On June 16th, 2023 (27th) Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo opened in Shenzhen Convention and Exhibition Center. The exhibition area of this year’s auto show is 150,000 square meters, and more than 100 Chinese and foreign auto brands have made their debut with more than 1,000 models. The auto show will last until June 24.
This year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show is full of "new" meaning, which not only shows the new trend of Guangdong’s automobile consumption, but also highlights the unprecedented efforts of Guangdong to comprehensively promote automobile consumption. As the largest automobile manufacturing province in China, Guangdong has comprehensively strengthened automobile consumption under new energy sources, new formats and new modes, built an international consumption hub in Guangdong-Hong Kong-Macao Greater Bay Area, tapped the automobile consumption potential in Guangdong, released consumption kinetic energy with a powerful combination boxing, and promoted the high-quality development of Guangdong.
Full intelligence is coming! New energy consumption rose sharply
The first intelligent electric wagon, Weilai ET5 Travel Edition, was unveiled, and the new Fox Alpha S car landed … At this year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, a large number of new energy vehicles "appeared", which became the highlight.
In recent years, the consumption of new energy vehicles has greatly increased. Most new cars of participating brands are equipped with intelligent applications, and almost all new energy technologies of vehicle brands are "on board", realizing the comprehensive intelligence and new energy of vehicle brands. New energy vehicles have become a new trend of consumption today. China brand shoulders the banner of new energy vehicle consumption. At this year’s auto show, BYD swept Hall 6 to build a brand pavilion, which is the first national brand to build a brand pavilion at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show after BBA’s traditional luxury brand. More than a dozen new brands, such as Haobo, smart, Galaxy, Warrior, Wangwang and Ruilan, also officially made their official debut at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, bringing a variety of new cars, and the consumption of new energy vehicles was colorful.
In fact, new energy has become the "main tone" of this Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, which is closely related to the good consumption base of new energy vehicles in Guangdong. As the largest automobile manufacturing province in China, in 2022, Guangdong produced nearly 1.3 million new energy vehicles, up 140% year-on-year, accounting for about 18% of the national total output. One out of every six new energy vehicles in China is made in Guangdong. The consumption potential of new energy vehicles is huge and the consumption enthusiasm is obvious.
The heat of consumption of new energy vehicles is sweeping across many places in Guangdong. Guangzhou Municipal Bureau of Statistics shows that new energy vehicles continue to sell well, achieving a year-on-year increase of 34.5% in retail sales, and the growth rate is 15.9 percentage points higher than that in January-March. Shenzhen is already a veritable "capital of new energy vehicles". In 2022, the market share of new energy vehicles was about 50%. This year, the market share of new energy vehicles climbed over 55%.
The development trend of new energy vehicles is good, which has become the key direction of high-quality development in Guangdong in the future. On May 29th, the Guangdong Provincial Government issued "Several Opinions on High-quality Development in Guangdong in the New Era", proposing to build Guangdong-Hong Kong-Macao Greater Bay Area into an international consumption hub, promote the construction of an international consumption center city, support the consumption of new energy vehicles, and strengthen the construction of supporting facilities such as parking lots, charging piles, power exchange stations and hydrogen refueling stations.
Interactive experience, more patterns, and fresh car consumption.
Interactive and shared …
This Guangdong-Hong Kong-Macao Greater Bay Area Auto Show has set several "new" records!
For the first time, a circular, interactive and shared exhibition hall will be built in all directions, and a number of scene experience areas such as intelligent technology exhibition area, test drive area and unmanned intelligent driving area will be set up. This year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show has enriched and diversified car buying scenes, attracted a large number of consumers to participate in the interaction, and also made car consumption play a "new" meaning and full of vitality.
In the driverless experience area, L4 self-driving vehicles are provided, and many consumers are trying to ride with great interest, so they can experience the global self-driving fleet. Jaguar Land Rover, FAW Audi and other car companies also provide a wealth of road test props, which also allows consumers to test drive new cars for the first time.
How to broaden the scene of car use and tap the potential of car consumption with emerging models has become a new trend to promote consumption. Live broadcast, car festival, special car, blind box lottery … Guangdong is driving car consumption in all directions with a brand-new model.
Cross-border joint activities also make automobile consumption more fresh and interesting. Cars are combined with technology and culture to create a brand-new car-watching and car-buying experience for consumers. Previously, at the Automobile Shopping Festival held in Guangzhou, there were not only robots playing guzheng, but also interesting activities such as sand painting DIY and trunk market, which improved the car buying experience while watching cars and comparing prices, and the promotion results were good.
According to statistics from Guangdong Provincial Bureau of Statistics, the sales output value of Guangdong automobile manufacturing industry was 88.543 billion yuan in April, up 30.6% year-on-year. From January to April, the sales output value of Guangdong automobile manufacturing industry was 356.953 billion yuan, up 3.5% year-on-year.
In addition, the consumption level of consumers in Guangdong is relatively high, and the upgrading of brand consumption has also become a major trend of automobile consumption. Many brands, such as BMW, FAW Audi, Jaguar Land Rover, Hongqi, etc., have seized the strategic high ground of Greater Bay Area Auto Show with ultra-high specifications and new exhibits. Mercedes-Benz will continue to cover Hall 5 this year, which is the 10th time that it has built a brand pavilion at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show.
"Combination boxing" is coming! 100 million yuan subsidy continued to be released.
This year’s Guangdong-Hong Kong-Macao Auto Show has also brought immediate benefits to consumers in Guangdong, and heavily released subsidies for car purchases. During the auto show, governments and manufacturers at all levels also successively launched a series of powerful measures to promote automobile consumption.
Large-scale subsidized cars and car companies’ concessions are superimposed. Guangdong uses a set of "combination boxing" to amplify kinetic energy, releasing 100 million yuan of car subsidies to give back to consumers, and will once again tap Guangdong’s automobile consumption potential.
Since the beginning of this year, Guangdong has vigorously promoted automobile consumption, and the policies of trade-in and new energy subsidies have been released one after another. The government and enterprises have "joined forces" to revitalize automobile consumption, and the development trend of the automobile market is constantly improving.
Many preferential policies have been introduced in various parts of Guangdong to promote automobile consumption. On April 21st, "Several Measures for Promoting Consumption, Upgrading and Upgrading in Guangzhou" gave a maximum subsidy of 10,000 yuan to each eligible new car by grading, and gave a comprehensive subsidy to the purchase of new energy vehicles (hybrid oil and electricity) by grading. From March 1 to December 31, 2023, you can enjoy a subsidy of up to 10,000 yuan for purchasing new energy vehicles that meet the requirements in Guangzhou.
In Shenzhen, non-deep household registration personnel with valid Shenzhen residence permit apply for the increment index of new energy cars, and are not required to pay basic medical insurance in this city for more than 24 consecutive months recently. In Foshan, Zhuhai, Zhongshan, Jiangmen, Maoming and other places, large coupons of different degrees are also issued, which effectively promotes automobile consumption.
The promotion of automobile consumption has set off an upsurge in various places. Many car companies in Guangdong have actively followed up and launched large-scale preferential profit-making activities such as "buying fuel vehicles directly on the blue A brand", which has made automobile consumption hot again.
In 2022, Guangdong’s automobile output exceeded 4.1 million vehicles, ranking first in the country for the sixth consecutive year, with huge market consumption potential. Statistics from the National Bureau of Statistics show that from January to April, Guangdong produced 1,409,200 vehicles and 600,000 new energy vehicles. As one of the "four donkey kong" of social retail products, automobile consumption plays an important role in economic growth, and a series of "combination boxing" promoted by Guangdong government and enterprises will also directly promote domestic demand and stimulate consumption in key industries, and comprehensively promote Guangdong’s high-quality development.
Nanfang Daily reporter Gong Qianshu
