上海龙凤论坛 – 上海后花园论坛-上海419论坛-夜上海论坛

Auto Morning Post ｜ Huawei applied for a series of trademarks related to the word ＂Jie＂. In 2023, the sales volume of passenger cars in China is expected to reach 25.5 million.

On December 9, 2023, china automobile dealers association released the survey results of "Automobile Dealer Inventory": the comprehensive inventory coefficient of automobile dealers in November was 1.43, down 15.9% from the previous month and 23.9% from the same period last year, and the inventory level was below the warning line. The automobile market has entered the sprint stage at the end of the year, and local governments have successively issued policies to expand automobile consumption and "double 11" car purchase activities, which has driven the enthusiasm for car purchase to grow. It is estimated that the total inventory of dealers at the end of November is about 3 million.

On December 10th, Cui Dongshu, Secretary-General of the Passenger Car Association, issued a document saying that according to the data of the Passenger Car Association, the sales structure trend of the price segment of the national passenger car market continued to rise, and the proportion of high-end models increased significantly, while the proportion of middle and low-priced models decreased. The annual retail sales are expected to reach 21.5 million vehicles, up 5% year-on-year. Together with the export of 3.8 million vehicles and the inventory of domestic dealers, the sales volume of passenger cars is expected to reach 25.5 million vehicles in 2023.

Recently,HuaweiTechnology Co., Ltd. applied for the registration of "Zunjie" and "Qingjie" trademarks, which are internationally classified as transportation tools and scientific instruments, and the current trademark status is pending substantive examination.

Previously, Huawei had applied for a series of trademarks related to the world, including Wen, Zhi, Yong, Hui, Zhu, Ao, Zhi and Yi. Not surprisingly, most of these "Jie" trademarks are prepared for HarmonyOS Zhixing Ecological Alliance.

Faw liberation recently announced that Hu Hanjie, assistant general manager of China FAW, and Yu Changxin, member of the Party Committee of faw liberation and executive deputy general manager, and his party visited Indonesia Guoxuan New Materials Co., Ltd., and the two sides jointly signed the MOU of Comprehensive Deepening Cooperation between Guoxuan Hi-Tech Indonesia Base and faw liberation Indonesia Electric Heavy Truck, which was witnessed by Vice Governor of Anhui Provincial People’s Government Yi Qianqian and Counselor Wu Zhiwei of the Economic and Commercial Office of the Embassy in Indonesia.

A Bosch spokesman said: "Like other companies, we must adjust the number of employees according to the order situation, the structural changes in the driving field and the market penetration rate of future technologies. We believe that by the end of 2025, it is necessary to adjust 1,500 employees in the R&D, management and sales fields in the drive departments of Fellbach and Schweberdingen factories. "

On December 10th, data released by Korea Automobile Industry Association showed that from January to October this year, Hyundai Motor and Kia Motors exported 945,600 vehicles and 867,000 vehicles respectively, totaling more than 1.8 million vehicles, equivalent to exporting about 180,000 vehicles per month. If this trend continues until the end of the year, the annual export performance of the two companies is expected to reach 2.174 million vehicles this year. The total export volume of the two companies exceeds 2 million vehicles, which will be the first time since 2016 (2.006 million vehicles).

According to reports, Volkswagen recently officially launched the "cost reduction and efficiency improvement" plan. By reducing administrative staff costs, it plans to cut costs by 10 billion euros (about 77.129 billion yuan) in 2026.

According to the report, including brand and group employees, Volkswagen has nearly 40,000 administrative staff, and the core of this strategy is to reduce administrative staff costs by 20%. Volkswagen’s cost reduction is mainly achieved by early retirement, and it is not easy to use layoffs to minimize the impact on employees. Volkswagen also plans to shorten the product cycle from the existing50The month was shortened to36Last month.

Recently, Honda released a large-scale recall plan on official website, which aroused the concern of Japanese society. Honda said that it will recall 26 models including Fit in Japan, totaling about 1.138 million vehicles. The reason for the recall is that the parts in the fuel pump of these vehicles may be deformed, and even the engine may suddenly turn off during driving. So far, 422 failure reports have been received, but fortunately no accidents have been caused.

2018 Nissan Sylphy price Sylphy configuration picture performance.

　　Recently, the promotion-themed activities have been launched to give back to the general public in new and old customers’ areas, and special preferential models have been launched, with limited time, limited quantity and limited price sales. Now there are enough cars in the store, complete colors and sold all over the country, with no regional restrictions and complete procedures. The maximum discount for the car is 50,000 yuan, and you can enjoy the four-fold luxury gift when you enter the store.

　　[1. Arrival ceremony]: You can enjoy the exclusive preferential price when you enter the store, which is true and effective.

　　[II. Interest-free Gift]: The whole country can mortgage by installments, with 30% down payment and 50% interest-free for 24 or 36 installments (factory discount).

　　[Staging needs: 1. ID cards of both husband and wife, marriage certificates of both parties, 2. The bank has been running for half a year and stamped with the official seal of the bank, 3. My work certificate, my driver’s license, 4. Household registration book (unmarried)]

　　[3. Optional ceremony]: You can choose to handle all commercial insurance voluntarily or not, and all procedures [invoice, certificate of conformity, tax application form, conformity certificate, first insurance card and maintenance manual] should be completed on the day of car purchase.

　　[IV. Exclusive to customers]: During the activity, the current car will be sold [the top five customers will give 3,000 yuan Sinopec oil cards every day] and enjoy the decorative gift package worth 15,800 yuan given by the manufacturer.

car make and model indicative price margin of preference current price Current vehicle condition 2018 Classic 1.6XE Manual Leading Edition 102,800 ↓ 40,000 62,800 There are plenty of cars. 2018 classic 1.6XE automatic leading edition 112,800 ↓ 42,000 70,800 There are plenty of cars. 2018 1.6XE Manual Comfort Edition 119,000 ↓ 44 thousand 75,000 There are plenty of cars. 2018 1.6XL Manual Deluxe Edition 125,000 ↓ 45,000 80,000 There are plenty of cars. 2018 1.6XE CVT Comfort Edition 129,000 ↓ 45,000 84,000 There are few cars. 2018 1.6XL CVT Deluxe Edition 135,000 ↓ 47,000 88,000 There are few cars. 2018 1.6XL CVT exclusive edition 137,800 ↓ 47,000 90,800 There are plenty of cars. 2018 1.6XV CVT Smart Edition 139,800 ↓ 47,000 92,800 There are few cars. 2018 1.6XV CVT Zhizun Edition 146,800 ↓ 49 thousand 97,800 There are plenty of cars. 2018 1.8XL CVT Deluxe Edition 150,000 ↓ 50,000 100,000 There are plenty of cars. 2018 1.8XV CVT Zhizun Edition 159,000 ↓ 55,000 104,000 There are plenty of cars.

　　Gift package content: explosion-proof film, plastic sealing, glaze sealing, carpet, welcome pedal, front and rear bars, central control display screen, car clothes, seat cover, perfume, cushion, foot pad, driving recorder, handlebar cover and headrest. (Free of installation fee)

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　During the activity, you can get a original decoration gift package and the contents of the gift package (360-ring shadow, 3M film, large enclosed foot pad, seat cushion, engine guard, DVD navigation, reversing image, left and right pedal body sealing glaze, chassis sealing plastic, perfume, suede, rear compartment pad, wheel hub, rear headrest entertainment, driving recorder, air purifier and air pump).

　　Appearance: Dongfeng Nissan brand has positioned its Sylphy market as an A-class sedan. The length/width/height of the current Sylphy dimensions are 4610/1760/1495 mm and the wheelbase is 2700 mm.. The new Sylphy has adjusted the length and height of the car body with the same wheelbase and width, increasing by 21 mm and 8 mm respectively. Compared with cash, the interior space of the new Sylphy is more spacious and the market competitiveness has been further improved.

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　Interior: Dongfeng Nissan’s new Sylphy adopts a three-spoke multi-function steering wheel. The dashboard of the new car is designed with blue backlight and equipped with a liquid crystal display in the middle, which can help the driver grasp the real-time information of the car condition. The layout around the multimedia display screen is simple, which is convenient for users to operate during driving, and is matched with the intelligent interconnection system to provide entertainment, control and safety information for passengers in the car.

　　Power: In 2015, the cumulative sales volume of Sylphy was 334,100 vehicles, which was widely recognized in the market. The new Sylphy will also continue the power configuration of the current models, providing 1.6-liter and 1.8-liter power versions to match manual and CVT transmissions. The 1.6-liter version has a maximum power of 93 kW and a peak torque of 154 Nm. The 1.8-liter version has a maximum power of 102 kW and a peak torque of 174 Nm. It is worth mentioning that Nissan’s 1.2T engine has been successfully mounted on the new hacker before. Based on the model and market positioning, the new Sylphy is expected to be equipped with this 1.2T supercharged engine to achieve power upgrade in the future.

　　If you are interested in buying a car, please contact Manager Wang of the Sales Department at the bottom of the webpage for details of the activity and car purchase consultation.

　　Business hours: Monday to Sunday (8: 30-17: 30), with no rest on holidays.

　　Our store promises:

　　1. During the event, the maximum discount for 2018 Dongfeng Nissan Sylphy is 50,000 yuan.

　　2. The owner brings his ID card to the store to fill in the vehicle information, and foreign customers need to call the sales manager in advance to go through the formalities.

　　3. Our company solemnly promises that during the activity, we can enjoy the lowest price in the country if we buy any models on sale, and make up the difference if we buy expensive ones.

　　4. All models sold in our store are regular brand-new commercial vehicles. You can enjoy the national three guarantees policy. And can be free of charge in any regular 4S shop authorized by any manufacturer in the country for the first guarantee and subsequent maintenance.

　　5. Due to the purchase restriction policy, the company is now fully developing the foreign market, and the company can reimburse the travel expenses for the successful purchase of cars by foreign friends. (Reimbursement of one-way fare for two persons with valid bills)

　　6. On the day of car purchase, the company can issue all vehicle procedures (invoice, certificate of conformity, certificate of conformity, vehicle information form, vehicle instruction manual, three-guarantee card, maintenance card, etc.) to ensure that all foreign customers can return to the local area to settle down and get a license.

　　7. Free airport shuttle service for customers from other places. Our store handles it for you free of charge (7— 15 days) temporary license, no need to worry about getting on the road.

　　Boming shengwei automobile sales co., ltd

　　Address: No.98 Beisi East Road, Tiexi District, Shenyang, Liaoning

　　Tel: 173-0249-2709 Wang Hao (General Manager)

　　The information content published by Che Xun Cheshangtong is released by the dealer himself, and its authenticity and accuracy are the responsibility of the dealer, and Chexun.com does not assume legal responsibility.

Jolin Tsai demonstrates 180-degree bending stunt and personally interprets popular matching

Guests perform popular matches

Jolin Tsai and Tao Jingying

　　On April 9, the program "College Students Are There" hosted by Tao Jingying invited Asian diva Jolin Tsai as a guest, and as a "pop diva" in the program, she instructed college students how to dress in fashion and wear exquisite curves; she also personally demonstrated how to paint nails and match accessories.

　　In the eyes of college students, Jolin Tsai is not just "pop queen" or "song queen", but also "dance queen".

　　In the latest music video, Jolin Tsai is even more amazing in performing ballet and jazz dance that went to the United States to study. College students have long imitated these dance steps on the spot. "The process of practicing dance is really hard, but in order to make your performance more perfect, you can only practice constantly. Even if you fall, you can get up immediately and practice again."

　　Jolin Tsai also demonstrated a 180-degree bending with her head on her knees on the spot, which made the college students present even more amazed. It proved that the queen’s success was paid for by a lot of sweat.

Editor in charge: Wang Xin

Lynk & Co debuts at overseas auto shows, and the layout of ＂Asia-Pacific Strategy＂ accelerates again

On October 5th local time, Lynk & Co brought a full series of overseas models to the Qatar Geneva International Auto Show (GIMS QATAR, referred to as Qatar Auto Show) held in Doha. This is the first time Lynk & Co has participated in an overseas auto show, showing the world its strong product hard power and brand soft power, becoming a high-end sample of Chinese auto brands’ continuous improvement, and taking this opportunity to accelerate the "Asia-Pacific strategy" and layout in the Qatar market.

Founded in 1905, the Geneva International Motor Show is one of the earliest auto exhibitions held in the world, and is also known as one of the "five major auto shows in the world". Known as the "international automotive trend vane", this year’s international A-class auto show has been moved to Doha, the capital of Qatar for the first time. Lynk & Co, which has been deeply involved in the Middle East market in recent years, has used it as an important stage for the brand to make its debut at overseas auto shows.

The Lynk & Co booth for the first time "going to sea" showcased all the Lynk & Co 01, Lynk & Co 03, Lynk & Co 05, Lynk & Co 09 and other models going to sea, and re-created on the basis of the concept of "urban playground" of major domestic auto shows of Lynk & Co., Ltd., cleverly combining the characteristics of the model with the sub-audience, each model is personalized in an independent area, bringing visitors a new experience of "more than just cars".

The global new high-end SUV Lynk 01 focuses on camping scenes, combining outdoor products such as tents, folding tables and chairs, creating a free and comfortable atmosphere, showing the concept of high-quality family cars; the new generation of tidal sports sedan Lynk 03 +, parked in the black and white grid logo racing track, showing a strong performance car aura, reflecting the pursuit of speed and passion; extremely sports SUV Lynk 05 is displayed in a simple and elegant way, combined with VR experience equipment, showing the sense of intelligent electric hybrid technology; luxury smart flagship SUV Lynk 09 is the main family, with high-end leisure chairs, curved sofas and other furniture, as well as art suspended audio, interactive sand paintings and other exquisite objects placed on the wall bookshelf, highlighting the quality of life style of the target user’s family.

Auto show site,Lynk & Co has announced that Auto Class Cars, a subsidiary of Qatar’s NBK Group, will be responsible for Lynk & Co’s marketing and services in Qatar.NBK Group is a well-known local conglomerate in Qatar, with operations spanning automotive, construction, real estate, and tourism. It has represented many luxury automobile brands and has rich experience in distribution and service, laying a solid foundation for Lynk & Co’s development in Qatar.

Next, Lynk & Co will conduct in-depth analysis of user requests in the Qatar market, establish a complete distribution service system, and promote the "more than just cars" trend experience to lay a solid foundation for further cultivating the local client base. It is reported that,Lynk & Co is expected to open its first Lynk & Co center in Doha in October.In the future, we will also accelerate the layout of major cities in Qatar, enhance brand recognition and recognition, and build a unique brand perception of Lynk & Co’s "individuality, openness and interconnection".

"Born global, open and interconnected", globalization is the inherent mission of Lynk & Co. Europe is the starting point and main position of Lynk & Co’s globalization, and Asia Pacific is the new focus of the brand’s development. Since the launch of the "Asia-Pacific Strategy" in November 2021, Lynk & Co has deployed 4 Lynk & Co centers and 1 Lynk & Co space in four major Middle Eastern countries including Kuwait, Israel, Saudi Arabia and Oman.The entry into the Qatar market marks the acceleration of Lynk & Co’s "Asia-Pacific strategy". It plans to complete the overall layout of the six most mature Gulf countries in the Middle East automotive market within this year, and complete the layout of other Arab countries in 2024…

Oman’s Muscat Lynk Centre opened in August

In addition, Lynk & Co plans to complete the layout of the South East Asia left rudder market (Vietnam, Philippines) within this year, and start sales in 2024. In the future, it will also open up more South East Asia countries and initially build a channel layout in Asia and Europe.

It is understood that as of September 2023, Lynk & Co’s cumulative sales exceeded 970,000 units, and the globalization strategy was steadily advanced, achieving a virtuous development model of domestic and foreign double cycles.

Good journey! Wu Mengda： 100 years later, I hope the audience will still remember me

1905 movie network feature On February 27, 2021, he passed away due to liver cancer.

Wu Mengda, also known as "Da Ge" or "Da Shu", collaborated with Becoming a Golden Partner in a series of classic nonsensical comedies during the peak of Hong Kong cinema.

Wu Mengda’s acting skills are exquisite, and he has played the characters of uncles, brothers, fathers and other small people in the market. He is one of the few stars who became popular by acting in supporting roles, and he is also a screen memory of a generation. In the past 50 years, he has been nominated for the Best Supporting Actor Award at the Hong Kong Film Awards five times, and won the award in 1991.

In 2014, Wu Mengda was hospitalized for heart failure. After successful first aid, he lost 15 kilograms. After that, he took a break from the film industry for half a year to recuperate his body. At that time, his heart function had only recovered to 50%. He said that he had asked a lawyer to make a will. At the end of 2020, he suffered from liver cancer again, which had spread and had to be hospitalized for surgery and chemotherapy.

Wu Mengda loves acting and has continued to film with illness over the years. The most recent film he met with the audience was when he even suffered a heart attack while shooting a poster a year ago.

His grandfather, Han Ziang, is gentle and kind, especially in the scenes of sacrifice, which are tear-jerking and show acting skills that are different from comedy performances.

During the filming, due to the heavy physical load of wearing a space suit to lift the pressure, Wu Mengda once had to rely on oxygen to support himself. He praised the senior, "There is no script for the scene, because he memorized the dialogue of the other party." After the performance of "Wandering Earth", Wu Mengda also said: "It is worth leaving a page in the history of Chinese cinema."

His relationship with Stephen Chow has always been the focus of the news. Since the movie, they have not brokered a cooperation, and rumors of a rift between the two have been circulating in the outside world.

In recent years, Wu Mengda has clarified many times, and he also revealed that Zhou Xingchi had invited him to participate in the performance, but could not participate due to physical reasons. During his recent illness, Zhou Xingchi also took the initiative to call to inquire about his condition, saying that he was "ready to help at any time."

Wu Mengda also recently said on the program that as long as he is still alive and Xingye has not retired, they will have the opportunity to cooperate. Now, we can’t wait for this "best partner" to cooperate again.Even if there are regrets, fortunately, the classics are still there, and the memories are still there.

The following is an excerpt from an interview with Wu Mengda by 1905 Film Network in 2018. At that time, the film starring him would be screened. Facing the camera, Wu Mengda repeatedly expressed his love for acting:

"I can’t live without my acting, and I love acting very much. Many people ask me, I’m almost 70, why do you love acting? Although I was sick a few years ago and my heart was not good, I have been following movies and the development of Chinese movies. I really like being an actor. In fact, I can be a director or a backstage very early, but I just don’t want to go."

He said that the most satisfying roles he has played are the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji" and Taibao in "Tianruoyou Love", and the biggest regret in life is not playing.

He also said that he was grateful to the audience for their willingness to feed him. Acting is the greatest meaning of his existence. He will not retire and will perform for another 50 years. And in 50 or 100 years, he still hopes that the audience can remember "Wu Mengda".Uncle Da, go well all the way! May you continue to perform and laugh in heaven.

"The mainland has a lot of room, and Hong Kong people can’t make deep comedies"

"Laughing Forest Kid 2: The New Oolong Courtyard"He once won 100 million Taiwan dollar box office like a whirlwind in Taiwan, breaking records and opening the era of fire in the video hall"Oolong Courtyard."A series of films.

"There were many Hong Kong dramas in Taiwan back then, and I was almost the one who broke the record," Wu Mengda recalled, "but the’Oolong Courtyard ‘I played with and acted in ranked first, higher than the one I worked with Zhou Xingchi!"

The next year, he and the "Oolong Court" team struck while the iron was hot and then pushed the sequel, which was a hit. Not only in Hong Kong, Macao and Taiwan, but also in Singapore, Malaysia, Thailand and other South East Asia regions, as long as the TV station aired, the audience ratings were very high.

More than 20 years later, the Chinese film landscape has changed dramatically, and going north to co-produce is the general trend. The "Oolongyuan" series has ushered in the third installment. In the face of the current market context, we must first face such questions: Is it selling feelings, is it frying cold rice?

Uncle Da explained it this way, "Although it is old wine in new bottles, every time, every movie must have its new creation and new classic." In his eyes, "movies are a huge dream factory, and it is fun to have constant creativity with the changes of the times."

He believes that there is no difference between Hong Kong comedy, Taiwanese comedy and mainland comedy, and the language of comedy is common all over the world. "The best thing about comedy is that it doesn’t even need dialogue, it may be just a look. For example, in an era without dialogue, it is performed by body language. This is the cutest and most precious aspect of comedy."

As an important member of the once glorious era of Hong Kong comedy, he also lamented in the face of the decline of Hong Kong films:

"Our Chinese mainland has a lot of space now, everything is more advanced than Hong Kong, and the production cost is also higher than Hong Kong. The whole market is thousands of times larger than Hong Kong, tens of thousands of times. Hong Kong is too small, and what we understand is limited to Hong Kong culture. The real history, the classical culture, in fact, we Hong Kong people are not very deep. So we have always emphasized that we are shooting commercial films, and those comedies and dramas with more depth cannot be shot by Hong Kong people."

"At the craziest time, I read a script 200 times"

In 1973, Wu Mengda applied for the Hong Kong TVB artist training class. The reason for applying for the exam was that he felt very handsome. Of course, his mother’s strong encouragement was also the main reason. After that, he andChow Yun Fat,Lin LingdongWait until you enter the training class to learn.

After graduation, Wu Mengda and Zhou Yun-fa worked together as extras. It was not until the TV series "The Legend of Chu Liuxiang" that he first tasted the popularity of "Hu Tiehua". On the contrary, Zhou Yun-fa, because of his height, could only continue to play tricks on the set.

Soon after his debut, Wu Mengda became a big hit, and during that period, he was completely bloated. He spent every day with his boss, and he described his life at that time as "gambling, smoking, alcohol, and women." The result of erosion was that he owed a lot of debt and was frozen by TVB for four years.

There was no drama to shoot, and when he was at his worst, he only had the money to buy a pack of cigarettes. He once thought of committing suicide. Even his junior brother criticized him at that time as "a piece of mud that can’t support the wall".After experiencing ups and downs, we must also usher in a change of heart.

Wu Mengda used this time to immerse himself in acting. He watched movies, read books, and studied scripts. After that, he finally turned around with "Sequel to Senior Brother Xinja".

He played the role of instructor and opposite actor in the TV series. According to him, there was a two-page play that he watched 200 times just to show the feeling that "the mouth is scolding him, but the eyes are hurting him" when he scolded Tony Leung in the play.

"200 times", Wu Mengda mentioned "200 times" many times.

"I’ve probably read every play, every dialogue, more than 50 times. In my craziest days, I’ve seen it 200 times. Why did I watch it for so long? Do I have a bad memory? No. Basically, I’ve watched it five or six times, and I can remember most of it, but I have to keep interpreting it from other angles, so I have to keep reading the script and keep giving it more vitality."

Now, he has developed a habit of reading the script carefully the night before filming, and not bringing the script to the scene on the day of filming. He said that when he was filming "New Oolong Academy", when he worked with Zhou Xingchi in the past, he was even more, "It’s not for the camera, it’s not for the plot, and it’s not for the dialogue. I just eat it all, and then see what can spark each other on the scene, play some fun with the opponent, play tricks on the object, and suddenly come, and the opponent can’t react."

The collaboration with Stephen Chow began with "He Came From the Jianghu" and "Hero of the World". At that time, they were father, son and mentor in the play, and they were neighbors who lived across the street outside the play. They were brothers who always discussed performances together in the car before going to the set.

"Gambling Saint" was their true starting point, and likewise, they also achieved "Gambling Saint".

In the movie, Wu Mengda was mistakenly beaten by Zhou Xingchi. He was wearing women’s clothes while foaming at the mouth and saying, "It’s alright", "Then let’s go". This funny scene is his temporary design. There is also the classic image of "Third Uncle". When Zhou Xingchi shouted "Third Uncle", he had a seizure like a convulsion, and his whole body trembled. This is not groundless, but his own performance style, and he also named it "Congenital Uncontrolled Disorder".

With improvisation and tacit cooperation, they have crossed the world in one song and one relaxation, becoming the most classic screen partner in Hong Kong film history.

In the eyes of the public, Wu Mengda may be the "little follower" next to Zhou Xingchi in the movie. Since the movie, he has hardly played the male lead. He doesn’t mind the light and heavy of the role at all, "I treat the protagonist and the supporting actor the same, and I will pay the same.

Some time ago, he made a cameo appearance in a big movie "Sir Wei", once again playing the role of Hai Gonggong. In the TV series "Xiaobao and Kangxi" and the movie "Lu Ding Ji", Wu Mengda has played Hai Dafu twice, both of which are funny and crazy. This time, he seems to be reinterpreting in the opposite direction of insidious and fierce.

"Comedy, farce, tragedy, drama, I’ve shot all kinds of scenes, what else can I do?" He said he didn’t want to do repetitions, but had no choice but to play too many roles. Even if it’s an old film, a new role, or a cameo, he believes there is still a lot of scope and room for better performances.

"I’m sorry I didn’t play" The Wrong Car "

And influence me the most "

Uncle Da was very honest, saying that he really couldn’t do without acting, and even when he was hospitalized and sick before, he was concerned about the movie and the set."I keep wanting to act, and I keep hoping to create, which will make me younger. Living in the film and television industry, there is a group of people who accompany you to play and chat every day, and respect you very much. This is the greatest pleasure in life, and it is also the job I like."

When it comes to the most satisfactory roles, he listed four: the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji", and Taibao in "Tian Ruoyou Love".He has created a lot of classic comedy roles, but so far, it is this tragic little character in "Heaven Ruoyou" that has won him the only Hong Kong Film Awards for Best Supporting Actor.

Similarly, in this interview, we also found a Wu Mengda who is completely different from the stereotype of "comedian".

He said that the biggest regret in his life was not being in "The Wrong Ride," and that he wanted to play the sad, dumb dad so much. In his opinion, the performances of the movie version of Sun Yue and the TV version are great, but from the body language to the eye details, he believes that there is a different way of acting from them.

In 2006, in the variety show "Operation Style", he passed the addiction of "Riding the Wrong Car". But it was just a small segment of the show’s acting, and he had to get into the play and be absorbed. Although his easy-to-put acting skills were not realized in the "Riding the Wrong Car", they were in "Heaven Ruoyou Love", and later in the "Shaolin Football" football coach, more visible.

The movies that influenced him the most were not comedies, but "The Yellow Earth" and "Love and Dust". "I have seen these two more than 50 times, and there are videotapes. I watch them almost every day when I have time, and learn something from them."Two literary films, two literary films with the same sense of loneliness.

"If you don’t like it or worry about it, what do you sing?", he said that he will always remember this dialogue in "Yellow Land", "That tone is really lonely, very wandering, but it will hit your heart, the whole atmosphere is too painful."

And "Love the Wind and Dust", born in Xiamen, he may have aroused his memories and nostalgia for southern Fujian in the local atmosphere of this Taiwanese film.

I watched Uncle Da’s "congenital disorder" in comedy movies, but I forgot that he was so calm and peaceful in the audience, and even willing to embrace loneliness and loneliness.

"Stephen Chow’s golden partner", "the universal supporting actor of Hong Kong movies", and also described him as "a good actor who can act in big comedies and big tragedies, with real acting skills". Some people say that he is "Chinese".

"In 50 years, in 100 years, how do you want the audience to evaluate you?"At the end of the interview, we threw this life summary question to him, and he quickly put away his smile, thought for a few seconds, and said, "I hope the audience can still remember me, and I hope the audience still has the impression of’Wu Mengda ‘."

As soon as he finished speaking, he was nonsensical again, "Huh? 50 years later, 100 years later, I will still be here, ask again when the time comes!"

Extension of subsidy period, many policies and measures to promote the consumption of new energy vehicles

　　Source: China Automobile Industry Association.

　　At the beginning of May, after waiting for seven working days, Tang Mengmeng, who works in a large high-tech company in Beijing, finally got the second car for his family — — All approval procedures for installing charging piles for G3 pure electric SUV in Tucki.

　　Although more and more consumers are beginning to accept new energy vehicles, there are more and more models to choose from in the market, and the phenomenon that charging is "hard to find" is gradually changing. However, after the subsidy fell sharply in the second half of last year, the new energy vehicle market began to fall into negative growth. In April, the monthly production and sales of new energy vehicles were 80,000 and 72,000 respectively, down by 22.1% and 26.5% respectively. In the first four months of this year, the cumulative production and sales reached 205,000 vehicles, down 44.8% and 43.4% respectively.

　　Can the government’s policies and measures to promote consumption make the new energy vehicle market regain its upward trend? What new choices will consumers face when buying new energy vehicles?

　　Subsidies are extended, purchase tax is exempted, and the policy "red envelope" boosts the recovery of new energy auto market.

　　"The city subsidizes 10,000 yuan, and the manufacturer subsidizes 10,000 yuan. Now it is cost-effective to buy an electric car." Zhao Shun, who runs a decoration company in Guangzhou, has been driving a Guangxi-licensed fuel car around customers for several years. Since last year, Guangzhou has implemented the "four stops and four stops" restriction policy for foreign vehicles entering the control area, stipulating that the longest continuous driving time of foreign vehicles in the downtown control area should not exceed 4 days, and the interval between driving again should be more than 4 days. "I often can’t remember it. If I violate the rules, I have to record 3 points and punish 200 yuan. I have long pondered buying a new energy vehicle." Zhao Shun said that in March, Guangzhou issued a good policy of subsidizing 10,000 yuan for the purchase of pure electric vehicles, and he made a move.

　　Zhu Zhanying, general manager of Guangzhou Changwei Store of GAC New Energy, told the reporter that the Guangzhou municipal government launched a package of measures to stabilize the economy on March 3, and clearly proposed a government subsidy of 10,000 yuan for the purchase of pure electric vehicles. On the same day, GAC New Energy announced that "the government subsidizes 10,000 yuan and Guangxin supplements 10,000 yuan". When the news came out, the online attention, the amount of visits to stores and the volume of transactions all rose sharply. "More than 200 units were sold in March, setting a record for the sales of pure electric vehicles in a single month since the establishment of our store!" Zhu Zhanying said.

　　On March 31st, the executive meeting of the State Council explicitly extended the purchase subsidy for new energy vehicles, which was originally withdrawn at the end of 2020, for two years. At the same time, the purchase tax exemption policy for new energy vehicles was also extended for two years, which means that the era of subsidies for new energy vehicles 2.0 has officially arrived.

　　On April 23, the Ministry of Finance and other four ministries and commissions jointly issued the Notice on Adjusting and Perfecting the Subsidy Policy for New Energy Vehicles, which clarified that the subsidy standards for new energy passenger cars (excluding rental and online car-sharing) will be reduced by 10%, 20% and 30% respectively on the basis of the previous year, and those with a cruising range of less than 300 kilometers will not be subsidized, and those with a sales price of more than 300,000 yuan/vehicle will not be subsidized.

　　"The new energy vehicle subsidy policy and purchase tax concessions are extended for two years, which is equivalent to giving consumers a big red envelope with a total amount of about 100 billion yuan." Cui Dongshu, secretary-general of the National Passenger Car Federation, said that this is a great benefit for new energy vehicles.

　　Gu Huinan, general manager of GAC New Energy, believes that the extension of the subsidy and purchase tax exemption policy and the clarification of the extent of subsidy decline in the next three years are equivalent to giving the market a reassurance, which not only relieves the cost pressure of enterprises, but also facilitates the R&D and production organization of vehicle enterprises in the next stage. For consumers, it also means that there is no need to buy a car this year for the subsidy that is about to withdraw, and there will be more choices.

　　Charging piles are among the new infrastructure, and "more cars and fewer piles" is expected to be alleviated.

　　"The parking space at home is an annual rent and there is no property right. According to past practice, the residential property will not approve us to install charging piles." Tang Mengmeng said that what surprised her was that when she tried to fill out the safety commitment letter in triplicate provided by the 4S shop when picking up the car, she actually got the charging pile installation agreement in the community. Next, with the letter of commitment and the installation agreement of the property, I went to the power supply bureau to apply for installing the electric meter. After 7 working days, the application was approved.

　　Xu Qingyi, a full-time mother born in the 1990s who lives in Baoshan District, Shanghai, bought a pure electric car Geometry A owned by Geely at the end of last year. Although it is an old community and there is no fixed parking space, after application, the charging pile installation permit of the property was obtained.

　　In fact, as early as 2015, the General Office of the State Council issued the Guiding Opinions on Accelerating the Construction of Electric Vehicle Charging Infrastructure. In 2016, the National Development and Reform Commission and other five departments jointly issued relevant rules, clearly dividing the responsibilities of users, electric vehicle companies, power supply companies, property and other parties, and standardizing the relevant processes of charging pile construction in the community. In recent years, various localities have also introduced a series of measures to encourage charging piles to enter the community and implement awards and subsidies. Tang Mengmeng and Xu Qingyi have successfully installed charging piles, which have benefited from this.

　　Li Ye, director of supervision of the National Energy Administration, said that by the end of 2019, China’s charging infrastructure had reached 1.2 million, an increase of 500,000 compared with the end of last year. Not only that, the structure of charging piles has been further optimized, including 500,000 public piles, and the growth rate has slowed down; There are 700,000 private dedicated piles, maintaining a high-speed growth trend. "This also reflects from one side that new energy vehicles are accelerating the transformation from policy-driven to market-driven." Li Ye said.

　　With the construction of charging piles into new infrastructure, the process of charging pile construction has been accelerated, and the situation of "more cars and fewer piles" has been changed, and the "acceleration button" has been pressed for the consumption of new energy vehicles.

　　"It is estimated that the investment will be about 10 billion yuan this year, and there will be about 200,000 new public piles, more than 400,000 new private piles and 48,000 public charging stations." Cai Ronghua, deputy director of the Industrial Development Department of the National Development and Reform Commission, said. Sun Guangqi, director of the Economic Construction Department of the Ministry of Finance, also said a few days ago that the Ministry of Finance will study the reward and compensation policy for optimizing the construction of charging facilities to further mobilize local enthusiasm.

　　Strengthen integration and innovation, and make more efforts in service value experience.

　　Affected by the epidemic situation and various factors, the cumulative sales volume of new energy vehicles in China in the first four months of this year was almost halved year-on-year, but it was an out-and-out "highlight moment" for the domestic Tesla Model 3. Especially in March, this model sold over 10,000 vehicles in a single month. Despite the subsidy adjustment in April, the sales volume was only 3,635 vehicles, but the output in that month still exceeded 10,000.

　　"My family wanted to buy a Model 3 at first." Tang Mengmeng told reporters that if we only look at brand effect, styling design, acceleration performance, etc., Tesla has advantages; However, considering the cost performance, China brand new energy vehicles are still more people-friendly. "Although Tesla’s entry-level model has dropped by more than 30,000 yuan, we still need a loan. Later, I wanted to be practical and pay the full amount to buy a Tucki G3. " Tang Mengmeng said.

　　"Although the use cost of new energy vehicles is low and the problem of difficult charging is gradually being solved, for consumers, the high initial investment cost and the low residual value of used cars still discourage most private consumers." Zhang Baolin, chairman of Changan Automobile, said frankly.

　　According to a survey, compared with the fuel vehicles in the same year, the value-keeping rate of used cars with pure electric vehicles is about 10% lower. Even Tesla, a 4-year-old used car with a mileage of 100,000 kilometers, has a preservation rate of less than 50%. Some domestic brands of pure electric vehicles with poor reputation have a preservation rate of only 63% for one year. To this end, some brands have introduced new business models such as residual repurchase and battery leasing, but they are still not the mainstream of the market.

　　"We must strengthen the integration and innovation of products, services and business models." Wang Xiaoqiu, president of SAIC, believes that to solve this problem, we should make full use of the financial tool chain and data business chain, open up the whole business chain of new energy car purchase, insurance, leasing, maintenance, repair, used car and salvage value recovery, establish a service plan covering the whole life cycle, and enhance the service value experience of users.

　　Concept upgrade, standard upgrade and technology upgrade to further improve the safety of new energy vehicles.

　　On May 8, a brand pure electric van spontaneously ignited at a charging station in Dongguan, and the photos of multiple cars charged together next to it exploded in the circle of friends. On May 18th, a video of a brand pure electric car suddenly caught fire and exploded in a public parking lot, which once again made the topic of pure electric car spontaneous combustion attract consumers’ attention.

　　According to incomplete statistics, in the short period of three months since May last year, 79 new energy vehicles caught fire in China, involving brands ranging from imported Tesla to tens of thousands of China brand products, with a wide distribution range. Wang Chuanfu, chairman of BYD’s board of directors, said: "The safety accident of any brand will affect the healthy development of the whole industry."

　　In order to further improve the safety of new energy vehicles, on May 12, the Ministry of Industry and Information Technology organized and formulated three mandatory national standards for electric vehicles and power batteries, which were approved by the State Administration of Markets and the State Standardization Administration Committee and will be implemented on January 1, 2021. "The standard increases the thermal diffusion test of the battery system, requiring that the battery system will not catch fire or explode within 5 minutes after the thermal runaway of the battery monomer occurs, which will reserve the necessary safe escape time for the occupants." Experts from the Ministry of Industry and Information Technology said.

　　"This year, Contemporary Amperex Technology Co., Limited and BYD, two leading companies in the field of power batteries in China, have achieved innovations in the field of battery pack technology." Ou Yangming Gao, academician of China Academy of Sciences and vice chairman of committee of 100 of China Electric Vehicle, said that CTP of Contemporary Amperex Technology Co., Limited and blade battery technology of BYD have greatly improved the energy density and significantly reduced the cost of lithium iron phosphate batteries with obvious advantages in safety performance, which will be a great boon for consumers of pure electric passenger cars.

　　Cartography: Cai Huawei

Ma Huateng criticized by name： ten thousand words to interpret how Tencent lost the key battle of party games

Author |Pang ruijin

Edit |Hu zhanjia

In the recent game circle, the most eye-catching is undoubtedly the party game war between Tencent’s Dream Star and Netease’s Egg Party. Previously, Zero-state LT (ID: Lingtai _ LT) made a detailed interpretation of this in the article "Ren Yuxin’s" Opening Ding Lei ":The Star of the Dream of the Yuan Dynasty must not be guarded by the Iron Throne | Interpretation of Ten Thousand Words".

Now that three months have passed, what is the situation between the two sides?

Players who have paid attention to these two games clearly know that the indicators of Yuan Meng Xing are obviously behind those of Egg Party at present. Let’s see what happened in these three months.

The annual meeting named "Yuan Meng Xing"

Ma Huateng explained the reason for "going all out"

On January 29th, at the annual meeting of Tencent in 2023, Ma Huateng, Chairman and CEO of Tencent, spent 35 minutes reviewing in detail the development of Tencent’s businesses in the past year and made plans for the future.

Among them, when talking about the game business, Ma Huateng focused on "Dream Star":

"Games are our trump card business. At present, it is known as the world’s largest game company, and it seems to be lying on the credit book of success.

However, in the past year, we have been greatly challenged. The new generation of game companies have emerged one after another. From the gameplay to the content category, we are at a loss for a while, and friends keep producing new products. We feel as if we have made no achievements-we have also launched new products, but they are not as good as expected.

In the last two months, the leisure family party game "Yuan Meng Xing" has just entered the battlefield.

Although it is late, it is not only a game for us, but also has a social component. This is our base camp position in itself, and we must go all out and ask all businesses to combine and explore common development. "

Ma Huateng delivered a speech at the Tencent Annual Meeting in 2023.

Ma Huateng’s statement shows that Dream Star bears the ambition of Tencent, the company’s next rival in the game field, the glory of the king or Peace Elite.

From this, we can also know that the main reason why Dream Star was promoted to Tencent Group’s strategy is that the product and traffic combination model of Tencent’s core battlefield "game+social relationship chain" is being challenged-UGC social game "Egg Party" wearing an entertainment coat is rapidly becoming popular in the social field of acquaintances and strangers of teenagers, and it has achieved a monthly life of over 100 million in just one and a half years, and gained 500 million registered users, directly entering Tencent’s social base camp.

But at the same time, Ma Huateng also criticized that the game business can’t lie on the credit book. Compared with the new products of friends, tencent games’s business lacks bright products.

Ma Huateng’s dissatisfaction has its own reasons: according to the financial report data, tencent games got a rough start in 2023, especially local games: Q1 revenue was about 35.1 billion yuan, up 6% year-on-year; In Q2, it dropped to 31.8 billion yuan, down about 9.4% from the previous month. The domestic market revenue of Q3 games increased by 5% year-on-year to 32.7 billion yuan, but the growth rate was far behind that of the international market by 14%.

Judging from the PPT of Tencent’s annual meeting circulated on the Internet, Ma Huateng refers to the new products of friends, mainly referring to Netease’s "Going Against the Water" mobile game and "Egg Party", which set off the banner of new travel and even sent Netease to the fourth place in the market value of Internet companies, as well as the "Collapse: Star Dome Railway" launched by Mihayou, which can succeed "The Original God".

The PPT at Tencent’s annual meeting was transmitted online, in which competitors’ new products, such as Netease’s "Going Against the Water" mobile game and "Egg Party" and Mihayou’s "Collapse: Star Dome Railway", performed brilliantly.

In contrast, almost all the new products launched by Tencent in 2023 were eclipsed. The only bright spot was Yuan Meng Xing, which Tencent bet on the resources of the whole group, and it needed to compete directly with Netease’s Egg Party. This is a hard and protracted war, and even if Tencent goes all out, it may not be able to achieve its strategic goals.

Hundreds of people’s "Egg Party" suppressed thousands of people’s "Yuan Meng Xing"

Netease got revenge for the chicken-eating war.

Tencent’s emphasis on Dream Star is almost unprecedented.

On the research and development level, as a strategic product, Yuan Meng Xing was personally created by Z1 Studio led by Yao Xiaoguang, president of Tianmei Studio Group, the most powerful subsidiary of Tencent IEG.

Because Yao Xiaoguang is also the head of social platform business of Tencent PCG, and is in charge of QQ, Yuan Meng Xing was originally named as "ZPLAN", which is a one-dimensional universe project exploration focusing on games and social orientation. After a period of exploration of super QQ show, with the fire of Netease’s Egg Party, it evolved into the final form of Yuan Meng Xing as a competing product to meet players.

When ZPAN was first exposed, it was rumored that Tianmei had set up a team of more than 1,000 people, working in Shenzhen, Beijing and Shanghai, and Tianmei also had R&D team members from several other studios involved. According to an internal employee of Tencent IEG, the entire Tianmei studio group, except L1 and L2 (studios mainly responsible for the glory of the king and the glory of the king: The World), has helped to participate in the research and development of Yuan Meng Xing, "grabbing people everywhere, and the workstation can’t sit down".

On the marketing level, the first wave of marketing offensive has been fierce since the launch of Dream Star on December 15th. On December 2, 2023, Tencent not only announced the official launch time of the game, but also announced in a high-profile manner that it would invest 1.4 billion yuan in the first phase, without capping the long-term investment, more than 600 heads of KOL waving flags, and Tencent poured all the resources of the whole group to help, which made Yuan Meng Xing show the appearance of the opening king. As soon as it appeared, it overtook Egg Party in both the download list and the best-selling list.

Similarly, Netease attaches unprecedented importance to Egg Party. Ding Lei, CEO of Netease, said in early 2023 that Netease would continue to invest more R&D power and management resources in Egg Party, making it a product with 10 or even 20 years of vitality like Fantasy Westward Journey. To this end, Ding Lei broke the convention and stared at the game project personally, not only asking questions, but even being willing to participate.

However, according to the latest report, there are only about 100 people in the team behind "Egg Party", which can’t be compared with "Dream Star". However, under Netease’s strong defensive strategy, Yuan Meng Xing only beat Egg Party for 20 days in the best-selling list, and then entered a stalemate stage for about a week, and then Egg Party began to overtake Yuan Meng Xing, which led Ma Huateng to criticize the game business mercilessly at Tencent’s 2023 annual meeting and explained why he should go all out to do Yuan Meng Xing.

Below, we can re-examine the process of engagement between the two sides from the data and time nodes published in Egg Party and Dream Star:

It is understood that "Egg Party" became popular during the Spring Festival in 2023, with a maximum income of over 10 million per day and a maximum daily activity of over 30 million, and continued to top the iOS game list within one month. On September 7, 2023, Netease announced in a high-profile way that "Egg Party" had achieved an unprecedented "double-billion achievement"-that is, MAU (monthly active users) exceeded 100 million+the total number of maps totaled 100 million. On December 8, Netease announced that the cumulative number of registered users of Egg Party exceeded 500 million.

On December 15th, Tencent’s Dream Star was launched, and the two sides launched an offensive and defensive war of marketing purchase. For the results, the outside world can only analyze the gains and losses of both sides from the changes in various lists.

Originally, Yuan Meng Xing dominated the Egg Party in both the best-selling list and the download list, but on January 1st, the Egg Party achieved a short-term overtaking, and from January 11th, Yuan Meng Xing has been behind the Egg Party in the best-selling list (Ma Huateng’s speech at Tencent’s annual meeting was in this period), and it was not until March 15th that the new season started that it overtook the Egg Party.

Comparison of the Best-seller Rankings of Yuan Meng Xing and Egg Party

Comparison of Download Rankings between Yuan Meng Xing and Egg Party

On January 25th, 2024, the creative team of Yuan Meng Xing released a "Letter to All Players of Yuan Meng Xing" through Weibo, official WeChat official account and other channels, in which some data performances since the launch of the product were disclosed for the first time-in less than one month after the launch of Yuan Meng Xing on December 15th, 2023, the number of registered players exceeded 80 million.

Tencent officially announced that the number of registered users of Yuan Meng Xing exceeded 80 million in the first month of its launch.

Then, on February 2, 2024, the Egg Party sent a happy news called "Egg Victory Ceremony" to the players in the game, saying that "we won again", and announced that the daily play times of Egg Paradise exceeded 100 million, 400,000+content creations were added every day, an average of 3.8 paradise maps were born every second, and the game had 20 million+creative partners with love and like-mindedness.

Next, Netease officially announced that the DAU (daily active users) of Egg Party on New Year’s Eve exceeded 40 million, and after the first day of the New Year’s Day, Dream Star was overtaken by Egg Party in the download list, and the gap between the two sides was rapidly widened during the whole Spring Festival file-data points, as of February 15, Egg Party was in China App Store for nearly 30 days.

Netease announced on the first day of New Year’s Eve that "Egg Party" will live more than 40 million days.

However, Yuan Meng Xing has not yet released all the data during the Spring Festival, but what is certain is that both DAU and Liushui are far lower than Egg Party, so Tencent’s offensive campaign for the Spring Festival has not won, but has been completely surpassed by Netease. So, how does Netease arrange the "Egg Party" to keep rolling?

Originally, Egg Party announced that it would invest 500 million yuan to encourage the creation of UGC content, but Dream Star announced that it would spend 1.4 billion yuan to encourage the creators of UGC in the first stage before it went online, and the subsequent investment would not be capped. After entering 2024, "Egg Party" quickly followed up and announced the opening of the annual plan of "10 billion subsidies to give back eggs". The first step was to double the original incentive of 500 million yuan to 1 billion yuan, and even provide employment opportunities.

At the beginning of 2024, Netease announced the opening of the annual plan of "10 billion subsidies to give back eggs"

Netease’s strategy of spending a lot of money has achieved results. Egg Party not only continued the popularity of last year’s Spring Festival, but even promoted DAU from 30 million during last year’s Spring Festival to 40 million on New Year’s Eve this year. However, the performance of Dream of the Yuan Dynasty has gone from bad to worse, which can only be explained as the struggle between two tigers is bound to hurt …

It can be said that this war not only failed to repeat the history of the "chicken-eating war" between Netease and Tencent five years ago, but also allowed Netease to report the "revenge with one arrow" for the defeat in the chicken-eating market five years ago.

Spring Festival marketing war

Who is better?

Kwan, the producer of Egg Party, said in an interview with foreign media mobilegamer.biz recently that the success of Egg Party depends not on huge purchases, but on effective promotion and marketing with UGC as the core, and the promotion of Egg Party depends on players and communities. For example, in January, the Tik Tok account of "Egg Party" rose by 13.84 million yuan, of which 10.28 million yuan rose in a week through the Spring Festival theme activities, which overwhelmed Dong Yuhui, and now it generates billions of views every month.

From January 22 to January 28, 2024, Egg Party gained more than 10.28 million yuan in a week through the theme activities of the Spring Festival.

On the other hand, the recent defeat of Yuan Meng Xing made Tencent fail to win the "king" position of the party game track. Is it a strategic mistake of Tencent, or is its strategy too conservative? And we can see the whole leopard from the fierce confrontation between the two sides in the Spring Festival stalls.

Actually, Ma Huateng didn’t arrive at the Spring Festival when he spoke at Tencent’s annual meeting. However, due to the family-friendly nature of Yuan Meng Xing and the fact that Egg Party was popular during the Spring Festival holiday last year, both players and practitioners regarded Yuan Meng Xing’s efforts in the Spring Festival as a time window and opportunity for Yuan Meng Xing to regain the situation, and Yuan Meng Xing also opened on January 26th.

During the whole Spring Festival of 2024, Tencent and Netease further "made a big fight" around the game Spring Festival welfare, celebration activities, star power, IP linkage, UGC content and so on. All kinds of marketing inside and outside the game are pervasive, and the marketing methods adopted by each party can almost find targeted countermeasures in the other party, such as:

"Egg Party" invited Andy as the spokesperson, while "Dream of the Yuan Dynasty" invited Adam, YUQI and Daxun Wei; "Egg Party" is linked with bears, while "Yuan Meng Xing" is linked with brands such as Altman and Milk Dragon. "Egg Party" carries out IP linkage with the Forbidden City to watch the Tang Dynasty, and promotes the traditional culture through innovative scene presentation and interesting cultural relics play. "Dream of the Yuan" is linked with several brands, such as Juewei Duck Neck, Haidilao, Luckin Coffee, Laiyifen Snacks, the GreenParty and Clever, to create offline stores and online games, so as to enlarge the influence of games in users’ real life.

During the Spring Festival, "Egg Party" also achieved the feat of covering hundreds of cities online through 43 Spring Festival temple fairs in 33 cities in 15 provinces, plus 154 egg friends’ encounters and some punching activities. "Dream of the Yuan Dynasty Star" launched a variety of linkage products offline, including "Star Treasure" dolls launched in cooperation with the Green Party and other brands, physical collection cards in cooperation with Aofei Entertainment, and even limited-edition "Dream of the Yuan Dynasty Star" theme fireworks products launched in cooperation with Liuyang Fireworks …

During the Spring Festival, the official of Egg Party actively arranged the offline Spring Festival temple fair activities.

A limited edition theme fireworks product jointly launched by Yuan Meng Xing and Liuyang Fireworks.

The most noteworthy thing about this is that the two sides take turns to board the Spring Festival Evening or other parties, which is very likely that you will sing and I will appear-

In fact, the first to start the cooperation mode between the game and the mainstream party is Yuan Meng Xing —— On the evening of December 31st, 2023, an adaptation song of "Family Fun" from Yuan Meng Xing named "Dream Together and Find Yourself" boarded "Sailing 2024—— New Year’s Eve Party of CCTV". When introducing the program, the host also specifically mentioned "Thanks to Tianmei Studio Group for their strong support to this program. Gather good friends anytime, anywhere. Dream star, let’s go to happiness together! "

The adaptation song "Dream Together" of "Dream of the Yuan Dynasty" appeared in the New Year’s Eve party of CCTV Headquarters.

Perhaps Netease was inspired by the linkage mode of game and party cooperation initiated by Tencent, so it planned a series of linkages between Egg Party and mainstream parties during the Spring Festival-first, Happy Birthday, which was adapted from the theme song of the seventh season of Egg Party on February 2nd, won the CCTV 2024 network Spring Festival Evening. For this party, CCTV’s four channels broadcasted 12 times in a row, and the whole network broadcast volume exceeded 1.5 billion. Then, on February 7th, the seven opera styles of Egg Party were even more stunning, and they appeared in the 2024 Henan Spring Festival Evening hosted by Henan Satellite TV. Many people were amazed by the combination of reality and drama art and expressive force.

"Egg Party" won the CCTV Headquarters’ 2024 Internet Spring Festival Gala on New Year’s Eve with "Happy Birth" adapted from the theme song of the seventh season.

"Egg Party" appeared in the 2024 Henan Spring Festival Gala hosted by Henan Satellite TV.

Netease was not satisfied with the Spring Festival Evening of CCTV and local TV respectively. On New Year’s Eve, it also held the 2024 Spring Festival Evening of Egg Island in the game, and built a new cyber New Year’s Eve with young players in three "Spring Festival Evening".

"Egg Party" held the 2024 Egg Island Spring Festival Evening in the game.

Pay attention! ! ! I’m the most beautiful egg in the Spring Festival, and I’m going to connect to three "Spring Festival Galas"!

After boarding the three Spring Festival Galas in succession, The Egg Party really attracted the attention of the mainstream network to a certain extent, and brought a very effective circle-breaking effect. According to statistics, on the three social platforms of Weibo, Tik Tok and bilibili, "Egg Party" generated eight related hot searches during the Spring Festival.

After boarding these three Spring Festival Galas in succession, there were eight related hot searches made by Egg Party during the Spring Festival.

As a direct competitor of Egg Party, Yuan Meng Xing was caught off guard by Netease’s Spring Festival Evening offensive for a time. After returning to work after the Spring Festival, the Yuan Meng Xing project team quickly reached a second cooperation with CCTV. This cooperation is to let "Yuan Meng Xing" broadcast the CCTV Lantern Festival live, and let the host read such a slogan simply and directly:

"Next, welcome everyone to" Yuan Meng Xing ".You can watch the Lantern Festival party and participate in solve riddles on the lanterns activities through the genuine family party APP or WeChat QQ Yuan Meng Xing applet. You can also get permanent’ fashion’ and’ lantern lights’! "

"Yuan Meng Xing" directly chose to cooperate with CCTV Lantern Festival.

However, this is also the advantage that Yuan Meng Xing with built-in Tencent video is more inclined to use Tencent’s resources to create a "small meta-universe" compared with Egg Party. Previously, Dream of the Yuan Dynasty used a projector in the Star Home to let users watch Tencent videos in the game, but this time, Dream of the Yuan Dynasty directly set up a new big screen in the middle of the Star Dream Square, so that all players can watch the live broadcast of CCTV Lantern Festival here.

"Star of Dreams" directly set up a new big screen in the middle of "Star Dream Square" to broadcast the CCTV Lantern Festival live.

This time, "Dream of the Yuan Dynasty" was presented in a live online interactive way: CCTV host and "Dream of the Yuan Dynasty" invited the audience in front of the scene and TV to solve riddles on the lanterns together; In the live broadcast, Xingbao showed riddles and did enough interaction; Finally, the host invited everyone to go to solve riddles on the lanterns in Yuan Meng Xing.

The host of CCTV and Yuan Meng Xing invited the audience in front of the TV to solve riddles on the lanterns together.

The way in which "Dream of the Yuan Dynasty Star" linked with the party was a concrete presentation of the "super digital scene" proposed by Ma Xiaoyi, senior vice president of Tencent a few years ago. When modern technology meets traditional festivals, as the only "Little Metauniverse" live broadcast scene of CCTV Lantern Festival, it not only embodies innovation, but also deepens the integration and communication of "thought+art+technology", allowing the public to feel the fresh experience brought by digital technology while celebrating the festival.

The live broadcast of "Dream Star" to the 2024 CCTV Lantern Festival is a concrete presentation of "super digital scene"

It is also the linkage with the live broadcast of the CCTV Lantern Festival that made Yuan Meng Xing, which dropped to 42 on the best-selling list, jump to 16th on the best-selling list on the Lantern Festival, which raised the income curve. Although it still can’t catch up with Egg Party, this wave of Lantern Festival offensive can be regarded as a hope for further counterattack of Yuan Meng Xing in the future.

However, the income curve of Yuan Meng Xing declined further, and it fell out of the top 50 of the best-selling list for the first time on March 7, which has already declared Yuan Meng Xing’s defeat in this round of the Spring Festival party game war. However, Tencent has not given up "Dream Star", and is currently preparing for the next big version of the content update, when a new round of party game showdown will be ushered in.

On February 29th, Netease released the financial report for the fourth quarter and the whole year of 2023. Although it set the best performance in history (revenue exceeding 100 billion for the first time and profit exceeding 30 billion for the first time), the Q4 revenue and profit were not as good as the market expectation, which led to the decline of Netease’s share price. Behind the decline of Netease Q4′ s performance, one is the lack of new games, and the other is to block "Dream Star". Netease has greatly increased its marketing expenses.

Ding Lei, the boss of Netease, commented on this: "The increase in marketing expenses in the fourth quarter is mainly due to competition. I think this is normal. During the Spring Festival this year, the number of daily active users of Egg Party exceeded 40 million, indicating that the marketing expenses we spent have received positive and positive results. The proportion of market expenses next year will not change much compared with this year. We are still very strict in the management of market expenses, and we have been actively exploring various methods to effectively improve the return on investment, so I believe that there is no need to worry about it from the operational point of view. "

In 2024, Netease’s investment in "Egg Party" is still increasing. For example, Netease’s annual plan of "10 billion subsidies to give back eggs" is intended to send 10 billion yuan in 2024. However, at present, Netease has paid a lot of money to block Yuan Meng Xing. After all, under the fierce attack of Tencent, Egg Party successfully suppressed Yuan Meng Xing in the double list (download list and best seller list) throughout the Spring Festival, and has maintained its advantages to this day. Even Yuan Meng Xing has surpassed the mobile game "Against the Water" and "Fantasy Westward Journey".

UGC content ecological moat is too deep

"Yuan Meng Xing" is hard to shake the user disk of "Egg Party"

Party games are inherently leisure and social, with low game threshold and strong social attributes. In fact, they have become the social currency of young people and can be called a new generation of "family fun games".

In the initial online stage of Yuan Meng Xing, as a new product, the game, together with Tencent’s call for more than 600 online celebrity to help out and large-scale purchase marketing, once made the growth rate and increment of Yuan Meng Xing exceed that of Egg Party, but with the user growth rate and increment of Yuan Meng Xing, it was exhausted, so it still could not swallow the stock market of Egg Party after one month.

During the Spring Festival, people will have a lot of leisure time, and large-scale population migration activities have also created conditions for the popularization of party games. Therefore, as the highlight moment of party games, the Spring Festival file is a severe test for Tencent and Netease. Therefore, both Tencent and Netease took the Spring Festival file as the stage of the second round of the party game war. However, in this fierce marketing war of the Spring Festival file of the party game, Yuan Meng Xing not only failed to shake the first-Mover advantage of Egg Party, but even further widened the gap.

Now Tencent and Netease have been fighting for three months, and both sides realize that this is not the battle of Tianwangshan, which can be done quickly, but will be a protracted war like a seesaw. Then, how can Yuan Meng Xing reverse the decline of "opening higher and walking lower"? Since big money marketing cannot reverse the situation, perhaps Tencent should make changes from the product level.

Party games are for young people, and the target users should be young people. The Star of Dreams wants to be a national leisure game of "Xian Yi for all ages" and replicate the success of the glory of the king. For this reason, Tencent integrated biochemical pursuit, Grandmaster at Arms, hide-and-seek, breaking through Neverland, Who is a werewolf, undercover action, etc. into Yuan Meng Xing, in an attempt to build a QQ game hall with party attributes and provide players with more choices.

Various ways of playing in Yuan Meng Xing

However, the recent data decline of Yuan Meng Xing also shows that the game with the goal of "Xian Yi for all ages" and "all ages" is probably a false proposition. Yuan Meng Xing wants to be a family fun game for users of all ages in product positioning, but the result that any group wants to do it may be that every group can’t do it well. If a player says that in the werewolf killing mode, the experience of single player matching and team matching is completely different, Tencent chose to sacrifice the game experience of single player in order to match the traffic of team matching.

On the Zhihu, the discussion about the declining popularity of Yuan Meng Xing has also become a hot topic. "How do you think that the popularity of" Yuan Meng Xing "has been greatly reduced after one month of service?" It has been viewed more than 2.18 million times, among which many game practitioners actively express their opinions.

According to the game planner "The Magician Cat is Extraordinary", when a homogeneous competing game appears, players tend not to play this homogeneous competing game because the original sinking cost is too high, for example, a lot of time and money spent before the game, various props accumulated in the game, and accumulated social relationships.

"The Magician Cat is Extraordinary" also compares the failure of many game products that follow the strategy, such as the glory of the king, and thinks that products that are essentially homogeneous can’t attract players to abandon sunk costs and throw themselves into the embrace of new products, unless Dream Star is "much better, good enough to make you willing to give up the old games you played before", otherwise, before Netease’s Egg Party doesn’t make any fatal mistakes,

The game industry analyst "Du Li Ren" thinks that "Yuan Meng Xing" lost in Goose Factory and didn’t realize that party games/family fun games/leisure competitive games/Sugar Bean People like games can make a big DAU product in China market. However, under this throne track, if the first-hand advantage is lost, the cost and difficulty of catching up will still be unbearable even for Goose Factory.

"DuDu Chestnut" also added that if the success of "Egg Party" is an ancient god-level splash of wealth because the product mispronounced the spell, then the current failure of "Star of Dreams" is the inevitable result of Don Quixote’s challenge to the throne windmill. From the marketing behavior of Goose Factory, we can see that the idea of launching the whole product reveals a sense of despair and fatalism that going out without proper sword has been besieged by six sects of Guangmingding.

In fact, two users in Zhihu, who are practitioners in the game industry, believe that the failure of Dream of the Yuan Dynasty lies in the loss of the first-hand advantage as a follower, and the migration cost is involved when users switch to new products after paying a certain sunk cost. From the game design point of view, Yuan Meng Xing, which stands on the giant’s shoulders, is not because the product is not good enough, but because the UGC community has already formed before the Egg Party, and the corresponding users’ minds, emotions, culture and socialization are difficult to be successfully copied by the latecomers.

Maybe someone will refute the case of Netease’s chicken-eating war that Tencent’s post-production team won five years ago, but if we make a detailed reply, the situation faced by these two wars is different:

First of all, Netease’s "Wild Action" was less than half a year ahead of Tencent’s mobile game of eating chicken. Although the daily active users exceeded 20 million, the user relationship chain has not yet settled, and the sinking cost of users abandoning the game is not high. The game of eating chicken belongs to the competitive battle category that Tencent has always been good at. Players are more accustomed to using Tencent’s traffic based on WeChat and QQ and the user’s social relationship chain to open black, not to mention Tencent also owns the copyright of genuine chicken-eating games. In addition, internal Tianmei and Photon are also engaged in horse racing, and the two studios have been deeply involved in the shooting game track for many years, and they are ahead of Netease in polishing and restoring the details of the products. Finally, before the game version number was obtained, Tencent directly killed Netease’s chicken eating game by operating two chicken eating products for more than one year at a loss.

In addition, in terms of product quality, Netease’s Wilderness Action is also one level worse than Tencent Photonics Studio’s Jedi Survival: Stimulating the Battlefield. Netease uses its own engine Messiah to develop, and the picture quality and operation feel are not enough. Tencent uses unreal engine 4, which is consistent with the end-game "Survival of the Jedi", and restores the game experience anchored by the end-game to the greatest extent. In addition, Netease’s accumulated experience in shooting game track is far from Tencent’s, and the route of photon selection to restore the end-game has also defeated the innovative route of mobile games chosen by Tianmei. In the end, "Jedi Survival: Stimulating the Battlefield" successfully ate the "chicken" from the melee of many mobile games.

Ma Xiaoyi, senior vice president of Tencent, once commented on Tencent’s winning the chicken-eating war: "When the door of a market segment has not yet been opened, it needs enough strength, that is, good enough products and sufficient resources, to push the door open. For example, some people started shooting games in China in 2004, and Tencent only started doing them in 2008. The ultimate success is those who achieve quality, get a good solution in key gameplay, understand the core of this game, and build the surrounding ecology based on the core, so that such products can finally be. " It can be seen that if you want to open a new game category, quality must be the premise, which is more important than speed and traffic. If you are not a pioneer, you will definitely win. Obviously, the quality of Operation Wilderness, which was half a year ahead in the starting stage at that time, was not enough to create a chicken-eating category in mobile games with a strong attitude.

However, the deeper reason is that the user demand of competitive war games is different from that of party games. The user demand of chicken-eating games lies in being able to quickly team up with acquaintances and friends and match strangers with the same level, while the user demand of party games is based on the content ecological interaction of UGC.

The social relationship chain based on acquaintances is the biggest advantage of Tencent’s entry into the game field, and Tencent is also good at accurately matching users with similar competitive level, especially under the premise that Tencent already has the successful case of the glory of the king, so the biggest advantage of Jedi Survival: Stimulating the Battlefield is that it can make many players match in a short time, and there are a large number of robots in the low sub-bureau, so that many players with poor skills can also get a very good game experience, which effectively guarantees the players.

However, the moat of UGC content ecology is deeper than the social relationship chain and user matching mechanism. In this respect, Tencent has not had a particularly successful product case so far, let alone being able to achieve a latecomer. Of course, when it comes to content and community genes, Tencent is also indispensable, and casual games are Tencent’s strengths. What Tencent needs to do now is to come up with an original explosion phenomenon-level new tour and be a leader rather than a follower. In the long-term competition of party games in the future, tencent games also urgently needs a successful explosive product to boost its morale, to prove that it understands and can catch young people.

Nowadays, Egg Party has evolved from a single game to a platform product. With massive user resources, high-quality maps and a large number of game anchors, Egg Party continues to generate word-of-mouth and brand influence, and fully expands the content ecology of UGC through a benign snowball-like positive cycle.

Kwan, the producer of Egg Party, told foreign media that Egg Party was originally established as a UGC project, so it is not just a party game. "Other party games usually rely on the development team to create most levels and game mechanisms. However, in Egg Party, we believe in one principle: players are the most creative people and have unlimited potential. Therefore, Egg Party attaches great importance to UGC. The core of UGC is to lower the threshold for the use of editors. "

Kwan admits that the first day of Egg Party was not popular because it takes time for players to create and share levels. "In fact, the development of Egg Party in China market is not smooth. We experienced days of low morale and confusion. However, by persisting in constantly improving the UGC experience, we have gradually won the recognition and support of the majority of players. " Kwan said, "So far, more than 10 million players have become map makers, with an average of 10 maps per person." According to the data released by Netease before the Spring Festival, there are now more than 20 million creators of Egg Party, and an average of 3.8 paradise maps are born every second.

Kwan added that "Egg Party" is not a kryptonite game. On the contrary, the commercialization of the game is mainly based on appearance. "Our goal is for all players to establish close social ties in the game, become friends and get together. Therefore, our core business philosophy is to help players be themselves. "

The first creator conference of Egg Party was held on June 17th, 2023. The producer Kwan said that the UGC map of Egg Party was added by one million every week, and the number of creators exceeded ten million.

In contrast, Yuan Meng Xing, which entered the market one and a half years late, even if it invested 1.4 billion yuan in incentive funds to provide all-round support to UGC creators, it would be difficult to cross the moat of UGC content ecology in Egg Party. For example, it is also a recently recommended map. The number of UGC maps of Egg Party is generally in the millions, and the most can even be played by millions of people. On the other hand, "Dream of the Yuan Dynasty" is on the order of 100,000, and at least only tens of thousands of people play it. The user activity of both UGC games is obvious.

The UGC content of Egg Party is too deep, and Yuan Meng Xing, as a follower, is insurmountable.

In fact, Tencent’s product style has always been better at the improvement and perfection stage from 10 to 100, rather than the initial cultivation stage between 0-1 and 1-10. Therefore, the failure of Dream Star is not due to the product strength, but the more important factor is that Tencent, which lost its first-Mover advantage, failed to lay a good foundation in the content ecology. Compared with the UGC content ecology spontaneously formed by the players in Egg Party, Dream Star can’t really build the foundation from 0-10 initial cultivation stage by throwing money alone, so it is naturally difficult to build a towering building from 10-100 on the "tofu soil".

This is the same from the Weibo war with Sina on the social media track in Tencent’s history, the UGC long video war between ByteDance and bilibili on the watermelon video, and the catching-up pace of Tencent’s video number VS Tik Tok on the short video track at present. Of course, just as Ma Huateng described the video number as "the hope of the whole goose factory", Yuan Dream Star is too late to enter the market and is a follower, so it is difficult for Yuan Dream Star to cross the community barrier of UGC content ecology of the pioneer Egg Party.

Back then, Tencent, as a follower of Sina, launched Tencent Weibo only for defense. When WeChat was born, Tencent immediately switched tracks and carried out All in, which kept the foundation of the social empire in the mobile era, and then got tickets for the mobile Internet, which was far more successful than being a social media platform.

When WeChat was born, Tencent immediately changed the track and carried out All in, which was far more successful than being a Weibo.

Today, 14 years later, the whole network is paying attention to the party game war between Tencent and Netease, two China Internet giants. Netease, a veteran game giant in China, which is often known as the "second child of the Millennium", is definitely not willing to be relegated to Tencent for a long time; Tencent, on the other hand, will never give up its position as the game and social leader when it lacks a king-level game relay that can change the industry structure for five consecutive years.

In 2024, if Dream Star wants to achieve something, I’m afraid it needs to readjust its positioning, and make differentiation according to user data and market feedback, so that there is hope of overtaking Egg Party in a corner. He Beihang, a game industry analyst who has worked in Netease and Tencent successively, wrote on his official website that the most suitable route for Yuan Meng Xing is to be different from Egg Party, and the target users are mainly young people with social needs for marriage and love. The game environment is also improved for such users, and the market that Egg Party cannot reach is "established".

Tencent loses key battle

What is the future of Yuan Meng Xing?

Tencent Tianmei Studio Group, which once came from behind in the MOBA mobile game war and made "the glory of the king", a "money printing machine" that made Tencent eat dividends for almost ten years, is undoubtedly the studio with the most abundant funds and resources in the game industry in the world. For example, today’s American studio group mobilized the elites of major studios to create "Star of Dreams", and then mobilized the group’s resources All in to fully bet on entering the party game track that is regarded as the position of guarding Tencent’s social base camp, and it is also a key battle for Tencent to compete for Z generation users.

However, Yuan Meng Xing failed to make Tencent’s dream come true in this crucial battle. Now, Tencent is facing the situation that on the one hand, Netease shook the basic social disk with Egg Party, which caused a "backyard fire", and on the other hand, it supported the creators’ high-intensity marketing investment through "money-buying ability"+joint endorsement+red envelopes "pulling people’s heads" and throwing money, but it did not achieve remarkable results, and the user retention rate was not high.

Nowadays, in this battle that Tencent attaches great importance to, it can’t "lose" or retreat. There are two main roads in front of Yuan Meng Xing: First, it is willing to accept the failure of Yuan Meng Xing, give up its determination and behavior to compete with Netease in party games, and turn to other tracks to find new opportunities; The second is to continue All in, develop a new version of Yuan Meng Xing, and wait for the right time to compete with Netease again.

In addition, Tencent can further increase the price after making a choice in "Dream Star", and then settle down again on the track of party games, support new projects as challengers, and compete with Netease again. For example, among Tencent’s four major studios, only Tianmei Studio Group will go to war at present. It is not excluded that other studios or Tianmei will continue to carry out horse racing attacks on the party game track in the future.

No matter how Tencent will respond next, it will be a key turning point in the history of China’s game industry, which also means that Tencent’s pre-emptive competition mode is not omnipotent in the past. From the "IEG self-research project springing up plan" released by Tencent at the beginning of this year to strengthen the investment in research and development resources for new opportunities, new gameplay and vertical game incubation, Tencent itself is aware of this problem and has started its own reform mechanism for change, but the effect remains to be seen.

On March 15th, after the "Time Roaming" version of Yuan Meng Xing was updated in the new season, the game realized the formal intercommunication between WeChat and QQ. This is also the first time in history that Tencent’s games directly opened the WeChat and QQ ecosystem, and Yuan Meng Xing also surpassed "Egg Party" for one day on the best-selling list. For Tencent, it has undoubtedly opened a new journey of Yuan Meng Xing. It can be seen that at present, Tencent still won’t give up "Dream Star", and it will not easily give up on the track of party games. What kind of big moves Tencent will sacrifice in the future is worthy of continued attention.

"Yuan Meng Xing" realized the official intercommunication between WeChat and QQ, which is the first time in history that Tencent games directly opened the WeChat and QQ ecosystem.

Just as Ma Huateng criticized the unsatisfactory performance of the game business at Tencent Annual Meeting in 2023, he encouraged all the staff: "Now we are as excited as chicken blood, and we are back to the process of how to step up from more than a dozen people in the game industry. Recalling the difficult process of starting a business, we will have a fighting spirit. We can’t lie on the credit book and retreat if we don’t advance."

How will Tencent IEG make a choice in the future, and can it hand over an answer sheet that will satisfy the big boss Ma Huateng?

Make history! E-sports became the official event of Asian Games for the first time.

　　On December 16th, the 38th General Assembly of the Asian Olympic Council was held in Muscat, Sultanate of Oman. This meeting approved e-sports as the official project of the 2022 Hangzhou Asian Games.

　　The 19th Asian Games will be held in Hangzhou, China from September 10th to 25th, 2022.

　　According to the project attributes and setting principles, the Hangzhou Asian Games Organizing Committee reported the proposal that e-sports was selected as the official project of the 2022 Hangzhou Asian Games at the general meeting of the Olympic Council of Asia on the afternoon of December 16th. At the meeting, the OCA approved the plan submitted by the Hangzhou Asian Games Organizing Committee to optimize the setting of competition events, and added two events, e-sports and break dancing, on the premise of keeping 40 major events unchanged.

　　E-sports and chess belong to both "intellectual projects", while break dancing belongs to "sports dance". This means that e-sports and break dancing are officially included in the competition of Hangzhou Asian Games. Details such as the number of medals in new events and the way of competition will be improved in the follow-up discussion.

　　Following the 18th Jakarta-Megaport Asian Games in 2018, e-sports will become the official event of the Asian Games for the first time and be recorded in the national medal list.

　　From niche projects to independent industries, it is never optimistic to win glory for the country. This is a moment for the e-sports industry to create history, and it is also the glory that all e-sports users feel the same.

　　As a participant, witness and promoter of the development of the e-sports industry, Tencent E-sports will spare no effort to continue to move forward on the road of e-sports exchanges and work with all industry partners to create the best era of e-sports.

Industrial Consumer Finance： Value Symbiosis, Good and Far-reaching.

Recently, the policy on consumer finance has been continuous, and the development of the industry has attracted much attention. The tide is just the time to sail. As the first consumer finance company controlled by a joint-stock commercial bank in China, Industrial Consumer Finance has always adhered to the concept of the parent bank Industrial Bank, insisting on "lending with sincerity" and practicing Pratt & Whitney, rooting in Bamin and spreading its branches and leaves to all corners of the country.

Up to now, the company’s exhibition area has covered more than 50 major economically developed cities in China, with accumulated loans exceeding 330 billion and accumulated customers exceeding 21 million. The compliance foundation has been continuously built, the service quality and efficiency have been steadily improved, the digitalization level has advanced by leaps and bounds, and the corporate image and brand have been deeply rooted in the hearts of the people.

Consumer finance is for the people and promotes development from the perspective of the masses.

If you have a goal in your heart and a direction under your feet, the more you know, the more you will do. At present, China’s financial and economic structure has undergone tremendous changes, from the previous investment to the current consumption-driven. After vicissitudes and changes in the consumer market, consumer finance has emerged from the booming consumer market, and its position in economic development has become increasingly important. Following the Central Economic Work Conference, the General Administration of Financial Supervision once again stressed: "To promote the consolidation and enhancement of the economic recovery, we must accelerate the development of consumer finance."

To be broad and subtle. Small and micro groups are "capillaries" in economic development, so consumer finance should help the economy grow steadily, and in the final analysis, it should take meeting the people’s growing needs for a better life as the starting point and the end result. Xingye Consumer Finance has always been committed to improving the consumption power and quality of life of domestic residents and helping the development of the real economy. It adheres to inclusive finance’s initial intention, adheres to the service concept of "standing on credit and lending with sincerity", and features differentiated operations at the grassroots level. It cooperates with each other online and offline, making consumer finance deeper, more detailed and more refined, innovating consumer financial products and services in diversified consumption scenarios, and striving to make development "temperature" and people’s happiness "texture".

Taking serving the new citizens as an example, doing a good job in financial services for the new citizens is a necessary measure to satisfy people’s yearning for a better life and promote the common prosperity of all people. Under the guidance of the Action Plan of Xingye Consumer Finance Co., Ltd. on Serving the Financial Needs of "New Citizens", Xingye Consumer Finance focuses on the new citizen groups, based on the three product systems of "family consumption loan", "talent development plan" and "career development plan", fills the gap, strengthens the position and provides excellent service, and sends the mind to the "doorstep" and the warmth to the "heart". "New citizens generally have financial qualification defects such as insufficient collateral assets and lack of credit information. On the basis of adhering to offline pro-nuclear and pro-visit, we linked online big data portraits, accurately positioned demand, and always paid attention to the practical difficulties of new citizens. By covering diversified and universal consumer financial products such as life consumption, further education and employment, we provided them with pure credit, unsecured installment loan services and exclusive service programs to help new citizens start a better city life." Industrial consumer finance staff said.

A branch and a leaf always care about the situation, and show their responsibility with "value symbiosis"

Seek good and far-reaching, and both righteousness and benefit will last for a long time. Xingye Consumer Finance inherits the parent bank’s genes, and in combination with the requirements of the regulatory authorities, while striving for its own healthy, sustained and steady development, it takes the initiative to assume more social responsibilities, and pays attention to putting back social and humanistic care into the connotation of sustainable development of enterprises through every good deed within its power.

The "Xingcai Plan", which has been launched for three years, is the "sustainable development sample" of Xingye’s consumer finance exploration. The project gives priority to public welfare, and "let every aspiring young person go to school and study hard" is the initial intention of Xingcai Plan. In addition to providing loans for higher education, a total of 1.5 million yuan has been donated for the revitalization of rural talents, which is used to set up the "Xingcai Plan Scholarship and Scholarship". Among them, scholarships have been distributed to 195 college students with financial difficulties, of which rural registered students account for 68.6%; Scholarship funds are specially designed to reward educators who work in rural primary schools and make important contributions to rural revitalization.

In addition to scholarships, Xingye Consumer Finance also relies on the Xingcai Plan to unite with the government and schools to build a public welfare base for the inspirational growth of talents, give full play to the linkage role of the government, society and industry, make use of the existing resource advantages, pay attention to the shaping of students’ inspirational character and the cultivation of correct employment values, help college students become the human resources needed by the market and society, and further broaden and extend the rising channels of graduates, so that it is better to give them a sword than a stick.

Embroider Gankun at the head of the tide, and drive the engine with "digital intelligence technology"

In the era of digital intelligence, the business logic of consumer finance is undergoing fundamental changes, from the competition of capital and price to the competition of ecology and technology, and the role of science and technology is accelerating from supporting and ensuring to leading development. Under this background, Xingye Consumer Finance took the lead in formulating the information technology plan in the 14th Five-Year Plan, and according to the strategic goal of "building a financial technology weapon to enable the company to develop at a high speed and with high quality", it planned a blueprint for digital architecture, covering the whole life-cycle consumer credit service, optimizing financial supply by relying on digital tools, and fully empowering business development and management, and the picture of "Digital Xingye" slowly unfolded.

In promoting high-quality development, Industrial Consumer Finance has broken the geographical limitations of physical outlets with the help of digital technologies such as the Internet, big data and artificial intelligence, and its service radius and coverage have been greatly expanded; Build automated and standardized risk identification, anti-fraud, post-loan collection and operation systems, and gradually improve operational efficiency; Identify and quickly respond to customers’ personalized service needs, and realize the networking of the whole business process, the automation of loan approval decision-making, and the normalization of 7×24-hour uninterrupted service. In terms of consumer rights protection, Industrial Consumer Finance actively explored the cross-domain cooperation of "digital finance+smart justice", put into operation the blockchain electronic deposit system, realized the data docking between the court case handling and the financial business system, reduced the burden of consumers’ proof, effectively realized data protection and consumer rights protection, and built a more efficient post-loan disposal channel to effectively resolve financial risks. At present, through the blockchain electronic deposit system and the Quanzhou Intermediate People’s Court, the company has realized the electronic deposit of credit in the whole process and cycle, automatically generating and submitting litigation materials in batches with one button, and has handled more than a thousand cases cumulatively, forming a good demonstration effect.

With its strong scientific and technological innovation ability and high service level, Xingye Consumer Finance won the "Tianji Award of Outstanding Consumer Finance Company in 2023" and was selected as the case of "Outstanding Brand Value Consumer Finance Platform in 2023".

Take root down and grow up. In the future, Societe Generale’s consumer finance will actively integrate into and serve the new development pattern, and stride towards high-quality inclusive finance with a more high-spirited attitude.

Disclaimer: This article is for promotional information, and does not represent the views of this website. If there is any violation or you think that the content of this page infringes your rights, please contact us and we will deal with it in time.

Reporting/feedback

Strengthen cultural self-confidence and undertake cultural mission

In Chongqing Geleshan Revolutionary Memorial Hall, the audience carefully visited and drew forward strength from the red culture; "Worry about the world first, and enjoy the world later." In front of Yueyang Tower Scenic Area in Hunan Province, thousands of tourists recited the famous work "The Story of Yueyang Tower" and got a free tour opportunity to feel the infinite charm of Chinese excellent traditional culture … The strong cultural atmosphere during the Mid-Autumn National Day holiday showed the world the spiritual outlook and cultural atmosphere of contemporary China.

习近平总书记强调：“在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是我们在新时代新的文化使命。”文化铸魂，润物无声。有文化自信的民族，立得住、站得稳、行得远。

新时代以来，弘扬中华优秀传统文化、革命文化、社会主义先进文化，文化传承发展呈现出新的气象、开创了新的局面，中华文明更加光彩夺目，中国人民更加自信、自立、自强，文明古国阔步迈向文化强国。深入挖掘节日文化内涵，拓展内容形式，创新活动方式，人们便能在广泛参与中丰富文化体验、感悟文化精髓、坚定文化自信。

日新月异的中国，需要在互学互鉴中保持文化定力，在守正创新中激发文化活力。坚定深沉的文化自信、保持高度的文化自觉、担当起新的文化使命，奋发有为、砥砺前行，就一定能铸就中华文化新辉煌，为强国建设、民族复兴注入强大精神力量。《人民日报》( 2023年10月08日 01 版)