Special feature of 1905 film network Insight into the film industry and embrace China films. In 2023, China Film Report "Blue Feather Living Room" launched the "Dialogue Spring" specially planned by the two sessions, inviting representatives from ten film companies to jointly make a beautiful vision of China’s films moving forward in the wind. Now, once again, starting from the booming Spring Festival, we are working hand in hand with filmmakers to dream of 2024, when China movies are surging.
China Film Report and Blue Feather Meeting Room — — "Dialogue Spring", the sixth issue entered Alibaba Pictures. According to Li Jie, president of Alibaba Pictures, the company has now formed a stable film and television investment and distribution system. In 2024, in addition to continuing to explore, create and present more types and themes of high-quality content to meet the growing needs of the audience, Alibaba Pictures will also actively embrace cutting-edge technology and use content+technology to boost the development of China films.
I am looking forward to the release of Decryption, and the summer "Dart Man" is waiting to be filmed.
Alibaba Pictures’s "Golden Orange Combination System" plan was upgraded and promoted.
In 2018, Alibaba Pictures officially launched the "Golden Orange Co-production" program, and it is expected that 20 high-quality co-production products will be launched in five years. Li Jie introduced that at the end of the project in 2023, the company made a detailed resumption: in the end, Alibaba Pictures completed the co-production of 26 films in five years, and the cumulative box office reached 17.8 billion, far exceeding everyone’s initial expectations.
Based on this achievement, during the Golden Rooster and Hundred Flowers Film Festival at the end of last year, Alibaba Pictures officially announced the new content goal of the next phase of the "Golden Orange Co-production" plan: in the next five years, Alibaba Pictures will continue to release 30 excellent films in a co-production way, covering science fiction, suspense, love, realism, animation and other tracks.
Li Jie said that at present, there are 70-80 rolling development projects in Alibaba Pictures every year, and in 2024, many of them will land in cinemas one after another. "A relatively large amount of works is the director’s Decryption, which may be released in the summer file; There is also our cooperation with the emperor and the cooperation with the world. It is a comedy love movie and will be released this year. "
In addition, Alibaba Pictures will also make an overall layout of the film and television plan for the next three years this year. Among them, there is the "Feng Shen II" that everyone is looking forward to very much. At the same time, Alibaba Pictures will also start shooting two blockbuster new films, one is the martial arts work "Dart Man" adapted from the big IP, and the film has already started the global casting work; The other is a large science fiction film.
Li Jie expects that the second stage of the Golden Orange Co-production will not only achieve a continuous breakthrough in box office data and movie attendance, but also make a difference in developing genre themes, supporting young directors and reigniting Hong Kong film creation. In the new week, Alibaba Pictures will officially announce the "Hong Kong Arts Revitalization Plan" during the Hong Kong International Film Festival. "Hong Kong films are an important window for China films to go international. We hope that Hong Kong films will continue to innovate. Hong Kong filmmakers are a very important force in the entire China film industry."
IP Development and Ali Pan-Entertainment Industry Resonance
Content core +AI technology empowerment makes movies develop better.
For Alibaba Pictures, content development is always the core of everything. Among them, high-quality IP plays an important leading role. For example, during the Spring Festival this year, the series box office was further improved. Alibaba Pictures took advantage of the IP fever to launch the online drama "Flying Life Love". This cooperation has also made Li Jie and the team pay more attention to the opportunities of film and drama linkage brought by the "strong IP effect".
"This time, we can see that the popularity of movies can really enhance the attention of dramas. What kind of dramas can be linked in the future? On the one hand, I think it is necessary to have strong IP, especially series of works, and the second is to be close to the current dramas of young people." Li Jie revealed that in the future, Alibaba Pictures’s head films will include the simultaneous development of drama series in the plan.
Not only is the film and drama linked, but after taking charge of the pan-entertainment industries such as offline performances, Alibaba Pictures also paid more attention to the same-frequency resonance between the film and the performance industry: "We have adapted a Qixi movie into a musical of the same name before, and the effect is very good. In the future, we will also look for more big movie IP and put it on the stage of drama."
In addition, Alibaba Pictures also did not forget to go out to sea to find more high-quality IP for development. Previously, Studio Ghibli, Alibaba Pictures signed a comprehensive strategic cooperation agreement, including film cooperation and exhibition development.
On the basis of adhering to the core content, Alibaba Pictures also actively embraces cutting-edge technology and looks forward to empowering the industry. On the same day, Lili, an "Ali Entertainment Digital Man" who caused extensive discussion among the audience in the TV series Under Aliens, appeared as a "special guest" in the "Lan Yu Living Room" and had a dialogue with the host Lan Yu about the film. In addition to this product, Alibaba Pictures has already completed more extensive practice in AI circuit.
Li Jie led Lan Yu to the leading comprehensive digital shooting shed in China. The research and development of this studio began in 2020, and some of its technologies have undergone rapid iterative upgrading in just a few years. "With virtual shooting, it greatly reduces the difficulty of shooting such shots as natural disasters. The weather can be controlled whether it is raining or sunny. In this shed, you can shoot the sunrise, sunset and starlight in one hour. " Li Jie revealed that the current schedule of the studio is quite full, and the appointment has reached the end of 2024.
"Now China’s film industry has an excellent opportunity to catch up with or even surpass the level of overseas film industry in the AI era," Li Jie said with great expectation. "I hope we can make China films better and make the whole industry better and better by using content and technology."