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Nova was founded with the product concept of "high value, love selfie". In this advanced four-shot era of Pro, the front shot was also upgraded to 32 million pixels. Not only that, the Kirin 810 high-end chip with 7nm process also makes Pro a hard core. Compared with the flagship manufacturing process and the EMUI 9.1.1 system, it makes the mobile phone more intelligent.

There are three versions of Pro in terms of price, 6+128GB is priced at 2199 yuan, 8+128GB is priced at 2499 yuan, and 8+256GB is priced at 2799 yuan. In this issue, we will focus on explaining i Pro in terms of performance and photography:

Huawei nova 5i Pro

This time we got the aurora color of Huawei nova 5i Pro, 8+256GB full netcom version. When you open the box, the first thing you see is Huawei nova 5i Pro. The front of the mobile phone adopts the "hole-digging screen" design in the upper left corner, which is officially called the pole full screen.

"Pole Full Screen" Design

The top of the back of the mobile phone is similar to the super-running eye shape, and the rear fingerprint recognition is used under the camera; At the bottom is Huawei LOGO, and the back of the whole mobile phone is full of light reflection. Although the layer has texture, it actually feels smooth.

Back design of Huawei nova 5i Pro fuselage

An official silicone soft shell is attached to the attachment, and another detail is that a 3.5 mm earphone is randomly attached to the box. Most mobile phones have a 3.5 mm headphone jack, but no headphones are included. In this respect, it is a bit unreasonable to limit costs and let users pay for the bill. From this point of view, Huawei is more concerned. For other accessories, it is equipped with 10V/2A fast charging head +Type-C interface data cable, instruction manual and clamping pin.

In order to solve the suddenness caused by Liu Haiping, and to further improve the proportion of mobile phone screens, this year’s extreme full-screen can be described as popular, and this full-screen solution quickly caused a wave. Huawei nova 5i Pro continues the design concept of extreme full screen, and adopts the off-screen lens technology under the screen of 6.2 to avoid the occlusion caused by bangs design, and the screen ratio reaches 83.58%.

Huawei nova 5i Pro front camera adopts blind hole scheme.

Considering the user’s actual aesthetics and convenience when taking selfies, Huawei nova 5i Pro chose the front camera in the upper left corner. It is worth mentioning that, unlike the general through-hole solution, this time it chose the blind hole solution, that is, it only penetrates part but does not dig through the entire LCD screen, and the lens is installed on the lower layer of the LCD screen. The blind hole solution can bring a smaller front-facing area, but it is more challenging in technology and technology.

In addition, under the condition of ensuring the size of the opening under the screen, Huawei inserted a 32-megapixel front lens, and the diameter of the lens head was only 3.05 mm. Thanks to the innovative contraposition assembly scheme and high-precision dispensing technology, the problems of light leakage and color cast at the edge of the screen hole area were prevented to improve the light transmittance of the screen. In terms of the actual screen look and feel, there are also no problems such as color cast and light leakage. Huawei has obviously done a good job in quality control.

The bottom of Huawei nova 5i Pro fuselage is a 3.5mm headphone jack, a Type-C charging jack and a speaker.

Fuselage rightThe side is the volume button and the power button respectively.

The evolution of the screen will not stop until the real full screen arrives. In order to achieve a higher screen ratio, Huawei nova 5i Pro uses technologies such as micro-slit earpiece to make the frame of the mobile phone narrower, and the body size is 156.1mm×73.9mm×8.3mm respectively. In addition, the left and right sides are respectively a card slot, a volume key and a power key; At the bottom of the fuselage are a 3.5 mm headphone jack, a Type-C charging jack and a speaker.

Huawei nova 5i Pro aurora color version, texture under light reflection.

The color matching of mobile phones is a symbol of fashion trend. Different from the previous metal body, the application of glass material in mobile phones has spawned more personalized body color matching. In recent years, Huawei has made good achievements in the exploration of popular colors, such as the aurora color, which has led the trend of gradual color change, and various mobile phone manufacturers have followed suit, and the rich color matching has given users more choices.

This time, Huawei nova 5i Pro brought three colors: aurora, emerald and magic night black. At the same time, the design of about 182 grams of fuselage weight+hyperbolic 3D glass performs well in the actual grip.

Just like an excellent athlete must have a strong heart, the processor of a mobile phone plays a decisive role in the system experience of the whole mobile phone. This time, Huawei nova 5i Pro is equipped with a new generation of 7nm flagship SoC developed by Huawei. I believe everyone is very interested in this chip. Let me give you a detailed introduction.

In terms of AI performance, Kirin 810 continues 9 series of excellent genes, and it is Huawei’s first mobile phone SoC with self-developed Da Vinci architecture. According to ETH test, Kirin 810 NPU scores 32,000+,far exceeding Snapdragon 710(ETH score: 6556), Snapdragon 730(ETH score: 13,000+) and Snapdragon 855.

The measured AI Benchmark running score data, the score of 330699 conforms to the official description.

Although the official claims that the Da Vinci architecture makes Kirin 810′ s AI capability the strongest in the industry, there is no one. However, in the data age, we don’t believe anyone. We directly use the running score to objectively look at the AI performance of this SOC. We use the AI Benchmark tool released by ETH to run the score, and the score reaches 33,099, surpassing a number of opponents. The AI performance is evident.

In terms of CPU, Kirin 810 adopts the CPU architecture of two A76 large cores and six A55 small cores, of which A76 is a customized version. From the performance point of view, the official claims that according to the test of Geekbench 4, the single-core running score of Kirin 810 CPU is 80% higher than that of Kirin 710 and 89% higher than that of Snapdragon 710. Two custom A76 high-performance large cores with 2.27GHz and six A55 high-energy small cores with 1.88GHz can realize flexible scheduling and efficient use of system resources.

The measured Kirin 810 runs in Geekbench 4.2.0, with a single core of 2829 and a multi-core of 7864, and a simultaneous operation score of 7683.

As the computing core of SoC, CPU plays a key role in daily APP opening, system sliding operation and multitasking. As a comparison, we use ——Geekbench 4, which has always been commonly used, to measure.

Judging from the price-splitting results, the scores of Kirin 810 single-core 2829 and multi-core 7864 equipped by Huawei nova 5i Pro far exceed those of competing Snapdragon 730 single-core 2500+ and multi-core 6500+, not to mention surpassing Snapdragon 710. At the same time, the operation ran 7683 points, which also performed well.

Measured 3D Mark running score

On the GPU side, Kirin 810 is equipped with Mali-G52, which improves the performance by 162% compared with the previous generation Kirin 710, and supports Kirin Gaming+ technology. As the core of graphics processing, GPU plays an important role in image rendering and game quality improvement. The author measured the scores of Open GL ES 3.1 and Vulkan 2,556 and 2,528 of Huawei nova 5i Pro with the tool of 3D Mark. From the running score of GPU, running large-scale 3D games can bring relatively good image quality performance, and the graphics processing ability is guaranteed.

Test the comprehensive performance with and, and the results are as above after starting the performance mode.

In other aspects like taking pictures, Kirin 810 integrates DMAP, DE and other modules, which improves ISP performance and algorithm, and further improves noise reduction and image details. In terms of communication capability, Huawei’s performance has always been very strong. After all, it started with communication technology, which I believe everyone has witnessed. This time, Huawei nova 5i Pro supports dual cards, dual VoLTE and dual 4G, which makes mobile communication more stable in complex communication scenarios.

I believe everyone will think that the running score of mobile phone is always an objective data, and the actual game operation experience is more important! Therefore, next, let’s measure two games, the glory of the king and Peace Elite, to see how the game performance of Huawei nova 5i Pro is. Because the author’s game level is really average, please don’t take it amiss, just look at the test results directly.

The glory of the king turns on the high frame rate mode, and all the settings are adjusted to the highest.

Turn on the high frame rate mode, and the frame rate of the glory of the king game in team battle mode is stable at around 60FPS.

Although it is a white game, we can’t be vague about the test. In the actual test, the glory of the king turned on the high frame rate mode, and the game quality was adjusted to the highest level. the glory of the king was able to keep 60 full frames for a long time, and occasionally reached 62 frames during team battles. The performance scheduling of Kirin 810 processor was more active.

Peace Elite sets the default maximum picture quality.

The operation process is stable and smooth, and there is no jamming phenomenon.

Looking at the peace elite again, Huawei nova 5i Pro gave me the greatest feeling in this link or in the control of fever. During the 30-minute game test of Peace Elite, the mobile phone was only slightly hot, and there was no hot feeling. After all, after testing the glory of the king, the Peace Elite was tested immediately, which was quite a test for the power consumption and heat control of mobile phones. Thanks to the 7nm process technology, Kirin 810 made Huawei nova 5i Pro achieve a balance between performance and power consumption.

In terms of taking pictures, Huawei nova 5i ProThe rear is equipped with 48 megapixel HD main camera+8 megapixel super wide angle+2 megapixel macro+2 megapixel depth of field AI four-camera lens.. This year, most of the main players in flagship machine are equipped with 48 million main cameras, which is the most critical for the improvement of the whole camera quality of mobile phones. The f/1.8 aperture ensures enough light to support the handheld super night scene mode. Let’s look at several sets of night scene proofs:

Left is the default mode, and right is the hand-held super night scene mode. You can see that the brightness of the whole picture has been improved by one level.

Proof performance of rainy night scene

When shooting night scenes, after choosing the hand-held night scene mode, it should be noted that the hand should be kept still for about 3 seconds as far as possible, which can ensure the filming rate of the camera. From the first two sets of proofs, we can see that Huawei nova 5i Pro handles indoor lighting in different colors, and the color reproduction of lighting is more realistic.

And there is still a big difference between turning on the super night scene and not turning on the super night scene mode. After turning on the super night scene, people feel that the brightness of the whole picture has improved by a level. Noise control is also in place, and the background is not "pasted".　

Finally, this set of proofs tested the control of high beam and strong light of Huawei nova 5i Pro shooting outdoor buildings, and the rainy weather environment and test environment were more complicated. It can be seen from the proofs that in the outdoor environment with large light ratio, Huawei nova 5i Pro suppresses highlights well, while retaining dark details, it highlights the layering of the picture, and the purity of the overall picture is relatively high.

2x zoom performance, details restored in place.

Performance of proofs under outdoor strong light irradiation

In the outdoor bright light environment during the day, the color reproduction of Huawei nova 5i Pro is very accurate, the sky has not been specially rendered, and with the automatic AI algorithm blessing, the picture is very transparent, and the overall style is natural and true.

Super wide-angle lens shooting

2 megapixel macro lens

As we all know, the biggest feature of wide-angle is to provide a wide field of vision. After distortion correction, Huawei nova 5i Pro, a wide-angle lens, can probably reach 103 wide-angle lens, which is suitable for shooting high-rise buildings. Macro is an important branch of photography, and Huawei takes into account the needs of users. This 2-megapixel macro lens is used to shoot petals, and the details are not lost after magnification. The combination of super wide angle and macro basically meets the shooting requirements of most scenes in life, which is really convenient.

After talking about rear camera, let’s talk about front camera. This time, Huawei nova 5i Pro is equipped with a 32-megapixel lens in front, which supports portrait super night scenes and relies on NPU blessing to realize AI beauty. When shooting portraits, Huawei nova 5i Pro will adjust the eye contour to make people’s eyes brighter. Let’s take a look at how the proofs perform:

Portrait super night scene modeIn the natural light during the day, people take selfie proofs.

Through the sample analysis, it can be seen that under the shooting of Huawei nova 5i Pro front lens, the outline of the whole character is clear, and the three-dimensional sense of the character has not been weakened in the dark scene. Especially the eyes are black and white, which restores the color and luster of eye shadow. Let’s take a look at the background. Thanks to Huawei’s AI algorithm, the dark background is not "pasted" and blurred naturally.

Young people generally like to take selfies. Huawei’s nova series not only deepens this field, but also expands to take selfies at night. In order to solve the two problems of low brightness and difficult focus of portraits in dark environment, Huawei nova 5i Pro adopts the method of separating people from scenes, skillfully uses the 4-in-1 super-pixel photosensitive element equivalent to 1.6μm, and then processes the images through NPU algorithm, which highlights the layering of people and backgrounds and makes the people more stereoscopic and clear.

The lack of power and the lack of battery life are the pain points that users generally reflect at present. Compared with, the battery capacity of Huawei nova 5i Pro has increased by nearly 20% this time, reaching 4000mAh. Judging from my personal experience, there is no pressure for heavy use for one day.

One-hour impactPower consumption test shows that the power consumption is about 16%.

Judging from the results of one-hour heavy game test, the Kirin 810 equipped with Huawei nova 5i Pro is satisfactory in performance and battery life. After the two games were tested, the power consumption was 16% after one hour, which was in line with expectations. Kirin 810 with 7 nm process cooperates with the optimization of Huawei’s latest system, and the 4000mAh battery can be used properly for one day without any problem.

In terms of fast charging, Huawei nova 5i Pro comes standard with 10V/2A charging scheme of 20w, and its charging efficiency is equivalent to that of Supercharge 22.5w It can be charged to 54% in 30 minutes and full in 90 minutes.

Huawei nova 5i Pro is equipped with a brand-new EMUI 9.1.1 system when it leaves the factory. Its biggest highlight is that it has joined EROFS, a read-only file system exclusively developed by Huawei, which has improved the random reading performance by 20%, such as the normal application cold start speed, background persistence and image extraction speed. And with the new GPU Turbo technology, the game experience is deeply optimized. At present, the technology has added 85 game support (25 overseas and 60 domestic), which basically meets the needs of most players.

completeNew EMUI 9.1.1 system+conventional system navigation mode

In the conventional navigation operation of the system, EMUI 9.1.1 integrates gestures, traditional three keys and floating navigation, and the customized operation meets the personalized experience requirements. The three methods are in line with most people’s daily operation habits, with simple logic and basically no learning cost.

Next, let’s talk about an interesting point of the system. Everyone has a musical dream, and national K songs have become a common APP for many people. For K-song users, most users are not professional singers, and there are some problems such as singing out of tune and not keeping up with the rhythm. In order to solve this problem, Huawei nova 5i Pro has introduced three technologies: AI tuning, headset joint noise reduction (related patents have been applied) and soft and hard combination to help users tune.

Quanmin k ge

The measured results are good. For friends who like singing but are not confident about their singing skills, they should also have the courage to share their songs on social platforms. It is conceivable that in the future, as AI technology becomes more and more mature, sound repair is likely to be as popular as beauty, and ordinary K-song users can also sing the sounds of nature. In this kind of market segment, Huawei is ahead of its friends, considering the needs of users.

Write it at the end

Through the evaluation of this experience, Huawei nova 5i Pro is a comprehensive strength machine headed by images. The front 32-megapixel super portrait night scene makes the characters more stereoscopic and beautiful; The rear 48-megapixel AI four shots, taking a wide angle, can also grasp subtlety; Equipped with a 7-nanometer Kirin 810 chip and a new NPU self-developed architecture Da Vinci, AI capability can be described as a global leader.

Others, such as the 4000mAh battery and the new GPU Turbo-powered EMUI 9.1.1 system, have brought many bright spots to Huawei’s nova 5i Pro. However, due to the design of the extreme full screen, the material of the screen determines that Huawei nova 5i Pro can only adopt post fingerprint recognition, which is a trade-off. To sum up, if you pay more attention to the comprehensive experience of mobile phones, then this mobile phone that focuses on audio-visual experience may be your dish.

Welcome to [Autohome Bazhong Discount Promotion Channel], we bring you the latest promotion information. At present, the much-watched Geely model is going through a vigorous price reduction promotion in Bazhong area. The maximum discount has reached an astonishing 12,000 yuan, which makes the starting price of this popular SUV drop to 63,800 yuan. If you are interested in this car, don’t miss this rare opportunity. Click "Chatty Car Price" in the quotation form now and seize this opportunity to get a higher discount!

As a compact SUV owned by Geely Automobile, Binyue has attracted the attention of many consumers with its unique exterior design. The front face features a family-style ripple air intake grille, which is combined with LED headlight sets to give the vehicle a distinct recognition. The body lines are smooth, and the overall style is dynamic, showing a youthful and energetic atmosphere. The side profile is full, and the curved design of the roof reduces wind resistance and improves driving stability. The rear design is simple and powerful, and the exhaust layout of the two sides shows the performance side. Overall, the exterior design of Binyue is modern, practical and personalized.

The colorful side lines are dynamic, the body size is compact and coordinated, 4330 mm long, 1800 mm wide, 1609 mm high, and the wheelbase reaches 2600 mm, which makes it travel freely in the city. The front and rear track are 1551mm and 1562mm respectively, ensuring good driving stability. The tire size is 215/65 R16, and it is matched with a delicate wheel design, which not only strengthens the visual effect, but also provides a comfortable driving performance.

In terms of interior, Colorful shows a combination of refinement and practicality. With a modern and minimalist design style, the center console layout is clear, and the 8-inch high definition touch screen is placed in the center, providing intuitive navigation and entertainment functions. The steering wheel is made of plastic, although not genuine leather, but it feels comfortable to hold and supports manual up and down adjustment for easy driver control. The car is equipped with USB and Type-C ports to meet the charging needs of passengers’ electronic devices. There are interfaces in the front and rear rows, each catering to the needs of front and rear passengers. The seats are mixed and matched with leather and fabric to ensure touch and durability. The main and passenger seats support multi-directional adjustment, including front and rear, backrest and height, providing passengers with a comfortable ride experience. At the same time, the rear seats support proportional reclining, providing flexible cargo space.

Binyue is equipped with a 1.5L L4 engine with a maximum power of 93 kilowatts, capable of releasing 126 horsepower. This engine is matched with a 5-speed manual transmission, providing the driver with a good handling experience. Its torque output is 152 Nm, which meets the daily driving needs while also ensuring the flexibility of the vehicle.

Among the praise of many car owners, the owner of Autohome is even more full of praise for its exterior design. The white body he mentioned seems to have a sense of high-end, and every time he looks at it, he loves this colorful car even more. It is not difficult to see that this model not only satisfies the owner’s fashion pursuit in appearance, but also shows high-end quality in the details, making driving a pleasure.

October 16th news, today 2024 Jaguar XEL listed, the new car will provide youth sports version, enterprising sports version and Yao black sports version optional, the price range is 299,800 – 341,800 yuan.

IT House noted that the 2024 Jaguar XEL added Seoul Pearl Silver, a new body color option, to the exterior, and launched the Yaohei Sports Edition model, which features a bright black front grille, window trim strips, side trims, exterior mirrors and a contrasting roof for a more dynamic visual effect. In addition, the new car also added black leopard head signage in the center net and rim positions to highlight the brand. The length, width and height of the new car are 4778/1850/1429mm respectively, and the wheelbase is 2935mm.

The 24-year-old Jaguar XEL continues the driver-centric sports car-style cockpit design, featuring Mars red Luxtec leather sports seats, a stitched design, and new bright carbon fiber trim. It offers 10-color adjustable interior ambient lights, and an in-car negative ion air purifier with PM2.5 filtration. The standard InControl OS 2.0 infotainment system provides up to two steps to access common functions, providing Tmall Genie voice assistant, a new generation of natural voice control system, and more.

In terms of configuration, the 2024 Jaguar XEL has also been improved. The mid-range Aggressive Sport model will be equipped with practical features such as front wireless charging, 10.25-inch central control screen, 5.5-inch air conditioning control screen, ACC adaptive cruise and bright metal sports pedals. The top model also has luxury features such as 12-speaker Meridian audio, exclusive welcome pedals and red brake calipers.

In terms of power, the 2024 Jaguar XEL will continue to be equipped with two tuned 2.0-liter turbocharged engines, including the low-power version with a maximum power of 147 kW and a peak torque of 320 Nm; the high-power version has a maximum power of 184 kW and a peak torque of 365 Nm. In terms of transmission system, the new cars are equipped with an 8-speed automatic transmission.

The new car adopts a lightweight high-strength aluminum alloy body structure, with a body-in-white aluminum alloy application ratio of up to 75%, achieving better lightweight and higher rigidity, reducing fuel consumption while improving driving sensitivity. With a 50:50 body balance weight ratio, sports car-grade aluminum double wisharm front suspension and multi-link rear suspension combination, it provides more robust grip and better stability.

The new car comes standard with Jaguar Drive Control Jaguar driving control system, which brings standard, economical, rain and snow and dynamic four driving mode choices, with unique adjustable dynamic mode to meet the personalized driving needs of different users; in addition, the 24-year Jaguar XEL is also equipped with ASPC full road condition adaptive control system, through low-speed cruise control technology, to help the vehicle calmly cope with low traction conditions such as ice and snow slippery roads.

In terms of auxiliary driving, the new car is equipped with ACC adaptive cruise system, lane keeping auxiliary features, driver fatigue monitoring, collision prevention emergency braking, electronic parking brake system and other technologies.

In a recent episode of "Hahahaha", Chen He’s mother was invited to participate in the recording, and unexpectedly, the show turned into a warm and heartwarming complaining session for Chen He. At the dinner table, when someone praised Chen He as a foodie, Chen He’s mother responded humorously, recalling Chen He’s thin when he was a child. Looking at his body now, it made her both helpless and worried, and others added "too much change". Later, she also joked that she found that Chen He’s head seemed to have grown bigger, and the discovery on the screen made her laugh. The intimacy between mother and son is self-evident.

When Chen He mentioned that his heart was unwell, his mother replied playfully, suggesting that it might have something to do with his body shape, which made Chen He dumbfounded while enjoying the food. In addition, Deng Chao and Lu Han revealed that Chen He’s "short-lived enthusiasm" for training and dance classes – he only attended twice and gave up, and his mother immediately added that "he often tries things once," although the words were a bit of ridicule, but also showed understanding and tolerance for his son.

Throughout the process, Chen He’s serial "complain" not only added countless laughs to the show, but also made the audience feel the intimate relationship between the participating guests and the warm atmosphere of family.

Hua’an Securities recently released the global technology industry weekly report: Apple and OpenAI reached a cooperation, "pure blood Hongmeng" released soon, the following is the summary of the research report: this week’s market review, from the index performance, this week (2024-06-10 to 2024-06-14), the Shanghai Composite Index weekly rise and fall of -0.61%, growth enterprises market index weekly rise and fall of 0.58%, Shanghai and Shenzhen 300 weeks rise and fall of -0.91%, CSI 1000 weeks rise and fall of 0.53%, Hang Seng Technology weekly rise and fall of -1.72%, Nasdaq index weekly rise and fall of 3.24%; from the plate performance, the media index weekly rise and fall of 2.39%, Hang Seng Internet technology industry weekly rise and fall of -1.08%, CSI Overseas China Internet 50 index weekly rise and fall of 0.07%, artificial intelligence index weekly rise and fall of 5.48%, computer index weekly rise and fall of 3.66%, data element index weekly rise and fall of 2.37%, cloud computing index weekly rise and fall of 5.96%, Xinchuang index weekly rise and fall of 5.28%, industrial software index weekly rise and fall of 2.41%.

Hua’an Securities recently released a weekly report on the global technology industry: Apple has reached a cooperation with OpenAI, and the release of "Pure Blood Hongmeng" is imminent.

The following is a summary of the research report:

This week’s market review

From the index performance point of view, this week (2024-06-10 to 2024-06-14), the Shanghai Composite Index weekly rise and fall of -0.61%, growth enterprises market refers to weekly rise and fall of 0.58%, Shanghai and Shenzhen 300 weeks rise and fall of -0.91%, CSI 1000 weeks rise and fall of 0.53%, Hang Seng Technology weekly rise and fall of -1.72%, Nasdaq index weekly rise and fall of 3.24%; from the plate performance point of view, the media index weekly rise and fall of 2.39%, Hang Seng Internet technology weekly rise and fall of -1.08%, CSI overseas China Internet 50 index weekly rise and fall of 0.07%, artificial intelligence index weekly rise and fall of 5.48%, computer index weekly rise and fall of 3.66%, data element index weekly rise and fall of 2.37%, The cloud computing index rose or fell by 5.96% on a weekly basis, the Xinchuang index rose or fell by 5.28% on a weekly basis, and the industrial software index rose or fell by 2.41% on a weekly basis.

Apple partners with OpenAI to integrate ChatGPT into iOS, iPadOS and macOS

Apple announced a partnership with OpenAI at the WWDC24 developer conference, with ChatGPT integration powered by GPT-4o coming to iOS, iPadOS and macOS later this year. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features directly from these experiences. Apple’s Siri voice assistant can connect to ChatGPT. OpenAI does not store requests when accessing ChatGPT in Siri and the writing tool, and the user’s Internet Protocol Address is obscured, OpenAI said. (36Kr)

The 3rd Meitu Imaging Festival released 6 products, opening a new stage of "AI workflow"

On June 12, Meitu held the 3rd Meitu Imaging Festival with the theme of "Talking about AI Workflow", and released 6 products on the spot: Meitu Yunxiu V2 – Professional-grade AI batch retouching software, Shooting V2 – Making oral broadcast videos with AI, Meitu Design Studio V3 – Essential AI design tools for e-commerce people, Station Cool Design Services – Looking for high-quality design services, Come to Station Cool, Qimi – Game Material AI Production and Delivery Platform, MOKI – I use AI to make short films. Covering commercial photography, oral broadcast video, e-commerce design, design services, game marketing, and video generation. While using AI workflow to help industries and users improve efficiency, Meitu’s global VIP membership reached a record high. As of June 11, Meitu’s global VIP membership was 10.63 million. (Meitu Company)

Huawei Developer Conference 2024 schedule announced, "Pure Blood Hongmeng" debuts

On June 8th, the Huawei Developer Conference 2024 will be held in Shenzhen from June 21st to 23rd. The beta version of HarmonyOS NEXT Hongmeng Galaxy Edition has become one of the biggest highlights. The Hongmeng Galaxy Edition system base is fully self-developed, removing AOSP code, and only supports Hongmeng kernel and Hongmeng system applications, so it is also known as "Pure Blood Hongmeng", which will bid farewell to the early compatible Android strategy. (Fast Technology)

Scientific and technological innovation refinancing accelerates the implementation and accurately supports technology-based enterprises

On June 14, 2024, the central bank website issued a document that in April 2024, the People’s Bank of China, together with the Ministry of Science and Technology and other departments, established a 500 billion yuan re-loan for scientific and technological innovation and technological transformation, of which 100 billion yuan is specially used to support the first loan of technology-based small and medium-sized enterprises in the start-up period and growth period, and to encourage Financial Institution Group to invest more heavily in early, small and hard technology. (Zhitong Finance)

Investment advice

1. Overseas AI:

The latest Chrome has built-in Gemini Nano large language model, which can run completely locally and is free offline. Suggested attention: Meta, Adobe, Microsoft, Nvidia, AMD, Amazon, etc. (Hua’an Securities, Jin Rong, Wang Qijue, Fu Xiaoyu, Lai Zuohao)

Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please check before use. Operate accordingly at your own risk.

[Editor in charge: Zhu Ling]

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun