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Google was sentenced to monopoly and may face these five penalties.

The U.S. district federal court recently sentenced Google, saying that it monopolized the search and advertising markets and violated the U.S. antitrust law.

Judge Amit P. Mehta said in his ruling that "Google is a monopolist" and said that these actions of Google violated Article 2 of the Sherman Act: it is forbidden for anyone to "monopolize, attempt to monopolize or collude with others to monopolize any part of any trade or business".

Judge Mehta pointed out in a 277-page ruling that Google almost controls 90% of the online search market and 95% of the smartphone market. There are also details of the agreement between Google and those browser developers and mobile device manufacturers, such as how to divide and pre-install Google search as the default engine. Google used these agreements to squeeze the market share of competitors, and the incentives for innovation and investment decreased, and the advertising fees also went up.

At present, it is only a preliminary judgment, which only involves the issue of corporate responsibility and does not involve specific punishment measures. The next decision may require it to stop some business activities, and may even split its search business. In addition, Google is also facing another federal antitrust case about advertising technology, which is expected to be heard in September.

Kent Walker, president of Google’s global affairs, said that he would appeal the ruling. He stressed that Google can dominate because it has built a best and most practical search engine, which is good for consumers and advertisers.

Some people have commented that this is one of the most important antitrust cases in this century, and it is also the beginning of a series of cases to be filed against large technology companies, which may profoundly change the business operation mode of Internet technology giants. This case may have an impact on other countries’ antitrust lawsuits against Google, Apple, Amazon and Meta (the parent companies of Facebook, Instagram and WhatsApp).

The last anti-monopoly ruling with such great influence dates back to more than 20 years ago, when the protagonist was Microsoft.

Complete award: https://assets.bwbx.io/documents/users/iqjhwhbfdfxiu/rz1ull.0yqbo/v0.

First, the great victory of the Ministry of Justice, Apple Meta Amazon is also taking a lawsuit.

This ruling is a great victory for the US Department of Justice, because they have been accusing Google of illegal monopoly in the Internet search market.

In 2020, the US Department of Justice and some states took Google to court, accusing it of illegally consolidating its market position and crowding out potential competitors such as Bing and DuckDuckGo by paying huge sums of money to companies such as Apple and Samsung to make Google search the default option on mobile phones and browsers.

"These agreements have given Google an unmatched scale for more than a decade," Judge Mehta wrote.

In September 2023, the case was officially launched in court. Judge Mehta agreed with a part of the view in the lawsuit of the Ministry of Justice: Google did monopolize the "general search service" and "general search text ads". That is to say, through exclusive distribution agreement in the American market, the market monopoly position of general search service and general text advertisement has been established.

Google does invest huge sums of money in browsers such as Apple’s Safari and Mozilla’s Firefox every year to ensure that it can become the default search engine. In 2021, in order to maintain the default status of their search engines, Google paid Apple about $18 billion, and signed similar agreements with Mozilla and Samsung. It also makes the default status of some apps a condition for Android phones to access the Play Store. In addition, an expert witness of Google inadvertently revealed that Google and Apple shared 36% of Safari search advertising revenue.

Kent Walker, president of Google’s global affairs, said that he would appeal this ruling. He said: "Although the court’s ruling recognizes that our search engine is the best, the conclusion seems to mean that we should not let everyone use it so easily. In the process of continuing our appeal, we will still focus on making things that everyone finds useful and convenient to use. "

The CEO of DuckDuckGo stood up against Google in the trial. He supported the ruling, but he also knew that the struggle was far from over. In a statement, SVP Kamyl Bazbaz, who is in charge of public affairs at DuckDuckGo, said, "As we have seen in the EU and other regions, Google will try its best not to change. However, we know that there is a strong demand for alternative search engines in the market, and this ruling will help us provide more choices. "

During the trial, Microsoft CEO Satya Nadella expressed his concern about Google’s dominant position in the market. He believed that the relationship between Google and Apple had formed a "Google network", a situation close to "oligopoly". If Google continues to develop without hindrance, it is likely to dominate AI.

This is the first ruling in a series of science and technology monopoly cases filed by the US government in recent years. Legal scholars predict that this ruling will affect the government’s anti-monopoly litigation against other technology giants.

It has been twenty years since the anti-monopoly lawsuit of the Ministry of Justice against Microsoft in 2001 and the next anti-monopoly case against Google.(The Google case was filed in 2020). Since 2020, more similar cases have appeared soon.

At present, Amazon, Apple and Meta are all facing monopoly lawsuits filed by the US government. The Justice Department has sued Apple, accusing it of making it difficult for consumers to give up the iPhone. The FTC sued Meta, arguing that Meta suppressed emerging competitors, and also sued Amazon, accusing them of squeezing sellers in the online market.

Second, if you lose the case, Google may face five penalties.

In the United States, the default search engine for every new mobile phone is almost Google. For users, Monday’s ruling on Google may mean that Google will no longer be the ubiquitous boss in the future.

At present, Judge Mehta needs to make a further ruling on how to deal with Google. He has arranged a hearing in September and will discuss specific punishment measures then.

Next, he may order a major adjustment to the default settings of the new device, requiring users to choose their own default search engine before the first search, and may also ask Google to sell some of its services.

However, because Google has appealed this judgment, the whole legal process may be delayed for many years, and may even never be implemented.

Here are five possible punishments proposed by professionals.

1. It is forbidden for Google to continue to sign exclusive distribution agreements with large companies.

There are three main ways for American courts to solve the monopoly problem: ordering the end of illegal acts, making rules to prevent them from happening again, and taking any necessary additional measures.

In order to meet the first requirement, the most common prediction is that Mehta will prohibit Google from continuing to sign agreements on default engines with companies such as Apple, Samsung and Mozilla.

"At the very least, the Ministry of Justice will ask for an injunction prohibiting Google from engaging in acts that the court considers inappropriate." William Kovacic said that he was a member of the antitrust regulator of the US Federal Trade Commission.

Location is very important. Mehta’s ruling found that even if users can easily change the default settings, most people will not change them.

But some people do prefer Google. Bing is the default search engine for some Microsoft devices, which is why "Google.com" is the most popular search term on Bing.

In the future, users who like to use Google may have to search for "Google.com" in other search engines.

2. Remind users to change Google more frequently.

Mehta can follow the example of the EU. The European Union has been asking Google to provide search engine options on Android devices for years, and recently extended this rule to Chrome browsers.

This regulation in Europe has not made Google’s substitutes popular, because users still recognize Google more than users. The horse has gone out of the stable, but one problem with free choice is that it may not reduce Google’s market share. Herbert Hovenkamp, an antitrust scholar at the University of Pennsylvania, said.

However, if Mehta takes this approach, he should further improve the EU rules, said SVP Kamyl Bazbaz of DuckDuckGo’s public affairs department. Users should see the prompt to choose a search engine regularly, not just once. At the same time, users should not be disturbed by Google pop-ups, and Google can’t pop up from time to time to remind users to switch the default search engine back to Google. When you use another search engine for the first time, you should also be able to set it as the default with one click.

In this way, some people may give up Google more firmly, but various frequent default settings reminders may upset some people.

3. Stripping the search business from Google

In recent years, the judicial department is more inclined to take structural punishment measures, such as requiring companies to divest some businesses. The most famous example is the split of the telephone giant Bell Company in 1980s, after which a number of independent companies including AT&T were created.

However, not all cases will be supported by the court. For example, in the case of Microsoft, they lost the antitrust lawsuit in the 1990s, and it was not split in the end, but Microsoft finally agreed to a series of behavioral adjustments.

Regulators prefer to divest the company’s business once and for all, so that the problem can be solved once and for all, and there is no need to continuously monitor whether the company complies with the regulations.

The difficulty is to determine which business parts should be divested. John Kwoka, an economics professor at Northeastern University, pointed out that the key is to identify the businesses that Google has and "distort its own incentive mechanism". For example, if the search business is divested, Google’s Android system may be allowed to cooperate with more search engines.

Hovenkamp is skeptical about whether stripping off the search business can really increase market competition. After all, this service is very popular. He said, "Even if Google search is sold, it will only give another company the dominant position. I’m not sure what kind of split can really be effective."

Some financial analysts who specialize in Google’s parent company Alphabet are also not optimistic about this practice. Moody’s rating VP Emile El Nems believes that "Alphabet’s large scale, strong execution and stable financial situation have reduced legal risks and the possible financial and business model impact."

Some legal experts have imagined a possible future scenario: search results are provided by Google, but advertising services are handled by a company separated from Google. One possible problem with this arrangement is that the accuracy of advertising may decline and may even become more annoying.

4. Force Google to share data and algorithms with competitors.

Judge Mehta emphasized in his ruling that Google received far more searches than any other search engine, and these data promoted the optimization of their algorithms, so it had a good user experience.

One of the most radical punishments is to ask Google to share data or algorithms with its competitors to make them stronger.

Rebecca Haw Allensworth, a professor at Vanderbilt University, said: "Courts usually don’t like to force competitors to share such data, but judges seem to be very concerned about how Google’s behavior weakens competitors’ competitiveness in the scale of search data." "Compulsory data sharing can directly solve this problem."

Bazbaz Baz of DuckDuckGo mentioned that all the queries users make on Google and all the results they click on are data that may be shared.

However, he needs to provide necessary technical support and customer service to ensure that other applications can also obtain Google’s search results, and can integrate these results into his own service to provide users with a competitive search experience.

Other competitors believe that Google is not doing well enough in this regard at present.

"Only by taking various punishment measures can competitors enter the market and rely on the advantages of their own products for fair competition." Lee Hepner, senior lawyer of the American Economic Freedom Project, said.

Any method involving Google’s sharing of data may cause users’ privacy concerns. If the strength of competitors increases, they will also have a greater chance to get the default settings. This means that those users who prefer to use Google may need to do some extra operations to return to their accustomed Google search.

5. Strengthen supervision to prevent Google from getting worse.

The US Department of Justice will propose possible punishment measures to Judge Mehta, and Google will have the opportunity to refute it. At present, neither side has disclosed their specific requirements.

In some other antitrust cases, Google continues to restrict competition by designing products and changing policies, one of which is to make it difficult for competitors to bear the cost of competition.

Bazbaz Baz of DuckDuckGo judged, "Google will do everything it can to hinder progress." Therefore, he hopes that Judge Mehta can establish a regulatory body to implement these measures and ensure that Google can abide by these regulations.

He also hopes that Google is required to invest in public education programs to let users know the benefits of changing to a search engine. Through these regulatory and public relations measures, users may frequently hear information about Google’s search antitrust case for a long time to come.

Third, if you lose, the worst thing may be Firefox.

Although Google lost the case in Monday’s ruling, the court did not rule that Google should implement the appeal of the Ministry of Justice. It is unlikely that the court will force Apple to abandon Google as a search partner, but it may demand that the terms of the agreement be changed to create a level playing field, such as providing multiple searches instead of becoming the default search.

If Google is asked to withdraw its agreement with Apple, theoretically, after consumers open new devices for the first time, Safari interface will display different options-such as Microsoft Bing, DuckDuckGo, etc., and Google will become a parallel choice.

At the same time, Apple will not be able to get this huge sum of money from Google. This is really a major blow to it. On Monday, Apple’s share price fell by nearly 5%. However, Apple does have diversified businesses and a wide range of income sources, so it will not fall into financial difficulties.

At present, Apple has gradually got rid of its dependence on traditional Internet search engines through artificial intelligence technology.

Apple’s eyes are on AI, improving and enriching Siri’s functions, and introducing OpenAI’s ChatGPT and Google’s Gemini chat bot into Apple’s mobile phone. Future consumers will be guided to Apple’s built-in AI and Siri instead of web browsers.

In the next few months, Apple’s system interface will change. The upcoming Apple Intelligence may change the way people use the iPhone and other devices. Once the new "type into Siri" function is implemented, users can query the AI assistant from anywhere on the iPhone, iPad or Mac interface without talking to Siri.

Apple’s coping strategy actually presents a feature of the struggle between the government and the technology industry. Technology is developing so fast that when the government liquidates it, the industry has entered the next innovation era. Apple will have the opportunity to reach new non-exclusive agreements with artificial intelligence companies such as Google, which will not violate the legal rules of the US government.

In contrast, the situation of another partner of Google is not optimistic.

Mozilla, a non-profit technology organization, is the developer of Firefox browser. After users enter text in Firefox browser and click query, the interface will automatically use Google’s search engine. According to the Mozilla Foundation’s recently published financial statement for 2021-2022, 510 million of the 593 million dollars in revenue came from Google’s search payment. If Google’s $510 million disappears completely, Mozilla will face a major financial crisis.

Mozilla first emerged in the late 1990s. At that time, the Internet Explorer browser developed by Microsoft almost had a monopoly position in the web browser market. As a community-driven project, Mozilla has been trying to break this situation. Monday’s ruling is a new challenge, or a setback, it encountered in the market dominated by giants. Earlier this year, Mozilla laid off about 60 employees and the CEO announced his resignation.

At present, Mozilla is still very brave and has not directly solved the survival problem that the ruling may pose. A spokesperson for Mozilla said, "Mozilla has always supported consumers’ competition and choice, especially in search. We are closely reviewing the court’s ruling, considering its potential impact on Mozilla, and how we can take active actions in the next step … Firefox will continue to provide a series of search options to satisfy users’ preferences and cultivate a competitive market."

Fourth, a lesson from the past: the Microsoft monopoly case finally ended in reconciliation.

The last important U.S. court ruling on science and technology antitrust was the Microsoft case in the 1990s.

In this trial against Google’s monopoly, Google repeatedly tried to explain the difference between this case and the case against Microsoft in that year. Google believes that today’s competition threshold in the search field is far lower than Microsoft’s control over personal computer software.

The current antitrust case against Microsoft has set the tone for the contest between the government and Google. The Ministry of Justice and some states believe that this search giant is following the old path of Microsoft, but the battlefield has shifted to different technology markets.

The general process is as follows:

Litigation: In May 1998, the U.S. Department of Justice, together with 19 states and the District of Columbia, filed an antitrust lawsuit against Microsoft. The main reasons for the prosecution include: Microsoft abused its monopoly position in the operating system market, squeezed out its competitors through improper means, especially bundling Internet Explorer with Windows, and attacked Netscape Navigator of Netscape.

Preliminary judgment: In June, 2000, federal judge Thomas Penfield Jackson ruled that Microsoft violated antitrust and ordered Microsoft to split into two independent entities: one responsible for operating system business and the other responsible for software application business.

Appeal and settlement: Microsoft appealed this judgment. During the appeal, Microsoft continued to argue that their behavior was a legitimate business strategy, not anti-competitive behavior, while trying to reconcile with the government to avoid the company being split up. In June 2001, the court of appeal overturned the order to split the company, but upheld the ruling that Microsoft violated the anti-monopoly law. The case was remanded to a new judge.

Final settlement: After a series of negotiations, in November 2001, the US Department of Justice and Microsoft reached a settlement agreement. The agreement came into effect on November 1, 2002.

The main contents of reconciliation:

The final settlement agreement did not require the separation of Microsoft, which is a major difference from the original judgment.

After the settlement, science and technology critic Cringely wrote in his personal column that it is impossible to split Microsoft. Microsoft has firmly controlled the market, and only major internal mistakes can make it die. "Now the only way for Microsoft to die is to commit suicide."

In the end, the verdict on Microsoft weakened Microsoft’s dominant position in the technology industry and made room for other technology companies (such as Google and Apple) to develop. This case also affected the European Union, which made a similar ruling against Microsoft in 2004.

The US antitrust case against Microsoft also laid the foundation for the competition rules of digital giants at that time.

Reference article:

https://www.theverge.com/2024/8/5/24155520/judge-rules-on-us-doj-v-google-antitrust-search-suit

https://www.nytimes.com/2024/08/05/technology/google-antitrust-ruling.html

https://techcrunch.com/2024/08/05/google-loses-massive-antitrust-case-over-search/

https://fortune.com/2024/08/05/mozilla-firefox-biggest-potential-loser-google-antitrust-search-ruling/

https://www.bloomberg.com/news/articles/2024-08-05/apple-s-shift-to-ai-is-poised-to-soften-blow-from-google-ruling

https://www.nytimes.com/2023/11/14/business/google-antitrust-microsoft-precedent.html

This article comes from WeChat WeChat official account:Founder Park, by Founder Park

Take on the new era and new cultural mission and build the modern civilization of the Chinese nation

General Secretary Supreme Leader’s important speech at the forum on cultural inheritance and development highly summarized the five outstanding characteristics of Chinese civilization, profoundly expounded the great significance of "two combinations", and clearly put forward the era tasks of continuing to promote cultural prosperity, building a cultural power and building a modern civilization of the Chinese nation at a new historical starting point, which is of great practical significance for us to continuously deepen our understanding of the regularity of cultural construction, always strengthen our cultural self-confidence and build a socialist modern country in an all-round way.


1. Deeply understand and grasp the outstanding characteristics of Chinese civilization.


China has a long history of culture and profound Chinese civilization. General Secretary of the Supreme Leader pointed out that there are many important elements in Chinese excellent traditional culture, which together shape the outstanding characteristics of Chinese civilization. A profound understanding and grasp of these outstanding characteristics of Chinese civilization will help us to inherit the long and colorful Chinese civilization and build a modern Chinese civilization.


Chinese civilization has outstanding continuity. Chinese civilization is the only uninterrupted civilization in the world, which can be called a miracle in the history of human civilization. Chinese civilization has a long history. During the Spring and Autumn Period and the Warring States Period, China’s ancient culture contended and flourished unprecedentedly, which laid the foundation and trend of China culture. The Qin dynasty achieved great unity, and the culture of the Han Dynasty, Wei, Jin, Southern and Northern Dynasties, Sui and Tang Dynasties, Song and Yuan Dynasties, Ming and Qing Dynasties continued and flourished. Since modern times, the cultural exchanges between China and the West have been deepening, which has not only enriched Chinese civilization, but also promoted the harmonious development of world civilization. Chinese civilization has outstanding continuity, which "fundamentally determines that the Chinese nation must follow its own path". Only when we know China from the long history and cultural continuity can we deeply understand ancient China, modern China and future China.


Chinese civilization has outstanding innovation. In the long history of more than 5,000 years, the Chinese nation has shown a strong spirit of innovation and creativity. From art to science and technology, from ideas to artifacts, from culture to system, they have created brilliant history and brilliant achievements. Ideologically, Laozi, Confucius, Zhuangzi and other world-famous thinkers have emerged. In science and technology, the four great inventions have profoundly influenced the process of human civilization; In the history of architecture, great projects such as Wan Li Great Wall, Dujiangyan and Forbidden City have been produced. In culture and art, he created great works such as the Book of Songs, Han Fu, Tang Poetry, Song Ci, Yuan Qu, Ming and Qing novels. The famous reforms of Shang Yang, Wang Anshi and the Reform Movement of 1898 in Chinese history all reflected the innovative consciousness of the Chinese nation. The outstanding innovation of Chinese civilization "fundamentally determines the enterprising spirit of the Chinese nation, respecting the past and not retro, and determines the fearless character of the Chinese nation that is not afraid of new challenges and is brave in accepting new things".


Chinese civilization has outstanding unity. The long and splendid Chinese civilization has become the spiritual bond that unites the Chinese nation. Both Mencius’s "Unity in One" and Dong Zhongshu’s "Unity in Spring and Autumn" regard unity as the most important and persistent content in China’s political tradition. Since the Qin and Han Dynasties, the idea of great unification has gradually occupied the core position of Chinese culture and is rooted in people’s hearts. All ethnic groups in China believe that division will ruin the country and destroy lives, while reunification will share peace and live and work in peace. Driven by this kind of thought and belief, although China has suffered from wars and divisions repeatedly in history, it still takes the pursuit and realization of reunification as the normal state of development. All ethnic groups live together and watch each other, gradually forming a harmonious relationship. The outstanding unity of Chinese civilization fundamentally "determines the common belief that the territory is inseparable, the country cannot be chaotic, the nation cannot be separated and civilization cannot be broken, determines that national unity is always the core of China’s core interests, and determines that a strong and unified country is the fate of people of all ethnic groups".


Chinese civilization has outstanding inclusiveness. Chinese civilization is broad and profound, advocating mutual respect, tolerance and learning among different cultural forms, and never rejecting any foreign culture. It can be said that pluralism and tolerance are one of the core values of Chinese civilization. During the Spring and Autumn Period and the Warring States Period, Confucianism, Taoism, Legalism and Mohism contended and created a splendid pre-Qin culture. During the Eastern Han Dynasty, Buddhism was introduced into China and soon became an integral part of Chinese culture. In history, the nomadic people in the north entered the mainland several times, and the cultures of all ethnic minorities were later integrated into the Chinese family. The ancient Silk Road has built a bridge for cultural exchanges between China and countries and regions along the route, and the achievements of civilization created by various countries have gradually become an element of Chinese culture. After Marxism was introduced into China, as a foreign culture, it was organically combined with Chinese excellent traditional culture, and Marxism was China-oriented. The outstanding inclusiveness of Chinese civilization "fundamentally determines the historical orientation of the Chinese nation’s exchanges and exchanges, determines the harmonious pattern of the coexistence of various religious beliefs in China, and determines the Chinese culture’s open mind to all world civilizations".


Chinese civilization has outstanding peace. The Chinese nation is a peace-loving nation, and China culture advocates harmony. Peace, harmony and harmony are the concepts that the Chinese nation has been pursuing and inheriting, and being kind to neighbors and being a family under the sun is the way that the Chinese nation has always pursued. All the dynasties in China took "peace and prosperity" as the highest goal of governing the country, and "harmony among all nations" as the way to deal with the relations between different ethnic groups and countries. There is no gene in the blood of the Chinese nation to invade others and claim hegemony. What Chinese civilization advocates is to cherish the world, establish oneself, uphold justice and uphold justice. The outstanding peace of Chinese civilization "fundamentally determines that China will always be a builder of world peace, a contributor to global development and a defender of international order".


2. Deeply understanding and grasping the "two combinations" is "the greatest magic weapon for our success"


General Secretary of the Supreme Leader profoundly pointed out: "It is the only way to open up and develop Socialism with Chinese characteristics on the profound foundation of Chinese civilization for more than 5,000 years, and to combine the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture. This is our regular understanding in exploring the road to Socialism with Chinese characteristics and the greatest magic weapon for our success. " A profound understanding and grasp of this important conclusion will help us to constantly cultivate and create Socialism with Chinese characteristics culture in the new era and promote the construction of modern civilization of the Chinese nation.


"Two combinations" make "Marxism become China’s". Marxism is an irrefutable truth with universal applicability. But as Engels said, "Marx’s whole world outlook is not a doctrine, but a method." Marxism must be combined with the specific reality and historical and cultural traditions of various countries in order to show its vigorous vitality and vitality. During the various historical periods of China’s revolution, construction and reform, the Communist Party of China (CPC) people persisted in combining the basic principles of Marxism with China’s concrete reality, continued to promote the modernization of Marxism in China, and created one miracle after another. Since the 18th National Congress of the Communist Party of China, with the great historical initiative, our party has continuously deepened its understanding of communist party’s laws of governance, socialist construction and the development of human society, and more consciously realized that upholding and developing Marxism in the new era must be further combined with Chinese excellent traditional culture.


In the process of promoting the "second combination", our party has activated the long-standing Chinese civilization with the power of Marxist truth, promoted the creative transformation and innovative development of Chinese excellent traditional culture with scientific standpoints and methods, and made the Chinese civilization glow with vitality again. At the same time, China’s excellent traditional culture also enriches Marxism with cultural nourishment, endows China Marxism with "a certain national form" and "China characteristics", and endows it with distinctive China style, China style and era connotation. The "two combinations" have created a new cultural life, making Marxism not only China’s, but also the era’s, allowing us to master the initiative of thought and culture, better use the "arrow" of Marxism to shoot the "right" of contemporary China, timely answer the major theoretical and practical problems facing the new era, and better use Marxism to lead the prosperity and development of Socialism with Chinese characteristics culture and promote the construction of modern civilization of the Chinese nation.


"Two combinations" make "Chinese excellent traditional culture modern". Chinese civilization has lasted for more than 5,000 years. Today, in order to better adapt to the modernization drive, exchange and learn from other countries’ civilizations on the international stage, show its permanent charm in the world, and make Chinese excellent traditional culture not only ancient and China, but also modern and world-wide, it needs to be further combined with Marxism. Only through the "two combinations", especially the use of Marxist standpoints and methods, can we strengthen the excavation and interpretation of Chinese excellent traditional culture and carry forward the Chinese civilization that spans time and space, transcends national boundaries and is full of eternal charm, so that it can cross time and space, show its global value and highlight the world significance of Chinese excellent traditional culture.


Since the 18th National Congress of the Communist Party of China, in the historical process of promoting "two combinations", Chinese excellent traditional culture has been endowed with brand-new connotation of the times through creative transformation and innovative development, adapting to contemporary culture and coordinating with modern society, showing distinctive contemporary value. In the new era, our Party has successfully promoted and expanded Chinese modernization, and provided China’s plan and China’s wisdom for human modernization, among which the rich ideas, humanistic spirit and moral norms contained in Chinese excellent traditional culture are condensed, making Chinese excellent traditional culture go to the world in a subtle way. At the same time, our party has also integrated the values of China’s excellent traditional culture into the diplomacy of big countries, promoted the building of a community of human destiny, and promoted China’s excellent traditional culture to become world-wide and modern, laying a solid foundation for us to build a new form of human civilization and a modern civilization of the Chinese nation.


"Two combinations" formed and sublimated Socialism with Chinese characteristics’s road, theory, system and culture. Our party has always insisted on combining the basic principles of Marxism with the concrete reality of China, which undoubtedly includes the reality of China culture in different periods. After the socialist transformation was basically completed, when Comrade Mao Zedong began to explore the road of "Chinese-style" socialist construction, he proposed "the second combination". At the beginning of reform and opening up, Comrade Deng Xiaoping clearly put forward: "Combine the universal truth of Marxism with the concrete reality of our country, take our own road and build socialism with China characteristics." Our party led the people to push forward the reform and opening-up, and formed Socialism with Chinese characteristics’s road, theory, system and culture.


Since the 18th National Congress of the Communist Party of China, the Communist Party of China (CPC) people, with the Supreme Leader as the main representative, have insisted on combining the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture, put forward a series of original new ideas, new ideas and new strategies for governing the country, and wrote a new chapter in the modernization of Marxism in China. Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, rooted in China’s excellent traditional culture and based on the great practice of contemporary China, is contemporary China Marxism and 21st century Marxism. It is the essence of Chinese culture, which contains distinctive Chinese cultural characteristics and eternal Chinese cultural values, and provides spiritual motivation and fundamental follow-up for the creative transformation and innovative development of Chinese excellent traditional culture and the construction of Chinese modern civilization.


The "two combinations" not only laid a solid foundation for the road, but also extended the cultural foundation of the road in Socialism with Chinese characteristics, giving Chinese modernization a profound cultural support. The "two combinations" allow us to make full use of the precious resources of Chinese excellent traditional culture in a broader cultural space and explore future-oriented theoretical and institutional innovations. It is a profound summary of our party’s historical experience in the modernization of Marxism in China and a profound grasp of the law of the development of Chinese civilization, indicating that our party’s understanding of China’s roads, theories and systems has reached a new height, indicating that our party’s historical self-confidence and cultural self-confidence have reached a new height, indicating that our party has promoted cultural innovation in inheriting Chinese excellent traditional culture.


3. Building the modern civilization of the Chinese nation at a new historical starting point


Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has continuously deepened his understanding of the regularity of socialist cultural construction, and put forward a series of new ideas, new viewpoints and new conclusions. This is a scientific summary of the practical experience of the Party’s leadership cultural construction in the new era, an important part of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, and provides a fundamental basis for continuing to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation at a new historical starting point.


Adhere to the "two combinations". In the process of two-way interaction and two-way empowerment, the "two combinations" promoted the modernization of Marxism in China and the internationalization of Chinese excellent traditional culture. Therefore, to build the modern civilization of the Chinese nation, we must unswervingly adhere to the "two combinations." Under the guidance of the basic principles of Marxism, we should inherit and carry forward the reasonable core of Chinese excellent traditional culture that transcends time and space and has eternal value, and constantly enrich the connotation of Marxism with the values of Chinese excellent traditional culture. Constantly explore and expound the times value of Chinese excellent traditional culture, promote its adaptation to modern society, truly realize its creative transformation and innovative development, and consolidate the foundation of cultural self-confidence. Find out the combination and convergence point between the basic principles of Marxism and Chinese excellent traditional culture, build a solid foundation of cultural self-confidence, and let Chinese culture go to the world better and become an important force leading the trend of world civilization.


Follow the objective laws of cultural construction. The development of everything has its own laws. To build the modern civilization of the Chinese nation, we should meet the needs of Chinese modernization and follow the objective laws of cultural construction. Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era is a scientific guide for us to build the modern civilization of the Chinese nation and must be firmly adhered to. To build the modern civilization of the Chinese nation, we should adhere to the Party’s overall leadership over cultural work, the guidance of the Party’s innovation theory in the new era, the cultural development of Socialism with Chinese characteristics and the people-centered work orientation on the basis of promoting Chinese modernization and in accordance with the laws of socialist cultural construction. Strengthen the education of ideals and beliefs, carry forward the great spirit of party building, cultivate and practice socialist core values, prosper and develop cultural undertakings and industries, build a strong sense of the Chinese nation’s community, and constantly enrich the people’s spiritual world.


Strengthen cultural self-confidence. Only when a nation is full of confidence in its cultural tradition, cultural concept and value system, as well as its innovative vitality, creative potential and development toughness, can it consciously adhere to its national cultural position, adhere to its national cultural tradition and continue its blood. To better shoulder the new cultural mission at the new historical starting point and build the modern civilization of the Chinese nation, we must always strengthen our cultural self-confidence. It is necessary to accurately grasp the outstanding characteristics of Chinese civilization and deeply understand that this is the endless source of strength for Chinese civilization and the fundamental reason why Chinese civilization has become the only uninterrupted civilization in the world; A deep understanding of the revolutionary culture and advanced socialist culture formed by the party leading the people in the long-term struggle is a valuable spiritual wealth and powerful spiritual motivation for the party and the people to continue to advance; We will put our firm cultural self-confidence into concrete practice and mission, promote the construction of a strong cultural country and civilization in the new era, and push Socialism with Chinese characteristics’s cultural undertakings to a new level.


Adhere to openness and tolerance. There are hundreds of rivers, and tolerance is great. Openness and tolerance provide a broad space for human civilization and symbiosis. To undertake a new cultural mission and build a modern civilization of the Chinese nation, we need to treat all human civilizations with an open and inclusive attitude. Respect the diversity of world civilizations, understand the value connotation of different civilizations with a broad mind, advocate the coexistence of civilizations and oppose cultural hegemony; Promote exchanges and mutual learning between different civilizations, transcend the barriers between civilizations with civilized exchanges, transcend the conflict of civilizations with mutual learning of civilizations, and make human civilization more colorful; With an open mind to all world civilizations, we should learn from all outstanding achievements of human civilization, promote the localization of foreign cultures, constantly cultivate and develop Socialism with Chinese characteristics culture in the new era, and constantly enhance the soft power and international influence of Chinese culture.


Adhere to integrity and innovation. Being upright and innovative is the natural gene of Chinese excellent traditional culture and the successful password of Chinese civilization. To be upright, it is necessary to adhere to the Marxist position and the guiding position of Marxism in the ideological field, so that Chinese culture can prosper and develop in the right direction; At the same time, we should adhere to the standpoint of Chinese culture, its timeless philosophical thought, humanistic spirit and moral concept, and consistently inherit the blood of Chinese civilization. Innovation is based on the reality of contemporary China, combined with the conditions of today’s times, to handle the relationship between inheritance and development, to do a good job in the creative transformation and innovative development of excellent traditional culture, and to give Chinese civilization a new era connotation. We should make overall plans for the "two overall situations", scientifically answer the questions of China, the world, the people and the times, innovate and develop Socialism with Chinese characteristics culture, and constantly create new glories of Chinese culture. (Author: Tang Zhouyan, a special researcher at the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of Shandong Province, and a professor at Shandong Normal University)


Guangming Daily (July 14, 2023, 06 edition)


Reading： Where is the application entrance of Huawei HarmonyOS system？ Introduction to the application entrance of Huawei HarmonyOS system [Detailed explanation] Where is the application entrance of H

　　As we all know, except for Apple’s ios system, other brands of mobile phone operating systems are developed and changed based on Android system. Recently, however, Huawei finally pushed the HarmonyOS System 2.0 beta version developed by Huawei. Friends who want to test can apply for developers for free and participate in the test. Let’s take a look at the specific methods below.

　　1. First, click "Huawei" on Huawei’s mobile phone to enter the application.

　　2. Then click "Upgrade early adopters"

　　3. Find and click "Try it now", as shown in the figure.

　　4. Find the model of your mobile phone and click "Register for public beta".

　　5. After agreeing to a series of agreements, you can download the description file.

　　6. After downloading the description file, enter "System and Update" in the phone settings.

　　7. Enter "Software Update" to download and update the HarmonyOS system.

　　8. At present, the models that can be updated are: Huawei Mate 40 series, Mate 30 series, P40 series, Mate X2 and MatePad Pro.

　　1. If our mobile phone has not been added to the latest test list, we can participate in the beta test. After registering as a developer, you can sign up for the test on the website. [Huawei HarmonyOS Test]

　　2. We can pay attention to WeChat official account, the developer of HarmonyOS.

　　3. Then click "B eta beta" below.

　　4. You can register to become a developer for free.

　　6. At present, the test models that can participate are: Huawei P40, P40 Pro, Mate 30, Mate 30 Pro, MatePad Pro, and there is no latest Mate 40 series.

　　1. How to upgrade HarmonyOS 2.0 to 3.0?

　　Click on the phone settings, then enter the software update, find the corresponding page, click on the update, download, upgrade and install.

　　2, HarmonyOS charging prompt tone setting tutorial

　　Open the Smart Assistant and select the charging tone, and then you can set and operate it in this page.

Aisin three classic and durable automobile gearboxes

In the development of automobile industry, as a key part of vehicle transmission system, it plays a vital role in driving comfort, fuel economy and overall performance of vehicles. Among many gearbox brands, (Aisin) has become a leader in the market with its excellent technical strength and product quality. This paper will introduce three classic and durable models of Aisin in detail, and discuss the models they carry.

I. Aisin 6-speed automatic gearbox (6AT)

Aisin 6-speed automatic gearbox is favored by the majority of car companies because of its smooth shifting, quick response and good economy. . The addition of Aisin 6AT provides it with a strong and smooth power output, which makes the driving experience more pleasant. In addition, this gearbox is also widely used in many other models, as well as some and models.

Second, Aisin 8-speed automatic gearbox (8AT)

With the continuous improvement of vehicle performance requirements in the market, Aisin has been launched to meet the requirements of higher transmission efficiency and ride comfort. This gearbox is particularly popular in the luxury car market, the most representative of which is. As a Lexus brand, medium and large luxury cars are famous for their excellent comfort and quietness. The addition of Aisin 8AT provides it with a silky shift experience and excellent fuel economy, which enables drivers to enjoy luxury quality while also having a more economical and environmentally friendly way of travel. In addition, this gearbox is also widely used in many other Lexus models, as well as some BMW models.

Iii. Aisin 10-speed automatic gearbox (10AT)

As the latest masterpiece of Aisin, the 10-speed automatic transmission represents the forefront of automatic transmission technology at present. This gearbox has made remarkable breakthroughs in fuel economy, power and smoothness. And its most striking carrying model is undoubtedly. As a medium-sized luxury SUV, RDX is highly praised for its excellent handling and luxury quality. The addition of Aisin 10AT provides it with more accurate and smooth power transmission, enabling drivers to enjoy driving pleasure while also having a more economical and environmentally friendly travel experience.

To sum up, Aisin’s three classic and durable automobile gearboxes not only set a new benchmark for performance and reliability in their respective fields, but also brought excellent driving experience to millions of car owners around the world by being installed in many popular models.

Subvert imagination! Geely Star is willing to refresh the new standard of interior space with an 85% rate of home acquisition

In the new era of intelligent driving, every new car is trying to redefine the driving experience in its own way. Geely Star Wish, a model that combines AI, autonomous driving and connected technologies, is leading a driving revolution with its unique charm. So, how does Star Wish model integrate these cutting-edge technologies into the driving experience? Let’s analyze together.

Space Design Revolution: Beyond the Ride Experience of the Same Class

Body size and design: Star Wish length, width and height are 4135mm, 1805mm, 1570mm, wheelbase 2650mm,Based on the positive development of the new new energy platform, Geely Star Wish has ensured a high space utilization rate from the beginning of the design. The "room acquisition rate" of up to 85% makes Star Wish unique among models of the same level. Whether it is the maximization of riding space, the diversity of storage space, or the strengthening of practical convenience, Star Wish has shown a deep understanding and precise grasp of user requests.

Double upgrade of ride convenience and comfort

Geely Star Wish’s large opening design, "no" threshold, flat floor and unobstructed view make it easy to get on and off the bus. The multi-directional adjustment seat further enhances the riding comfort, and it is not easy to feel tired even after long-distance driving, subverting the riding experience of traditional cars.

Efficient storage space: carry and place as you wish

Star Wish has designed 36 storage spaces, including a 70L front trunk, a 10L co-pilot locker, and a 28L pull ******der the rear seats, etc., demonstrating the designer’s extreme pursuit of details. The trunk can expand to 1320L, making it easy to handle both daily and short trips, enhancing space utilization to the extreme.

Star Wish offers two versions of 58kW and 85kW to meet different driving needs. In terms of battery life, it can reach about 500km under CLTC conditions, making long-distance driving no longer a problem. In addition, the Aegis dagger battery carried by Star Wish not only improves the energy density, but also ensures safety. And the pre-sale price of Star Wish’s low-end models starts from 78,800. Compared with the same-level models, the price advantage is obvious. This affordable price satisfies the pursuit of technology by young consumers, and also reflects Geely’s accurate grasp of market trends.

To sum up, Geely Star Wish has shown the infinite possibilities of an intelligent model for the masses through its good performance in size, power, handling and battery life. Whether it is the optimization of driving experience or the application of intelligent technology, Star Wish has shown a strong product force. If you want to know more about Star Wish, you can follow the official follow-up news.

Jinhua Hongqi EH7 price reduction news, the highest profit 50,000! If you miss it, there is no

On the [Autohome Jinhua Promotion Channel], a high-profile luxury sedan – is going on a grand promotion. It is understood that this model that combines technology and luxury is offering amazing discounts of up to 50,000 yuan in Jinhua area. The minimum selling price has been adjusted to 179,800 yuan, which undoubtedly brings consumers a very attractive car purchase option. If you are interested in the Hongqi EH7, remember to click "Check Car Price" in the quotation form immediately to seize this rare car purchase opportunity and strive for higher preferential treatment.

金华红旗EH7降价消息，最高让利5万！错过就没有

金华红旗EH7降价消息，最高让利5万！错过就没有

As a luxury business car, the Hongqi EH7 attracts attention with its exquisite side design. The body size reaches 4980mm*1915mm*1490mm, and the wheelbase reaches 3000mm, showing a spacious and comfortable space layout. The balanced design of the front wheelbase of 1645mm and the rear wheelbase of 1655mm ensures the stability and handling performance of the vehicle. The tire specification is 245/50 R18, which is matched with the classic wheel design, not only enhances the visual effect when driving, but also provides excellent grip and ride smoothness. Overall, the side lines of the Hongqi EH7 are smooth and atmospheric, showing the style of its high-end business vehicle.

金华红旗EH7降价消息，最高让利5万！错过就没有

In terms of interior, Hongqi EH7 shows the perfect fusion of luxury and technology. Its spacious interior space is made of exquisite leather materials, and the steering wheel is ergonomically designed, which not only feels delicate to the touch, but also supports manual up and down + front and rear adjustment to ensure driver comfort and convenience. The 15.5-inch central control screen stands in front, which is not only considerable in size, but also equipped with an advanced automatic speech recognition control system, which supports functions such as multimedia, navigation, telephone and air conditioning, greatly enhancing the interactive experience between the driver and the vehicle. In terms of seats, imitation leather is used, and the main and passenger seats are equipped with four-way adjustment, including front and rear, backrest, high and low and waist support, providing passengers with excellent ride comfort. The front seats are additionally equipped with heating and ventilation functions, while the driver’s seat also has a power seat memory function to customize the driver’s exclusive seating posture. At the same time, the rear seats support proportional reclining, increasing space flexibility to meet diverse use needs.

金华红旗EH7降价消息，最高让利5万！错过就没有

Summarizing the experience of the Autohome owner, his praise for the Hongqi EH7 is beyond words. From the stunning first glance to the praise of the details, such as its smiling front face and exquisite headlight design, it all reflects the deep integration of aesthetics and technology of Hongqi cars. The owner’s description of the body lines is even more vivid. The smooth lines not only show the dynamic of the EH7, but also reflect the pursuit of fashion and quality by Hongqi. It can be said that the Hongqi EH7 is not only a driving tool, but also an extension of the owner’s taste and personality. Its charm is irresistible.

Family off-road flagship, second-generation Haval H9

As the flagship model of family off-road under the Haval brand, the second-generation Haval H9 redefines the standard of family off-road vehicles with excellent performance, ultimate comfort, cutting-edge intelligence and comprehensive safety. #Four compulsory courses for family off-road vehicles ##The second-generation Haval H9 is on the market 199,900 ##The second-generation Haval H9 is coming #

Smart car audition shopping guide

Xiamen Xiang’an： The deep integration of finance and industry empowers the new pattern of industrial development

2023 Finance and Industry (Xiang’an) Exchange Conference (Southeast Network reporter, Xia Jing, photo)

Southeast Network reported on April 27 (reporter, Xia Jing, correspondent, Ye Xiaofei) On April 27, Xiamen Xiang’an District held the 2023 Finance and Industry (Xiang’an) Exchange Conference with the theme of "Financial Empowering Industry, Industry Driven Development" to showcase the development results of Xiang’an District’s financial industry and excellent industrial investment promotion policies.

At this exchange meeting, the "Xiang’an District Enterprise Financial Service Center" was officially established, establishing a one-stop comprehensive service platform for banks, securities firms, investment funds and other Financial Institutions Groups and enterprises. A signing ceremony was also held on the spot, and a total of 21 projects were successfully launched or increased capital and production.

Policy presentations and keynote speeches are full of "dry goods"

As the youngest administrative region in Xiamen, Xiang’an is in its prime at the age of 20. Huang Helin, Secretary of the Xiang’an District Party Committee, gave a general introduction to the development of Xiang’an in his speech. After the establishment of the district, the GDP of Xiang’an increased from 2.24 billion yuan to 88.714 billion yuan in 2022, with an average annual growth rate of 17.4%; it has ranked first in all counties (cities and districts) in the province for many consecutive years.

According to the introduction, Xiang’an District has two 50 billion-level industrial chains. The output value of the two industrial chains of flat panel display, semiconductor and integrated circuit all account for "half of the country" in the city. It is the largest optoelectronic industry base in the province and an important advanced manufacturing base in Xiamen. In terms of financial development and supporting innovative enterprises, Xiang’an District established a district-level industrial guidance fund in 2019 to continue to strengthen the connection between industry and finance, and effectively promote the high-quality development of the industry. At present, the district industrial guidance fund has 9 industrial sub-funds with a total scale of 19.623 billion yuan, and a total of 103 projects have been warehoused and landed. The total scale is about 30 billion yuan, which has injected more "fresh blood" into the high-quality development of Xiang’an.

At the meeting, Li Yi, the head of Xiang’an District, focused on the policies issued by Xiang’an District in promoting financial investment, assisting enterprises in financing, and promoting the listing of enterprises.

At the event, Shao Yu, a researcher at the CSI Financial Research Institute, Cao Chao, the regional director of the South Center of the Shanghai Stock Exchange, Deng Zhiqin, the executive manager of the market development department of the Shenzhen Stock Exchange, and Sun Caile, deputy chief of the South China Region of the Beijing Stock Exchange and the head of the Xiamen Base, four representatives of the financial industry and the exchange brought keynote speeches full of "dry goods" to the guests.

Xiang’an District Enterprise Financial Service Center was officially established (photo provided by the organizer)

Xiang’an District Enterprise Financial Service Center was officially established

The inauguration ceremony of Xiang’an District Corporate Financial Service Center, an important part of the event, was launched in the presence of Huang Helin, Secretary of Xiang’an District Party Committee; Li Yi, Governor of Xiang’an District; Wu Qirong, Chairperson of Xiang’an District Chinese People’s Political Consultative Conference; Deputy Director of Xiamen Municipal Financial Supervision Bureau for re-election; Huang Tao, Vice President of Xiamen Central Sub-branch of the People’s Bank of China; Ye Min, Deputy Director of Xiamen Supervision Bureau of China Securities Supervision Commission; and Tan Chen, Deputy Director of Xiamen Supervision Bureau of China Banking and Insurance Regulatory Commission.

It is reported that the service content of Xiang’an District Enterprise Financial Service Center includes the formulation and publicity of various financial policies in Xiang’an District; coordinating and coordinating the needs of relevant Financial Institution Groups and government functional areas of business docking enterprises; organizing project roadshows, salon forums, government-bank-enterprise docking meetings and other activities; providing listing consultation, training and coaching, resource docking and restructuring coaching services for companies to be listed; submitting service matters that need to be coordinated across departments to the Financial Work Joint Conference for approval and other matters.

Ruan Xiaoxia, Deputy Director of Xiang’an District Finance Bureau, said that by building a docking service platform between Financial Institution Groups and enterprises such as banks, securities firms, and investment funds, it can accurately and effectively connect with the development and financing needs of enterprises, and effectively improve the quality and efficiency of financial services to the real economy. It will help Xiang’an District’s industrial transformation and upgrading and high-quality development, and further enhance the business environment of Xiang’an District.

Signing Ceremony (Photo by Xia Jing, reporter of Southeast Network)

21 projects were successfully launched or expanded

The signing ceremony of Xiang’an District project was also held at the event site. A total of 21 projects were successfully implemented or increased capital and production, with a total investment of 9.705 billion yuan. The signing projects involve modern industries such as intelligent manufacturing, supply chain, semiconductors, and financial investment institutions.

The key investment projects signed this time are Fujian Province Big Data Industry Financial Leasing, Suyou Hotel, Xiangye Aviation Training Base, Ailixin Optical Products, Zhuoer Zhilian, Jiexin Precision Mold, Yongyulai Machine Tool and Taiding Mo Foreign Supply Chain Project. A total of 8 projects landed in Xiang’an, with a total investment of 1.84 billion yuan. The funds and return projects signed this time are 943 Cosmetics, Black Ant Coffee Factory, Yuanyi Consumer Technology Fund, Haoyue Fund, Shengtun Tianyu Fund, Black Ant Phase III RMB Fund, Jinding Consumer Fund and Junshi Fund. A total of 8 projects were successfully landed in Xiang’an, with a total investment of 5.365 billion yuan.

The contracted projects for capital increase and expansion include PATEO vehicle to everything intelligent end point auto show, Xiamen Fangyang Grain, Oil and Food Co., Ltd., expansion, strong giant color LED Phase II photoelectric industrial park, Xiang’an District Yuhua industrial plant and supporting facilities, and Juci Technology (New Materials) Industrial Park. A total of 5 projects were landed, with a total investment of 2.50 billion yuan. 5 project representatives signed contracts with the cooperative bank.

This event has built a good platform for the Financial Institution Group and enterprises to enhance mutual understanding and deepen exchanges, and will also bring new opportunities and inject new vitality into the development of Xiang’an. With more potential projects landing and Xiang’an further promoting the integration of finance and industry, the development momentum of Xiang’an will become more and more abundant in the future, and the development prospects will become more and more broad.

New design of front face, new BYD Tang DM-i four-wheel drive spy photos

[car home domestic spy photos] car home obtained a set of spy photos of BYD Tang DM-i AWD models on the Internet. The new car has been reported to the Ministry of Industry and Information Technology before and is expected to meet us soon.

　　Friendly reminder:I hope enthusiastic netizens can photograph the spy photos of your new car and send them to our corresponding mailbox: diezhao@autohome.com.cn. I look forward to your letter and become a member of the "spy".

Home of the car

Externally, the style of the headlight group of the new car has not changed much, but the front air intake grille has been greatly upgraded. The internal middle net adopts a scale design, and the cooling openings on both sides of the front enclosure are connected with the front grille into an integrated design, which improves the visual width of the front.

Home of the car

Home of the car

This spy shot did not capture all the rear of the car, but the tail mark "AWD" was obvious. According to the declaration map, the rear of the new car is still equipped with a roof spoiler and a penetrating LED taillight group. The license plate frame area surrounded by the rear adds a little layering to the rear, and the decoration of the vents on both sides further enhances the sense of movement of the new car. In terms of body size, the length, width and height of the new car are 4870/1950/1725mm respectively, and the wheelbase is 2820mm.

In terms of power, the new car will be equipped with BYD DM-i hybrid system, with a 1.5T turbocharged engine and a motor to form a hybrid system, and a lithium iron phosphate battery pack, in which the maximum power of the engine is 139 horsepower and the maximum power of the front and rear drive motors is 160kW/200kW. (Text/car home Xing Yueyang)

Only by seeking change can we strive for progress (new economic orientation, small and medium-sized enterprises break through customs)

Cartography: Wang Zheping Source: Ministry of Commerce, etc.

　　Although it is summer, Wang Wenjun still has a lingering fear when he looks back on the Spring Festival just past.

　　The sudden arrival of the epidemic caught him off guard, who was already ready for the hot business during the Spring Festival. On January 25th, Chengdu issued a notice prohibiting the holding of group catering business activities, including self-catering in rural areas and dam banquets.

　　Wang Wenjun is the founder of a famous hotpot restaurant in Chengdu. In Sichuan, there are more than 30,000 hot pot restaurants. Affected by the COVID-19 epidemic, the peak season of the catering industry has faded without warning. A series of difficulties have weighed on Wang Wenjun, such as closing the market, overstocking, labor and rental costs.

　　When I wake up every day, more than 100 thousand yuan is gone

　　Sell vegetables and reduce wages, stop losses and reduce costs, and save yourself.

　　"We came all the way from a small hot pot restaurant with only 17 tables, and we have never encountered such a situation. The store is closed and the income is gone; Pay the salary and pay the rent … … When I wake up every day, more than 100,000 yuan will be gone. Coupled with the excess inventory of ingredients prepared in advance, the electricity bill of the freezer can’t stand it. " Under multiple pressures, Wang Wenjun "almost lost half his head".

　　Survival comes first. It is urgent for Wang Wenjun to help himself as soon as possible, together with other managers of the company.

　　On the one hand, the excess ingredients are sold to nearby residents at parity or even at a discount. On the other hand, employees in the city are informed to take turns to work, and employees from other places work at home. The management takes the lead in salary adjustment, and only the basic salary and social security are retained, further reducing labor costs.

　　"Rent is a big part of the cost of hot pot stores. Thanks to the competent authorities, they helped us coordinate the property, reduced the rent by 1.2 million yuan before and after, and won tax incentives." Wang Wenjun sighed.

　　De-stocking, cost reduction and rent reduction, although the hot pot restaurant suffered heavy losses during the closing period of more than one month, "fortunately, it saved itself in time and didn’t hurt its vitality." What he didn’t expect was that the original humble take-away service and the live webcast that he had never set foot in actually became his "savior" after regrouping.

　　Who is the protagonist, in-house food and take-out?

　　Comply with the demand, expand take-out, and support franchise stores.

　　"You have a new takeaway order! Please pay attention to check! " Just entering the lobby of Chengdu Huapaifang store, there came the sweet bell of online platform. The store manager said that the take-out received more than 1,500 orders a day at most, and the turnover exceeded 500,000 yuan.

　　In 2016, the company launched a takeaway service. "But hot pot is still delicious, and take-out has always been ‘ Supporting role ’ 。” Wang Wenjun said that after the resumption of work, the demand for take-away food increased greatly, from two stores to nine stores. "We make take-away posters every day, and mobilize employees to forward them along with the official Weibo and WeChat, so that relatives and friends and more residents can know that we can deliver take-away. In a week, the number of take-away orders has skyrocketed from more than 300 orders per day to more than 1,000 orders. "

　　In order to attract a partner, the company urgently formulated the assistance strategy, actively arranged the take-away operation equipment, and sorted out the operation manual and video, and successively launched the "full-sealed hot pot take-away service" in Shanghai, Guangzhou, Xi ‘an and other places. In addition to the take-away platform, the company’s WeChat WeChat official account also opens the online ordering portal.

　　The delivery staff has no contact with delivery, and carries a health certificate and a peace of mind card with them. When there were many orders, Wang Wenjun himself got on an electric car and became a "takeaway brother".

　　The take-out area is limited. What if it can’t be delivered?

　　Live broadcast with goods, cross-border cooperation, and new retail.

　　"I want to eat hot pot, but I live too far away to take delivery, and I can’t do it myself. What should I do?" A few days after the take-away service was resumed, this message from Weibo backstage caught Wang Wenjun’s attention and thought.

　　"Although it can’t be delivered, we can teach them to make hot pot through live webcast." His idea hit it off with a webcast platform, and the live broadcast room was quickly set up.

　　"Our main feature is ‘ Spicy ’ Therefore, the hot pot bottom material will use three kinds of peppers: sea pepper, millet spicy and devil spicy. Before cooking, it will be soaked in warm water and then broken. The combination of flavors will produce a unique fragrance. " In the live broadcast, the chef carefully reminded that when frying the bottom material of hot pot, onion, ginger and garlic should be fried in turn until golden, and then quickly removed, so as to avoid the smell of paste, spicy but not dry. The explanation of "digging out the bottom of the family" is gratifying.

　　"Although the preparations were hasty, and it was broadcast at the meal, there were still more than 87,000 netizens guarding the live broadcast room for the first live broadcast, indicating that our live broadcast was too ‘ Next meal ’ Yes. " Wang Wenjun said that while the chef broadcast the "teaching" live, he also launched his own variety of base packages, which were sold with "hot pot companions" such as alms chicken and self-heating clay pot rice, so that consumers could place orders online.

　　"I’m really crying, I’m going to buy materials." "The bottom material is not easy to fry, but it’s convenient and affordable to place an order online" … … The enthusiastic interaction of the audience has brought great confidence to Wang Wenjun. While the iron was hot, he immediately planned and launched activities such as "non-contact take-out and safe delivery" with local media in Chengdu, and completed more than ten live events of eating hot pot at home. "I didn’t expect the effect of cross-border cooperation to be so good, and the live broadcast could not stop. Barber shops, gyms, milk, beer and other brands and stores all come to us to cooperate and provide products and vouchers for our diners through take-away. "

　　"Boss! Another hairy belly! " As night falls, the familiar sound of ordering food rang out from the hot pot restaurant in Wang Wenjun. On March 26th, Chengdu resumed the normal business activities of catering and other service industries.

　　After many months, looking at the diners waiting in line outside the door, Wang Wenjun was no longer anxious and confused, but his nervous nerves were still not relaxed. "Take-out or live broadcast, it’s all ‘ Wartime blood transfusion ’ . It’s really hard to survive the epidemic, and it’s also a rare stress test, which forces us to re-examine and think about how to make efforts in the new retail and intelligent fields and improve ‘ Postwar hematopoiesis ’ Ability. "

　　Reporter’s notes

　　Improve the ability to be calm.

　　Influenced by the epidemic situation in COVID-19, China’s catering consumption was greatly impacted before and after the Spring Festival. Some catering enterprises adapt to market changes and face difficulties, but the current difficulties have passed, and the long-term development path still needs to be considered. Traditional dining habits, such as eating together and dining together, are changing, and consumers’ consideration of safety and health is increasing, which may have a far-reaching impact.

　　In this context, many catering enterprises have turned their attention to the new retail sector and seized the share through online sales and processing specialty dishes into standardized semi-finished products. Some enterprises have tasted the sweetness for the first time, but for most small and medium-sized catering enterprises, this is still a brand-new topic. It not only tests the financial strength and talent accumulation level, but also tests the ability of market resource integration.

　　On the one hand, keep up with the change of consumer psychology, advocate the system of separate meals, cultivate eating habits such as "public chopsticks and spoons", and promote the healthy development of catering culture; On the other hand, we should innovate the way of catering consumption, do meticulous management, find a development path that conforms to our own brand positioning, and transform and upgrade in a timely manner. Only by truly improving the "immunity" of enterprises themselves can we be calm and turn crises into opportunities.