Be alert! Scalpers are eyeing online celebrity catering.

  Nanjing’s "Diandude" is on fire. A Cantonese-style tea restaurant that has only been in Nanjing for more than 20 days has gained more than 1,300 comments from the public. However, the opening of the store has also brought troubles to the store — — The "yellow cattle" stared at the diners who lined up to eat. On the idle fish of the second-hand trading platform, search with "Diandude Nanjing" as the key word, and there are not a few "scalpers". Small table 70 yuan, middle table 80 yuan, and big table 100 yuan will be charged separately when they enter the store.

  You have to find a "scalper" for a meal. Do you think it’s ridiculous? However, it is also a fact that customers queue up for consumption in many online celebrity restaurants in Nanjing, and scalpers smell "business opportunities" from them. They can enter without queuing, pay on the spot, and refund fees after the time limit. The slogan is eloquent and attractive, and scalper tickets are not worried about buyers. For young consumers who are keen on "punching in friends", this "handling fee" is not unbearable, and it is a cup of milk tea money at most for each person; On the other hand, spending hundreds of yuan saved the lengthy queuing time and ended up at ease.

  Of course, not everyone is willing to spend this "wasted money". A grandmother who is over 60 years old in the "Diandude" team is puzzled by buying scalper tickets: "Why spend money to find someone to queue up? I don’t have much, just more time. " A consumer wrote angrily on the comment software: "It’s no problem to queue up for tickets normally, but the scalper at the door has dozens of tickets in his hand. How do merchants invoice?"

  According to insiders, the "yellow cattle" were originally just some people queuing up for customers in advance to get a little hard work. Gradually, they are not satisfied with being single-handed "brokers", but form a tight network of purchasing in front and selling in the rear. From being hired to buying tickets to taking the initiative to hoard tickets and drive them up, the tickets for concerts that were robbed within 5 seconds were created, and the same was true for three hours without eating at the gates of Gelaoguan and Diandude.

  Merchants are not unaware of this. On the contrary, some merchants even colluded with scalpers to create false and hot scenes, forming a gray industrial chain between online celebrity stores and scalpers. Last year, it was revealed that online celebrity Bakery Master Bao hired a fake team of yellow steaks in a store in Wuhan. The scalpers mixed up with ordinary customers to queue up for shopping, and then turned around to the kitchen to return the cakes they just got to the merchants. On average, a single order could earn "labor expenses" from 25 yuan to 30 yuan. After the incident was exposed, the number of people queuing in the store plummeted by 70%, and the popularity was "diving".

  According to industry insiders, there are two main types of scalpers in the catering industry. One is that the company hires scalpers to queue up before it becomes famous or when a new store opens, and the other is that there are endless queues in front of the door, which leads to some "scalpers" who make profits. However, no matter which one, it will create a scene of hot business in restaurants for the outside world.

  When some shops in online celebrity tried to create a false popularity, most honest businesses resisted. According to the clerk of Ge Laoguan in Nanjing Aishang Tiandi, consumers can get the number online through Ge Laoguan’s WeChat WeChat official account, and merchants will limit the number of times to get the number online by setting the ID of the account, up to five times a week. At the scene, the clerk tries to ensure that one person has one number as much as possible, and tries to avoid the phenomenon that scalpers repeatedly take numbers. "Although there are still scalpers scalping tickets, it is much better than before." The clerk said.

  It is a common phenomenon that customers queue up in online celebrity stores, which makes the waiting time rich and interesting for consumers and tests the wisdom and intentions of businesses. When customers line up at Haidilao, the restaurant not only provides free snacks, drinks and fruits, but also provides free manicure and shoeshine projects, and even prepares colored paper for ingenious customers, which can fold paper cranes and fold stars to deduct the meal expenses, so that consumers can enjoy the process of waiting in line. The practice of "fishing at sea" is worth learning from many online celebrity stores. (trainee reporter Shen Jiaxuan)

Make history! E-sports became the official event of Asian Games for the first time.

  On December 16th, the 38th General Assembly of the Asian Olympic Council was held in Muscat, Sultanate of Oman. This meeting approved e-sports as the official project of the 2022 Hangzhou Asian Games.

  The 19th Asian Games will be held in Hangzhou, China from September 10th to 25th, 2022.

  According to the project attributes and setting principles, the Hangzhou Asian Games Organizing Committee reported the proposal that e-sports was selected as the official project of the 2022 Hangzhou Asian Games at the general meeting of the Olympic Council of Asia on the afternoon of December 16th. At the meeting, the OCA approved the plan submitted by the Hangzhou Asian Games Organizing Committee to optimize the setting of competition events, and added two events, e-sports and break dancing, on the premise of keeping 40 major events unchanged.

  E-sports and chess belong to both "intellectual projects", while break dancing belongs to "sports dance". This means that e-sports and break dancing are officially included in the competition of Hangzhou Asian Games. Details such as the number of medals in new events and the way of competition will be improved in the follow-up discussion.

  Following the 18th Jakarta-Megaport Asian Games in 2018, e-sports will become the official event of the Asian Games for the first time and be recorded in the national medal list.

  From niche projects to independent industries, it is never optimistic to win glory for the country. This is a moment for the e-sports industry to create history, and it is also the glory that all e-sports users feel the same.

  As a participant, witness and promoter of the development of the e-sports industry, Tencent E-sports will spare no effort to continue to move forward on the road of e-sports exchanges and work with all industry partners to create the best era of e-sports.

Massive multiplayer games are coming, both domestic and international IP! Q2 Steam Online Game Inventory

The new season has begun, and it’s time for a wave of Q2 Steam online game inventory. To be honest, there are really many good games in Q2 this year, including Disney’s IP games, My World: Legend, Hongxia Island and so on.

Perfect new world

Closing time: April 4, 2023

In 2021, Perfect World announced the news of its new work "Perfect New World". Now, after two years, "Perfect New World" has landed on the Steam platform, and it is planned to open the beta on May 4th.

According to the current public news, "Perfect New World" is an oriental fantasy MMORPG. In the game, players will be incarnated as soul masters and look for the original reincarnation. In this fantasy world, players will overcome dangerous challenges, unveil the mystery of this world, and team up with friends to explore the secrets scattered around the world.

Help its residents solve various problems by catching spirits and beasts, clearing dangerous dungeons or conquering monsters in the wild. If players prefer to compete, they can also choose to fight with other players, release your powerful skills to your opponents, and enjoy the wonderful battle with every blow full of impact!

Meet the Creator

Online time: April 4, 2023

"Meet the Creator" is the latest work made by the developer of Dawn. This work is a post-apocalyptic game with its own level. Each level is designed by the player himself, and the construction and sneak attack are completed in the first person. Design a position full of traps and guards alone or in cooperation with many people, or carry out fast-paced battles in an orderly manner and sneak up on other players’ positions.

You are the caretaker of Chimera, and Chimera is a living experiment created as a last resort to save life on earth. Take part in a strategic battle for the most precious resource on earth, which is also the key to the evolution of your Chimera: pure genetic material. Build and reinforce labyrinthine outposts to extract and protect your genetic material. Sneak into other players’ outposts and use your brains to get more genetic material. Fight for life adaptation, upgrade and evolution.

Build a sinister death trap like a maze to lure other players in and kill them with wisdom. Clever use of massive customizable bricks, traps and guards. Pre-record patrol routes for your guards with innovative AI recording system. Players can also share your outpost and watch other players come to challenge. Harvest trophies from the dead, and learn from the survivors how to strengthen your outpost and how not to lose progress and resources when robbed.

Shu Shan: The First Chapter Online Edition

Online time: April 6, 2023

I believe many players have already played the buyout version of "Shushan: the first chapter" before, and now the online version of "Shushan: the first chapter" is officially launched on April 6. The game will be downloaded free of charge and paid for the duration (point card/monthly card).

Shushan: The First Chapter is a role-playing game based on PC/iOS/ Android platform developed and operated by Chengdu Yimoxuan Network Technology Co., Ltd. This work has created a huge and three-dimensional world of repairing the truth, from Jiuhua on the edge of the desert in the north, Qingcheng wrapped in the Great Lakes in the south, and the vastness surrounded by miasma in Xizang, China, to the vast sea in the east. Each region has unique adventures, demons and beautiful scenery, which only need to be explored by players.

As a practitioner of truth, in the process of exploring this world, players will be able to master the art of imperial sword, control the power of heaven and earth, exercise the body to resist insects, acquire various miscellaneous studies, and then refine the spirit and build the foundation until they become gods. Since it is to fix the truth, the magic weapon, spiritual root and other elements are indispensable. In this respect, the game reproduces the system of cultivating truth in network literature, and puts the spiritual root, magic weapon, equipment, skill, achievement method, talent and realm into the game as the player’s combat power.

Journey of the Raven Witch

Online time: April 7, 2023

Ravenswatch is a roguelike action game with a bird’s-eye view, which combines exciting real-time fighting, deep gameplay and high replay value. Following the great success of "Curse of the Dead Gods?", Passtech returned with a brand-new formula and game experience. Players can choose to play alone, or four people can work together online.

Nightmares spread in the dreamland, eroding everything they touch. Players must hone their skills, accumulate enough strength, and use various unique heroic abilities to defeat those nightmare creatures.

In order to beat the nightmare and reach the final chapter of the story, players must not only know how to match a set of powerful equipment and skills, but also have excellent concentration and superb teamwork level. Improve your combat power in battles again and again, and then go to fight against the leader of the checkpoint after being fully prepared … or fight hard in a situation where you have no choice.

The world in the game is built on ancient folk stories and legends. From three little pigs to Nordic mythology to Arabian Nights, this game will rewrite these well-known stories in a dark fantasy style, and use their timeless charm to make the finishing touch to the atmosphere of Raven Wichita.

Border

Online time: April 14, 2023

Many players have been waiting for years, and even feel that the space shooting game "Border" is really coming this time. In March, Skystone Games and The Lancet Studio announced that the space shooting online game "Border" will be launched on the Steam platform on April 14th.

Border is a first-person shooter with a space theme in the near future, with nearly 500,000 wish lists on Steam! In the game, players can fly freely and fight in teams: space security in spacesuits shuttles through the boundless space and fights with enemies in all directions. The battle in Border is similar to a close-range dogfight in air combat, and any subtle position, angle and position can determine the outcome of the dogfight.

By the way, The Lancet Technology and Game Science are both new companies founded by former Tencent employees, and they are also making high-quality works that players expect. Game science is making Black Myth: Wukong, while The Lancet Science and Technology is making the space shooting game Border.

This preemptive experience will bring players three levels of "pioneer bundles", such as "medium cup", "large cup" and "extra large cup", which are priced at $24.99, $34.99 and $44.99 respectively in overseas areas, as shown in PAX East Game Show. Different levels of bundles have unique packages and more privileges.

Disney Infinite Ride

Release date: April 18, 2023

Disney Unlimited Ride is a racing game based on classic animated characters. Players will play the iconic characters of Disney and Pixar as track warriors, and at the same time, players can upgrade the attributes of each character and acquire exclusive skills.

The game has many familiar character lineups, including Mulan, Mickey, Maoguai, Baru, Captain Jack, Beast, etc. They are fully armed and ready to join the racing battle. Players need to upgrade the data of each character and make full use of their special skills to win the game.

Although the gameplay of "Disney Infinite Ride" is simple and easy to use, if you want to dominate every game, you must master all kinds of skills and driving skills, learn to use nitrogen to propel at the best time, turn the tail accurately, and quickly adapt to the changing track. Players can choose racing drivers in single-player mode to enjoy the exciting track alone, or post war posts to friends in local or remote multiplayer mode, or compete with players from all over the world to become real online legendary drivers.

From the Pirate Island in Pirates of the Caribbean to the jungle ruins in Fantasy Forest, and then to the scary factory in Monster Power Company, the game has several classic scenes for players to race wildly, and players can experience the fun of racing in these worlds from a new perspective.

In addition, the game also has a lot of custom functions. Players choose their favorite driver’s clothes, put on gorgeous racing uniforms, show off fashionable wheels and tails, and define their own roles and racing cars.

My World: Legend

Release date: April 19, 2023

"My World: Legend" is a RTS game derived from "My World". This game is essentially a new action strategy game, and it also incorporates elements such as action slashing and sandbox opening. Players will explore a soft land with rich resources and lush biota, which is on the verge of destruction. The raging pig spirit has arrived, and you have the responsibility to inspire your allies and lead them in a strategic battle to save the main world.

The player has a protagonist who can be directly controlled and can move around freely, and the player’s perspective has always followed him. Players also have a group of Yueling (creatures added to the new version of My World), which can be assigned to collect various resources. In addition to collecting resources scattered on the map, you can also go to NPC to do tasks to get resource rewards; These resources can be used to build various buildings and upgrade their capabilities; There is a fixed base at the beginning of the game, and players can build new bases in other places and will be resurrected at the nearest base after death.

Different from the general strategy game, My World has no battle task of level system, but provides a vast sandbox world. Maps are also randomly generated, which will constantly generate new events and enemies, and various elements can be skillfully integrated; The goal of the player is to find and destroy the portal of another world on the map, from which the enemy appears.

Hongxia Island

Release date: May 2, 2023

Hongxia Island is an open-world first-person cooperative shooting game, developed by Arkane Austin, the award-winning team that created Predation and Shame. "Hongxia Island" still brings Arkane’s well-crafted game world and immersive simulation game experience, bringing the studio’s signature gameplay to this plot-led action shooting game.

The game stage of "Hongxia Island" is an island town in Massachusetts. It was created by mistakes in scientific experiments, and the blood clan of Hongxia Island, who was born with psychic ability, blocked the sun and cut off the island from the outside world. Players and a few survivors are trapped on this island, and players need to face the evil vampire enemies who are trying to drain the town. You will be able to choose all kinds of heroes-each hero has the unique skills of the role to defeat the Blood Legion and their fanatical followers.

"Hongxia Island" perfectly combines single-player and multiplayer game options, supporting players to fight alone in the dark world, or to take risks in teams of up to four people. Teammates can try different hero configurations and combine their respective advantages to find innovative solutions to the blood clan catastrophe. You will collect a large number of special weapons and customize your characters with unique upgrades and skills to play a game style that suits you-whether it is a fierce gunfight, a stealth battle, or any other style that mixes the two.

Railway empire 2

Release date: May 26, 2023

Publisher Kalypso Media and developer Gaming Minds Studios officially confirmed that the railway management simulation game "Railway Empire 2" will be officially released on May 26th.

In Empire of Railways II, players will be transformed into intelligent entrepreneurs, who will take over a small railway company in the early 19th century and turn their steam locomotives into the main force of economic development. Players need to develop the company into the largest railway company on the mainland, and connect the city with the company through the expanding network of railway lines, bridges and tunnels, thus surpassing competitors.

Players can choose one of six different roles to lead their own railway company, and each role has its own strengths and weaknesses. If players want to challenge their abilities, they can experience 5 plot chapters or 14 different scenes in the game. Set your favorite difficulty in fully customizable free mode, or build a perfect railway network in construction mode.

In the multiplayer cooperative game, you can also cope with the competition of your own railway empire with your friends. Players can even board a train you own and sit down and enjoy the beautiful scenery as the steam locomotive gallops along the track.

Railway Empire 2 has a larger area, richer details and more vivid environment than before. The two huge maps cover the whole United States and Europe, and the key areas of each continent have more detailed maps. The improved track construction can help players focus on important decisions when promoting economic development and helping urban development. The railway signal in the game will be automatically placed, the bridge can accommodate up to 4 tracks, and the expandable station can now accommodate up to 8 tracks.

Suicide Squad: Victory over Justice League

Release date: May 26, 2023

Suicide Squad: Victory over Justice League is an atypical action-adventure third-person shooter game, which was developed by Rocksteady Studios, the creator of the acclaimed Batman: Akam Series. This game will combine those familiar character stories with the elements of third-person shooting action, which will bring a unique game experience to players.

Suicide Squad: Killing Justice League continues the world view of Batman: Akam series, with Metropolis as the stage. The story tells that Brainiac invaded the metropolis. After a fierce battle between the suicide commandos and the minions of Brainiac, it was discovered that Superman was under the mental control of Brainiac. Players will play Suicide Squad, the most dangerous villain in the DC universe, and be forced to form a team to accept a new task: defeating the Justice League.

Each team member has his own unique action combination and enhanced crossing skills, and can freely explore the dynamic and open world of metropolis, as well as various weapons for customization and various skills for mastering. This work can be played by one person, and also supports 1-4 people online. Players can switch between roles at any time.

Master behind the scenes

Release date: May 2023

"Master Behind the Scene" is a five-to-five team-to-third-person shooting game. In the turbulent battlefield, players will choose and fight in groups from nine different characters, and play the game on the basis of detonating or disarming the bomb at the target location.

At present, the game has started an unlimited test on Steam. Through this test, players can experience brand-new modes such as 3vs3 blasting mode, individual competition and team death competition, brand-new maps such as wheat fields and Alta City, as well as the umbrella defense system that can hide and shoot, and can break the bunker in front and move forward.

Master behind the scenes has many battlefield variables and a high degree of freedom. With the help of the third person movement, you can freely shuttle between most areas. Sandstorm strikes or sea fog rises, buildings and bridges collapse, bunkers explode … Many obstacles are unexpected. There are also different mission areas and magnetic fields that interfere with each other, creating a completely different battle round experience.

In the unpredictable battlefield, players need to rely on their own ability and all kinds of mobile actions, as well as strategic props and weapons to challenge the unknown battlefield strategic action TPS game. The fast-paced combat brought by the third-person perspective and the thousands of strategic possibilities to deal with the ever-changing battlefield will bring a hearty combat experience.

The store in the game also has its unique mechanism, in which players can share the property acquired in each round with team members, which can expand more strategic plans. Investing in crowdfunding can design different growth skill trees as needed. After the end of the round, you can study the opponent’s strategy, conceive the next round of combat ideas, and respond flexibly according to the characteristics of the opponent. In addition, there are many strategic props available such as scanning bombs or heavy armor.

Pathfinder

Release date: May 2023

Players who like to play online games are certainly familiar with StarCraft Armor. At TGA 2022, Digitial Extremes, the developer of StarCraft Armor, announced its new work Pathfinder. In the game, the player will become a pathfinder, release his power after choosing his own road and game style, and repel the hostile forces occupying your world at the same time. Pathfinder will release a pre-emptive experience version on PC and PlayStation platforms in May.

Players need to enter the adventure door with the help of a mysterious device called the dark dagger, and customize each game experience. Every adventure has a unique maker and challenge for you to call and control, customize the beast you want to kill, the leader you meet, the collected materials, and even other pathfinders.

In every hunting and exploration in the dark place, players can discover brand-new places, beasts and materials. Use them to make new weapons and equipment and awaken powerful new pathfinders. Collect every weapon and home item, read every book, explore all locations to complete your own picture book system and upgrade your level.

In the dark, players need to control and use the power of powerful pathfinders! Use a variety of unique skills for adventure fighting, whether it is magic, melee, mysterious technology, players will always find a game style that suits your taste. Travel through the immersive world with other players and shape your own adventure in the way you want. By formulating the exploration content, choose the enemy who wants to fight with it.

Warhammer 40K: Explosive Gun

Release date: May 24, 2023

Developed by the independent R&D team Auroch Digital and the well-known series Warhammer 40K in Games Workshop, the new FPS work Warhammer 40K: Bolt Gun is scheduled to come out on the platform of PC steam/PS4/PS5/Xbox One/Xbox Series X | s/Nintendo Switch on May 24th.

Focus Entertainment said that "Warhammer 40K: Bomb Gun" is a retro-style shooting game. With the unique visual style of nostalgic shooting games in the 1990s, combined with smooth gameplay, it leads players to fill the bomb gun together and show frantic super force.

According to the official, the player will play a super-powerful interstellar warrior in the game, crossing the Milky Way as a dangerous mission, and fighting against chaotic interstellar warriors and chaotic demons. Players will be able to experience the fun of running, jumping and sprinting in huge levels, shooting heresies all over the galaxy, and fully feel the satisfaction of slamming and high mobility from the gun battle.

Street fighter 6

Release date: June 2, 2023

Players who like fighting games are certainly familiar with the Street Fighter series. The latest work of the series, Street Fighter 6, has also been confirmed to be officially released on June 2.

Street Fighter 6 adopts the RE engine developed by Capcom, which is very different from previous works such as Street Fighter 4 and Street Fighter 5 in style and theme. It is more urban and grounded, emphasizing the "street" part of Street Fighter.

The painting will be a combination of realism and graffiti art, changing from ink painting style to street painting style. generate’s paint special effects on heavy blows and moves make the whole painting very impactful. Long, Chun-Li and other old characters also adopted different character designs and costumes, and added unique new characters.

Street Fighter 6 will have three modes of play, namely, the traditional fighting mode "fighting battlefield", the fighting center for players to learn and learn, and the immersive plot mode "traveling around the world" for single play.

In the immersive story mode of "traveling around the world", players can create a protagonist who will be a member of the player’s body through rich virtual image creation functions, interact with the residents of the Street Fighter world, and learn moves from Long and Chun-Li, so as to fight against various enemies.

《THE FINALS》

Release time: the first half of 2023

"THE FINALS" is a team-to-team FPS end tour. The core of the game is to copy the virtual battlefield of the real place and join hands with teammates to fight with the enemy. It is worth mentioning that the developer Embark Studios was founded by Patrick Sderlund, the former CEO of DICE. Most of the members came from the DICE development team and participated in the development of Battlefield series, Star Wars Frontline and other works.

Since it is the work of the old DICE, it can be destructive, but it will not be. This game is set in a very destructive world, and each game is unique. Players can form teams of three and participate in the competition. At the beginning of the competition, multiple teams compete at the same time to enter the next round. The goal is to collect, carry and store trophies, and the team with the least harvest will be eliminated. However, the battle between teams makes the results of the game uncontrollable and makes players in a thrilling state in every game.

In the game, there will be characters who use swords, guns, etc., and players can dress up the characters as they like. At the same time, during the game, players need to use a variety of skills and weapons to create their own fighting style in the destructive and changeable battlefield.

For example, you can sneak up on your opponents with the help of bunkers, and then kill them with Tatsu Yamashiro; Or you can blow up an entire building with explosives and make them fall to the ground. In the game, you can learn different skills according to different routes and use a large number of diversified weapons and equipment to play your own style. Of course, it also means that you should pay more attention to your surroundings, because opponents can attack you in the same way.

Originality is not limited to Mero, count the seven peerless double arrogance in the history of football, and the last group represents the future.

Original title: Not only Mero, count the seven peerless double arrogance in the history of football, and the last group represents the future.

Throughout the long history of modern football, the stars are bright and shining, and each era has its own focus of the times, which has become an eternal memory of a generation. From the 1960s to the 1920s, the name of peerless double arrogance is not exclusive to Mero.

60′ s: Pele and Eusébio, even those who don’t watch football, know a little about Pele’s name. As the recognized "king of football", Pele helped Brazil win the World Cup three times, and was the only player who won the World Cup three times in history, and was selected as one of the best athletes in the 20th century by the International Olympic Committee and FIFA. Some people think that Pele’s era is one super strong, so Eusébio is the one closest to Pele. As one of the greatest football stars in the history of Portugal and even Europe, Eusébio has won 11 Golden Boots and a Golden Ball in his career, and has been ranked among the top three in the history of Portugal.

1970s: cruyff and beckenbauer talked about the first generation of peerless double arrogance in history, and Ke Sheng and Bei Huang were legendary stories in the history of football. They were ceiling players in the frontcourt and backcourt respectively, representing two advanced styles of play, "total football" and "Free Scavenger". cruyff and beckenbauer both reached the peak in terms of player status and coach status. Of course, the most famous direct confrontation between the two sides was the World Cup final in 1974. At that time, the German team led by Bei Huang defeated the Dutch team led by Ke Sheng to win the championship. It is worth mentioning that the key goal of Germany’s victory was beckenbauer’s steal of cruyff.

1980s: matthaeus and Diego Maradona entered the 1980s, and another recognized "king of soccer" was born-Diego Maradona. In 1986, Lao Ma helped Argentina win the World Cup almost by his own efforts, and Diego Maradona left a great impression on the youth in Barcelona, Naples and Boca, but Ziko and Platini are all qualified to mention the arrogance of that era, but matthaeus may be more suitable. As the most outstanding midfielder in the history of football, matthaeus is the first winner of the World Player of the Year in history. He also played against Argentine captain Diego Maradona in two World Cup finals, so he was considered as "the enemy of life" by Diego Maradona.

90′ s: After the end of the Diego Maradona era of Ronaldo and Zidane, Ronaldo and Zidane took over the world football. One was a historical striker, who had made phenomenal performances in various periods of his career. One is a master-level midfielder, and there are countless famous scenes such as flying fairy, spoon penalty and header winning. It is the turn of the two sides to reach the top of the world, and their personal honor and national team honor are very similar. They both won the Golden Globe Award and Footballer of the Year, and also won the World Cup and the European Cup/America’s Cup. So that when they were on the same team at the Bernabeu in 2002, it completely attracted the madness of fans all over the world.

00′ s: Henry and Ronaldinho came to the new century. 00′ s is a real time for a hundred flowers to blossom and a hundred schools of thought to contend. All teams have their own star players. It is not easy to choose a double pride from them. Ronaldinho, the "fairies of the stadium", is the first to bear the brunt. Ronaldinho’s football talent is needless to say, and the ceiling level is not an exaggeration. In terms of honor, no matter the national team, club or individual, he is soft. Echoing it is Henry, the best player in the history of the Premier League. The Great is an excellent shooter and the king of guns. From 2000 to 2006, Henry ranked in the forefront of the Golden Globe Award and the World Footballer of the Year almost every year. It can be said that he is synonymous with goals.

10s: Messi and Cristiano Ronaldo finally appeared. Messi Cristiano Ronaldo, a peerless double pride, was so great that it was hard to describe them in words. How lucky he was to be born in their time. Together, Cristiano Ronaldo won 9 Champions League titles, 17 league titles, 12 golden balls, 14 World Footballers and 51 golden boots. They also led the Portuguese national team and the Argentine national team respectively.

The 1920s: Mbappé and Harland have returned to the present, and we have ushered in the third year of the 1920s. In this era, Mbappé and Harland are absolutely unavoidable topics and themes, and their absolute strength and excellent technology are far ahead of their peers. Mbappé has won the World Cup with France, and Harland has also won the golden boots of the Champions League and the European Union. I believe that in time, we will finally meet the new arrogant world of Mha.

Editor in charge:

One hundred and forty-four

On September 17th, Beijing time, Yao Fund Charity Tournament, the China men’s basketball team lost 144-147 to the international basketball team. Jeremy Lin played on behalf of the two teams in the first half and the second half, hitting 4 three-pointers and contributing 18 points, 7 rebounds and 6 assists, and finally missed the equaliser.
China basketball star team lineup: Fang Shuo, Ke Lanbai Makan, Zhai Xiaochuan, Fan Ziming, Du Bochao, Shi Deshuai, Yi Jinhong, Chen Linjian, Yuan Shuai and Zhang Zhaoxu.
The lineup of international basketball stars: Jeremy Lin, Isaiah Thomas, Jawain Raemakers Hamlet, Clarence weems, David James, Joseph Young, Kenny Burton, Thorne Mack and Ty Wynyard.
Upstream news comprehensive CCTV, tiger pounce basketball
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2024 NBA Lotto? Spanish 2.21 meter center Adaj Mara announced that he has signed a contract to join UCLA.

After a long and painful wait, the University of California, Los Angeles (UCLA) welcomed the next great big man.

Aday Mara

On August 4th, Beijing time, the UCLA men’s basketball team officially announced that Aday Mara, a 7-3 (2m 21) center from Spain, had signed a contract with the Brown Bears, and he was widely predicted to be the lottery candidate in the 2024 NBA draft.

The day before the announcement, Mara posted a message on Instagram that he would leave the Spanish professional team Zaragoza to play in an American university, and said it was a difficult decision because he was leaving his hometown.

Aday Mara

Mara’s decision has greatly improved the prospects of UCLA in the 2023-24 season. Earlier this summer, Mara turned 18 and he is still developing his skills. He is regarded as an excellent passer, who can jump shot from a middle distance or play with his back to the basket. In U18 European Championship this summer, he averaged 14 points, 9.1 rebounds, 2.3 assists and 2.7 blocks per game, and shot 61.3%. Finally, Spain won the runner-up and lost to host Serbia.

Aday Mara

The arrival of Mara will bring two top big men to UCLA. Adem Bona will stay in school for the second season, after his first season ended prematurely due to a shoulder injury. Bona’s recovery is expected to last for several months. He is not expected to take part in the Bruins’ summer trip to Spain later this month, and Mara is unlikely to take part in his motherland trip unless he signs up before the start of the autumn game.

Aday Mara

Mick Cronin, coach of UCLA, said in the statement that in the process of getting along with Mara, he and his family insisted on one thing. They hoped that Adai would get a good education and watch him grow up in UCLA. He was tall, skilled and had a deep understanding of basketball. He was also a humble young man with great parents, excellent talent and excellent professional ethics.

When "life with a glass of wine" really "enters the play"

In the impression of most people, human ancestors made sorghum, cereals, rice, grapes, barley and other crops through microbial fermentation and distillation thousands of years ago, and the traditional skills have been passed down to this day. Wine industry is undoubtedly a typical traditional industry. Even the contemporary large-scale production will never change, and the wine products should exude traditional advantages. In fact, today’s wine brands are enjoying the modern fashion and running faster and faster. In 2023, AI technology, metauniverse concept and artificial intelligence represented by digitalization have been rapidly applied in wine industry.

The attributes of fast-moving consumer goods of alcoholic products determine that they must constantly strengthen the brand IP symbols in consumers’ minds through image exposure, and finally form a strong understanding of alcoholic brands-consumers can not remember the packaging bottle shape and appearance of a new alcoholic product, but they can consciously "wake up" the taste memories or good memories in their minds through the brand trademarks on the packaging, and lead to consumption impulses.

The enhanced engraving of this brand symbol has different forms of expression in different periods. At first, it was word of mouth, packaged and printed, followed by film and television, and Optimus Prime in urban and rural areas. In the 21st century, with the rise of computer internet, websites and games have also become a new battlefield for liquor brands to enlarge their brands. In recent years, the new trend of digital wine brands led by mobile internet has occupied the mainstream with the advantages of flexibility and portability, and has become the new favorite of wine brands.

Maotai new product launch conference, is this a reality or a virtual world?

Showing young consumers well and getting their favor and affection is one of the driving forces of the wine industry. Virtual space, dimensional wall and game network language are the world of young people, and they are also the reality and challenges that the wine industry must face. Leading wine enterprises are putting down all their conceptual burdens and making efforts to bless them.

At the beginning of the new year, Maotai, the first brother of liquor, launched the "Xunfeng Digital World", which attracted the attention of all parties. According to the official definition of Maotai, Xunfeng Digital World refers to relying on the technical foundation of virtual reality research and development, applying core technologies such as interactive experience engine and digital twinning, and taking "the source of maojiu" as the origin, mapping every tree, scene and thing into the virtual world, deeply restoring Maotai’s brewing environment, excavating Maotai’s history, culture and technological methods, and striving to build an innovative, open and harmonious digital home and create a "digital home" belonging to Maotai and its users.

This is also the first case of creating a virtual wine world in the real liquor industry. In the experience, the reporter of China Wine Industry found that in the digital world of Xunfeng, "the source of Mao wine" is the origin, which is in line with the spiritual symbol of the source of Maotai liquor production. Here, users can see the three burning houses of Chengyi, Ronghe and Hengxing, as well as the heritage buildings of Maotai liquor-making industry, including the former site of the source square, and even the bluestone slab tunnel are strictly compared and accurately restored. Like the real world, the "source of maojiu" in the hurricane world changes seasons. Users can touch microorganisms, native plants and clever animals, and also interact with Maotai brewing masters and legendary craftsmen to learn authentic traditional construction methods.

Interestingly, the digital world is not just a scene in a virtual game scene. In addition to games, it has also become one of the platforms for Maotai to release new products and various experiences. Young gamers can have a deeper understanding of Maotai’s history, culture and consumption while playing games, and at the same time, they can get various unique channels to get Maotai’s products, thus having a deeper affection for Maotai. Not long ago, Maotai released a series of 24 solar terms products, which made full use of this virtual advantage of the digital world of Xunfeng. In the digital world of Xunfeng, the launch conference of Guizhou Moutai Twenty-four Solar Term Spring Series products was held simultaneously. The "Mao Fen" and "Yun You" from all over the country witnessed the products of Guizhou Moutai Twenty-four Solar Term Spring Series and the digital collection of "beginning of spring Beauty from Nature" in the "parallel world", and they were immersed in "flowers bloom in the east and spring returns. Users interact with NPC after entering their homes, and they can get the digital collection debris reward by participating in the tasks of answering questions, picking up winter jasmine and finding beginning of spring rabbit. The whole interactive link runs through the whole online conference. Digital figures Xiao Xun, Iridium Feng, Ti Shuai and Chun Mang, which are generated by digital twinning technology, introduced the series products of Guizhou Maotai Liquor in 24 solar terms. In addition, you can also watch the wonderful performance at the offline conference site in Xunfeng, and users can enjoy a beautiful feast integrating vision, touch and hearing in the cloud without leaving home. More specifically, Maotai announced every "digital collection" this year.They are all related to the physical products of each bottle of beginning of spring wine with 24 solar terms through blockchain and digital fingerprint technology. In every solar term, the digital world will organize activities according to the rhythm of wine-making competition, digital collection release and base wine/synthetic digital collection.

In fact, it is not just Maotai that is optimistic about the potential of digital virtual world. LU ZHOU LAO JIAO CO.,LTD, the originator of Luzhou-flavor, also moves frequently. At the end of last year, LU ZHOU LAO JIAO CO.,LTD co-signed 100% Vientiane to release an online mini-game. If you win the game level, you will get a variety of co-branded limited gifts, including LULU dolls, small bottles of LU ZHOU LAO JIAO CO.,LTD, LU ZHOU LAO JIAO CO.,LTD stubborn custom perfume, LU ZHOU LAO JIAO CO.,LTD distiller’s grains rejuvenation mask and so on. There is also a story about LULU, the protagonist of the game. On September 30th, 2022, LU ZHOU LAO JIAO CO.,LTD applied for the patent for the appearance of "LU ZHOU LAO JIAO CO.,LTD LULU Doll" and was approved. The patent abstract shows that the patent design is a component design, component 1 is a doll, component 2 is a hat, and component 3 is a wine bottle decoration worn on the doll’s head. The patent inventor is Shen Caihong, and the product is used for doll ornaments. The design point lies in its shape. As the IP image of LU ZHOU LAO JIAO CO.,LTD’s member operation center, LULU, based on sorghum, is now 448 years old and has been appointed as "Chief Welfare Officer of LU ZHOU LAO JIAO CO.,LTD" by LU ZHOU LAO JIAO CO.,LTD. This digital image has gone to great lengths to protect intellectual property rights, which shows that this digital IP is highly valued by LU ZHOU LAO JIAO CO.,LTD from top to bottom and has high hopes.

Digital image is becoming more and more important for liquor brands and enterprises, and now it has become an indisputable fact. Last year, while strengthening its own App function, Maotai timely launched the "Little Master" I Maotai, which on the one hand gave the handheld space a digital owner, and on the other hand strengthened the interaction with mobile consumers-the digital owner can be infinitely empowered and given various tasks and jobs. I Maotai is not only a digital housekeeper, but also a factory spokesperson, customer service manager, knowledge blogger, even complaining about the object, and even telling you where to buy Maotai ice cream. From simply arousing consumers’ goodwill and interest in the past, and enhancing the product image, to now, the digital image reflects the intelligent degree of products, improves services, is close to consumers, and even "cultivates" potential consumers. The function of digital image IP is rapidly expanding. Nowadays, LULU, I Maotai, etc. have taken on the task of connecting consumers and serving consumers online. In the future, they may frequently jump in the virtual and real markets and become an indispensable part of the liquor ecological chain.

LU ZHOU LAO JIAO CO.,LTD’s lovely number LULU

In contemporary society, economic cooperation is further strengthened, people’s social pressure is further enhanced, and alcohol products need to be decompressed, so wine and games become a good choice. This is also one of the important reasons why alcohol products frequently become the protagonists of online games in recent years. Recently, a wine brewing (cultivation) game was launched in Japan, which attracted wide attention from wine and game lovers. The apple version of the winery simulator "Happy Days-Wine Making Simulator" developed by Broken Arms Games has landed on the Switch platform, and the pre-sale has been started, and the game supports Chinese.

Interestingly, the game provides a lot of knowledge about wine making, which is broken down into small parts that are easy for players to understand. One of the main ways to play the game is cards. Each card represents a brewing process, and players can fiddle with it at will without following the rules.

In the game, you will dominate a new winery that belongs to you. You can analyze the soil, choose the types of vines, planting methods, manage pruning, treat fruit trees, and decide the timing of harvesting. You also need to supervise the whole wine-making process, such as fermentation, aging, barrel passing, bottle type selection, and make the decision that best suits your favorite wine or the market demand. Of course, in order to expand the scale and network of enterprises, the process of strengthening sales is also indispensable.

From the management of vineyards to the way of sales, every choice will affect the wine produced. High-quality wine can enhance the company’s reputation in the world, and the sales price is high, which can make the company develop better and faster.

Perhaps this game can help wine lovers better understand that wine is not easy to be born; Let the winemakers in the winery gain more fun from winemaking.

In 2023, ChatGPT, which represents the new achievements of artificial intelligence, became popular online overnight. Although this function still has shortcomings such as insufficient information in the Chinese world, the learning characteristics of artificial intelligence have become its biggest highlight, and its advantages for brand promotion are also obvious. Because it first got its hands on the media field, the sensational effect is more obvious. For wine enterprises, it goes without saying that the brand spillover effect brought by massive questions, and the product promotion increment and unknown platform potential brought by artificial intelligence can not be let go.

Wine Manor Management Game Interface

ChatGPT has gained more than 100 million users worldwide in less than three months, and the growth rate of this product has far exceeded that of Tik TOK, which also proves that the user demand of ChatGPT is real and strong.

Users can get information more quickly and efficiently through ChatGPT, and they can constantly screen information accurately through interaction with AI, and even get relevant intelligent advice from AI.

At present, the vertical media of alcohol have focused on ChatGPT, launched relevant articles, "asked questions for" the alcohol industry, and made the answers public; Maotai, LU ZHOU LAO JIAO CO.,LTD and other famous wine companies have also asked questions about ChatGPT, occupying the limelight; Many enterprises have also become popular with the help of the concept of ChatGPT, guiding brand marketing and formulating relevant plans and strategies, especially those businesses that had a soft spot for search engine marketing mode before, and they are eager to face new things.

Some marketing experts said that ChatGPT, an intelligent interactive way, broke the information monopoly of search engine products in the past, and it may indeed subvert the existing models of traditional search engines such as Google and bing in the future, becoming the first entrance for users’ information retrieval. If ChatGPT becomes the user’s first information portal, then for the brand, it is necessary to use ChatGPT’s intelligent reply to achieve user access, and AIGC (Artificial Intelligence Generated Content) marketing will become very important.

How to make ChatGPT retrieve brand information will be an important topic for the brand. The principle behind it is actually similar to Baidu SEO and SEM, but in the entrance of ChatGPT, the algorithm logic of AI neural network behind it is different from that of traditional search engine crawler, which will bring great changes to the whole marketing ecology and brand budget allocation.

Because ChatGPT obtains users’ active information retrieval demands, its traffic realization accuracy will be very high, and its commercial value is huge for both the brand and ChatGPT platform. But the question left to ChatGPT is how to get the best balance between commercialization and user value once the traffic is realized. But for most liquor companies, businesses and the media, onlookers are no longer the way. What is important is not to miss the new round of growth with the help of new technologies.

Back to the original topic, this spring, in addition to the recovered market, the digitalization of wine industry is rapidly splitting on another front, and the virtual wine world is getting closer and closer to us, and will eventually become a part of our life. The social value of ancient wine may face a leap, and the characteristics of its spiritual attributes will also make us sit up and take notice.

Li Peng, China Wine Magazine