标签： 南京高端外卖工作室

Insight Report on the Trend of Beauty Industry in 2021： The Way to Attack Tmall’s Domestic Beauty

In the past two years, domestic beauty products have ushered in a "listing tide" in full swing. In October 2020, Pien Tze Huang launched the cosmetics business listing plan; In November, Perfect Diary’s parent company, Yixian E-commerce, was listed on the New York Stock Exchange, becoming the "first share of domestic beauty products" listed overseas; In March 2021, Winona’s parent company Betani went public.

Source: 2021 Beauty Industry Trend Insight Report

In addition to IPO, various funds have also poured into the domestic beauty industry. With the overall decline in the number of investment and financing events in the consumer sector, the number of investment and financing events in the beauty and skin care track will increase steadily in 2020. The favor of capital also proves from the side.The domestic beauty industry is entering the best development era.

In the iterative consumption ecology, the cutting-edge domestic beauty brands have seized the opportunity of the times to rise rapidly and explored an unprecedented way to attack. On April 13th,CBNData and Tmall Gold Makeup Awards were released.The way to attack Tmall’s domestic beauty products-2021 beauty industry trend insight report(Pay attention to Ali Research Institute and reply to "2021 Beauty Industry" to get the full text of the report)Based on CBNData consumer big data, we have an insight into the changing process of the era of domestic beauty, and summed up three major styles of counterattack of new domestic products.

Source: 2021 Beauty Industry Trend Insight Report

New brands rise strongly.

Domestic beauty cosmetics enter the 3.0 era.

In recent years, the scale of beauty care market in China has continued to expand.According to CBNData Report, it is estimated that the beauty market in China will reach 364.4 billion yuan in 2021. From 2018 to 2020, the online consumption of beauty care has also increased year by year, showing a high growth rate, and the growth rate of beauty care is higher than that of care. At the same time,The number of domestic brands in the beauty care industry is also increasing rapidly. In 2020, the growth rate of domestic brands is much higher than that of foreign brands.

Source: 2021 Beauty Industry Trend Insight Report

Behind the rise of domestic products, on the one hand, it is the help of venture capital to the beauty track, on the other hand, the recognition of domestic products by young consumers is strengthened.According to CBNData’s "Report" data, in 2020, the beauty track disclosed a total financing of 4.812 billion yuan, with a growth rate of 324%, making it one of the hottest tracks in the venture capital market in the consumer sector.

From the consumer point of view, in 2020, the Z generation will account for over 30% of the online beauty care consumers. They are native netizens who have grown up with the mobile Internet. They have been influenced by multiculturalism since childhood, and their consumption attitudes are different from those of previous generations. They are more in pursuit of value recognition when choosing brands, and they also have stronger national self-confidence. Compared with big-name labels, they are more interested in high value and cost performance.

According to CBNData data, 40% of the dressing tables of generation Z are domestic brands.

Source: 2021 Beauty Industry Trend Insight Report

Looking back at the road of attack of domestic beauty, I actually experienced it.Traditional beauty cosmetics, "Amoy beauty cosmetics" and cutting-edge beauty cosmetics.Three times. In the era of domestic product 1.0 before 2012, Ding Jiayi, herborist, Kazilan and other traditional domestic beauty and skin care brands reached consumers through traditional CS channels and communicated with consumers through mass media.

In 2012-2014, domestic beauty products entered the 2.0 era with the development of mobile Internet, and "Amoy Beauty Products" brands such as Royal Nifang, Afu Essential Oil and Mofashijia entered the fast lane of development with the help of the potential energy of e-commerce and the changes of users’ online consumption habits.

In recent years, from Perfect Diary, Huaxizi to colorkey, many new brands have seized the opportunity of new consumption. generate has shown great vitality, and domestic beauty cosmetics have entered the 3.0 era. According to the data,In 2020, the overall growth rate of the beauty industry will be 23%, while the growth rate of new beauty consumption will be as high as 78%.

Source: 2021 Beauty Industry Trend Insight Report

Three major styles of play

Open up the way to attack domestic beauty cosmetics

Although these cutting-edge domestic beauty products that rose in the 3.0 era have their own differentiated strategic layouts, they also have commonalities in "playing". CBNData’s "Report" summarizes the play of cutting-edge domestic products as follows"Online popularity, offline competition, sailing out to sea".

01

Online popularity:

Take advantage of the platform to play with young people

From cutting-edge domestic brandsFounder backgroundFrom the point of view, the founders of brands such as Huaxizi, Girlcult and colorkey are all brands founded by young people after 80 s and 90 s, and they know more about the changing new needs of young consumers.

Product tonalityIn fact, cutting-edge brands generally pay more attention to products.appearance index, but also good at passingIP crossoverTo achieve the effect of breaking the circle. The data shows that the proportion of people who choose another product because of better packaging is three times that of previous generations.

From 2018 to 2020, the consumption scale of online cross-border joint-name beauty products has greatly increased, and the consumption growth rate of cross-border joint-name products of cutting-edge brands is nearly three times that of beauty products as a whole.

Source: 2021 Beauty Industry Trend Insight Report

And inMarketing playIn fact, cutting-edge brands have a keen insight into the catalytic habits of young people, using Tik Tok, Xiaohongshu and bilibili.Content social platformWin the resonance of young users through scene and personalized content creation. In addition, many new domestic brands have also cooperated with Tmall Black Box and Alibaba Big Data.Tmall platformUnder the depth of empowerment, explosives are created to achieve overtaking in corners.

Source: 2021 Beauty Industry Trend Insight Report

02

Offline "competing for deer":

Layout offline to enhance the consumer experience

2020 is also the year of the outbreak of beauty collection stores. From colorists and WOW COLOUR to plum blossom and happy burning, offline beauty collections have expanded against the trend. A cutting-edge brand that started online, throughSettle in the beauty collection store,Open up offline channels, bring makeup fitting services to consumers, and create a more complete and diverse consumer experience.

Source: 2021 Beauty Industry Trend Insight Report

In addition to entering the beauty collection store, the new domestic beauty products will pass after having a certain industry influence.Brand flagship store, concept store, pop-up shopIn the form of offline stores, tell brand stories and communicate with consumers more accurately and deeply.

Source: 2021 Beauty Industry Trend Insight Report

03

Sail out to sea:

Relying on the platform to enter overseas markets

As far as domestic cities are concerned,Guangzhou ranks first in the list of new domestic beauty cities.Perfect Diary, Ximuyuan, colorkey and other domestic beauty brands were all born in Guangzhou. According to CBNData Report, cosmetics manufacturers in Guangzhou account for nearly 40% of the country, which can be said to be a veritable beauty supply chain base.

Source: 2021 Beauty Industry Trend Insight Report

And looking overseas,The new favorites of domestic products in the beauty industry have also entered overseas markets.According to the data of the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, and the export value reached 3.139 billion US dollars, up 13.2% year-on-year. Tmall Taobao Overseas 2020 double 11 is a hot "preemptive purchase", and domestic beauty products have increased by more than 10 times. Among the beauty products that go out to sea, lipstick, eye shadow and blush are the most popular categories, while mascara and powder cake have great development potential.

Source: 2021 Beauty Industry Trend Insight Report

Domestic beauty brands have their own unique tricks in "going out to sea", or relying on Tmall Taobao Overseas and Amazon.E-commerce platform salesGo around the world; Or buildOverseas official website, open official accounts of overseas social platforms and establish more contacts with overseas consumers; Or byAcquisition of international brandsLayout overseas markets with high-end routes.

With the iterative upgrade of social media platform and e-commerce platform, a large number of cutting-edge domestic beauty products have reconstructed the original consumption link and quickly established the brand’s influence among consumers; The offline layout provides consumers with a more personalized service experience; The new wave of domestic brands of beauty products going to sea is not only the layout of each brand strategy, but also proves the strength of China brand to the world.

Editor: Binka (please leave a message in the message area for reprinting and media cooperation)

Look! This is football.

Peninsula/text The first time I met football was the 1998 World Cup. Before that, I couldn’t understand how charming this little ball can be, and it can make hundreds of millions of people crazy, cry, beat their chests and feet, and stay awake …

That summer of 1998, my first impression of football was colorful. In the stadium, there are Nigeria’s green, Brazil’s yellow, Italy’s blue, Holland’s orange, Spain’s red, Argentina’s blue and white, Croatia’s red and white plaid … Football is really beautiful! In the stands, there are flags and banners flying everywhere, and all kinds of graffiti on the faces of the audience. From a distance from the TV, there are uniform and consistent colors, and there are also mixed and competing … Football is really beautiful!

I love the World Cup because it is everywhere. Teams from different civilization backgrounds meet and confront each other in the same venue to show their skills, tactics and team features. Moreover, the story of football is not just 90 minutes on the court. Why are Italian and Spanish players depressed and sunny, while German players are introverted? The answer may be found on the map. Brazil and Argentina like dancing when celebrating goals? Think about the story of samba and tango! They say Americans don’t know football? They have more favorite sports! How is the core of the French team descended from Algerians? Read the history of the Middle East!

This is football, which is not only a physical confrontation on the court, but also a conflict between civilizations. This is football, which is not only the subtle cooperation between teammates, but also the integration and coexistence of different cultural styles. I love football, I love it, I love football, I love it. I love football, love it makes people passionate, I love football, love it makes people calm as ice. Just like in the game, everyone is fighting for every inch of land, even blocking each other with rude fouls. After the game, they shake hands, hug and exchange jerseys and appreciate each other. It is the fire and ice of the modern world.

In the football match, the winner is king, and the loser is never a coach. Next to every champion, there are many respectable opponents. Behind the carnival of every winner are the tears of countless losers. In the world of football, the ultimate victory is the jewel in the crown, and failure is the main theme. But this is the greatest charm of this sport: real fighters will not bow their heads because of failure, and real fans will not quit because of failure. Instead, they still choose to love and fight after setbacks. This is football. Never give up hope until the last moment, so countless stadium miracles will be born. No matter how ingenious the director and screenwriter are, they can’t create a script about football.

Don’t judge heroes by success or failure, and create a belief that belongs exclusively to football. There are too many stories about "one person, one city" in football, and more people will always have ideals in order to support the team, and they will not hesitate to get from youth to old age. If you understand football, you can understand why under the same roof, there will be hardcore rivals; Why the same city, the same country, and even the same world, will give birth to enemies who are at odds and incompatible with each other. Because of the belief in football, it can penetrate the gains and losses of victory and defeat and carve it into the blood.

I like a friend’s words very much. He said that football is still classical today when capital erodes everything. Capital can buy players, but it can’t take away victory; Capital can determine strength, but it can’t replace faith; Capital can create a giant team, but it can’t stop grassroots from springing up like mushrooms after rain. It is true that there are high salaries, luxury cars and feasts in the football world, but if we trace the past of the stars and review the experiences in slums and mud pits, what made them choose football? It is love and hope.

This is football. Even though I’m a poor player, even though I’m no longer young, even though I’m from hopeful to disappointed again and again, I’ll still cheer for it, applaud it and stay awake at night for it.

Image source: the idea of the worm

The first stage of the women’s team ended： Hainan Qiongzhong women’s football team won the first place in five games, followed by Hebei women’s football team.

Live on May 21, the first stage of the Women’s League A came to an end in Haikou on the 18th of this month. In the 30 games that have been played in five rounds, Hainan Qiongzhong women’s football team, which has the advantage of home court, temporarily topped the list with a total victory in five games. After the team defeated Guangxi Pingguo Bainong 3:2 in the first round, all the other four rounds won without losing a goal. Su Yuxuan, a player of the team, tied for the top of the scorer list with five goals, and scored in every game in five rounds.

Ranked second and third in the standings are Hebei Women’s Football Team and Guangxi Pingguo Bainong Women’s Football Team, with 12 points and 10 points respectively. It is worth mentioning that Hebei Women’s Football Team has scored 14 goals in five rounds, which is the team with the strongest offensive firepower this season. Wang Zhen, a teenager of this team, tied with Su Yuxuan for the top of the scorer list with 5 goals. In addition, Wuhan Sanzhen Wushu Women’s Football Team was the best defensive team in the first five rounds, losing only one goal. With the first four rounds tied, the team won the first victory 3-0 in the fifth round, and they became another unbeaten team except Hainan Qiongzhong Women’s Football Team.

This season, the Women’s League A will be divided into four stages, and the next five rounds (rounds 6 to 10) will be held in June in the Haigeng Division.

After five rounds, the latest ranking of Women’s League A is as follows ↓↓↓↓

1. Hainan Qiongzhong Women’s Football Team scored 15 points

2. Hebei Women’s Football Team scored 12 points

3. Guangxi Pingguo Bainong Women’s Football Team scored 10 points

4. Tianjin Shengde Women’s Football Team scored 9 points

5. Shanghai Qiusheng Donghua Women’s Football Team scored 8 points

6. Wuhan Sanzhen Wushu Women’s Football Team scored 7 points.

7. Shanghai Shenhua Upper Body Women’s Football Team scored 5 points.

8. Guangdong Sports Lottery Women’s Football Team 5 points

9. Foshan Women’s Football Team 4 points

10, Dalian women’s football 4 points

11. Yunnan Jiashijing Women’s Football Team scored 3 points

12. Guangzhou women’s football team scored 1 point.

Actor Wang Runze was watched as he ran the marathon, and finished the race in 210!

On the 22nd, 2023, the Sheshan Half Marathon started with a shot. Some netizens took a photo of Wang Runze when running the marathon. Wang Runze also recorded the whole process of running the marathon in Weibo after the race, and encouraged fans to exercise together in the comments.

Running into volunteers, taking photos and taking pictures is also very handsome!

According to A Fan, the official leader of the 215 th race, Wang Runze followed them for a long distance, and took the initiative to chat with the 215 th rabbit and asked if he could be brought into the 215 th race.

After the race, Wang Runze drew the pace map per kilometer in Weibo po, which was very conservative in the front and a little sprint in the second half. It seems that there is still a lot of room for improvement in Wang Runze’s performance!
Different from other entertainment circles, Wang Runze relies on his own "hard work" and "strength".
Wang Runze was born in Huainan City, Anhui Province. His parents divorced when he was a child. He was raised by his grandmother when he was 8 months old, and his grandparents and grandchildren lived together. Because of his family’s embarrassment, he and his grandmother lived a frugal life.
When I was a senior in high school, I left my hometown and went to Maotanchang Middle School in Lu ‘an to repeat my studies. Because my grandmother went to accompany me, my grandparents and grandchildren were recorded by Hunan Satellite TV’s My Documentary Accompanying. Later, Wang Runze was admitted to Anqing Normal University.
Although he loved acting since he was a child, in order not to add financial burden to his family, he chose financial management as a major instead of a professional art school.

1-0！ Manchester City won a thrilling penalty, 2 points behind Arsenal in one round of multi-games, and the title ownership is in doubt.

On March 12th, Beijing time, the 27th round of Premier League ushered in a focus battle, with Manchester City and Crystal Palace as the two sides. Manchester City ranked second in the Premier League before the game, and Crystal Palace ranked 12th in the Premier League before the game. The strength gap between the two teams is not small, but Crystal Palace still creates trouble for Manchester City. Manchester City has been looking for a good opportunity to break the door, but it was too late to break through the Crystal Palace. It was not until the 78th minute of the game that Manchester City got a penalty opportunity. In the end, Harland hit a penalty kick, and Manchester City won a thrilling victory with this penalty, beating Crystal Palace 1-0 away and scored 3 points. At present, Manchester City lags behind Arsenal by 2 points in one round, and the ownership of the Premier League championship this season remains in suspense!

Although Manchester City scored 3 points in the Crystal Palace, it was really awkward for Manchester City to play. Although Manchester City shot as many as 14 times, the shooting quality was not high, and there were very few shots that really threatened the Crystal Palace. De Braune didn’t start this game, and only after Harland scored a penalty did De Braune get a chance to play. Guardiola obviously put De Braune in the lead, but Crystal Palace attacked fiercely in the last 10 minutes, and Manchester City was once in a passive defense state. Fortunately, it was a near miss to win the game.

In fact, Crystal Palace can be regarded as the bitter victim of Manchester City. In the first six meetings (excluding this game), Manchester City only won three games, and the other three games were 2 draws and 1 loss respectively. If it is an opponent with equal strength, such a record is acceptable, but the strength of Manchester City is obvious to all. Crystal Palace has been in the middle reaches of the Premier League for many years, and Manchester City can’t get a bargain on Crystal Palace. It can also be seen that Crystal Palace has definitely studied Manchester City’s tactical system in depth, which perfectly limits the offensive rhythm of Manchester City.

Before the game against Manchester City, Crystal Palace’s last four games at home were all tied with their opponents, and the strength of these four opponents was not weak, namely Manchester United, Newcastle United, Brighton and Liverpool, which also strengthened Crystal Palace’s determination to defend the home court. This time against Manchester City, the Crystal Palace did have a chance to draw with Manchester City at home if it hadn’t been for a mistake in the 78th minute. Unfortunately, the players in the Crystal Palace couldn’t keep up with their physical fitness, and they could only watch Harland score a penalty. It is a pity that this is true.

Finally, let’s talk about Harland’s performance in this game. The only goal of Manchester City was scored by Harland, but Harland’s performance was still not perfect. Harland touched the ball only 22 times in this game. Among all the starting players in Manchester City, only goalkeeper Edersen touched the ball less than Harland (19 times), in other words, Harland’s participation was not high. Harland only succeeded twice in nine confrontations, and the success rate of confrontation was only 22%. Harland was originally proud of his physical fitness, but he didn’t show this advantage in this game, and even the success rate of passing the ball was only 60%, unlike the omnipotent "Magic Man Buou" before.

Judging from the performance of this game, Manchester City’s road to the championship is still very difficult, De Braune’s competitive state is becoming more and more unstable, and Harland has begun to be targeted by his opponents. If Alvarez, Grali Shi and Mahrez can’t stand up and turn things around, Manchester City may meet even greater challenges next. At present, Manchester City is only two points behind Arsenal, the top of the Premier League. If Manchester City wants to win the Premier League title this season, it must maintain the winning streak at this stage and strive to win more games!