Lan Yu Dialogue Li Jie, President of Alibaba Pictures: Content+technology makes movies better.


Special feature of 1905 film network Insight into the film industry and embrace China films. In 2023, China Film Report "Blue Feather Living Room" launched the "Dialogue Spring" specially planned by the two sessions, inviting representatives from ten film companies to jointly make a beautiful vision of China’s films moving forward in the wind. Now, once again, starting from the booming Spring Festival, we are working hand in hand with filmmakers to dream of 2024, when China movies are surging.


China Film Report and Blue Feather Meeting Room — — "Dialogue Spring", the sixth issue entered Alibaba Pictures. According to Li Jie, president of Alibaba Pictures, the company has now formed a stable film and television investment and distribution system. In 2024, in addition to continuing to explore, create and present more types and themes of high-quality content to meet the growing needs of the audience, Alibaba Pictures will also actively embrace cutting-edge technology and use content+technology to boost the development of China films.



I am looking forward to the release of Decryption, and the summer "Dart Man" is waiting to be filmed.

Alibaba Pictures’s "Golden Orange Combination System" plan was upgraded and promoted.


In 2018, Alibaba Pictures officially launched the "Golden Orange Co-production" program, and it is expected that 20 high-quality co-production products will be launched in five years. Li Jie introduced that at the end of the project in 2023, the company made a detailed resumption: in the end, Alibaba Pictures completed the co-production of 26 films in five years, and the cumulative box office reached 17.8 billion, far exceeding everyone’s initial expectations.



Based on this achievement, during the Golden Rooster and Hundred Flowers Film Festival at the end of last year, Alibaba Pictures officially announced the new content goal of the next phase of the "Golden Orange Co-production" plan: in the next five years, Alibaba Pictures will continue to release 30 excellent films in a co-production way, covering science fiction, suspense, love, realism, animation and other tracks.


Li Jie said that at present, there are 70-80 rolling development projects in Alibaba Pictures every year, and in 2024, many of them will land in cinemas one after another. "A relatively large amount of works is the director’s Decryption, which may be released in the summer file; There is also our cooperation with the emperor and the cooperation with the world. It is a comedy love movie and will be released this year. "



In addition, Alibaba Pictures will also make an overall layout of the film and television plan for the next three years this year. Among them, there is the "Feng Shen II" that everyone is looking forward to very much. At the same time, Alibaba Pictures will also start shooting two blockbuster new films, one is the martial arts work "Dart Man" adapted from the big IP, and the film has already started the global casting work; The other is a large science fiction film.


Li Jie expects that the second stage of the Golden Orange Co-production will not only achieve a continuous breakthrough in box office data and movie attendance, but also make a difference in developing genre themes, supporting young directors and reigniting Hong Kong film creation. In the new week, Alibaba Pictures will officially announce the "Hong Kong Arts Revitalization Plan" during the Hong Kong International Film Festival. "Hong Kong films are an important window for China films to go international. We hope that Hong Kong films will continue to innovate. Hong Kong filmmakers are a very important force in the entire China film industry."



IP Development and Ali Pan-Entertainment Industry Resonance

Content core +AI technology empowerment makes movies develop better.


For Alibaba Pictures, content development is always the core of everything. Among them, high-quality IP plays an important leading role. For example, during the Spring Festival this year, the series box office was further improved. Alibaba Pictures took advantage of the IP fever to launch the online drama "Flying Life Love". This cooperation has also made Li Jie and the team pay more attention to the opportunities of film and drama linkage brought by the "strong IP effect".


"This time, we can see that the popularity of movies can really enhance the attention of dramas. What kind of dramas can be linked in the future? On the one hand, I think it is necessary to have strong IP, especially series of works, and the second is to be close to the current dramas of young people." Li Jie revealed that in the future, Alibaba Pictures’s head films will include the simultaneous development of drama series in the plan.



Not only is the film and drama linked, but after taking charge of the pan-entertainment industries such as offline performances, Alibaba Pictures also paid more attention to the same-frequency resonance between the film and the performance industry: "We have adapted a Qixi movie into a musical of the same name before, and the effect is very good. In the future, we will also look for more big movie IP and put it on the stage of drama."


In addition, Alibaba Pictures also did not forget to go out to sea to find more high-quality IP for development. Previously, Studio Ghibli, Alibaba Pictures signed a comprehensive strategic cooperation agreement, including film cooperation and exhibition development.



On the basis of adhering to the core content, Alibaba Pictures also actively embraces cutting-edge technology and looks forward to empowering the industry. On the same day, Lili, an "Ali Entertainment Digital Man" who caused extensive discussion among the audience in the TV series Under Aliens, appeared as a "special guest" in the "Lan Yu Living Room" and had a dialogue with the host Lan Yu about the film. In addition to this product, Alibaba Pictures has already completed more extensive practice in AI circuit.


Li Jie led Lan Yu to the leading comprehensive digital shooting shed in China. The research and development of this studio began in 2020, and some of its technologies have undergone rapid iterative upgrading in just a few years. "With virtual shooting, it greatly reduces the difficulty of shooting such shots as natural disasters. The weather can be controlled whether it is raining or sunny. In this shed, you can shoot the sunrise, sunset and starlight in one hour. " Li Jie revealed that the current schedule of the studio is quite full, and the appointment has reached the end of 2024.



"Now China’s film industry has an excellent opportunity to catch up with or even surpass the level of overseas film industry in the AI era," Li Jie said with great expectation. "I hope we can make China films better and make the whole industry better and better by using content and technology."


International Confucian Forum: Contributing China Wisdom to Human Peace

  The "International Confucian Forum 2019" sponsored by China Renmin University and Cui Zhongxian Academic Institute was held in Qufu, Shandong recently. The theme of the forum is "Confucianism and human peace". More than 150 scholars from home and abroad attended the meeting. The conference received a total of 124 academic papers. During the two-day meeting, besides the General Assembly, there were 24 breakout sessions. Harmony, harmony and peace are the basic ideas of Confucianism; It is the basic attitude of Confucianism to be neutral and harmonious but different; Protecting harmony and peace in the world is the fundamental pursuit of Confucianism. In the 21st century, Confucianism will continue to provide an oriental solution for human peace and contribute to China’s wisdom.

  The concept of "harmony" has a long history in Chinese culture, and it came into being with the beginning of civilization. In Zhouyi and Shangshu, there have been rich meanings of "harmony among nations" and "safeguarding harmony and harmony", and Confucius, the founder of Confucianism, formally established a cultural pedigree of noble harmony, advocating harmony and respecting harmony, which became the core characteristics of Confucianism.

  Conceptual analysis is an important path of philosophical research. When discussing the Confucian thought of "harmony", scholars pay special attention to the dialectical relationship between harmony and identity. Professor Huang Kaiguo of Sichuan Normal University and Professor Pan Xiaohui of Fu Jen Catholic University analyzed several debates on harmony and identity in Chinese history: Shi Bo’s "harmony with real creatures, the same will not be continued", Yan Ying’s "harmony as soup" and Confucius’s "gentleman’s harmony without difference", pointing out that "harmony" is the core and positive concept that can best demonstrate peace and oppose war, and "harmony without difference" is the most important practical principle. Scholars also attach importance to textual research on the concept of "harmony" from the source of the system. Professor Xie Guangyu of Anhui University took the idea of "great unification" as the starting point to sort out the concept of peaceful reunification from Huangdi’s "harmony of all nations", Yao’s "harmony of all nations", Confucius, Mencius and Xunzi to the present era. Professor Chen Hui of Macquarie University in Australia also reviewed the cultural inheritance of three generations of civilizations and early Confucianism.

  Academic concepts must interact with human beings and then be related to social life in order to have social value. "Book of Rites University" says: "After physical training, the family will be in harmony, and the family will be in harmony with the country, and the country will be in peace with the world." Confucianism, as a practical theory, realizes the transformation from the idea of "harmony is the most important" to the social idea of "human peace" through the way of being sage inside and king outside. Professor Luo Anxian of Renmin University of China examines the possibility of realizing the Confucian concept of peace from the perspective of "conscience", pointing out that Confucianism firmly believes that "conscience" exists, and human kindness is the foundation of everything; The key to human peace and world peace is the conviction and protection of conscience. Professor Li Guanghu of Yonsei University in South Korea also said that the Confucian thought of human peace is based on the goodness of the community, and the realization of the goodness of this community is based on the Confucian theory of good nature.

  Professor Zhang Liwen from Renmin University of China concluded in the keynote report "Confucianism and Peace under the World" that the Chinese nation has always pursued peace under the world, and peaceful development and win-win cooperation are the universal aspirations and aspirations of people all over the world. The concept of "harmony" contained in Confucianism has been cast into the national mentality and value pursuit of the Chinese nation, which advocates great harmony and loves peace, and it has become endless and popular.

  Confucianism, which was conceived in the war-torn Spring and Autumn Period, has been full of peace genes since its birth. The advocacy of "abandoning soldiers" by Confucius’ benevolence, the lashing of war by Mencius’ senseless war in the Spring and Autumn Period, the resolution of war by the ideal of "Great Harmony in the World" in The Book of Rites, and even the theory that Taoism, Mohism, France and celebrities stop fighting and love each other without attacking & HELIP; … Focusing on peace and exploring the solution to achieve peace from a theoretical height is an endless academic tradition of Chinese culture represented by Confucianism.

  At the forum, Chinese and foreign scholars fully tapped the Confucian ideological resources of respecting others, living in harmony, learning from each other, multi-dimensional consultation, resolving wars and pursuing peace, which provided theoretical reference for the coexistence and development of people, people and environment, people and society, nations, countries and civilizations. Professor Xiang Shiling from Renmin University of China looked at the Confucian theory of war and peace from the biography of Spring and Autumn Annals, and put forward that loving peace does not mean denying war, but the principle of justice is the most fundamental principle. Professor Lin Cunguang of China University of Political Science and Law believes that in the exchange of their respective ambitions, Confucius and his disciples all expressed a pacifist ideal of friendly interaction between people, peaceful coexistence between countries, and even self-cultivation and external security. Professor Xing Dongfeng from Ehime University in Japan sorted out Mencius’ benevolent pacifism based on people-oriented principle and internal and external affairs, and evaluated it as the Confucian orthodoxy that inherited Confucius’ thought. Professor Cai Jiahe of Donghai University has studied the contribution of Confucius and Mencius to Yangming’s "one-in-one benevolence" to human peace, and thinks that thinking about modern international and interpersonal problems based on this can contribute to the process of peace and civilization.

  The conflict between pluralism and monism, the confrontation between harmonious symbiosis and competitive game are the hidden cultural factors behind peace and war, and many scholars have conducted in-depth research on them from the metaphysical point of view. Professor Choi Young-chen of Sungkyunkwan University in South Korea compares religious pluralism with the theory of "unity and diversity" and points out that Confucianism has two sides, and the pursuit of balance is the ultimate goal of Confucianism. Chul-Seung Lee, a professor at Korea University in Korea, believes that Confucian harmonious philosophy can actively deal with the problems caused by the rejection of "difference" caused by exclusive competitive consciousness and the blind identity consciousness trying to attribute particularity to transcendental universality in the multicultural era.

  Confucianism is China’s and the world’s, and it has increasingly strong influence and appeal in the world. Observing and reflecting on the timeless Confucianism from the theoretical level and strengthening the interaction and mutual learning between Confucianism and world civilization will certainly provide theoretical help for maintaining world peace and order.

  Today, with the development of world cultural diversity and economic globalization, local conflicts, terrorism and refugee crises are constantly emerging, and Confucianism, as a political philosophy, has increasingly demonstrated its practical significance for human peace. It is the mission of the times to put "Rixin" Confucianism into the political and cultural context of the contemporary world, absorb everything and learn from others, and crack the common peace code of mankind.

  First, we should promote Confucianism to "live", embrace Confucian civilization with a confident attitude, promote the creative transformation and innovative development of traditional culture, and provide useful reference for the construction of a harmonious society in China. When talking about cultural self-knowledge and cultural self-confidence, Professor Yang Chaoming, president of the Confucius Institute in China, pointed out that a virtuous country such as Beichen is in the middle, which is the cultural coordinate of Confucian civilization in the world. Scholars have innovatively expounded the Confucian thought of "harmony", or interpreted the modern meaning of Mencius’ "being kind to others" based on the virtue of a gentleman, the cultivation of political morality and the harmony of the world, or combed the order of harmony from family to clan to neighbors and even the world in ancient family rules, or obtained enlightenment for the harmonious success of modern economic activities from the concept of justice and benefit from etiquette to classical Confucianism, so as to make its cultural light fully bloom.

  Secondly, it is necessary to push Confucianism to "go global", realize the global construction of China’s humanistic discourse system in the dialogue among civilizations, and solve the problem of balancing nationality and internationality in the dissemination of Confucian peace thoughts. Professor Yun Chen of East China Normal University reflected on Huntington’s "Clash of Civilizations" and thought that the Confucian concept of peace provided another new possibility for the human world besides western civilization.

  Third, it is necessary to promote Confucianism to be "strong", draw ancient wisdom from Confucianism to resolve the peace dilemma, and provide ideological and cultural support for the construction of a world lasting peace and a community of human destiny. Professor Yin Bingnan of Xijiang University in South Korea pointed out that the construction of a community of human destiny must first establish the concept of peaceful development ideologically. Professor Kong Deli of Beijing Jiaotong University analyzed the value of the Confucian tradition of Concord, Harmony and Harmony to contemporary China, and put forward that the "Belt and Road" strategy and the new development concept of Eurasian destiny community are behind the strength of Confucian tradition. Professor Huang Yushun of Shandong University put forward the concept of "the community of human civilization" on the basis of the community of human destiny, emphasizing that Confucianism can contribute important values to the construction of a singular human common civilization facing the future. All this is the contemporary practice of Confucianism promoting human peace.

  The International Forum on Confucianism was founded in 2004 and has been held for 14 consecutive sessions. The theme of the forum is distinct, exploring and studying the true meaning of Confucianism, and deeply excavating the modern value of Confucianism. Now it has developed into a Confucian grand event with important international influence.

Drive shaft problem solved! Red Flag HS5 Long-term Test (11)

  [car home Long-term Test] Hello, everyone, the long-term test article of Hongqi HS5 has suddenly been updated! Surprise or surprise! I said in the article before that it will only be updated again when there is a problem with the vehicle. So what new tricks did the red flag HS5 "play" for us this time?

Home of the car

  Friends who have been paying attention to the long-term test articles all know that the transmission shaft of our HS5 is shaking when the vehicle is driving at high speed, and they have long said that they want to replace it. Recently, they finally made time to replace the transmission shaft, and this time they also did the third maintenance, replacing the right front headlight assembly and the back seat.

  On a sunny afternoon, we were about to go out to work. When we walked to the front of the car, we suddenly found that the turn signal strip of the headlights on the right front of the car was strobed and unlit. Although it did not affect driving, we could not let it pass.

● Please see the video for details.

More exciting videos are all on the car home video platform.

● Start with the third maintenance.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  Ok, after reading the problems of this car, let’s see how the 4S shop solves them one by one, starting with the third maintenance! This maintenance is the third maintenance of this car. In this maintenance, not only the routine items such as replacing the oil filter and air conditioning filter, but also the spark plug were replaced.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  After reading the maintenance bill, let’s take a look at the "claim" bill. We also replaced the left front wheel harness assembly, the transmission shaft assembly, the right front headlight assembly and the back seat back when we entered the factory. These items add up to a total value of 10,682.46 yuan, of which the most expensive is the headlight assembly with a price of 4,485 yuan. These items are also replaced free of charge, with free parts and no working hours.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  I want to explain here that some people in the previous article questioned whether I used low-quality fuel to reduce the life of the spark plug. Here I tell you responsibly that this car has been refueling at Sinopec and has never been to those "brand-name" gas stations. As for the maintenance cost, the car is still within the free maintenance period, so the maintenance cost is still in 0 yuan.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  In fact, I didn’t find the problem of the back of the chair, because as a work car, there are few people sitting in the back of this red flag HS5. The staff of the 4S shop told me that it is a common phenomenon that the rear seat is cracked, and many car owners have already replaced it, so I also need to replace it. Since it doesn’t cost money, of course I have to change it! After the replacement, the covering layer on the surface of the new chair back is "pressed" into the sewing thread, so the improvement reduces the probability of glue opening.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  The problem of our HS5 transmission shaft has always existed, but it doesn’t affect driving too much, so it has been dragged on, and this time it finally took time to replace it. The transmission shaft is the main component to transmit power. If it has problems, the vehicle will produce jitter and noise. When the speed of our car is 120km/h, the jitter of the transmission shaft is the most obvious, and the driver can clearly feel it from the steering wheel, which affects the driving experience.

FAW Hongqi Hongqi HS5 2019 2.0T Zhilian Banner enjoys the four-wheel drive version.

  The 4S shop replaced a new drive shaft for our car. The new drive shaft optimized the workmanship at the joint, and both ends of the shaft were finely upgraded. After the replacement, it really stopped shaking and stabilized when driving at high speed, so those car owners who have the same problem as us quickly went to the 4S shop to replace it without spending money.

● Stable fuel consumption.

Home of the car

  So far, this HS5 has traveled 30,000 kilometers in our hands. Because the driving route and working conditions are basically the same, the performance of fuel consumption level is very stable, and the fuel consumption performance of 10.4L/100km is normal.

● Summary:

  This is the eleventh issue of this long-term test article. Several problems have been solved smoothly, and no money has been spent. However, the problems in headlights, rear seats and transmission shafts are really inappropriate. It is not easy to establish word of mouth, but it is very simple to fall down. Quality control management is a difficult but more important thing. Ok, that’s all for this update. If you have any questions about this car, you can come to my editor’s blog or Weibo. See you next time. (Text/map/photo by car home Fu Bo)

Bruce Lee’s death is complicated, and the cause of death is still a mystery (Figure)

  BEIJING, July 20th (Luo Pan) Forty years ago today, a generation of kung fu superstar Bruce Lee suddenly died in Hong Kong at the age of 33, which shocked the Chinese world. Regarding the cause of his death, although the answer given by the court is "drug allergy", there are still many arguments and speculations about it, which have been debated for many years.

  Before his death, the scene was revealed and he died at the gossip girlfriend’s house.

  After Bruce Lee’s accident, the outside world paid attention to what he experienced before his death, and some media disclosed the scene in detail.

  It is reported that at about 1 pm on July 20th, Bruce Lee’s wife, Lianda, went out, and Bruce Lee said that he would discuss the movie "The Game of Death" with Zou Wenhuai (a Hong Kong filmmaker who holds Bruce Lee in one hand).

  At about 14: 00, Zou Wenhuai came to Bruce Lee’s house. They talked about the outline of the movie for a while, and then left together. At about 16: 00, they came to the home of Bruce Lee’s gossip girlfriend Ding Pei, who was also an actress. At the same time, the three also agreed to meet Australian actor George Racimby in the evening to discuss his role in the film.

  The three talked about "The Game of Death" for more than two hours. At about 7 pm, Bruce Lee said that he was "not feeling well" and "had a headache". Ding Pei let Bruce Lee take a painkiller that Ding Pei often takes, and Bruce Lee went to sleep in Ding Pei’s bedroom. At about 8 pm, Zou Wenhuai went to pick up George Racimby. Half an hour later, Ding Pei went into the bedroom to see Bruce Lee. Seeing that Bruce Lee had fallen asleep, he called Zou Wenhuai and said, "Bruce Lee slept soundly."

  At 9 o’clock in the evening, Bruce Lee was still awake. At 9: 45, Zou Wenhuai came to Ding Pei’s house. He tried to wake Bruce Lee, but Li didn’t respond. Nervous Ding Pei immediately called her personal doctor. At about 10 o’clock, the doctor rushed to Ding Pei’s house and found that Bruce Lee was in a coma, and there was no heartbeat, pulse and breathing. Although the pupils were not fully opened, there was no "vital sign". The last few people rushed Bruce Lee to the hospital, but Bruce Lee was confirmed dead.

  Why do friends and brothers lie?

  Zou Wenhuai was the first to reveal the news of Bruce Lee’s death to the outside world, and then in a statement to the press, he claimed that Bruce Lee died in his own home, and his wife, Linda, was also beside Bruce Lee.

  In addition, Bruce Lee’s brother Li Zhongchen also said that his brother had an accident in a private apartment, which aroused media suspicion. Later, in an in-depth interview, the reporter dug up the ambulance’s "trip record" and confirmed that Bruce Lee in the "emergency" was not transported to the hospital from his own home, but from the gossip girlfriend Ding Pei’s home, thus causing an uproar.

  Public opinion has been directed at Zou Wenhuai, but some media "feel wronged" for him, saying that Zou Wenhuai lied in good faith, because Bruce Lee and Ding Pei had already had scandals, and if Bruce Lee’s death was related to Ding Pei, his image might be completely ruined.

  The actress strongly denied that she had anything to do with herself.

  Because he had an affair with Ding Pei, Bruce Lee died in his bedroom in Ding Pei. At that time, many people suspected that his death was related to the woman’s feelings.

  Ding Pei also lost his mind in the days that followed, his nerves were almost abnormal, and his manners and remarks were quite rude. At that time, a reporter confirmed to her whether Bruce Lee was sent to the hospital from her home. Ding Pei actually answered irrelevant questions and screamed at the top of her lungs: "Bruce Lee and I are innocent, and I believe that it will come out soon!"

  In order to clarify the relationship, Ding Pei later argued, "The report about Bruce Lee’s coma in my house is completely incorrect! When he died, I was not at home. I went out with my mother. The last time I saw Bruce Lee, it was a few months ago, and I happened to meet it on the road. ".

  This statement is obviously contrary to the statement that he died in Ding Pei’s bedroom, which has long been proved. Therefore, people are more suspicious of Ding Pei’s ulterior motives.

  Court: Bruce Lee died unexpectedly.

  The cause of Bruce Lee’s death was hotly debated at that time. In view of social pressure, the court heard the case two months later. After a series of investigations and evidence collection, on the morning of September 24th, 1973, the court finally ruled that Bruce Lee "died unexpectedly".

  The court held that Bruce Lee died of severe brain edema. It was caused by the severe allergic reaction caused by the combination of the painkillers containing Miritong and aspirin, which led to Bruce Lee’s death.

  Died of sudden epilepsy?

  However, this is not recognized by everyone. Phil Jenkins, an expert in Cook County Death Research Office in Chicago, pointed out that the autopsy report pointed out that Bruce Lee’s neck was not swollen, indicating that he did not die of drug allergic reaction, so he believed that Bruce Lee died of sudden death due to epilepsy.

  Phil Jenkins pointed out that sudden epileptic death can lead to epileptic symptoms, leading to cardiac or pulmonary failure. This disease mainly occurs in men aged 20 to 40. Lack of sleep and stress will increase the chances of illness, and Bruce Lee’s case meets the relevant conditions. At the time of the incident, Bruce Lee was in the prime of life and was under great physical and mental pressure.

  Bruce Lee’s autopsy report after death indicated that the cause of death was cerebral edema, and it was suspected that he was allergic to the painkillers he took. However, Phil Jenkins also said that drug allergy often leads to neck swelling rather than brain swelling, so he didn’t believe that Bruce Lee died of drug allergy.

  Friend: Died of conflict between food and drugs.

  Compared with the expert’s statement, the Legal Evening News on January 10th, 2008 quoted Du Huidong, a senior behind-the-scenes person of Hong Kong films and a good friend of Bruce Lee. He broke the news that Bruce Lee died of the conflict between the raw beef and banana juice he drank every day and the medicine he took.

  Du Huidong has been a journalist in Hongkong since 1971, and he is quite familiar with Bruce Lee. In a newspaper column, Du Huidong said that Bruce Lee, who received American-style education, had long learned the American habit of strengthening muscles with drugs. He ate nearly 100 vitamins, muscle enhancers and quick-acting nutrients every day. Taking too many drugs, the internal organization may be confused, and he must drink a large glass of raw beef and banana juice every day, which is likely to conflict with the drugs.

  Du Huidong also revealed that Bruce Lee loved to use the muscle fiber vibration machine invented by the Japanese six months before his death. He recalled that Bruce Lee said at that time that pulling the spring to lift the dumbbell would reach the limit after 300 to 500 strokes. However, after using the muscle vibration machine, shaking the muscles for 3 minutes by electricity would get twice the result with half a day.

  According to the media, the method of electric exercise is actually messing up the physiological clock, which makes people tireless, but it will have problems after a long time. One year after Bruce Lee’s death, an Indonesian overseas Chinese named "Xieyuan" also used the same muscle fiber vibration machine as Bruce Lee to exercise, resulting in sudden death from head congestion. Soon after, this kind of electric fitness equipment disappeared from the market.

  Jackie Chan: Bruce Lee was preoccupied before he died.

  Regarding the death of a good friend, Chengdu Evening News once reported that Jackie Chan, a good friend of Bruce Lee, was interviewed in 2008.

  The article points out that although Bruce Lee did have unhealthy physical training such as muscle electric shock before his death, he was also found to contain cannabis residues in his body after his death, but none of these can be proved to have directly led to Bruce Lee’s death, which is totally different from Jackie Chan’s view.

  Jackie Chan revealed that Bruce Lee was in a state of "preoccupation" for some time before his accident, but when it comes to the legend of Bruce Lee’s death, Jackie Chan denied it, saying that he only knew that he died at his home in Ding Pei and didn’t know other details.

Porsche SUV models and offers

I believe that every man has a dream of a luxury car, which is one of the more popular models in luxury cars. After seeing the Porsche models and offers, many people are discouraged, because Porsche’s models are all in the millions, and not everyone can afford to drive them. The Porsche SUV I want to introduce to you below can be said to be the cheapest Porsche SUV. This price simply doesn’t give BBA a chance to survive!

Chong Porsche’s various models, the price is a million level, who can afford it, open the street that is full of force! Recently, a good news came, that is, Porsche will be listed in the domestic market the first SUV models, this Porsche SUV models and offer insufficient 300,000! It is Porsche Majun.

After understanding the Porsche SUV model and quotation, let’s take a look at the appearance. The overall design of the new car adopts a new family design language, and the front face adopts the classic big mouth air intake grille. The new car is round and full, and the bumper is slightly raised. In terms of headlights, the new car’s headlights are very recognizable. At the front fender, there is also a fishgill air inlet, which has a very unique design.

In terms of interior, the interior of the new Porsche Majun adopts the classic Porsche design style. The central control part is equipped with a large LCD screen, which makes the whole car look full of technology. It is also equipped with a three-frame multi-function steering wheel. In terms of materials, it is wrapped in leather, which is comfortable to hold. At the gear lever of the new car, the buttons are very clear and the operation is very smooth. In terms of configuration, the new car is equipped with panoramic sunroof, tire pressure monitoring, airbags, uphill assistance, automatic parking and other mainstream configurations, which can be said to be readily available. Unexpectedly, Porsche SUV models and quotations are insufficient 300,000, but the configuration is so conscientious.

Although the Porsche SUV model and price are cheap, the new Porsche Majun’s power adjustment is very kind. The new car is equipped with a 1.8T and 2.0T turbocharged engine, and the transmission is matched with a 7-speed dual-clutch transmission. The power performance is quite outstanding.

If Porsche SUV models and quotations are really around 300,000, such a price, and the brand influence of Porsche on the plane, will definitely be snapped up by everyone after listing, who will choose to buy BBA ah.

Lantu Automotive CEO Lu Fang: Walking on thin ice every day, only by maintaining competition can we survive

Author | Chen Yixun

Edit | Sun Chunfang

2022 is destined to be an extraordinary year for all new energy vehicle companies. In the first half of 2022, the entire automotive industry encountered problems such as epidemic, rising raw material prices, and tight chip supply. During this period, it was inevitable that production and sales would be affected to a certain extent. How to overcome resistance and maintain the sustainability of enterprises has become a problem that new energy vehicle companies, including Lantu Automobile, need to think about together.

In November 2022, Lantu Auto announced the completion of the A round of financing of nearly 5 billion yuan, and the valuation of Lantu Auto after financing is nearly 30 billion yuan. After this round of financing, Lantu Auto does not rule out continued financing. At the same time, Lantu Auto will also consider the follow-up IPO plan based on the market and regulatory policies.

As a new energy vehicle brand under Dongfeng Group, Lantu Automobile was established in 2018 and later spun off from the parent company for independent operation in 2021. In December 2021, Lantu Automobile’s Series A financing was officially launched, and after nearly a year, it finally landed.

In the second half of 2022, new forces began to reshuffle, and capital markets became more cautious and conservative in investing in new energy vehicles. Lu Fang, CEO of Lantu Automobile, said that the current international economic situation is severe, and in the complex environment of multiple unfavorable factors, the investment and financing of the automobile and parts industry has become more difficult. In this context, the successful financing of Lantu Automobile reflects the full recognition and confidence of investors in the primary market in the value of Lantu Automobile’s investment.

However, Lu Fang also said: "Now I feel like walking on thin ice every day, I have to participate in the competition as a competitor, and I have to survive the competition."

Q: Lantu Auto recently received 5 billion yuan A round of financing. What is the main use of this money? Will there be financing plans in the future? Is there an approximate time point for listing, and is there some information to disclose and share?

A: This financing is mainly used to support Lantu technology research and development, digital system construction, capacity building and marketing investment and other related matters related to Lantu’s main business operation and expansion. It is expected that more than 40% of the expenses will be used for technology research and development. We hope to use the money to really support the sustainable development of Lantu.

In the future, on the basis of this round of successful financing, Lantu will continue to carry out follow-up rounds of financing work according to actual development needs and market conditions. Follow-up financing is not only financial investment, but also strategic coordination in business. Please refer to Lantu’s follow-up announcement for specific capital operation plans.

Q: Lantu Auto has recently gone to Norway. What is Lantu’s follow-up plan for going to sea? Did you encounter any difficulties in the process of going to sea?

A: Entering Norway is just the first step for Lantu to go overseas. At present, Lantu Dreamer is carrying out adaptive development in Europe and is expected to go overseas in 2023. In the future, Lantu will also enter the market of other European countries. The ultimate goal is to enter the German or French market through efforts in the next two or three years. Germany and France are traditional automobile powerhouses. If they can be recognized by local consumers in their markets, it will prove that Lantu’s cars can be recognized by most people in the world.

Lantu has entered Norway as a new brand that has only been established for more than two years. It is head-to-head with mature European brands. Its reputation and product strength need to be verified by the local market, and it will definitely face certain challenges. Lantu has been developing and testing corresponding products in accordance with the consumer needs, regulatory requirements, and market environment of Norway and other European countries.

At present, Chinese car companies go overseas to Norway in the form of vehicle exports. Under the influence of the pandemic, there will be a certain degree of delays and challenges in the transportation link. How to adapt to local laws and regulations, policies, user usage habits and local usage environment are some of the problems that car companies will face when going overseas. To enter the local market, the most important thing is to understand the needs of users, integrate with local consumers and culture, and then reach a consensus.

Q, the product pricing of Lantu Automobile is above 300,000, this kind of high-end play is very different from BYD and Aian starting from the low end and then challenging the high end. What kind of market and product reasons does Lantu make this decision?

A: At present, China’s manufacturing and consumption are upgrading, moving towards a higher direction, and the same is true for the automotive industry. Chinese cars cannot always compete at a low level, and high-end brand power can support sustainable development. At the same time, with consumption upgrading, consumers’ demand for high-end cars is strong, and China has better independent brands to meet consumers’ needs in this regard, rather than being occupied by BBA. At present, consumers also prefer to buy smart electric vehicles rather than fuel vehicles. At this time, domestic car brands are naturally needed to meet consumers’ needs.

It must be difficult to be a high-end brand at the beginning, but although things are difficult, someone has to do it. Lantu is a high-end electric brand under Dongfeng, carrying the important tasks of the group’s brand upward and the country’s independent mastery of core technologies. High-end is not high-end in price, but should be high-end in all aspects of products, services and experiences. At the same time, high-end brands can also adapt to the needs of the overall economy and user consumption upgrades after they are made.

Q. Intelligence is a major selling point of new energy vehicles. What stage has Lantu Automobile reached in the development of intelligent technology? Are there any plans to acquire mobile phone companies or cooperate with other Internet companies?

A: LANTU has been doing electrification and intelligence since the beginning, and has done a lot of work in intelligent driving, intelligent cockpit, etc. Last month, LANTU released its ESSA + SOA intelligent electric bionic, which solves the problems faced by new energy vehicles in both electrification and intelligence to the greatest extent. By decoupling the software from the hardware, the car becomes a self-defining product like a mobile phone, and LANTU can open up a lot of content to developers and users. This is a revolutionary change in the electronic and electrical architecture of the whole vehicle.

At present, Landmap has no plans to cooperate with mobile phone companies.

Q. How many people are there in the current Lantu automotive team? What is the proportion of R & D personnel in it? How much is the annual investment in R & D?

A: Landmap Automotive currently has more than 4,000 personnel. In the field of R & D, Landmap has assembled a R & D team with electrification and intelligent engineers as the core. Landmap R & D personnel account for 38% of the total number of technology companies, and the proportion of R & D teams is the largest in new vehicle companies. The number of personnel in the core R & D field increased by 73% compared to October 2021. The average age of the team is 32.6 years old, and the proportion of graduate students and above is 38%.

In addition to full-stack self-research, Dongfeng Group has also provided a lot of technical support to Landmap in terms of Sandian, intelligent networking, etc. Landmap will turn these advantages into the source of its own development.

Q. Previously, Lantu Automobile also talked about that it should not become Wei Xiaoli, nor will it become Wei Xiaoli. Lantu’s positioning is a national high-end new energy brand, and its mission is to compete head-on when BBA is fully electrified. BBA has also begun its electric transformation, and BBA has the genes of traditional luxury brands. As a brand new brand, what is the biggest advantage of Lantu Automobile in competing with BBA?

A: In recent years, in terms of the development of China and the international automobile market, whether it is supply chain, technology or product strength, Chinese automobiles have been completely inferior to international traditional automobile powers, especially China’s leading technological advantages in the "New Four Modernizations" and "Three Electrics", so that China’s automobile product level, R & D capabilities and production quality have the strength to compete with foreign high-end brands on the same stage.

In terms of technology, the electronic and electrical architecture of Lantu vehicles is completely based on pure electric drive, and it is a real electric vehicle rather than an oil-to-electricity product. In fact, many products, including BBA, are still based on the development concept of oil-to-electricity; secondly, from joint ventures to autonomous Chinese cars, whether in the development of vehicle performance or in the control of vehicle quality, including in the supply chain, we have the ability to create products that are not inferior to BBA or even superior to them. More importantly, in high-end smart electric vehicles, China is far ahead, and many ecological partners in Europe also admit that the intelligence of Chinese electric vehicles is at least 5-10 years ahead of them.

Frankly speaking, the current Chinese car brand power may not be as good as that of foreign countries, but with the passage of time, China’s brand power may soon surpass them at some point. In a few years, the advantage of Chinese brands may become more obvious, and even part of the BBA market will be competed for and transformed into China’s own high-end new energy vehicle brand market.

Q. Many companies are talking about user-based enterprises and user co-creation. What is Landmap’s understanding of user-based enterprises?

A: The so-called user-based enterprises, it is crucial to understand the user’s pain points. Many times, the user pain points that enterprises understand are not the same as the user’s own pain points. The key is to understand from the user’s perspective. Returning to the source depends on how to continuously provide users with reliable products and services through technological innovation.

Landmap’s understanding of user-based enterprises is not a NIO-style service type, nor is it only focused on the single dimension of cockpit or intelligent driving. Landmap has vehicle technology, Internet technology, and an ecological development platform based on the future. It integrates self-developed technical capabilities such as platforms and architectures to build connections with users, focusing on users’ needs in vehicle driving control, intelligence, and safety, and realizes comprehensive technology.

Q. What do you think of the new energy vehicle market in the past two years, the rise of Tesla and new Chinese automakers?

A: New forces have a lot of innovative thinking worth learning. Together, they can expand the market, which is good for all high-end electric brands. Electric vehicles have the ability to compete with traditional fuel vehicles. Only with competition can they grow. Only with excellent competitors can they stimulate their maximum potential and continuously move towards a better direction.

But at the same time, the competition in the future will also be very cruel. Not only are traditional car companies making new energy vehicles, but many new players are also entering the industry. If you look at the mobile phone industry in the past 10 or 20 years, the new car industry will also leave a batch to be eliminated. Lantu is also walking on thin ice every day. We hope that we can survive and cannot stop or slow down, so we must participate in the cruel competition as competitors in this process.

LANTU builds cars for users, not for capital. Sales are important, but LANTU pays more attention to the user experience. LANTU and Wei Xiaoli are the brothers of the new Chinese car-making forces. The competitor of the new force is Tesla, and the competitor of LANTU is the brand of high-end foreign group companies. Let’s transform together to create a healthy development environment for China’s high-end electric brands.

Q. Now the new forces, including Wei Xiaoli, are basically in the midst of losses. The investment in the early stage of the enterprise is naturally important, but when the sales volume is still climbing, the continuous loss will inevitably bring financial pressure. Will it have an impact on the future development of the enterprise? What are the plans of Landmap in terms of profitability?

A: From a business perspective, we definitely hope to achieve profitability as soon as possible. At present, Landmap is constantly increasing sales while also controlling costs. For new energy, you still need to be patient. The auto industry is a long-term thing, and building a new brand is also a long-term thing. If you just take a small time stage of the company to judge and compare, and then make a conclusion, the result will definitely be unfair. In fact, it took a long time for Tesla to make a profit. I believe that all excellent companies will eventually make a profit.

Q. What are the greatest achievements of Landmap in 2022? What are the plans for 2023?

A: In 2022, Lantu completed a series of major actions, completed the product layout of three major categories in three years, went to Europe, completed the A round of financing, released the world’s first ESSA native intelligent electric architecture and centralized SOA electronic and electrical architecture, and was selected for the State-owned Assets Supervision and Administration Commission of the State Council "Double Hundred Enterprises" list. It can be said that as a brand established for only two years, Lantu continued to maintain rapid development in 2022. But there are also some regrets, such as the impact of the epidemic on the automotive supply chain, and the impact on the factory production end.

In 2023, Lantu will continue to maintain rapid development. At the brand level, Lantu will continue to adhere to the brand positioning of high-end new energy vehicles, face the competition of foreign luxury brands, and promote the improvement of national independent car brands; in terms of products, the electric car Lantu Chasing Light will be released soon, and it will be delivered to users in 2023. Lantu will have three sub-products to serve users. Lantu will also continue to adhere to the strategic layout of one new car a year, and lay out more market segments in the fields of SUVs, MPVs, and cars to meet differentiated user requests. In terms of international market development, the first batch of Lantu FREE to go to Norway has arrived in Norway. After the Norwegian market, Lantu Dreamer will also be officially launched into the European market in 2023. In the future, Landmap cars will also enter four countries: Sweden, the Netherlands, Denmark, and Israel.

Zhao Liying and Feng Shaofeng received the certificate, and the scene picture was exposed, and the intimacy and sweetness were off the charts

Zhao Liying and Feng Shaofeng received the certificate, and the scene picture was exposed

Zhao Liying and Feng Shaofeng got married

Zhao Liying and Feng Shaofeng got married

       On October 16, which coincided with Zhao Liying’s birthday, she and Feng Shaofeng sent out their marriage certificates and group photos on Weibo at 10:7 (October 7 was Feng Shaofeng’s birthday), with a concise and comprehensive text "Official Announcement". The Internet revealed that the two received the marriage license. The scene picture of Zhao Liying and Feng Shaofeng wearing low-key hats, holding the marriage certificate and snuggling up to the camera with a sweet smile. In another picture, the two closed their eyes and wanted to kiss, looking very happy.

  In 2016, during the collaboration between Feng Shaofeng and Zhao Liying in the film "Daughter Country", the royal brother and His Majesty the King were deeply in love and finally separated. Outside the play, the two were photographed many times behaving intimately, and there were rumors of an affair. After the collaboration TV series "Do You Know If You Should Be Red, Fat, Green and Thin", they were frequently photographed in the same frame. But the two did not publicly respond to their relationship.

  Now, the two of them have finally announced their relationship generously, and they are directly "officially announced" to get married. Congratulations! In addition to the marriage registration photo issued by their Weibo, the Internet revealed that the two of them received the marriage license. Zhao Liying and Feng Shaofeng wore low-key hats and snuggled up to the camera with the marriage license. In another live photo of the marriage registration photo, the two closed their eyes and wanted to kiss, looking very happy.

Yang Zi × Li Xian’s second match! "National Color Youth" was exposed and announced that Shan Guan Xuan started shooting


1905 movie network news On January 2, the official blog of the TV series "National Color Fanghua" was released, and the official announcement was launched: "The fragrance is floating, and the house is full of flowers. I am fortunate to meet you and go to Datang Fanghua together." At the same time, the starring lineup was also officially announced, and the second match was realized after "Dear, Love".Adapted from Yi Qianzhong’s novel of the same name, the play tells the legendary inspirational story of a strange woman who was raised from a peony and finally reached the people to save the world and help the world. After the merchant’s daughter He Weifang (Yang Zi) met Jiang Changyang (Li Xian) of Yaguan Chang’an, the two formed a combination of craftsman and investor.



With her superb skills in cultivating rare peonies and her exceptional business acumen, He Weifang led a group of women with difficult fates to jointly operate a flower shop, and won a place in the paranoia of women who were weak. As He Weifang and Jiang Changyang gradually got to know each other, she found that this infamous "the most corrupt official in the world" was actually the sharp blade of a country that was pure in the outside and pure in the world. After experiencing the hardships of the bottom and realizing the use of peonies, He Weifang was determined to transform the business of benefiting the people. In the end, she experienced a life of near death and broke through herself. With her Taozhu skills and exquisite heart, she helped Jiang Changyang successfully quell the rebellion, and both lovers retreated from the world.


It is reported that the drama has already started filming, and it will also be closed at the same time, which will test the actors’ speaking skills very much, which will also greatly enhance the expectations!


Patty Hou: When she saw the flowers sent by Chairperson Zhou, she cried

  No matter how many books are published, everyone still has to look for Jay Chou’s shadow in Hou Pei Cen’s book.


  "Zi Yan Zi Yu" is Hou Pei Cen’s second book, and like the first book "Patty’s AboutLove", it is still tied with the three words "Jay Chou". People will pay attention to the shadow of Zhou, and even pay attention to whether Dong gave a flower basket last week at the launch of the new book. Published by Crown Publishing House in Taipei, ********** Yan Zi Yu" records Hou Pei Cen’s views on life, work, love, and little feelings since 2005. It seems that it can be regarded as her emotional monologue in the "post-Jay Chou era".


  Love: Seeing the flowers sent by Chairperson Zhou, I cried


  When it comes to the relationship between men and women, Hou Peizen is very cautious in the book, but only occasionally shows her attitude. An article titled "Release" reads: "Freedom begins at the moment of releasing oneself. The pain disappears unknowingly, the beauty of memory gradually fades, and love comes and goes. Selfishness hides behind lies, betrayal walks in front of vows, tears dry and wet. Sorry becomes belated hope, and goodbye is the most perfect end."


  Is it about the past love affair with Chairperson Zhou? She denied it, and revealed that at present, she and Chairperson Zhou are only "friends who will contact and say hello", without love or complaint, "about the relationship, everyone is serious, and that’s enough. Now we are friends who will contact and say hello." However, the agent Hou Wenyan very frankly revealed in the preface that she saw Hou Pei-cen being asked to "break up" with her own eyes, standing at the door of the restaurant and crying, and said that after the agent repeatedly asked her questions to numb her, she dared to face the reporter, and revealed the details of the breakup that had been concealed repeatedly. Today, Hou Pei-cen’s words are open-minded, but his emotions may not be honed enough to look back on the past calmly. This is really – "It’s easier said than done to forget Chairperson Zhou" (Hou Wenyan’s words).


  Taiwanese media reported that at the launch of the book "Words, Words and Words", Hou Pei-cen saw the flowers sent by Chairman Zhou, with photos of the two on them. She couldn’t help but shed tears and told the past again: "The two of us broke up, I didn’t even tell my agent. Suddenly, I was very flustered, and I didn’t know what to say next." When asked why she didn’t get married, Hou Pei-cen regained her strong, angry little girl temper: "I will get married, and I must get married, but I am not in a hurry now, and I will get married when I meet someone I like." She envied Tao Jingying’s dedication to love, saying that Tao Zi, a seemingly strong woman, is so delicate about love, even if she has stumbled and cried in pain, she still holds hope. This might be the realm of love she wants to achieve!


  To the media: Find your "joys, sorrows and sorrows"


  In the preface, Hou Wenyan broke the news that after "Zhou Hou Lian", Hou Pei Cen’s attention to his own news reached the point of allergies. If there was positive news about her, she would excitedly send text messages to announce the good news, and if there was negative news, she would be heartbroken.


  Because of Jay Chou, Patty Hou, a news live streaming host, has also grown up in his interactions with the media. In an article titled "It’s good to get back my joys, sorrows and sorrows," Patty Hou wrote: "I used to not allow myself to shed tears, and even hated my own laughter. Finally, I found that I was brave enough to accept my emotions and lived a much more solid life. As soon as I left society, I was exposed to journalism. At the age of 23, I was the youngest news live streaming host. I still remember that my colleagues and superiors often reminded me to grow up quickly in the shortest possible time. So I began to arm my character and learn to suppress all private emotions, especially on the live streaming host stage. I was even more trembling, afraid of saying something wrong or saying one more word. Even the clothes have to be over-aged, deliberately trying to dress up to feel mature and stable. In front of the camera, I forcefully resist all the joys and sorrows, and I don’t allow the audience to find out that I am very smiling and susceptible, and I am not much different from other 23-year-old girls. Now I have accepted the reality that I am not liked or questioned, but in fact, I used to feel hurt because of this. I always feel that self-discipline and self-love can definitely be accepted, or have positive evaluation and affirmation. But that is no longer absolute, reputation, image, or even adjectives used by the outside world on newsmakers… These personality indicators that I once regarded as precious and important seem to be just topics now. "


  So while she still cares about public opinion, Ms Hou says she is learning to let go: "Whether it’s encouragement or discouragement, praise or criticism, praise or discredit… Luckily, I have had a profound experience. Now, I know how to appreciate and cherish the people and things around me, and I have learned to face the emotions I should have. Finally, in front of the camera, I laughed when I wanted to laugh, and cried when I wanted to cry. That feeling can be so good."

Editor in charge: Liu Liyan

Only by seeking change can we strive for progress (new economic orientation, small and medium-sized enterprises break through customs)

Cartography: Wang Zheping Source: Ministry of Commerce, etc.

  Although it is summer, Wang Wenjun still has a lingering fear when he looks back on the Spring Festival just past.

  The sudden arrival of the epidemic caught him off guard, who was already ready for the hot business during the Spring Festival. On January 25th, Chengdu issued a notice prohibiting the holding of group catering business activities, including self-catering in rural areas and dam banquets.

  Wang Wenjun is the founder of a famous hotpot restaurant in Chengdu. In Sichuan, there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has faded without warning. A series of difficulties have weighed on Wang Wenjun, such as closing the market, overstocking, labor and rental costs.

  When I wake up every day, more than 100 thousand yuan is gone

  Sell vegetables and reduce wages, stop losses and reduce costs, and save yourself.

  "We came all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed and the income is gone; Pay the salary and pay the rent … … When I wake up every day, more than 100,000 yuan will be gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer can’t stand it. " Under multiple pressures, Wang Wenjun "almost lost half his head".

  Survival comes first. It is urgent for Wang Wenjun to help himself as soon as possible, together with other managers of the company.

  On the one hand, the excess ingredients are sold to nearby residents at parity or even at a discount. On the other hand, employees in the city are informed to take turns to work, and employees from other places work at home. The management takes the lead in salary adjustment, and only the basic salary and social security are retained, further reducing labor costs.

  "Rent is a big part of the cost of hot pot stores. Thanks to the competent authorities, they helped us coordinate the property, reduced the rent by 1.2 million yuan before and after, and won tax incentives." Wang Wenjun sighed.

  De-stocking, cost reduction and rent reduction, although the hot pot restaurant suffered heavy losses during the closing period of more than one month, "fortunately, it saved itself in time and didn’t hurt its vitality." What he didn’t expect was that the original humble take-away service and the live webcast that he had never set foot in actually became his "savior" after regrouping.

  Who is the protagonist, in-house food and take-out?

  Comply with the demand, expand take-out, and support franchise stores.

  "You have a new takeaway order! Please pay attention to check! " Just entering the lobby of Chengdu Huapaifang store, there came the sweet bell of online platform. The store manager said that the take-out received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

  In 2016, the company launched a takeaway service. "But hot pot is still delicious, and take-out has always been ‘ Supporting role ’ 。” Wang Wenjun said that after the resumption of work, the demand for take-away food increased greatly, from two stores to nine stores. "We make take-away posters every day, and mobilize employees to forward them along with the official Weibo and WeChat, so that relatives and friends and more residents can know that we can deliver take-away. In a week, the number of take-away orders has skyrocketed from more than 300 orders per day to more than 1,000 orders. "

  In order to attract a partner, the company urgently formulated the assistance strategy, actively arranged the take-away operation equipment, and sorted out the operation manual and video, and successively launched the "full-sealed hot pot take-away service" in Shanghai, Guangzhou, Xi ‘an and other places. In addition to the take-away platform, the company’s WeChat WeChat official account also opens the online ordering portal.

  The delivery staff has no contact with delivery, and carries a health certificate and a peace of mind card with them. When there were many orders, Wang Wenjun himself got on an electric car and became a "takeaway brother".

  The take-out area is limited. What if it can’t be delivered?

  Live broadcast with goods, cross-border cooperation, and new retail.

  "I want to eat hot pot, but I live too far away to take delivery, and I can’t do it myself. What should I do?" A few days after the take-away service was resumed, this message from Weibo backstage caught Wang Wenjun’s attention and thought.

  "Although it can’t be delivered, we can teach them to make hot pot through live webcast." His idea hit it off with a webcast platform, and the live broadcast room was quickly set up.

  "Our main feature is ‘ Spicy ’ Therefore, the hot pot bottom material will use three kinds of peppers: sea pepper, millet spicy and devil spicy. Before cooking, it will be soaked in warm water and then broken. The combination of flavors will produce a unique fragrance. " In the live broadcast, the chef carefully reminded that when frying the bottom material of hot pot, onion, ginger and garlic should be fried in turn until golden, and then quickly removed, so as to avoid the smell of paste, spicy but not dry. The explanation of "digging out the bottom of the family" is gratifying.

  "Although the preparations were hasty, and it was broadcast at the meal, there were still more than 87,000 netizens guarding the live broadcast room for the first live broadcast, indicating that our live broadcast was too ‘ Next meal ’ Yes. " Wang Wenjun said that while the chef broadcast the "teaching" live, he also launched his own variety of base packages, which were sold with "hot pot companions" such as alms chicken and self-heating clay pot rice, so that consumers could place orders online.

  "I’m really crying, I’m going to buy materials." "The bottom material is not easy to fry, but it’s convenient and affordable to place an order online" … … The enthusiastic interaction of the audience has brought great confidence to Wang Wenjun. While the iron was hot, he immediately planned and launched activities such as "non-contact take-out and safe delivery" with local media in Chengdu, and completed more than ten live events of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast could not stop. Barber shops, gyms, milk, beer and other brands and stores all come to us to cooperate and provide products and vouchers for our diners through take-away. "

  "Boss! Another hairy belly! " As night falls, the familiar sound of ordering food rang out from the hot pot restaurant in Wang Wenjun. On March 26th, Chengdu resumed the normal business activities of catering and other service industries.

  After many months, looking at the diners waiting in line outside the door, Wang Wenjun was no longer anxious and confused, but his nervous nerves were still not relaxed. "Take-out or live broadcast, it’s all ‘ Wartime blood transfusion ’ . It’s really hard to survive the epidemic, and it’s also a rare stress test, which forces us to re-examine and think about how to make efforts in the new retail and intelligent fields and improve ‘ Postwar hematopoiesis ’ Ability. "

  Reporter’s notes

  Improve the ability to be calm.

  Influenced by the epidemic situation in COVID-19, China’s catering consumption was greatly impacted before and after the Spring Festival. Some catering enterprises adapt to market changes and face difficulties, but the current difficulties have passed, and the long-term development path still needs to be considered. Traditional dining habits, such as eating together and dining together, are changing, and consumers’ consideration of safety and health is increasing, which may have a far-reaching impact.

  In this context, many catering enterprises have turned their attention to the new retail sector and seized the share through online sales and processing specialty dishes into standardized semi-finished products. Some enterprises have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a brand-new topic. It not only tests the financial strength and talent accumulation level, but also tests the ability of market resource integration.

  On the one hand, keep up with the change of consumer psychology, advocate the system of separate meals, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; On the other hand, we should innovate the way of catering consumption, do meticulous management, find a development path that conforms to our own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of enterprises themselves can we be calm and turn crises into opportunities.