this does not mean that they can fully master a field. Only through continuous study and practice can we gradually understand a field and become an expert in this field. We should respect everyone’s efforts and efforts, and don’t belittle others’ achievements easily. At the same time, we should also maintain a modest and awe-inspiring attitude and not be too conceited and arrogant. Only through continuous study and practice can we gradually understand a field and become an expert in this field. Let’s work together for the development and progress of football!

Premier League： Manchester City VS Chelsea, the champion is in hand, and there is suspense in facing Chelsea at home？

There is no need to go into too many details about the basic situation of Manchester City. Looking across Europe, the only team that has been stable all the way from the beginning of the season to the present is Manchester City. Although it has just finished the European War in the middle of the week, the team’s consumption is not big, which will not affect the preparations for the weekend game at all. The biggest motivation of this campaign is to win at home in order not to disappoint the fans, especially against Chelsea. The team will go all out. It lost the Champions League in Chelsea’s hands in those years, and now the team has reached the final and won the league title in front of you. Since the defeat in the Champions League two years ago, Manchester City has maintained a five-game winning streak against Chelsea, which is higher than Chelsea in terms of strength and tactics, so it is reasonable for the market to give great support. I think the biggest suspense in this game is that Guardiola will have a substantial rotation. After all, the champion has already won, and there are still two finals to play in the future. There is such a possibility. However, there are three rounds left in the Manchester City League. It is impossible to play all three rounds casually, and the opponent in this round is Chelsea, so I think this home game will still be played seriously.

In 2023, the ＂Hat Show＂ was launched

Xiaobian participated in the 2023 Shanghai Half Marathon in Shanghai last Sunday. It was over 20 degrees that morning, and 50%-70% of the runners wore hats for running. Based on the 15,000 athletes who participated in the half-horse, about 9,000 people wore hats. So I was thinking, which running caps do the runners choose?

The threshold of running shoes is higher, and the concentration of professional running shoes brands is higher. Runners choose the same running shoes everywhere. For example, Xtep 160X 3.0 of this year’s fire.

Compared with the threshold of running hat, many brands can launch their own running hat brands. Running hat is like a hundred flowers in spring, and there is no same flower.

I looked through thousands of photos of photographers on Shangma Special, and collected some information about running hats to share with runners and hat lovers. The photo shortlisting criteria are as follows:

1. Runners wearing hats: headwear including various hats, headgear, headband, etc.

2. Priority selection can identify the brand. If the hat cannot identify the brand, some photos will be given up;

Before sharing, emphasize that this article has no tendency to guide purchases. The brands mentioned in the article are in no particular order. All shortlisted brands, sorting and data sampling are very random and have no commercial reference value. Pure entertainment! Choose a total of 100 running caps. Divided into international articles and domestic articles. Let’s take a sneak peek:

Runners who get on the horse wear Nike running caps the most. Nike is the world’s largest sports brand by market value, and it is loved by everyone for its brand professionalism and brand influence. The name is deserved!

Kalenji is a running brand owned by French sports brand Decathlon. Kalenji empty-top running hat is very popular among runners. The price of this empty-top running hat is amazing, and there is no pressure to start. Washing can be thrown into the washing machine. Not only hats, but also many runners’ running clothes are Kalenji. Kalenji’s running products are very rich and cost-effective.

Some runners asked if the hat was so small. How did Xiaobian see that it was Kalenji? Kalenji empty top hat is different from similar products and has high recognition.

CS is short for Compressport Port, a Swiss professional brand of sports, running, cross-country and triathlon. Some domestic sports brands are labeled with CS running caps. This shows the professionalism of CS in the field of running caps.

The sponsor of this year’s launch is adidas, and the sponsor of the 127th Boston Marathon in the United States is also ADIDAS. Xiaobian himself wore Adi’s running hat on Sunday. No more introduction.

The running brand runners introduced earlier have mixed choices for men and women. Andema seems that female runners have more choices.

Lorna Jane is a fashion fitness sportswear brand from Australia. Lorna Jane is not a sportswear in the traditional sense. It combines fashion elements with sports and is a free, gentle and effortless fashion. In addition to the consistently beautiful and fashionable design, high-performance fabrics and exquisite workmanship, Lorna Jane’s truly unique charm lies in opening up a new way for women to embrace fashion in their daily lives. So that’s why all women wear LJ running caps. She is a sports brand exclusively for women.

The above top six running brands account for 65% of the 99 random running caps. From the United States, France, Switzerland, Germany and Australia. Next, introduce domestic running brands:

The Chinese name of domestic running brand is Lightness Skill, registered in 2020, and the company is headquartered in Wuhan, Hubei. Positioning itself as a road running brand facing the world, spreading running culture and shaping the aesthetic concept of runners. Let running become the belief of runners. Runners on the horse wear a lot of Qlogo.

Domestic TOP2: Xtep

Many domestic marathon sponsors who started on the same day as the horse were Xtep. Such as Beima and Hanma. Xtep can be said to be a domestic sports brand that is more focused on running than Anta Li Ning.

Li Ning is a household name. But introduce more.

NEDAO Neidao is a professional running clothing brand established by a group of local runners in China in 2017. The core team consists of senior product experts, senior fashion custom designers and marathon elite athletes coaches. (The two people on the right in the picture below are wearing NEDAO running caps.)

In addition, there are some brands such as salomon, Arthur, Macondo, MLB and so on. Everyone has his own choice, just as everyone is choosing to race with himself.

I saw so many running hats. How does a good running hat stand out from the marathon teams of many brands and many runners? I think there are three points:Logo recognition, style recognition and color matching recognition.Can the photos of so many runners bring some inspiration to your running and find the beauty of your sports?

Running hat is important, but it is not important. The health, vitality and self-confidence brought by running are more important!

Life is just a marathon. From the beginning to the end, we are all going to different lives!

Description:

Part of the article is original by myself. The photos are from Shangma official website, and the copyright and portrait rights belong to the Games and runners. If there is any infringement, please contact to delete. thank you