标签： 南京高端外卖工作室

On July 11, the price of Beijing Didi Network increased during the peak hours. According to the previous price adjustment instructions issued by Didi, new pricing rules will be implemented, and the starting price and mileage fee will be adjusted during the peak hours in Beijing on weekdays. After the price adjustment, it will be more expensive to take a taxi in the morning and evening rush hours, but it will be cheaper during the peak hours.

Didi said that with the increase of citizens’ travel demand and the in-depth development of safety and compliance work, the shortage of supply and demand in Beijing has become increasingly prominent, and it is difficult to travel during peak hours and the difference between supply and demand in districts and counties is prominent. In order to balance the relationship between supply and demand, the price of online car in Beijing is adjusted accordingly.

Beijing takes the lead in adjusting prices, which will increase during peak hours.

According to the price adjustment plan, Didi divides Beijing into five regions. The first region is Dongcheng District, Xicheng District, Haidian District, Chaoyang District, Fengtai District, Shijingshan District, Changping District and Mentougou District. The second area is Shunyi, Tongzhou, Daxing and Fangshan District; The third area is Miyun and Huairou District; The fourth area is Yanqing District; The fifth area is Pinggu District.

What is the basis for the division of the five major regions? Didi introduced that this time, in view of the difference in travel demand, travel distance, traffic situation and driver distribution in different regions of Beijing, which led to obvious differences between supply and demand in some regions, the method of price adjustment by region was adopted.

This price adjustment involves service models such as express train, premium car and special car, including the adjustment of working days and rest days. Taking the main urban area of Beijing in the first region as an example, during the working day, the starting price and mileage fee of Didi Express increased during the morning rush hour (06:00-10:00), while the duration fee remained unchanged. The starting price rose from 13 yuan to 14 yuan, the mileage fee rose from 1.6 yuan/km to 1.8 yuan/km, and the duration fee was still 0.8 yuan/min.

According to insiders of Didi, after the price adjustment, the charging standard for online car orders is based on the starting area standard. The person also explained that the price of online car is mainly affected by factors such as urban supply and demand, local consumption level, income level and energy price, among which the most important factor is urban supply and demand, and the change of supply and demand relationship fundamentally determines the price fluctuation. The situation of each city is different, and the price level and price adjustment will change according to the specific situation of the city.

The morning rush hour is 3.5 kilometers more expensive than before the price adjustment-4 yuan

For the price adjustment of Didi, Ms. Xia, the user, said, "After the price adjustment, the travel cost from home to work will increase by 2-3 yuan, which will definitely increase the travel cost, but if you really want to use the car, you won’t stop playing because it costs a few dollars."

"Now the main travel platforms are all laid out in the special car market. There are few players in the express trains commonly used by ordinary users. I hope that more travel platforms will enter the express car market, and I hope that the costs of express trains and taxis will be relatively balanced." User Mr. Cheng hopes that the travel cost will not increase too much.

Didi drivers have their own opinions. On July 11th, Li Shifu, the driver of Didi Express, said, "According to the commission rules of Didi and the driver, if the fare is raised, it will be shared with the platform and the driver. The driver’s income will definitely increase. "

"The fluctuation of oil prices and the rising temperature also affect the cost of driving. If there is no price adjustment, the cost will be on the driver’s side, and the income will be less. The price adjustment can reduce the cost and dare to turn on the air conditioner in summer." Master Wang, the express driver, believes that adjusting the price is conducive to mobilizing the driver’s enthusiasm.

The Beijing News reporter compared the estimated price of the system during the Pingfeng period of Didi Platform. Before the price adjustment, the estimated price of the express train from Xinqiwang Office Building (happy avenue) to Beijing West Railway Station was 38.64 yuan, the estimated price of the premium was 44.82 yuan, and the gift orange car was used.
The estimated price of comfort is 58.34 yuan. After the price adjustment, the estimated price of the trip system is 36.7 yuan, the estimated price of preferential enjoyment is 43.1 yuan, and the estimated price of the comfort system of the gift orange car after 15 yuan discount is 45.2 yuan.

Before the price adjustment, the estimated price of the express train from Xinqiwang office building (happy avenue) to Taikooli system in Sanlitun was 28.26 yuan, the estimated price of the premium train was 32.88 yuan, and the estimated price of the comfort of the gift orange car was 45.36 yuan. After the price adjustment, the estimated price of the trip system was 27.1 yuan, the estimated price of the premium train was 31.9 yuan, and the estimated price of the comfort of the gift orange car was 46.2 yuan.

During the peak hours on July 11th, the Beijing News reporter took a taxi from Panjiayuan Jinsong Guest House to Xinqiwang Office Building (happy avenue), which was about 3.5 kilometers. Before the trip, the Didi system is estimated to be 16.1 yuan, and the estimated prices of various travel platforms in Gaode Map are: taxi 16 yuan, sunshine travel about 14 yuan, Didi Express about 14 yuan, Ctrip travel about 16 yuan, AA travel about 18 yuan, Cao Cao’s new energy discount about 5 yuan about 20 yuan, Shenzhou special car discount about 6 yuan about 22 yuan, Cao Cao’s special car discount about 25 yuan after 6 yuan, first car discount about 3 yuan after 26 yuan, and gift orange special car about 40 yuan. After the trip, Didi Express actually paid 14.45 yuan; Compared with the trip 13-14 yuan before the price adjustment, the cost is basically the same.

During the morning rush hour on July 11th, the estimated price of the express train was 17.96 yuan, the estimated price of the preferential treatment was 20.74 yuan, and the estimated price of the comfort of the gift orange car was 33.32 yuan. The morning rush hour is 3-4 yuan higher than before the price adjustment.

Why does Didi adjust the price?

The imbalance between supply and demand is serious, reducing the pressure on car use during peak hours.

On July 10th, the second issue of Didi’s "Q&A" focused on the price issues that drivers and passengers are generally concerned about. Guo Fei, technical director of the car supply and demand strategy department of Didi.com, answered the factors that determine the price change of the car online, and solicited opinions and suggestions from the public.

Some passengers questioned that the price of taxis often changes, and why should Didi be adjusted? When the price rises during the peak period, is Didi robbing in the fire? The driver of the network car said that the oil price is always rising, and the air conditioner is still turned on in summer. Should the fare increase? After compliance, I changed my car and insurance. What should I do if my cost is high and my income is low?

Guo Fei said that the relationship between supply and demand fundamentally determines the price fluctuation. Only when the travel demand grows rapidly, and the city continues to be in short supply and capacity shortage, the price needs to be raised. However, when the supply and demand are balanced, the random price increase will definitely reduce the taxi demand of passengers and directly affect the income of drivers and platforms, which also determines that Didi will not raise the price at will.

In terms of Didi, since April 2017, the price of Didi’s car in Beijing has remained relatively stable for more than two years, but the demand has grown rapidly, with the call volume increasing by 44% throughout the day and 49% during peak hours. The platform tries its best to balance the relationship between supply and demand through various subsidies and incentives, time-sharing pricing, heat map guidance, queuing and carpooling priority, but the imbalance between supply and demand is still serious.

Didi said that at present, the overall success rate of passengers calling cars is low. Passengers will find it more and more difficult to call a taxi. At present, 1/5 of the demand for calling cars on the morning peak of Didi Express does not have enough capacity to undertake. In order to balance supply and demand, the corresponding price adjustment is made to encourage drivers to travel to meet passengers’ travel needs, and at the same time, to encourage passengers to travel at wrong peaks and reduce the pressure on car use during peak hours.

Will other network cars follow up the price adjustment?

Other network cars said that there is no plan.

The online car industry is still unable to get rid of the dilemma of "losing money and earning money", including foreign online car players Uber and Lyft, who are still on the road of loss. Uber’s operating loss in 2018 reached $3 billion, and it warned that "it may not be profitable in the future".

The domestic network car giant Didi is also losing money. In February 2019, a financial data circulated inside Didi Travel showed that the company lost 10.9 billion yuan in 2018. In September 2018, an internal letter published by Cheng Wei, founder and CEO of Didi Chuxing, mentioned that Didi has not achieved profitability in the past six years, and the overall net loss in the first half of 2018 exceeded 4 billion yuan. At that time, the Beijing News reporter learned from other sources that Didi Entrepreneurship had a total loss of about 39 billion yuan in the past six years.

Didi price adjustment, do other players in the industry follow up? The first car about the car said that there is no plan. There is no response from the Shenzhou special car. Cao Cao said that at present, every city is adhering to the "dynamic discount mechanism". According to the current car demand and car ratio of the city, the system automatically calculates the discount ratio, reduces the price on the basic price, and reduces the travel cost of users.

■ point of view

"I hope more online car platforms will enter the market"

"Didi’s car price adjustment is a market behavior and does not belong to government pricing behavior. Price adjustment will alleviate the imbalance between supply and demand to a certain extent, but there is no necessary logical connection. Before the price adjustment of Didi as a big platform, consumers should be consulted. " Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, said.

Li Yongjian, director of the Internet Economy Research Office of the Institute of Finance and Economics of China Academy of Social Sciences, believes that the total number of online car rentals is fixed for a certain period of time due to government control. To make the supply slightly greater than the demand, we can only reduce the demand through the price mechanism. By dynamically adjusting the price, some passengers who have less urgent travel needs or think that the price exceeds expectations will choose not to travel for the time being or to re-elect other ways, and the rest are those who are willing to accept the price increase. In this way, the needs of people in urgent need can be basically met.

"Enterprise price adjustment is partly to increase revenue. If the platform unilaterally adjusts the price, the industry may follow suit. However, if users rebound strongly, there may be regulatory intervention in the end, hoping that more online car platforms will enter the market. Competition is the source of market economy vitality. " Liu Junhai believes that we should build a consumer-friendly online car-sharing platform and optimize the online car-sharing market with honesty, credit, fairness and justice, win-win sharing and inclusiveness.

Beijing News reporter Chen Weicheng Editor Xu Chaoproofread Xue Jingning

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[Appearance introduction]

The exterior design of the Asian Dragon is full of modernity and elegance, with a unique hexagonal air intake grille on the front face and sharp LED headlights, highlighting the fusion of power and technology. The body lines are smooth, atmospheric and sporty, and the side contours are full, giving a calm and dynamic impression. Overall, the Asian Dragon fuses oriental aesthetics with international fashion elements, showing a luxurious but restrained visual impact. It is Toyota’s masterpiece in the mid- to high-end car market.

The side line design is unique, the length, width and height of the Asian Dragon body are 4990mm*1850mm*1450mm, and the wheelbase is 2870mm, giving it a spacious interior space and stable driving performance. The balanced distribution of the front wheelbase of 1595mm and the rear wheelbase of 1605mm further enhances the vehicle’s handling performance. The tire specifications are both 215/55 R17, and the exquisite rim style not only enhances the appearance aesthetics of the vehicle, but also provides good grip and comfort for driving.

The interior design of the Asian Dragon focuses on texture and comfort, and adopts a simple and modern style to create a spacious and bright cockpit atmosphere. The steering wheel is made of plastic material. Although it is not high-grade leather, it has been carefully treated for a comfortable feel. The 10.25-inch central control screen stands in the center and integrates multimedia functions for clear display and easy operation. The seat material is fabric, which ensures durability for daily use, while the main and auxiliary seats support front and rear adjustment, backrest adjustment and high and low adjustment to meet the needs of different drivers. In addition, the car is also equipped with Type-C interface, which is convenient for passengers to connect devices for charging or data transmission, which enhances convenience.

For the Asian Dragon, the engine is a 2.0L four-cylinder engine with a maximum power of 127 kilowatts, capable of delivering 206 Nm of peak torque. The engine features an efficient design, is paired with a CVT continuously variable transmission, and offers an analog 10-gear shift option, ensuring smooth power output and fuel economy in different driving scenarios.

In general, Autohome owners are full of praise for the exterior design of the Asian Dragon, considering it personal and very recognizable. The sharp LED headlights and the smooth lines of the body enhance the visual impact of the vehicle. The owner emphasizes that both the fashion sense during the day and the brightness at night are impressive, which undoubtedly won the favor of many consumers for the Asian Dragon. The success of the exterior design has undoubtedly enhanced the overall texture and brand perception of the vehicle.

Video: Ace to Ace Seventh Trailer: Thief Saint Yizhi Mei appears, and Chen He does things on behalf of the class!

Zhejiang TV vivo "Ace to Ace" will broadcast the seventh episode of its second season at 20:45 on March 3 (Friday). Last week, "Ace to Ace" staged the "harem special", and many beauties gathered in the hall, and the hidden "one-branch plum" made netizens speculate. After a week of waiting, the identity of "one-branch plum" will finally be revealed this week. In the show, Song Qian not only transformed into "Mammy Rong" and needled Wang Likun’s version of "Ziwei Gege", but also performed a hot pole dance, while Liu Xiaoqing continued to recreate the classic, playing "Wu Zetian" and the 6-year-old actor, conquering the audience.

Enter the Blueberry Video to watch the latest full video of "Ace vs. Ace" > >

In addition, in another theme this week, Chen He will lead the "young actor team" composed of Ma Su, Lin Gengxin, Lou Yixiao, and Sun Yizhou as the "substitute captain". PK Wang Yuan, Zhang Guoli, Jiang Wenli, Zhang Tielin, Wang Gang, and Chen Jianbin formed the "classic old drama team". Zhang Guoli, Zhang Tielin, and Wang Gang, the three "Iron Triangle" in "Iron Tooth and Bronze Tooth Ji Xiaolan", will also perform the "Ji Xiaolan Later Legend" in the classic image of the play after a lapse of many years. There are even more mysterious "surprise guests" who can make the three of them stunned at the scene, which is expected.

Song Qian transforms into a nanny and performs an ancient costume version of pole dance

Last week, the exciting and fun "Palace Theater" became the most popular part of the audience. At the beginning of this episode, Cai Shaofen, Song Qian and others will continue to challenge the classics.

In the show, Liu Xiaoqing continued to reproduce the classics this week, and will play Wu Zetian’s image against the "sons" of childhood and adolescence, respectively. The superb acting skills of the two "sons" conquered everyone on the scene. Song Qian, Zhang Hanyun, and Wang Likun restored the scene of "Sister Rong needling Ziwei in a small dark room" in "Huanzhu Gege". Song Qian, who originally belonged to the "idol department", played Mammy Rong quite well, "fierce" so that her voice was hoarse, and the reduction degree was extremely high.

In addition to recreating the plot, Song Qian also performed "Mammy is Crazy" in the "Ultimate Talent Showdown", showed off her dancing skills, and even staged a "Mammy Edition" pole dance, which was hot.

"Iron Triangle" reunion, Zhang Guoli, Zhang Tielin, Wang Gang reproduce "Iron Tooth Bronze Tooth Ji Xiaolan"

This week, in addition to revealing the identity of "Yizhi Mei", "new and old actors PK" is also a big attraction. At the beginning of the show, "Love Apartment" and "Three Swordsmen" shouted Mai on the spot against "Iron Tooth Bronze Tooth Ji Xiaolan" and "Iron Triangle", which looked very explosive.

Afterwards, Lin Gengxin also played a "irony competition" with Zhang Guoli. Lin Gengxin came up directly and asked "Which of the three of you has the best acting skills?", which made Zhang Guoli have to "yell at" his good partner, and the wonderful reaction made the audience laugh again and again. Then the old drama team also responded to him with their own way, asking Chen He "Is it because of Chen Kaige in the love apartment?" Faced with this question that has been discussed by the outside world, what is Chen He’s answer?

The "Iron Triangle" has reunited after many years. In addition to constantly fighting each other on the stage, it also re-interpreted "The Afterlife of Ji Xiaolan with Iron Teeth and Bronze Teeth". Familiar figures, classic characters, and playful dialogues immediately brought everyone back to the era of chasing dramas. It is worth mentioning that a special guest came to the show, which surprised the "Iron Triangle".

Who can make the "Iron Triangle" so moved? What will be the highlight of the three complaining to each other? More exciting, all in the evening of March 3rd (Friday) Zhejiang Satellite TV "ace to ace", so stay tuned.

Recently, the 39 episodes of anti-black criminal investigation drama produced by CCTV and iQIYI, directed and starring by the Central Political and Legal Committee, was widely praised by the audience and aroused widespread and enthusiastic discussion. "Hurricane" is based on real characters and cases in reality for artistic processing, and it truly and vividly shows the great efforts and remarkable results received in recent years by our country’s political and legal system to educate and rectify the law enforcement team and promote the normalization of anti-crime and evil. The drama has intense contradictions and thrilling, with ups and downs and fascinating plot. The characters are three-dimensional and full of images. The theme is bright and thought-provoking. It not only makes important breakthroughs in art, but also gives us profound practical inspiration.

The way "Hurricane" is structured is quite ingenious. The play shows a protracted life-and-death battle between justice and evil. An Xin, a grass-roots police detective, met Gao Qiqiang after a fight with Gao Qiqiang, a fish seller. He sympathized with Gao Qiqiang’s poor background and misfortune, and gave him warm care and enthusiastic help. The two forged an inseparable bond. Unexpectedly, Gao Qiqiang was transformed from a bullied fishmonger into the boss of Qiangsheng Group, the largest enterprise in Jinghai City. In fact, he was the leader of a local evil organization. In order to eradicate this evil organization, the political and legal police represented by An Xin paid 21 years of hard work, and finally wiped out the Gao Qiqiang criminal gang and its "umbrella company", ensuring the safety of one side of the people and a clean wind. The whole play uses one main line (sweeping away the black and evil), two parallel narrative lines (the growth and development history of the two protagonists), and three relatively independent and interspersed time passages and plot units (2000, 2006, 2021) to present the complicated social patterns, personnel changes, grudges and disputes between good and evil in front of the audience in a compact and layered manner. This kind of TV drama structure, which is borrowed from drama and film, not only avoids the dull and lengthy plot, but also is very inclusive and expressive, which is a useful exploration of the art of TV drama structure.

"Hurricane" focuses on people and human nature. Unlike the common narrative mode of TV dramas of the same type, the drama does not use a lot of pen and ink to describe the investigation process of the case, nor does it deliberately pursue and create suspense. Instead, it focuses more on the attention to the fate of the characters and the excavation of complex human nature. It is under this premise that the successful shaping of the group portraits of political and legal police officers in the drama can be realized. The number of political and legal police officers in the play is large, but the characters and fates are different, and there is little similarity. The protagonist, An Xin, is a near-perfect image of a criminal police officer. He adheres to his beliefs, sacrifices himself for the sake of the public, values the police uniform on his body and the police badge on his head above everything else, and moves forward bravely, perseveringly, and opposes death for the sake of his responsibilities and missions. He is not only an unselfish law enforcer, but also a warm and honest man. He is both "silly" and "shaft", but he is so cute and respectable. Some people say that An Xin’s image is too idealistic, and there can be no such criminal police in reality, so it seems unreal. It is necessary to know that art comes from life and is higher than life. Art is to a large extent an idealized expression of life, so we cannot simply measure the truth of art by the truth of life. Imagine if we have ever met an official who is exactly the same as Bao Gong in real life. Can we deny the existence of a clean official because of this? In addition to the core figure An Xin, most of the other political and legal police officers do not run through the whole drama or do not have much ink, but they have a distinct personality and leave a deep impression on people. For example, An Changlin, who seems to be doing nothing, has always been silently protecting and supporting An Xin’s anti-crime work. Li Xiang, who accepts bribes and struggles under multiple pressures and eventually redeems his crimes and perishes with the criminals, is as stubborn and more heroic as Master An Xin, but is brutally killed by the evil gangs. In addition, there are Cao Chuang, Zhang Biao, and Yang Jian, who have made outstanding contributions to the political and legal police for a long time but failed to hold the bottom line and were pulled into the water by the evil forces, as well as Gong Kaijiang, who is the leader of the political and legal departments but loses the party spirit and is greedy for money. He enjoys being attracted and corrupted by the evil groups and acts as an "umbrella company" for him Zhao Lidong, He Liming, etc. It can be said that in film and television works, "Hurricane" has for the first time created a group portrait of political and legal police officers in an all-round, three-dimensional, multi-level and multi-faceted manner.It also allows us to see the complexity and diversity of human nature in the face of various temptations, which is a major breakthrough in the creation of criminal investigation films and television dramas.

The in-depth excavation and true expression of the character and inner world of the villain is the most significant breakthrough and the most outstanding contribution of "Hurricane" to the creation of anti-black criminal investigation dramas. Gao Qiqiang has gone through a complex transformation process from an honest and bullied market fishmonger to a murderous and evil organization leader. His family was poor, and his parents died since childhood. In order to take care of his younger siblings, he was willing to endure hardships and hardships, thus forming his self-esteem and strong character. After suffering all kinds of difficulties and abuse from the "city bully" Tang brothers, he could not bear to resist and went to the detention center for fighting, so he met An Xin. He used the brand of An Xin and his adoptive father, Director An, to successfully raise his position in the market, and even the Tang brothers came to curry favor with him, which made him realize the power of power for the first time. He accidentally injured people’s lives while collecting debts for others. He could have exonerated himself through legal channels, but he slipped step by step into the abyss of evil due to a single thought. By borrowing all kinds of illegal means and eating both black and white, he became the leader of a black and white organization that dominated one side, killed innocent people indiscriminately, was vicious, arrogant, and seriously endangered the economic and social development of Beijing and the safety of people’s lives and property. In the end, he could not escape the fate of complete destruction. As the saying goes, "at the beginning of man, nature is good", and Gao Qiqiang is not born with a bad seed. His transformation from a kind and dutiful good person to a criminal full of evil is of course the result of his own expanding greed for money and power on the one hand, but on the other hand, it is also inseparable from the environment and soil that breed this greed. " The description of Gao Qiqiang, a villain in "Hurricane", does not stay on the surface or a shallow level like most of the previous works of similar themes, but tries to show the multi-faceted nature of his character as much as possible and dig deeply into the internal and external causes of changes in his inner world, so as to create "this" extremely complex villain image, which can provoke more thinking and reflection from the audience, reflecting the true spirit of realism. This kind of attempt and effort is very valuable.

The reason why "Hurricane" has been able to set off a ratings boom and achieved great success can also be summarized from the artistic point of view. For example, the screenwriter, director, cinematography, editing, soundtrack, clothing and other aspects are remarkable. I will not repeat them here, but only emphasize one point here, that is, the performance of the actors. The wonderful performances of Zhang Yi and Zhang Songwen are the key to the success of this drama, especially the villain Gao Qiqiang played by Zhang Songwen has added a unique classic image to the Chinese film and television figure gallery. At the same time, Chen Shuting, Lao Mo played by Feng Bing, Mad Donkey played by Wang Peilu, Li Youtian played by Li Jian, Li Xiang played by Li Jian, Tang Xiaolong played by Li Hongwei, and Gao Qisheng played by Gao Qisheng can all be regarded as full of flesh and blood, both body and spirit, which is an important guarantee for the success of the play. Overall, the cast of the play is neat, and most of the actors are acting online. The overall artistic achievements of the play are worthy of recognition.

Finally, let’s talk about the practical enlightenment brought to us by the drama "Hurricane". The drama focuses on the anti-crime and anti-evil struggle carried out by the political and legal front in our country, revealing the serious harm and huge threat caused by the evil forces to the people and the social organism. It shows the hard work and great sacrifice made by the political and legal police to eliminate the evil forces. The scenes of evil rampant and power corruption in the drama are outrageous and thought-provoking. In recent years, our country’s economy has developed rapidly, and from an objective law, the development of the superstructure is always lagging behind the economic foundation, which gives power corruption and the breeding of evil forces an opportunity. How to eliminate power corruption and evil forces from the source is a major and arduous task facing our party and country. In recent years, the Party Central Committee has started with system construction and made a knife-edge inward determination. On the one hand, it has carried out education and rectification of the political and legal system, and on the other hand, it has promoted the normalization of anti-crime and evil, and has eradicated corruption and evil with the power of thunder. It has achieved gratifying results, and the social outlook is one of the new ones. "The legal network is restored, but it is not leaked." Whether it is corrupt elements or evil gangs, whether they are in office or retired, whether it is happening now or in the past, as long as they violate party discipline and state laws, they must be punished properly, so that the sanctity of law and discipline can be maintained, and the power of fairness and justice can be demonstrated. Education rectification is not a temporary measure, and the eradication of evil is always on the way. This should be the greatest revelation given to us by "Hurricane". (Author: Tian Guang)

Technological innovation, standards leading, service empowering

– – Monster charging battery life quality road

Monster Charging has only been established for 4 years, and has developed from an entrepreneurial recruit to an industry leader. How can an industry recruit stand out in the industry with strong hands, how to meet the changing market demand, and how to ensure that the service is not left behind under the rapidly growing user scale? Challenges have made Monster Charging team more and more brave, and it has won the recognition of both merchants and users with service and quality. As a new army in the industry, Monster Charging has become the first company in the industry in less than 4 years. Relying on strong Internet of Things technology, big data analytics capabilities, and battery technology, Monster Charging provides shared charging services in multiple scenarios for more than 286 million users around the world. By the end of 2021, Monster Charging will serve 1700 + regions across the country, with 845,000 points (POI).

Breaking the stock, based on the scene to consolidate the scale

Unlike many Internet industries that directly talk to users, the shared charging industry implements a B2B2C model, in other words, as long as you capture the merchant (B), you can reach the majority of users (C). The diversity of merchants determines the diversification of shared charging application scenarios, which directly affects the height of the industry ceiling.

The catering scene where the shared power bank started is one of the scenarios with the highest penetration rate in the industry at present. The competition in the stock market is often extremely fierce. Nowadays, in a large number of small and medium-sized catering stores and retail stores, it is very common for multiple shared charging brands to coexist. In this context, breaking into the incremental market has almost become the unanimous choice of the head shared charging companies. As an industry leader, Monster Charging has long jumped out of the fierce battle of first-line catering, constantly unlocking new scenarios, seeking a diverse scene layout, and entering the user incremental market.

During the epidemic, rigid demand scenarios such as medical care, transportation, and hotels have become incremental markets against the trend. According to the "China Shared Power Bank Industry Insights 2020" released by Analysys International, during the epidemic, "convenience" has become the key word for the layout of the shared charging industry scene. Since 2020, Monster Charging has continuously deepened the layout of public convenience service scenarios, and established cooperation with Beijing-Zhangjiakou High-speed Railway, Xi’an Railway Group, Guangzhou Baiyun Airport, Hangzhou Metro, Nanjing Metro, Shanghai Ferry, Shenzhen Sun Yat-sen University Affiliated Hospital, and United Family Hospital. On the front line of urban anti-epidemic, Monster Charging has solved the worries of front-line workers by providing free emergency charging services to epidemic prevention point healthcare workers and community volunteers.

After several years of development, the market’s acceptance of shared charging as a convenient service has reached a high level, and at this time, Monster Charging has also begun to build a charging network in sinking cities with the help of large chain merchants. In June 2021, Monster Charging joined hands with KFC to open 3,000 points across the country.

According to the "Shared Charging Industry Report for the First Half of 2021" released by Euromonitor International, in the first half of 2021, Monster Charging maintained its leading position in the industry with a GMV share of 40.1%, and consolidated its leading position in the industry by deepening cooperation with leading KA.

The report pointed out that the first half of 2021 shared charging industry still maintained a high growth rate, the first half of the industry GMV (total transaction volume) of about 5.28 billion yuan, an increase of 5.9%. In the second half of the year, due to the continuous increase in points, long holidays, the number of trips is expected to rise and other reasons, it is expected that the GMV of 2021 will exceed 10 billion yuan.

Brand-driven, helping audiences continue to break through circles

As a technology consumer brand facing 100 million users, Monster Charging clearly recognizes the serious problem of product homogeneity in the shared charging industry. Exploring forward, Monster Charging has found an important growth engine for the brand – understanding and meeting the consumer needs and emotional demands of the new generation of "consumer powerhouses" such as Generation Z. Therefore, even in the early stage, Monster Charging maintains its own unique brand tone.

At the end of 2018, Monster Charging had in-depth insights into user behavior and related preferences, and held hands with Luhan Wish Season to launch the "Practice Public Welfare Uninterrupted Power" treasure hunt for the first time in the city. The event attracted more than 20 million people to experience the customized treasure of Luhan Wish Season, and the total exposure on all major platforms exceeded 120 million people. The successful landing of the event opened the prelude to the integration of Monster Charging’s strong IP. Then, in order to quickly occupy the minds of users, Monster Charging’s high-frequency leveraged the influence of stars and classic IP to accelerate the penetration of fans, two-dimensional yuan and other young people gathered in the cultural circle.

Through the original "treasure hunt in the whole city" activity created by Monster Charging, Monster Charging and its partners have created many excellent cross-border marketing cases beyond the rigid demand of charging. For example, cooperation with stars such as Wu Qingfeng and Wang Jiayer, as well as IP linkage with Marvel, LINE FRIENDS, Nautical King set sail, and Dare to reach the decisive battle. In the current new context of consumption upgrading and consumer behavior becoming increasingly symbolic, with the help of its own original omni-channel marketing model, Monster Charging has found new opportunities in further digging channel value, expanding user retention, and brand value precipitation – using the innovative combination of modern technology and traditional cultural symbols to empower brands to achieve both economic and social benefits.

In recent years, Monster Charging has launched a number of creative treasure products such as Mahjong Treasure, Five Elements Treasure, Huacai Treasure, Regional Treasure, and Intangible Cultural Heritage Treasure across the country. The launch of Creative Treasure coincides with the rise of the national tide and the recovery of national aesthetics. On the one hand, Monster Charging draws content and innovative nutrients from excellent traditional culture, leveraging existing traditional cultural elements and highly imaginative presentations to reduce the cost of brands being discovered and remembered. On the other hand, as a technology consumer enterprise, Monster Charging relies on service networks and creative treasures to bring culture to people, and then combines the forms of treasure hunting in the whole city, online interactive H5, topic marketing, and cross-border cooperation with intangible cultural heritage to spread excellent culture and "awaken" consumers’ memory and cultural confidence in traditional art.

As a result, Monster Charging has also turned from a well-known "shared charging service operator" to a "participant in Guochao creative products". 12 creative treasures including Huacaibao, intangible heritage treasure, and regional treasure won the "Annual Innovative Creative Products" of the 2021 Future Life Festival and the "Guochao New Fashion and Trendy Products List" of the 2021 Guochao New Consumer Conference respectively.

In addition to audience circles, the endless brand ideas of Monster Charging have undoubtedly had a huge feedback effect on its main power bank business. In November 2020, Monster Charging Strategy signed a contract with Shanghai Disney Resort, becoming the first official partner of Shanghai Disney Resort to share charging services. The "Disney version" of Monster Charging Cabinets is perfectly integrated into the park attractions. In places such as Barbosa BBQ in Treasure Bay, Pinocchio Country Kitchen in Dream World, and Star Terrace Restaurant in Tomorrow’s World, the colorful and varied Monster Charging Cabinets allow tourists to enjoy convenient services while immersing themselves in the original Disney story experience.

Quality first, ensure complete service life

At the beginning of the birth of the shared charging industry, the development was not as rapid as it is today. The root cause was the service and quality of the product that held back. The rise of Monster Charging is precisely after gaining insight into consumer needs, it opened up the market with more perfect, advanced and intelligent products. Monster Charging’s software and hardware products have undergone layer-by-layer optimization from desktop fixed charging seat to "three-wire in one" mobile power bank, from scanning code return to direct plug return treasure, from payment of deposit to multi-platform credit free deposit, etc., solving the problems of incompatible device charging interface and complicated operation process, and gradually lowering the threshold for users to use. Convenient and easy to obtain, and the characteristics of borrowing and returning at any time meet the users’ short-term, emergency and external instant charging needs.

At present, all shared power banks on the market use lithium-ion batteries as energy storage media. In order to maintain a good use experience, the medium has certain requirements for temperature and cycle times. As a product that consumers "never leave their hands", in the "shared" use environment, the safety and stability of the product determine the consumer’s use experience and reputation.

In terms of safety, Monster Charging is based on the mature domestic mobile power supply hardware supply chain resources, combining solid hardware production technology with advanced Internet of Things technology. In long-term market practice, through the continuous optimization of software and hardware technology, it has realized flexible monitoring of key indicators such as online shared power bank performance and safety. With the support of the experienced Xiaomi ecological chain, Monster Charging detects various abnormal situations such as hardware overtemperature, overcurrent, foreign objects, and malicious damage 24/7. At present, the company’s products have passed CCC certification, SRRC certification, CQC certification, UL certification, air and sea transportation certification and other product safety certifications. It is also the first shared charging brand in the industry to hold the new national standard certification of mobile power supply (GB/T 35590-2017). Since then, Monster Charging has also independently developed a complete set of bottom-level Internet of Things communication protocols, applying Internet of Things technology and big data platform to monitor end point devices in real time, effectively reducing the probability of pop-up failure treasure, and with the help of self-developed digital management system to refine auxiliary front-line operations, to provide guarantee for continuous and stable output services.

In order to enhance the company’s all-round competitiveness, Monster Charging obtained ISO270001:2013 information security management system certification in 2020, ISO9001 series quality management system certification in 2021, and has continued to complete the three-level filing of information security protection for many years. From the aspects of quality system, information security and other aspects to continuously serve the majority of merchants and consumers to build a whole security system.

In terms of Client Server, Monster Charging provides 7 × 24-hour OurHours, omnichannel service access, real-time dynamic big data monitoring, achieving 15-second service response, adhering to the user-first value, and creating a closed-loop service to ensure the service response and service experience of merchants and consumers.

With high-quality and comprehensive service and stable and safe product quality, Monster Charging has become a service provider for many official event venues. From the two consecutive CIIE in Shanghai to large-scale exhibitions such as the Beijing International Book Fair and the Beijing Wedding Expo, it has continued to provide convenient and efficient portable charging services for guests, staff and volunteers from all over the world.

The industry broke down, and the market ushered in the spring of agents

Penguin think tank released the "lower-tier market consumption & entertainment white paper" shows that in the third-tier and below, the scale of mobile Internet users aged 18-45 in the lower-tier market is about 396 million, and the average daily time of Internet users is more than 5 hours, of which 25.8% is more than 8 hours.

In the process of urbanization construction, the business development of the lower-tier market is changing with each passing day. With the continuous downward penetration of first-line internet services, the demand for power renewal in multiple scenarios has begun to appear. A number of areas dominated by agents have also emerged all over the country. For shared charging head enterprises, after the competition in the past few years, relying only on self-operated teams has been unable to meet market demand. With agents and franchisees as the main ones, it has become an inevitable choice to penetrate into the deeper lower-tier market.

In 2022, shared charging companies led by Monster Charging have come up with the latest investment promotion policies. Some areas that were originally dominated by small brands will face the competition of leading brands this year. Leading companies will reduce the dimensionality of small and medium-sized players in terms of products, services and merchant policies.

Generally speaking, the accumulation of leading brands in product quality and after-sales services is more friendly to agents entering the industry for the first time; while the agent will give priority to the big brand sharing power bank industry, there is no obvious strong and weak relationship between the brand and the agent. Most of the cooperation between the two parties is based on two-way selection – the agent will give priority to the big brand, and the brand will also favor the agent with more resources in the regional market. As a leader in the shared power bank industry and a listed company, Monster Charging also has many advantages in supporting the agent. For example, Monster Charging has accumulated a complete set of business experience system for the training of agents. Its training content is rich and detailed, including the negotiation process and summary of words for various industries and various stores. In addition to technical support and after-sales support, Monster Charging’s channel managers have also been refined to the municipal level. On average, every 2 to 3 prefecture-level cities will have a full-time channel manager to provide agents with one-to-one operational assistance.

Industry experts pointed out that in order to accelerate the construction of agency channels, major shared power bank brands have tried their best. The lowering of the agency threshold will bring new business opportunities to the industry and agents.

The "China Sharing Economy Development Report (2022) " released by the State Information Center recently pointed out that the competition in the field of shared power banks will continue to intensify, the advantages of leading enterprises will be further strengthened, the brand effect will be more prominent, and the survival and development of tail brands will face greater pressure. At the moment of repeated epidemics and intensified competition, with the continuous investment of leading enterprises in agents, the industry may have a new inflection point. Monster Charging, which holds the two "golden keys" of quality and service, will also meet new challenges and embark on a new journey. (Data source: Monster Charging)

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