标签： 南京龙凤网

Interesting to say ＂New Year’s Day＂： the Spring Festival and the solar calendar are silly and unclear.

Source: China News Network
Now when it comes to New Year’s Day, it is easy for people to think of January 1 of the Gregorian calendar every year, and use this rare holiday to visit relatives and friends or reunite with their families.
In fact, in ancient China, there was also "New Year’s Day". Only the time is inconsistent, and the connotation and customs are much richer. What is the difference between the two?
Data map: Red lanterns. Song Wenjia
Where was the source of the ancient New Year’s Day?
Literally, "yuan" means "head" and "Dan" means "day". When the two words are combined, they can be extended to "the first day of the new year". Therefore, "New Year’s Day" is also called "three yuan", that is, the yuan of the year, the yuan of the month and the yuan of the time. It is often called "the first day of the first month" now.
It is said that the ancient New Year’s Day originated in Zhuan Xu, one of the three emperors and five emperors, with a history of more than 5,000 years.
In the Tang Dynasty, Fang Xuanling and others were responsible for compiling the Book of Jin, in which there was a record about New Year’s Day: "Zhui Di took the first month of Meng Xia as the yuan, but it was actually the spring of New Year’s Day."
The early record of New Year’s Day can also be found in the poem Jieya by Xiao Ziyun, a literary historian in the Southern Dynasties. It mentioned "Four Seasons New Year’s Day, Long Life and Early Spring Dynasty", which clearly explained its "beginning" significance.
In the Song Dynasty, Wu Zimu’s "Dream Liang Lu" also said, "The first month of the new year is called New Year’s Day, and the custom is called New Year’s Day. One-year-old festival preface, this is the first record.
There is another legend about its origin. According to legend, in the ancient Yao and Shun period, Emperor Yao was diligent and loved the people. When he was old, he gave up his position to Shun, who had both ability and political integrity, and Shun gave up his position to Yu, who had made great contributions to water control. They all did a lot of good deeds and were very loved by the people.
Data map: Dunhuang Crescent Spring Town held a desert bonfire party to celebrate New Year’s Day. Photo by Wang Binyin
In order to commemorate them, people regard the day when Shun offered sacrifices to heaven and earth and Yao after Yao’s death as the beginning of the year, which is called "New Year’s Day" or "Yuanzheng" and becomes the origin of ancient New Year’s Day.
As the calendar changes, so does the time of New Year’s Day.
Legends are interesting, but the origin of New Year’s Day is closely related to human life. For example, doing farm work requires some accurate time nodes. And the beginning of a year is of special significance, so human beings invented the calendar.
The ancients discovered the natural phenomena of alternation of day and night, lack of full moon and four seasons. Finally, the cycle of alternation of day and night was regarded as a "day", and the "month" was determined with reference to the cycle of moon phase change. The grain ripening cycle represented the cold and summer, which was called "year", that is, the time when the sun circled the earth once.
It took a long time to calculate the above cycle accurately, and the calendar changed several times, so did the time of "New Year’s Day". The Xia dynasty used the summer calendar, with Meng Xiyue (January) as the first month; The lunar calendar of Shang Dynasty took the twelfth month (December) as the first month; In the Zhou Dynasty, the first month was the winter month (November).
It was not until the period of Emperor Wu of the Han Dynasty that it was no longer tossed around. At that time, it was stipulated that Meng Xiyue (January) was the first month, and the first day of Meng Xiyue (the first day of the first month in the summer calendar) was called New Year’s Day. Since then, it has been followed until the end of the Qing Dynasty.
Data Map: New Year Temple Fair during the New Year’s Day holiday. Photo by Liu Changyong
Chen Lianshan, a folklore expert, said that in the early years of the Republic of China, the government at that time revised the calendar and wanted to use the entire Gregorian calendar as a time system, so the Gregorian calendar was named "New Year’s Day" on January 1, and the traditional New Year’s Day was renamed "Spring Festival".
What a word "eat"
In ancient times, it was an agricultural society. By New Year’s Day, large-scale farming activities had already ended, and there were few recreational activities. Therefore, everyone quickly figured out all kinds of ideas related to eating, and they were full of tricks.
In the Southern and Northern Dynasties, Liang Zonggu wrote a book called A Record of the Age of Jingchu, which recorded various festival customs in ancient Chu. When it comes to New Year’s Day, it is explicitly mentioned that you should worship him, drink pepper and cypress wine, drink peach soup … and eat an egg each.
Among them, there are drinks, food and medicine, which are almost related to all aspects of life, and each has its own special meaning, expressing the wish of happiness, prosperity and well-being in the coming year.
What is more interesting is that some places want to eat "soup cakes". The "cake" here generally does not refer to baked wheat cake. "Miscellaneous Notes on Years Old" in the Northern Song Dynasty said: "On New Year’s Day, people in the capital eat more cakes, so-called year’s eve, or something like that." Suobing refers to a cake as slender as a rope, which looks like modern noodles.
Data map: The masters are putting the sweet-scented osmanthus sugar rice cakes in order. Wang Sizhe
During the Ming and Qing Dynasties, people liked to eat rice cakes on New Year’s Day, especially in the south. At the end of the Ming Dynasty, "A Brief Introduction to the Scenery of the Imperial Capital" mentioned that on New Year’s Day of the first month, it was quite interesting to "enjoy washing and stirring, eating jujube cakes and eating rice cakes every day".
In different regions, rice cakes have also changed their names. Ming Zhengde’s "Qiongtaizhi" in Guangdong Province records that local people eat spring cakes: "Before New Year’s Day, spring cakes are steamed in glutinous rice flour (jí) sucrose or ash juice cages … all kinds of fruits are sacrificed in the new year, and they are cut into annual tea for mutual feedback." Shaped like today’s birthday cake.
"Gregorian Year" as a child
At present, the New Year’s Day in people’s mouth has become January 1 of the Gregorian calendar, and all kinds of old eating customs have disappeared. Gao Wei, a folklore expert, said that this is the "solar year" among the older generation. When I was a child, New Year’s Day was like Sunday, so I could take an extra day off.
But children still have children’s ways. Gao Wei is a Beijinger. When he was a child, every family was crowded in a big yard. On New Year’s Day holiday, he visited the yard, pulling children to jump houses and push iron rings … It was a great joy.
Data map: The taste of the year is rich. Cangyan photo
Catch up with the cold weather, they poured a few pots of cold water on the ground early, and soon it froze. A group of people sit on a small ice car to "skate"; Sometimes I take off the door of the second door and play table tennis, so that I forget to eat.
"I followed my father on duty on New Year’s Day, and I always heard them say that after today is next year." In Gao Wei’s impression, one year on New Year’s Day, when I was reading a book at night, I heard bells ringing on the radio to tell people that the new year was coming.
He said that in fact, the "solar year" is also the beginning of the new year, which also has the significance of saying goodbye to the old and welcoming the new. At this point in time, people can take a look at the past year and see what they have done, whether there are regrets or mistakes.
"On New Year’s Day, there should still be some sense of ceremony." Gao Wei said that you can also write down your expectations, encourage yourself to work hard in the coming year, and embrace new hopes and dreams. (Reporter Shangguan Yun)
Reporting/feedback

Top Ten PC Games in M Station in 2022： P5R Super Old Man Ring won the first place.

Metacritic summarizes the top ten PC platform games in 2022. Let’s take a look.

10. "Teacup Head: The Last Good Meal" 89 points

9, "Noko" 89 points

8. 90 points for Legend of Heroes: The Track of Zero.

7, "Neon White" 90 points

6. 90 points for "Stanley’s Fable: The Ultimate Deluxe Edition"

5, "Chain Echo" 92 points

4. god of war 4 scored 93 points.

3. 93 points for Dwarf Fortress

2, "Eldon’s Method Ring" 94 points

1. 95 points for "Unusual Records of Goddess 5: Royal Edition"

Summary of Olympic Men’s Football Team： Invincible Argentine Entertainment China Football Laughs the World.

　　After 32 contests, the Argentines won the championship as they wished, and the Olympic song ended.

　　In this tournament, the Argentines won all six games, and their irresistible trend shows that the Argentines will be the favourites to win the championship in any adult event in the next decade; Nine teams from Europe, South America and Africa dominate the quarter-finals, which shows that Europeans, South Americans and Africans will still be the mainstream forces in international football in the future.

　　Those who took advantage of the host to enter the international stage woke up after three sleepwalks. Our gamble turned out to be so naive and ridiculous.

　　After this Olympic Games, the three-level world pattern of international football has not changed. Europe, South America and Africa are the overall leaders, while Argentines lead the super-class teams. Asia, Oceania and North America are still supporting roles. Taking the road of entertainment, China’s football has exploded all over the world.

　　Four gold cups stand up the Argentine dream team

　　If the "Dream Eight" on the basketball court is the scheduled champion, then the Argentine team on the football field is the "dream team" who came to receive the gold medal. In the end, the Argentine football dream team, which took the lead in holding the final, won the Olympic champion with a total victory.

　　History tells you how strong Argentina is.

　　In the 1997 World Youth Championship in Malaysia, the Argentine team won the championship under the leadership of captain No.8 Riquelme, and this time he led his teammates to get back the gold medal at the Olympic Games with the captain’s armband. At the 2004 Athens Olympic Games, Argentina won the championship with six wins without losing a goal. At that time, Mascherano, who was wearing the No.5 jersey, did everything he could to save the day. This time, Mascherano, an over-aged player, had stronger cleaning ability than four years ago. At the 2005 World Youth Championship in the Netherlands, Argentina regained the World Youth Championship. At that time, Messi, wearing the No.18 jersey, won the Golden Boot and the Golden Globe with six goals. At the 2007 World Youth Championship in Canada, the Argentine team won the championship again. At that time, aguero, the captain wearing the No.10 jersey, also combined the golden ball and golden boots with six goals and three assists. Even No.11 Di Maria, who scored the winning goal in the final between this Olympic Games and Nigeria, was a super substitute for Argentina to win the World Youth Championship last year, when he scored three goals in 255 minutes.

　　Riquelme, the captain of the Malaysian World Youth Championship in 1997, and Mascherano, the main champion of the Athens Olympic Games in 2004, are over-age players. Messi, the MVP of the Netherlands World Youth Championship in 2005, and aguero, the MVP of the Canadian World Youth Championship in 2007, each led several outstanding teammates of the right age to form an Argentine dream team with four world champions as the team. This is the invincible Argentine team that won the men’s soccer gold medal in the Beijing Olympic Games.

　　When such a team won the championship in Beijing Olympic Games, no amount of descriptions were pale. How to play football, technology, speed, strength, confrontation and tactics, this Argentine team is omnipresent and can be organically integrated. They are the blueprint of modern football; How to develop football, every youth competition will win the championship, and then the elites of various world champion teams will regroup and win the world championship. This is the Argentine theory.

　　Argentina won the football gold medal in this Olympic Games. However, this is only the beginning of an era. In the next decade, this team composed of five world champions will be a strong contender for the championship in any event, whether it is the America’s Cup or the World Cup.

　　Olympic quarter-finals draw international football map.

　　If Argentina’s advantages and Argentine’s attention make them stand out in this Olympic Games, then Europe, South America and Africa have defined the mainstream power of international football in the future with their overall strength.

　　Of the 16 teams participating in this Olympic Games, 4 are from Europe, 2 are from South America and 3 are from Africa. As a result, Belgium, Netherlands and Italy in Europe all broke through the group stage, C? te d ‘Ivoire, Cameroon and Nigeria in Africa reached the top eight at the same time, Brazil and Argentina in South America both reached the semi-finals, and there were 9 teams participating in Europe, Africa and South America. As a result, they swept all the seats in the quarter-finals.

　　It is worth noting that although one of the four participating teams in Europe has fallen behind, their historical delay in emphasizing the league over the Olympic Games and even refusing outstanding players to participate in the Olympic Games proves that the fact that Belgium is the only representative in the semi-finals does not mean that European football has fallen behind. On the contrary, their league-based approach has ensured that European football always runs on a benign track.

　　Brazil has not exhausted its elite. Although Ronaldinho, an over-aged player, played, the Olympic football match is more like Ronaldinho’s mandatory recovery training after half a year’s vacation. What we saw after the resumption of Serie A in September was the real superstar.

　　As participants in Olympic football, seven teams from Asia, Oceania, Central and North America and the Caribbean exposed the gap in actual combat. Even the slightly better teams from South Korea and the United States can only get a draw against their rivals from Europe, Africa and South America, and more points can only be obtained from their rivals from Asia, Central and North America.

　　Obviously, after this Olympic Games, international football will still be dominated by Europeans, South Americans and Africans, while teams from Asia, Oceania, Central and North America and the Caribbean will still be supporting players in international competitions in the next few years, and this pattern will basically be maintained in the 2010 World Cup in South Africa and the 2012 London Olympic Games.

　　Entertaining China football laughs at the world.

　　As the host, the China men’s soccer team occupied the leading role in the Olympic Games by stealing the drama. The hooliganism and the "Ah Q spirit" of both teams in the same group reached the semi-finals, and their tenacious defense when they were 0-3 behind Brazil was almost the same as that of the Seoul Olympic Games 20 years ago. Only this time, the China Football Association’s "calling for the semi-finals" forced FIFA to return the honor of "the least enterprising" to China football.

　　After spending countless money and four years of careful preparation, China Football failed to form a complete team with its own style of play. In this Olympic Games, China players didn’t show their ability to play football at all. China Football Association used four years’ careful preparation to show their own "powerlessness". China football was not only extremely amateur, but even brought bad luck to all people related to China football.

　　Two of Serbia’s three over-age players came from Shandong Luneng. Although Jifcovici and milian performed well, and milian, who played forward, scored a goal, Serbia’s performance was disappointing. They lost seven goals in three group matches ahead of schedule, the most of all teams.

　　Two of Honduras’ three over-age players also came from the Super League, but striker Martinez from Shenhua failed to bring a goal to the team, and Ka barreiro from Yatai could not stop the team from conceding five goals. After three group matches, Honduras not only became one of the only two teams that lost all three games, but also ranked second from the bottom with five goals, just like China.

　　A joke about reaching the semi-finals, two ugly red cards, three disappointing performances, in addition to the mocking slogans of Nigerian fans, the storm caused by Brazil year-on-year, and of course, the most classic is the cheers of China fans. There is a joke that entertains China football like this: After Argentina won the championship, Messi accepted an exclusive interview with Ole newspaper, in which he talked about the enthusiastic support of China fans for Argentina. At the time of the rise, the reporter asked him to say "Come on Argentina" in Chinese. He smiled shyly and clearly said "Xie Ya long xia Ke".

　　(Ximu)

Degea enjoys Premier League Golden Gloves Award! The reason for not renewing the contract is exposed, and it is necessary to wait for Tenghage to determine who to buy.

David Degea, a 32-year-old goalkeeper from Manchester United, won the Golden Glove Award in this season’s Premier League two rounds ahead of schedule. He kept a clean sheet against Bournemouth for the 17th time this season, and no other Premier League goalkeeper can catch up.

In fact, even if Degea concedes a goal in this game, it will not prevent him from enjoying the exclusive honor, because alysson, the closest competitor to Liverpool, was scored by Aston Villa at Anfield, which means that he has only one round and only 14 clean sheets. The winner of the Manchester United goalkeeper, who has scored 16 clean sheets before this round, has been determined in advance.

Manchester United only conceded 41 goals in 36 games this season, ranking fifth in the league’s defensive list, but some fans believe that two Manchester United teammates, lisandro Martinez and Vallanet, are the bigger reasons for the team’s not conceding goals. However, Degea also contributed. If it weren’t for his save, Manchester United wouldn’t have scored all three points against Bournemouth.

Degea himself agrees with the fans, stressing that the goalkeeper is not the only contributor to the Golden Gloves Award: "Der goldene Handschuh is not only about me, but our defense has been solid this season. Not only the defenders, but also the whole team played well. "Degea said.

Manchester United coach Tenhage said: "Don’t forget the whole team, because all our 11 players are involved in defense and have a good game plan. But in the end, you have to admit that we have a very mature goalkeeper who has solved many good opportunities for opponents, just like today, he performed well again. 」

After the game, Degea also encouraged his Manchester United teammates to continue their efforts and surpass Newcastle United to win the third place in the Premier League. "Bournemouth got some chances and you have to stay focused and get involved in the game all the time. We won the game, so I am satisfied with everyone, which is a great improvement compared with last season. He said, "We are on the right path, but the work is not finished yet. We still have to play two games at home. We will try to win, we only need one point, but we will try to win two games. Let’s see if we can finish third, not fourth. 」

Manchester United’s remaining two Premier League rounds are at home, and Degea added: "Playing at Old Trafford is always special. We have a chance to win the Champions League at home, so this is a perfect position and everyone must complete the task. 」

Degea has not yet decided to renew his contract, and Manchester United have offered a salary reduction contract, with the weekly salary reduced by nearly half compared with the current 375,000 pounds. The Spanish goalkeeper wants to stay at Manchester United, but no agreement has been reached yet. Tenghage supports Degea to stay, but players and agents are worried that he will not be able to secure the No.1 goalkeeper position next season.

In recent months, Manchester United have been linked with many goalkeepers, including David Laya of brentford, Jordan Pickford of Everton and diogo Costa of Porto. Therefore, Degea may wait until the club decides which famous player to bring in before deciding his future. If Manchester United introduces a substitute goalkeeper, he will naturally reduce his salary and stay in the team. If he buys a new starting goalkeeper, Dad Duck obviously doesn’t want to stay on the bench.

In addition, the Glazer family may sell Manchester United, which will also affect the players’ contract renewal. The negotiation of a new contract for English striker Rachford has also reached a deadlock.

Players’ ability is not bad, and the men’s football team will have a future by solving three problems： good selection, training and eliminating interference.

What is the ability of national football players?

As long as it is 99% of the professional team, it can completely explode the amateur team. This is true even for retired people or teenagers, without exception.

This shows that our players, no matter how old they are, have a very good command of basic skills.

But it is such outstanding players, after layers of selection, and then form national teams of all ages. Does it become a poor basic skill? This is impossible, so don’t say that the player’s basic skills are poor in the future.

The national football team plays against opponents, whether it is against the Philippines or against the South Korean team. Always moving out of shape, to put it bluntly, it is nervous. Only according to the strength of the opponent, the degree of tension is different. But in a word, it’s just nervousness. This is to make the fans look as if they can’t catch the ball, pass the ball incorrectly, and panic.

What does the tension come from? First, I don’t know my opponent, second, I don’t have confidence in my ability, and third, I have pressure on my grades.

Undoubtedly, as long as they are selected for the national team, they all want to play well. There is no problem with the attitude of the game.

Having said that, our national team men’s soccer players are very reliable in passing and catching the ball and shooting in the face of unprofessional confrontation. But as long as it is in the face of professional confrontation, especially when the strength is stronger than oneself, the body is higher than oneself, the frequency is faster than oneself, and the tenacity is stronger than oneself. That is an inevitable defeat.

Some are innate, but some need to be achieved through boring and repeated training. We are not good at confrontation, so we need to reflect. Is our training intensity in place? Training for war means that the intensity of training must be large, but it should be reasonable, and the players should not be injured because of the intensity.

Only by eating hard can you have confidence in the game. Because you have seen these things in training, you can easily cope with them. This is the purpose and function of training. Training that fails to achieve this effect is ineffective and formalistic.

The basic quality of our players is really not bad. Look at the young players in the ordinary amateur stadium and football school. They all play in a good way. It is said that our football population is small, but it is actually quite a lot, and it is for all ages.

The reason why we are now looking at our men’s football team is that outstanding talents cannot be selected, the training is unscientific and not serious, and there are too many interference factors. If these three problems are thoroughly solved, it will be difficult for us men’s soccer team to be excellent.

Now it’s time to remove the interference factors. Our men’s soccer team is much more normal, even more than normal. For example, if the U20 men’s soccer team holds the U20 Asian Cup in 2022 and faces the same opponents, it is estimated that it is impossible for the group to qualify. Our men’s soccer team still has a future, and we also have good prospects. What we need to do is to make our football soil suitable for them to thrive. Do not pull out the seedlings and encourage them, nor deliberately suppress them.

When ＂life with a glass of wine＂ really ＂enters the play＂

In the impression of most people, human ancestors made sorghum, cereals, rice, grapes, barley and other crops through microbial fermentation and distillation thousands of years ago, and the traditional skills have been passed down to this day. Wine industry is undoubtedly a typical traditional industry. Even the contemporary large-scale production will never change, and the wine products should exude traditional advantages. In fact, today’s wine brands are enjoying the modern fashion and running faster and faster. In 2023, AI technology, metauniverse concept and artificial intelligence represented by digitalization have been rapidly applied in wine industry.

The attributes of fast-moving consumer goods of alcoholic products determine that they must constantly strengthen the brand IP symbols in consumers’ minds through image exposure, and finally form a strong understanding of alcoholic brands-consumers can not remember the packaging bottle shape and appearance of a new alcoholic product, but they can consciously "wake up" the taste memories or good memories in their minds through the brand trademarks on the packaging, and lead to consumption impulses.

The enhanced engraving of this brand symbol has different forms of expression in different periods. At first, it was word of mouth, packaged and printed, followed by film and television, and Optimus Prime in urban and rural areas. In the 21st century, with the rise of computer internet, websites and games have also become a new battlefield for liquor brands to enlarge their brands. In recent years, the new trend of digital wine brands led by mobile internet has occupied the mainstream with the advantages of flexibility and portability, and has become the new favorite of wine brands.

Maotai new product launch conference, is this a reality or a virtual world?

Showing young consumers well and getting their favor and affection is one of the driving forces of the wine industry. Virtual space, dimensional wall and game network language are the world of young people, and they are also the reality and challenges that the wine industry must face. Leading wine enterprises are putting down all their conceptual burdens and making efforts to bless them.

At the beginning of the new year, Maotai, the first brother of liquor, launched the "Xunfeng Digital World", which attracted the attention of all parties. According to the official definition of Maotai, Xunfeng Digital World refers to relying on the technical foundation of virtual reality research and development, applying core technologies such as interactive experience engine and digital twinning, and taking "the source of maojiu" as the origin, mapping every tree, scene and thing into the virtual world, deeply restoring Maotai’s brewing environment, excavating Maotai’s history, culture and technological methods, and striving to build an innovative, open and harmonious digital home and create a "digital home" belonging to Maotai and its users.

This is also the first case of creating a virtual wine world in the real liquor industry. In the experience, the reporter of China Wine Industry found that in the digital world of Xunfeng, "the source of Mao wine" is the origin, which is in line with the spiritual symbol of the source of Maotai liquor production. Here, users can see the three burning houses of Chengyi, Ronghe and Hengxing, as well as the heritage buildings of Maotai liquor-making industry, including the former site of the source square, and even the bluestone slab tunnel are strictly compared and accurately restored. Like the real world, the "source of maojiu" in the hurricane world changes seasons. Users can touch microorganisms, native plants and clever animals, and also interact with Maotai brewing masters and legendary craftsmen to learn authentic traditional construction methods.

Interestingly, the digital world is not just a scene in a virtual game scene. In addition to games, it has also become one of the platforms for Maotai to release new products and various experiences. Young gamers can have a deeper understanding of Maotai’s history, culture and consumption while playing games, and at the same time, they can get various unique channels to get Maotai’s products, thus having a deeper affection for Maotai. Not long ago, Maotai released a series of 24 solar terms products, which made full use of this virtual advantage of the digital world of Xunfeng. In the digital world of Xunfeng, the launch conference of Guizhou Moutai Twenty-four Solar Term Spring Series products was held simultaneously. The "Mao Fen" and "Yun You" from all over the country witnessed the products of Guizhou Moutai Twenty-four Solar Term Spring Series and the digital collection of "beginning of spring Beauty from Nature" in the "parallel world", and they were immersed in "flowers bloom in the east and spring returns. Users interact with NPC after entering their homes, and they can get the digital collection debris reward by participating in the tasks of answering questions, picking up winter jasmine and finding beginning of spring rabbit. The whole interactive link runs through the whole online conference. Digital figures Xiao Xun, Iridium Feng, Ti Shuai and Chun Mang, which are generated by digital twinning technology, introduced the series products of Guizhou Maotai Liquor in 24 solar terms. In addition, you can also watch the wonderful performance at the offline conference site in Xunfeng, and users can enjoy a beautiful feast integrating vision, touch and hearing in the cloud without leaving home. More specifically, Maotai announced every "digital collection" this year.They are all related to the physical products of each bottle of beginning of spring wine with 24 solar terms through blockchain and digital fingerprint technology. In every solar term, the digital world will organize activities according to the rhythm of wine-making competition, digital collection release and base wine/synthetic digital collection.

In fact, it is not just Maotai that is optimistic about the potential of digital virtual world. LU ZHOU LAO JIAO CO.,LTD, the originator of Luzhou-flavor, also moves frequently. At the end of last year, LU ZHOU LAO JIAO CO.,LTD co-signed 100% Vientiane to release an online mini-game. If you win the game level, you will get a variety of co-branded limited gifts, including LULU dolls, small bottles of LU ZHOU LAO JIAO CO.,LTD, LU ZHOU LAO JIAO CO.,LTD stubborn custom perfume, LU ZHOU LAO JIAO CO.,LTD distiller’s grains rejuvenation mask and so on. There is also a story about LULU, the protagonist of the game. On September 30th, 2022, LU ZHOU LAO JIAO CO.,LTD applied for the patent for the appearance of "LU ZHOU LAO JIAO CO.,LTD LULU Doll" and was approved. The patent abstract shows that the patent design is a component design, component 1 is a doll, component 2 is a hat, and component 3 is a wine bottle decoration worn on the doll’s head. The patent inventor is Shen Caihong, and the product is used for doll ornaments. The design point lies in its shape. As the IP image of LU ZHOU LAO JIAO CO.,LTD’s member operation center, LULU, based on sorghum, is now 448 years old and has been appointed as "Chief Welfare Officer of LU ZHOU LAO JIAO CO.,LTD" by LU ZHOU LAO JIAO CO.,LTD. This digital image has gone to great lengths to protect intellectual property rights, which shows that this digital IP is highly valued by LU ZHOU LAO JIAO CO.,LTD from top to bottom and has high hopes.

Digital image is becoming more and more important for liquor brands and enterprises, and now it has become an indisputable fact. Last year, while strengthening its own App function, Maotai timely launched the "Little Master" I Maotai, which on the one hand gave the handheld space a digital owner, and on the other hand strengthened the interaction with mobile consumers-the digital owner can be infinitely empowered and given various tasks and jobs. I Maotai is not only a digital housekeeper, but also a factory spokesperson, customer service manager, knowledge blogger, even complaining about the object, and even telling you where to buy Maotai ice cream. From simply arousing consumers’ goodwill and interest in the past, and enhancing the product image, to now, the digital image reflects the intelligent degree of products, improves services, is close to consumers, and even "cultivates" potential consumers. The function of digital image IP is rapidly expanding. Nowadays, LULU, I Maotai, etc. have taken on the task of connecting consumers and serving consumers online. In the future, they may frequently jump in the virtual and real markets and become an indispensable part of the liquor ecological chain.

LU ZHOU LAO JIAO CO.,LTD’s lovely number LULU

In contemporary society, economic cooperation is further strengthened, people’s social pressure is further enhanced, and alcohol products need to be decompressed, so wine and games become a good choice. This is also one of the important reasons why alcohol products frequently become the protagonists of online games in recent years. Recently, a wine brewing (cultivation) game was launched in Japan, which attracted wide attention from wine and game lovers. The apple version of the winery simulator "Happy Days-Wine Making Simulator" developed by Broken Arms Games has landed on the Switch platform, and the pre-sale has been started, and the game supports Chinese.

Interestingly, the game provides a lot of knowledge about wine making, which is broken down into small parts that are easy for players to understand. One of the main ways to play the game is cards. Each card represents a brewing process, and players can fiddle with it at will without following the rules.

In the game, you will dominate a new winery that belongs to you. You can analyze the soil, choose the types of vines, planting methods, manage pruning, treat fruit trees, and decide the timing of harvesting. You also need to supervise the whole wine-making process, such as fermentation, aging, barrel passing, bottle type selection, and make the decision that best suits your favorite wine or the market demand. Of course, in order to expand the scale and network of enterprises, the process of strengthening sales is also indispensable.

From the management of vineyards to the way of sales, every choice will affect the wine produced. High-quality wine can enhance the company’s reputation in the world, and the sales price is high, which can make the company develop better and faster.

Perhaps this game can help wine lovers better understand that wine is not easy to be born; Let the winemakers in the winery gain more fun from winemaking.

In 2023, ChatGPT, which represents the new achievements of artificial intelligence, became popular online overnight. Although this function still has shortcomings such as insufficient information in the Chinese world, the learning characteristics of artificial intelligence have become its biggest highlight, and its advantages for brand promotion are also obvious. Because it first got its hands on the media field, the sensational effect is more obvious. For wine enterprises, it goes without saying that the brand spillover effect brought by massive questions, and the product promotion increment and unknown platform potential brought by artificial intelligence can not be let go.

Wine Manor Management Game Interface

ChatGPT has gained more than 100 million users worldwide in less than three months, and the growth rate of this product has far exceeded that of Tik TOK, which also proves that the user demand of ChatGPT is real and strong.

Users can get information more quickly and efficiently through ChatGPT, and they can constantly screen information accurately through interaction with AI, and even get relevant intelligent advice from AI.

At present, the vertical media of alcohol have focused on ChatGPT, launched relevant articles, "asked questions for" the alcohol industry, and made the answers public; Maotai, LU ZHOU LAO JIAO CO.,LTD and other famous wine companies have also asked questions about ChatGPT, occupying the limelight; Many enterprises have also become popular with the help of the concept of ChatGPT, guiding brand marketing and formulating relevant plans and strategies, especially those businesses that had a soft spot for search engine marketing mode before, and they are eager to face new things.

Some marketing experts said that ChatGPT, an intelligent interactive way, broke the information monopoly of search engine products in the past, and it may indeed subvert the existing models of traditional search engines such as Google and bing in the future, becoming the first entrance for users’ information retrieval. If ChatGPT becomes the user’s first information portal, then for the brand, it is necessary to use ChatGPT’s intelligent reply to achieve user access, and AIGC (Artificial Intelligence Generated Content) marketing will become very important.

How to make ChatGPT retrieve brand information will be an important topic for the brand. The principle behind it is actually similar to Baidu SEO and SEM, but in the entrance of ChatGPT, the algorithm logic of AI neural network behind it is different from that of traditional search engine crawler, which will bring great changes to the whole marketing ecology and brand budget allocation.

Because ChatGPT obtains users’ active information retrieval demands, its traffic realization accuracy will be very high, and its commercial value is huge for both the brand and ChatGPT platform. But the question left to ChatGPT is how to get the best balance between commercialization and user value once the traffic is realized. But for most liquor companies, businesses and the media, onlookers are no longer the way. What is important is not to miss the new round of growth with the help of new technologies.

Back to the original topic, this spring, in addition to the recovered market, the digitalization of wine industry is rapidly splitting on another front, and the virtual wine world is getting closer and closer to us, and will eventually become a part of our life. The social value of ancient wine may face a leap, and the characteristics of its spiritual attributes will also make us sit up and take notice.

Li Peng, China Wine Magazine

Exploring patient service, AI helps post-diagnosis management to a new level.

Public Network Poster Journalist Yue Xiaoyuan reports from Jinan

With the accelerated development of smart medical care, digital intelligence technology continues to penetrate the diagnosis and treatment links, and the efficiency before and during diagnosis is constantly optimized. Patients can already enjoy convenient services from registration and other links; However, in terms of post-diagnosis management, due to the lack of scientific self-health management means and professional medication guidance, many patients who need to take drugs for a long time, adjust drugs and need regular follow-up visits will stop taking drugs on their own, resulting in poor treatment effect, and it is urgent to explore and innovate smart services.

In order to solve the problems of patients’ declining self-management ability and medication compliance after leaving the hospital, Zaozhuang Municipal Hospital is guided by problems and needs, supported by new concepts and technologies such as AI and digitalization, actively seeking better solutions, exploring the intelligent management mode of "discharged patients -AI- doctors" and opening up the "last mile" of closed-loop medical services. Nowadays, under the background of "Digital Intelligence Empowering Medical Care", Zaozhuang Municipal Hospital has achieved initial results in patient management services in such scenes as personalized health guidance, online consultation, intelligent follow-up, out-of-hospital signs monitoring and analysis, and follow-up reminders, relying on a convenient and efficient post-diagnosis management system.

"When I was at home, my blood sugar control was very bad. Going to the hospital was also very troublesome and very anxious." Aunt Fang’s experience is typical: at the age of 86, she suffered from diabetes for many years, and was admitted to hospital for treatment because her blood sugar was "out of control". However, how to monitor her blood sugar at home in time after discharge and facilitate contact with doctors is a major problem that plagues her family. I learned that the post-diagnosis management platform can bind the blood glucose meter, realize the automatic uploading of physical sign data and timely warning of abnormal conditions, and Fang Ayi’s daughter took the initiative to join. After a period of drug treatment at home, the platform monitored that Aunt Fang’s blood sugar data fluctuated violently, and AI automatically called her family to understand the situation. It was discovered that the family members of the existing aunt changed metformin tablets (three times a day) into metformin sustained-release tablets (once a day). AI judged the risk of drug change and immediately fed back the early warning signal to the health manager and doctor for manual intervention to remind the family members not to adjust the drugs themselves. This incident made Aunt Fang’s daughter particularly grateful and called "the post-diagnosis management platform gave patients and their families a reassurance". Nowadays, relying on the intelligent post-diagnosis management platform, Aunt Fang can regularly measure her blood sugar at home, and her family members can contact health managers and doctors at any time on the platform for consultation on medication adjustment, diet structure and other issues. Now Aunt Fang’s blood sugar value has basically stabilized.

Not only diabetes, but also the post-diagnosis management of orthopedic patients is "difficult". Can artificial intelligence technology also be used to establish an efficient connection between doctors and patients to help patients recover scientifically? Come and see the medical experience of 81-year-old Aunt Chen.

Aunt Chen suffered from intertrochanteric fracture due to a fall at home, and was discharged smoothly after treatment. Because Aunt Chen is old, her family members are very worried about the condition of the elderly, but they don’t know much about how to carry out targeted exercise. After learning about the post-diagnosis management service of trauma orthopedics, you can consult dressing change, reexamination, stitches removal and other issues online, or you can contact doctors conveniently and quickly, and your family members will join immediately. The AI intelligent doctor assistant on the platform will send rehabilitation guidance, and the family members will assist Aunt Chen in rehabilitation exercise at home according to the rehabilitation exercise video sent on the platform; The platform provides registration guidance for patients and sends a review reminder. Aunt Chen only needs to "step on the point to go to the hospital for review" according to the platform message, which makes Aunt Chen’s daughter call "too convenient, very calm!"

Aunt Chen’s children are bound to the platform to ask about rehabilitation precautions.

This patient’s comfortable medical experience is the epitome of the results of Zaozhuang Municipal Hospital’s careful layout of post-diagnosis management services, and it is also a vivid embodiment of the continuous amplification of high-quality medical resources by digital new technologies. In order to actively respond to the national new medical reform policy, change the medical service mode, improve the medical service level, and quickly and efficiently solve the hot, difficult and blocking problems of the masses in seeking medical treatment, Zaozhuang Municipal Hospital, in combination with the launch of the "Action to Improve the Satisfaction of the Masses in Seeing a Doctor", piloted the working mode of "Artificial Intelligence+Post-diagnosis Management" to carry out full-cycle refined health management services for patients.

On the one hand, we will build an artificial intelligence laboratory with Xunfei Medical, and make full use of artificial intelligence technology to explore patient intelligence services in scenarios such as personalized rehabilitation, personalized health guidance, all-weather response, smart phone follow-up, and remote sign monitoring; On the one hand, the construction of AI patient service center, equipped with professional health managers, realizes the full-cycle management of patients from leaving hospital to home rehabilitation, and improves the overall effect of treatment; On the other hand, the relevant functional departments innovatively incorporate the post-diagnosis management of AI into the follow-up system and organize its implementation, which is known and strictly implemented by relevant personnel in the departments that have been carried out. At present, 12 departments, including trauma orthopedics, spine, obstetrics, endocrinology and metabolism, have officially put into operation full-cycle refined health management services, which not only enhanced patients’ compliance, effectively extended the treatment plan, but also greatly improved the satisfaction of the people in seeing a doctor.

Doctors in Zaozhuang Municipal Hospital are making detailed inquiries.

Based on the innovative exploration of patient management after diagnosis, in the recent 2022 China Modern Hospital Management Typical Case Selection organized by the Capacity Building and Continuing Education Center of the National Health and Wellness Commission, Zaozhuang Municipal Hospital’s "Practice of Hospital’s" AI Patient Management after Diagnosis "service model was awarded as a typical case of hospital medical quality and safety management among 609 cases declared by 190 hospitals.

In the future, the hospital will continue to explore and practice intelligent medical services, and through combing and reengineering the whole process of information-based medical care, meet the diversified and multi-level medical service needs of patients outside the hospital, strive for innovative demonstration benchmarks, effectively improve patients’ sense of acquisition, happiness and satisfaction, and promote the high-quality road of sustainable development of medical services.