苏州男士spa哪家好 – 上海后花园论坛-上海419论坛-夜上海论坛

BYD, the most intimate new energy vehicle, is on fire again.

Nowadays, young people have been at the forefront of the torrent of the times, and they are also the main force of consumption in society. In addition to the cost performance, it also depends on whether this car is good-looking and has strong performance. Although not excellent, it can also reach the mainstream level of the same level. Let’s get to know each other.

First of all, from the appearance, the design style of the front of Seal 06 has taken a fashionable and dynamic route, which is very recognizable. Then it uses a deep headlight design, which is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4830MM*1875MM*1495MM. The car adopts delicate lines, and the side circumference looks very simple. With large-sized thick-walled tires, the shape is eye-catching. Looking back, the tail line of Seal 06 is simple and fashionable, and the taillights give people a very fashionable feeling and create a good atmosphere.

Sitting in the car, the interior of Seal 06 is more delicate and handsome, which meets the aesthetic standards of young people. The steering wheel of the car is very elegant in shape, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, showing a sense of atmosphere. Let’s take a look at the central control, with a 15.6-inch central control screen, which makes the interior style impressive and gives people a sense of sports. Finally, let’s look at the dashboard and seats. The dashboard of this car presents a delicate design style, giving people a very capable feeling. The car uses leather seats, and the seats are wrapped in place, which is basically enough for daily use.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families. Like little friends, act quickly!

Guangzhou Auto Show closes, welcoming 785,000 visitors

　　On November 28, the 19th Guangzhou International Auto Show came to an end. The 10-day exhibition attracted 785,000 visitors, an increase of 23,000 visitors compared with the previous year, showing strong spending power.

　　In the context of the continuous global epidemic and the cancellation or postponement of major international auto shows, the Guangzhou Auto Show has become the only international A-level auto show held as scheduled for two consecutive years in the world. The person in charge of the auto show organizing committee said that as one of the most important city business cards in Guangzhou, the Guangzhou Auto Show not only shows the international community the achievements of China’s anti-epidemic and the development of China’s auto industry, but also sends a positive signal and firm confidence to the global auto industry.

　　At this year’s Guangzhou Auto Show, global automakers gathered in Yangcheng to showcase the innovative development achievements of the world’s automotive industry, and to fully demonstrate the deep integration of automobiles with cutting-edge technologies such as 5G technology, mobile Internet, artificial intelligence, big data, and cloud computing.

　　As one of the most cutting-edge technologies, autonomous driving-related technologies have gradually entered every car from the "black technology" in science fiction movies. Car companies have launched models loaded with smart networking equipment such as solid-state lidar, ultra-high definition cameras, millimeter-wave radar, and long-range ultrasonic sensors to make driving safer. Major booths also exhibited new technologies including smart cockpits, smart car operating systems, visual interaction, facial recognition, voice artificial intelligence, real-life head-up display, and smart wearable device interconnection.

　　The Guangzhou Auto Show Organizing Committee also announced that the 20th Auto Show will be held at the Canton Fair from November 18 to 27, 2022.

Lantu Automotive CEO Lu Fang： Walking on thin ice every day, only by maintaining competition can we survive

Author | Chen Yixun

Edit | Sun Chunfang

2022 is destined to be an extraordinary year for all new energy vehicle companies. In the first half of 2022, the entire automotive industry encountered problems such as epidemic, rising raw material prices, and tight chip supply. During this period, it was inevitable that production and sales would be affected to a certain extent. How to overcome resistance and maintain the sustainability of enterprises has become a problem that new energy vehicle companies, including Lantu Automobile, need to think about together.

In November 2022, Lantu Auto announced the completion of the A round of financing of nearly 5 billion yuan, and the valuation of Lantu Auto after financing is nearly 30 billion yuan. After this round of financing, Lantu Auto does not rule out continued financing. At the same time, Lantu Auto will also consider the follow-up IPO plan based on the market and regulatory policies.

As a new energy vehicle brand under Dongfeng Group, Lantu Automobile was established in 2018 and later spun off from the parent company for independent operation in 2021. In December 2021, Lantu Automobile’s Series A financing was officially launched, and after nearly a year, it finally landed.

In the second half of 2022, new forces began to reshuffle, and capital markets became more cautious and conservative in investing in new energy vehicles. Lu Fang, CEO of Lantu Automobile, said that the current international economic situation is severe, and in the complex environment of multiple unfavorable factors, the investment and financing of the automobile and parts industry has become more difficult. In this context, the successful financing of Lantu Automobile reflects the full recognition and confidence of investors in the primary market in the value of Lantu Automobile’s investment.

However, Lu Fang also said: "Now I feel like walking on thin ice every day, I have to participate in the competition as a competitor, and I have to survive the competition."

Q: Lantu Auto recently received 5 billion yuan A round of financing. What is the main use of this money? Will there be financing plans in the future? Is there an approximate time point for listing, and is there some information to disclose and share?

A: This financing is mainly used to support Lantu technology research and development, digital system construction, capacity building and marketing investment and other related matters related to Lantu’s main business operation and expansion. It is expected that more than 40% of the expenses will be used for technology research and development. We hope to use the money to really support the sustainable development of Lantu.

In the future, on the basis of this round of successful financing, Lantu will continue to carry out follow-up rounds of financing work according to actual development needs and market conditions. Follow-up financing is not only financial investment, but also strategic coordination in business. Please refer to Lantu’s follow-up announcement for specific capital operation plans.

Q: Lantu Auto has recently gone to Norway. What is Lantu’s follow-up plan for going to sea? Did you encounter any difficulties in the process of going to sea?

A: Entering Norway is just the first step for Lantu to go overseas. At present, Lantu Dreamer is carrying out adaptive development in Europe and is expected to go overseas in 2023. In the future, Lantu will also enter the market of other European countries. The ultimate goal is to enter the German or French market through efforts in the next two or three years. Germany and France are traditional automobile powerhouses. If they can be recognized by local consumers in their markets, it will prove that Lantu’s cars can be recognized by most people in the world.

Lantu has entered Norway as a new brand that has only been established for more than two years. It is head-to-head with mature European brands. Its reputation and product strength need to be verified by the local market, and it will definitely face certain challenges. Lantu has been developing and testing corresponding products in accordance with the consumer needs, regulatory requirements, and market environment of Norway and other European countries.

At present, Chinese car companies go overseas to Norway in the form of vehicle exports. Under the influence of the pandemic, there will be a certain degree of delays and challenges in the transportation link. How to adapt to local laws and regulations, policies, user usage habits and local usage environment are some of the problems that car companies will face when going overseas. To enter the local market, the most important thing is to understand the needs of users, integrate with local consumers and culture, and then reach a consensus.

Q, the product pricing of Lantu Automobile is above 300,000, this kind of high-end play is very different from BYD and Aian starting from the low end and then challenging the high end. What kind of market and product reasons does Lantu make this decision?

A: At present, China’s manufacturing and consumption are upgrading, moving towards a higher direction, and the same is true for the automotive industry. Chinese cars cannot always compete at a low level, and high-end brand power can support sustainable development. At the same time, with consumption upgrading, consumers’ demand for high-end cars is strong, and China has better independent brands to meet consumers’ needs in this regard, rather than being occupied by BBA. At present, consumers also prefer to buy smart electric vehicles rather than fuel vehicles. At this time, domestic car brands are naturally needed to meet consumers’ needs.

It must be difficult to be a high-end brand at the beginning, but although things are difficult, someone has to do it. Lantu is a high-end electric brand under Dongfeng, carrying the important tasks of the group’s brand upward and the country’s independent mastery of core technologies. High-end is not high-end in price, but should be high-end in all aspects of products, services and experiences. At the same time, high-end brands can also adapt to the needs of the overall economy and user consumption upgrades after they are made.

Q. Intelligence is a major selling point of new energy vehicles. What stage has Lantu Automobile reached in the development of intelligent technology? Are there any plans to acquire mobile phone companies or cooperate with other Internet companies?

A: LANTU has been doing electrification and intelligence since the beginning, and has done a lot of work in intelligent driving, intelligent cockpit, etc. Last month, LANTU released its ESSA + SOA intelligent electric bionic, which solves the problems faced by new energy vehicles in both electrification and intelligence to the greatest extent. By decoupling the software from the hardware, the car becomes a self-defining product like a mobile phone, and LANTU can open up a lot of content to developers and users. This is a revolutionary change in the electronic and electrical architecture of the whole vehicle.

At present, Landmap has no plans to cooperate with mobile phone companies.

Q. How many people are there in the current Lantu automotive team? What is the proportion of R & D personnel in it? How much is the annual investment in R & D?

A: Landmap Automotive currently has more than 4,000 personnel. In the field of R & D, Landmap has assembled a R & D team with electrification and intelligent engineers as the core. Landmap R & D personnel account for 38% of the total number of technology companies, and the proportion of R & D teams is the largest in new vehicle companies. The number of personnel in the core R & D field increased by 73% compared to October 2021. The average age of the team is 32.6 years old, and the proportion of graduate students and above is 38%.

In addition to full-stack self-research, Dongfeng Group has also provided a lot of technical support to Landmap in terms of Sandian, intelligent networking, etc. Landmap will turn these advantages into the source of its own development.

Q. Previously, Lantu Automobile also talked about that it should not become Wei Xiaoli, nor will it become Wei Xiaoli. Lantu’s positioning is a national high-end new energy brand, and its mission is to compete head-on when BBA is fully electrified. BBA has also begun its electric transformation, and BBA has the genes of traditional luxury brands. As a brand new brand, what is the biggest advantage of Lantu Automobile in competing with BBA?

A: In recent years, in terms of the development of China and the international automobile market, whether it is supply chain, technology or product strength, Chinese automobiles have been completely inferior to international traditional automobile powers, especially China’s leading technological advantages in the "New Four Modernizations" and "Three Electrics", so that China’s automobile product level, R & D capabilities and production quality have the strength to compete with foreign high-end brands on the same stage.

In terms of technology, the electronic and electrical architecture of Lantu vehicles is completely based on pure electric drive, and it is a real electric vehicle rather than an oil-to-electricity product. In fact, many products, including BBA, are still based on the development concept of oil-to-electricity; secondly, from joint ventures to autonomous Chinese cars, whether in the development of vehicle performance or in the control of vehicle quality, including in the supply chain, we have the ability to create products that are not inferior to BBA or even superior to them. More importantly, in high-end smart electric vehicles, China is far ahead, and many ecological partners in Europe also admit that the intelligence of Chinese electric vehicles is at least 5-10 years ahead of them.

Frankly speaking, the current Chinese car brand power may not be as good as that of foreign countries, but with the passage of time, China’s brand power may soon surpass them at some point. In a few years, the advantage of Chinese brands may become more obvious, and even part of the BBA market will be competed for and transformed into China’s own high-end new energy vehicle brand market.

Q. Many companies are talking about user-based enterprises and user co-creation. What is Landmap’s understanding of user-based enterprises?

A: The so-called user-based enterprises, it is crucial to understand the user’s pain points. Many times, the user pain points that enterprises understand are not the same as the user’s own pain points. The key is to understand from the user’s perspective. Returning to the source depends on how to continuously provide users with reliable products and services through technological innovation.

Landmap’s understanding of user-based enterprises is not a NIO-style service type, nor is it only focused on the single dimension of cockpit or intelligent driving. Landmap has vehicle technology, Internet technology, and an ecological development platform based on the future. It integrates self-developed technical capabilities such as platforms and architectures to build connections with users, focusing on users’ needs in vehicle driving control, intelligence, and safety, and realizes comprehensive technology.

Q. What do you think of the new energy vehicle market in the past two years, the rise of Tesla and new Chinese automakers?

A: New forces have a lot of innovative thinking worth learning. Together, they can expand the market, which is good for all high-end electric brands. Electric vehicles have the ability to compete with traditional fuel vehicles. Only with competition can they grow. Only with excellent competitors can they stimulate their maximum potential and continuously move towards a better direction.

But at the same time, the competition in the future will also be very cruel. Not only are traditional car companies making new energy vehicles, but many new players are also entering the industry. If you look at the mobile phone industry in the past 10 or 20 years, the new car industry will also leave a batch to be eliminated. Lantu is also walking on thin ice every day. We hope that we can survive and cannot stop or slow down, so we must participate in the cruel competition as competitors in this process.

LANTU builds cars for users, not for capital. Sales are important, but LANTU pays more attention to the user experience. LANTU and Wei Xiaoli are the brothers of the new Chinese car-making forces. The competitor of the new force is Tesla, and the competitor of LANTU is the brand of high-end foreign group companies. Let’s transform together to create a healthy development environment for China’s high-end electric brands.

Q. Now the new forces, including Wei Xiaoli, are basically in the midst of losses. The investment in the early stage of the enterprise is naturally important, but when the sales volume is still climbing, the continuous loss will inevitably bring financial pressure. Will it have an impact on the future development of the enterprise? What are the plans of Landmap in terms of profitability?

A: From a business perspective, we definitely hope to achieve profitability as soon as possible. At present, Landmap is constantly increasing sales while also controlling costs. For new energy, you still need to be patient. The auto industry is a long-term thing, and building a new brand is also a long-term thing. If you just take a small time stage of the company to judge and compare, and then make a conclusion, the result will definitely be unfair. In fact, it took a long time for Tesla to make a profit. I believe that all excellent companies will eventually make a profit.

Q. What are the greatest achievements of Landmap in 2022? What are the plans for 2023?

A: In 2022, Lantu completed a series of major actions, completed the product layout of three major categories in three years, went to Europe, completed the A round of financing, released the world’s first ESSA native intelligent electric architecture and centralized SOA electronic and electrical architecture, and was selected for the State-owned Assets Supervision and Administration Commission of the State Council "Double Hundred Enterprises" list. It can be said that as a brand established for only two years, Lantu continued to maintain rapid development in 2022. But there are also some regrets, such as the impact of the epidemic on the automotive supply chain, and the impact on the factory production end.

In 2023, Lantu will continue to maintain rapid development. At the brand level, Lantu will continue to adhere to the brand positioning of high-end new energy vehicles, face the competition of foreign luxury brands, and promote the improvement of national independent car brands; in terms of products, the electric car Lantu Chasing Light will be released soon, and it will be delivered to users in 2023. Lantu will have three sub-products to serve users. Lantu will also continue to adhere to the strategic layout of one new car a year, and lay out more market segments in the fields of SUVs, MPVs, and cars to meet differentiated user requests. In terms of international market development, the first batch of Lantu FREE to go to Norway has arrived in Norway. After the Norwegian market, Lantu Dreamer will also be officially launched into the European market in 2023. In the future, Landmap cars will also enter four countries: Sweden, the Netherlands, Denmark, and Israel.

Is the Trumpchi e8 worth buying？

As an MPV model, the value of Trumpchi E8 is mainly reflected in the following aspects:

First of all, from the appearance design point of view, Trumpchi E8 adopts a family-style design style, the overall shape is atmospheric and fashionable, in line with the aesthetic needs of most consumers. Although your mileage may vary, the appearance design of Trumpchi E8 can undoubtedly attract some consumers.

Secondly, the space performance of the Trumpchi E8 has reached the same level of leadership. Its body size is 4920mm, 1900mm, 1760mm, and the wheelbase is 2930mm, which gives it a great advantage in terms of riding space and storage space. For consumers who intend to buy MPV, this is a very attractive point.

Furthermore, the configuration of the Trumpchi E8 is also quite rich. In addition to the basic comfort configuration, it also provides some practical technology configurations, such as navigation, reversing images, etc., to further enhance the driving experience.

Finally, as a well-known brand in China, GAC Trumpchi’s brand power and reputation have a certain influence in the MPV field. Therefore, from a brand perspective, Trumpchi E8 is also a worthy choice.

To sum up, the Trumpchi E8 has certain competitiveness in terms of appearance, space, configuration and brand, and is worth considering by consumers. Of course, whether to choose the Trumpchi E8 depends on personal needs and budget.

COROLLA HYBRID Corolla double engine shock listing

　　 On October 28th, the "COROLLA HYBRID Listing Conference" was grandly held in Shanghai, the fashion capital. The listing has a total of 4 model configurations of Pioneer Edition, Elite Edition, Deluxe Edition and Flagship Edition, with a price range of 13.98-17 5,800 yuan. At the press conference, Gao Yuanyuan, the image spokesperson of COROLLA HYBRID Shuangqing, senior leaders of "National Muse", automobiles, and more than 300 media reporters across the country witnessed this historical moment, "The future is enjoyed first", and COROLLA HYBRID Corolla Shuangqing has since turned a new page in the history of Chinese models.

　　 The product price of COROLLA HYBRID Corolla Dual Engine has pulled the price threshold of joint venture brand hybrid models to a new low, reaching a price range, and then challenging the new market that has not been explored by Japanese cars. With advanced Toyota hybrid technology, personalized and advanced exterior interior design, and high, low fuel consumption and low emission performance advantages, coupled with affordable product prices, COROLLA HYBRID Corolla Dual Engine demonstrates strong market competitiveness and will open up a new pattern of hybrid models in China.

　　 COROLLA HYBRID Corolla Dual Engine has a total of 7 body color options, namely: Super White, Silver Metallic, Universal Blue Metallic, Biotite, Platinum Bronze Metallic, Blue Metallic and Red Mica Metallic, among which Universal Blue Metallic is the exclusive color of COROLLA HYBRID Corolla Dual Engine.

　　 Future First Enjoy, a high-quality vehicle designed for China　

　　 COROLLA HYBRID Corolla Dual Engine originated from the hope to develop a gasoline-electric hybrid model accepted by the Chinese market, and the introduction of more dual-engine models is also one of the important directions of FAW Toyota’s new product planning. Toyota’s sales of gasoline-electric hybrid dual-engine vehicles worldwide have exceeded 8 million. At the same time, Toyota in China is committed to the localization of hybrid technology, hoping to develop a model with high quality and advanced, and the price is close to the people. The core components of the COROLLA HYBRID Corolla dual-engine hybrid powertrain are developed and produced in China, and the design strives to strengthen the "advanced and advanced hybrid image" and "sense of operation", reflecting its dominance in hybrid models. At the same time, it has been more recognized by Chinese consumers with the "supreme feeling of high quality and exceeding the same level of vehicles". With the unique charm and quality of "one level" and the advanced sense brought by hybrid technology, it has led the new trend of automotive life.

　　 As a new model with the responsibility of opening the era of "national hybrid", COROLLA HYBRID Corolla Dual Engine takes "Future First Enjoy" as the core of the brand, targeting urban white-collar people who have opinions and expect to become opinion leaders, are more sensitive to fashion and value advancement and quality, and bring them a more passionate and enjoyable multi-level driving experience. The unprecedented automotive values created by COROLLA HYBRID Corolla Dual Engine are just in line with their pursuit of advanced and higher quality automotive life.

　　 They are mutually reinforcing solutions that come from technology.

　　 The next generation of advanced technology BUT A-class car price: COROLLA HYBRID Corolla Dual Engine adopts the latest Toyota gasoline-electric hybrid dual engine power technology suitable for China’s use environment. It can make gasoline and electric motors work together, make full use of the advantages of each power source, and efficiently control the output distribution, so as to achieve the coexistence of high acceleration performance and quietness, low fuel consumption, and low emissions. In addition to the ordinary driving mode, COROLLA HYBRID Corolla Dual Engine also has three driving modes: electric mode (EV), energy-saving mode () and power mode (POWER) to bring different driving experiences. At the same time, it enters the A-class car price belt with a sense of "high-level" quality, making it accessible to ordinary consumers.

　　 Highly personalized BUT Market mainstream design: COROLLA HYBRID Corolla dual engine has a personalized and attractive appearance and interior showing a sense of high-end market mainstream. The front face adopts slender LED headlights and "lightning eye" LED profile lights, combined with chrome-plated decorative strips with both bright and matte textures, presenting a sense of high-end; the three-dimensional combination of the tail with the blackened taillight cover achieves the perfect balance of sports and elegance.

　　 In terms of interior, the instrument panel and exclusive center console unique to hybrid models are used, and sutures are added. The center console and door decoration are designed with black wood grain, showing a sense of high-end and advanced. The 2700mm brings a 960mm large rear space that surpasses the same level, and with a flat floor, the rear occupants have more leg space and a better riding experience.

　　 High power BUT Low fuel consumption, low emissions: Efficient hybrid technology ensures excellent power performance, while taking into account low fuel consumption and low emissions. The COROLLA HYBRID Corolla dual-engine 1.8L Atkinson cycle engine is paired with the E-electronic stepless transmission system, which works in coordination with the electric motor to bring surging power. At the most common speed of 20-50 km/h in daily life, especially on urban roads, the acceleration reaches 3.1 seconds, while the fuel consumption of 100 kilometers is only 4.2 liters. In addition, the efficient engine itself has minimized exhaust emissions, further reducing environmental pollution when driving alone on the electric motor.

　　 In particular, it is worth noting that the hybrid power of COROLLA HYBRID Corolla Dual Engine is a high-power nickel-metal hydride battery with the same service life as the whole vehicle. It has the characteristics of high power density and does not require external charging, regular replacement and special maintenance. It is also equipped with a safety protection device that can automatically cut off the power supply in the event of external impact to ensure safety.

　　 In addition to the unique electric motor driving of hybrid models, through the appropriate use of sound-absorbing and sound-insulating materials, the engine noise and road noise entering the room are reduced, resulting in the highest level of tranquility in the car.

　　 In addition, Toyota’s unique body can effectively absorb collision energy and protect the cockpit space. At the same time, the whole system comes standard with 6 SRS air bags including curtain SRS air bags, as well as the steering assist body stability control system + (S-VSC + HAC), which realizes multi-faceted protection and brings more peace of mind to drivers and passengers.

　　 The COROLLA HYBRID high-end Corolla dual-engine model is equipped with advanced equipment such as air conditioning with nano-water ion air purification and humidification system, G-BOOK smart co-pilot (mobile version), automatic anti-glare rearview mirror in the car, and card key (smart key). Raindrop-sensitive fully automatic wipers work by automatically sensing the rain. AVN and DISPLAY O can display the working status of the hybrid system, and by confirming the working status, more efficient driving can be achieved.

　　 Optimize Huimin, add value for quality

　　 Choosing COROLLA HYBRID is to choose a "pioneer" lifestyle. In order to allow consumers to enjoy the full range of exclusive services brought by the dual-engine life, FAW Toyota has launched many marketing measures.

　　 First of all, COROLLA HYBRID Corolla Shuangqing was established. This is a membership-based value-added service platform that serves as a bridge for smooth communication between manufacturers and consumers. One of the blockbuster activities of COROLLA HYBRID Corolla Shuangqing is the COROLLA HYBRID Space Journey. Corolla Shuangqing, as the only automotive partner of XCOR spaceflight program in China, will lead everyone to realize the dream of space flight. In addition, leaders in various fields such as film and television entertainment, sports, Internet, news media, and automobiles were invited to represent the pioneers of COROLLA HYBRID to convey the most intuitive car experience of COROLLA HYBRID Corolla Shuangqing to consumers, and use their real experience to serve as a model for consumers. At the same time, combined with social hot topics, launched the popular network drama "Midnight Taxi" and so on.

　　 As a sincere feedback to consumers, from now until the end of 2015, all members who join Shuangqing Hui and buy COROLLA HYBRID Corolla Shuangqing can enjoy a 5-year 140,000-kilometer factory basic warranty; the first 1,000 car buyers will get 2588 yuan Apple Watch and other gifts, and automatically upgrade to Shuangqing Hui VIP members to get exclusive gifts worth 1,500 yuan; for consumers with vehicle replacement needs, provide unlimited brand replacement to enjoy 2,000 yuan subsidy, Corolla series replacement to enjoy a preferential policy of 4,000 yuan subsidy; more daily "Shuangqing Easy Loan" starting from 27 yuan, down payment as low as 20%, choose 3-year products to enjoy 50,000 kilometers of free maintenance "Peace of mind loan", and a maximum of 2 years for financial retention customers A variety of financial and insurance products such as "green insured loan" with 0 interest are available.

　　 In order to allay consumer concerns, hybrid batteries can enjoy 8 years 200,000 kilometers of worry-free protection.

　　 In addition, FAW Toyota also makes full use of the e-commerce platform, continuously integrates Internet resources, and collaborates with Tmall, Vipshop, and Yiche to launch an online car booking activity of 9.9 yuan. Through various forms of online marketing, it continues to expand the online and offline combination model, promoting consumers to understand COROLLA HYBRID Corolla Dual Engine through multiple channels, and creating car purchase opportunities.

　　 At this conference, the stage with the vast universe as the background brought people an immersive sense of the future and technology. In the deep universe, the world blue on the COROLLA HYBRID Corolla Dual Engine has a more technological sense. And the appearance of the Dual Engine spokesperson Muse Gao Yuanyuan made this conference full of mystery of the "next era" and a sense of reality within reach.

　　 Today, with the official launch of the COROLLA HYBRID Corolla Dual Engine, FAW Toyota’s product line will be more complete, and the COROLLA HYBRID Corolla Dual Engine will allow more consumers to experience the difference between the dual engine power and traditional gasoline vehicles. It is foreseeable that the COROLLA HYBRID Corolla Dual Engine powered by Toyota Dual Engine will definitely become a pioneer in the field of new energy and energy-saving vehicles, realizing the future dream now.

Tricycles grab business, more than 100 taxis in Zhouzhi County, Shaanxi Province are suspended (Photos)

Taxi service was suspended, and tricycle business was booming.

Master Li just bought a new car this year, and the dismal business has frustrated him.

　　According to this newspaper, yesterday, more than 100 taxis in Zhouzhi County gathered in Yunta Square, the county seat, and collectively stopped operating. Owners asked relevant departments to crack down on the "black three wheels". Yesterday afternoon, the Zhouzhi County government urgently convened the county traffic bureau, traffic police brigade, taxi management office, taxi company and owner representatives to hold a meeting and decided that the traffic police brigade would start to rectify the "black three wheels" today. The reporter learned that as of 8:40 last night, the suspended taxis were still gathered in Yunta Square.

　　More than 100 taxis were suspended

　　At 11am yesterday, taxis could only be seen sporadically on the streets of Zhouzhi county seat. "It’s so strange, why are there so few taxis on the streets today?" said Ms Wang, who runs a restaurant on Taibai North Road in the county seat. At the same time, more than 100 taxis that were supposed to operate were collectively "stalled" at Yunta Square in the center of the county seat.

　　"Due to the chaos of the taxi market, taxi operators cannot operate normally, their operating income is very low, and they cannot guarantee the minimum living requirements. We strongly urge all taxi operators, contractors, and drivers to collectively stop operating at Yunta Square at 8:00 tomorrow morning. I hope all colleagues will actively cooperate and safeguard their legitimate rights and interests."

　　There are currently 217 taxis in operation in Zhouzhi County. A taxi operator said that at least more than 100 taxis have been suspended, and many taxis are parked at home and do not go out.

　　Tricycle grabbing business becomes a fuse for outage

　　Taxi operators put forward five demands in the proposal, the first of which is to resolutely crack down on the "black tricycle". Some owners say that there are at least 500 tricycles operating illegally in the county seat, more than double the number of taxis. Due to the low operating costs, these tricycles can at least get a 30,000 of diversified profits from the operating market in Zhouzhi County. A taxi owner said that because of the profits, people from the surrounding martial arts and Xingping also drove tricycles to Zhouzhi County to operate.

　　Taxi operators say their profits are pitifully small compared to the illegally operated tricycles. Li Lianshe, the owner of the taxi, has calculated for the reporter that the taxi operation now earns up to 150 yuan a day, excluding the fuel fee of more than 80 yuan and the fixed fee of more than 30 yuan paid to the management department, as well as the driver’s salary of about 30 yuan, leaving the owner with little profit left. Taxi using natural gas is even more uneconomical. Since there is no gas station in Zhouzhi County, the taxi has to go to Yangling to fill up, so it takes at least two hours to fill up.

　　The reporter learned in the interview that the collective outage of taxis is also related to the problems existing in the management of taxi companies.

　　This is the third outage this year

　　Yesterday at about 1 noon, the reporter saw in Zhouzhi County Yunta Square that the number of taxis joining the outage was still increasing. In order to quell the conflict as soon as possible and allow the taxi to resume operation, Zhouzhi County Taxi Management Office recruited the heads of the four taxi companies to which the suspended taxis belonged, and negotiated face-to-face with the owners on the management problems of each company. The Zhouzhi County Transportation Bureau also dispatched a number of staff to persuade the suspended taxi operators and drivers.

　　A driver told reporters that this is the third time this year that taxis have resumed operations under the coordination of the Zhouzhi County Party Committee and the county government. "After the government coordinated, the traffic control department also investigated and dealt with it, but such investigations lacked long-term effectiveness. After the limelight, the illegal operation of tricycles resurfaced."

　　Traffic police say there is no law enforcement basis for banning tricycles

　　At about 2 pm yesterday, the reporter saw on the central street of Zhouzhi County that although most taxis were out of service, tricycles pulled passengers one by one through the street. The reporter contacted the captain of the Zhouzhi County Traffic Police Brigade by phone about the strong complaints from taxi operators about the problem of motorized tricycles. Liu Jianbin told reporters that there are more than 60 motorized tricycles operating in Zhouzhi County, and this number is far from the more than 500 reported by taxi operators. He said that many of these operating tricycles are battery cars, and some are mopeds, and the relevant laws are not clearly stipulated, resulting in the lack of legal basis for the traffic police department in the law enforcement process. In addition, most of these tricycles are laid-off and unemployed disadvantaged groups, which also increases the difficulty of their law enforcement. When the reporter left at the end of the interview, the deputy county head in charge of transportation of Zhouzhi County Government urgently convened the county transportation bureau, the traffic police brigade, the taxi management office, the taxi company and the owner’s representatives to hold a coordination meeting, and decided that from today, the traffic police brigade will start to rectify the "black three wheels".

　　Text/Wang Haipeng, Intern, Liu Xiaofan, Photo/Reporter, Zhai Xiaoxue

Editor in charge: Wang Yuxi

The Ministry of Transport has revised the regulations on taxi operation： driving a car online requires participating in the qualification examination

　　People’s Daily Online, Beijing, September 9, according to the central government portal news, recently, the Ministry of Transport announced the newly revised "Regulations on the Management of Taxi Driver Qualifications" (Ministry of Transport Order No. 63 of 2016) and "Regulations on the Management of Tour Taxi Business Services" (Ministry of Transport Order No. 64 of 2016).

　　The "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (Guoban Fa [2016] No. 58), as the top-level design for deepening the reform of the taxi industry, clarifies the positioning of the taxi industry, and puts forward the overall reform ideas of "dislocation of new and old business formats, integrated development, and construction of a diversified and differentiated travel service system". It also requires strengthening the legal system to realize that the management, operation services and market supervision of the taxi industry have laws to follow and rules to follow. Following the top-level design of the "Guiding Opinions" and implementing the relevant requirements of the State Council on "streamlining administration and delegating powers, combining decentralization and management, and optimizing services", the two ministerial orders have made adaptable revisions in the aspects of industry development positioning, division and enterprise interests distribution, driver examination, registration, and further education.

　　It is understood that the amendments to the two ministerial orders were solicited from local transportation authorities in early July this year. As an important supporting regulation for deepening the reform of the taxi industry, it will provide legal protection for promoting the transformation and upgrading of cruise cars, standardizing the operation of online car-hailing, and promoting the integrated development of new and old business models.

　　Attachment: Interpretation of the "Regulations on the Administration of Taxi Driver Qualifications" and the "Regulations on the Administration of Cruise Taxi Business Services"

　　What amendments have been made to the "Regulations on the Administration of Cruise Taxi Business Services"?

　　According to the "Guiding Opinions of the General Office of the State Council on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (Guoban Fa [2016] No. 58) and the "Interim Measures for the Administration of Online Booking Taxi Business Services" (Ministry of Transport, Ministry of Industry and Information Technology, Ministry of Public Security, Ministry of Commerce, Administration for Industry and Commerce, State Administration of Quality Supervision, Inspection and Quarantine, State Internet Information Office Order No. 60 of 2016), the revised "Regulations on the Management of Tour Taxi Business Services" adjusted the scope of application and made a series of provisions on the positioning of the taxi industry, the distribution of interests between operators and drivers, etc. It is clear that taxis are an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provide personalized transportation services for the public. The development of cruise taxis should be in line with the economic and social development of cities, and coordinated with the development of passenger transportation services such as public transportation. By clarifying the development orientation, efforts should be made to build a diversified and differentiated urban comprehensive transportation service system to better meet the travel needs of the people. In response to the problem of taxi "share money", cruise taxi operators are required to adjust the contract fee standards or quota tasks in a timely manner according to factors such as operating costs and freight changes, etc., to better build a business model of shared operational risks and reasonable distribution of benefits for enterprises and drivers, and accelerate the transformation and upgrading of traditional industries.

　　II. What amendments have been made to the Regulations on the Administration of Taxi Driver Qualifications?

　　The revised "Regulations on the Management of Taxi Driver’s Qualifications" clarify the scope of application, and the qualifications of taxi drivers include the qualifications of cruise taxi drivers and the qualifications of online booking taxi drivers, etc., and combined with the characteristics of the new business model of online car-hailing, the driver conditions, examination content, certificate types, registration management, further education and legal responsibility have been adjusted accordingly.

　　III. Why should online car-hailing drivers be managed, and what aspects of the revision take into account the characteristics of online car-hailing?

　　Regardless of whether it is online car-hailing or cruise car, it provides universal passenger transportation services for the public, and the driver is subject to access management according to law. This is the bottom line requirement of the industry management department to ensure transportation safety and service quality. The "Regulations on the Management of Taxi Driver Qualifications" are revised to fully consider the characteristics of online car-hailing, and actively support the development of new business models through "tailor-made" system design and management innovation. For example: Compared with cruise car drivers, the content of the online car-hailing driver’s test is simplified to the greatest extent, and its registration and cancellation are stipulated, which can be completed by the platform company reporting to the taxi administrative department where the issuing authority is located.

　　IV. Are the application requirements for cruise car and online ride-hailing drivers the same?

　　According to the revised "Regulations on the Administration of Taxi Drivers’ Qualifications", those who apply to participate in the taxi driver qualification examination shall meet the following conditions: obtain a motor vehicle driver’s license of the corresponding approved driving type and have more than 3 years of driving experience; no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking alcohol, and no record of 12 points in the last 3 consecutive scoring periods; no violent criminal record; other conditions stipulated by the urban people’s government. As a taxi driver,Whether it is a cruise or an online booking service, there is no difference in the application conditionsCreate positive conditions for fair competition between new and old business models.

　　How to provide relevant proof materials such as no violent criminal record in the qualification examination conditions? Will it bring inconvenience to the parties?

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that those who apply to participate in the taxi driver qualification examination shall provide proof or commitment materials that meet the relevant provisions: (1) Motor vehicle driver’s license and photocopy; (2) No traffic crime, dangerous driving criminal record, no drug use record, no driving record after drinking, and no record of 12 points in the last 3 consecutive scoring periods; (3) No violent criminal record materials; (4) Identity certificate and photocopy; (5) Other certification materials stipulated by the city people’s government. At present, our Ministry is actively coordinating with the public security department to verify the commitment materials provided by the parties through information technology, so as to provide maximum convenience for the applicant parties.

　　What are the differences between the content of the qualification examination for cruise and online taxi drivers?

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" makes it clear that: Taxi driver qualification examinations include national public subjects and regional subject examinations. The national public subject examination is a knowledge test with universal normative requirements for national taxi laws and regulations, professional ethics, service norms, and safe operation. The regional subject examination for the qualification of cruise taxi drivers is a knowledge test with regional service characteristics such as local taxi policies and regulations, human geography of business areas, and traffic routes. The regional subject examination for the qualification of taxi drivers by online booking is a knowledge test with regional norm requirements such as local taxi policies and regulations. The administrative department of taxis of local people’s governments at or above the district level may determine other examination contents on its own according to the regional service characteristics.

　　What are the differences between the registration management of professional qualifications for cruise car and online ride-hailing drivers?

　　The revised "Regulations on the Administration of Taxi Drivers’ Qualifications" basically retains the relevant requirements of the original registration regulations for cruise car drivers, and at the same time takes into account the characteristics of the new business model of online car-hailing, and stipulates that the registration and cancellation of online car-hailing drivers can be completed by reporting to the taxi administrative department where the licensing authority is located through the online car-hailing platform company.

　　What optimization adjustments have been made in the further education of drivers?

　　The revised "Regulations on the Administration of Taxi Driver Qualifications" on driver further education only put forward the result requirements of further education, and no longer make specific provisions on the method and process of further education, and make it clear that driver further education shall be organized and implemented by taxi operators, further implement the main responsibility of operators, and pay attention to the effectiveness of further education. At the same time, those who have not applied for registration for more than 3 years after obtaining the qualification certificate shall complete no less than 27 hours of further education before registration to better ensure service skills and professional quality.

Sui Hongbo met with Wang Jianlin, Chairperson of Dalian Wanda Group, and attended the signing ceremony together

On August 16, Sui Hongbo, Secretary of the Municipal Party Committee, met with Wang Jianlin, Chairperson of Dalian Wanda Group, at Lindu Hotel, and the two sides conducted in-depth exchanges on cooperation in cultural tourism and other fields.

On behalf of the municipal party committee and municipal government, Sui Hongbo welcomed Wang Jianlin and his party and briefly introduced the economic and social development of Yichun. He said that Yichun is a national key state-owned forest area and a national key ecological function area. It has excellent ecological resources and rich red culture, and is known as "the forest capital of the motherland" and "the hometown of red pine". In recent years, Yichun City has kept in mind the political exhortation of the Supreme Leader’s General Secretary to "let the old forest area rejuvenate", focusing on answering the new "three questions about forest areas", strengthening ecological protection and restoration, continuously deepening the reform of key state-owned forest areas, resolutely shouldering the important task of maintaining national ecological security, and firmly taking the road of ecological priority and green development. At present, we are deeply studying and implementing the ecological civilization thought of the supreme leader and the spirit of the 20th National Congress of the Communist Party of China, in accordance with the provincial party committee’s deployment of building "six Longjiang" and promoting "eight rejuvenation", adhering to the development orientation of "ecological city, strong tourism city", accelerating the construction of "1234" modern ecological industry system, promoting the harmonious coexistence of man and nature, and solidly promoting the Chinese path to modernization Yichun practice. Wanda Group is a large-scale enterprise group mainly in the modern service industry. It has strong strength, outstanding performance and strong brand influence. It hopes to give full play to the comprehensive advantages of planning, operation and platform, and plan in-depth cooperation with Yichun in the fields of cultural and tourism industry, so as to promote the realization of high-level mutual benefit and win-win results. The municipal party committee and municipal government will make every effort to ensure service, give full play to the role of Yichun Sengong Group as the main body of cooperation, strengthen communication and docking between the two sides, and work together to promote the high-quality economic and social development of Y

Wang Jianlin expressed his gratitude to the Yichun Municipal Party Committee and Municipal Government for their attention and support to enterprises. He said, I visited Yichun 40 years ago, and the development and changes in Yichun again were amazing and greatly inspired. Yichun is rich in resources, has distinct seasons, and has huge development space and potential. Wanda Group will give full play to the successful experience in the development of the cultural and tourism industry accumulated over the years of practice. Relying on Yichun’s valuable resources and the upcoming high-speed rail era, it will actively plan for cooperation between the two parties, strengthen planning and design on the "ice and snow", and do a good job of innovative articles to contribute to the high-quality transformation and development and modernization of Yichun.

After the meeting, the two sides jointly witnessed the signing ceremony of the strategic cooperation between Yichun Municipal People’s Government, Yichun Forest Industry Group and Dalian Wanda Group.

City leaders Guo Guangfu, Li Lixin, Xiao Shuang, Yichun Sengong group company party secretary and chairperson Li Zhongpei, deputy party secretary and general manager Yang Gongwei; Wanda Group senior vice president Gao Yimin and other participants in the relevant activities.

New design language The new Tiggo 8 will be launched in the fourth quarter.

　　A few days ago, we learned from relevant channels that the new Chery Tiggo 8 (internal code T1D) will be launched in the fourth quarter of this year. According to the previous spy photos, the new car has been completely replaced with a new design language, and the whole car is more restrained than the current model. In terms of power, the new car will be equipped with a 1.6T turbocharged in-cylinder direct injection engine code-named F4J16, and its transmission is matched with a 7-speed dual-clutch gearbox.

　　Cash tiggo 8

　　Tiggo 7

　　"New Tiggo 8 spy photos"

　　According to the previous spy photos, although there are strict camouflage stickers attached to the head/tail of the new car, we found some clues through the details. For example, the new car adopts a design style similar to the new Tiggo 7, and its integrated front grille with big mouth replaces the upper and lower split front grille design of the current model. With the long and narrow headlights on both sides and the similar three-stage air intake below, the car looks younger and more fashionable.

　　As for the tail, the new car still uses temporary light sets, which has a certain gap with the official production car, so the reference value is not great. In terms of interior, the new car follows the current design style as a whole, and the three-spoke multi-function steering wheel and the suspended large-size central control LCD screen make the car look more fashionable and young.

　　In terms of power, according to the information taken by the vehicle, the new car will be equipped with a 1.6T turbocharged in-cylinder direct injection engine code-named F4J16, and its transmission is matched with a 7-speed dual-clutch gearbox. For more information about the new car, we will continue to pay attention.

Ma Huateng criticized by name： ten thousand words to interpret how Tencent lost the key battle of party games

Author |Pang ruijin

Edit |Hu zhanjia

In the recent game circle, the most eye-catching is undoubtedly the party game war between Tencent’s Dream Star and Netease’s Egg Party. Previously, Zero-state LT (ID: Lingtai _ LT) made a detailed interpretation of this in the article "Ren Yuxin’s" Opening Ding Lei ":The Star of the Dream of the Yuan Dynasty must not be guarded by the Iron Throne | Interpretation of Ten Thousand Words".

Now that three months have passed, what is the situation between the two sides?

Players who have paid attention to these two games clearly know that the indicators of Yuan Meng Xing are obviously behind those of Egg Party at present. Let’s see what happened in these three months.

The annual meeting named "Yuan Meng Xing"

Ma Huateng explained the reason for "going all out"

On January 29th, at the annual meeting of Tencent in 2023, Ma Huateng, Chairman and CEO of Tencent, spent 35 minutes reviewing in detail the development of Tencent’s businesses in the past year and made plans for the future.

Among them, when talking about the game business, Ma Huateng focused on "Dream Star":

"Games are our trump card business. At present, it is known as the world’s largest game company, and it seems to be lying on the credit book of success.

However, in the past year, we have been greatly challenged. The new generation of game companies have emerged one after another. From the gameplay to the content category, we are at a loss for a while, and friends keep producing new products. We feel as if we have made no achievements-we have also launched new products, but they are not as good as expected.

In the last two months, the leisure family party game "Yuan Meng Xing" has just entered the battlefield.

Although it is late, it is not only a game for us, but also has a social component. This is our base camp position in itself, and we must go all out and ask all businesses to combine and explore common development. "

Ma Huateng delivered a speech at the Tencent Annual Meeting in 2023.

Ma Huateng’s statement shows that Dream Star bears the ambition of Tencent, the company’s next rival in the game field, the glory of the king or Peace Elite.

From this, we can also know that the main reason why Dream Star was promoted to Tencent Group’s strategy is that the product and traffic combination model of Tencent’s core battlefield "game+social relationship chain" is being challenged-UGC social game "Egg Party" wearing an entertainment coat is rapidly becoming popular in the social field of acquaintances and strangers of teenagers, and it has achieved a monthly life of over 100 million in just one and a half years, and gained 500 million registered users, directly entering Tencent’s social base camp.

But at the same time, Ma Huateng also criticized that the game business can’t lie on the credit book. Compared with the new products of friends, tencent games’s business lacks bright products.

Ma Huateng’s dissatisfaction has its own reasons: according to the financial report data, tencent games got a rough start in 2023, especially local games: Q1 revenue was about 35.1 billion yuan, up 6% year-on-year; In Q2, it dropped to 31.8 billion yuan, down about 9.4% from the previous month. The domestic market revenue of Q3 games increased by 5% year-on-year to 32.7 billion yuan, but the growth rate was far behind that of the international market by 14%.

Judging from the PPT of Tencent’s annual meeting circulated on the Internet, Ma Huateng refers to the new products of friends, mainly referring to Netease’s "Going Against the Water" mobile game and "Egg Party", which set off the banner of new travel and even sent Netease to the fourth place in the market value of Internet companies, as well as the "Collapse: Star Dome Railway" launched by Mihayou, which can succeed "The Original God".

The PPT at Tencent’s annual meeting was transmitted online, in which competitors’ new products, such as Netease’s "Going Against the Water" mobile game and "Egg Party" and Mihayou’s "Collapse: Star Dome Railway", performed brilliantly.

In contrast, almost all the new products launched by Tencent in 2023 were eclipsed. The only bright spot was Yuan Meng Xing, which Tencent bet on the resources of the whole group, and it needed to compete directly with Netease’s Egg Party. This is a hard and protracted war, and even if Tencent goes all out, it may not be able to achieve its strategic goals.

Hundreds of people’s "Egg Party" suppressed thousands of people’s "Yuan Meng Xing"

Netease got revenge for the chicken-eating war.

Tencent’s emphasis on Dream Star is almost unprecedented.

On the research and development level, as a strategic product, Yuan Meng Xing was personally created by Z1 Studio led by Yao Xiaoguang, president of Tianmei Studio Group, the most powerful subsidiary of Tencent IEG.

Because Yao Xiaoguang is also the head of social platform business of Tencent PCG, and is in charge of QQ, Yuan Meng Xing was originally named as "ZPLAN", which is a one-dimensional universe project exploration focusing on games and social orientation. After a period of exploration of super QQ show, with the fire of Netease’s Egg Party, it evolved into the final form of Yuan Meng Xing as a competing product to meet players.

When ZPAN was first exposed, it was rumored that Tianmei had set up a team of more than 1,000 people, working in Shenzhen, Beijing and Shanghai, and Tianmei also had R&D team members from several other studios involved. According to an internal employee of Tencent IEG, the entire Tianmei studio group, except L1 and L2 (studios mainly responsible for the glory of the king and the glory of the king: The World), has helped to participate in the research and development of Yuan Meng Xing, "grabbing people everywhere, and the workstation can’t sit down".

On the marketing level, the first wave of marketing offensive has been fierce since the launch of Dream Star on December 15th. On December 2, 2023, Tencent not only announced the official launch time of the game, but also announced in a high-profile manner that it would invest 1.4 billion yuan in the first phase, without capping the long-term investment, more than 600 heads of KOL waving flags, and Tencent poured all the resources of the whole group to help, which made Yuan Meng Xing show the appearance of the opening king. As soon as it appeared, it overtook Egg Party in both the download list and the best-selling list.

Similarly, Netease attaches unprecedented importance to Egg Party. Ding Lei, CEO of Netease, said in early 2023 that Netease would continue to invest more R&D power and management resources in Egg Party, making it a product with 10 or even 20 years of vitality like Fantasy Westward Journey. To this end, Ding Lei broke the convention and stared at the game project personally, not only asking questions, but even being willing to participate.

However, according to the latest report, there are only about 100 people in the team behind "Egg Party", which can’t be compared with "Dream Star". However, under Netease’s strong defensive strategy, Yuan Meng Xing only beat Egg Party for 20 days in the best-selling list, and then entered a stalemate stage for about a week, and then Egg Party began to overtake Yuan Meng Xing, which led Ma Huateng to criticize the game business mercilessly at Tencent’s 2023 annual meeting and explained why he should go all out to do Yuan Meng Xing.

Below, we can re-examine the process of engagement between the two sides from the data and time nodes published in Egg Party and Dream Star:

It is understood that "Egg Party" became popular during the Spring Festival in 2023, with a maximum income of over 10 million per day and a maximum daily activity of over 30 million, and continued to top the iOS game list within one month. On September 7, 2023, Netease announced in a high-profile way that "Egg Party" had achieved an unprecedented "double-billion achievement"-that is, MAU (monthly active users) exceeded 100 million+the total number of maps totaled 100 million. On December 8, Netease announced that the cumulative number of registered users of Egg Party exceeded 500 million.

On December 15th, Tencent’s Dream Star was launched, and the two sides launched an offensive and defensive war of marketing purchase. For the results, the outside world can only analyze the gains and losses of both sides from the changes in various lists.

Originally, Yuan Meng Xing dominated the Egg Party in both the best-selling list and the download list, but on January 1st, the Egg Party achieved a short-term overtaking, and from January 11th, Yuan Meng Xing has been behind the Egg Party in the best-selling list (Ma Huateng’s speech at Tencent’s annual meeting was in this period), and it was not until March 15th that the new season started that it overtook the Egg Party.

Comparison of the Best-seller Rankings of Yuan Meng Xing and Egg Party

Comparison of Download Rankings between Yuan Meng Xing and Egg Party

On January 25th, 2024, the creative team of Yuan Meng Xing released a "Letter to All Players of Yuan Meng Xing" through Weibo, official WeChat official account and other channels, in which some data performances since the launch of the product were disclosed for the first time-in less than one month after the launch of Yuan Meng Xing on December 15th, 2023, the number of registered players exceeded 80 million.

Tencent officially announced that the number of registered users of Yuan Meng Xing exceeded 80 million in the first month of its launch.

Then, on February 2, 2024, the Egg Party sent a happy news called "Egg Victory Ceremony" to the players in the game, saying that "we won again", and announced that the daily play times of Egg Paradise exceeded 100 million, 400,000+content creations were added every day, an average of 3.8 paradise maps were born every second, and the game had 20 million+creative partners with love and like-mindedness.

Next, Netease officially announced that the DAU (daily active users) of Egg Party on New Year’s Eve exceeded 40 million, and after the first day of the New Year’s Day, Dream Star was overtaken by Egg Party in the download list, and the gap between the two sides was rapidly widened during the whole Spring Festival file-data points, as of February 15, Egg Party was in China App Store for nearly 30 days.

Netease announced on the first day of New Year’s Eve that "Egg Party" will live more than 40 million days.

However, Yuan Meng Xing has not yet released all the data during the Spring Festival, but what is certain is that both DAU and Liushui are far lower than Egg Party, so Tencent’s offensive campaign for the Spring Festival has not won, but has been completely surpassed by Netease. So, how does Netease arrange the "Egg Party" to keep rolling?

Originally, Egg Party announced that it would invest 500 million yuan to encourage the creation of UGC content, but Dream Star announced that it would spend 1.4 billion yuan to encourage the creators of UGC in the first stage before it went online, and the subsequent investment would not be capped. After entering 2024, "Egg Party" quickly followed up and announced the opening of the annual plan of "10 billion subsidies to give back eggs". The first step was to double the original incentive of 500 million yuan to 1 billion yuan, and even provide employment opportunities.

At the beginning of 2024, Netease announced the opening of the annual plan of "10 billion subsidies to give back eggs"

Netease’s strategy of spending a lot of money has achieved results. Egg Party not only continued the popularity of last year’s Spring Festival, but even promoted DAU from 30 million during last year’s Spring Festival to 40 million on New Year’s Eve this year. However, the performance of Dream of the Yuan Dynasty has gone from bad to worse, which can only be explained as the struggle between two tigers is bound to hurt …

It can be said that this war not only failed to repeat the history of the "chicken-eating war" between Netease and Tencent five years ago, but also allowed Netease to report the "revenge with one arrow" for the defeat in the chicken-eating market five years ago.

Spring Festival marketing war

Who is better?

Kwan, the producer of Egg Party, said in an interview with foreign media mobilegamer.biz recently that the success of Egg Party depends not on huge purchases, but on effective promotion and marketing with UGC as the core, and the promotion of Egg Party depends on players and communities. For example, in January, the Tik Tok account of "Egg Party" rose by 13.84 million yuan, of which 10.28 million yuan rose in a week through the Spring Festival theme activities, which overwhelmed Dong Yuhui, and now it generates billions of views every month.

From January 22 to January 28, 2024, Egg Party gained more than 10.28 million yuan in a week through the theme activities of the Spring Festival.

On the other hand, the recent defeat of Yuan Meng Xing made Tencent fail to win the "king" position of the party game track. Is it a strategic mistake of Tencent, or is its strategy too conservative? And we can see the whole leopard from the fierce confrontation between the two sides in the Spring Festival stalls.

Actually, Ma Huateng didn’t arrive at the Spring Festival when he spoke at Tencent’s annual meeting. However, due to the family-friendly nature of Yuan Meng Xing and the fact that Egg Party was popular during the Spring Festival holiday last year, both players and practitioners regarded Yuan Meng Xing’s efforts in the Spring Festival as a time window and opportunity for Yuan Meng Xing to regain the situation, and Yuan Meng Xing also opened on January 26th.

During the whole Spring Festival of 2024, Tencent and Netease further "made a big fight" around the game Spring Festival welfare, celebration activities, star power, IP linkage, UGC content and so on. All kinds of marketing inside and outside the game are pervasive, and the marketing methods adopted by each party can almost find targeted countermeasures in the other party, such as:

"Egg Party" invited Andy as the spokesperson, while "Dream of the Yuan Dynasty" invited Adam, YUQI and Daxun Wei; "Egg Party" is linked with bears, while "Yuan Meng Xing" is linked with brands such as Altman and Milk Dragon. "Egg Party" carries out IP linkage with the Forbidden City to watch the Tang Dynasty, and promotes the traditional culture through innovative scene presentation and interesting cultural relics play. "Dream of the Yuan" is linked with several brands, such as Juewei Duck Neck, Haidilao, Luckin Coffee, Laiyifen Snacks, the GreenParty and Clever, to create offline stores and online games, so as to enlarge the influence of games in users’ real life.

During the Spring Festival, "Egg Party" also achieved the feat of covering hundreds of cities online through 43 Spring Festival temple fairs in 33 cities in 15 provinces, plus 154 egg friends’ encounters and some punching activities. "Dream of the Yuan Dynasty Star" launched a variety of linkage products offline, including "Star Treasure" dolls launched in cooperation with the Green Party and other brands, physical collection cards in cooperation with Aofei Entertainment, and even limited-edition "Dream of the Yuan Dynasty Star" theme fireworks products launched in cooperation with Liuyang Fireworks …

During the Spring Festival, the official of Egg Party actively arranged the offline Spring Festival temple fair activities.

A limited edition theme fireworks product jointly launched by Yuan Meng Xing and Liuyang Fireworks.

The most noteworthy thing about this is that the two sides take turns to board the Spring Festival Evening or other parties, which is very likely that you will sing and I will appear-

In fact, the first to start the cooperation mode between the game and the mainstream party is Yuan Meng Xing —— On the evening of December 31st, 2023, an adaptation song of "Family Fun" from Yuan Meng Xing named "Dream Together and Find Yourself" boarded "Sailing 2024—— New Year’s Eve Party of CCTV". When introducing the program, the host also specifically mentioned "Thanks to Tianmei Studio Group for their strong support to this program. Gather good friends anytime, anywhere. Dream star, let’s go to happiness together! "

The adaptation song "Dream Together" of "Dream of the Yuan Dynasty" appeared in the New Year’s Eve party of CCTV Headquarters.

Perhaps Netease was inspired by the linkage mode of game and party cooperation initiated by Tencent, so it planned a series of linkages between Egg Party and mainstream parties during the Spring Festival-first, Happy Birthday, which was adapted from the theme song of the seventh season of Egg Party on February 2nd, won the CCTV 2024 network Spring Festival Evening. For this party, CCTV’s four channels broadcasted 12 times in a row, and the whole network broadcast volume exceeded 1.5 billion. Then, on February 7th, the seven opera styles of Egg Party were even more stunning, and they appeared in the 2024 Henan Spring Festival Evening hosted by Henan Satellite TV. Many people were amazed by the combination of reality and drama art and expressive force.

"Egg Party" won the CCTV Headquarters’ 2024 Internet Spring Festival Gala on New Year’s Eve with "Happy Birth" adapted from the theme song of the seventh season.

"Egg Party" appeared in the 2024 Henan Spring Festival Gala hosted by Henan Satellite TV.

Netease was not satisfied with the Spring Festival Evening of CCTV and local TV respectively. On New Year’s Eve, it also held the 2024 Spring Festival Evening of Egg Island in the game, and built a new cyber New Year’s Eve with young players in three "Spring Festival Evening".

"Egg Party" held the 2024 Egg Island Spring Festival Evening in the game.

Pay attention! ! ! I’m the most beautiful egg in the Spring Festival, and I’m going to connect to three "Spring Festival Galas"!

After boarding the three Spring Festival Galas in succession, The Egg Party really attracted the attention of the mainstream network to a certain extent, and brought a very effective circle-breaking effect. According to statistics, on the three social platforms of Weibo, Tik Tok and bilibili, "Egg Party" generated eight related hot searches during the Spring Festival.

After boarding these three Spring Festival Galas in succession, there were eight related hot searches made by Egg Party during the Spring Festival.

As a direct competitor of Egg Party, Yuan Meng Xing was caught off guard by Netease’s Spring Festival Evening offensive for a time. After returning to work after the Spring Festival, the Yuan Meng Xing project team quickly reached a second cooperation with CCTV. This cooperation is to let "Yuan Meng Xing" broadcast the CCTV Lantern Festival live, and let the host read such a slogan simply and directly:

"Next, welcome everyone to" Yuan Meng Xing ".You can watch the Lantern Festival party and participate in solve riddles on the lanterns activities through the genuine family party APP or WeChat QQ Yuan Meng Xing applet. You can also get permanent’ fashion’ and’ lantern lights’! "

"Yuan Meng Xing" directly chose to cooperate with CCTV Lantern Festival.

However, this is also the advantage that Yuan Meng Xing with built-in Tencent video is more inclined to use Tencent’s resources to create a "small meta-universe" compared with Egg Party. Previously, Dream of the Yuan Dynasty used a projector in the Star Home to let users watch Tencent videos in the game, but this time, Dream of the Yuan Dynasty directly set up a new big screen in the middle of the Star Dream Square, so that all players can watch the live broadcast of CCTV Lantern Festival here.

"Star of Dreams" directly set up a new big screen in the middle of "Star Dream Square" to broadcast the CCTV Lantern Festival live.

This time, "Dream of the Yuan Dynasty" was presented in a live online interactive way: CCTV host and "Dream of the Yuan Dynasty" invited the audience in front of the scene and TV to solve riddles on the lanterns together; In the live broadcast, Xingbao showed riddles and did enough interaction; Finally, the host invited everyone to go to solve riddles on the lanterns in Yuan Meng Xing.

The host of CCTV and Yuan Meng Xing invited the audience in front of the TV to solve riddles on the lanterns together.

The way in which "Dream of the Yuan Dynasty Star" linked with the party was a concrete presentation of the "super digital scene" proposed by Ma Xiaoyi, senior vice president of Tencent a few years ago. When modern technology meets traditional festivals, as the only "Little Metauniverse" live broadcast scene of CCTV Lantern Festival, it not only embodies innovation, but also deepens the integration and communication of "thought+art+technology", allowing the public to feel the fresh experience brought by digital technology while celebrating the festival.

The live broadcast of "Dream Star" to the 2024 CCTV Lantern Festival is a concrete presentation of "super digital scene"

It is also the linkage with the live broadcast of the CCTV Lantern Festival that made Yuan Meng Xing, which dropped to 42 on the best-selling list, jump to 16th on the best-selling list on the Lantern Festival, which raised the income curve. Although it still can’t catch up with Egg Party, this wave of Lantern Festival offensive can be regarded as a hope for further counterattack of Yuan Meng Xing in the future.

However, the income curve of Yuan Meng Xing declined further, and it fell out of the top 50 of the best-selling list for the first time on March 7, which has already declared Yuan Meng Xing’s defeat in this round of the Spring Festival party game war. However, Tencent has not given up "Dream Star", and is currently preparing for the next big version of the content update, when a new round of party game showdown will be ushered in.

On February 29th, Netease released the financial report for the fourth quarter and the whole year of 2023. Although it set the best performance in history (revenue exceeding 100 billion for the first time and profit exceeding 30 billion for the first time), the Q4 revenue and profit were not as good as the market expectation, which led to the decline of Netease’s share price. Behind the decline of Netease Q4′ s performance, one is the lack of new games, and the other is to block "Dream Star". Netease has greatly increased its marketing expenses.

Ding Lei, the boss of Netease, commented on this: "The increase in marketing expenses in the fourth quarter is mainly due to competition. I think this is normal. During the Spring Festival this year, the number of daily active users of Egg Party exceeded 40 million, indicating that the marketing expenses we spent have received positive and positive results. The proportion of market expenses next year will not change much compared with this year. We are still very strict in the management of market expenses, and we have been actively exploring various methods to effectively improve the return on investment, so I believe that there is no need to worry about it from the operational point of view. "

In 2024, Netease’s investment in "Egg Party" is still increasing. For example, Netease’s annual plan of "10 billion subsidies to give back eggs" is intended to send 10 billion yuan in 2024. However, at present, Netease has paid a lot of money to block Yuan Meng Xing. After all, under the fierce attack of Tencent, Egg Party successfully suppressed Yuan Meng Xing in the double list (download list and best seller list) throughout the Spring Festival, and has maintained its advantages to this day. Even Yuan Meng Xing has surpassed the mobile game "Against the Water" and "Fantasy Westward Journey".

UGC content ecological moat is too deep

"Yuan Meng Xing" is hard to shake the user disk of "Egg Party"

Party games are inherently leisure and social, with low game threshold and strong social attributes. In fact, they have become the social currency of young people and can be called a new generation of "family fun games".

In the initial online stage of Yuan Meng Xing, as a new product, the game, together with Tencent’s call for more than 600 online celebrity to help out and large-scale purchase marketing, once made the growth rate and increment of Yuan Meng Xing exceed that of Egg Party, but with the user growth rate and increment of Yuan Meng Xing, it was exhausted, so it still could not swallow the stock market of Egg Party after one month.

During the Spring Festival, people will have a lot of leisure time, and large-scale population migration activities have also created conditions for the popularization of party games. Therefore, as the highlight moment of party games, the Spring Festival file is a severe test for Tencent and Netease. Therefore, both Tencent and Netease took the Spring Festival file as the stage of the second round of the party game war. However, in this fierce marketing war of the Spring Festival file of the party game, Yuan Meng Xing not only failed to shake the first-Mover advantage of Egg Party, but even further widened the gap.

Now Tencent and Netease have been fighting for three months, and both sides realize that this is not the battle of Tianwangshan, which can be done quickly, but will be a protracted war like a seesaw. Then, how can Yuan Meng Xing reverse the decline of "opening higher and walking lower"? Since big money marketing cannot reverse the situation, perhaps Tencent should make changes from the product level.

Party games are for young people, and the target users should be young people. The Star of Dreams wants to be a national leisure game of "Xian Yi for all ages" and replicate the success of the glory of the king. For this reason, Tencent integrated biochemical pursuit, Grandmaster at Arms, hide-and-seek, breaking through Neverland, Who is a werewolf, undercover action, etc. into Yuan Meng Xing, in an attempt to build a QQ game hall with party attributes and provide players with more choices.

Various ways of playing in Yuan Meng Xing

However, the recent data decline of Yuan Meng Xing also shows that the game with the goal of "Xian Yi for all ages" and "all ages" is probably a false proposition. Yuan Meng Xing wants to be a family fun game for users of all ages in product positioning, but the result that any group wants to do it may be that every group can’t do it well. If a player says that in the werewolf killing mode, the experience of single player matching and team matching is completely different, Tencent chose to sacrifice the game experience of single player in order to match the traffic of team matching.

On the Zhihu, the discussion about the declining popularity of Yuan Meng Xing has also become a hot topic. "How do you think that the popularity of" Yuan Meng Xing "has been greatly reduced after one month of service?" It has been viewed more than 2.18 million times, among which many game practitioners actively express their opinions.

According to the game planner "The Magician Cat is Extraordinary", when a homogeneous competing game appears, players tend not to play this homogeneous competing game because the original sinking cost is too high, for example, a lot of time and money spent before the game, various props accumulated in the game, and accumulated social relationships.

"The Magician Cat is Extraordinary" also compares the failure of many game products that follow the strategy, such as the glory of the king, and thinks that products that are essentially homogeneous can’t attract players to abandon sunk costs and throw themselves into the embrace of new products, unless Dream Star is "much better, good enough to make you willing to give up the old games you played before", otherwise, before Netease’s Egg Party doesn’t make any fatal mistakes,

The game industry analyst "Du Li Ren" thinks that "Yuan Meng Xing" lost in Goose Factory and didn’t realize that party games/family fun games/leisure competitive games/Sugar Bean People like games can make a big DAU product in China market. However, under this throne track, if the first-hand advantage is lost, the cost and difficulty of catching up will still be unbearable even for Goose Factory.

"DuDu Chestnut" also added that if the success of "Egg Party" is an ancient god-level splash of wealth because the product mispronounced the spell, then the current failure of "Star of Dreams" is the inevitable result of Don Quixote’s challenge to the throne windmill. From the marketing behavior of Goose Factory, we can see that the idea of launching the whole product reveals a sense of despair and fatalism that going out without proper sword has been besieged by six sects of Guangmingding.

In fact, two users in Zhihu, who are practitioners in the game industry, believe that the failure of Dream of the Yuan Dynasty lies in the loss of the first-hand advantage as a follower, and the migration cost is involved when users switch to new products after paying a certain sunk cost. From the game design point of view, Yuan Meng Xing, which stands on the giant’s shoulders, is not because the product is not good enough, but because the UGC community has already formed before the Egg Party, and the corresponding users’ minds, emotions, culture and socialization are difficult to be successfully copied by the latecomers.

Maybe someone will refute the case of Netease’s chicken-eating war that Tencent’s post-production team won five years ago, but if we make a detailed reply, the situation faced by these two wars is different:

First of all, Netease’s "Wild Action" was less than half a year ahead of Tencent’s mobile game of eating chicken. Although the daily active users exceeded 20 million, the user relationship chain has not yet settled, and the sinking cost of users abandoning the game is not high. The game of eating chicken belongs to the competitive battle category that Tencent has always been good at. Players are more accustomed to using Tencent’s traffic based on WeChat and QQ and the user’s social relationship chain to open black, not to mention Tencent also owns the copyright of genuine chicken-eating games. In addition, internal Tianmei and Photon are also engaged in horse racing, and the two studios have been deeply involved in the shooting game track for many years, and they are ahead of Netease in polishing and restoring the details of the products. Finally, before the game version number was obtained, Tencent directly killed Netease’s chicken eating game by operating two chicken eating products for more than one year at a loss.

In addition, in terms of product quality, Netease’s Wilderness Action is also one level worse than Tencent Photonics Studio’s Jedi Survival: Stimulating the Battlefield. Netease uses its own engine Messiah to develop, and the picture quality and operation feel are not enough. Tencent uses unreal engine 4, which is consistent with the end-game "Survival of the Jedi", and restores the game experience anchored by the end-game to the greatest extent. In addition, Netease’s accumulated experience in shooting game track is far from Tencent’s, and the route of photon selection to restore the end-game has also defeated the innovative route of mobile games chosen by Tianmei. In the end, "Jedi Survival: Stimulating the Battlefield" successfully ate the "chicken" from the melee of many mobile games.

Ma Xiaoyi, senior vice president of Tencent, once commented on Tencent’s winning the chicken-eating war: "When the door of a market segment has not yet been opened, it needs enough strength, that is, good enough products and sufficient resources, to push the door open. For example, some people started shooting games in China in 2004, and Tencent only started doing them in 2008. The ultimate success is those who achieve quality, get a good solution in key gameplay, understand the core of this game, and build the surrounding ecology based on the core, so that such products can finally be. " It can be seen that if you want to open a new game category, quality must be the premise, which is more important than speed and traffic. If you are not a pioneer, you will definitely win. Obviously, the quality of Operation Wilderness, which was half a year ahead in the starting stage at that time, was not enough to create a chicken-eating category in mobile games with a strong attitude.

However, the deeper reason is that the user demand of competitive war games is different from that of party games. The user demand of chicken-eating games lies in being able to quickly team up with acquaintances and friends and match strangers with the same level, while the user demand of party games is based on the content ecological interaction of UGC.

The social relationship chain based on acquaintances is the biggest advantage of Tencent’s entry into the game field, and Tencent is also good at accurately matching users with similar competitive level, especially under the premise that Tencent already has the successful case of the glory of the king, so the biggest advantage of Jedi Survival: Stimulating the Battlefield is that it can make many players match in a short time, and there are a large number of robots in the low sub-bureau, so that many players with poor skills can also get a very good game experience, which effectively guarantees the players.

However, the moat of UGC content ecology is deeper than the social relationship chain and user matching mechanism. In this respect, Tencent has not had a particularly successful product case so far, let alone being able to achieve a latecomer. Of course, when it comes to content and community genes, Tencent is also indispensable, and casual games are Tencent’s strengths. What Tencent needs to do now is to come up with an original explosion phenomenon-level new tour and be a leader rather than a follower. In the long-term competition of party games in the future, tencent games also urgently needs a successful explosive product to boost its morale, to prove that it understands and can catch young people.

Nowadays, Egg Party has evolved from a single game to a platform product. With massive user resources, high-quality maps and a large number of game anchors, Egg Party continues to generate word-of-mouth and brand influence, and fully expands the content ecology of UGC through a benign snowball-like positive cycle.

Kwan, the producer of Egg Party, told foreign media that Egg Party was originally established as a UGC project, so it is not just a party game. "Other party games usually rely on the development team to create most levels and game mechanisms. However, in Egg Party, we believe in one principle: players are the most creative people and have unlimited potential. Therefore, Egg Party attaches great importance to UGC. The core of UGC is to lower the threshold for the use of editors. "

Kwan admits that the first day of Egg Party was not popular because it takes time for players to create and share levels. "In fact, the development of Egg Party in China market is not smooth. We experienced days of low morale and confusion. However, by persisting in constantly improving the UGC experience, we have gradually won the recognition and support of the majority of players. " Kwan said, "So far, more than 10 million players have become map makers, with an average of 10 maps per person." According to the data released by Netease before the Spring Festival, there are now more than 20 million creators of Egg Party, and an average of 3.8 paradise maps are born every second.

Kwan added that "Egg Party" is not a kryptonite game. On the contrary, the commercialization of the game is mainly based on appearance. "Our goal is for all players to establish close social ties in the game, become friends and get together. Therefore, our core business philosophy is to help players be themselves. "

The first creator conference of Egg Party was held on June 17th, 2023. The producer Kwan said that the UGC map of Egg Party was added by one million every week, and the number of creators exceeded ten million.

In contrast, Yuan Meng Xing, which entered the market one and a half years late, even if it invested 1.4 billion yuan in incentive funds to provide all-round support to UGC creators, it would be difficult to cross the moat of UGC content ecology in Egg Party. For example, it is also a recently recommended map. The number of UGC maps of Egg Party is generally in the millions, and the most can even be played by millions of people. On the other hand, "Dream of the Yuan Dynasty" is on the order of 100,000, and at least only tens of thousands of people play it. The user activity of both UGC games is obvious.

The UGC content of Egg Party is too deep, and Yuan Meng Xing, as a follower, is insurmountable.

In fact, Tencent’s product style has always been better at the improvement and perfection stage from 10 to 100, rather than the initial cultivation stage between 0-1 and 1-10. Therefore, the failure of Dream Star is not due to the product strength, but the more important factor is that Tencent, which lost its first-Mover advantage, failed to lay a good foundation in the content ecology. Compared with the UGC content ecology spontaneously formed by the players in Egg Party, Dream Star can’t really build the foundation from 0-10 initial cultivation stage by throwing money alone, so it is naturally difficult to build a towering building from 10-100 on the "tofu soil".

This is the same from the Weibo war with Sina on the social media track in Tencent’s history, the UGC long video war between ByteDance and bilibili on the watermelon video, and the catching-up pace of Tencent’s video number VS Tik Tok on the short video track at present. Of course, just as Ma Huateng described the video number as "the hope of the whole goose factory", Yuan Dream Star is too late to enter the market and is a follower, so it is difficult for Yuan Dream Star to cross the community barrier of UGC content ecology of the pioneer Egg Party.

Back then, Tencent, as a follower of Sina, launched Tencent Weibo only for defense. When WeChat was born, Tencent immediately switched tracks and carried out All in, which kept the foundation of the social empire in the mobile era, and then got tickets for the mobile Internet, which was far more successful than being a social media platform.

When WeChat was born, Tencent immediately changed the track and carried out All in, which was far more successful than being a Weibo.

Today, 14 years later, the whole network is paying attention to the party game war between Tencent and Netease, two China Internet giants. Netease, a veteran game giant in China, which is often known as the "second child of the Millennium", is definitely not willing to be relegated to Tencent for a long time; Tencent, on the other hand, will never give up its position as the game and social leader when it lacks a king-level game relay that can change the industry structure for five consecutive years.

In 2024, if Dream Star wants to achieve something, I’m afraid it needs to readjust its positioning, and make differentiation according to user data and market feedback, so that there is hope of overtaking Egg Party in a corner. He Beihang, a game industry analyst who has worked in Netease and Tencent successively, wrote on his official website that the most suitable route for Yuan Meng Xing is to be different from Egg Party, and the target users are mainly young people with social needs for marriage and love. The game environment is also improved for such users, and the market that Egg Party cannot reach is "established".

Tencent loses key battle

What is the future of Yuan Meng Xing?

Tencent Tianmei Studio Group, which once came from behind in the MOBA mobile game war and made "the glory of the king", a "money printing machine" that made Tencent eat dividends for almost ten years, is undoubtedly the studio with the most abundant funds and resources in the game industry in the world. For example, today’s American studio group mobilized the elites of major studios to create "Star of Dreams", and then mobilized the group’s resources All in to fully bet on entering the party game track that is regarded as the position of guarding Tencent’s social base camp, and it is also a key battle for Tencent to compete for Z generation users.

However, Yuan Meng Xing failed to make Tencent’s dream come true in this crucial battle. Now, Tencent is facing the situation that on the one hand, Netease shook the basic social disk with Egg Party, which caused a "backyard fire", and on the other hand, it supported the creators’ high-intensity marketing investment through "money-buying ability"+joint endorsement+red envelopes "pulling people’s heads" and throwing money, but it did not achieve remarkable results, and the user retention rate was not high.

Nowadays, in this battle that Tencent attaches great importance to, it can’t "lose" or retreat. There are two main roads in front of Yuan Meng Xing: First, it is willing to accept the failure of Yuan Meng Xing, give up its determination and behavior to compete with Netease in party games, and turn to other tracks to find new opportunities; The second is to continue All in, develop a new version of Yuan Meng Xing, and wait for the right time to compete with Netease again.

In addition, Tencent can further increase the price after making a choice in "Dream Star", and then settle down again on the track of party games, support new projects as challengers, and compete with Netease again. For example, among Tencent’s four major studios, only Tianmei Studio Group will go to war at present. It is not excluded that other studios or Tianmei will continue to carry out horse racing attacks on the party game track in the future.

No matter how Tencent will respond next, it will be a key turning point in the history of China’s game industry, which also means that Tencent’s pre-emptive competition mode is not omnipotent in the past. From the "IEG self-research project springing up plan" released by Tencent at the beginning of this year to strengthen the investment in research and development resources for new opportunities, new gameplay and vertical game incubation, Tencent itself is aware of this problem and has started its own reform mechanism for change, but the effect remains to be seen.

On March 15th, after the "Time Roaming" version of Yuan Meng Xing was updated in the new season, the game realized the formal intercommunication between WeChat and QQ. This is also the first time in history that Tencent’s games directly opened the WeChat and QQ ecosystem, and Yuan Meng Xing also surpassed "Egg Party" for one day on the best-selling list. For Tencent, it has undoubtedly opened a new journey of Yuan Meng Xing. It can be seen that at present, Tencent still won’t give up "Dream Star", and it will not easily give up on the track of party games. What kind of big moves Tencent will sacrifice in the future is worthy of continued attention.

"Yuan Meng Xing" realized the official intercommunication between WeChat and QQ, which is the first time in history that Tencent games directly opened the WeChat and QQ ecosystem.

Just as Ma Huateng criticized the unsatisfactory performance of the game business at Tencent Annual Meeting in 2023, he encouraged all the staff: "Now we are as excited as chicken blood, and we are back to the process of how to step up from more than a dozen people in the game industry. Recalling the difficult process of starting a business, we will have a fighting spirit. We can’t lie on the credit book and retreat if we don’t advance."

How will Tencent IEG make a choice in the future, and can it hand over an answer sheet that will satisfy the big boss Ma Huateng?