南京新茶工作室 – 第 2 页 – 上海后花园论坛-上海419论坛-夜上海论坛

Home life has spawned a large number of ＂cloud sales＂. Many industries have been ＂forced＂ to broadcast live.

　　After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

　　Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

　　Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

　　Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

　　Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

　　This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

　　On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

　　Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

　　They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

　　Today, 90% of Sun Chunlai’s brand sales come from online.

　　The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

　　Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

　　Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

　　It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

　　Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

　　Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

　　Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

　　The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

　　Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

　　4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

　　Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

　　Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

　　Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

　　The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

　　Experience and service should keep up with live broadcast or become a must for sales.

　　Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

　　Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

　　There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

　　If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

　　The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

　　In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

　　Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

　　Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

　　However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

　　Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

　　"This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

　　Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily

Beibu Gulf Airlines, a subsidiary of HNA Airlines, has been sailing for eight years to boost the high-quality development of Guangxi civil aviation.

Huang Bingzhu, correspondent of China Civil Aviation Network, reported that at 2: 18 a.m. on February 16th, the flight Jining-Nanning GX8960 of Beibu Gulf Airlines, a subsidiary of HNA Airlines, successfully landed at Nanning Wuxu International Airport, which marked the successful conclusion of Spring Festival travel rush in 2023 and also opened the prelude to the 8th anniversary of the establishment of Beibu Gulf Airlines. In the first Spring Festival travel rush after the adjustment of the epidemic policy, Beibu Gulf Airlines, which has been sailing for eight years, achieved a remarkable "good start": in 2023, Spring Festival travel rush carried out more than 3,800 flights, a substantial increase of 50% over the same period in 2022; Passenger traffic was 410,000 passengers, up 70% year-on-year, and many core business indicators such as single-day total revenue, single-day profit, double-machine hourly revenue and single-machine revenue all exceeded historical records …

Looking back on February 16, 2015, a passenger plane wearing a big red GX logo took off from Nanning Wuxu International Airport, and the first local airline in Guangxi, Beibu Gulf Airlines, officially set sail. Since its establishment eight years ago, Beibu Gulf Airlines has made vigorous efforts, practiced the corporate culture of "Party building is the soul", adhered to the development orientation of "based on Guangxi, serving the whole country and facing ASEAN", and sounded the clarion call of the times for a new journey of endeavor.

"From scratch" —— Guangxi local aviation realizes leap-forward development

Before the establishment of Beibu Gulf Airlines, due to economic and historical reasons, Guangxi lacked backbone airlines with local bases for a long time, which made it difficult to meet the growing air travel needs of Guangxi people. With the China-ASEAN Expo permanently settled in Nanning, Beibu Gulf Airlines came into being in February 2015 with the strong support of the Party Committee, government and Civil Aviation Administration of the autonomous region, and quickly entered the fast lane of steady development.

Beibu Gulf Airlines A320 passenger plane

Beibu Gulf Airlines newly introduced A320 passenger plane arrived at Nanning Wuxu International Airport.

In the eight years since its launch, the size of Beibu Gulf aviation fleet has increased from three at the initial stage to 28, from E190 single aircraft at the initial stage to E190-A320 dual aircraft fleet, with a total of 273 operating routes and 97 navigable cities, with over 200,000 flights, nearly 400,000 hours of safe flight and over 20 million passengers safely transported. At the same time, Beibu Gulf Airlines has always adhered to the principle of "people first, life first", fully implemented the general requirements of "change, dry and practical", introduced and implemented a series of safety management reforms, and increased safety management. Up to now, Beibu Gulf Airlines has not experienced serious symptoms or above. It has achieved the annual safety management objectives of the Civil Aviation Administration for eight consecutive years, and successfully passed the global civil aviation safety industry standard-International Air Transport Association Operational Safety Audit Certification (IOSA). The safety performance of safe operation is at the forefront of the industry and HNA Aviation Group.

"Gorgeous Turn" —— Guangxi local airlines resume flights to ASEAN to open up markets

On February 6, 2023, the departure hall of Terminal 2 of Nanning Wuxu International Airport was very lively. Beibu Gulf Airlines and Nanning Airport held the departure ceremony of the first delegation of Nanning = Bangkok route resumption and Guangxi’s resumption of outbound tourism. 159 passengers took flight GX8907 to Bangkok, Thailand, marking the official resumption of the operation of ASEAN international routes by Guangxi local airlines. At the beginning of the company’s establishment, Beibu Gulf Airlines took "facing ASEAN" as one of its development orientations, and actively prepared for international routes while steadily building a domestic route network. Since 2018, it has successively opened a number of domestic routes to and from Southeast Asian countries, such as Nanning = Siem Reap, Nanning = Singapore, Nanning = Bangkok, Nanning = Hanoi, Lanzhou = Singapore and Luoyang = Hanoi, making full use of the network layout of nearly 100 domestic routes during the peak period of Beibu Gulf Airlines. In 2019, the passenger throughput of Nanning Airport’s Southeast Asia route rose to 925,000 passengers, and Beibu Gulf Airlines contributed nearly one-third of the passenger transportation share.

The resumption ceremony of Beibu Gulf Airlines Nanning = Bangkok international route

In 2023, with the successive adjustment of the national entry-exit policy and international passenger flight control measures, Beibu Gulf Airlines GX8907/8 Nanning = Bangkok flight resumed smoothly on February 6, and it is planned to be encrypted from 1 flight per week to 4 flights per week on March 1, and the Nanning = Singapore route will be resumed on March 7. In order to meet the travel needs of more passengers, Beibu Gulf Airlines also offers the lowest domestic transit price only in 100 yuan, which can transit to and from Southeast Asia from 23 cities including Chongqing, Chengdu, Xi ‘an and Jinan via Nanning.

"Transformation and rebirth" —— Guangxi local aviation management reform ushers in new opportunities for development

On December 8, 2021, Beibu Gulf Airlines officially joined Liaoning Fangda Group, integrating "party building as the soul" into the blood of enterprises, leading the development of enterprises with party building, continuously improving the decision-making power, innovation, productivity and cohesion of enterprises, taking party building as the "red engine" to drive the development of enterprises, managing enterprises with party building ideology, leading the development of enterprises with party building culture, and transforming the vitality of party building into the driving force for enterprise development. At the same time, Beibu Gulf Airlines accurately recognizes changes, scientifically adapts to changes, actively seeks changes, comprehensively introduces the advanced management experience of Liaoning Fangda Group to implement management changes, breaks the "wait, rely on, and want", practices "change, do, and be practical", implements an all-round "horse racing" mechanism, covering various professional lines such as safety, operation, service, and maintenance, and is performance-oriented and fully motivated.

Beibu Gulf Airlines appeared in the 2nd China-ASEAN Civil Aviation Cooperation Forum.

Beibu Gulf Airlines insists on intensive cultivation and strengthens the construction of route network system. While doing a good job in Nanning, it has set up overnight bases in Haikou, Changsha, Yichang and Yulin, and integrated the route network layout into the national strategies such as the construction of Hainan Free Trade Port, the development of the Yangtze River Economic Belt, the new land and sea passage in the west and Guangdong-Hong Kong-Macao Greater Bay Area, and actively promoted the recovery and development of the civil aviation market. In 2022, Beibu Gulf Airlines opened an overnight base in Yichang and new destinations such as Jingzhou and Wuhu, and made great efforts to build Nanning = Chongqing and Nanning = Jinan boutique routes, constantly optimizing the route network resources. In the winter and spring season, 14 routes including Yichang = Huizhou and Yichang = Qingdao were opened and 13 destinations were opened, and the route network layout was continuously expanded.

"Sincere Service" —— Polishing Guangxi Local Aviation Service Brand

Beibu Gulf Airlines "Qingxiu crew" was established in 2017. "Qingxiu" originated from Qingxiu Mountain, a famous scenic spot in Nanning. It takes the meaning of "clear and different, beautiful and not vulgar" and places a good expectation of "evergreen all the year round, always enterprising". This is a team of cabin service pacesetters who have been selected through various levels. The team members stand out from hundreds of flight attendants and are committed to building the air business card of the first local airline in Guangxi. Since its establishment, the flight crew has participated in many important activities such as China-ASEAN Expo, China-ASEAN Civil Aviation Cooperation Forum and important flight guarantee such as charter flights of Guangxi anti-epidemic medical team, and has successively won the honorary titles of "Youth Civilization" in Nanning and the first "Youth Civilization of Central and South China Civil Aviation". In addition, the crew participated in the design and development of the dining car fixing belt in the cabin, which can quickly fix the dining car in the cabin during bumps. This product has obtained the national patent certificate and has been fully promoted and implemented in Beibu Gulf air flights.

Beibu Gulf Airlines launched the theme flight of "Orchard in the Air" to promote Guangxi fruits.

The Beibu Gulf air crew carefully arranged the cabin atmosphere.

According to the concept of "sincere service" of Civil Aviation Administration, Beibu Gulf Airlines is committed to providing passengers with a more convenient, comfortable, efficient and pleasant high-quality travel experience by improving staff service awareness and strengthening subtle service innovation. Thanks to the joint efforts of all staff, Beibu Gulf Airlines has successively won honorary awards such as "Advanced Collective of National Transportation System in Fighting COVID-19 Epidemic", "Outstanding Contribution Collective of guangxi traffic Transportation Industry" and "TOP10′ Best Employer in Nanning by Zhaopin" in recent years, and its sincere service has been widely recognized by all sectors of society.

Guangxi Aid Qiong Medical Team arrived in Nanning by Beibu Gulf Airlines flight.

Beibu Gulf Airlines "Qingxiu Crew"

Winging for eight years will help Bagui take off and work together to build a dream and create a better future. Beibu Gulf Airlines will practice the corporate values of "four advantages", strive to build a service benchmark for local aviation enterprises in Guangxi under the guidance of the spirit of the 20th Party Congress, actively seize new opportunities for civil aviation development in the new era, and make unremitting efforts for the magnificent construction of Guangxi in the new era and the high-quality development of civil aviation in Guangxi.　

＂Fireworks＂ went to Yaoxi to grow tea

There is a big ginkgo tree in Yaoxi, which stands upright in the autumn wind and is magnificently set by the blue sky. The golden leaves return to their roots and form a circle under the tree, which is called beauty. Behind the hillside, there are green bamboos as foil, just like the ladies-in-waiting of the empress. White walls and black tiles in the middle, strewn at random, and taking photos, it can praise a large piece.

Although I am not a mountaineer like me, I am married to the "knower" who used to be a mountaineer, and I understand that the more beautiful this place is, the more lonely it is.

However, it still belongs to Hangzhou, where there is paradise above and Suzhou and Hangzhou below. Yaoxi is located in the northwest corner of Tonglu, Hangzhou, 76 kilometers away from the county seat. It is the most remote administrative village in Hecun Township and is located at the junction of three counties. If a chicken stands at the entrance of the village and screams, Tonglu, Chun ‘an and Lin ‘an counties can all hear it, which is called "Jiming Three Counties". If this chicken lays an egg and unfortunately rolls down the hillside, who knows which county it wandered to? The villagers in the three counties never care about such trivial matters. They have lived here for generations, without dispatching, quarreling or fighting, which is a bit of a "peach blossom spring" temperament.

I brought my tea culture team to Yaoxi, just to visit tea in Laocrow’s Nest and worship tea in Micro Tea House. It was the old village chief who took me to the crow’s nest a few years ago. There are no crows in the crow’s nest. I heard that in the past, it was so dark that it flew out during the day and "dark clouds crushed the city to destroy it". At night, it turned back and the top of the mountain was dark. I don’t know when it started, but the old crow suddenly disappeared, and there was no one left.

Thousands of acres of tea gardens also disappeared. Once upon a time, they were very healthy, shaded by sunny cliffs, covered by bushes and bamboo forests, and truly diffused light through them. Although there are no tea gardens on the sloping land of yellow soil, clusters of tea tents in the bamboo forest are old and short, and they are still stuck there, and their temper is with the bamboo roots, and they are also convinced that Qingshan does not relax.

The remaining teapots were planted in the 1950s and 1960s, but they seem to be called ancient tea trees. It turns out that ancient tea and wild tea are two concepts-only a truly self-growing tea tree can be called a wild tea tree. The tea in Yaoxi is not wild, but it can still be called "ancient tea". Dr. Liang Huiling of our team built a doctoral workstation here. Her major is breeding.

Chen Yafei, the secretary of Yaoxi Village, is a local, young and beautiful. She married outside the mountain. When the child was only half a year old, she lived back in the mountains and became a college student village official. She is going to do a big thing now: restore the tea mountain in Laocrow’s nest. The village found me as a "country sage", and let me connect this wooden tip.

I’ve been here many times for this tea. I’ve seen dogwood, yew, wild flowers, long-lost luhua chicken and manly rooster. It’s nothing, but I’ve seen groups of macaques, which should be rare. The monkeys roared, imposing, and unscrupulously ran into the villagers’ kitchens, and opened the cupboard door to eat. They also collaborate with wild boar to harass human beings. Wild boar is responsible for arching the ground, and monkeys are responsible for planing sweet potatoes and corn. Fortunately, they don’t eat tea, so I don’t care about them. They can do damage, but the villagers never interfere. Let them toss, wild animals should be protected.

In order to grow tea, we first renovated a crumbling and dilapidated auditorium into a micro-tea manor loved by the villagers. The construction company was responsible for the construction and production with the money from the village and the design ideas from the team. I specifically asked to build a big fireplace. Imagine that when the mountains are closed by heavy snow in winter, the villagers gather here, chatting, baking sweet potatoes and watching the heavy snow outside the window. Isn’t it romantic? Of course, this is my romance for them, but they may not think so themselves-the days in the mountains are too cold and cheerless, and the villagers need lively popularity.

Ancient villages have been built here for thousands of years. Fiona Fang is 20 miles, with more than 200 farmers and a population of more than 600. Along the stream, the green hills are green and green, and the winding water meanders. If you stroll through the valleys, you will see a long green screen. The villagers here are mainly named Chen, Lu, Wu and Cai, all of whom have migrated. Why did the ancestors of Yaoxi Village run into such a deep mountain? This is related to the Fang La Uprising in the late Northern Song Dynasty. At that time, there was a Muzhou secretariat named Chen, a native of Xuzhou. When he saw that the peasant uprising had nowhere to escape, he simply hid in this deep mountain. After all, they are educated people. When the sun and the moon grow in this mountain, they have not forgotten to study. As soon as the situation was peaceful, a private school teacher named Lu was invited to teach the Chen family. Who knows that Mr. Lu is teaching books here, and he is gradually fascinated by this paradise, so he simply stays here and settles down. Later, Wu’s surname also came, and Cai’s surname also came. Everyone lived quietly next to each other, lived, worked, and prospered, and never fought with each other. For thousands of years, they have respected teachers and attached great importance to education, cultivated and read their families, advocated thrift and mutual help, and turned into a civilized village with simple folk customs and talented people. These 200 farmers have successively tested more than 100 college students, walked out of the mountain gate and walked into the vast world. The ancestor of the satrap level, the context is really not nonsense.

We have developed tea culture together here for several years. At the end of the other day, we decided to go to see it again. This time, I brought a lot of delicious food, books, and oil from authentic tea seeds. I specifically told my classmates to take pictures of the smiling faces of the villagers and make a smiling face wall. Who knows that it snowed heavily the other day, and two old people in the village slipped, so the plan had to be postponed. One, two, but three, this time all the way, we finally arrived at the micro-tea manor at the entrance of the village.

But when I saw a group of elderly people sitting under the plaque inscribed by Mr. Yao Guokun, a leading figure in the tea industry, I didn’t understand why. I quickly shouted: How can we let the old people sit at the door? Help them in quickly! Don’t freeze. Professor Wang Changjin, who came with me, stopped me and said, Old people like to sit in the sun at the door. My mother is like this. Professor Wang’s hometown is not far from here. He is an expert on genealogy. I specially invited him to tell the villagers about the past. But I sat down and looked intently. My goodness, how can this be said? Whether they can hear or not is still a question. It turns out that these old people are from seventy to ninety, and all who can come are here. What about young people? The youngest took the children to work and study in the city, the older ones went to do business, and the sixties went to Laocrow’s Nest to plant tea seedlings.

I remember that spring, the old village head led me to Laocrow’s Nest, pointing out small tea fields in the east and west, and told me that there used to be thousands of acres of tea gardens here. The summer before last, we sweated up the mountain and poked the ground with bamboo poles to observe the soil quality. I went to ask Weng Kun, a tea planting expert, what kind of tea to grow. He said that plum is the best for tea growing on a hillside of 45 degrees. After planting the tea seedlings, let me name the tea. I thought that because the green tea was picked late in the mountains, experts suggested making black tea, and so many children in the mountains passed the exam. They had to drink tea to stay up late, so I simply made up a story and read tea at night. Let’s call it "Yaoxi Tea". What’s the name of the green tea? I said: since one is called "tea", the other is called "green sleeves". When I saw Chen Yafei this time, she told me excitedly: Miss Wang, our tea name is registered!

The village has just opened up another 300 mu of tea garden in Laocrow’s Nest, and laborers in their sixties are working on the tea slope at the moment. And people in the city should retire at the age of 60. Professor Wang said that this will be a new rural lifestyle. Young people will go to work in the city, and when they are old, their leaves will return to their hometowns. In the future, the countryside will be a big nursing home, which will be responsible for the elderly to spend their twilight years.

This statement made me particularly fresh and asked the old people: Do you like coming to this micro-tea manor? They nodded and replied: Come on, come on, let’s sit here at night, have tea and chat. It’s pleasant.

(Author: Wang Xufeng, professor of Zhejiang Agriculture and Forestry University, former vice chairman of Zhejiang Writers Association)

Source: Guangming Daily (January 8, 2024, 01 edition)

Cover: Tonglu County People’s Government Website

Editor: Zhang Yongqun

Editor: Zhang Xueyu Xing Yanyan

Reporting/feedback

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Because there is no blessing of accessories, it can affect temperament.

With 10% accessories,

Can form 90% style.

Your accessories,

It is the embodiment of your aesthetic style.

Well-tucked skirts have no worries about fashion.

"don’t dress properly", it’s a fire,

Fashionistas have learned to tuck in skirts.

The top is completely stuffed to test the body.

Half-tucked tops are more versatile.

Or just plug a corner, which is thin and tall.

Lower body with high waist trousers,

Easy to get long legs!

White shirt, slightly exposed skin is more sexy.

A white shirt is a fashion alchemist.

100 people can wear 100 kinds of feelings.

If it’s too regular, it’s easy to put on airs.

It’s too exposed and gives people a sense of neither fish nor fowl.

Rolled cuffs,

Spread the neckline of a button,

Slightly exposed skin is just right,

White shirt, it’s sexy to stop talking.

A white T-shirt can be worn all year round.

Joker items in fashion,

White T-shirts must be on the list.

Needless to say, spring and summer,

All kinds of collocation can be perfectly controlled.

Don’t forget to wear a white T in autumn and winter.

Wear a small high collar in a white t,

Easily brighten the dull autumn and winter;

Basic sweaters and sweaters are stacked in white T,

More versatile than the white shirt.

White T is a versatile item all year round.

The necklace is well chosen and the style is all shaped.

Pearls are elegant and exquisite,

The chain gas field is very strong,

It’s the most fashionable to wear it in pairs.

Nice choice of necklace. It’s really fashionable.

Long coats should be worn "open".

Autumn and winter,

I like to go out and wrap a long coat.

Full of security,

However, a long coat is also easy to weigh down and look bloated.

The long coat is open,

Is the simplest solution,

It can also reveal the layering of overlapping,

Kill two birds with one stone.

Inside, you should wear it "folded".

It doesn’t fit well inside,

It’s easy to ruin the whole body.

Overlap and mix, not only keep warm,

The layering is also very strong.

Coat+shirt+turtleneck, the highest fashion index,

Coat+sweater +T-shirt, casual and comfortable,

Coat+coat+turtleneck, covering the meat is slim,

It is more fashionable to wear it in winter.

"Upper and lower are tight", the highest choice.

Coco Chanel said:

Fashion is architecture, and it is related to proportion.

Fashion is a kind of aesthetics,

Dressing should also have a sense of rhythm.

Upper and lower are tight,

Let you enjoy the fashion,

Even taller.

Waist line is more important than height.

As we all know,

Where the waistline is, the waist is there.

In fashion circles, waistline is much more important than height.

Shape a high waistline,

It is the focus of optimizing the proportion of the body.

High-waisted trousers, jackets, belts, waist seals,

These are all sharp tools to wear,

Inadvertently makes you look tall and fashionable.

Find inspiration from what others wear.

When there is nothing to wear,

Through street shooting, show, fashion magazines, etc.

Collect your favorite clothes,

Even if you don’t buy new clothes,

You can also get a lot of collocation inspiration.

Details enhance the texture.

Beautiful texture,

Sometimes it’s just a delicate detail.

Upturned cuffs, gentle lips, soft hair. ……

People who can wear it,

Perceive beauty from little by little.

Fashion is a way of life.

Different attitudes towards life,

Corresponding to the dressing style that suits you.

Fashion, not only clothing, nepotism, pearls and temples,

But also a gentle force,

Shine into life from different dimensions,

Bring excitement to the dull and ordinary days.

Styles are constantly changing,

The tide goes back and forth,

But love a beautiful heart,

Always flash to heal.

One hundred and forty-four

On September 17th, Beijing time, Yao Fund Charity Tournament, the China men’s basketball team lost 144-147 to the international basketball team. Jeremy Lin played on behalf of the two teams in the first half and the second half, hitting 4 three-pointers and contributing 18 points, 7 rebounds and 6 assists, and finally missed the equaliser.

China basketball star team lineup: Fang Shuo, Ke Lanbai Makan, Zhai Xiaochuan, Fan Ziming, Du Bochao, Shi Deshuai, Yi Jinhong, Chen Linjian, Yuan Shuai and Zhang Zhaoxu.

The lineup of international basketball stars: Jeremy Lin, Isaiah Thomas, Jawain Raemakers Hamlet, Clarence weems, David James, Joseph Young, Kenny Burton, Thorne Mack and Ty Wynyard.

Upstream news comprehensive CCTV, tiger pounce basketball

Reporting/feedback

In the early morning of tomorrow, Messi will celebrate the 43rd champion of his career and achieve the most champions in football.

At 2: 45 a.m. Beijing time tomorrow, Paris Saint-Germain will play the 16th-ranked Oszer away. As long as Paris wins this game, then Paris will win the Ligue 1 championship this season! ! This is also Messi’s 43rd league title in his career, and he will be tied with his former teammate Alves to become one of the most champions in international football! !

In the previous six encounters between the two teams, Paris had the advantage of 3 wins, 1 draw, 2 losses, 12 goals and 7 goals.

The official list of the match was given by Paris, led by Messi and Mbappé. Ashraf was suspended for two games by the Ligue 1 Disciplinary Committee for playing against ajaccio.

The list is as follows:

Goalkeepers: Rico, Letellier and Donaruma.

Defenders: Ramos, Marchionos, beernaert, Danilo Pereira, Pembele, Bishabu, Naga.

Midfielders: Virathit, Fabian Ruiz, Vitinia, Sanches, Sohler, Zaire-emeri, Galby.

Forward: Mbappé, Messi, Ekitik

5-1！ 3-1！ A crazy night in European football： all three giants lost, and Arsenal sent Manchester City to win the championship.

In the early morning of May 21st, Beijing time, the five major leagues in Europe ended many games. Manchester United beat Bournemouth 1-0, Liverpool drew Aston Villa 1-1, Bayern Munich was reversed by Leipzig 1-3, Arsenal lost to Nottingham Forest 0-1, AC Milan beat Sampdoria 5-1, and Barcelona lost to Real Society 1-2, putting on a crazy night.

Manchester United VS Bournemouth

In the whole game, relying on casemiro’s only goal, Manchester United finally beat Bournemouth 1-0 away, won two consecutive victories, scored 69 points, tied Newcastle, and continued to rank fourth because of the goal difference. At the same time, it left Liverpool, which ranked fifth, with 3 points, and only two rounds left to win the Champions League next season.

Liverpool VS Aston Villa

Originally, it was not a big suspense. After all, Liverpool recently won seven consecutive victories, and as a result, klopp’s team suddenly lost its chain at the crucial moment, and finally drew Aston Villa 1-1, replacing the firmino Savior.

After Liverpool scored 1 point, the score reached 66 points, three points behind Newcastle and Manchester United. The team still has one game, so Newcastle and Manchester United can lock in the top four with another point.

Arsenal VS Nottingham forest

This is a showdown between the top four teams and the relegation teams. Arsenal, which has no hope of winning the championship, once again sent a super gift to Manchester City, and finally lost 0-1, which not only locked the runner-up one round ahead of schedule, but also allowed Manchester City to play against Chelsea at home. They have all locked the league title three times ahead of schedule, achieving the Premier League title three times in a row, and winning the cup for the fifth time in the last six seasons.

According to statistics, Arsenal was 8 points ahead of Manchester City at the beginning of April, and then 8 games, 2 wins, 3 draws and 3 losses, which was another habitual key moment.

Bayern Munich VS Leipzig

For Bayern, it was a life-and-death battle. In the first half, Gnabry scored a goal. In the second half, Bayern lost three goals in a row. In the end, Leipzig achieved a 3-1 reversal and scored 63 points to qualify for the Champions League next season.

After losing, Bayern led Dortmund by one point in one round. As long as Dortmund wins the remaining two rounds, it will break Bayern’s record of 10 consecutive championships, so the Bundesliga title competition is not small.

AC Milan VS sampdoria

After the semi-final of the Champions League was eliminated, AC Milan only had four goals in the league. Now against Sampdoria, who was demoted early, AC Milan completely went crazy, Gill scored a hat trick, and at the same time Leo and Diaz jointly scored a goal to help the team achieve a 5-1 victory, accumulating 64 points and continuing to rank fifth, one point behind the Champions League in one more round, hoping that Inter Milan or Lazio would drop the chain.

Barcelona VS royal society

Barcelona, who has been crowned the La Liga champion four rounds in advance, returned to the home court to face the royal society that is vying for four. Before the game, the Royal Society lined up to welcome Barcelona, and Barcelona also gave a big gift. They lost 1-2 at home, and the Royal Society was 5 points ahead of Villarreal, who ranked fifth, and could lock the top four in the next round as soon as possible.

Harja believes that Daniel Jr. is suitable for Mourinho and lautaro correctly treats the ＂champion’s life＂

In spezia’s victory over Inter Milan, Daniel Jr. scored with Enzola, Lu Kaku scored a penalty and lautaro missed it. Paolo Maldini’s son is on loan to spezia, and his performance has improved. As the thickness of Milan’s lineup is not very good, Rossoneri fans hope that Daniel Jr will return to the San Siro. However, houssine kharja, a famous Inter Milan player, said that Daniel Jr.’ s playing method has no place under Pioli, and he won’t get a chance to start when he returns to Milan. Maldini should let his son continue his loan career. Harja believes that Daniel Junior is suitable for Mourinho, and if the youngster ends his loan career in spezia, he can go to Rome on loan. Mourinho needs all-rounders in the center and frontcourt. Daniel Jr. fits the requirements of famous Portuguese coaches, and Mourinho also likes players with excellent spiritual quality.

Although lautaro’s personal status fluctuates, he has a "championship life". He not only won the World Cup and America’s Cup with the Argentine team, but also won many championship trophies in the club. This is the "champion’s life", and Royce and Kane should be envious. However, Harja felt that after lautaro won so many championships, he neglected his personal promotion, which was not good for him. Therefore, Harja made a request-lautaro correctly treated the "champion’s life". In the first half of his career, the Argentine star won many collective honors, which was related to his good luck. After all, many players in his class, even many strikers who are better than him, have never tasted the championship.

"Champion life" can improve the confidence of players, and the team will regard itself as a "lucky star". Of course, this situation also has a negative effect. Players may rely too much on fate and neglect to improve their personal ability. Or because of his "championship life", he was burdened with heavy shackles and could not fulfill his personal talent, which was the trend in Gotze’s early career. Now Halja thinks that lautaro’s personal strength is in a stagnant state because of the championship, and his mentality is not very stable. He needs to treat and make good use of the "championship life" correctly, so that he can bring more glory to Inter Milan or the Argentine team. Halja also admitted that after Lu Kaku’s loan career ends, he probably won’t stay at the Meazza Stadium, and lautaro will have to take on more responsibilities in the front line.

As a descendant of Maldini family, Daniel Jr. can go out on loan, which is a breakthrough in Harja’s view. Aside from the emotional elements, Daniel Jr.’ s style of play and playing method are not suitable for Milan in Pioli’s era, but he is suitable for Mourinho. As we all know, Mu Shuai doesn’t pay much attention to the talent of young players, or the magic bird pays more attention to the attitude of players than aura. This model is very suitable for Daniel Jr. The two sons of the Cavaliers don’t seem to have inherited their father’s talent. In Harja’s view, talent itself is something that can’t be met. If Daniel Jr. changes to play in the back or centre-back according to what Ronaldinho said before, maybe his talent will be displayed. Since little Daniel wants to develop in the direction of attacking players, he needs better Bole.

Abraham has improved significantly under Mu Shuai, and even chaaraoui has a tendency to begin to understand again. If Daniel Jr. defected to a famous Portuguese coach, Harja believed that he would be greatly promoted in all aspects. Moreover, the football family has made Daniel Jr.’ s basic skills very solid, which is what Mourinho needs. Therefore, Harja stressed that Daniel Jr. is suitable for Mourinho. Of course, Halja also admitted that the "Milan gene" of the son of the Cavaliers will not change, and it is impossible for Pioli to coach the Rossoneri all the time. If Pioli leaves the San Siro in the future, Daniel Jr. can return to Milan and continue the glory of the Maldini family. The prerequisite of all this is that a famous coach needs to lay a good foundation for him, and Mu Shuai can become this role.

Lautaro emphasized in his previous interview that he has won many championships in these two seasons, and it seems that he particularly enjoys the experience brought by the "championship life". However, the author feels that he still lacks two important champions-the Champions League and the World Club Cup. According to the current strength of Inter Milan, there is still a big gap between the club and the top teams in the Champions League. In addition to marotta’s need to introduce more powerful players, lautaro’s generation of players should also strive to improve their personal ability and cooperation ability, so that he can truly realize his "lucky star" rhetoric. Thus, lautaro needs to treat the "champion’s life" correctly.