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2018 Nissan Sylphy price Sylphy configuration picture performance.

　　Recently, the promotion-themed activities have been launched to give back to the general public in new and old customers’ areas, and special preferential models have been launched, with limited time, limited quantity and limited price sales. Now there are enough cars in the store, complete colors and sold all over the country, with no regional restrictions and complete procedures. The maximum discount for the car is 50,000 yuan, and you can enjoy the four-fold luxury gift when you enter the store.

　　[1. Arrival ceremony]: You can enjoy the exclusive preferential price when you enter the store, which is true and effective.

　　[II. Interest-free Gift]: The whole country can mortgage by installments, with 30% down payment and 50% interest-free for 24 or 36 installments (factory discount).

　　[Staging needs: 1. ID cards of both husband and wife, marriage certificates of both parties, 2. The bank has been running for half a year and stamped with the official seal of the bank, 3. My work certificate, my driver’s license, 4. Household registration book (unmarried)]

　　[3. Optional ceremony]: You can choose to handle all commercial insurance voluntarily or not, and all procedures [invoice, certificate of conformity, tax application form, conformity certificate, first insurance card and maintenance manual] should be completed on the day of car purchase.

　　[IV. Exclusive to customers]: During the activity, the current car will be sold [the top five customers will give 3,000 yuan Sinopec oil cards every day] and enjoy the decorative gift package worth 15,800 yuan given by the manufacturer.

car make and model indicative price margin of preference current price Current vehicle condition 2018 Classic 1.6XE Manual Leading Edition 102,800 ↓ 40,000 62,800 There are plenty of cars. 2018 classic 1.6XE automatic leading edition 112,800 ↓ 42,000 70,800 There are plenty of cars. 2018 1.6XE Manual Comfort Edition 119,000 ↓ 44 thousand 75,000 There are plenty of cars. 2018 1.6XL Manual Deluxe Edition 125,000 ↓ 45,000 80,000 There are plenty of cars. 2018 1.6XE CVT Comfort Edition 129,000 ↓ 45,000 84,000 There are few cars. 2018 1.6XL CVT Deluxe Edition 135,000 ↓ 47,000 88,000 There are few cars. 2018 1.6XL CVT exclusive edition 137,800 ↓ 47,000 90,800 There are plenty of cars. 2018 1.6XV CVT Smart Edition 139,800 ↓ 47,000 92,800 There are few cars. 2018 1.6XV CVT Zhizun Edition 146,800 ↓ 49 thousand 97,800 There are plenty of cars. 2018 1.8XL CVT Deluxe Edition 150,000 ↓ 50,000 100,000 There are plenty of cars. 2018 1.8XV CVT Zhizun Edition 159,000 ↓ 55,000 104,000 There are plenty of cars.

　　Gift package content: explosion-proof film, plastic sealing, glaze sealing, carpet, welcome pedal, front and rear bars, central control display screen, car clothes, seat cover, perfume, cushion, foot pad, driving recorder, handlebar cover and headrest. (Free of installation fee)

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　During the activity, you can get a original decoration gift package and the contents of the gift package (360-ring shadow, 3M film, large enclosed foot pad, seat cushion, engine guard, DVD navigation, reversing image, left and right pedal body sealing glaze, chassis sealing plastic, perfume, suede, rear compartment pad, wheel hub, rear headrest entertainment, driving recorder, air purifier and air pump).

　　Appearance: Dongfeng Nissan brand has positioned its Sylphy market as an A-class sedan. The length/width/height of the current Sylphy dimensions are 4610/1760/1495 mm and the wheelbase is 2700 mm.. The new Sylphy has adjusted the length and height of the car body with the same wheelbase and width, increasing by 21 mm and 8 mm respectively. Compared with cash, the interior space of the new Sylphy is more spacious and the market competitiveness has been further improved.

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　Interior: Dongfeng Nissan’s new Sylphy adopts a three-spoke multi-function steering wheel. The dashboard of the new car is designed with blue backlight and equipped with a liquid crystal display in the middle, which can help the driver grasp the real-time information of the car condition. The layout around the multimedia display screen is simple, which is convenient for users to operate during driving, and is matched with the intelligent interconnection system to provide entertainment, control and safety information for passengers in the car.

　　Power: In 2015, the cumulative sales volume of Sylphy was 334,100 vehicles, which was widely recognized in the market. The new Sylphy will also continue the power configuration of the current models, providing 1.6-liter and 1.8-liter power versions to match manual and CVT transmissions. The 1.6-liter version has a maximum power of 93 kW and a peak torque of 154 Nm. The 1.8-liter version has a maximum power of 102 kW and a peak torque of 174 Nm. It is worth mentioning that Nissan’s 1.2T engine has been successfully mounted on the new hacker before. Based on the model and market positioning, the new Sylphy is expected to be equipped with this 1.2T supercharged engine to achieve power upgrade in the future.

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　Business hours: Monday to Sunday (8: 30-17: 30), with no rest on holidays.

　　Our store promises:

　　1. During the event, the maximum discount for 2018 Dongfeng Nissan Sylphy is 50,000 yuan.

　　2. The owner brings his ID card to the store to fill in the vehicle information, and foreign customers need to call the sales manager in advance to go through the formalities.

　　3. Our company solemnly promises that during the activity, we can enjoy the lowest price in the country if we buy any models on sale, and make up the difference if we buy expensive ones.

　　4. All models sold in our store are regular brand-new commercial vehicles. You can enjoy the national three guarantees policy. And can be free of charge in any regular 4S shop authorized by any manufacturer in the country for the first guarantee and subsequent maintenance.

　　5. Due to the purchase restriction policy, the company is now fully developing the foreign market, and the company can reimburse the travel expenses for the successful purchase of cars by foreign friends. (Reimbursement of one-way fare for two persons with valid bills)

　　6. On the day of car purchase, the company can issue all vehicle procedures (invoice, certificate of conformity, certificate of conformity, vehicle information form, vehicle instruction manual, three-guarantee card, maintenance card, etc.) to ensure that all foreign customers can return to the local area to settle down and get a license.

　　7. Free airport shuttle service for customers from other places. Our store handles it for you free of charge (7— 15 days) temporary license, no need to worry about getting on the road.

　　Boming shengwei automobile sales co., ltd

　　Address: No.98 Beisi East Road, Tiexi District, Shenyang, Liaoning

　　Tel: 173-0249-2709 Wang Hao (General Manager)

　　The information content published by Che Xun Cheshangtong is released by the dealer himself, and its authenticity and accuracy are the responsibility of the dealer, and Chexun.com does not assume legal responsibility.

A shares are too shocking! More than 4,000 shares fell, and 300 down-limit indexes still floated red, revealing a heavy signal.

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　　On April 15, the market fluctuated and rebounded all day, and the three major indexes all rose more than 1%. The trend of size index is obviously differentiated,The index fell more than 9%, and more than 500 shares fell more than 9%.

　　At the close, the Shanghai Composite Index rose 1.26%, the Shenzhen Component Index rose 1.53% and the Growth Enterprise Market Index rose 1.85%.

　　In terms of plates,、、, high dividends and other sectors were among the top gainers., gold, environmental protection, tourism and other sectors were among the top losers.

　　On the whole, individual stocks fell more and rose less, with more than 4,000 stocks falling in the whole market. The turnover of Shanghai and Shenzhen stock markets today was 997.1 billion, 341.2 billion more than the previous trading day.

　　Northbound funds bought a large net of 8.108 billion yuan throughout the day, and the net purchase amount in a single day reached a one-month high; amongThe net purchase was 3.892 billion yuan,The net purchase was 4.216 billion yuan.

　　Today’s A shares,Although not everyone can make money, most people must have been shocked..

　　The so-called "shock" must be a rare sight at ordinary times. Today, we have witnessed the history of A shares:

　　1) In early trading, the Shanghai Composite Index once fell below 3,000 points, but it soon went to V, and the highest rose to 3,066.94 points, which was shocking;

　　From 9:30 to 9:50, that is, the most thrilling decline today, northbound funds were bought "impersonally", and the net purchase amount in 20 minutes was as high as about 9 billion yuan, which greatly reversed the market sentiment and was also very shocking.

　　2) off the charts, a daily limit stock, reached 336 at most and 317 at the close. Since this wave of rebound on February 6, it has rarely happened, which is shocking;

　　3) If the market value of A-share stocks is ranked from small to large, you will find that:On the one hand, there are small and micro-sized stocks that have almost fallen, and on the other hand, there are large-cap stocks that are all red.-Isn’t this picture shocking?

　　Combined with the above analysis, today’s A shares may reveal an important change signal-the spring of leading stocks with excellent performance is coming. Let’s look at it specifically.

　　ST plate, small limit tide

　　In fact, in the short-term elves at 9:25 in the morning, the large-scale limit of ST stocks has hinted that today’s disk is very unusual.

　　Obviously, this is closely related to the Opinions on Strictly Implementing the Delisting System issued by the CSRC on April 12. The document proposes that through strict delisting standards, efforts should be made to clear "zombie empty shells" and "black sheep" and reduce the value of "shell" resources; At the same time, broaden diversified exit channels and strengthen investor protection of delisting companies.

　　Moreover, the short-term negative effect of this "strictest delisting new regulation" has also spread to those small-cap stocks that are poorly managed and do not have growth.

　　At the close, a total of 317 stocks in the whole market fell, including 76 ST stocks; In addition, the other 241 down-limits are mainly non-ST small ones.

　　Short-term even board market is also affected. The most popular cyclical stocks last week fell into collective adjustment today.、Waiting for many popular stocks to fall, but、And other stocks still show strong strength in the session; at-the-close orderStep out of the sky floor.

　　According to Wind data, as of the close, the performance of CSI 2000 and micro-disk index was obviously weak, and the overall performance of Wande micro-disk index fell by nearly 9%.

　　On the other hand, the average share price of All-A shares fell by 2.08% today, indicating that heavyweights dominated the rising side.

　　High dividends ushered in an outbreak.

　　Throughout the day, high dividend assets were active. Indexes such as CSI A50, CSI 300 and dividend index, which represent the core assets of A shares, led the gains.

　　In the prefix plate,Put a huge daily limit in the morning,Continue to hit a new high in the past 10 years. According to the latest announcement, the company expects to achieve a net profit attributable to shareholders of listed companies of 923 million yuan to 1.046 billion yuan in the first quarter of 2024, a year-on-year increase of 50% to 70%.

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K figure 601857_0

　　It is worth noting that when the Shanghai Composite Index dived and turned green in early trading, FTSE China A50 index futures did not dive, while northbound funds continued to flood into the bargain-hunting.

　　From the perspective of contribution, from 9:50 to 10:30, in the unilateral upward segment after the Shanghai Composite Index bottomed out, the Chinese prefix stock contributed the most.

　　It said that the new "National Nine Articles" was released, and "Bonus+"ushered in a long-term valuation reshaping. Referring to overseas experience, after the dividend policy was defined in Japan’s Company Law in 2005, the dividend rate of listed companies increased greatly, and its "dividend+"industries were divided into two categories:

　　One is the traditional high dividend with a significantly outperformed dividend yield, which is mapped to A shares including electricity, operators, coal, etc.

　　The other category is the potential high dividend of consumer products with moderate overall dividend level but great internal differentiation, which is mapped to A shares, including home appliances, some mass goods, clothing and home textiles. When the second type of overseas enterprises raise dividends, the excess return is more closely linked to the marginal change of free cash flow.

　　It is said that high dividends are becoming a trend of thought, and the management’s promotion of the rule of law in the capital market resonates with market preferences (large-scale warehouse assets), corporate governance optimization trends (high-quality governance, high-quality returns, high-quality mergers and acquisitions), or clues to the next wave of trends.

　　In addition to the Chinese prefix, the brokerage sector also took the initiative today, and the increase was ahead of the close. However, the fly in the ointment is that the performance of large-cap leading stocks in the sector is average, which will lower the expectation of short-term follow-up to some extent.

　　According to the open source research report, the new "National Nine Articles" highlights strict management and strong foundation, and emphasizes investor protection, which is in line with the current development stage and major contradictions of the capital market and is conducive to enhancing market attractiveness from the source. It is emphasized that brokers will put functionality in the first place, investment banking and wealth management capacity building will be the focus in the future, and the industry concentration will be accelerated under the guidance of strict supervision and creating high-quality head brokers.

　　Is it spring for blue chip stocks?

　　It is not difficult to see that although more than 4,000 stocks fell today, the index performance is not weak due to the general strength of heavyweights.

　　However, if you think that this is just a common situation of "rising the index without rising individual stocks", you may have missed some important signals.

　　At least in the similar structured market in the past, there will not be so many stocks falling below the limit; It is also difficult for the stock index to close when there are so many stocks falling.

　　Therefore, feeling that "things are changing" is very important for everyone to adjust their subsequent investment strategies.

　　It is said that the implementation of the new "National Nine Articles" has laid a solid foundation for the long-term and healthy development of China’s capital market, and the strategic allocation value of dividend strategy is increasing in both short-term and long-term investment dimensions. The framework of the new round of "1+N" policy system in the capital market has gradually become clear, and the focus of reform has shifted to the investment side, focusing on improving the quality of listed companies and investors’ returns, and consolidating the important foundation for the long-term healthy development of China’s capital market. The short-term policy is more conducive to the market style and dividend strategy.

　　It is believed that if the follow-up policies are further implemented, with the disclosure of the annual report and the performance forecast of the first quarterly report, the performance stabilization of the excellent sector and the leading companies in various industries will be verified, and the improvement of free cash flow brought about by the downward capital expenditure will be further confirmed. The listed companies as a whole will increase the dividend ratio, which will make the leading companies with excellent A shares bring real returns to investors, and the leading index with excellent performance is expected to be dominant.

　　A shares rose sharply on the first day of the new "National Nine Articles"! Can we repeat the bull market?

　　A shares have changed dramatically! Rush to the hot search! The Chinese prefix is stronger, and the big financial sector broke out collectively.

　　Is the spring of heavyweights back? Nearly 4,000 shares of floating green SSE 50 rose against the market and "Chinese prefix" strengthened.

Luxury + smart, is the new Hongqi H5 worth buying？ Give you pertinent advice

When it comes to Hongqi, I believe everyone is familiar with it. From the early "big shot" cars to today’s Guochao representatives, it has always been at the forefront of the times. As an entry-level car of the Hongqi brand, the Hongqi H5 has won the favor of many consumers as soon as it is listed.

From the new red flag H5 price range 159,800 – 225,900 yuan, take the route of the people, with the car market more and more young, the new red flag H5 adopts a short front overhang/long rear overhang design, plus a low center of gravity and a slippery back roof, the overall shape is more fashionable and dynamic, is catering to the preferences of contemporary young people.

The new Hongqi H5 focuses on "smart + luxury". It is said that the appearance, configuration and power are all good. How is the actual performance? I will explore with you.

The appearance design is more fashionable, the oriental aesthetic is new Chinese style, seizing the hearts of young people?

In an era where beauty is justice, let’s take a look at appearance first.

We tested the 2023 2.0T Zhilian Banner Chang version. The color scheme is a very atmospheric "Quantum Silver Grey", which looks full of aura. Although the appearance caters to the young market, it still retains the majestic atmosphere of the red flag. The iconic red logo extends from the middle of the grille to the front hatch cover. The front face adopts a large-size air intake grille design, which is quite domineering. The LED headlight groups on both sides are sharp-eyed and support automatic headlights, LED daytime running lights, adjustable headlight height and delayed shutdown.

From the side, the roof line begins to slide after passing through the B-pillar and extends to the rear of the car, which looks very sporty. The tail is joined with the mainstream through-taillights, and the overall shape is more fashionable and technological.

Desktop is a map, vehicle-level OTA upgrade, smarter configuration

Entering the car, the overall design looks simple and atmospheric, the three multi-function steering wheels feel good, and the "scroll wheel" operation on the left and right sides is also quite silky. The center console is equipped with a 12.6-inch central control screen, as well as an instrument screen and a HUD head-up display. In the era of intelligence, Hongqi is also catching up with the trend of the times, and the intelligent level of the new Hongqi H5 is also quite outstanding. Compared with the network ecology of other models, the ecological integration is good. The new interactive design of "desktop is map" is really quite practical, and other user scenarios such as travel, accommodation, clothing, food, listening, watching, and payment revolve around the map.

As for voice commands, the editor tried precise commands such as "close the main driver’s window" and "open the sunroof", which are completely OK, but what is more surprising is that it can also issue vague commands, such as the editor saying "I’m hot", and the vehicle will automatically reduce the temperature of the air conditioner. The editor checked and found that there are as many as 17 functions of voice control, so you don’t need to do it if you can move the port.

In addition, car owners can also use the "Hongqi Zhilian" APP to remotely find a car, unlock it, warm up the car in advance, turn on the air conditioner and other operations. It can be seen that Hongqi understands young people.

It is worth mentioning that the new Hongqi H5 supports OTA upgrades for the whole vehicle, which means that in addition to OTA upgrades for the five major systems of auxiliary driving, infotainment, power, chassis, body comfort, interconnection, and 40 + controllers, it also supports FOTA firmware upgrades, which means that the update can be completed at home without having to go to the store.

Wheelbase over 2.9 meters, more space, seat upgrades, leapfrog driving experience

As a B-class car, the new Hongqi H5 has a length, width and height of 4988/1875/1470mm, and a wheelbase of 2920mm, which is half a circle larger than the Accord and Camry models of the same level. Therefore, it performs quite well in actual space, and the riding space has reached the level of C-class cars.

Riding comfort has always been an important indicator for consumers to buy a car. In terms of seats, the new Hongqi H5 is wrapped in imitation leather + genuine leather, which feels soft and comfortable to sit on. The wrapping on both sides is also very strong, and the back support is also very good. The front seats can also be electrically adjusted in 8 directions, supporting ventilation, heating, 4-way electric leg supports, and what’s more, there is an 8-point pneumatic massage, which is really comfortable.

High-strength body structure, rich safety auxiliary features, pay attention to respiratory health

The new Hongqi H5 is also quite in place whether it is active safety, passive safety or health safety. It is understood that the new Hongqi H5 uses high-strength steel on a large scale to ensure the strength of the body. At the same time, the 9H4M body structure improves the stability of the body and ensures the living space of the occupants. This standard is higher than the 2021 version of the C-NCAP five-star safety design standard, and the 9H4M body has a 30% improvement in impact resistance compared with the previous generation 9H body.

In addition, the new Red Flag H5 also takes into account the safety of pedestrians outside the car, using a multi-stage energy-absorbing front bumper and a spider web energy-absorbing and dissipating hair cover, which can effectively reduce the damage to pedestrians’ heads and legs. The 2.0T Zhilian Flag Chang version of the test drive comes standard with adaptive cruise, front and rear collision warning system, active braking system, lane departure warning and maintenance assistance, road traffic sign recognition, fatigue monitoring, automatic anti-glare rearview mirrors, etc., which can be said to be very safe.

As for the health and safety of the car, the new Hongqi H5 is equipped with an air quality monitoring system and can automatically adjust the planned air according to the concentration of PM2.5 in the car. In addition, the cockpit uses 8 low-volatile and low-odor materials, combined with environmentally friendly production processes to improve the air quality of the new car.

2.0T + 8AT, abundant power, smooth and fuel-efficient, and outstanding power performance

To say how powerful a car is, of course, you have to drive it to know. The 2.0T Zhilian Banner Chang version of the test drive is equipped with a 2.0T engine and an 8-speed manual transmission, with a maximum power of 224 horsepower and a peak torque of 360 Nm. The data is quite eye-catching.

The small series personally tested that when driving, the steering wheel is relatively light, the control is very silky, providing a good feel, and then the starting throttle response is also more positive, the acceleration explosive force is also very strong, deep stepping on the throttle can bring a certain sense of pushing back, and the power reserve is abundant, the middle and rear overtaking is very confident, the gear shift is also very smooth, and the downshift is also very fast when overtaking, the power performance is enough to meet the daily road conditions.

As a family car, the editor is actually more concerned about whether to meet the daily commuting needs. The new Hongqi H5 is not small, but it is quite flexible when turning, regardless of the narrow area for multiple U-turns or corrected trajectory parking, the steering operation is light and the steering radius is relatively small. The editor is still quite satisfied.

In terms of chassis suspension, the new Hongqi H5 features a McPherson-style independent front overhang. The chassis adjustment is more oriented towards driving comfort, and the acceleration performance is good. The editor still likes this adjustment performance. As a family car, this adjustment is in line with vehicle positioning and meets the needs of most consumers who commute.

Write at the end

Overall, the new Hongqi H5 has an atmospheric appearance, rich configuration, ample space, and satisfactory driving experience. Although it is priced close to the people, it is essentially a luxury brand that rivals the standard. However, some of the configurations of high-end models are further decentralized to entry-level models, in order to improve the overall configuration level of the vehicle.

The upgrade of the new Hongqi H5 this time, whether it is the appearance, interior design, or even the configuration and power, has been further improved, and the cost performance has been further highlighted. Finally, the editor recommends that you must try it yourself to confirm whether it meets your needs.

How is the property market in the second half of the year？＂Housing without speculation＂ will remain the main line of policy.

　　According to previous years’ practice, analyzing the current economic situation, Politburo meeting of the Chinese Communist Party, which will deploy economic work in the second half of the year, is expected to be held in the near future, and what attitude it will make on the regulation of the property market, or set the tone for the market trend in the second half of the year.

　　Some insiders believe that the differentiation characteristics of the domestic real estate market are increasingly obvious, and policy control tends to be strengthened in some areas. It is expected that the policy will adhere to one city and one policy in the third quarter, and some areas may continue to tighten, which will have an inhibitory effect on market transactions in some overpriced cities. Housing enterprises need to flexibly formulate strategies for destocking.

　　Five of the seven meetings involved real estate.

　　Since July 2017, Politburo meeting of the Chinese Communist Party, with economy as the main topic, has been held seven times. Except for the two meetings on October 31, 2018 and December 13, 2018, the other five meetings made important statements on the real estate market.

　　For example, on July 31, 2018, Politburo meeting of the Chinese Communist Party made up his mind to solve the real estate market problem, adhere to the policy of the city, promote the balance between supply and demand, reasonably guide expectations, rectify the market order, and resolutely curb the rise in housing prices. Accelerate the establishment of a long-term mechanism to promote the stable and healthy development of the real estate market.

　　The latest one was April 19th, 2019, when Politburo meeting of the Chinese Communist Party demanded that the house be used for living, not for speculation, and that a long-term regulation mechanism of "one city, one policy, one policy according to the city and the main responsibility of the city government" should be implemented.

　　This is also the second half of 2018, after failing to mention the real estate content twice in a row, Politburo meeting of the Chinese Communist Party revisited the slogan of "housing and not speculating". In the industry’s view, this move is also expected.

　　In the first quarter of 2019, due to the expectation of policy relaxation, the actual easing of funds and the actual downward trend of credit interest rates, the real estate market showed a warming state, and the property market "Xiaoyangchun" started to increase, and the wave of land grabbing in hot cities resumed.

　　In this context, Politburo meeting of the Chinese Communist Party once again mentioned that housing is not speculation, which shows that he is paying close attention to the warming of hot cities’ markets, breaking the previous expectation that hot cities will relax restrictions on purchases and loans, and also to prevent risks such as rising prices in the real estate market.

　　After Politburo meeting of the Chinese Communist Party set the tone of property market regulation in April this year, the regulation policies of subsequent ministries and local governments followed.

　　Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that in the first half of 2019, the national real estate regulation and control policies reached 251 times, up 31% year-on-year compared with 192 times in the first half of 2018.

　　"Real estate regulation and control policies have shown a significant tightening trend since mid-April. In the past two months, real estate has been regulated for nearly 100 times, and the density is at the highest stage in history. " Zhang Dawei said.

　　On the day of Politburo meeting of the Chinese Communist Party (April 19th), according to the requirements of monthly analysis, quarterly evaluation and annual assessment determined by the scheme of long-term real estate mechanism, the Ministry of Housing and Urban-Rural Development gave early warning tips to six cities with large fluctuations in house prices and land prices in the first quarter of 2019.

　　One month later, on May 18th, in order to further implement the main responsibility of the real estate market in regulating cities, the Ministry of Housing and Urban-Rural Development gave early warning tips to Foshan, Suzhou, Dalian and Nanning, four cities where the price index of newly-built commercial housing and second-hand housing has increased greatly in recent three months.

　　The Ministry of Housing and Urban-Rural Development requires all localities to resolutely implement the decision-making arrangements of the CPC Central Committee and the State Council, always adhere to the positioning that houses are used for living, not for speculation, further strengthen market monitoring and analysis, solve problems in market operation in time, and earnestly implement the requirements of stabilizing land prices, housing prices and expectations to ensure the stable and healthy development of the real estate market.

　　Suzhou, which was warned by the "yellow card" of the Ministry of Housing and Urban-Rural Development, upgraded its real estate control measures twice in a row on May 11th and July 24th this year.

　　Why should Suzhou continuously upgrade its regulation? The Supplementary Opinions on Further Promoting the Sustainable and Healthy Development of the City’s Real Estate Market issued by Suzhou Municipal People’s Government emphasizes that the regulation and upgrading of the property market is based on "persistence ’ A house is for living, not for speculation ’ Positioning, the implementation of stable land prices, stable housing prices, stable expectations, curb speculative real estate speculation, and reasonably guide market expectations.

　　The one-day tour of Kaifeng property market policy sends a signal to the outside world that regulation will not be relaxed easily. On July 19th, Kaifeng Housing and Urban-Rural Development Bureau issued a document to adjust the property market sales restriction policy, which was considered as a loose regulation implemented by third-and fourth-tier cities due to the downturn of the property market. However, one day later, Kaifeng Housing and Urban-Rural Development Bureau itself announced the cancellation of the document.

　　On July 20th, Kaifeng Housing and Urban-Rural Development Bureau said that due to its decision to "adjust the trading time limit of newly purchased commercial housing and cancel the filing restrictions", it did not conduct sufficient market research and demonstration, and lacked sufficient pre-judgment and evaluation of the possible market impact, so it revoked this decision and withdrew the relevant letter.

　　Suzhou’s upgrading regulation and one-day tour of Kaifeng’s loosening policy have different measures, but the logic behind them tends to be the same: the current property market regulation is easy to tighten but difficult to loosen.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that Suzhou’s policy overweight is similar to Kaifeng’s policy of loosening restrictions on sales, that is, housing and not speculating is the policy logic in the second half of this year, and there is no possibility of relaxation. Relevant market participants must fully realize the importance of stabilizing the market at present. The introduction of similar policies has also formed good conditions for the subsequent control of investment speculative demand and stable expectations.

　　In the second half of the year, housing enterprises will reduce prices and promote sales?

　　The fluctuation of the real estate market in China is closely related to the policy adjustment, and it also provides a basis for the next policy adjustment.

　　Guo Shiying, an analyst at Zhuge Housing Search Data Research Center, told CBN that if we want to predict the follow-up policy direction, we should first pay attention to the changes in the two major indicators of real estate prices and transaction volume. "Stabilizing land prices, stabilizing housing prices and stabilizing expectations" will still be the main tone of regulation.

　　According to the data of the National Bureau of Statistics, from January to June, the sales area of commercial housing nationwide was 757.86 million square meters, down 1.8% year-on-year, and the decline rate was 0.2 percentage points higher than that in January to May. Among them, the residential sales area decreased by 1.0%. The sales volume of commercial housing was 7,069.8 billion yuan, up by 5.6%, and the growth rate dropped by 0.5 percentage point.

Source: National Bureau of Statistics

　　In 2018, the national sales area of commercial housing exceeded 1.7 billion square meters, a record high. Even though the sales area in the first half of 2019 decreased by 1.8% year-on-year, the total volume was still at a high level in recent years.

　　On July 15th, Mao Shengyong, director and spokesperson of the National Statistics Department of the National Bureau of Statistics, said at the press conference of the State Council Office that the current real estate market is generally stable in terms of housing price, real estate investment, real estate sales, construction area and land transaction. From the next stage, on the one hand, urbanization is still advancing, and there is still a need for improvement, which is a support. On the other hand, the concept of "housing without speculation" is more and more deeply rooted in people’s hearts, emphasizing "policy based on the city" and emphasizing the main responsibility of the city government. These two factors are combined, and it is possible to stabilize land prices, house prices and expectations in the real estate market in the next stage.

　　Yan Yuejin said that the first half of this year is an important stage to actively implement the policy of "stabilizing housing prices and stabilizing expectations", and the phenomenon of high housing prices in some cities has also been well curbed. Of course, in the actual process, some supporting houses such as well-occupied school districts still have speculation, and some sales that seem to have reduced prices also have illegal charges. Similar situations require continued strengthening of house price control, especially in the third quarter of this year. The policy is further tightened. For related housing enterprises, they may take the initiative to reduce prices and promote sales in the third quarter.

　　He believes that the policy in the third quarter is mainly tight, which may also have an inhibitory effect on market transactions. Judging from this, the possibility of rising residential inventory will increase, and some housing enterprises also need to flexibly formulate strategies for destocking.

　　Although the overall sales decline has narrowed, which is close to the same period last year, the regional differences in the domestic real estate market have gradually increased. From the sales area of commercial housing, the local property market is uneven, with some doubling (Beijing) and some falling by more than 50% (Hainan).

　　According to the data provided by Zhuge’s housing search, from the perspective of the new housing market, cities at all levels have different performances, with the first line rebounding, the second line stabilizing and the third and fourth lines cooling down. In the first half of 2019, the total transaction volume of commercial housing in three first-tier cities in Beishang and Shenzhen was about 12.54 million square meters, a year-on-year increase of 43.89%. The transaction area of second-tier representative cities was about 114.1 million square meters, up 0.71% year-on-year, and the overall transaction scale remained stable. The transaction area of the third-tier representative cities in the first half of the year was about 55.77 million square meters, down 16.07% year-on-year, and the year-on-year decline was the most significant among all cities.

　　In addition to the decline in transactions, the current decline in the real estate market in third-and fourth-tier cities is also reflected in the reduction of land transfer. For some third-and fourth-tier cities that rely heavily on land transfer, the pressure to develop the economy is increasing, and the impulse to adjust the property market regulation policy may become stronger.

　　Guo Shiying said that although the central government has always emphasized "one city, one policy, one policy for each city", the local dominance and the regulation direction of local cities have always been guided by the central goal. Under the guidance of the central goal, cities can fine-tune the current urban policies in order to stabilize the development of the real estate market. As for the types and degrees of policy adjustments, they need to be determined according to the development characteristics of current cities.

Ma Huateng criticized by name： ten thousand words to interpret how Tencent lost the key battle of party games

Author |Pang ruijin

Edit |Hu zhanjia

In the recent game circle, the most eye-catching is undoubtedly the party game war between Tencent’s Dream Star and Netease’s Egg Party. Previously, Zero-state LT (ID: Lingtai _ LT) made a detailed interpretation of this in the article "Ren Yuxin’s" Opening Ding Lei ":The Star of the Dream of the Yuan Dynasty must not be guarded by the Iron Throne | Interpretation of Ten Thousand Words".

Now that three months have passed, what is the situation between the two sides?

Players who have paid attention to these two games clearly know that the indicators of Yuan Meng Xing are obviously behind those of Egg Party at present. Let’s see what happened in these three months.

The annual meeting named "Yuan Meng Xing"

Ma Huateng explained the reason for "going all out"

On January 29th, at the annual meeting of Tencent in 2023, Ma Huateng, Chairman and CEO of Tencent, spent 35 minutes reviewing in detail the development of Tencent’s businesses in the past year and made plans for the future.

Among them, when talking about the game business, Ma Huateng focused on "Dream Star":

"Games are our trump card business. At present, it is known as the world’s largest game company, and it seems to be lying on the credit book of success.

However, in the past year, we have been greatly challenged. The new generation of game companies have emerged one after another. From the gameplay to the content category, we are at a loss for a while, and friends keep producing new products. We feel as if we have made no achievements-we have also launched new products, but they are not as good as expected.

In the last two months, the leisure family party game "Yuan Meng Xing" has just entered the battlefield.

Although it is late, it is not only a game for us, but also has a social component. This is our base camp position in itself, and we must go all out and ask all businesses to combine and explore common development. "

Ma Huateng delivered a speech at the Tencent Annual Meeting in 2023.

Ma Huateng’s statement shows that Dream Star bears the ambition of Tencent, the company’s next rival in the game field, the glory of the king or Peace Elite.

From this, we can also know that the main reason why Dream Star was promoted to Tencent Group’s strategy is that the product and traffic combination model of Tencent’s core battlefield "game+social relationship chain" is being challenged-UGC social game "Egg Party" wearing an entertainment coat is rapidly becoming popular in the social field of acquaintances and strangers of teenagers, and it has achieved a monthly life of over 100 million in just one and a half years, and gained 500 million registered users, directly entering Tencent’s social base camp.

But at the same time, Ma Huateng also criticized that the game business can’t lie on the credit book. Compared with the new products of friends, tencent games’s business lacks bright products.

Ma Huateng’s dissatisfaction has its own reasons: according to the financial report data, tencent games got a rough start in 2023, especially local games: Q1 revenue was about 35.1 billion yuan, up 6% year-on-year; In Q2, it dropped to 31.8 billion yuan, down about 9.4% from the previous month. The domestic market revenue of Q3 games increased by 5% year-on-year to 32.7 billion yuan, but the growth rate was far behind that of the international market by 14%.

Judging from the PPT of Tencent’s annual meeting circulated on the Internet, Ma Huateng refers to the new products of friends, mainly referring to Netease’s "Going Against the Water" mobile game and "Egg Party", which set off the banner of new travel and even sent Netease to the fourth place in the market value of Internet companies, as well as the "Collapse: Star Dome Railway" launched by Mihayou, which can succeed "The Original God".

The PPT at Tencent’s annual meeting was transmitted online, in which competitors’ new products, such as Netease’s "Going Against the Water" mobile game and "Egg Party" and Mihayou’s "Collapse: Star Dome Railway", performed brilliantly.

In contrast, almost all the new products launched by Tencent in 2023 were eclipsed. The only bright spot was Yuan Meng Xing, which Tencent bet on the resources of the whole group, and it needed to compete directly with Netease’s Egg Party. This is a hard and protracted war, and even if Tencent goes all out, it may not be able to achieve its strategic goals.

Hundreds of people’s "Egg Party" suppressed thousands of people’s "Yuan Meng Xing"

Netease got revenge for the chicken-eating war.

Tencent’s emphasis on Dream Star is almost unprecedented.

On the research and development level, as a strategic product, Yuan Meng Xing was personally created by Z1 Studio led by Yao Xiaoguang, president of Tianmei Studio Group, the most powerful subsidiary of Tencent IEG.

Because Yao Xiaoguang is also the head of social platform business of Tencent PCG, and is in charge of QQ, Yuan Meng Xing was originally named as "ZPLAN", which is a one-dimensional universe project exploration focusing on games and social orientation. After a period of exploration of super QQ show, with the fire of Netease’s Egg Party, it evolved into the final form of Yuan Meng Xing as a competing product to meet players.

When ZPAN was first exposed, it was rumored that Tianmei had set up a team of more than 1,000 people, working in Shenzhen, Beijing and Shanghai, and Tianmei also had R&D team members from several other studios involved. According to an internal employee of Tencent IEG, the entire Tianmei studio group, except L1 and L2 (studios mainly responsible for the glory of the king and the glory of the king: The World), has helped to participate in the research and development of Yuan Meng Xing, "grabbing people everywhere, and the workstation can’t sit down".

On the marketing level, the first wave of marketing offensive has been fierce since the launch of Dream Star on December 15th. On December 2, 2023, Tencent not only announced the official launch time of the game, but also announced in a high-profile manner that it would invest 1.4 billion yuan in the first phase, without capping the long-term investment, more than 600 heads of KOL waving flags, and Tencent poured all the resources of the whole group to help, which made Yuan Meng Xing show the appearance of the opening king. As soon as it appeared, it overtook Egg Party in both the download list and the best-selling list.

Similarly, Netease attaches unprecedented importance to Egg Party. Ding Lei, CEO of Netease, said in early 2023 that Netease would continue to invest more R&D power and management resources in Egg Party, making it a product with 10 or even 20 years of vitality like Fantasy Westward Journey. To this end, Ding Lei broke the convention and stared at the game project personally, not only asking questions, but even being willing to participate.

However, according to the latest report, there are only about 100 people in the team behind "Egg Party", which can’t be compared with "Dream Star". However, under Netease’s strong defensive strategy, Yuan Meng Xing only beat Egg Party for 20 days in the best-selling list, and then entered a stalemate stage for about a week, and then Egg Party began to overtake Yuan Meng Xing, which led Ma Huateng to criticize the game business mercilessly at Tencent’s 2023 annual meeting and explained why he should go all out to do Yuan Meng Xing.

Below, we can re-examine the process of engagement between the two sides from the data and time nodes published in Egg Party and Dream Star:

It is understood that "Egg Party" became popular during the Spring Festival in 2023, with a maximum income of over 10 million per day and a maximum daily activity of over 30 million, and continued to top the iOS game list within one month. On September 7, 2023, Netease announced in a high-profile way that "Egg Party" had achieved an unprecedented "double-billion achievement"-that is, MAU (monthly active users) exceeded 100 million+the total number of maps totaled 100 million. On December 8, Netease announced that the cumulative number of registered users of Egg Party exceeded 500 million.

On December 15th, Tencent’s Dream Star was launched, and the two sides launched an offensive and defensive war of marketing purchase. For the results, the outside world can only analyze the gains and losses of both sides from the changes in various lists.

Originally, Yuan Meng Xing dominated the Egg Party in both the best-selling list and the download list, but on January 1st, the Egg Party achieved a short-term overtaking, and from January 11th, Yuan Meng Xing has been behind the Egg Party in the best-selling list (Ma Huateng’s speech at Tencent’s annual meeting was in this period), and it was not until March 15th that the new season started that it overtook the Egg Party.

Comparison of the Best-seller Rankings of Yuan Meng Xing and Egg Party

Comparison of Download Rankings between Yuan Meng Xing and Egg Party

On January 25th, 2024, the creative team of Yuan Meng Xing released a "Letter to All Players of Yuan Meng Xing" through Weibo, official WeChat official account and other channels, in which some data performances since the launch of the product were disclosed for the first time-in less than one month after the launch of Yuan Meng Xing on December 15th, 2023, the number of registered players exceeded 80 million.

Tencent officially announced that the number of registered users of Yuan Meng Xing exceeded 80 million in the first month of its launch.

Then, on February 2, 2024, the Egg Party sent a happy news called "Egg Victory Ceremony" to the players in the game, saying that "we won again", and announced that the daily play times of Egg Paradise exceeded 100 million, 400,000+content creations were added every day, an average of 3.8 paradise maps were born every second, and the game had 20 million+creative partners with love and like-mindedness.

Next, Netease officially announced that the DAU (daily active users) of Egg Party on New Year’s Eve exceeded 40 million, and after the first day of the New Year’s Day, Dream Star was overtaken by Egg Party in the download list, and the gap between the two sides was rapidly widened during the whole Spring Festival file-data points, as of February 15, Egg Party was in China App Store for nearly 30 days.

Netease announced on the first day of New Year’s Eve that "Egg Party" will live more than 40 million days.

However, Yuan Meng Xing has not yet released all the data during the Spring Festival, but what is certain is that both DAU and Liushui are far lower than Egg Party, so Tencent’s offensive campaign for the Spring Festival has not won, but has been completely surpassed by Netease. So, how does Netease arrange the "Egg Party" to keep rolling?

Originally, Egg Party announced that it would invest 500 million yuan to encourage the creation of UGC content, but Dream Star announced that it would spend 1.4 billion yuan to encourage the creators of UGC in the first stage before it went online, and the subsequent investment would not be capped. After entering 2024, "Egg Party" quickly followed up and announced the opening of the annual plan of "10 billion subsidies to give back eggs". The first step was to double the original incentive of 500 million yuan to 1 billion yuan, and even provide employment opportunities.

At the beginning of 2024, Netease announced the opening of the annual plan of "10 billion subsidies to give back eggs"

Netease’s strategy of spending a lot of money has achieved results. Egg Party not only continued the popularity of last year’s Spring Festival, but even promoted DAU from 30 million during last year’s Spring Festival to 40 million on New Year’s Eve this year. However, the performance of Dream of the Yuan Dynasty has gone from bad to worse, which can only be explained as the struggle between two tigers is bound to hurt …

It can be said that this war not only failed to repeat the history of the "chicken-eating war" between Netease and Tencent five years ago, but also allowed Netease to report the "revenge with one arrow" for the defeat in the chicken-eating market five years ago.

Spring Festival marketing war

Who is better?

Kwan, the producer of Egg Party, said in an interview with foreign media mobilegamer.biz recently that the success of Egg Party depends not on huge purchases, but on effective promotion and marketing with UGC as the core, and the promotion of Egg Party depends on players and communities. For example, in January, the Tik Tok account of "Egg Party" rose by 13.84 million yuan, of which 10.28 million yuan rose in a week through the Spring Festival theme activities, which overwhelmed Dong Yuhui, and now it generates billions of views every month.

From January 22 to January 28, 2024, Egg Party gained more than 10.28 million yuan in a week through the theme activities of the Spring Festival.

On the other hand, the recent defeat of Yuan Meng Xing made Tencent fail to win the "king" position of the party game track. Is it a strategic mistake of Tencent, or is its strategy too conservative? And we can see the whole leopard from the fierce confrontation between the two sides in the Spring Festival stalls.

Actually, Ma Huateng didn’t arrive at the Spring Festival when he spoke at Tencent’s annual meeting. However, due to the family-friendly nature of Yuan Meng Xing and the fact that Egg Party was popular during the Spring Festival holiday last year, both players and practitioners regarded Yuan Meng Xing’s efforts in the Spring Festival as a time window and opportunity for Yuan Meng Xing to regain the situation, and Yuan Meng Xing also opened on January 26th.

During the whole Spring Festival of 2024, Tencent and Netease further "made a big fight" around the game Spring Festival welfare, celebration activities, star power, IP linkage, UGC content and so on. All kinds of marketing inside and outside the game are pervasive, and the marketing methods adopted by each party can almost find targeted countermeasures in the other party, such as:

"Egg Party" invited Andy as the spokesperson, while "Dream of the Yuan Dynasty" invited Adam, YUQI and Daxun Wei; "Egg Party" is linked with bears, while "Yuan Meng Xing" is linked with brands such as Altman and Milk Dragon. "Egg Party" carries out IP linkage with the Forbidden City to watch the Tang Dynasty, and promotes the traditional culture through innovative scene presentation and interesting cultural relics play. "Dream of the Yuan" is linked with several brands, such as Juewei Duck Neck, Haidilao, Luckin Coffee, Laiyifen Snacks, the GreenParty and Clever, to create offline stores and online games, so as to enlarge the influence of games in users’ real life.

During the Spring Festival, "Egg Party" also achieved the feat of covering hundreds of cities online through 43 Spring Festival temple fairs in 33 cities in 15 provinces, plus 154 egg friends’ encounters and some punching activities. "Dream of the Yuan Dynasty Star" launched a variety of linkage products offline, including "Star Treasure" dolls launched in cooperation with the Green Party and other brands, physical collection cards in cooperation with Aofei Entertainment, and even limited-edition "Dream of the Yuan Dynasty Star" theme fireworks products launched in cooperation with Liuyang Fireworks …

During the Spring Festival, the official of Egg Party actively arranged the offline Spring Festival temple fair activities.

A limited edition theme fireworks product jointly launched by Yuan Meng Xing and Liuyang Fireworks.

The most noteworthy thing about this is that the two sides take turns to board the Spring Festival Evening or other parties, which is very likely that you will sing and I will appear-

In fact, the first to start the cooperation mode between the game and the mainstream party is Yuan Meng Xing —— On the evening of December 31st, 2023, an adaptation song of "Family Fun" from Yuan Meng Xing named "Dream Together and Find Yourself" boarded "Sailing 2024—— New Year’s Eve Party of CCTV". When introducing the program, the host also specifically mentioned "Thanks to Tianmei Studio Group for their strong support to this program. Gather good friends anytime, anywhere. Dream star, let’s go to happiness together! "

The adaptation song "Dream Together" of "Dream of the Yuan Dynasty" appeared in the New Year’s Eve party of CCTV Headquarters.

Perhaps Netease was inspired by the linkage mode of game and party cooperation initiated by Tencent, so it planned a series of linkages between Egg Party and mainstream parties during the Spring Festival-first, Happy Birthday, which was adapted from the theme song of the seventh season of Egg Party on February 2nd, won the CCTV 2024 network Spring Festival Evening. For this party, CCTV’s four channels broadcasted 12 times in a row, and the whole network broadcast volume exceeded 1.5 billion. Then, on February 7th, the seven opera styles of Egg Party were even more stunning, and they appeared in the 2024 Henan Spring Festival Evening hosted by Henan Satellite TV. Many people were amazed by the combination of reality and drama art and expressive force.

"Egg Party" won the CCTV Headquarters’ 2024 Internet Spring Festival Gala on New Year’s Eve with "Happy Birth" adapted from the theme song of the seventh season.

"Egg Party" appeared in the 2024 Henan Spring Festival Gala hosted by Henan Satellite TV.

Netease was not satisfied with the Spring Festival Evening of CCTV and local TV respectively. On New Year’s Eve, it also held the 2024 Spring Festival Evening of Egg Island in the game, and built a new cyber New Year’s Eve with young players in three "Spring Festival Evening".

"Egg Party" held the 2024 Egg Island Spring Festival Evening in the game.

Pay attention! ! ! I’m the most beautiful egg in the Spring Festival, and I’m going to connect to three "Spring Festival Galas"!

After boarding the three Spring Festival Galas in succession, The Egg Party really attracted the attention of the mainstream network to a certain extent, and brought a very effective circle-breaking effect. According to statistics, on the three social platforms of Weibo, Tik Tok and bilibili, "Egg Party" generated eight related hot searches during the Spring Festival.

After boarding these three Spring Festival Galas in succession, there were eight related hot searches made by Egg Party during the Spring Festival.

As a direct competitor of Egg Party, Yuan Meng Xing was caught off guard by Netease’s Spring Festival Evening offensive for a time. After returning to work after the Spring Festival, the Yuan Meng Xing project team quickly reached a second cooperation with CCTV. This cooperation is to let "Yuan Meng Xing" broadcast the CCTV Lantern Festival live, and let the host read such a slogan simply and directly:

"Next, welcome everyone to" Yuan Meng Xing ".You can watch the Lantern Festival party and participate in solve riddles on the lanterns activities through the genuine family party APP or WeChat QQ Yuan Meng Xing applet. You can also get permanent’ fashion’ and’ lantern lights’! "

"Yuan Meng Xing" directly chose to cooperate with CCTV Lantern Festival.

However, this is also the advantage that Yuan Meng Xing with built-in Tencent video is more inclined to use Tencent’s resources to create a "small meta-universe" compared with Egg Party. Previously, Dream of the Yuan Dynasty used a projector in the Star Home to let users watch Tencent videos in the game, but this time, Dream of the Yuan Dynasty directly set up a new big screen in the middle of the Star Dream Square, so that all players can watch the live broadcast of CCTV Lantern Festival here.

"Star of Dreams" directly set up a new big screen in the middle of "Star Dream Square" to broadcast the CCTV Lantern Festival live.

This time, "Dream of the Yuan Dynasty" was presented in a live online interactive way: CCTV host and "Dream of the Yuan Dynasty" invited the audience in front of the scene and TV to solve riddles on the lanterns together; In the live broadcast, Xingbao showed riddles and did enough interaction; Finally, the host invited everyone to go to solve riddles on the lanterns in Yuan Meng Xing.

The host of CCTV and Yuan Meng Xing invited the audience in front of the TV to solve riddles on the lanterns together.

The way in which "Dream of the Yuan Dynasty Star" linked with the party was a concrete presentation of the "super digital scene" proposed by Ma Xiaoyi, senior vice president of Tencent a few years ago. When modern technology meets traditional festivals, as the only "Little Metauniverse" live broadcast scene of CCTV Lantern Festival, it not only embodies innovation, but also deepens the integration and communication of "thought+art+technology", allowing the public to feel the fresh experience brought by digital technology while celebrating the festival.

The live broadcast of "Dream Star" to the 2024 CCTV Lantern Festival is a concrete presentation of "super digital scene"

It is also the linkage with the live broadcast of the CCTV Lantern Festival that made Yuan Meng Xing, which dropped to 42 on the best-selling list, jump to 16th on the best-selling list on the Lantern Festival, which raised the income curve. Although it still can’t catch up with Egg Party, this wave of Lantern Festival offensive can be regarded as a hope for further counterattack of Yuan Meng Xing in the future.

However, the income curve of Yuan Meng Xing declined further, and it fell out of the top 50 of the best-selling list for the first time on March 7, which has already declared Yuan Meng Xing’s defeat in this round of the Spring Festival party game war. However, Tencent has not given up "Dream Star", and is currently preparing for the next big version of the content update, when a new round of party game showdown will be ushered in.

On February 29th, Netease released the financial report for the fourth quarter and the whole year of 2023. Although it set the best performance in history (revenue exceeding 100 billion for the first time and profit exceeding 30 billion for the first time), the Q4 revenue and profit were not as good as the market expectation, which led to the decline of Netease’s share price. Behind the decline of Netease Q4′ s performance, one is the lack of new games, and the other is to block "Dream Star". Netease has greatly increased its marketing expenses.

Ding Lei, the boss of Netease, commented on this: "The increase in marketing expenses in the fourth quarter is mainly due to competition. I think this is normal. During the Spring Festival this year, the number of daily active users of Egg Party exceeded 40 million, indicating that the marketing expenses we spent have received positive and positive results. The proportion of market expenses next year will not change much compared with this year. We are still very strict in the management of market expenses, and we have been actively exploring various methods to effectively improve the return on investment, so I believe that there is no need to worry about it from the operational point of view. "

In 2024, Netease’s investment in "Egg Party" is still increasing. For example, Netease’s annual plan of "10 billion subsidies to give back eggs" is intended to send 10 billion yuan in 2024. However, at present, Netease has paid a lot of money to block Yuan Meng Xing. After all, under the fierce attack of Tencent, Egg Party successfully suppressed Yuan Meng Xing in the double list (download list and best seller list) throughout the Spring Festival, and has maintained its advantages to this day. Even Yuan Meng Xing has surpassed the mobile game "Against the Water" and "Fantasy Westward Journey".

UGC content ecological moat is too deep

"Yuan Meng Xing" is hard to shake the user disk of "Egg Party"

Party games are inherently leisure and social, with low game threshold and strong social attributes. In fact, they have become the social currency of young people and can be called a new generation of "family fun games".

In the initial online stage of Yuan Meng Xing, as a new product, the game, together with Tencent’s call for more than 600 online celebrity to help out and large-scale purchase marketing, once made the growth rate and increment of Yuan Meng Xing exceed that of Egg Party, but with the user growth rate and increment of Yuan Meng Xing, it was exhausted, so it still could not swallow the stock market of Egg Party after one month.

During the Spring Festival, people will have a lot of leisure time, and large-scale population migration activities have also created conditions for the popularization of party games. Therefore, as the highlight moment of party games, the Spring Festival file is a severe test for Tencent and Netease. Therefore, both Tencent and Netease took the Spring Festival file as the stage of the second round of the party game war. However, in this fierce marketing war of the Spring Festival file of the party game, Yuan Meng Xing not only failed to shake the first-Mover advantage of Egg Party, but even further widened the gap.

Now Tencent and Netease have been fighting for three months, and both sides realize that this is not the battle of Tianwangshan, which can be done quickly, but will be a protracted war like a seesaw. Then, how can Yuan Meng Xing reverse the decline of "opening higher and walking lower"? Since big money marketing cannot reverse the situation, perhaps Tencent should make changes from the product level.

Party games are for young people, and the target users should be young people. The Star of Dreams wants to be a national leisure game of "Xian Yi for all ages" and replicate the success of the glory of the king. For this reason, Tencent integrated biochemical pursuit, Grandmaster at Arms, hide-and-seek, breaking through Neverland, Who is a werewolf, undercover action, etc. into Yuan Meng Xing, in an attempt to build a QQ game hall with party attributes and provide players with more choices.

Various ways of playing in Yuan Meng Xing

However, the recent data decline of Yuan Meng Xing also shows that the game with the goal of "Xian Yi for all ages" and "all ages" is probably a false proposition. Yuan Meng Xing wants to be a family fun game for users of all ages in product positioning, but the result that any group wants to do it may be that every group can’t do it well. If a player says that in the werewolf killing mode, the experience of single player matching and team matching is completely different, Tencent chose to sacrifice the game experience of single player in order to match the traffic of team matching.

On the Zhihu, the discussion about the declining popularity of Yuan Meng Xing has also become a hot topic. "How do you think that the popularity of" Yuan Meng Xing "has been greatly reduced after one month of service?" It has been viewed more than 2.18 million times, among which many game practitioners actively express their opinions.

According to the game planner "The Magician Cat is Extraordinary", when a homogeneous competing game appears, players tend not to play this homogeneous competing game because the original sinking cost is too high, for example, a lot of time and money spent before the game, various props accumulated in the game, and accumulated social relationships.

"The Magician Cat is Extraordinary" also compares the failure of many game products that follow the strategy, such as the glory of the king, and thinks that products that are essentially homogeneous can’t attract players to abandon sunk costs and throw themselves into the embrace of new products, unless Dream Star is "much better, good enough to make you willing to give up the old games you played before", otherwise, before Netease’s Egg Party doesn’t make any fatal mistakes,

The game industry analyst "Du Li Ren" thinks that "Yuan Meng Xing" lost in Goose Factory and didn’t realize that party games/family fun games/leisure competitive games/Sugar Bean People like games can make a big DAU product in China market. However, under this throne track, if the first-hand advantage is lost, the cost and difficulty of catching up will still be unbearable even for Goose Factory.

"DuDu Chestnut" also added that if the success of "Egg Party" is an ancient god-level splash of wealth because the product mispronounced the spell, then the current failure of "Star of Dreams" is the inevitable result of Don Quixote’s challenge to the throne windmill. From the marketing behavior of Goose Factory, we can see that the idea of launching the whole product reveals a sense of despair and fatalism that going out without proper sword has been besieged by six sects of Guangmingding.

In fact, two users in Zhihu, who are practitioners in the game industry, believe that the failure of Dream of the Yuan Dynasty lies in the loss of the first-hand advantage as a follower, and the migration cost is involved when users switch to new products after paying a certain sunk cost. From the game design point of view, Yuan Meng Xing, which stands on the giant’s shoulders, is not because the product is not good enough, but because the UGC community has already formed before the Egg Party, and the corresponding users’ minds, emotions, culture and socialization are difficult to be successfully copied by the latecomers.

Maybe someone will refute the case of Netease’s chicken-eating war that Tencent’s post-production team won five years ago, but if we make a detailed reply, the situation faced by these two wars is different:

First of all, Netease’s "Wild Action" was less than half a year ahead of Tencent’s mobile game of eating chicken. Although the daily active users exceeded 20 million, the user relationship chain has not yet settled, and the sinking cost of users abandoning the game is not high. The game of eating chicken belongs to the competitive battle category that Tencent has always been good at. Players are more accustomed to using Tencent’s traffic based on WeChat and QQ and the user’s social relationship chain to open black, not to mention Tencent also owns the copyright of genuine chicken-eating games. In addition, internal Tianmei and Photon are also engaged in horse racing, and the two studios have been deeply involved in the shooting game track for many years, and they are ahead of Netease in polishing and restoring the details of the products. Finally, before the game version number was obtained, Tencent directly killed Netease’s chicken eating game by operating two chicken eating products for more than one year at a loss.

In addition, in terms of product quality, Netease’s Wilderness Action is also one level worse than Tencent Photonics Studio’s Jedi Survival: Stimulating the Battlefield. Netease uses its own engine Messiah to develop, and the picture quality and operation feel are not enough. Tencent uses unreal engine 4, which is consistent with the end-game "Survival of the Jedi", and restores the game experience anchored by the end-game to the greatest extent. In addition, Netease’s accumulated experience in shooting game track is far from Tencent’s, and the route of photon selection to restore the end-game has also defeated the innovative route of mobile games chosen by Tianmei. In the end, "Jedi Survival: Stimulating the Battlefield" successfully ate the "chicken" from the melee of many mobile games.

Ma Xiaoyi, senior vice president of Tencent, once commented on Tencent’s winning the chicken-eating war: "When the door of a market segment has not yet been opened, it needs enough strength, that is, good enough products and sufficient resources, to push the door open. For example, some people started shooting games in China in 2004, and Tencent only started doing them in 2008. The ultimate success is those who achieve quality, get a good solution in key gameplay, understand the core of this game, and build the surrounding ecology based on the core, so that such products can finally be. " It can be seen that if you want to open a new game category, quality must be the premise, which is more important than speed and traffic. If you are not a pioneer, you will definitely win. Obviously, the quality of Operation Wilderness, which was half a year ahead in the starting stage at that time, was not enough to create a chicken-eating category in mobile games with a strong attitude.

However, the deeper reason is that the user demand of competitive war games is different from that of party games. The user demand of chicken-eating games lies in being able to quickly team up with acquaintances and friends and match strangers with the same level, while the user demand of party games is based on the content ecological interaction of UGC.

The social relationship chain based on acquaintances is the biggest advantage of Tencent’s entry into the game field, and Tencent is also good at accurately matching users with similar competitive level, especially under the premise that Tencent already has the successful case of the glory of the king, so the biggest advantage of Jedi Survival: Stimulating the Battlefield is that it can make many players match in a short time, and there are a large number of robots in the low sub-bureau, so that many players with poor skills can also get a very good game experience, which effectively guarantees the players.

However, the moat of UGC content ecology is deeper than the social relationship chain and user matching mechanism. In this respect, Tencent has not had a particularly successful product case so far, let alone being able to achieve a latecomer. Of course, when it comes to content and community genes, Tencent is also indispensable, and casual games are Tencent’s strengths. What Tencent needs to do now is to come up with an original explosion phenomenon-level new tour and be a leader rather than a follower. In the long-term competition of party games in the future, tencent games also urgently needs a successful explosive product to boost its morale, to prove that it understands and can catch young people.

Nowadays, Egg Party has evolved from a single game to a platform product. With massive user resources, high-quality maps and a large number of game anchors, Egg Party continues to generate word-of-mouth and brand influence, and fully expands the content ecology of UGC through a benign snowball-like positive cycle.

Kwan, the producer of Egg Party, told foreign media that Egg Party was originally established as a UGC project, so it is not just a party game. "Other party games usually rely on the development team to create most levels and game mechanisms. However, in Egg Party, we believe in one principle: players are the most creative people and have unlimited potential. Therefore, Egg Party attaches great importance to UGC. The core of UGC is to lower the threshold for the use of editors. "

Kwan admits that the first day of Egg Party was not popular because it takes time for players to create and share levels. "In fact, the development of Egg Party in China market is not smooth. We experienced days of low morale and confusion. However, by persisting in constantly improving the UGC experience, we have gradually won the recognition and support of the majority of players. " Kwan said, "So far, more than 10 million players have become map makers, with an average of 10 maps per person." According to the data released by Netease before the Spring Festival, there are now more than 20 million creators of Egg Party, and an average of 3.8 paradise maps are born every second.

Kwan added that "Egg Party" is not a kryptonite game. On the contrary, the commercialization of the game is mainly based on appearance. "Our goal is for all players to establish close social ties in the game, become friends and get together. Therefore, our core business philosophy is to help players be themselves. "

The first creator conference of Egg Party was held on June 17th, 2023. The producer Kwan said that the UGC map of Egg Party was added by one million every week, and the number of creators exceeded ten million.

In contrast, Yuan Meng Xing, which entered the market one and a half years late, even if it invested 1.4 billion yuan in incentive funds to provide all-round support to UGC creators, it would be difficult to cross the moat of UGC content ecology in Egg Party. For example, it is also a recently recommended map. The number of UGC maps of Egg Party is generally in the millions, and the most can even be played by millions of people. On the other hand, "Dream of the Yuan Dynasty" is on the order of 100,000, and at least only tens of thousands of people play it. The user activity of both UGC games is obvious.

The UGC content of Egg Party is too deep, and Yuan Meng Xing, as a follower, is insurmountable.

In fact, Tencent’s product style has always been better at the improvement and perfection stage from 10 to 100, rather than the initial cultivation stage between 0-1 and 1-10. Therefore, the failure of Dream Star is not due to the product strength, but the more important factor is that Tencent, which lost its first-Mover advantage, failed to lay a good foundation in the content ecology. Compared with the UGC content ecology spontaneously formed by the players in Egg Party, Dream Star can’t really build the foundation from 0-10 initial cultivation stage by throwing money alone, so it is naturally difficult to build a towering building from 10-100 on the "tofu soil".

This is the same from the Weibo war with Sina on the social media track in Tencent’s history, the UGC long video war between ByteDance and bilibili on the watermelon video, and the catching-up pace of Tencent’s video number VS Tik Tok on the short video track at present. Of course, just as Ma Huateng described the video number as "the hope of the whole goose factory", Yuan Dream Star is too late to enter the market and is a follower, so it is difficult for Yuan Dream Star to cross the community barrier of UGC content ecology of the pioneer Egg Party.

Back then, Tencent, as a follower of Sina, launched Tencent Weibo only for defense. When WeChat was born, Tencent immediately switched tracks and carried out All in, which kept the foundation of the social empire in the mobile era, and then got tickets for the mobile Internet, which was far more successful than being a social media platform.

When WeChat was born, Tencent immediately changed the track and carried out All in, which was far more successful than being a Weibo.

Today, 14 years later, the whole network is paying attention to the party game war between Tencent and Netease, two China Internet giants. Netease, a veteran game giant in China, which is often known as the "second child of the Millennium", is definitely not willing to be relegated to Tencent for a long time; Tencent, on the other hand, will never give up its position as the game and social leader when it lacks a king-level game relay that can change the industry structure for five consecutive years.

In 2024, if Dream Star wants to achieve something, I’m afraid it needs to readjust its positioning, and make differentiation according to user data and market feedback, so that there is hope of overtaking Egg Party in a corner. He Beihang, a game industry analyst who has worked in Netease and Tencent successively, wrote on his official website that the most suitable route for Yuan Meng Xing is to be different from Egg Party, and the target users are mainly young people with social needs for marriage and love. The game environment is also improved for such users, and the market that Egg Party cannot reach is "established".

Tencent loses key battle

What is the future of Yuan Meng Xing?

Tencent Tianmei Studio Group, which once came from behind in the MOBA mobile game war and made "the glory of the king", a "money printing machine" that made Tencent eat dividends for almost ten years, is undoubtedly the studio with the most abundant funds and resources in the game industry in the world. For example, today’s American studio group mobilized the elites of major studios to create "Star of Dreams", and then mobilized the group’s resources All in to fully bet on entering the party game track that is regarded as the position of guarding Tencent’s social base camp, and it is also a key battle for Tencent to compete for Z generation users.

However, Yuan Meng Xing failed to make Tencent’s dream come true in this crucial battle. Now, Tencent is facing the situation that on the one hand, Netease shook the basic social disk with Egg Party, which caused a "backyard fire", and on the other hand, it supported the creators’ high-intensity marketing investment through "money-buying ability"+joint endorsement+red envelopes "pulling people’s heads" and throwing money, but it did not achieve remarkable results, and the user retention rate was not high.

Nowadays, in this battle that Tencent attaches great importance to, it can’t "lose" or retreat. There are two main roads in front of Yuan Meng Xing: First, it is willing to accept the failure of Yuan Meng Xing, give up its determination and behavior to compete with Netease in party games, and turn to other tracks to find new opportunities; The second is to continue All in, develop a new version of Yuan Meng Xing, and wait for the right time to compete with Netease again.

In addition, Tencent can further increase the price after making a choice in "Dream Star", and then settle down again on the track of party games, support new projects as challengers, and compete with Netease again. For example, among Tencent’s four major studios, only Tianmei Studio Group will go to war at present. It is not excluded that other studios or Tianmei will continue to carry out horse racing attacks on the party game track in the future.

No matter how Tencent will respond next, it will be a key turning point in the history of China’s game industry, which also means that Tencent’s pre-emptive competition mode is not omnipotent in the past. From the "IEG self-research project springing up plan" released by Tencent at the beginning of this year to strengthen the investment in research and development resources for new opportunities, new gameplay and vertical game incubation, Tencent itself is aware of this problem and has started its own reform mechanism for change, but the effect remains to be seen.

On March 15th, after the "Time Roaming" version of Yuan Meng Xing was updated in the new season, the game realized the formal intercommunication between WeChat and QQ. This is also the first time in history that Tencent’s games directly opened the WeChat and QQ ecosystem, and Yuan Meng Xing also surpassed "Egg Party" for one day on the best-selling list. For Tencent, it has undoubtedly opened a new journey of Yuan Meng Xing. It can be seen that at present, Tencent still won’t give up "Dream Star", and it will not easily give up on the track of party games. What kind of big moves Tencent will sacrifice in the future is worthy of continued attention.

"Yuan Meng Xing" realized the official intercommunication between WeChat and QQ, which is the first time in history that Tencent games directly opened the WeChat and QQ ecosystem.

Just as Ma Huateng criticized the unsatisfactory performance of the game business at Tencent Annual Meeting in 2023, he encouraged all the staff: "Now we are as excited as chicken blood, and we are back to the process of how to step up from more than a dozen people in the game industry. Recalling the difficult process of starting a business, we will have a fighting spirit. We can’t lie on the credit book and retreat if we don’t advance."

How will Tencent IEG make a choice in the future, and can it hand over an answer sheet that will satisfy the big boss Ma Huateng?

Female donkey friends walked alone on the ＂Locke Line＂ and lost contact for 9 days. More than 100 police and people searched and rescued.

　　Huaxi Dushi Bao-cover journalist Xu Xiangdong

　　In 1928, Joseph Charles Francis Rock, an American explorer, came to Muli County, Liangshan Prefecture, crossed the vast mountains and virgin forests, and went to Aden, a rice city in Ganzi Prefecture. This route was called the Lok Line, from which the word "Shangri-La" came. The scenery along the Lok Line is absolutely beautiful, with three main snow-capped mountains. It is the top hiking route in China and attracts many outdoor enthusiasts.

　　On April 19th, Jing Qianqian, a 31-year-old female donkey friend from Qingdao, Shandong Province, challenged the Lok Line. She arrived in Muli County and planned to cross the Lok Line on foot alone. On April 20th, she started crossing from Dulu Village in Muli County, and originally planned to arrive in Aden four days later, but since the 20th, she has been in a state of losing contact.

　　After Jing Qian lost contact, Muli County dispatched more than 100 people to the mountains for search and rescue in three ways.

　　On the morning of April 29th, good news came. The police and local villagers of Shuiluo Police Station of Muli County Public Security Bureau found Jing Qianqian who was injured and had a weak breath near Baishui River in Shuiluo Township, and rescued her from the mountain. At this time, she has persisted in living in the wild for 9 days.

　　go missing

　　Uninvited wizard

　　Female donkey friends hike the Lok Line alone.

　　According to Jing Qianqian’s brother-in-law, Mr. Wang, Jing Qianqian is single, a doctor and an outdoor enthusiast, with good physical fitness and relevant field hiking experience.

　　Before leaving for Muli this time, Jing Qianqian told her sister and a friend about her travel plan, saying that there was no cell phone signal for a few days during the hike, and she would report peace after the signal.

　　For most people, the Lok Line is a strange word. Jing Qianqian’s family is not aware of its danger. In addition, she has had many experiences in the field before, and her family did not discourage her.

　　On April 18th, Jing Qianqian set off from Beijing, flew to Chengdu and took the train to Xichang. On the 19th, I took a bus from Xichang to Muli. Then, start from Muli County, arrive at Shuiluo Township, and then go to Dulu Village. On the 20th, from Dulu Village to Shuiluo Gold Mine, the crossing officially started.

　　Combined with the online strategy, she drew up a planned itinerary: after leaving on April 20, she walked 15 kilometers that day and arrived at Mancuo Cattle Farm for camping (4000 meters above sea level); On the 21st, walk 11km to Wanhuachi Cattle Farm (4200m above sea level); On the 22nd, I walked 11 kilometers and arrived at Xinguo Cattle Farm (4270 meters above sea level). On the 23rd, I walked for 12 kilometers and arrived at Xiadu Cattle Farm (4400 meters above sea level). On the 24th, walk 13km and arrive at the destination Aden Scenic Area (3,700 meters above sea level).

　　Dulu Village, Shuiluo Township, is the starting point of hiking on the Lok Line. Further on, there is no road and no cell phone signal.

　　At about 7: 00 p.m. on April 19, Tser Onding, a villager in Dulu Village, met Jing Qianqian with a backpack at Shuiluo Township Bus Terminal. Jing Qianqian told Er Onding that she was going to Dulu Village, preparing to cross the Lok Line, and was waiting for the contacted car to pick her up.

　　At that time, it was getting dark and Dulu village was still far away. When I saw Jing Qianqian alone, Er Onding drove her to her destination for free. Halfway to the garage, Tashi, a villager who came to pick up Jing Qianqian, arrived, so Jing Qianqian changed to Tashi’s car and went to Dulu Village. That night, Jing Qianqian added Er Onding as a friend through WeChat.

　　On April 20, Jing Qianqian set out and started hiking alone without a guide. According to the crossing plan, she should have arrived in Aden on April 24, but she has never contacted her friends and family, and her mobile phone has been disconnected, and she has lost contact.

　　Tsering Onding said that after April 20th, he never received Jing Qianqian’s WeChat again, sent no messages back, and his circle of friends was not updated.

　　look for

　　Hundreds of people enter the mountains.

　　Three search and rescue teams, three lines for search and rescue.

　　Before the crossing, Jing Qianqian met a friend and met in Aden on April 24th, but she stood me up. Her friend immediately contacted Jing Qianqian’s family, and the family then called the police in Aden Scenic Area and asked for help.

　　After searching, the rescue team in Aden Scenic Area did not find Jing Qianqian in the Aden area. Judging from this, she is still located in Muli County.

　　"I should persuade her again." For Jing Qianqian’s loss of contact, Tsering Onding regretted it. At that time, he had been persuading Jing Qianqian to invite a guide and a team leader. It was dangerous to go alone, but he failed to persuade her.

　　On April 25, the day after Jing Qian lost contact, Muli County Public Security Bureau 110 received an alarm from Jing Qian’s family and asked for it. The local government and the police immediately launched an emergency linkage mechanism, organized three search and rescue teams, and went into the mountains for search and rescue in three routes. At the same time, print the searching for you announcement and paste it along the way.

　　According to the police investigation, Jing Qianqian entered the mountain near Shenxian Cave, Baishui River, Qila Village, Shuiluo Township.

　　The first rescue team, led by Er Danzhu, started from the Xialuo formation in Qila village, passed Zhaheqi and Caowuqi to Aden, and asked the villagers who dug cordyceps along the way.

　　The second rescue team, led by Tumi, started from Shuiluo township government, passed through Erze Gold Mine, Baishui River and Changbing, and reached the border of Daocheng.

　　The third rescue team, led by Tashi Danzhu, set out from Baishui River, passed through Erze, and searched at the border between Erze Ranch and Daocheng.

　　The Shuiluo Township Government also mobilized and organized village cadres and villagers who went up the mountain to dig Cordyceps, and used walkie-talkies to contact each other and launched a nationwide search and rescue. More than 100 people participated in the rescue. However, the mountains and forests along the Lok Line are dense, there are no roads, and there is no cell phone signal all the way, so the rescue is very difficult.

　　At the same time, the criminal investigation, special patrol, traffic police and tourism bureau of Muli Public Security Bureau are also on standby at any time to prepare for emergency rescue. Enthusiastic netizens in Muli County also spontaneously organized themselves to provide relevant help for finding Jing Qianqian.

　　find

　　Lie beside the river ditch

　　Weak breathing, broken leg.

　　On the evening of April 27th, Jing Qianqian’s brother-in-law, Mr. Wang, and other family members rushed to Shuiluo Township from Shandong to cooperate with the rescue work. Family members far away in Shandong are also anxiously waiting for the news ahead.

　　By April 29th, it had been 9 days since Jing Qian lost contact, and the rescue work was still in progress. With the deepening of the three rescue teams, the search area is gradually expanding.

　　At 7 o’clock on the morning of 29th, Huang Lijun, director of Shuiluo Police Station of Muli County Public Security Bureau, set out again with two policemen and Jing Qianqian’s family to search near Baishui River.

　　At the scene, the police, family members and village cadres once again analyzed the map, and everyone discussed and prepared to search again in the nearby area where Jing Qianqian set off. Eight enthusiastic villagers joined the search and rescue team.

　　At 8 o’clock in the morning, the search and rescue team entered the dense jungle. After walking for about 2 hours, I came to a river ditch and a backpack on the ground appeared in front of everyone. Next to the backpack, lay a woman in a green jacket. Everyone exclaimed together: Jing Qianqian!

　　Huang Lijun came forward to check and found that JingQianQian still had a weak breath and pulse, and her lips were still trembling slightly. After preliminary examination, her leg was fractured, her face was pale and emaciated, and her condition was very poor.

　　Huang Lijun said, find JingQianQian place, is a river ditch, it is not easy to be found, no one thought she would go there. When she was found, she still had some dry food in her backpack.

　　Rescuers immediately cut down some trees and made a simple stretcher on the spot. Everyone carefully carried Jing Qianqian to the stretcher and moistened her lips with cotton swabs.

　　Everyone took turns carrying stretchers and escorting Jing Qianqian down the hill. At the same time, the police informed two ambulances on standby in the township through the intercom.

　　At about 12 noon, Jing Qianqian was sent to Shanxiatong Highway. The medical staff at the scene immediately infused her and measured her blood pressure, and her condition improved slightly.

　　Subsequently, she was taken to an ambulance and taken to the hospital for emergency treatment. What is the specific situation? As of 1 o’clock this morning, there is no news of escape.

　　remind

　　Although the scenery is beautiful, it is not recommended for women to cross alone.

　　The Lok Line is about 90 kilometers long, with the lowest elevation of 2,300 meters and the highest elevation of 4,800 meters. Among them, most of the lines are above 4000 meters above sea level. In addition to crossing dense forests, they also have to cross a number of barren mountain passes, and the mobile phone has no signal throughout.

　　It is found that Jing Qianqian’s distress is about 2 hours away from Baishui River at the foot of the mountain, and Baishui River is less than 10 kilometers away from Shuiluo Gold Mine. This shows that Jing Qianqian didn’t walk for a long time after departure, and she may have an accident because of falling and other reasons. At the same time, it has deviated from the direction of Locke’s line here, which also shows that she may have lost her way. Fortunately, she was trapped in the wild, persisted for 9 days, and finally waited for help.

　　Mr. Chen, a senior friend of Xichang who once crossed this route, said that the beautiful scenery on the Lok Line will attract a large number of outdoor enthusiasts from April to May and September to October every year. This route does not require high skills, and there is no need for rock climbing, but it belongs to moderate intensity hiking and has certain dangers. Travelers need to have more outdoor experience, good physical fitness and can’t have altitude sickness.

　　It usually takes 4 to 5 days to cross the Lok Line. Basically, it is a group trip. Local villagers should be hired as guides in advance, and caravans should be hired to transport camping equipment and food. Because of the high altitude and no one, you may encounter unexpected situations at any time. At this time, if there is no help from others, it will be fatal. Therefore, it is not recommended for individuals, especially women, to cross alone.

　　On April 15th, before the loss of contact, the Shuiluo Township Government issued the "Advice Letter for Travellers Entering Shuiluo Township".

　　The "Advice Book" reminds tourists that because the scenic spots in Shuiluo Township have not been formally developed, the dense forests in the territory are easy to get lost, the natural conditions are particularly bad, and various safeguard measures are still lacking. Previously, there have been incidents in which tourists were killed in the mountains. I hope that tourists will cherish their lives. Although the beautiful scenery is ahead, don’t rush into undeveloped areas without adequate preparation.

Why is the road to work so clean after the first snow？ Wuhan traffic police sprinkled 105 tons of salt and snow melting agent overnight.

On Monday morning rush hour, many citizens were worried that the road would be affected by the strong wind, rain and snow the night before, so they went out early, but the road was clean and there was no water and ice, which was no different from the usual Monday morning rush hour. Changjiang Daily reporter learned from the traffic control department that in order to cope with the bad weather, the city’s traffic police took to the streets overnight and made a series of preparations.

The reporter learned from the Command and Dispatching Center of the Municipal Traffic Management Bureau that the command rooms of all districts in the city report the road traffic conditions and road icing conditions every hour from 0: 00. The command room of the senior management brigade is equipped with standby forces on duty to grasp the road conditions in time through video, the temperature conditions of departmental bridges in time through the traffic video analysis application system, and the bad weather warning information is released in time through 12 LED screens on the road and 30 screens of 12 toll stations.

The high-speed traffic control brigade also contacted the maintenance, road administration and rescue units in advance, prepared more than 400 tons of snow melting agent, 13 snow shovels and spreaders, 12 maintenance patrol vehicles and 8 rescue vehicles, and more than 80 road administration and maintenance personnel arrived in advance. More than 2,000 reflective cones and more than 50 warning signs were set up on key bridges to make emergency preparations for snow melting and antifreeze. According to the snowy road conditions, from 21: 30, 105 tons of salt and snow melting agent were spread on key road sections such as the outer ring road, the second passage of the airport and the western section of the fourth ring road, and various emergency treatments for snow melting and thawing were done in advance.

Optical Valley Traffic Police prepared and installed 40 emergency signs, 300 reflective conical barrels and 200 water horses in advance. On the evening of 13th, additional police forces were sent to direct traffic at major intersections, so as to find and eliminate traffic safety hazards at intersections such as bridges, sharp bends and poor sight, accident-prone sections and easy-to-block sections in time. Cooperate with road administration, maintenance and other departments to clear snow and prevent skidding, and throw snow melting agent on the snowy road surface at the first time to prevent the accumulation of snow on the road surface from melting and freezing. Electronic guidance screens constantly remind drivers to drive slowly and keep a safe distance at important sections such as Guanggu Turntable, Minzu Avenue, Gaoxin Avenue, National Highway 316 and Third Ring Road.

The traffic police on the riverbank will move at the sight of snow, and at the same time, they will increase the road police force, and at the same time, they will grasp the traffic road surface and facilities in the jurisdiction in real time through video inspection and road patrol control. The combination of road police and facilities patrol inspection will ensure the smooth traffic road surface and good facilities in the jurisdiction. Sixteen rain and snow weather warning signs prepared in advance will be placed at the diversion turnouts of Wuhan Avenue and Jiangbei Expressway overnight, and at the same time, 50 tons of salt, 1,000 straw mats, 1,000 shovels, 2 snow melting vehicles and 500 snow chains will be reserved, and snow melting and anti-skid materials will be loaded to deal with sudden warning on the road caused by bad weather at any time.

With the city’s traffic police ready, there was no icy road section in the central city of the city on Monday morning peak, and the road traffic situation was the same as the usual Monday morning peak.

(Changjiang Daily-Changjiang Net reporter Cindy Wei correspondent Lei Xinbin Wang Meihui Zhan Xiaojing)

Reporting/feedback

＂Green Leaves＂ Turn into ＂Golden Leaves＂ Small Tea Leaves in Yingwu Town, Sinan, incite ＂Big Industry＂ to strengthen the village and enrich the people.

There are green mountains everywhere, and the breeze blows the green buds. Although it has entered January, the contiguous tea mountain is still refreshing in the 5G smart tea garden in Zhajiaba Village, Yingwu Town, Sinan County.

In recent years, Sinan County has always adhered to the development orientation of "one main and two auxiliary", and the tea industry, as one of the agricultural industries with "one main and two auxiliary" layout in Sinan County, has reached a certain industrial scale. As one of the "six major districts", Yingwu Town is one of the core areas of Sinan County Tea Park with outstanding regional advantages. Yingwu Town is located in the core area of Sinan County Tea Park, with a total area of 16,459.52 mu of ecological tea planting over the years and an existing preservation area of 14,555.32 mu, involving 23 enterprises and cooperatives and 11 rural collective economic organizations. In November 2017, Sinan County took advantage of the opportunity of poverty alleviation cooperation between the east and the west (Changshu, Based on its advantages, the town continued to exert its strength, and made great efforts to promote the high-quality development of eco-tea industry, strengthen the brand building of tea products, continue to enlarge and strengthen deep processing, broaden the sales channels of tea products, and take various measures to improve the comprehensive benefits of tea industry.

Concentrate on cohesion and form a "game of chess" for development.. Town-level special classes are commanded by the front and deployed in advance. In accordance with the strategic positioning of "prospering the town with tea and enriching the town with tea", the town-level special class took the initiative to go deep into the tea-related villages, invited special experts in science and technology to strictly control the climate, soil and other indicators, and fully demonstrated the layout of tea gardens, factor protection, interest linkage, production and marketing docking, etc. Village-level special classes take the initiative and pay close attention to implementation. Village-level special classes will decompose the tasks assigned to people, implement the guarantee of village cadres, promote the time sequence to the sky, and compact the responsibility of "two teas" industry development. The broad masses actively participated and their enthusiasm was high. Under the active guidance and arrangement of town and village special classes, resident teams, village branch committees and collective economic organizations, the masses actively participated in industrial planning, land measurement, soil preparation and impurity removal, tea seedling transplanting and management, tea picking and other work, which realized a strong atmosphere in which the masses in tea-related villages rushed to participate in development. Listen to the command from top to bottom and listen to the arrangement from left to right, forming a working pattern of joint management, which provides guidance for promoting the redevelopment and efficiency improvement of the tea industry in the whole town during the 14 th Five-Year Plan period.

Constantly explore, cooperate to build a "network" and grasp development. Pay attention to brand building. Strengthen product positioning, packaging and design, display regional characteristics, broaden market sales, increase publicity, and enhance brand influence and brand effect. Relying on Guizhou Pinjie Agricultural Development Co., Ltd., Sinan White Tea East China Marketing Center has been built in Changshu, and 12 chain stores have been developed, with a cumulative media advertisement of 1.2 million yuan, which has sponsored cultural and sports activities loved by Changshu citizens, effectively enhancing the popularity and reputation of Sinan White Tea. Strengthen quality supervision. Strengthen tea management and protection, implement standardized planting, picking and processing, and continuously improve product quality. Adhere to innovation and lead. Actively explore the improvement of processing technology by scientific means, introduce the only Biluochun process production line in the province, and improve the intelligent level of each process, so that the product quality will reach a higher level and win the reputation of customers.

Technology empowerment, promoting industry "one line" and promoting development. Relying on Internet technology, Parrot Town built a 5G smart tea garden to promote the development of tea industry. Make full use of modern information technologies such as big data, Internet of Things and mobile internet, vigorously promote the modern tea industry in internet plus, build a tea industry data center, analyze a map of data, and establish a digital tea garden management platform. Using the industry-leading 3S technology, 5G Internet of Things technology, wireless communication technology, and big data technology based on data analysis and data mining, and artificial intelligence technology based on machine vision and deep learning, a smart tea garden control system is built to solve the problems of difficult supervision in the traditional tea planting process, such as fertilization, pest control, tea picking and processing, realize the information management of the whole tea industry chain before, during and after production, effectively "reduce the burden" for tea management and protection, and help the tea industry to achieve rapid economic growth. Relying on the location advantage, we should adhere to the integrated development, focus on building a brand of white tea, further improve the integrated development of tea tourism, create a characteristic business card of "the hometown of white tea", integrate the tea industry into the tourism industry chain, and build a rural leisure ecological tea garden that integrates tourism, tea picking and farmhouse villa.

"People don’t live up to the castle peak, and the castle peak will live up to people." In recent years, the tea industry has become a characteristic industry and an ecological industry for Sinan to broaden people’s income and get rich in mountainous areas. Pieces of tea and tea trees have painted a new picture of Sinan’s industrial prosperity, people’s wealth and ecological beauty, gradually realizing the deep integration of "tea tourism" and paving the way for rural revitalization with broad prospects.

Author: Tian Jie Wenbo Editor: Wang Chun second trial: Long Rong third trial: Chen Hong always on duty: Gou Wenming.

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In November 2023, the last wave of NS new tour recommendation： real-life love game, carriage 8 full version debut.

Hello, everyone, it’s the end of November in a blink of an eye. Is it snowy or warm as spring in your place?

Today, we bring you the last wave of game recommendations in November. I hope you will enjoy it!

Recommended stars★To show that the highest five stars.

1. Bourrouilh: Electronic Games

Game type: puzzle solving

Release date: November 17, 2023

The original "Bourrouilh" is an Australian cartoon, which tells the story of Bourrouilh, a puppy, and her family. The painting style is relatively young, and it mainly focuses on family and early childhood education, which is similar to "Peggy Piggy".

However, its douban score is as high as 9.7, and it has achieved amazing results in the world. It has been played for more than tens of billions of minutes, and its cute image has become the favorite of preschool children.

This cartoon follows the image in which Bourrouilh lives happily with his sister Bingo and his parents. Players can play small games in the cartoon alone or in cooperation.

For example, magical xylophone, bouncing balloon, squeaking bird Archie, etc., support local multiplayer games, and you can play with your family and experience a warm and happy atmosphere.

The color and image of Bourrouilh are very suitable for children, and the color gamut actually covers dogs’ vision. Even they like to watch it, but it is hard to say whether they can play games with you.

Comprehensive recommendation: Samsung ★★★★

2. Guns and Spurs 2

Game type: action adventure

Release date: November 24, 2023

Fistful of dollars, a low-priced game, also tells the story of the career of a cowboy in the west.

The player plays a bounty hunter named Jack Lane, chasing fugitives in the lawless west. Lasso can be used to catch criminals in the game, or a cowboy duel can be held at sunset.

Of course, more often, you still need to suppress fire, hone your equestrian and gun skills, shoot at criminals and beat them to justice.

The picture quality of the game is low, but the gameplay is quite refreshing. You can experience the life of the cowboy in the west on the handheld.

Comprehensive recommendation: Samsung ★★★★

3. Pasha Times

Game type: business simulation

Release date: November 28, 2023

Some people like destruction, while others like construction. In fact, the sense of accomplishment of construction is far greater than destruction.

This is why many players like farming games.

This game is a game with a primitive background. Players need to domesticate animals in tribes, cultivate crops and become the earliest farmers.

Like similar games, we can take risks in Yuan Ye, capture the first animals, find seeds suitable for planting, fish in ponds, dig mines in caves, meet girlfriends at festivals, and make the tribe the most comfortable home.

The painting style of this work is very comfortable, belonging to hand-painted pixel style, and the beautiful scenery and dynamic characters are very attractive.

Comprehensive recommendation: four stars ★★★★★★

4. Gothic Dynasty 2: Classic Edition

Game Type: Role Playing

Release date: November 29, 2023

As an open world game in Europe and America, this game can be regarded as one of the best, and it was once as famous as the ancient scrolls.

The game adopts a fantasy background, and players can play the role of medieval knights. On the prisoner-ruled island, they begin an adventure to save the war between human beings and orcs.

The freedom of the game is very high, and players can choose knights, wizards, thieves and other professions. Weapons are divided into two-handed and one-handed weapons, magic is divided into spell magic and scroll magic, and you can study unique spells by yourself.

The biggest obstacle is the old mosaic modeling and no Chinese interface. If it can be overcome, the game is still very good.

Comprehensive recommendation: four stars ★★★★★★

5, "Mother and Fetus Single"

Game type: interactive love

Release date: November 30, 2023

This is a love game shot by a real person, which tells the story of a single man in Seoul, Jiang Jimo, who frequently dates girls in order to get rid of being single before he is 30 years old.

Your goal is to substitute for Jiang Jimo’s identity, and in the interaction with girls, correctly choose to improve your goodwill and achieve the purpose of communication and even marriage.

The game needs to choose the answer according to the dialogue. Because of the real image, there will be a video for each response. You can also play small games according to the surrounding environment or props to arouse girls’ interest and open their hearts.

It is not easy to play for about two hours. Their topics range from childhood to hobbies, from school to work. A wrong answer will make the girl feel bad, and she needs to choose the best solution to get a happy ending.

To a large extent, this is equivalent to a blind date simulation. Steel straight men should learn empathy and compassion, and understand the girl’s mind, which may also have certain reference significance in reality.

Different from the similar game "I am surrounded by beautiful women", the girl in this game will not revolve around you. On the contrary, you should try your best to win her favor in order to win the beauty back.

Comprehensive recommendation: four stars ★★★★★★

6. Mario Kart 8: Deluxe Edition

Game type: car racing

Release date: November 30, 2023

"Mario Kart 8: Deluxe Edition" has finally been updated recently, and all 48 tracks and new characters have gathered together, which is basically a complete version.

So we recommend the latest version of the carriage to you today. After the season tickets are available, Nintendo has released version 3.0.1, which integrates all the characters and tracks. If there are no accidents, it should be the final version.

"Mario Kart 8: Deluxe Edition" was released on April 28th, 2017. It was loved by players with its silky feel and low threshold. It was basically updated every year, running through the entire career of Switch.

By the end of the third quarter of 2023, the game sales reached an astonishing 57.01 million sets, making it the undisputed sales champion of NS. Even in the third quarter, it beat 990,000 sets of the new work Tears of the Kingdom, and topped the quarterly championship again with 1.5 million sets.

It is said that Mario Kart 9 will land on Switch2 in the second quarter of 2025. I wonder if it can surpass the sales of carriage 8.

Carriage is the implementer of Nintendo’s "simple and deep" game concept. Everyone can play and experience fun. This is the true meaning of Nintendo’s game!

Comprehensive recommendation: ★★★★★★★

That’s all for today. Thank you for watching.

Your concern is the greatest encouragement to me.

The Lakers did not hesitate to renew Brother Thick Eyebrows, who is the highest-paid contract in the NBA.

On August 5th, Beijing time, everyone was considering whether the Lakers would renew the contract with Brother Thick Eyebrow. After all, Brother Thick Eyebrow’s past injury history was not very good, but I didn’t expect that the Lakers could not wait to complete the contract renewal with Brother Thick Eyebrow on the first day when they were eligible to reach a contract renewal with Brother Anthony Davis.

Brother Thick Eyebrows didn’t hesitate. The two sides hit it off and signed the three-year contract with a total value of $186 million. For the Lakers, they are ready for James to retire. When James leaves, Brother Thick Eyebrows is their greatest reliance and can complete their rise.

It is worth mentioning that the average salary of this contract of Brother Thick Eyebrows reached 62 million dollars, which is the highest average salary renewal contract in NBA. I have to say that the Lakers have given Brother Thick Eyebrow enough respect, and Brother Thick Eyebrow also knows the sincerity of the Lakers, so the two sides will hit it off so well and have such a tacit understanding.

Last season, Brother Thick Eyebrows played 56 times in the regular season, averaging 25.9 points, 12.5 rebounds, 2.6 assists, 1.1 steals and 2.0 blocks. He became the third player in the history of the Lakers to average 25 points, 10 rebounds and 2 blocks in a single season since the 1973-74 season, so Brother Thick Eyebrows is still very strong.

Moreover, under the leadership of Brother Thick Eyebrows, the Lakers reached the Western Conference and narrowly lost to the Nuggets. In this offseason, the Lakers reinforced Vincent and other powerful experts, leaving behind a group of heroes. In the new season, the Lakers are still expected to hit the championship, even better than last season.

If Brother Thick Eyebrow is not injured, then the Lakers will have a backbone in the future, which is also the fundamental reason why the Lakers will not hesitate to renew Brother Thick Eyebrow. I hope Brother Thick Eyebrow can maintain a healthy body and not want glass attributes.