Notice of Yunnan Provincial Department of Natural Resources on Printing and Distributing the Measures for the Administration of Comprehensive Prevention and Control of Geological Disasters in Yunnan P

Provincial Bureau of Geology and Mineral Exploration and Development, Provincial Bureau of Nonferrous Geology, Provincial Bureau of Coalfield Geology, Provincial Geological Survey, State and Municipal Natural Resources and Planning Bureau, and all qualified units in the province:

In order to further standardize the management of comprehensive prevention and control of geological disasters, according to the Regulations on the Prevention and Control of Geological Disasters, the Regulations on Government Investment, the Decision of the State Council on Strengthening the Prevention and Control of Geological Disasters, and the relevant laws and policies, combined with the actual situation of the province, the Provincial Department of Natural Resources formulated the Management Measures for Comprehensive Prevention and Control of Geological Disasters in Yunnan Province (for Trial Implementation), which was approved by the Provincial Department of Natural Resources for the 24th time in 2022.

Yunnan Provincial Department of Natural Resources

July 29, 2022

(This piece is publicly released)

Measures for the administration of comprehensive prevention and control projects of geological disasters in Yunnan Province(Trial)

Chapter I General Principles

the first In order to further standardize the project management of comprehensive prevention and control of geological disasters, these measures are formulated in accordance with the Regulations on Prevention and Control of Geological Disasters, Regulations on Government Investment, the State Council’s Decision on Strengthening the Prevention and Control of Geological Disasters, Reform Plan for the Division of Fiscal Affairs and Expenditure Responsibilities between Central and Local Governments in Natural Resources, Implementation Plan for the Division of Fiscal Affairs and Expenditure Responsibilities in Yunnan Province, and other relevant laws and policies, combined with the actual situation of this province.

the second These Measures shall apply to the management of comprehensive prevention and control projects of geological disasters supported by special funds for the prevention and control of geological disasters at all levels in the province.

Article The comprehensive prevention and control projects of geological disasters as mentioned in these Measures mainly include geological disaster investigation and evaluation, "three investigations" of hidden dangers, monitoring and early warning, danger elimination, emergency disposal, engineering management, comprehensive management, relocation and avoidance, capacity building, prevention and control scientific research and other projects.

Article 4 Project management adheres to the following principles:

(1) Combination of prevention and control and comprehensive management;

(two) classification and territorial;

(three) the financial affairs and expenditure responsibilities are unified;

(4) Project warehousing and whole-process control;

(five) according to the law, strengthen the responsibility.

Article 5 Project management includes project declaration, on-site verification, expert argumentation, project approval, project library construction, project implementation, project acceptance, operation and maintenance, post-management and protection, and project supervision.

Article 6 Units undertaking the exploration, design, construction and supervision of special geological disaster control projects must have the corresponding qualifications issued by the administrative department of natural resources; To undertake other geological disaster prevention and control projects, it is necessary to have the corresponding qualifications issued by relevant departments.

Article 7 When the geological disaster prevention project adopts the supervision system, the supervision unit and the exploration, design and construction unit of the same project cannot be the same legal person, and they must not have subordinate relations or other interests.

Article 8 The technical quality management of comprehensive prevention and control of geological disasters shall be subject to expert consultation and demonstration evaluation system; The organization and implementation of the project shall implement the systems of legal person responsibility, bidding, project supervision, contract management, examination and acceptance, etc.

Chapter II Division of Responsibilities

Article 9 The Provincial Department of Natural Resources is responsible for the organization, coordination, guidance and supervision of the comprehensive prevention and control of geological disasters in the province, and its main responsibilities are:

(1) Organizing the formulation of provincial geological disaster prevention and control plans and local prevention and control standards, and supervising and guiding their implementation;

(two) to organize the formulation and improvement of the management measures and supporting regulations and procedures for the comprehensive prevention and control of geological disasters, and to organize the construction of the comprehensive prevention and control of geological disasters in the province;

(three) to organize the implementation of geological disaster investigation and evaluation in key areas, regional monitoring, provincial meteorological risk early warning, provincial and county emergency rescue technical support system construction, emergency mapping support and other prevention and control work;

(4) Organizing to review the implementation plans of comprehensive prevention and control projects such as annual hidden dangers "three investigations", meteorological risk early warning, group monitoring and prevention, universal and professional monitoring and early warning, risk area management and control, engineering management, comprehensive management, relocation and avoidance reported by the state (city), and reporting the projects that meet the financial powers and expenditure responsibilities of the central and provincial governments for examination and approval in accordance with the prescribed procedures and relevant requirements;

(5) Organizing the review of the necessity, feasibility, expenditure budget rationality, performance target suitability, and construction drawing design and budget of large-scale and above geological disaster engineering governance projects approved by the state (city), conducting budget review in conjunction with the Provincial Department of Finance, determining the expenditure budget, and arranging grant funds for small and medium-sized geological disaster engineering governance projects that have been implemented in accordance with the fund management measures;

(six) to organize the supervision and inspection of project implementation and establish a negative list management system. Establish and improve the performance index system of project funds, organize and carry out the self-evaluation of fund performance of departments and subordinate units, guide states (cities) to strengthen fund performance management, cooperate with provincial financial departments to implement budget performance management of funds, and strengthen the feedback application of performance evaluation results.

Article 10 The Provincial Geological Survey is the technical general unit responsible for the comprehensive prevention and control of geological disasters, and its main responsibilities are:

(a) responsible for the preparation of provincial geological disaster prevention and control planning, study and draft and improve the comprehensive prevention and control of geological disasters project management measures, supporting implementation rules and related technical standards, norms and procedures; 

(two) responsible for the construction and operation and maintenance of the project library management system in this province, and timely organize the storage of projects that meet the central and provincial financial affairs and expenditure responsibilities in accordance with the requirements;

(three) responsible for the daily management of provincial geological disaster prevention and control experts, technical guidance of geological disaster control project verification and screening, exploration feasibility study and other technical documents, evaluation and completion acceptance. In principle, for large-scale and above-scale geological disaster control projects and medium-sized projects with an investment of more than 3 million yuan, an expert group should be organized to conduct on-site reconnaissance and on-site evaluation;

(four) responsible for organizing the provincial geological disaster prevention and control technical guidance center, and conducting technical and economic review and review of the annual comprehensive prevention and control project implementation plan reported by the state (city) natural resources administrative department;

(five) to assist the Provincial Department of Natural Resources to carry out the bidding, supervision, inspection and guidance, summary and research, effectiveness evaluation and other work related to comprehensive prevention and control projects;

(six) in accordance with the functional responsibilities and the "Yunnan geological disaster prevention and control expert management approach (Trial)" and "Yunnan geological disaster prevention and control technical support system construction implementation plan" and other provisions and requirements, organize other relevant technical support work for project management.

Article 11 The main responsibilities of the state (city) administrative department of natural resources in the comprehensive prevention and control project management are:

(a) to be responsible for the organization, coordination, guidance and supervision of the comprehensive prevention and control of geological disasters in this state (city), and to prepare the prevention and control plan of geological disasters in this state (city) and the annual implementation plan (implementation plan). Organize the fund performance management of the departments and subordinate units, and guide the counties (cities, districts) to strengthen the fund performance management;

(two) responsible for organizing the state (city) geological disaster prevention and control technical guidance center or expert committee, within the jurisdiction of the counties (cities,District) technical demonstration and review of the establishment of comprehensive prevention and control projects such as annual hidden dangers "three investigations", meteorological risk early warning, group monitoring and prevention, universal and professional monitoring and early warning, risk area management and control, engineering management, comprehensive management, relocation and avoidance reported by the administrative department of natural resources. For the comprehensive prevention and control projects of geological disasters that have been approved, timely organize warehousing, review and reporting as required;

(three) to be responsible for the management of the project demonstration, organization and coordination, supervision and inspection, and acceptance organization of medium-sized and above geological disaster engineering management projects, and to supervise and guide the acceptance of small-scale geological disaster engineering management projects;

(four) to supervise and guide the administrative departments of natural resources of counties (cities, districts) within their respective jurisdictions to complete the bidding work of feasibility study, design, construction and supervision of exploration of medium-sized and above geological disaster engineering control projects according to laws and regulations;

(five) to be responsible for sorting, filing, filing, transferring and inputting the archives of comprehensive prevention and control projects within the scope of authority;

(six) in accordance with the relevant provisions of the Provincial Department of Natural Resources and the state (city) administrative department of natural resources, supervise other comprehensive prevention and control projects of geological disasters.

Article 12 County (city, district) natural resources administrative departments in the comprehensive prevention and control project management is the main responsibility:

(a) responsible for the organization, coordination, guidance and supervision of the comprehensive prevention and control of geological disasters within its jurisdiction, responsible for the preparation of the prevention and control plan of geological disasters within its jurisdiction and the annual implementation plan (implementation plan), and responsible for the performance management of the funds for prevention and control of geological disasters within its jurisdiction;

(two) responsible for the comprehensive prevention and control projects within the jurisdiction of the project declaration, project information reporting warehousing, updating, filing, filing, transfer and entry of relevant information systems. Guide the preparation of relevant technical documents, be responsible for the protection of land use and other factors in the implementation of comprehensive prevention and control projects of geological disasters within the jurisdiction, coordinate local mass relations, and create necessary working environment and conditions for all operating units;

(three) as the construction unit of various geological disaster engineering control projects, responsible for the organization and implementation of the projects, the supervision of the operating units, and responsible for the demonstration and acceptance of small geological disaster engineering control projects;

(four) to be responsible for the transfer of projects such as project management, danger elimination and comprehensive management, and the supervision of later management and protection;

(five) to assist the superior administrative department of natural resources in the implementation of supervision, inspection and acceptance of the comprehensive prevention and control projects within the scope of their powers.

Article 13 Provincial geological disaster prevention and control technical guidance center, state (city) level geological disaster prevention and control technical guidance center and county (city, district) level geological disaster prevention and control technical guidance station and the stationed technical support team, according to the "Yunnan Province geological disaster prevention and control technical support system construction implementation plan", according to the division of responsibilities and tasks, respectively, for the natural resources administrative departments at all levels to do a good job in technical support and services.

Chapter III Project Declaration and Project Establishment

Article 14 The declaration and approval of geological disaster engineering management projects shall be handled in accordance with the following requirements:

(a) the county (city, district) administrative department of natural resources to carry out the preliminary investigation and primary selection of the project management project to be implemented, organize the preparation of the project proposal in consultation with the financial department at the same level, and report it to the state (city) administrative department of natural resources for review. According to the audit opinion, the administrative department of natural resources will consult with the financial department at the same level to implement the pre-project funds, determine the exploration feasibility study and design unit according to the law and regulations, and promote the follow-up related work of the project according to the prescribed procedures;

(II) The state (city) administrative department of natural resources shall organize the technical guidance center or expert committee for prevention and control of geological disasters at the same level to conduct on-site verification and review of the projects reported at the county level, form review opinions, conduct budget review together with the financial department at the same level, determine the expenditure budget, complete the project declaration and project establishment, and put them into storage and report through the corresponding module of "Yunnan Geological Disaster Prevention and Control Management Information System";

(3) The Provincial Department of Natural Resources shall organize a review of the projects submitted by the state (city) administrative department of natural resources, and enter the "Extra-large Geological Disaster Prevention Project Management Library" for approval.

Article 15 The declaration and approval of other comprehensive prevention and control projects of geological disasters shall be handled in accordance with the following provisions:

(a) investigation and evaluation, monitoring and early warning, capacity building and prevention and control of scientific research and other projects of the declaration and project, the implementation of the relevant provisions of the Ministry of natural resources, the provincial people’s government, the provincial department of natural resources.

(II) The declaration and establishment of hidden dangers "three investigations", danger elimination, comprehensive management and relocation avoidance projects shall be implemented in accordance with the relevant provisions of the state (city), county-level people’s governments and natural resources administrative departments. Among them, comprehensive management, relocation and avoidance projects are carried out in accordance with the principle of "provincial guidance, city planning, county-level responsibility, and township implementation".

Chapter IV Project Library Construction

Article 16 The Provincial Department of Natural Resources is responsible for organizing the establishment of the comprehensive prevention and control project library of geological disasters in the province (hereinafter referred to as the project library), and is responsible for supervision and maintenance. State (city) natural resources administrative department is responsible for the project reserve work, and organize the project library.

The Provincial Geological Survey Bureau organizes the Provincial Geological Disaster Prevention and Control Technical Guidance Center to review the exploration feasibility study and investment budget of the geological disaster control project to be implemented at the provincial level and above, and form a review report, which will be submitted to the Provincial Department of Natural Resources in conjunction with the Provincial Department of Finance to complete the budget review and determine the expenditure budget, and then submitted for approval after deliberation according to the prescribed procedures, and will be included in the scope of central and provincial expenditure responsibilities.

Projects that are not included in the project library are not allowed to arrange special funds. Except for sudden geological disasters and other projects with particularly urgent danger, but the subsequent warehousing procedures need to be improved.

Article 17 The administrative departments of natural resources at all levels shall, in accordance with their duties and authorities, take the following project work achievements and demonstration evaluation, examination and approval conclusions, performance evaluation, etc. as the basis for project warehousing declaration.

(a) investigation and evaluation, hidden dangers "three investigations", capacity building, prevention and control of scientific research projects, should complete the implementation plan preparation and review.

(two) the monitoring and early warning project shall complete the site selection, construction scheme preparation and review.

(three) engineering management, comprehensive management projects, should complete the exploration feasibility study and budget demonstration, review and review, complete the construction drawing design, budget preparation and review.

(IV) Geological disaster emergency treatment or emergency danger elimination project, you can directly prepare the construction drawing design and investment budget for emergency treatment and danger elimination and review it, and give priority to special funds after declaration and storage.

(5) The relocation avoidance project shall be incorporated into the relocation plan of the county-level immigrants who have avoided danger due to geological disasters, and the site selection and geological disaster risk assessment or site safety assessment and risk and suitability assessment shall be completed, and the annual implementation plan or plan shall be reviewed.

Article 18 The window of the project library is open all year round, and a dynamic adjustment mechanism is implemented. If it needs to be adjusted due to objective reasons, the administrative departments of natural resources at all levels will report the reasons, basis and adjustment of the project as official documents, and report the adjustment according to the power and authority.

Chapter V Project Implementation

Article 19 The implementation of engineering governance and comprehensive governance projects includes project bidding, project execution, information management, project supervision, change management, quality inspection and other links.

Article 20 The implementation of medium-sized and above geological disaster engineering control projects, the county (city, district) administrative department of natural resources as the project construction unit, the state (city) administrative department of natural resources as the project supervision unit, in accordance with the following provisions to carry out the work:

(a) the construction unit shall organize bidding to determine the feasibility study, design, construction and supervision units of the project exploration. Among them, the exploration feasibility study and design bidding shall be completed within 2 months from the date when the preliminary work of the project is agreed, and the construction and supervision bidding work shall be completed within 2 months from the date when the project construction drawing design and budget are reviewed and approved.

(two) the construction unit and the successful bidder signed a project exploration feasibility study and design contract, and assisted and urged the successful bidder to complete the preparation of technical documents such as exploration feasibility study and construction drawing design.

Complete the preparation, demonstration and evaluation of the exploration feasibility study report within 3 months from the date of signing the project contract; Complete the construction drawing design, budget preparation and review within 1 month from the date of the feasibility study report of exploration. If the completion needs to be postponed due to objective reasons, a written application shall be formed and the consent of the construction unit shall be obtained.

(three) the state (city) administrative department of natural resources is responsible for organizing the technical guidance center for the prevention and control of geological disasters at the corresponding level to organize expert groups or expert committees to demonstrate, evaluate and review the technical and economic feasibility study and budgetary estimate of the project exploration.

If the technical and economic demonstration and evaluation are not feasible, the preliminary work of the project will be terminated.

Technical and economic demonstration, evaluation of feasible projects, the completion of construction drawing design, budget preparation and review, the state (city) administrative department of natural resources in accordance with the provisions of the "three majors and one big" after deliberation by the relevant meeting of the department, through the "Yunnan Province geological disaster prevention management information system" input project library. Among them: projects that belong to the state (city) and county (city, district) and share the responsibility for expenditure shall be submitted to the people’s government at the same level for approval after the state (city) administrative department of natural resources and the financial department at the same level complete the budget review and determine the expenditure budget; Is a provincial, provincial common affairs and expenditure responsibility of the project, by the Provincial Department of Natural Resources in conjunction with the Provincial Department of Finance to complete the budget review, determine the expenditure budget after the joint report to the provincial people’s government for approval; The projects that belong to the central and provincial governments and share the responsibility for expenditure shall be submitted to the Ministry of Natural Resources and the Ministry of Finance for warehousing and examination and approval after the provincial natural resources department and the provincial department of finance complete the budget review and determine the expenditure budget.

(4) The project construction unit is responsible for the site management of the project, coordinating the relationship between the local government and the masses, implementing matters such as land use for the project and compensation for demolition, and creating necessary working conditions for the contractors.

(5) In principle, the implementation of the project shall be completed within one year from the date of issuing the special funds for the project (except for the phased implementation of the project). If it is really necessary to postpone the project due to objective factors such as construction conditions and unforeseeable conditions, it shall be postponed according to the project management mechanism, but the extension shall not exceed six months.

(six) in the process of project implementation, strictly implement the approved construction drawing design and do a good job in investment control. If it is really necessary to change due to objective reasons, the exploration and design unit shall prepare the design change document. For general changes, the supervision unit shall preside over the demonstration and report to the construction unit for approval before implementation; For major changes, presided over by the construction unit, state (city) geological disaster prevention and control technical guidance center organization expert group or expert committee demonstration, review, according to the financial affairs and expenditure responsibility, by the original warehousing examination and approval authority organization review and approval.

(VII) The construction unit shall strengthen the management of project quality, progress and funds, and timely input the technical, economic, management and other relevant information and data of the project implementation into the relevant information system according to the project progress, so as to realize the dynamic information management of the whole project process. For the problems and feedback found, the participating units shall make rectification within a time limit. If the rectification is not in place, they shall be included in the annual performance and integrity record registration and notified and interviewed.

(eight) the construction unit shall entrust a third-party engineering quality inspection agency with corresponding qualifications to conduct quality inspection of building components and building installations in accordance with relevant regulations, technical requirements and design documents, and issue a project quality inspection report. The specific inspection requirements are defined by the design documents according to the characteristics of the treatment project, and can also be specified by the on-site special inspection and supervision expert group according to the inspection situation.

Article 21 The implementation of small geological disaster control projects, the county (city, district) administrative department of natural resources as the construction unit, in accordance with the following provisions to carry out the work:

(a) the exploration feasibility study, design and implementation of the projectEngineering and supervision units shall be determined by the construction unit within 2 months from the date of project approval in accordance with the law.

(2) Preparation of technical documents. The construction unit is responsible for organizing the exploration and design units to complete the exploration work and the preparation of design documents as the basis for the implementation of project management. The feasibility study report of the project can no longer be compiled separately, but it needs to include the necessity, feasibility, scheme comparison and other related contents in the construction drawing design.

(3) review and approval. County (city, district) administrative departments of natural resources shall be responsible for organizing the demonstration and evaluation of exploration results, construction drawing design and budget, and report to the people’s government at the county level for approval in conjunction with the finance department at the same level.

(4) Design changes. In the process of project implementation, strictly implement the approved construction drawing design and do a good job in investment control. If it is really necessary to change due to objective reasons, the exploration and design unit shall prepare the design change document, and the supervision unit shall preside over the demonstration and review, and report it to the construction unit for approval before implementation.

(5) Regulatory requirements. The construction unit shall fill in the project management information through the relevant information system, and the administrative department of natural resources of the state (city) shall be responsible for supervising the progress, quality and safety of the project implementation, so as to realize the dynamic information management of the whole process.

(6) Quality inspection. The construction unit shall entrust a third-party engineering quality inspection agency with corresponding qualifications to conduct quality inspection on building components and building installations in accordance with relevant regulations, specifications, technical requirements and design documents, and issue an engineering quality inspection report. The specific inspection requirements are defined by the design documents according to the characteristics of the treatment project, and can also be specified by the on-site special inspection and supervision expert group according to the inspection situation.

(7) Time limit requirements. In principle, the time limit for project implementation shall be completed within half a year from the date when the special funds for project management are issued. If it is really necessary to postpone due to objective factors such as construction conditions and unforeseeable conditions, the extension shall be handled according to the project management mechanism, but the extension shall not exceed 3 months.

Article 22 Because of the implementation of the geological disaster relocation and avoidance project, the county (city, district) administrative department of natural resources shall organize geological disaster investigation in accordance with the relevant regulations and requirements, clarify the households threatened by geological disasters and the urgency of relocation, evaluate the suitability of the proposed site, and prepare or adjust the county-level geological disaster relocation and avoidance resettlement plan according to the investigation results. After being reviewed and approved by the expert group organized by the state (city) administrative department of natural resources, it shall be reported to the county-level people’s government for overall coordination and integration of relevant funds of various departments.

Article 23 For the implementation of the comprehensive management project of geological disasters, the county (city, district) administrative department of natural resources shall organize professional and technical units to carry out comprehensive investigation, evaluation and demonstration of relocation and site selection and engineering management according to the county-level geological disaster relocation, avoidance and resettlement plan or annual implementation plan, which will be included in the state (city) project implementation plan after being reviewed and approved by the expert group organized by the state (city) administrative department of natural resources, submitted to the county-level people’s government for approval and implementation, and submitted to the province through the "Yunnan Geological Disaster Prevention and Management Information System".

Article 24 The implementation of geological disaster monitoring and early warning project, according to the "Yunnan geological disaster monitoring and early warning project management approach (Trial)" implementation.

Article 25 Emergency treatment projects can simplify management procedures and merge technical links according to the actual situation, and be implemented in accordance with the bidding law, emergency plans for sudden geological disasters and relevant regulations of provinces, cities and counties on emergency treatment, emergency rescue and disaster relief projects.

Article 26 The management of geological disaster investigation and evaluation projects shall comply with the relevant provisions of the Ministry of Natural Resources and the Provincial Department of Natural Resources.

Article 27 The administrative department of natural resources at a higher level in this province shall, according to the division of responsibilities, conduct spot checks on the annual project in conjunction with the relevant departments of finance at the same level, and urge the administrative department of natural resources at a lower level to rectify the problems found in the spot checks within a time limit. If the rectification is not in place, the application qualification of the newly established comprehensive prevention and control project of geological disasters in this area may be suspended.

Chapter VI Project Acceptance

Article 28 Natural resources administrative departments at all levels shall organize project acceptance according to the division of responsibilities. The acceptance of geological disaster engineering control projects and comprehensive control projects is divided into preliminary acceptance and completion acceptance. In principle, the preliminary acceptance should be completed within 3 months from the date of project completion. After the preliminary acceptance has passed the test of one hydrological year, the completion acceptance should be completed within 3 months.

Article 29 The state (city) administrative department of natural resources and the county (city, district) administrative department of natural resources shall, according to the principle of avoidance, randomly select experts from the expert database of geological disaster prevention and control to set up an acceptance expert group to conduct acceptance on the implementation, completion of engineering quantity, construction quality, construction period and engineering operation and maintenance measures of the project, and listen to the opinions of the people’s government of the township (town) where the project is located and the surrounding people.

Article 30 The acceptance requirements for the comprehensive prevention and control of geological disasters are:

(1) Acceptance of engineering governance projects. For initial acceptance, it shall provide acceptance application, project initiation documents, contracts, project exploration and design documents, design change documents, process control records, self-inspection reports and rectification reports, completion reports, supervision reports, third-party technical quality inspection reports, etc.; Completion acceptance, in addition to the above-mentioned preliminary acceptance information, should also provide preliminary inspection opinions and rectification reports, monitoring reports, project commissioning reports and other related information. The specific acceptance work shall be carried out in accordance with the requirements of Yunnan Geological Disaster Control Project Acceptance and Handover Regulations.

(two) comprehensive management project acceptance. It shall include: survey data, planning data, annual implementation plan, newly-built houses and demolished old houses, confirmation of identity information of relocated personnel, completion data, and necessary conditions and relevant materials for acceptance of engineering governance projects, which shall be completed by the county-level host department responsible for organizing implementation in conjunction with natural resources departments at the same level after being approved by the county-level people’s government.

(3) Acceptance of relocation and avoidance projects. It should include: survey data, planning data, annual implementation plan, newly built houses and demolished old houses, confirmation of identity information of relocated people, completion data, etc. After the approval of the people’s government at the county level, the county-level hosting department responsible for organizing the implementation will complete it in conjunction with the natural resources departments at the same level.

(four) monitoring and early warning project acceptance. According to the "Yunnan geological disaster monitoring and early warning project management measures (Trial)" implementation.

(five) acceptance of the project. It should include: application for completion acceptance, project design, contract or power of attorney, completion report, supervision report, etc.

(six) investigation and evaluation and other project acceptance. In accordance with the relevant provisions of the Ministry of Natural Resources and the Provincial Department of Natural Resources.

Article 31 In the process of acceptance, if it is necessary to conduct sampling inspection on the quality of geological disaster engineering management and comprehensive management projects, a third-party technical quality inspection unit shall be entrusted according to relevant regulations.

Article 32 Acceptance conclusions are divided into two categories: qualified and unqualified, and the acceptance team shall issue acceptance opinions; If the acceptance is unqualified, the construction unit shall be responsible for urging the participating units to make rectification within a time limit before organizing the acceptance. If the rectification is not carried out as required or the rectification is still unqualified, it shall be handled according to relevant regulations.

Article 33 The construction unit shall, in accordance with the Interim Provisions on the Management of Archives of Capital Construction Projects, establish and improve the project archives management system, and all participating units shall timely collect and rectify them.Manage, compile and file relevant information from project declaration to completion acceptance.

Within 3 months from the date when the project is completed and accepted, the construction unit and supervision unit shall go through the formalities for the transfer of archives to the construction unit.

The construction unit shall, according to the project type, characteristics and levelAnd so on, in accordance with the law and regulations to implement the project operation and maintenance, management and protection of the main body and funding guarantee, the acceptance results should be timely input "Yunnan Province geological disaster prevention and control management information system".

Chapter VII Operation and Maintenance, Management and Verification

Article 34 The operation, maintenance and post-management of geological disaster monitoring and early warning projects shall be implemented according to the requirements of the Measures for the Administration of Geological Disaster Monitoring and Early Warning Projects in Yunnan Province.

Article 35 The operation, maintenance and warranty of geological disaster engineering management and comprehensive management projects shall be implemented according to the following requirements:

(a) before the completion acceptance, the construction unit shall be responsible for the management and maintenance of the governance project;

(two) the construction unit shall submit the "Project Quality Warranty" to the construction unit, and shall be responsible for the warranty in accordance with the "Project Quality Warranty" during the warranty period of the project quality.

Article 36 The late management and protection of geological disaster engineering management and comprehensive management projects shall be implemented according to the following requirements: 

(a) in the project design documents, it is necessary to combine the characteristics of geological disasters, the structural characteristics of the control project, clarify the instructions for the use of the project and the main points of operation and management, and arrange the necessary management and maintenance funds. The funds required for management and maintenance shall be stipulated separately.

(II) From the date of completion and acceptance, the state (city) administrative department of natural resources shall, within 15 working days, designate the post-project management and maintenance unit, sign the management and protection transfer agreement, and go through the relevant formalities according to the situation of the area where the governance project is located, the protected objects and the beneficiaries. The construction unit shall set up permanent signs in the project management area, indicating the project information, the names of relevant units such as construction, exploration, design, construction, supervision, quality inspection, monitoring, management and maintenance, and the information of the person in charge, and accept public supervision.

(III) The management and maintenance unit shall, in accordance with the design requirements, establish a management and protection system, define the management and protection personnel and responsibilities, delimit the management project protection areas and set up protection signs.

The management and maintenance unit shall regularly inspect the governance project, and deal with the problems in time when found. At the end of the year, it shall prepare an annual management report and report it to the project construction unit.

Beyond the disposal capacity of the management and maintenance unit, the management and maintenance unit shall promptly report to the construction unit or the relevant competent department, and the construction unit shall arrange maintenance funds for special disposal.

Article 37 After engineering treatment, relocation and avoidance, and comprehensive treatment, the hidden points that are no longer threatened by geological disasters will be written off in time by the construction unit according to the relevant requirements of the Management Measures for Identification and Write-off of Geological Hazards in Yunnan Province (Trial).

Chapter VIII Project Supervision

Article 38 The administrative departments of natural resources at all levels shall, in accordance with their powers, jointly with the financial departments at the same level, conduct all-round, whole-process and information-based supervision over project implementation and fund implementation.

sequenceArticle 39 Supervision methods should be patrol supervision, online monitoring, on-site verification and other ways to strengthen the supervision and inspection of the implementation of the comprehensive prevention and control of geological disasters and the implementation of funds and the performance management of funds.

Article 40 The administrative departments of natural resources at all levels shall strengthen supervision and management, and investigate the responsibility of the project contractors, relevant responsible units and personnel in violation of the Regulations on Government Investment, the Regulations on the Prevention and Control of Geological Disasters, and the Measures for the Administration of Government Investment in Yunnan Province.

sequenceArticle 41 Units and personnel who fail to carry out the work as required, the project implementation progress lags behind, the project quality is unqualified, and the funds are executed slowly during the project implementation process shall be notified, listed and interviewed throughout the province, and the scale of the provincial-level geological disaster prevention and control funds in the region next year shall be reduced or the project funds shall be recovered as appropriate; For areas with serious circumstances such as problems in many dispatches and delays in rectification, the application for project declaration in this area will be suspended.

Article 42 Before the preliminary work of the geological disaster control project and the start of construction, the legal representative of the exploration, design, construction and supervision unit shall sign a power of attorney with the project management personnel of the unit to clarify the person in charge of the project, and bear corresponding responsibilities for the engineering quality accidents or quality problems caused by exploration, design, construction and supervision.

The person in charge of the project shall, when signing the contract, sign the commitment letter of lifelong responsibility for project quality, and report it to the construction unit for the record together with the power of attorney of the legal representative.

Chapter IX Supplementary Provisions

Article 43 The term "three investigations" as mentioned in these Measures refers to the pre-flood investigation, mid-flood inspection and post-flood verification of geological hazards.

The term "monitoring and early warning" as mentioned in these Measures refers to regional monitoring of geological disasters (hidden danger identification), meteorological risk early warning, group monitoring and prevention, universal and professional monitoring and early warning.

The term "capacity building" as mentioned in these Measures refers to the work of popular science propaganda, emergency drills, risk area control, technical support system, informatization and operation and maintenance of geological disasters.

The term "comprehensive management" as mentioned in the present Measures refers to a comprehensive geological environment improvement project that takes the protection of people’s lives and property safety, the implementation of ecological restoration, land improvement, and the promotion of rural revitalization as the main objectives or indicators, and uses policies such as linking the increase or decrease of urban and rural construction land, and comprehensively adopts the combination of engineering management and safe-haven migration.

Article 44 The administrative departments of natural resources of each state (city) and county (city, district) shall, with reference to these measures, formulate or refine the corresponding measures for the management of comprehensive prevention and control of geological disasters according to the powers and expenditure responsibilities, combined with local actual conditions.

Article 45 These Measures shall be interpreted by the Provincial Department of Natural Resources.

Article 46 These Measures shall come into force as of September 1, 2022 and shall be valid for 5 years. The original Measures for the Administration of Geological Disaster Control Projects in Yunnan Province (No.103 [2014] of Yun Guo Tu Zi) and the Notice on Amending Some Provisions of the Measures for the Administration of Geological Disaster Control Projects in Yunnan Province (No.70 [2015] of Yun Guo Zi Zi) shall be abolished at the same time.

Ma Huateng’s two sessions made suggestions: pay attention to the integration of numbers and facts and build a government-led social emergency open platform

  In 2022, the National People’s Congress will be held, and Ma Huateng, deputy to the National People’s Congress and chairman and CEO of Tencent, intends to submit a number of written suggestions, covering the deep integration of digital technology and real economy, rural education and personnel training, the application and innovation of cultural and scientific achievements, the digital protection and inheritance of cultural heritage, the construction of social emergency network and the development of Guangdong-Hong Kong-Macao Greater Bay Area’s blue carbon (marine carbon sink).

On March 5, 2018, during the two sessions, Ma Huateng, a representative of the National People’s Congress, was interviewed in the "Representative Channel". Xinhua news agency data map

  Promote the digitalization of the entire chain of the cultural and art industry.

  The success of the Beijing Winter Olympics has demonstrated the cultural and scientific strength of China to the whole world. From 5G, ultra-high definition to virtual reality, the in-depth application of cultural and scientific achievements makes viewers turn from "online" to "present" and involuntarily "immerse" in it.

  As a practitioner in this field, Ma Huateng pointed out that the application of cultural scientific and technological achievements outside the cultural industry is getting richer and richer, and the spillover effect is beginning to appear. To this end, he suggested promoting the value spillover of cultural and scientific achievements in other industries, and transforming them in the fields of standards and patents to further enhance the ability of independent innovation in science and technology.

  In the field of cultural heritage protection, Ma Huateng suggested to promote the digitalization of the entire chain of the cultural and art industry, build a digital system of cultural heritage with full authenticity and interconnection, and form a new pattern of protection and inheritance with multiple collaborations.

  Promote the formulation of technical standards for digital transformation

  At present, digital technology and real economy are in a critical period of systematic and all-round integration — — With the technological innovation, the human-computer interaction interface is iterating, which gives birth to the development opportunities of a new generation of Internet. Traditional industries are activated by digitalization, and a large number of new platforms and formats have emerged; Governance modernization and digital public service models are constantly emerging, creating rich application scenarios and broad industrial opportunities for digital technology.

  However, "the integration of number and reality" also faces some problems. For example, the adaptability of technology application to the needs of different industries is not strong; It is difficult to get through different digital tools; Digital supply and demand are difficult to match, and there is a lack of large-scale docking platform.

  As a representative from the front line of digital science and technology industry, Ma Huateng has been actively making suggestions in promoting the digitalization process and developing the digital economy in China for many years. In view of the problems faced by the current "integration of number and reality", he suggested guiding digital technology enterprises to conduct research and development in core industries and key areas, promoting the formulation of technical standards for digital transformation, and improving the accuracy and effectiveness of digital upgrading support for "specialized and innovative" enterprises. In addition, it is necessary to study the key technologies and governance rules of the new generation Internet in a forward-looking way, and explore the Chinese scheme of coordinated development of digitalization and low carbon; Guide resource elements such as technology and capital to truly flow to the physical field; Summarize the advanced experience of promoting the digital construction of public services, and continuously increase the digital supply of public services to remote areas and special groups.

  Create an open platform for social emergency under the leadership of the government

  In the torrential rain in Henan Province and the flood disaster in Shanxi Province in 2021, Internet technology enterprises initially played a linkage effect in fund-raising, help-seeking information docking, localized volunteers, material deployment and other aspects through digital products and technologies such as public welfare platforms, multi-person collaborative online documents, and e-commerce platforms, highlighting the necessity of using digital support capabilities to build a social emergency network led by the government, with social coordination and public participation.

  Based on this, Ma Huateng proposed that Internet technology can be used to innovate safety publicity and education methods, improve public safety awareness and coping ability, create an open platform for social emergency under the leadership of the government, and effectively connect early warning information, emergency science popularization and rescue services. He suggested strengthening the integration of social emergency capacity building and grassroots governance, exploring ways to improve digital connectivity, and bringing a large number of localized groups such as community volunteers, takeaways, online car-sharing, drivers and couriers into the social emergency volunteer organization system, and accurately matching demand and supply through the dispatch mechanism.

  Improve the treatment of rural teachers and accelerate the development of rural-oriented vocational education

  For three consecutive years, Ma Huateng has submitted suggestions on rural revitalization. At the moment when talents are the foundation of rural revitalization, he focused on rural education and training in the two sessions in 2022 and put forward a number of suggestions to support rural talent training.

  In terms of educational facilities, Ma Huateng suggested strengthening the construction of rural small-scale schools and township boarding schools, constantly improving the treatment of rural teachers and creating a digital platform covering rural educational resources.

  Based on the demand of rural education, he suggested speeding up the development of rural vocational education, increasing the discipline construction in areas in short supply, such as old-age services and nursery services, and appropriately setting up courses such as breeding and garden art, so as to deepen the understanding and understanding of agricultural occupations among urban and rural teenagers and enhance their sense of belonging to the countryside. At the same time, Internet companies are encouraged to participate in the construction of talent practice bases, implement employment assistance, and guide school-enterprise cooperation to incubate advanced technologies and patents in the agricultural economy.

  Accelerate the development of blue carbon in Guangdong-Hong Kong-Macao Greater Bay Area and help carbon neutrality.

  Reducing carbon emissions and helping carbon neutrality are hot topics in recent years. During the past two sessions, Ma Huateng has been paying attention to ecological protection and green development, from the proposal to formulate the Nature Reserve Law to the proposal to coordinate the marine ecological restoration in Dawan District of Guangdong, Hong Kong and Macao and the construction of the Pearl River Estuary National Park.

  At the two sessions this year, Ma Huateng put forward suggestions on accelerating the development of blue carbon in Guangdong-Hong Kong-Macao Greater Bay Area. It is suggested that Guangdong-Hong Kong-Macao Greater Bay Area has the longest coastline and a complete marine ecosystem in China, as well as three coastal blue carbon systems, namely mangroves, seagrass beds and salt marshes, which have unique advantages in developing blue carbon.

  In this regard, he suggested that the basic investigation and testing of Greater Bay Area blue carbon ecosystem should be carried out and a data network system should be established. Based on this, we should strengthen marine cooperative protection and management, rebuild aquatic communities with high biomass and high carbon sink, and improve marine carbon cycle and carbon storage mechanism. At the same time, increase scientific research investment in key technologies of blue carbon, explore the pricing mechanism of blue carbon, and support ocean carbon sink trading.

  Southern Reporter Huang Huishi Jiang Lin

Jay Chou halo blessing, why can’t it be the second "Initial D"


Special feature of 1905 film network When it comes to racing movies, it was definitely a generation of memories of youth who was all the rage 16 years ago. Fujiwara Takumi, a fledgling city, and AE86, which drifts wildly on the famous autumn mountain, still impress many viewers.


Regrettably, amid the anticipation, we never expected a sequel to it, and we were temporarily unable to solve the suspense left by that year.


Recently, the producer, directed by Yixian Chen, starring,, and especially starring have been released.


It is noteworthy that the same racing theme, the same familiar Jay Chou.Whether it’s the "Tofu" in the playSalute, or off-stage, he gave AE86 to "idolize Winner".Wang JunThere is still a lot of linkage between Kay’s fable, All-powerful Storm and Initial D.


Arguably, the visual impact of racing movies, coupled with the blessing of Jay Chou’s aura, is still a bit interesting. But unfortunately, whether it is word of mouth or box office, it failed to replicate the glory of the past.


Why don’t the audience like watching it?


Douban scored 4.8, and the box office was just over 4 million, which was the result of the five-day release of All-powerful Storm. This performance is not worth mentioning at all compared with Initial D, which ranked sixth in the total box office in 2005.


No matter whether it is or not, films of the same kind that hit the box office are always willing to create the image of "burning blood", and the new work supervised by Jay Chou is no exception. But looking at the whole film, its performance is really difficult to prop up the corresponding stunt.



Director Yixian Chen admits that in order to remember the father who enlightened his car through movies, the story of Lao Shen and his son A Shen in the play is full of the shadow of himself and his father. In addition to family, the film’s excavation of the initial heart of the male owner Dujak’s racing car lies in his love for Lily; As for the root of the conflict with villains, it is rooted in the friendship break between Li Yifei and Song Jie, who used to be teammates.


Family, love and friendship go into battle together, and it is understandable to promote the development of the plot with rich emotional changes. However, the description of these feelings in the film has not been deeply explained and explored, and only a few strokes have passed by. Even the audience who have seen the film probably cannot resonate with it.


In addition, the process of the simulator champion becoming a real track champion is also described a little rough and deliberate. Especially when the theme of racing is put aside, All-powerful can be regarded as a story of a man’s "power generation for love", which is based on a weak plot and simple emotions. To some extent, it is difficult to talk about "blood".


Even in the racing scenes that can best arouse the audience’s emotions, the director tried his best to restore the exciting scenes of racing competition through multiple scenes, but the reason why the plot design helped the team win was based on the driver’s early judgment on rainy days. In the absence of clear foreshadowing or subsequent explanation, such an unpremeditated plot became a failure that the film could not ignore.


Undeniably, as a former professional racing driver, Yixian Chen has a deeper understanding and experience of professional racing than ordinary directors. The film covers a wide range of industry topics such as fleet operation and schedule strategy. Under the guarantee of sufficient investment, all kinds of "cool spots" such as "racing" and "falling" of burning money are also portrayed.


However, perhaps because he was an advertising director, Yixian Chen didn’t seem to have the thinking and method of shooting short films, and lacked the use of long shots and proper close-ups. Many shots that should have caused adrenaline surge were also complained by the audience that it was difficult to really get excited.



In the end, "large-scale MV" has become a concise review of fans; Not being loved by the public has also become the dilemma faced by All-powerful Storm.


Why don’t fans buy it?


The film quality is the key point that affects the market box office, but not all factors.


Some time ago, thanks to the excavation of the sinking market and the precise marketing of potential audiences, Douban scored only the sum of 3.5 and 4.1, and its box office performance still exceeded 100 million. This means that works that meet the pain points of potential audiences and have poor word-of-mouth performance still have the opportunity to turn over and counterattack.



As mentioned above, the quality of "All-powerful Storm" is doomed to be difficult to get out of the circle.


Jay Chou has a strong influence, his every move, can easily board the forefront of hot search. As a "living signboard" of "All-powerful Storm", he also contracted most of the heat sources before the film was shown with his own voice.


In fact, although he was a producer, guest star and personally composed music for the theme song, his appearance in the film was also very short. In the eyes of fans, this is just the name of the idol on the surface. The core of the real performance has little to do with it, so it is certainly not necessary to spend it.


Anyone familiar with Jay Chou knows that he often participates in film creation because of his interest. Starring "Initial D" because of car love; Starring because he likes basketball; Self-directed and self-directed because he likes music.


But it is a pity that, with the exception of "Initial D" and "Unspeakable Secrets", its screen performances are not remarkable, and Qi Fei’s masterpieces with word-of-mouth and box office are not produced much. However, although Slam Dunk and Love on the Rooftop have a general reputation, the box office of both films has also exceeded 100 million yuan, which, to a certain extent, also shows Jay Chou’s box office appeal.


Admittedly, this does not mean that fans can accept holding high Jay’s banner and playing "edge ball".


It’s not difficult to find out from Jay Chou’s resume that "All-powerful Storm" is not the first time he has been named as a producer of "bad movies". Four years ago, it also featured in the name of "Jay Chou Producer", but in the end, Douban scored only 4.6, and the box office did not exceed 4 million. It can be seen that Jay Chou has a strong appeal, but also has a group of savvy fans.


The lesson of "The Agreement of 10,000 Kilometers" will make fans hesitate to place an order to watch movies. At the same time, as countless idols born in the 1980s and 1990s, Jay fans are getting longer and longer with the years. At the same time, they are more mature and rational, and it is difficult to buy "bad movies" named after idols.



Back to "All-powerful" itself, looking at the film’s creative team, Jay Chou is the producer, his best friend is the producer, his wife Hannah Quinlivan is the heroine, and his younger brother Karry is the special star. In the words of fans, this is a "Jay Chou Friends Circle Movie", which is a work tailored by Jay for his wife.


Perhaps, if Hannah Quinlivan’s performance is awesome, it’s natural for fans to love me, love my dog. But unfortunately, she didn’t surprise everyone and couldn’t attract fans. Her poor acting skills were even discouraged by everyone.



It is worth mentioning that some senior fans have also expressed another view. From the variety "Travel Notes of the Week" to the movie "All-powerful Storm", Jay has often appeared in public with relatives and friends in recent years.


As fans, they can understand the idol’s mentality, but they don’t accept the works that are not centered on Jay Chou and start to consume the aura he has accumulated for many years. In the eyes of fans, they are still looking forward to seeing Jay’s new attempt, but they are unwilling to support his over-consumed works.



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Just as Jay Chou didn’t become the lifeline of All-powerful, the core of winning in the market, regardless of the publicity stunt of any work, is the quality of the film.



Take the National Day in 2018 as an example, the main theme is to continue the Mahua FunAge style and the charm of "Shen Teng", and the box office before the screening is expected to be as high as 2.5 billion+. However, after the release, it was vomited by a large number of audiences because the goods were not right. The word-of-mouth of the film Douban plummeted from 5.9 at the opening of the painting to 4.6, and the film arrangement rate dropped from 35% on the first day to 20%. Finally, the box office stayed at 600 million, far below the box office expectations, and even less than half of the previous box office.



In the final analysis, the audience is more willing to enter the theater for high-quality content. Beyond gimmicks, works should return to the essence of creation. Only in this way can our film develop positively.


China’s vaccine supply has steadily increased, and COVID-19’s vaccination has accelerated again.

CCTV News:With the steady increase of vaccine supply in China, vaccination in COVID-19 has been accelerated again.

Since China started the vaccination work in COVID-19, all localities have strengthened the connection between vaccine supply and demand, and the vaccination system has operated efficiently. Nan ‘an District of Chongqing has established a vaccine distribution guarantee system, set up three optimal distribution routes, and dynamically balanced the progress of each inoculation site to ensure that the total inventory of the whole district is cleared in time.

Li Liu, Deputy Director of Nan ‘an District Health and Wellness Committee:At present, 40% of the permanent population in the whole region has been vaccinated, and the key population has achieved all the answers.

Nangong City, Xingtai City, Hebei Province divides the whole city into 16 urban grids and 15 township grids, and takes the initiative to vaccinate people with mobility difficulties, so as to ensure that everyone should be connected. Liaison officers in every county in Hubei Province are online 24 hours a day to pay attention to the distribution of vaccines in real time. Recently, 15 inoculation points in Yichang City have been put into use one after another, and the number of inoculation points in the city has increased from 53 to 140.

Jiang Jing, Deputy Director of Institute of Immunoprevention, Yichang CDC, Hubei Province:The daily inoculation amount has increased from the previous 17,600 doses to nearly 100,000 doses.

Various ways have also been adopted to encourage the public to actively vaccinate. Harbin City, Heilongjiang Province posted a "Little Blue Sticker" to the 100% vaccinated business merchants, so that the citizens who come to consume can see at a glance and know fairly well. Shandong province has decided to implement the responsibility system of residence for cross-regional vaccination, and it is not allowed to refuse to provide vaccination services because the household registration is not local. Shandong has also upgraded the health code, and the health code will be changed from green code to gold code after vaccination.

Li Di, a citizen of Jining City, Shandong Province:I think it’s very interesting, so I also came here to get the COVID-19 vaccine today, and I also want to put my green health code in Phnom Penh.

Kung Fu Panda: The Cowboy under the Panda’s Coat






Panda is ours, Kung Fu is ours, why is the movie theirs?


  This summer, along with the rising temperature, there is also the popularity of the Hollywood animated film Kung Fu Panda. On at least two levels, this letter is said to be "a love letter from DreamWorks to China", which has aroused widespread interest. First of all, the film is wonderful and funny, and the box office is hot. In addition, the pure China imagination of "Panda Club Martial Arts" has made many people hooked up. Secondly, I meditated on the first reaction-why did a film like "China" come from an American?


  Panda knows martial arts and no one can stop it.


  The panda produced by Paramount is named "Po", the delicious and sleepy son of the owner of Heping Valley noodle restaurant. Strangely, his father turned out to be a duck. Although he is too fat, Po dreams of becoming a martial arts expert all day. By a very accidental opportunity, he became the "Dragon Knight" who was "destined" to be the guardian of the Pinggu, and began to practice with Master Raccoon. However, his martial arts talent was despised by Master and five masters, namely, tiger, crane, monkey, snake and mantis. At this time, an evil villain, Snow Leopard "Tailong", came to Heping Valley. At the moment when the five masters were defeated, Master Raccoon finally took advantage of Po’s delicious nature and inspired Po’s potential. The panda unexpectedly jumped from a "rookie" to an unparalleled master. At the end, of course, justice defeated evil, and Po defeated Tyrone.


  In all fairness, Kung Fu Panda is not prepared to dedicate a new story to the audience, but the surprise lies in the detailed handling of characters and movements. The immortal spirit of Master Gui Xian, the calmness of Master Raccoon’s Gu Zhuo, the toughness of the tiger, the elegance of the crane and the agility of the snake all show the creator’s understanding of nature and China culture. In terms of action, the whole set of action design of Snow Leopard Tailong’s escape from prison can be said to be soul-stirring (in the end, the volley jumped almost beyond the boundary between good and evil, which made people feel close to this muscular man), and Master Raccoon trained Po’s chopsticks skills, etc., which were taken from Jackie Chan’s early kung fu films, but it was another fun to use on Po, who was huge.


  Although many aspects are not entirely satisfactory, such as how Po finally realized the Tao, the film did not explain the "empty" Zen machine clearly enough, and there was no convincing explanation for how he killed Tailong in the final blow, Kung Fu Panda was still a classic animated film. The most classic, of course, is that DreamWorks first combined panda and Kung Fu to create such a clown as Po. Panda knows kung fu, and no one can stop it. As you can imagine, when parents take their children to the zoo to see pandas in the future, they should have a lot to say. From now on, pandas are not only "national treasures" but also "treasures". They know kung fu, but they are just a little delicious and sleepy.


  Mixed with China elements, or "American dream"


  It’s sad to say-China Panda, China Kung Fu, China Landscape, China Music … have come together and become made in the United States. So after the audience laughed, some people soon stopped laughing. They said that the applause of the audience was actually a slap in the face of local directors; They said that the success of Kung Fu Panda actually hit the soft underbelly of China animation industry; They said, the panda is around us, and Kung Fu is here. Why didn’t you make Kung Fu Panda, but people made it?


  In fact, these criticisms must have been said 10 years ago. Ten years ago, when Disney filmed Mulan, not only the characters, kung fu, music and scenery were all China-like, but even the embryonic form of the story came from the ancient China Yuefu poem Mulan Ci. The Americans took the story of China back, read it several times, thought about it, put it in their own mold, and added some seasoning to get the job done. When it was released in China, it was a great surprise. I didn’t expect the little treasure of my ancestors to be rejuvenated in the hands of Americans. In fact, after such a reversal, Mulan is no longer the Mulan Ci. The ethical focus that China Yuefu poems want to express is that the daughter is filial to her father and joins the army for her father has also become the heroic nature of "saving the world" in American movies.


  Now, in Kung Fu Panda, although Stevenson, the director, has studied China paintings and Kung Fu movies for many years, and Rudolph, the French martial arts instructor, is familiar with Bruce Lee and Jackie Chan’s Kung Fu movies, Po is still an American cowboy at heart. This is shown from the beginning of the film. In the dream, Po usually annihilates his opponent by chopping melons and vegetables. The mother rabbit wants to know how to repay him. The giant panda just said, "There is no charge for awe and attraction". A film critic translated it as: charm is great, and bulls don’t charge money! What a wonderful translation. The self-confidence and cynicism in this sentence have the confidence of a rich American boss.


  From Mulan to Kung Fu Panda, the story framework of Americans has not changed much. From the perspective of storytelling, Kung Fu Panda is not even as mature as Mulan. In the end, justice triumphed over evil, and through a humble little person, with a little cynicism and some God’s care, after several setbacks, justice finally defeated evil bosses and saved the world.


  Therefore, Po’s story is really an American story, both legendary and true. Justice and humor. It is an American dream created by Hollywood, although it is more or less mixed with Chinese.


  Inject China spirit into China elements.


  Since Po twisted his clumsy charming body and was born, domestic cartoons have really been scolded a lot. Limited funds, lack of creativity, and more importantly, I have not grasped the local cultural resources.


  Po’s arrival really shows people once again that the United States is engaged in the efficient production capacity of "takenism" in cultural production. Let people know once again that we still have a long way to go in the competition of cultural influence. From Mickey Mouse, Donald Duck and Transformers to Mulan and Kung Fu Panda, American cartoons have landed in China, and they have basically made a sensation. And Chinese cartoons are still in the ascendant when they go abroad.


  Po is tempered by China elements and American spirit. We have ready-made China elements here. What "spirit" should be injected to win the market and reputation? A few years ago, an animated film actually made a breakthrough-The Red Boy talks big about the Flame Mountain, which created a brand-new image of the Monkey King and Hong Haier. Aya’s voice (Hong Haier) is unique and the truth is quite China-good friends help each other, so they are not afraid of conspiracy. Take stock of your own good things, have an account in your heart, and study how to use it. This is the long-term way.


  After understanding the direction, although the road is long, at least, we have enough reason to look forward to the future.

Editor: Wang Wenying

Jiang Xin, who is domineering and tearing up her colleagues, is strong in returning to green tea and cutting short hair, is too queen-like.

The discussion of family and workplace in TV series Our Marriage has aroused a lot of enthusiasm. Women not only have to face the pressure from the workplace, but also shoulder the responsibility of supporting their families. How to balance career and family is a difficult puzzle for them.

Dong Sijia, played by Rulu, comes out with bgm. In the eyes of colleagues, she isA strong woman in real life. Work vigorously, pay attention to efficiency, is the leader in the team.

She is not a soft persimmon for anyone to hold. Her opponent wants to take away the project in her hand. A sentence "Experience and connections are more important" can block the opponent’s back road.

Subordinate ability is not good and love to snitch, she directly broke that little mind and let the other party leave.

If there is always a female leader who kills all sides in the workplace, there is no doubt that,Dong Sijia is slay’s presence in the audience..

Jiang Xin, who cut her hair short, is a bit more capable and domineering. In her memory, she is still the "Hua Fei Niangniang" who is not angry and powerful, and has the same majesty and gas field.

This domineering spirit has also continued to Xiao Shede. In education, she is a veritable tiger mother. She devoted all her efforts to cultivating her son, and that perseverance even gave in to the defeat of Nan Li, who always disliked her. Today’s "Our Marriage", different roles, speaking look is still so similar.

There will always be one in the workplace.The fearsome devil.They can be independent in their work and their business ability is a cinch. Looking at the appearance, you will feel that they are unreasonable. When you get close, you will find that there is a soft heart hidden under the hard appearance.

One second, I was still preparing for the roadshow with my colleagues, and the next second, I received a meeting notice from the leaders. When a phone call came, Dong Sijia was about to put down his work and rush to the company without stopping.

Subordinate don’t understand why she is so hard, she just said, "Work is sorrow and joy.",and then the figure disappeared in the downpour. No one can help you solve the problem, only you can rely on at the critical moment.

She seems to be strong, but in fact she has her own principles. After she hired Shen Comet, the partner hesitated and questioned whether Shen Comet was competent. Dong Sijia spoke of the dilemma of women’s survival in the workplace in a few words: if she is gentle, she will be questioned about her ability, and if she is strong, she will be criticized for unscrupulous means.

No doubt about employing people, no doubt about people. She recruited comet Shen because she valued each other’s ability, which had nothing to do with her background and partner. I have to say,If full-time mothers want to return to the workplace, they will inevitably face many difficulties. They need more professional ability and stronger inner strength to deal with possible problems..

Shen Comet has been a full-time mother for her children, and her husband Sheng Jiangchuan is too busy with work to ask about housework. The economy is not independent and can’t get the respect it deserves, so there are naturally more and more problems in life.

Unlike Shen Comet Sheng Jiangchuan’s husband and wife, Dong Sijia and Yuwen Li’s husband and wife are male and female. Dong Sijia is an executive of a financial company, with a successful career and a husband in the family. Everything is perfect and he is a "winner in life" in everyone’s eyes.

Her success can’t be separated from her husband’s full support. However, in others’ eyes, Yuwen Li is touched by his wife’s light, and she only needs to be a "full-time husband" with peace of mind at home.

At the reunion, someone took the opportunity to connote Yuwen Li, which sounded like praising his good eye and capable wife. In fact, it was somewhat disdainful and ironic that he was a "soft rice man". Looking at her husband being pointed at by others, Dong Sijia certainly has to support her husband. Liao Liao said a few words, and Rulu replied angrily to the uneasy and kind-hearted man for her husband, which was a perfect interpretation of domineering and protecting her husband.

Although I am grateful to my husband for his contribution to the family,Dong Sijia will still inevitably show her dissatisfaction with her husband’s career.. Yuwen Li wanted to find another job, but Dong Sijia blocked her husband’s way out on the grounds that he was "poor and disgraceful".

At this point, she is a sexual version of Sheng Jiangchuan. Unconsciously bringing work style into the family will inevitably suffocate people after a long time.

Every time he changes a play, Rulu will change his style. At first, the audience was attracted by the glamorous arrogance of Empresses in the Palace Huafei, and then they loved and hated Fan Shengmei in Ode to Joy, and then they avoided Tian Yulan’s tricks in Xiao Shede.

There are some similarities between Dong Sijia and Tian Yulan in Our Marriage. They are both housewives, but Dong Sijia’s husband is better at housekeeping than Tian Yulan, so that his wife has no worries.

It is said that every family has a difficult experience. If you want to do the homework of marriage well, both husband and wife should manage it carefully.A good marriage is to do addition to achieve the effect of 1+1 > 2.. Without a perfect marriage, getting along for a long time will naturally lead to contradictions. Take a step back from each other, regardless of who pays more, but Qi Xin should work together to run a good family.

A strong marriage is doomed not to last long. Passion retreats, and love and responsibility are the keynote of marriage management.

Eleven Siberian tigers died in Shenyang: the boss was accused of misappropriating funds to pay off debts


China News Agency issued Zhao Jingdong photo



  From November 2009 to February 2010, a total of 11 Siberian tigers died abnormally in the glacier animal park in Qipanshan Forest Wildlife Park, Shenyang. According to industry insiders, the Siberian tiger in the park has been suffering from chronic malnutrition and low immunity, so it is sick. China News Agency issued Zhao Jingdong photo


  Yesterday afternoon, more than 100 employees of Shenyang Forest Wildlife Park went on strike for three days. On the same day, working groups from the State Forestry Administration, Liaoning Forestry Administration and Shenyang Qipanshan Management Committee arrived one after another to solve the problem of the death and feeding of the Northeast Tiger. As of last night, no effective plan was reached. After the death of 11 Siberian tigers in the park, the management Committee of Qipanshan Development Zone in Shenyang, where the zoo is located, asked the relevant departments to carry out further investigation.


  More than 100 employees went on strike because of unpaid wages.


  Yesterday, dozens of workers gathered in front of Shenyang Forest Zoo, waiting for the news of pay. They heard that relevant leaders would come to solve the problem of unpaid wages that day.


  According to reports, the zoo has more than 260 employees. After the park was closed for rectification on November 13 last year, there were 145 employees left. At present, the accumulated unpaid wages are 18 months, totaling more than 3 million yuan.


  At 9: 00 am on March 10, more than 100 employees announced that they would no longer work. "Employees asked not to work without pay." Wu Xi, the 67-year-old deputy party secretary of the zoo, said.


  The strikers included breeders, boiler workers, security guards and cashiers. Except for more than 20 office workers who continue to work, all other front-line employees basically stop working.


  Wu Xi said that on March 5th, after Liu Dajun, the first vice president of the zoo, resigned, he took charge. In the past three days, Wu Xi claimed to communicate with employees every day, but it had no effect. At present, the whole zoo is in a state of paralysis.


  Yesterday, some keepers standing at the gate of the zoo said that in the past three days, "tigers have been fed by leaders." Wu Xi said that it was he who organized the office staff to raise animals these two days.


  "20 people do the work of 80 people." Wu Xi said that animal breeders are skilled workers, and it is not a long-term solution to find someone to feed them casually. If there is a safety accident, you can’t take responsibility.


  The State Forestry Administration sent people to investigate.


  After the employees of Shenyang Forest Zoo went on strike, the news of the death of more than 10 Siberian tigers was revealed to the media. Eleven Siberian tigers died one after another within three months because they were not well cared for, which attracted national attention.


  Yesterday, an employee at the scene said that on November 13 last year, two Siberian tigers were shot and killed by random guns after attacking a male breeder. Subsequently, the original free-range Siberian tigers were kept in cages, and 12 Siberian tigers died one after another.


  "With the two killed, a total of 14 Siberian tigers died." The above-mentioned employee said that in fact, tigers and other animals die every winter. According to him, since the park was built in 2000, dozens of animals such as forty or fifty tigers and more than twenty lions have died in the park.


  It is understood that at the beginning of the establishment of the zoo, there were 1024 animals of 61 species, but by February 8 this year, there were only 518 animals of 49 species. Wu Xi said that there are currently 30 tigers left in the park, including 18 Siberian tigers, 1 Bengal tiger and 11 white tigers.


  Yesterday, the relevant person in charge of the Wildlife Protection Department of the State Forestry Administration led a team to the zoo for investigation. Also going together is the person in charge of the Wild Protection Department of Liaoning Forestry Bureau.


  On the same day, the Liaoning Provincial Forestry Department, Qipanshan Management Committee and other working groups also came here one after another to understand the situation.


  Regarding the whereabouts of dead tigers, the park said that every dead tiger has been dissected and identified by professors of Liaoning Agricultural University, and it is not an infectious disease. They will keep tiger bones and tiger skins in the freezer and feed tiger meat to other animals.


  Make sure there is no more tiger death.


  Yesterday, the management committee of Qipanshan Development Zone announced that the management committee requested the District Public Security Bureau to take the lead, the Forestry Bureau and the Safety Supervision Bureau to participate, and formed a joint investigation team with Shenyang Wildlife Protection Management Station to seriously investigate the cause of tiger death. At the same time, urge enterprises and relevant departments to do a good job in wildlife protection to ensure that there will be no more incidents such as dead tigers. After the facts are clearly investigated, the Qipanshan Development Zone Management Committee will announce it to the public as soon as possible.


  -Current situation


  The government allocates 18 thousand to feed animals every day


  The person in charge of the zoo said that it was harmful to the government to say that tigers were starved to death.


  Yesterday, Wu Xi, deputy secretary of the Zoo Party Committee, confirmed that after the park was closed last year, the Qipanshan Management Committee of Shenyang allocated 15,000 yuan to the zoo every day, and it increased to 18,000 yuan every day from February 1. The money is earmarked for feeding animals.


  Wu Xi said that all the funds were paid by the check of the management Committee, and the zoo only had three leaders’ car expenses, which could be reimbursed by the ticket.


  In addition, the zoo heats and burns about 1 ton of diesel every day, which costs 8,000 yuan; It costs 2000 yuan to use electricity every day; Food used for animal feeding costs 6000 yuan every day; The remaining 2,000 yuan is used to solve the staff’s meals and commuting vehicle expenses.


  Wu Xi, deputy secretary of the Party Committee in charge of the overall work of the zoo, said that according to this distribution, the zoo can basically maintain normal operation.


  Wu Xi denied that the outside world only fed chickens to tigers. He said that in recent days, the tiger was fed with white striped chicken, and only the chicken rack was fed in summer. "If you feed beef, how can more than forty tigers afford it?"


  However, Wu Xi firmly denied that the Northeast Tiger starved to death. He said that there were four reasons for the death of more than ten Siberian tigers in three months: first, it was difficult for tigers to adapt to cage culture after the park was closed; Second, their own investment is insufficient; Third, they have problems in management; Fourth, the tiger is sick because of freezing in winter. "This is a comprehensive reason. It can’t be said that it is starved to death. The government invests so much money every day, saying that starvation is not harmful to the government."


  -Analysis


  Management Committee: The zoo has enough money to spend.


  Wu Xi said that the funds were removed by the boss to pay off debts, and the funds used for animals were scarce.


  The zoo is a joint-stock enterprise, with the largest private share, and the state-owned Shenyang Zoo holds 15% of the shares. Yang Zhenhua, the chairman of the board, not only invests in this zoo, but also invests in nearby golf projects, and seldom comes to the zoo.


  Wu Xi said that in 2006, there was a disturbance of stopping the park, and the boss didn’t want to contract again at that time. At that time, the Shenyang municipal government coordinated it many times. In April last year, the relevant leaders instructed to solve the problem of the zoo as soon as possible, but after many investigations, there is still no following. "The audit department has almost turned our books over."


  According to relevant sources of Qipanshan Management Committee, after the park was closed in 2006, the local government subsidized the zoo 2 million yuan every year, and as of this year, 8 million yuan has been credited. Wu Xi said that this fund can’t be used for employees’ salaries, and it is specially used for raising animals.


  It is said that the park’s annual conservative income is 12 million yuan, plus government subsidies totaling 14 million yuan, which is enough to maintain the operation of the animal park. Why are animals so short of food?


  Faced with this problem, Wu Xi said that this zoo is a private enterprise, and every year the boss will use it to pay off debts and pay back wages, but less than 8 million yuan is really spent on animals.

Editor: Wang Yuxi

Xiamen Xiang’an: The deep integration of finance and industry empowers the new pattern of industrial development

2023 Finance and Industry (Xiang’an) Exchange Conference (Southeast Network reporter, Xia Jing, photo)

Southeast Network reported on April 27 (reporter, Xia Jing, correspondent, Ye Xiaofei) On April 27, Xiamen Xiang’an District held the 2023 Finance and Industry (Xiang’an) Exchange Conference with the theme of "Financial Empowering Industry, Industry Driven Development" to showcase the development results of Xiang’an District’s financial industry and excellent industrial investment promotion policies.

At this exchange meeting, the "Xiang’an District Enterprise Financial Service Center" was officially established, establishing a one-stop comprehensive service platform for banks, securities firms, investment funds and other Financial Institutions Groups and enterprises. A signing ceremony was also held on the spot, and a total of 21 projects were successfully launched or increased capital and production.

Policy presentations and keynote speeches are full of "dry goods"

As the youngest administrative region in Xiamen, Xiang’an is in its prime at the age of 20. Huang Helin, Secretary of the Xiang’an District Party Committee, gave a general introduction to the development of Xiang’an in his speech. After the establishment of the district, the GDP of Xiang’an increased from 2.24 billion yuan to 88.714 billion yuan in 2022, with an average annual growth rate of 17.4%; it has ranked first in all counties (cities and districts) in the province for many consecutive years.

According to the introduction, Xiang’an District has two 50 billion-level industrial chains. The output value of the two industrial chains of flat panel display, semiconductor and integrated circuit all account for "half of the country" in the city. It is the largest optoelectronic industry base in the province and an important advanced manufacturing base in Xiamen. In terms of financial development and supporting innovative enterprises, Xiang’an District established a district-level industrial guidance fund in 2019 to continue to strengthen the connection between industry and finance, and effectively promote the high-quality development of the industry. At present, the district industrial guidance fund has 9 industrial sub-funds with a total scale of 19.623 billion yuan, and a total of 103 projects have been warehoused and landed. The total scale is about 30 billion yuan, which has injected more "fresh blood" into the high-quality development of Xiang’an.

At the meeting, Li Yi, the head of Xiang’an District, focused on the policies issued by Xiang’an District in promoting financial investment, assisting enterprises in financing, and promoting the listing of enterprises.

At the event, Shao Yu, a researcher at the CSI Financial Research Institute, Cao Chao, the regional director of the South Center of the Shanghai Stock Exchange, Deng Zhiqin, the executive manager of the market development department of the Shenzhen Stock Exchange, and Sun Caile, deputy chief of the South China Region of the Beijing Stock Exchange and the head of the Xiamen Base, four representatives of the financial industry and the exchange brought keynote speeches full of "dry goods" to the guests.

Xiang’an District Enterprise Financial Service Center was officially established (photo provided by the organizer)

Xiang’an District Enterprise Financial Service Center was officially established

The inauguration ceremony of Xiang’an District Corporate Financial Service Center, an important part of the event, was launched in the presence of Huang Helin, Secretary of Xiang’an District Party Committee; Li Yi, Governor of Xiang’an District; Wu Qirong, Chairperson of Xiang’an District Chinese People’s Political Consultative Conference; Deputy Director of Xiamen Municipal Financial Supervision Bureau for re-election; Huang Tao, Vice President of Xiamen Central Sub-branch of the People’s Bank of China; Ye Min, Deputy Director of Xiamen Supervision Bureau of China Securities Supervision Commission; and Tan Chen, Deputy Director of Xiamen Supervision Bureau of China Banking and Insurance Regulatory Commission.

It is reported that the service content of Xiang’an District Enterprise Financial Service Center includes the formulation and publicity of various financial policies in Xiang’an District; coordinating and coordinating the needs of relevant Financial Institution Groups and government functional areas of business docking enterprises; organizing project roadshows, salon forums, government-bank-enterprise docking meetings and other activities; providing listing consultation, training and coaching, resource docking and restructuring coaching services for companies to be listed; submitting service matters that need to be coordinated across departments to the Financial Work Joint Conference for approval and other matters.

Ruan Xiaoxia, Deputy Director of Xiang’an District Finance Bureau, said that by building a docking service platform between Financial Institution Groups and enterprises such as banks, securities firms, and investment funds, it can accurately and effectively connect with the development and financing needs of enterprises, and effectively improve the quality and efficiency of financial services to the real economy. It will help Xiang’an District’s industrial transformation and upgrading and high-quality development, and further enhance the business environment of Xiang’an District.

Signing Ceremony (Photo by Xia Jing, reporter of Southeast Network)

21 projects were successfully launched or expanded

The signing ceremony of Xiang’an District project was also held at the event site. A total of 21 projects were successfully implemented or increased capital and production, with a total investment of 9.705 billion yuan. The signing projects involve modern industries such as intelligent manufacturing, supply chain, semiconductors, and financial investment institutions.

The key investment projects signed this time are Fujian Province Big Data Industry Financial Leasing, Suyou Hotel, Xiangye Aviation Training Base, Ailixin Optical Products, Zhuoer Zhilian, Jiexin Precision Mold, Yongyulai Machine Tool and Taiding Mo Foreign Supply Chain Project. A total of 8 projects landed in Xiang’an, with a total investment of 1.84 billion yuan. The funds and return projects signed this time are 943 Cosmetics, Black Ant Coffee Factory, Yuanyi Consumer Technology Fund, Haoyue Fund, Shengtun Tianyu Fund, Black Ant Phase III RMB Fund, Jinding Consumer Fund and Junshi Fund. A total of 8 projects were successfully landed in Xiang’an, with a total investment of 5.365 billion yuan.

The contracted projects for capital increase and expansion include PATEO vehicle to everything intelligent end point auto show, Xiamen Fangyang Grain, Oil and Food Co., Ltd., expansion, strong giant color LED Phase II photoelectric industrial park, Xiang’an District Yuhua industrial plant and supporting facilities, and Juci Technology (New Materials) Industrial Park. A total of 5 projects were landed, with a total investment of 2.50 billion yuan. 5 project representatives signed contracts with the cooperative bank.

This event has built a good platform for the Financial Institution Group and enterprises to enhance mutual understanding and deepen exchanges, and will also bring new opportunities and inject new vitality into the development of Xiang’an. With more potential projects landing and Xiang’an further promoting the integration of finance and industry, the development momentum of Xiang’an will become more and more abundant in the future, and the development prospects will become more and more broad.

Xiaohongshu sees no filter.

You can really see the little red book blogger from your life.

Wen | Yiqing

Edited by Shi Can

Home is a studio and a conference room, and work and life have long been inseparable. This is the change after Jane became a full-time blogger of Little Red Book.

Jane settled her home in Chaoyang District, Beijing. The living room is 30 square meters, which is about the size of three carriages of Beijing Line 5 subway. The dining table area at home is quite satisfactory. When the Hedgehog Commune (ID: ciweigongshe) went to visit, five girls in slippers were gathering around for a meeting, with five laptops on the table. Jane didn’t wear makeup that day, so she tied a ponytail at will and stepped on the carpet barefoot.

There is a huge lighting lamp in the living room, and the light is in contrast to a carved wood rhombic sofa. The sofa has a very high photogenic rate in Jane’s little red book video, and it is found in almost every video.

Jane has changed her position at the moment and is sitting on the sofa with her chin slightly raised and her back straight, much like a female artist sitting in the live broadcast room, waiting for all her fans to go online, and interacting with herself through the little red book account "vibrant girl Jane".

Go and stir the warm water.

Jane used to work in a head e-commerce company, and her job required her to produce content. Therefore, she specially interviewed the behind-the-scenes team from the media account and saw countless KOLs every day.

Soon she learned about the creative process, income and office status of the media through her own advantages. "At that time, I felt that that was the life I wanted."

Later, she went to a video platform to make a short play and a short synthesis. In the past two years, Jane has an "extremely relaxed" working environment because of the appreciation of the leaders. I may work less than an hour every day, and I also enjoy the treatment of "serving tea and handing water and holding an umbrella for you". Usually, this situation is only owned by Party A..

But she hasn’t raised her salary for more than two years. After indulging for a while, she decided to jump out and don’t want to live the life of boiling frogs in warm water.

At that time, it happened that a game company was about to open up a short video section. Jane has a talent for social and emotional content. When she saw the opportunity, she left the video platform and went to the game company.

When she first arrived at the game company, she was ready to roll up her sleeves and do a big job. Jane and the leader reached a consensus on the upcoming work, and they had a good chat with each other. Both of them were ambitious. But as time passed, she gradually realized a serious problem.

"People in our company don’t pay much attention to content, but pay more attention to products and technology. I feel that my role doesn’t seem to be great." She said.

After a pause, she went on to say, "I don’t see anyone more powerful than me giving me some growth and stimulation here." In fact, they didn’t want to understand what they were going to do, so they let me try it indiscriminately. I think this is delaying my time and I haven’t made any contribution to the company. Then we will see each other peacefully. "

At the beginning of 2021, Jane resigned and began to work full-time as a blogger in the social and emotional field. On the day of naked resignation, she told her boss a swear word: "You don’t deserve me in terms of content!"

The rhetoric has been released, and we have to make some achievements. Jane found Lu Bai, the former editor-in-chief of Mi Meng, and asked how to make a short video. After spending 1000 yuan, she only got one sentence-"The explosion is repeated".

Jane spent another week thinking about this sentence. She studied the name, profile and explosion video of the standard account, and then improved it with her own differences.

She said frankly: "I once wanted to be creative and didn’t want to do what others already had." Now it is found that there is no conflict between displaying one’s talents under propositional composition. Because my talent is not enough to support me to send one now. "

When Xiaohongshu’s account reached 1,000 fans, Azhen changed from single-handedly fighting to team fighting, and her best friend and cousin successively "took shares". Since then, the "Jane’s Small Workshop" has been formally formed.

At the time of 30,000 to 40,000 fans, Jane met the first hurdle of rising powder. She thinks there are two reasons. The first one is that the advice given by MCN company signed at that time is ridiculous.

They suggested that Jane share some experience in beauty, resume making and interview. After listening to the suggestion, Jane changed the time and frequency of posting emotional content, from one article a day to one article a week, but the transformation was too fast for fans to accept, and Jane could not accept it either. "Resolutely cancel the contract with them (MCN)."

Another reason may be that every blogger who is on the rise has experienced it. Jane mentioned: "At first, I didn’t do a full-fledged job. Everyone only remembered the essence and vitality of the play, but this is not a character thing."

When the first explosion "How I Raided the School Grass" was born, Jane’s "green tea" was established from then on.

The word "green tea" can be said to have its own flow, and different people have different understandings of it, which is bound to bring some controversy. Under this explosion, many people said, "You are just stepping in."

Hearing these questions, Jane immediately responded, "I just want to encourage everyone to bravely pursue the person they like." "Pursuing is not equal to licking the dog."

She said to Hedgehog Commune: "The data of this response is also very good, so these two articles let my people have a memory point. Later, I also sent a message about green tea-style Uighur people, and the feedback was very good. "

Changes happen to Jane all the time. In three months, Xiaohongshu’s account has risen to 100,000 yuan, and the quotation is updated every week. In the last three days, it has risen by another 10,000 yuan. Half a year later, Jane is already a waist blogger with 300,000 fans.

When asked why she chose to be a full-time blogger, Azhen said frankly: "In first-tier cities, even if I earn 30,000 to 40,000 yuan a month, I am selling my time. 996 is not suitable for me. I like to do interesting content and live an unconstrained life. After thinking about it, it seems that the media suits me best and may change my fate. The most important thing is to work for yourself. "

"The Great Mrs. Mercer" Stills: Source Network

Jane is not the only one who refuses to be a frog in warm water.

Brother Yu studied mechanical engineering at the University of Michigan in the United States, and his first job after returning to China was to be a translator in the system.

Brother Yu’s life seems full of coincidences. When she talked about the experience of taking the exam, she smiled: "Actually, I didn’t expect to take the exam at that time. I just prepared with my friends. As a result, I entered the interview by mistake, and I got the opportunity because the interview played better."

Being a little red book blogger is another coincidence of hers.

In October 2017, Yu Ge sent his first note on the account "Da Yu Ge" in Xiaohongshu, talking about Turkey’s travel strategy. She said: "At that time, I was still working as a translator, and it was rare to go abroad for a long vacation. At that time, I didn’t think about being a blogger, just sent it, and then received a lot of attention and collection, and suddenly I felt a sense of accomplishment. Later, I shared my usual life one after another. "

At the end of 2017, Brother Yu sent a note about learning English. This note was selected as a push by Xiaohongshu backstage, and it rose by 7,000 fans a day for two weeks in a row. She bluntly said: "At this time, I felt as if many people were interested in learning English, so I added a few more articles about my IELTS experience."

In 2018, Xiaohongshu made a different growth strategy, and also ushered in a breakthrough growth of 10 million levels for the first time. Brother Yu felt the change of Little Red Book.

She mentioned: "Little Red Book began to be known by more people in 2018, and suddenly many fans poured in, but there were few English bloggers and educational bloggers at that time, so it was easier for me to find this track."

After starting to be a blogger, she found that there are many choices in life.

The stills of the movie "Wind and Rain on Harvard Road"

In 2019, Yu Ge decided to resign. "There is no opportunity to leave the system, that is, it is natural, and it is time to change another life."

Later, the leader said to her, "I felt that I couldn’t keep you at first."

Brother Yu himself admits: "Even if I am a Buddhist sometimes, there are still some restless factors in my personality."

Life in the sea, there is no fixed destination, and the restless DNA in the body makes them unwilling to be stable.

Escape from the fate of life

At 22: 33 on November 17, 2021, Chen Langlang wrote in a circle of friends: "For ordinary people, it is really happy to be here today!"

One minute ago, she just finished reading an article, "I finally have a house and a car. What 40 things I want to show off secretly", specially picked out this sentence in the article, and sent four suns and an expression of scattering flowers.

Chen Langlang drifted north for 8 years, and when he recalled Beijing, everything he saw and felt was gray.

The dry air makes her rhinitis and asthma, and her annual salary of one million is just an illusion. With a gentle poke, the soapy water all over the floor is despair.

"If you want to buy a house, you have to live outside the Sixth Ring Road, Yanjiao, or Huilongguan and Tiantongyuan. The family of four is crowded in a small house of 60 square meters. The hope of foreigners for Beijing is that there is no room for imagination."

2019 is the most difficult year. In that year, Chen Langlang often had a fever. In severe cases, he ran to the emergency room three times a week, but the torture was not just physical.

She mentioned: "Until one day, I suddenly felt that I couldn’t live any longer, and I was extremely depressed and in poor health. I can’t control my emotions, I need to go to the hospital for stability, and I also go to see a doctor because of bipolar disorder. "

Chen Langlang is also an opportunity to become a blogger of Little Red Books. Internally, she needs a window to vent. Externally, she wants to see if people in other circles have the same pain and thoughts.

According to Hedgehog Commune, Chen Langlang’s depression also comes from the anxiety of the whole industry environment. She first planned in an advertising company, and then entered a short video company to do marketing. She did not shy away: "In our business, everyone has had a online celebrity dream."

Every day, I have to buy a large number of bloggers’ accounts. Chen Langlang found that the cost of an advertiser for a blogger is his salary for one year. More than once, she thought that if she can get hot, she can be a full-time blogger.

"Don’t you have to do this stupid job?" Later, Chen Langlang recalled to Hedgehog Commune.

But the reality is that Chen Langlang understands that a group of bloggers have become popular and a group of bloggers have disappeared. online celebrity’s life cycle is too short. She only dared to think about it.

She will constantly remind herself that being a full-time blogger is an escape from real life. She said: "Ten years ago, I read a sentence on Douban, which had a particularly deep influence on me. It said that you can’t write a novel, not because you are at work. If I go full-time, I may soon run out of inspiration. "

Chen Langlang wants to ride the waves and is afraid. Even if he wants to be a full-time blogger so much, he has never left the workplace. The pulling mood made her suffer. In the end, she found a compromise-part-time blogger.

She put her counterattack experience in the little red book account "Ugly Poor Girl Chen Langlang", which inspired many people. A single video received nearly 20,000 likes and 16,000 collections-starting from three academic degrees, she served the largest public relations company in Asia, a short video company, and as a columnist covering vogue, she interviewed countless top stars. This story is full of blood and full of hope.

The movie "The Devil Wears Prada" Stills: The Source Network

Chen Langlang is currently working in a head e-commerce company. In Hangzhou, Zhejiang, she changed to a house four times larger than when she lived in Beijing.

In Beijing, she lives near Houchang Village with a monthly rent of more than 6,000 yuan, with a room facing north and a building area of 50 square meters. It seems that "this community is about 333 meters walk from Xierqi Station" is the biggest selling point of this room.

Now, the houses in Hangzhou are well ventilated, and Chen Langlang’s asthma is no longer committed. Wherever you go, there is a dedicated passage. Whether it is a medical examination or insurance, even taking a taxi will give people the illusion that "people are on top".

There is no shortage of bitterness behind the dignitaries. Chen Langlang said: "I have sent a lot of negative energy things before, but I deleted them later." Because I found that people like’ mourning’ are not of great value in Little Red Book, which is more like a reference book or encyclopedia. "

At first, Chen Langlang was very disgusted with the idea of "being a successful scholar", but now he is teaching everyone how to win the offer of a big factory.

Talking about this change, she said: "This thing is not that I am going to give in to anything, but that my mentality has changed."

"I used to prefer the kind of value output, but I found that it was just a kind of self-expression. You feel very high, but it is not of high use value to others. Most people’s needs are more realistic. They are more concerned about whether I can live a better life and solve the immediate problems. "

It is also very important to live in the present. After all, only by solving the immediate difficulties can there be poems and distant fields.

In Little Red Book, she labeled herself as "Ugly Poor Girl". In her self-introduction, she wrote without hesitation: I love do face and spent 200,000 yuan on it. In the video, I also frankly shared my experience of medical beauty, plastic surgery and braces. I can learn the beauty of appearance with personal experience.

When asked about the relationship between bloggers’ filters and authenticity, she replied: "The problem with filters is not the thickness but the diversity."

"I thought those things were hypocritical at first, but later I found myself very narrow-minded. People are really rich and really haven’t suffered any hardships in life. Ta (editor’s note: Ta refers to a blogger) is just sharing the daily life of Ta. Perhaps everyone has his own life, and there is no such thing as allowing Ta to experience the thickness of life in his life. So you will think that Ta is very shallow and fake. "

In the top note, Chen Langlang wrote: "Fake it till u make it". It seems to be a portrayal of her life in the first 29 years.

For her, sending little red book notes is more like a record of revisiting herself and examining her life.

Identity is the mother proposition.

No one can guarantee that being a blogger will make money, and even after making money, he will be able to support himself.

Many interviewees said that it was to gain recognition and to find resonance. If you can be altruistic, so much the better.

More than one blogger mentioned that working in a big factory requires more than a dozen people to review any copy, and sometimes even "laymen guide the experts". After a long time, it is inevitable to doubt your own ability.

In Xiaohongshu, when you see that your own things are on fire, you will feel that you can do the content well. A sense of identity is really important to the people who make the content.

Every blogger has been scolded more or less, and in repeated injuries, they have learned not to resist or explain. Because they are not afraid of being scolded, afraid of not being recognized.

"Friends" Stills, Tuyuan Network

The blogger "Amy who lives upstairs" (hereinafter referred to as "Amy") is a fitness instructor. Her biggest hobby is eating and drinking. In January 2021, she became a food blogger of Xiaohongshu and began to evaluate various desserts.

Out of professional habits, she will remind everyone to exercise restraint and lose weight. Once she laughed and teased in the video: "After all, boys like thin legs." But I didn’t expect that because of this sentence, she was scolded and flattered in bilibili, and even someone posted a special post in Douban to blacken her.

But none of this will make her sad. Compared with being scolded, she is more afraid of not getting the approval of her fans. As a food blogger, I recommend delicious food to everyone, and I am happier than eating my own food.

But sometimes, the recommended food will be resisted, after all, it is difficult to adjust. May said: "I have eaten the food in this store many times, and I really think it’s delicious and recommend it to everyone. But some people commented that it’s terrible, so don’t be fooled, and said that I was just having a meal, so I would emo."

Squid became a blogger of lipstick color test in the Spring Festival of 2018. That year, she was a freshman and went to school in Canada. She just opened a little red book account "Squid Squid".

The threshold of lipstick color test is very low, and it can be completed with only one mobile phone and one lamp.

As a blogger of color testing, the negative comment that squid is most afraid of seeing is: "You are not allowed to have this color, you have a filter, and all the fakes are fake."

At first, she would patiently explain and send private letters one by one. "Even if the skin and lip color are exactly the same as mine, the color of this lipstick will be different under different light." But now, she doesn’t want to explain, because how to explain it is not clear.

Chen Langlang thinks humiliation is too common. After she issued the "Raiders of the Han Dynasty in Art Gallery", people often scolded her: "You are just dirty. You still feel proud to talk about ten boyfriends, don’t you?" In the message area, if such comments can’t be sent out, just trust her privately.

Chen Langlang said, "There is nothing I can do about it. Some people think that the art gallery is a sacred place. She thinks that I have soiled her white sheets. But some people will be very ugly. At first, I will be sad and even swear back, but now it is relatively calm. "

Talking about this, Chen Langlang suddenly said, "I only slept for three hours last night. The video released yesterday (the secret book of 30-year-old peach blossom trick) is what I really want to share. I haven’t had an article that I want to express in this way for a long time and I have received good traffic feedback, so it will make me particularly excited."

The above videos are classified in the collection of "Women’s Love Growth", which encourages girls to work hard, refuse appearance anxiety and keep a good attitude. The most praised message in the comment area is a sentence extracted from her video by a user: "You are not a commodity to be sold when the uterus is freshest."

Chen Langlang said that her initial intention as a blogger is to hope that she and her fans can get emotional resonance and influence others’ values to some extent.

Xiao Ran, a blogger of Xiaohongshu, is often moved by some fine things, and the two-way need with her fans will make her more motivated to stick to it.

In 2019, Xiao Ran settled in Xiaohongshu, and she wrote "Female Master of University of Sydney" in the introduction column. Xiao Ran said: "In fact, there is still a half sentence behind this, which is called’ bloggers are like this, putting education first’. I wanted to ridicule this before, but later I found that I had to write too much. That sentence was nonsense, so I deleted it. "

As a home blogger, Xiao Ran often shares her home on the account "Xiao Ran is the master".

On the blogger’s personal homepage, you can see who collects notes. Xiao Ran said with a smile: "Before, a fan collected my’ One Habitat’, and the album name she took was’ With His Home’, which touched me at once."

The stills of the movie "Angels Love Beauty"

Xiao Ran recalled: "In 2019, I just came to Beipiao, and I really wanted to add oil to my life, and then I chose Xiaohongshu. At that time, I was just sharing and recording beautiful moments, and I didn’t regard it as a way to increase my income. I just hope that the content I output can affect others’ emotions and awaken their love and yearning for life."

Self in the crevice

Bloggers’ topics are always pulled by traffic and users, and the form is also influenced by the platform. Whether it is graphic, short video or live broadcast, it depends on what the platform promotes during this period.

In May 2021, Jess, the person in charge of the Little Red Book Creation, revealed to the media that the next 10 billion traffic upward plan will be launched, focusing on video creators, live creators and creators of pan-knowledge and pan-entertainment categories to provide directional support. Live broadcast, video and vertical categories have become three key words. In addition, Xiaohongshu also announced the launch of the "Sparkling Star Anchor" program, which intends to provide 3 billion traffic to support the live broadcast anchor.

No matter what stage bloggers are in, they will face value confusion. While striking a balance between self-expression and users’ needs, they are frantically cramming new skills and adding tracks, hoping to do it well for a long time.

On the night when the song "Mohe Ballroom" became popular, the blogger "Five Crispy Corners" (hereinafter referred to as "Crispy Corners") wrote a handwritten thousand-character essay in Xiaohongshu, and then she wrote in a circle of friends, "You have to listen to songs and write." With a screenshot of the song page.

The content of the thousand-character text was created by a user of Netease Cloud Music, and Kang’s reply to Dequan. "Mohe Ballroom" originated from the past of Zhang Dequan’s old man and his wife Kang’s family. Musician Liu Shuang felt very moved after listening to this story and got this song.

This story not only touched Liu Shuang, but also touched Miaocuijiao. Miaocuijiao became a blogger of Xiaohongshu culture in November 2020.

Cultural bloggers may be the most difficult to define. Writing short poems, writing a circle of friends, recommending a book every day, etc. are all cultural bloggers.

Miao Cuijiao writes golden sentences extracted from books and movies by hand every day, which is popular with the series of "365 love letters". Even Tik Tok has her high imitation number.

"When I saw the bloggers of Little Red Book writing love letters, I realized that I was really angry, so that others imitated me."

Miaocuijiao prefers the emotions carried by paper letters to the communication through the screen, which is also the reason why the series of "love letters" appeared.

She called the "love letter" a candy in a tired life, and it was also the heat in her heart. She smiled and said, "A girl’s heart is a pearl, which is the softness of her heart. I want to record this beauty. If it happens to resonate, it is my pleasure. "

Adults are always tortured beyond recognition by all kinds of things and anxieties in the world. She doesn’t want to become a cold and numb person. "No matter what you see or experience, you must believe in the existence of beautiful feelings, otherwise I feel that it is meaningless to live in this world."

Handwriting is a retro and romantic thing, and Miaocuijiao likes to write. If you want to practice your handwriting well, no matter how impetuous you are, you need to be patient, calm down, persist in doing it, and persist for years. "I may not be able to bring any substantial benefits to others when I am a blogger, but I can give her a kind of persistence. It means a lot to me. "

The stills of the movie "Being Jane Austen" are from the Internet.

But I don’t know when, users like to watch "dry goods" more and more, and "three tricks to teach you ××××" and "one-click get×××" are all popular titles.

Here, right-angled shoulders can be accelerated, beautiful women can be accelerated, graduation thesis can be accelerated, and even bloggers with a monthly income of several hundred thousand can be accelerated. In the life of mutual volume, everyone hopes that one second will be effective in the next.

In the era of quick success and instant benefit, it takes only a moment to plant grass and pull weeds, but Miaocuijiao refuses all "efficient" things. For example, labeling can help people quickly extract highlights and deepen their memories, but she refuses to do so.

"You see I am round, I am round, you see I am square, then I am a square. As long as you can get what you want from me, OK. Labels are all meanings given by others, and I know exactly what kind of person I am. "

When a number of new consumer brands are aiming at Little Red Book, there are still bloggers like Miaocuijiao who think that "money is not the main thing"; 330,000 fans are waist bloggers in Xiaohongshu, but they can be called "top stream" in cultural bloggers.

Despite this, Miao Cuijiao said frankly: "I have no idea about running an account. Although I am affiliated with an MCN organization, I signed it just like I didn’t sign it. They didn’t give me any resources. Instead, I rely on my popularity to sign agreements with other bloggers. I signed it from hundreds of thousands to more than 300 thousand now, and I am doing it myself. "

Miao Cuijiao said: "The fans who help me the most are very lovely and sincere people. I am grateful to meet them. They can give me a lot of energy."

When asked what kind of business Miao Cuijiao wants to take, she has always been very restrained. Miaocuijiao only wants to promote some stationery products. "Who doesn’t like beautiful pens and notebooks!" " She answered.

Fans often leave messages asking Miao Cuijiao: "Can I ask for a link to the stationery?"

She replied: "I bought it at the grocery store, one yuan a copy."

Remarks: The interviewees in this article are all pseudonyms.

Home life has spawned a large number of "cloud sales". Many industries have been "forced" to broadcast live.

  After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

  Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

  Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

  Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

  Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

  This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

  On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

  Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

  They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

  Today, 90% of Sun Chunlai’s brand sales come from online.

  The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

  Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

  Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

  It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

  Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

  Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

  Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

  The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

  Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

  4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

  Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

  Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

  Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

  The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

  Experience and service should keep up with live broadcast or become a must for sales.

  Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

  Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

  There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

  If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

  The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

  In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

  Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

  Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

  However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

  Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

  "This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

  Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily