Minions, stop being cute! On the counterattack of Chinese "big" animation

The word-of-mouth of the series on Douban is on the decline.


Special feature of 1905 film network In the summer, cartoons have been "marching" to the big screen one after another. Since July, 1-2 animated films have been released every week on average. Among these films, two have attracted the attention of fans — — One was released for 11 days and earned 780 million box office, while the other was the first "self-rated" Chinese animation. Now it has been released for nearly a week and the box office is less than 40 million.

 

However, in terms of word-of-mouth performance, the word-of-mouth of Despicable Me series has been declining continuously. The first douban scored as high as 8.5, and the rotten tomatoes in North America have maintained 81% freshness so far. When it comes to "Daddy Thief 3", the freshness of rotten tomatoes is barely 61%. The author interviewed several audiences at random, and most people only remembered Minions’s stupidity, but they were not impressed by the plot. Many fans commented that "the value of the series has been sucked up" and "it is really unnecessary to continue the series of hard-hitting sequels based on a popular character" … …

 

Douban netizens’ comments on "Daddy Thief 3"

 

Despicable Me came out from the first book, and formed its own routine with the type of anti-crime. The hero Gru was originally a thief, but he was always caught in the PK with other thieves. After each PK, he became an assistant to help the police solve the case. Even after the end of the second film, Gru was promoted to be an agent. When I thought that the anti-crime film was completely subverted, the third part added a new role — — Gru’s twin brother — — Drew, who wants to be a big bad guy, the game between the two brothers has become a point of view. However, with the addition of new characters, the whole film is still reduced to the pattern of anti-crime films, which has not been extended in depth.

 

 

In the movie, the most eye-catching thing is Gru’s assistant — — Minions. This is a group of yellow capsules that love bananas. They are bent on doing bad things with Gru, but they always make a sharp contrast by screwing things up. In the whole series, Minions’s setting is to pursue the nonsense contrast, and use this as an allegory to continue the unruly rebellious spirit in the first film.

 

 

With the overdevelopment of this series, Minions’s supporting roles are becoming more and more out of place, which is more like the existence of selling cute to ease the atmosphere of the film when the rhythm needs to be adjusted. Even the foreign movies are no different from the Despicable Me series except that their origins are explained at the beginning.

  

Minions’s sprouting became the performance of arresting people in this series of movies, but it gradually separated from the movie plot and became an expression pack instead. Compared with the same period of "The Great Protector", it is completely a film that is out of the routine and has ideas from the beginning.

The Great Protector may not be good enough, but it is an improvement.

 

We focused our attention on the Great Protector, and its douban score has risen from the initial 7.4 points to 8.2 points, which is the same as the evaluation in 2015. This is a very rare achievement for Chinese animated films. investigateGood lines, excellent painting skills, solidofMetaphorical content makes this animated film one of the high-quality summer movies.

 

The film takes the great protector’s search for the prince as an opportunity to come to a strange town called "Peanut Town". The whole story takes place in this small town, and the film is a dystopian story. Some people also commented that "this is the most extraordinary thing from 2017 to now, which is neurotic and negative, anti-ideal, anti-society, anti-humanity, anti-value, anti-children and anti-literature" and "even in Hollywood, it is difficult for us to see an animation with such a complex and dark theme. It is a very unique existence. Although it is not perfect, it is such an alternative and unique existence. It is unclear and can only be understood, but cannot be expressed." … …

 

Douban netizens’ comments on the Great Protector.

The director doesn’t think that from the flash era in 2004, he began to make animated short film series, including representative works "Blackbird" and "Millet Forest". Although a minority, it has long been famous in the animation circle. In the early works, we can already see the unique aesthetic of not thinking about the world. For example, in the role setting, I prefer to take the dark and strange style; In terms of content and line style, it is different from many animations of young teeth. Especially "Millet Forest", although each episode is only a few minutes, the director has constructed a very complete world view. These advantages have been continued in the Great Protector.

 

The animated series "Millet Forest"

 

In his early years, the director made his debut as a short drama series, tried a long animated film for the first time, and even invited the best editing of the golden statue — — Lin Aner participated in the production and editing. The director himself does have a lot of demands and things he wants to express. With Lin Aner’s "Golden Scissors", while ensuring the director’s authorship, he has done a strong control in editing and ensured the rhythm of filming.

 

On the Style of "Prince"

The most interesting, but controversial, part of The Great Protector is the style of lines. The lines in "The Great Protector" almost violate the cognition of many mass audiences on animation, and even feel a little "don’t talk to people". On the contrary, fans think that the lines are all designed and are the director’s own style. From the perspective of unfamiliarity, the balance of these lines is actually that what he wants to do is not a safe film that the public thinks is not a problem, but a fresh work.

 

In the pursuit of fresh and independent style, the Great Protector succeeded. Although this is an animation with a violent shell, many viewers laughed with the film during the premiere. One second, the film is still orthodox, and the next second may be the sun and the direction, which is described as "collapse" in animated terms.

 

Violent scenes in the Great Protector

In particular, the role of "Prince" in the film is completely handled according to Japanese and Japanese styles. The identity of the prince sounds like a high-end orthodoxy, but in the movie, it has completely become a joke. Because the director likes Xu Jinjiang’s role as "the leader of Yue Bai" in The Legend of the Sword and the Chivalrous Man, the modeling of "Prince" directly refers to Xu Jinjiang himself. The prince is narcissistic and lofty, and shows his indifference to the world. Although his face is full of stubble and looks fierce, he is talkative and sensitive to literature and art.This "sense of collapse" is not a kind of out-of-control meaning, on the contrary, it is a unique style of animation, which brings a refreshing contrast to the audience.

Next page:This is the best time for Chinese animation, but it is also full of crisis.

Google was sentenced to monopoly and may face these five penalties.

The U.S. district federal court recently sentenced Google, saying that it monopolized the search and advertising markets and violated the U.S. antitrust law.

Judge Amit P. Mehta said in his ruling that "Google is a monopolist" and said that these actions of Google violated Article 2 of the Sherman Act: it is forbidden for anyone to "monopolize, attempt to monopolize or collude with others to monopolize any part of any trade or business".

Judge Mehta pointed out in a 277-page ruling that Google almost controls 90% of the online search market and 95% of the smartphone market. There are also details of the agreement between Google and those browser developers and mobile device manufacturers, such as how to divide and pre-install Google search as the default engine. Google used these agreements to squeeze the market share of competitors, and the incentives for innovation and investment decreased, and the advertising fees also went up.

At present, it is only a preliminary judgment, which only involves the issue of corporate responsibility and does not involve specific punishment measures. The next decision may require it to stop some business activities, and may even split its search business. In addition, Google is also facing another federal antitrust case about advertising technology, which is expected to be heard in September.

Kent Walker, president of Google’s global affairs, said that he would appeal the ruling. He stressed that Google can dominate because it has built a best and most practical search engine, which is good for consumers and advertisers.

Some people have commented that this is one of the most important antitrust cases in this century, and it is also the beginning of a series of cases to be filed against large technology companies, which may profoundly change the business operation mode of Internet technology giants. This case may have an impact on other countries’ antitrust lawsuits against Google, Apple, Amazon and Meta (the parent companies of Facebook, Instagram and WhatsApp).

The last anti-monopoly ruling with such great influence dates back to more than 20 years ago, when the protagonist was Microsoft.

Complete award: https://assets.bwbx.io/documents/users/iqjhwhbfdfxiu/rz1ull.0yqbo/v0.

First, the great victory of the Ministry of Justice, Apple Meta Amazon is also taking a lawsuit.

This ruling is a great victory for the US Department of Justice, because they have been accusing Google of illegal monopoly in the Internet search market.

In 2020, the US Department of Justice and some states took Google to court, accusing it of illegally consolidating its market position and crowding out potential competitors such as Bing and DuckDuckGo by paying huge sums of money to companies such as Apple and Samsung to make Google search the default option on mobile phones and browsers.

"These agreements have given Google an unmatched scale for more than a decade," Judge Mehta wrote.

In September 2023, the case was officially launched in court. Judge Mehta agreed with a part of the view in the lawsuit of the Ministry of Justice: Google did monopolize the "general search service" and "general search text ads". That is to say, through exclusive distribution agreement in the American market, the market monopoly position of general search service and general text advertisement has been established.

Google does invest huge sums of money in browsers such as Apple’s Safari and Mozilla’s Firefox every year to ensure that it can become the default search engine. In 2021, in order to maintain the default status of their search engines, Google paid Apple about $18 billion, and signed similar agreements with Mozilla and Samsung. It also makes the default status of some apps a condition for Android phones to access the Play Store. In addition, an expert witness of Google inadvertently revealed that Google and Apple shared 36% of Safari search advertising revenue.

Kent Walker, president of Google’s global affairs, said that he would appeal this ruling. He said: "Although the court’s ruling recognizes that our search engine is the best, the conclusion seems to mean that we should not let everyone use it so easily. In the process of continuing our appeal, we will still focus on making things that everyone finds useful and convenient to use. "

The CEO of DuckDuckGo stood up against Google in the trial. He supported the ruling, but he also knew that the struggle was far from over. In a statement, SVP Kamyl Bazbaz, who is in charge of public affairs at DuckDuckGo, said, "As we have seen in the EU and other regions, Google will try its best not to change. However, we know that there is a strong demand for alternative search engines in the market, and this ruling will help us provide more choices. "

During the trial, Microsoft CEO Satya Nadella expressed his concern about Google’s dominant position in the market. He believed that the relationship between Google and Apple had formed a "Google network", a situation close to "oligopoly". If Google continues to develop without hindrance, it is likely to dominate AI.

This is the first ruling in a series of science and technology monopoly cases filed by the US government in recent years. Legal scholars predict that this ruling will affect the government’s anti-monopoly litigation against other technology giants.

It has been twenty years since the anti-monopoly lawsuit of the Ministry of Justice against Microsoft in 2001 and the next anti-monopoly case against Google.(The Google case was filed in 2020). Since 2020, more similar cases have appeared soon.

At present, Amazon, Apple and Meta are all facing monopoly lawsuits filed by the US government. The Justice Department has sued Apple, accusing it of making it difficult for consumers to give up the iPhone. The FTC sued Meta, arguing that Meta suppressed emerging competitors, and also sued Amazon, accusing them of squeezing sellers in the online market.

Second, if you lose the case, Google may face five penalties.

In the United States, the default search engine for every new mobile phone is almost Google. For users, Monday’s ruling on Google may mean that Google will no longer be the ubiquitous boss in the future.

At present, Judge Mehta needs to make a further ruling on how to deal with Google. He has arranged a hearing in September and will discuss specific punishment measures then.

Next, he may order a major adjustment to the default settings of the new device, requiring users to choose their own default search engine before the first search, and may also ask Google to sell some of its services.

However, because Google has appealed this judgment, the whole legal process may be delayed for many years, and may even never be implemented.

Here are five possible punishments proposed by professionals.

1. It is forbidden for Google to continue to sign exclusive distribution agreements with large companies.

There are three main ways for American courts to solve the monopoly problem: ordering the end of illegal acts, making rules to prevent them from happening again, and taking any necessary additional measures.

In order to meet the first requirement, the most common prediction is that Mehta will prohibit Google from continuing to sign agreements on default engines with companies such as Apple, Samsung and Mozilla.

"At the very least, the Ministry of Justice will ask for an injunction prohibiting Google from engaging in acts that the court considers inappropriate." William Kovacic said that he was a member of the antitrust regulator of the US Federal Trade Commission.

Location is very important. Mehta’s ruling found that even if users can easily change the default settings, most people will not change them.

But some people do prefer Google. Bing is the default search engine for some Microsoft devices, which is why "Google.com" is the most popular search term on Bing.

In the future, users who like to use Google may have to search for "Google.com" in other search engines.

2. Remind users to change Google more frequently.

Mehta can follow the example of the EU. The European Union has been asking Google to provide search engine options on Android devices for years, and recently extended this rule to Chrome browsers.

This regulation in Europe has not made Google’s substitutes popular, because users still recognize Google more than users. The horse has gone out of the stable, but one problem with free choice is that it may not reduce Google’s market share. Herbert Hovenkamp, an antitrust scholar at the University of Pennsylvania, said.

However, if Mehta takes this approach, he should further improve the EU rules, said SVP Kamyl Bazbaz of DuckDuckGo’s public affairs department. Users should see the prompt to choose a search engine regularly, not just once. At the same time, users should not be disturbed by Google pop-ups, and Google can’t pop up from time to time to remind users to switch the default search engine back to Google. When you use another search engine for the first time, you should also be able to set it as the default with one click.

In this way, some people may give up Google more firmly, but various frequent default settings reminders may upset some people.

3. Stripping the search business from Google

In recent years, the judicial department is more inclined to take structural punishment measures, such as requiring companies to divest some businesses. The most famous example is the split of the telephone giant Bell Company in 1980s, after which a number of independent companies including AT&T were created.

However, not all cases will be supported by the court. For example, in the case of Microsoft, they lost the antitrust lawsuit in the 1990s, and it was not split in the end, but Microsoft finally agreed to a series of behavioral adjustments.

Regulators prefer to divest the company’s business once and for all, so that the problem can be solved once and for all, and there is no need to continuously monitor whether the company complies with the regulations.

The difficulty is to determine which business parts should be divested. John Kwoka, an economics professor at Northeastern University, pointed out that the key is to identify the businesses that Google has and "distort its own incentive mechanism". For example, if the search business is divested, Google’s Android system may be allowed to cooperate with more search engines.

Hovenkamp is skeptical about whether stripping off the search business can really increase market competition. After all, this service is very popular. He said, "Even if Google search is sold, it will only give another company the dominant position. I’m not sure what kind of split can really be effective."

Some financial analysts who specialize in Google’s parent company Alphabet are also not optimistic about this practice. Moody’s rating VP Emile El Nems believes that "Alphabet’s large scale, strong execution and stable financial situation have reduced legal risks and the possible financial and business model impact."

Some legal experts have imagined a possible future scenario: search results are provided by Google, but advertising services are handled by a company separated from Google. One possible problem with this arrangement is that the accuracy of advertising may decline and may even become more annoying.

4. Force Google to share data and algorithms with competitors.

Judge Mehta emphasized in his ruling that Google received far more searches than any other search engine, and these data promoted the optimization of their algorithms, so it had a good user experience.

One of the most radical punishments is to ask Google to share data or algorithms with its competitors to make them stronger.

Rebecca Haw Allensworth, a professor at Vanderbilt University, said: "Courts usually don’t like to force competitors to share such data, but judges seem to be very concerned about how Google’s behavior weakens competitors’ competitiveness in the scale of search data." "Compulsory data sharing can directly solve this problem."

Bazbaz Baz of DuckDuckGo mentioned that all the queries users make on Google and all the results they click on are data that may be shared.

However, he needs to provide necessary technical support and customer service to ensure that other applications can also obtain Google’s search results, and can integrate these results into his own service to provide users with a competitive search experience.

Other competitors believe that Google is not doing well enough in this regard at present.

"Only by taking various punishment measures can competitors enter the market and rely on the advantages of their own products for fair competition." Lee Hepner, senior lawyer of the American Economic Freedom Project, said.

Any method involving Google’s sharing of data may cause users’ privacy concerns. If the strength of competitors increases, they will also have a greater chance to get the default settings. This means that those users who prefer to use Google may need to do some extra operations to return to their accustomed Google search.

5. Strengthen supervision to prevent Google from getting worse.

The US Department of Justice will propose possible punishment measures to Judge Mehta, and Google will have the opportunity to refute it. At present, neither side has disclosed their specific requirements.

In some other antitrust cases, Google continues to restrict competition by designing products and changing policies, one of which is to make it difficult for competitors to bear the cost of competition.

Bazbaz Baz of DuckDuckGo judged, "Google will do everything it can to hinder progress." Therefore, he hopes that Judge Mehta can establish a regulatory body to implement these measures and ensure that Google can abide by these regulations.

He also hopes that Google is required to invest in public education programs to let users know the benefits of changing to a search engine. Through these regulatory and public relations measures, users may frequently hear information about Google’s search antitrust case for a long time to come.

Third, if you lose, the worst thing may be Firefox.

Although Google lost the case in Monday’s ruling, the court did not rule that Google should implement the appeal of the Ministry of Justice. It is unlikely that the court will force Apple to abandon Google as a search partner, but it may demand that the terms of the agreement be changed to create a level playing field, such as providing multiple searches instead of becoming the default search.

If Google is asked to withdraw its agreement with Apple, theoretically, after consumers open new devices for the first time, Safari interface will display different options-such as Microsoft Bing, DuckDuckGo, etc., and Google will become a parallel choice.

At the same time, Apple will not be able to get this huge sum of money from Google. This is really a major blow to it. On Monday, Apple’s share price fell by nearly 5%. However, Apple does have diversified businesses and a wide range of income sources, so it will not fall into financial difficulties.

At present, Apple has gradually got rid of its dependence on traditional Internet search engines through artificial intelligence technology.

Apple’s eyes are on AI, improving and enriching Siri’s functions, and introducing OpenAI’s ChatGPT and Google’s Gemini chat bot into Apple’s mobile phone. Future consumers will be guided to Apple’s built-in AI and Siri instead of web browsers.

In the next few months, Apple’s system interface will change. The upcoming Apple Intelligence may change the way people use the iPhone and other devices. Once the new "type into Siri" function is implemented, users can query the AI assistant from anywhere on the iPhone, iPad or Mac interface without talking to Siri.

Apple’s coping strategy actually presents a feature of the struggle between the government and the technology industry. Technology is developing so fast that when the government liquidates it, the industry has entered the next innovation era. Apple will have the opportunity to reach new non-exclusive agreements with artificial intelligence companies such as Google, which will not violate the legal rules of the US government.

In contrast, the situation of another partner of Google is not optimistic.

Mozilla, a non-profit technology organization, is the developer of Firefox browser. After users enter text in Firefox browser and click query, the interface will automatically use Google’s search engine. According to the Mozilla Foundation’s recently published financial statement for 2021-2022, 510 million of the 593 million dollars in revenue came from Google’s search payment. If Google’s $510 million disappears completely, Mozilla will face a major financial crisis.

Mozilla first emerged in the late 1990s. At that time, the Internet Explorer browser developed by Microsoft almost had a monopoly position in the web browser market. As a community-driven project, Mozilla has been trying to break this situation. Monday’s ruling is a new challenge, or a setback, it encountered in the market dominated by giants. Earlier this year, Mozilla laid off about 60 employees and the CEO announced his resignation.

At present, Mozilla is still very brave and has not directly solved the survival problem that the ruling may pose. A spokesperson for Mozilla said, "Mozilla has always supported consumers’ competition and choice, especially in search. We are closely reviewing the court’s ruling, considering its potential impact on Mozilla, and how we can take active actions in the next step … Firefox will continue to provide a series of search options to satisfy users’ preferences and cultivate a competitive market."

Fourth, a lesson from the past: the Microsoft monopoly case finally ended in reconciliation.

The last important U.S. court ruling on science and technology antitrust was the Microsoft case in the 1990s.

In this trial against Google’s monopoly, Google repeatedly tried to explain the difference between this case and the case against Microsoft in that year. Google believes that today’s competition threshold in the search field is far lower than Microsoft’s control over personal computer software.

The current antitrust case against Microsoft has set the tone for the contest between the government and Google. The Ministry of Justice and some states believe that this search giant is following the old path of Microsoft, but the battlefield has shifted to different technology markets.

The general process is as follows:

Litigation: In May 1998, the U.S. Department of Justice, together with 19 states and the District of Columbia, filed an antitrust lawsuit against Microsoft. The main reasons for the prosecution include: Microsoft abused its monopoly position in the operating system market, squeezed out its competitors through improper means, especially bundling Internet Explorer with Windows, and attacked Netscape Navigator of Netscape.

Preliminary judgment: In June, 2000, federal judge Thomas Penfield Jackson ruled that Microsoft violated antitrust and ordered Microsoft to split into two independent entities: one responsible for operating system business and the other responsible for software application business.

Appeal and settlement: Microsoft appealed this judgment. During the appeal, Microsoft continued to argue that their behavior was a legitimate business strategy, not anti-competitive behavior, while trying to reconcile with the government to avoid the company being split up. In June 2001, the court of appeal overturned the order to split the company, but upheld the ruling that Microsoft violated the anti-monopoly law. The case was remanded to a new judge.

Final settlement: After a series of negotiations, in November 2001, the US Department of Justice and Microsoft reached a settlement agreement. The agreement came into effect on November 1, 2002.

The main contents of reconciliation:

The final settlement agreement did not require the separation of Microsoft, which is a major difference from the original judgment.

After the settlement, science and technology critic Cringely wrote in his personal column that it is impossible to split Microsoft. Microsoft has firmly controlled the market, and only major internal mistakes can make it die. "Now the only way for Microsoft to die is to commit suicide."

In the end, the verdict on Microsoft weakened Microsoft’s dominant position in the technology industry and made room for other technology companies (such as Google and Apple) to develop. This case also affected the European Union, which made a similar ruling against Microsoft in 2004.

The US antitrust case against Microsoft also laid the foundation for the competition rules of digital giants at that time.

Reference article:

https://www.theverge.com/2024/8/5/24155520/judge-rules-on-us-doj-v-google-antitrust-search-suit

https://www.nytimes.com/2024/08/05/technology/google-antitrust-ruling.html

https://techcrunch.com/2024/08/05/google-loses-massive-antitrust-case-over-search/

https://fortune.com/2024/08/05/mozilla-firefox-biggest-potential-loser-google-antitrust-search-ruling/

https://www.bloomberg.com/news/articles/2024-08-05/apple-s-shift-to-ai-is-poised-to-soften-blow-from-google-ruling

https://www.nytimes.com/2023/11/14/business/google-antitrust-microsoft-precedent.html

This article comes from WeChat WeChat official account:Founder Park, by Founder Park

Celebrate Nurses’ Day in various forms around the country and pay tribute to angels in white.

CCTV News:Today (May 12th) is the International Nurses’ Day, and the theme of this year’s Nurses’ Day in China is "developing nurses and improving nursing services". Over the past few days, various places have held colorful activities to celebrate the Nurses’ Day and pay tribute to angels in white.

On the eve of the 112th International Nurses’ Day, Chengdu Railway Health School held a ceremony of "passing light and awarding hats" for more than 1,600 graduates who are about to take up nursing posts. In melodious music, seniors put on holy swallow hats for nursing graduates, lit candles in their hands, and held lanterns for the goddess — — Nightingale’s spirit of "burning herself and illuminating others" was passed on to a new generation of nurses.

Xu Che, Class 6, Class 2021, Chengdu Railway Health School:Respecting life and ensuring health is a promise that every medical staff should abide by. In my future work, I will treat every patient with sincerity, love and responsibility.

With the development of society, in recent years, more and more male nurses have joined the nursing team. By the end of 2021, among the more than 5 million nurses in China, the proportion of male nurses accounted for 3%. In the celebration of Nurses’ Day held by the First People’s Hospital of Huai ‘an City, Jiangsu Province, male nurses showed their daily work and elegance through adapted songs and dances.

Xu Keping, Party Secretary of Huai ‘an First People’s Hospital:Male nurses in some special nursing positions, especially in critical care, operating room, ICU and other positions, need not only the rapid response of nursing itself, but also some physical strength sometimes, and male nurses show their superiority in this respect.

In order to improve the level of nursing service, on the eve of Nurses’ Day, Fudan Zhongshan Xiamen Hospital held a nurse skills competition. First of all, the discussion is intravenous indwelling needle puncture, which requires the contestants to choose the best puncture site of vein for puncture and fix it properly. Then the competition is first aid skills, nurses need to judge the patient’s condition, carry out cardiopulmonary resuscitation in time, and cooperate with the use of defibrillator.

Yan Meiqiong, Executive Director of Nursing Department of Fudan Zhongshan Xiamen Hospital:The skills of various specialties and first aid skills have very high requirements for nurses. Through such skill operation training, the nursing technical operation level of hospital nurses is continuously improved, professional knowledge is updated, nursing quality is improved and nursing safety is guaranteed.

Conference of the State Council Office: Promoting Rural Revitalization in an All-round Way and Accelerating Agricultural and Rural Modernization

       CCTV News:Document No.1 of the Central Committee in 2021 was released yesterday (February 21st). The "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting Rural Revitalization and Accelerating Agricultural and Rural Modernization in an All-round Way" consists of five parts, including: general requirements, realizing the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization, accelerating agricultural modernization, vigorously implementing rural construction actions, and strengthening the party’s overall leadership over the work concerning agriculture, rural areas and farmers.

       The Information Office of the State Council held a press conference today, inviting Tang Renjian, director of the Central Agricultural Office and Minister of Agriculture and Rural Affairs, and other relevant responsible persons to introduce the situation of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.

       Tang Renjian said that this year’s Document No.1 of the Central Committee can be summarized as "two must not, two make a good start and one strengthen in an all-round way".

       The State Council held a press conference to introduce the No.1 Document of the Central Committee in 2021: Consolidating the Achievements of Poverty Alleviation and Food Security must not go wrong.

       The "two musts" means that there must be no problems in consolidating the achievements of poverty alleviation and food security. Emphasize the establishment of a transition period, realize the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization, and ensure that the bottom line of returning to poverty on a large scale does not occur. It is clearly required that all provinces (autonomous regions and municipalities) should stabilize the sown area of grain, improve the yield per unit area, and ensure that the grain output is stable above 1.3 trillion Jin.

       The State Council held a press conference to introduce the No.1 Document of the Central Committee in 2021: The modernization of agriculture and rural areas should make a good start.

       "Make a good start with two good developments" means that agricultural modernization and rural modernization should make a good start. In terms of agricultural modernization, we should focus on solving two key problems of seeds and cultivated land, strengthen the support of modern agricultural science and technology and material equipment, focus on building a modern rural industrial system and a modern agricultural management system, and promote the green development of agriculture. In the aspect of rural modernization, we will deploy a number of key projects and actions in rural living environment, infrastructure and public services, rural consumption, and the integration of urban and rural development within the county.

       The State Council held a press conference to introduce the No.1 Document of the Central Committee in 2021: Strengthening the Party’s overall leadership over the work concerning agriculture, rural areas and farmers.

       "A comprehensive strengthening" means strengthening the Party’s overall leadership over the work concerning agriculture, countryside and farmers. It puts forward clear requirements for improving the party’s leading system and working mechanism in rural work, strengthening the party’s construction of rural grass-roots organizations and rural governance, and emphasizes the need to strengthen the investment guarantee for giving priority to agricultural and rural development.

Zhao Liying and Feng Shaofeng received the certificate, and the scene picture was exposed, and the intimacy and sweetness were off the charts

Zhao Liying and Feng Shaofeng received the certificate, and the scene picture was exposed

Zhao Liying and Feng Shaofeng got married

Zhao Liying and Feng Shaofeng got married

       On October 16, which coincided with Zhao Liying’s birthday, she and Feng Shaofeng sent out their marriage certificates and group photos on Weibo at 10:7 (October 7 was Feng Shaofeng’s birthday), with a concise and comprehensive text "Official Announcement". The Internet revealed that the two received the marriage license. The scene picture of Zhao Liying and Feng Shaofeng wearing low-key hats, holding the marriage certificate and snuggling up to the camera with a sweet smile. In another picture, the two closed their eyes and wanted to kiss, looking very happy.

  In 2016, during the collaboration between Feng Shaofeng and Zhao Liying in the film "Daughter Country", the royal brother and His Majesty the King were deeply in love and finally separated. Outside the play, the two were photographed many times behaving intimately, and there were rumors of an affair. After the collaboration TV series "Do You Know If You Should Be Red, Fat, Green and Thin", they were frequently photographed in the same frame. But the two did not publicly respond to their relationship.

  Now, the two of them have finally announced their relationship generously, and they are directly "officially announced" to get married. Congratulations! In addition to the marriage registration photo issued by their Weibo, the Internet revealed that the two of them received the marriage license. Zhao Liying and Feng Shaofeng wore low-key hats and snuggled up to the camera with the marriage license. In another live photo of the marriage registration photo, the two closed their eyes and wanted to kiss, looking very happy.

Give up the high-end market, Galaxy L7 down to 138,700 yuan, Geely next what chess?

In the past, the 150,000-class plug-in SUV market was basically the world of the BYD Song SUV family. However, starting from this year, friends have awakened one after another. Before Haval launched the Xiaolong series, after Geely launched the Galaxy series, the price is also more than one.

138,700 – 173,700 yuanThe pricing of the Geely Galaxy L7 surprised everyone.

Because from the past information and publicity caliber, Geely Galaxy L7 is a 200,000-level product, and it will be sold to more than 180,000.

Now, the top version of the Galaxy L7 is less than 180,000, and the internal volume of the car market this year is evident. So 130,000 started the Galaxy L7, what is the last resort, so that it is more than 50,000 lower than the previous "blow price"?

Well, first of all.Geely brand needs a new energy explosion too much

According to the statistics of the Passenger Federation, in the sales rankings of new energy manufacturers in 2022,Geely Automobile Group ranks fourth after BYD, SAIC-GM-Wuling and Tesla ChinaSales volume increased by more than300%

However, it is worth noting that the sales of 328,700 new energy products of Geely Automobile Group in 2022 were jointly contributed by Geely, Geometry, Lynk & Co, JK, Ruilan and other brands.

The Geely brand accounts for a relatively small proportion of the group’s total new energy sales, only 8%, which is somewhat unreasonable. So,The Galaxy series has, to a certain extent, taken on the heavy responsibility of the Geely brand’s development in the field of new energy

According to Geely’s original plan, the positioning of the Galaxy series is high-end, at least slightly higher than the mainstream 150,000-class plug-in SUV.

But the pioneer BYD and the latecomer Haval are willing to sacrifice blood to reel in low prices, how can Geely Automobile sit firmly in Diaoyutai?

Rational analysis shows that Geely’s brand reputation in the field of new energy is not even as high as that of Lynk & Co and Geometry. In addition, the group has brands such as Krypton and Volvo in the mid- to high-end market, so even if Geely has high hopes for the Galaxy series, it will inevitably lead to the Galaxy series being difficult to hold high.

But Geely Auto urgently needs to establish a certain awareness in the new energy market, "Abandon the force, choose the market"Is the correct way to solve the problem. Therefore, it is reasonable for Geely Galaxy to choose" ultra-low price to enter the market ". After all, those who know the times are Junjie.

Although the official price of Geely Galaxy L7 is indeed a lot lower than the previous "hair price", careful netizens have discovered that the configuration of the medium and low version of the Galaxy L7 seems to be a bit "beggar".

The controversy over the Galaxy L7 configuration mainly focuses on the number of airbags, L2-level driving assistance, and some comfort configurations.

For example, Galaxy L7 minimum with only 2 airbags, to know that this is a price of more than 130,000 independent brand models; and the price of 153,700 with only 4 airbags, and there is no L2 level driving auxiliary features. So if you have obsession with the active and passive safety functions of the vehicle, it is necessary to start from the 163,700 of the second top.

However, if you want to say that the Galaxy L7 has a low configuration, it has been equipped with a 16.2-inch passenger entertainment screen since the second low configuration, which makes people feel a bit fascinated. Many netizens said that they would rather replace the passenger entertainment screen with a side air curtain and L2-level driving assistance.

In addition, the top has the front seat heating/ventilation/massage, as well as the panoramic sunroof that can be opened, and the high-end models need to be selected to obtain, which also makes some netizens complain.

Although the Galaxy L7 appears to be a bit unreasonable in terms of configuration distribution, it has to be admitted that it is still very cost-effective in terms of power and appearance.

First of all, Haval Xiaolong and BYD Song Pro DM-i are equipped with a 1.5L engine, while Geely Galaxy L7 is equipped with a 1.5T engine, which is better in terms of power performance and fuel consumption, and the cost will naturally go up.

In addition, the engine of the plug-in hybrid model needs air intake and heat dissipation, so many plug-in hybrid models, including the BYD Song Pro DM-i, retain the same large-size intake grille as the fuel car. The Geely Galaxy L7 is unique in using a high-value closed grille, so the technical difficulty of solving the engine intake and heat dissipation is greater, and the cost of investment is higher.

From this, it can be seen that the Galaxy L7 places more cost on power, appearance and passenger screen, and the "shrinkage" of active and passive safety configurations seems reasonable.

After all, the principle of "you get what you pay for" has never changed. Within the limited price, consumers cannot want, want, and want it.

Of course, I believe that before the launch of Geely Galaxy L7, it must have been expected that some netizens and media would complain about the unreasonable distribution of active and passive safety configurations. Geely may also have its own considerations for doing this.

Perhaps from the perspective of real users of Geely Galaxy L7, they don’t care about these aspects at all when buying a car.As long as you go to the store to test the car, it feels good and the price is reasonable, you may place an order directly.

Take the Chinese version of 153,700 yuan (2023 1.5T 115km PLUS) as an example, although it lacks a side air curtain, it is equipped with a 16.2-inch passenger entertainment screen. The visual impact and gimmicks of this thing will definitely impress many consumers on the spot.

In addition, the number of airbags is not very strong for most of us, and we may not need to drive once in a lifetime.

Of course, this is not to say that it is not important, but the importance of airbags can not be intuitively felt when real users buy, especially for users with a budget of about 150,000, they may prefer a panoramic canopy, rather than a pair of side air curtains that may not be used at all.

Sometimes we have to admit that although the number of cars in our country is increasing year by year, there are not many people who can really be called "car understanding".Many budget 150,000 users, they want nothing more than a good-looking appearance, practical space, abundant power, low fuel consumption and rich perceptible configuration.

You can say that they don’t understand cars, but they are real car buyers. Geely may have figured out their thoughts, so they have the Galaxy L7, which seems to have an unreasonable configuration distribution.

As for the complaints of "keyboard warriors" on the Internet, it is actually more like a "survivorship bias". They may not buy Galaxy L7 at all, and they cannot represent most of the audience of Galaxy L7.

For consumers who don’t care about configuration distribution, the price of Geely Galaxy L7 is indeed very attractive, but the blind subscription policy may have become a small regret.

According to the discussion of the forum and the circle of riders, Geely Galaxy L7 did persuade some wold-be users who did not participate in the blind booking before, after all, everyone wants to save a little bit.

According to official data, Geely Galaxy L7 launched a blind subscription activity in February, with users paying a deposit of 599 yuan to get 5,999 yuan, but limited to the top 10,000.

In addition to the limited number, the original mid-to-high-end positioning of the Geely Galaxy series also led some users not to include the Galaxy L7 in the list of options.The "smoke bomb" made everyone overestimate the price of Galaxy L7, and the pricing news of 15-200,000 yuan was flying all over the world, and many consumers were persuaded by the "high price" in the early stage.

As a result, I didn’t expect the actual listing price to be so low. When I wanted to buy it again, I found that I had missed the blind order of several thousand yuan, which was unacceptable to anyone. I think the "price smoke bomb" in the early stage of Geely Galaxy L7 should be mainly responsible for this matter.

In addition, the blind order of Geely Galaxy L7 has less momentum, and the lack of publicity has caused some intended customers to not notice this at all, so they naturally missed it. In addition, I learned after inquiring about the 4S store that,Blind orders for Geely Galaxy L7 cannot be transferred.Therefore, there is basically no way for everyone to save more money.

Fortunately, Geely Galaxy L7 offered listing rights of 2,000 yuan to 6,000 yuan, as of June 30, which can be regarded as a little compensation for those who did not book blindly.

Of course, if you both participate in the blind order, but also before June 30, that auspicious wool will soon be bald by you.

In any case, the Galaxy L7 finally showed us an "ultra-low price entry" effect, which is enough. At the same time, the pricing of the Galaxy L7 also shows us Geely’s determination to make a big difference in the 150,000-class new energy SUV market.

It has to be said that the 150,000-class new energy SUV market is really a "fairy fight", and the ultimate benefit is still the majority of consumers.What do you think of the pricing of Geely Galaxy L7? What else is worth improving?

Good journey! Wu Mengda: 100 years later, I hope the audience will still remember me


1905 movie network feature On February 27, 2021, he passed away due to liver cancer.

 

Wu Mengda, also known as "Da Ge" or "Da Shu", collaborated with Becoming a Golden Partner in a series of classic nonsensical comedies during the peak of Hong Kong cinema.

 

Wu Mengda’s acting skills are exquisite, and he has played the characters of uncles, brothers, fathers and other small people in the market. He is one of the few stars who became popular by acting in supporting roles, and he is also a screen memory of a generation. In the past 50 years, he has been nominated for the Best Supporting Actor Award at the Hong Kong Film Awards five times, and won the award in 1991.


 

In 2014, Wu Mengda was hospitalized for heart failure. After successful first aid, he lost 15 kilograms. After that, he took a break from the film industry for half a year to recuperate his body. At that time, his heart function had only recovered to 50%. He said that he had asked a lawyer to make a will. At the end of 2020, he suffered from liver cancer again, which had spread and had to be hospitalized for surgery and chemotherapy.

 

Wu Mengda loves acting and has continued to film with illness over the years. The most recent film he met with the audience was when he even suffered a heart attack while shooting a poster a year ago.



His grandfather, Han Ziang, is gentle and kind, especially in the scenes of sacrifice, which are tear-jerking and show acting skills that are different from comedy performances.

 

During the filming, due to the heavy physical load of wearing a space suit to lift the pressure, Wu Mengda once had to rely on oxygen to support himself. He praised the senior, "There is no script for the scene, because he memorized the dialogue of the other party." After the performance of "Wandering Earth", Wu Mengda also said: "It is worth leaving a page in the history of Chinese cinema."



His relationship with Stephen Chow has always been the focus of the news. Since the movie, they have not brokered a cooperation, and rumors of a rift between the two have been circulating in the outside world.


In recent years, Wu Mengda has clarified many times, and he also revealed that Zhou Xingchi had invited him to participate in the performance, but could not participate due to physical reasons. During his recent illness, Zhou Xingchi also took the initiative to call to inquire about his condition, saying that he was "ready to help at any time."

 

Wu Mengda also recently said on the program that as long as he is still alive and Xingye has not retired, they will have the opportunity to cooperate. Now, we can’t wait for this "best partner" to cooperate again.Even if there are regrets, fortunately, the classics are still there, and the memories are still there.



The following is an excerpt from an interview with Wu Mengda by 1905 Film Network in 2018. At that time, the film starring him would be screened. Facing the camera, Wu Mengda repeatedly expressed his love for acting:

 

"I can’t live without my acting, and I love acting very much. Many people ask me, I’m almost 70, why do you love acting? Although I was sick a few years ago and my heart was not good, I have been following movies and the development of Chinese movies. I really like being an actor. In fact, I can be a director or a backstage very early, but I just don’t want to go."



He said that the most satisfying roles he has played are the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji" and Taibao in "Tianruoyou Love", and the biggest regret in life is not playing.


He also said that he was grateful to the audience for their willingness to feed him. Acting is the greatest meaning of his existence. He will not retire and will perform for another 50 years. And in 50 or 100 years, he still hopes that the audience can remember "Wu Mengda".Uncle Da, go well all the way! May you continue to perform and laugh in heaven.

"The mainland has a lot of room, and Hong Kong people can’t make deep comedies"

"Laughing Forest Kid 2: The New Oolong Courtyard"He once won 100 million Taiwan dollar box office like a whirlwind in Taiwan, breaking records and opening the era of fire in the video hall"Oolong Courtyard."A series of films.



"There were many Hong Kong dramas in Taiwan back then, and I was almost the one who broke the record," Wu Mengda recalled, "but the’Oolong Courtyard ‘I played with and acted in ranked first, higher than the one I worked with Zhou Xingchi!"

 

The next year, he and the "Oolong Court" team struck while the iron was hot and then pushed the sequel, which was a hit. Not only in Hong Kong, Macao and Taiwan, but also in Singapore, Malaysia, Thailand and other South East Asia regions, as long as the TV station aired, the audience ratings were very high.



More than 20 years later, the Chinese film landscape has changed dramatically, and going north to co-produce is the general trend. The "Oolongyuan" series has ushered in the third installment. In the face of the current market context, we must first face such questions: Is it selling feelings, is it frying cold rice?

 

Uncle Da explained it this way, "Although it is old wine in new bottles, every time, every movie must have its new creation and new classic." In his eyes, "movies are a huge dream factory, and it is fun to have constant creativity with the changes of the times."



He believes that there is no difference between Hong Kong comedy, Taiwanese comedy and mainland comedy, and the language of comedy is common all over the world. "The best thing about comedy is that it doesn’t even need dialogue, it may be just a look. For example, in an era without dialogue, it is performed by body language. This is the cutest and most precious aspect of comedy."

 

As an important member of the once glorious era of Hong Kong comedy, he also lamented in the face of the decline of Hong Kong films:

 

"Our Chinese mainland has a lot of space now, everything is more advanced than Hong Kong, and the production cost is also higher than Hong Kong. The whole market is thousands of times larger than Hong Kong, tens of thousands of times. Hong Kong is too small, and what we understand is limited to Hong Kong culture. The real history, the classical culture, in fact, we Hong Kong people are not very deep. So we have always emphasized that we are shooting commercial films, and those comedies and dramas with more depth cannot be shot by Hong Kong people."


"At the craziest time, I read a script 200 times"

In 1973, Wu Mengda applied for the Hong Kong TVB artist training class. The reason for applying for the exam was that he felt very handsome. Of course, his mother’s strong encouragement was also the main reason. After that, he andChow Yun Fat,Lin LingdongWait until you enter the training class to learn.

 

After graduation, Wu Mengda and Zhou Yun-fa worked together as extras. It was not until the TV series "The Legend of Chu Liuxiang" that he first tasted the popularity of "Hu Tiehua". On the contrary, Zhou Yun-fa, because of his height, could only continue to play tricks on the set.



Soon after his debut, Wu Mengda became a big hit, and during that period, he was completely bloated. He spent every day with his boss, and he described his life at that time as "gambling, smoking, alcohol, and women." The result of erosion was that he owed a lot of debt and was frozen by TVB for four years.

 

There was no drama to shoot, and when he was at his worst, he only had the money to buy a pack of cigarettes. He once thought of committing suicide. Even his junior brother criticized him at that time as "a piece of mud that can’t support the wall".After experiencing ups and downs, we must also usher in a change of heart.



Wu Mengda used this time to immerse himself in acting. He watched movies, read books, and studied scripts. After that, he finally turned around with "Sequel to Senior Brother Xinja".

 

He played the role of instructor and opposite actor in the TV series. According to him, there was a two-page play that he watched 200 times just to show the feeling that "the mouth is scolding him, but the eyes are hurting him" when he scolded Tony Leung in the play.



"200 times", Wu Mengda mentioned "200 times" many times.


"I’ve probably read every play, every dialogue, more than 50 times. In my craziest days, I’ve seen it 200 times. Why did I watch it for so long? Do I have a bad memory? No. Basically, I’ve watched it five or six times, and I can remember most of it, but I have to keep interpreting it from other angles, so I have to keep reading the script and keep giving it more vitality."



Now, he has developed a habit of reading the script carefully the night before filming, and not bringing the script to the scene on the day of filming. He said that when he was filming "New Oolong Academy", when he worked with Zhou Xingchi in the past, he was even more, "It’s not for the camera, it’s not for the plot, and it’s not for the dialogue. I just eat it all, and then see what can spark each other on the scene, play some fun with the opponent, play tricks on the object, and suddenly come, and the opponent can’t react."

 

The collaboration with Stephen Chow began with "He Came From the Jianghu" and "Hero of the World". At that time, they were father, son and mentor in the play, and they were neighbors who lived across the street outside the play. They were brothers who always discussed performances together in the car before going to the set.



"Gambling Saint" was their true starting point, and likewise, they also achieved "Gambling Saint".

 

In the movie, Wu Mengda was mistakenly beaten by Zhou Xingchi. He was wearing women’s clothes while foaming at the mouth and saying, "It’s alright", "Then let’s go". This funny scene is his temporary design. There is also the classic image of "Third Uncle". When Zhou Xingchi shouted "Third Uncle", he had a seizure like a convulsion, and his whole body trembled. This is not groundless, but his own performance style, and he also named it "Congenital Uncontrolled Disorder".



With improvisation and tacit cooperation, they have crossed the world in one song and one relaxation, becoming the most classic screen partner in Hong Kong film history.

 

In the eyes of the public, Wu Mengda may be the "little follower" next to Zhou Xingchi in the movie. Since the movie, he has hardly played the male lead. He doesn’t mind the light and heavy of the role at all, "I treat the protagonist and the supporting actor the same, and I will pay the same.

 

Some time ago, he made a cameo appearance in a big movie "Sir Wei", once again playing the role of Hai Gonggong. In the TV series "Xiaobao and Kangxi" and the movie "Lu Ding Ji", Wu Mengda has played Hai Dafu twice, both of which are funny and crazy. This time, he seems to be reinterpreting in the opposite direction of insidious and fierce.



"Comedy, farce, tragedy, drama, I’ve shot all kinds of scenes, what else can I do?" He said he didn’t want to do repetitions, but had no choice but to play too many roles. Even if it’s an old film, a new role, or a cameo, he believes there is still a lot of scope and room for better performances.


"I’m sorry I didn’t play" The Wrong Car "

And influence me the most "

Uncle Da was very honest, saying that he really couldn’t do without acting, and even when he was hospitalized and sick before, he was concerned about the movie and the set."I keep wanting to act, and I keep hoping to create, which will make me younger. Living in the film and television industry, there is a group of people who accompany you to play and chat every day, and respect you very much. This is the greatest pleasure in life, and it is also the job I like."

 

When it comes to the most satisfactory roles, he listed four: the third uncle in "Gambling Saint", the father of Su Can in "Wuzhuangyuan Su Qier", Hai Dafu in "Lu Ding Ji", and Taibao in "Tian Ruoyou Love".He has created a lot of classic comedy roles, but so far, it is this tragic little character in "Heaven Ruoyou" that has won him the only Hong Kong Film Awards for Best Supporting Actor.



Similarly, in this interview, we also found a Wu Mengda who is completely different from the stereotype of "comedian".

 

He said that the biggest regret in his life was not being in "The Wrong Ride," and that he wanted to play the sad, dumb dad so much. In his opinion, the performances of the movie version of Sun Yue and the TV version are great, but from the body language to the eye details, he believes that there is a different way of acting from them.

 

In 2006, in the variety show "Operation Style", he passed the addiction of "Riding the Wrong Car". But it was just a small segment of the show’s acting, and he had to get into the play and be absorbed. Although his easy-to-put acting skills were not realized in the "Riding the Wrong Car", they were in "Heaven Ruoyou Love", and later in the "Shaolin Football" football coach, more visible.



The movies that influenced him the most were not comedies, but "The Yellow Earth" and "Love and Dust". "I have seen these two more than 50 times, and there are videotapes. I watch them almost every day when I have time, and learn something from them."Two literary films, two literary films with the same sense of loneliness.

 


"If you don’t like it or worry about it, what do you sing?", he said that he will always remember this dialogue in "Yellow Land", "That tone is really lonely, very wandering, but it will hit your heart, the whole atmosphere is too painful."

 

And "Love the Wind and Dust", born in Xiamen, he may have aroused his memories and nostalgia for southern Fujian in the local atmosphere of this Taiwanese film.

 

I watched Uncle Da’s "congenital disorder" in comedy movies, but I forgot that he was so calm and peaceful in the audience, and even willing to embrace loneliness and loneliness.



"Stephen Chow’s golden partner", "the universal supporting actor of Hong Kong movies", and also described him as "a good actor who can act in big comedies and big tragedies, with real acting skills". Some people say that he is "Chinese".

 

"In 50 years, in 100 years, how do you want the audience to evaluate you?"At the end of the interview, we threw this life summary question to him, and he quickly put away his smile, thought for a few seconds, and said, "I hope the audience can still remember me, and I hope the audience still has the impression of’Wu Mengda ‘."

 

As soon as he finished speaking, he was nonsensical again, "Huh? 50 years later, 100 years later, I will still be here, ask again when the time comes!"


Great Wall Shanhai Cannon Chengdu Auto Show’s World First Show

Today, China’s first, large-scale and high-performance luxury pickup mountain and sea gun built by Great Wall Gun was officially unveiled at Chengdu Auto Show. Also unveiled on the same stage are the innovative pickup truck models such as the New Farmer Edition of King Kong Gun (parameter picture), the Firebomb Rage Qingqi, and the high-end customized version of the Great Wall Gun RV.

The new car named "Shanhai Gun" is the result of global collection and users’ co-creation. Shanhai Gun is based on the world’s leading intelligent professional off-road tank platform. Shanhai Gun is equipped with a 3.0T V6+9AT power system, and the whole system comes standard with Borgwarner 4A+LOCK four-wheel drive system. In addition, Shanhai Gun will be equipped with a new 2.4T diesel and 2.0T gasoline HEV power combination.

Shanhai cannon has the world’s first electric welcome adjustment in the back of pickup truck, and a number of innovative patented technologies to realize the ultra-quiet experience of NVH in the back row, high-order intelligent driving assistance, automatic parking and other technical configurations. Not only that, Shanhai artillery also has the first domestic tailgate split+flat design; The space layout of the three-door trunk is the first in China, and the partition can be adjusted and disassembled at will. The trunk is reserved with 18 matrix anchor points, giving users more creative space and creating a truly super fun universal modified car.

At the Chengdu Auto Show, Great Wall Gun also brought the innovative "trendy" King Kong Gun new farmer version in the field of fashion commercial pickup trucks, as well as the personalized modified "explosive" firebomb angry Qingqi and the high-end customized version of Great Wall Gun caravan.

The new farmer version of King Kong Gun exhibited this time is a brand-new mass production version, which was jointly created by Great Wall Gun, Extreme Flying Technology and Jiurui Automobile. New Farmer Edition is committed to creating efficient work assistants for the vast number of new farmer users and helping smart agriculture to flourish.

King Kong Gun New Farmer Edition provides a complete modular box and a roof drone platform at one time, which can load two plant protection drones at the same time, and can complete plant protection operations of nearly 1,000 mu of farmland in a single day. The whole vehicle is also equipped with special trays and fixed points for unmanned aerial vehicles, batteries, accessories and other equipment, which can avoid damage caused by bumps in complex road conditions and make loading and unloading more convenient.

Firebomb Angry Qingqi is another modified model jointly created with Top Fire since the Great Wall Gun released the "Shell Project". The 2.0T high-power engine independently developed by Great Wall is adopted to match ZF 8AT transmission.

Rage Qingqi follows the appearance of firebombs. At the same time, the portal bridge and the front and rear guard bars are modified, and the chassis is heightened to bring better approach angle/departure angle and better passability. Hidden trailer hook makes off-road more calm. The air inlet of the wading throat is attached to the car body, which makes the air intake smoother.

The high-end customized version of the Great Wall Cannon caravan was officially listed at the Chengdu Auto Show with a starting price of 468,000 yuan. The Great Wall Cannon caravan is equipped with 2.0T engine +8AT gearbox, matching with Borgwarner TOD intelligent four-wheel drive system, central differential and rear axle electronically controlled differential lock. The new car is also equipped with 840Ah Great Wall Honeycomb lithium battery, 150L clean water tank +35L antifreeze water tank.

On August 18 this year, the third anniversary of the brand, Great Wall Gun officially opened the brand 2.0 era, comprehensively TO C, and created a global user brand. On August 25th, POER Space, the world’s first high-end pickup image experience store of Great Wall Gun, opened in Chengdu.

Create a brand-specific sound and talk about BYD’s active sound technology

● Active sound technology to create a sound theme compatible with brand/vehicle positioning.

  To tell the truth, when I first heard about active acoustic technology, I didn’t quite understand it. I didn’t know what kind of function it was. Later, after in-depth understanding, I found that "initiative" here refers to the intention of the manufacturer, while "sound" refers to sound, prompt sound and sound effect.

Home of the car

  Through sound design, Active Sound combines the overall atmosphere of modeling, interior decoration and lighting to create a harmonious driving environment integrating vision, touch and hearing, and endows BYD’s exclusive sound with connotation and emotion.

Home of the car

  The types of active sounds include warning sounds, such as seat belt warning, gear shifting, steering, double flashing and radar warning; Brand-specific sounds to enhance the experience, such as start/stop, welcome sound and sports sound. The exhaust sound generated by the popular sound wave system is actually one of the forms of active sound.

● How does the initiative of Dynasty brand and Ocean brand sound?

  The theme of the active voice of Dynasty brand series cars will be national style and national tide, based on China five-tone style, which is elegant, atmospheric and has traditional cultural heritage. For models named after different dynasties, the active sound will be played by typical instruments of different dynasties, and the consonants will be integrated into the notes of subdivided models. For example, the theme sound of the power-on and power-off of the Tang model is mainly pipa timbre, which is smooth and elegant, calm and textured. The Yuan model takes guqin as the theme tone, and birds and whistles are added to the consonants, reflecting the outdoor, natural and young rhythm.

More exciting videos are all on the car home video platform.

"Han DM-i Active Acoustic Technology Beta Experience Video"

  The theme of the active sound of Ocean brand series vehicles is natural fashion, the theme is minor in music, and the sound of waves is consonant, which is lively, smooth and rhythmic. Marine life series models introduce dolphins, seagulls, (|) and other beautification bionic sounds to increase interest and vitality. Warship series models introduce the sound elements of departure whistle and waves beating the hull, which is unique.

More exciting videos are all on the car home video platform.

"dolphin active sound technology experience video"

  At present, the active voice of dolphins has been pushed to customers’ vehicles through OTA upgrade. In the video above, Han’s active voice is a test version, which will be different from the final version.Active acoustic technology is expected to be pushed to Yuan Plus, Seal, 2022 Han/Tang under BYD brand, D9 under Tengshi brand and subsequent new models one after another this year..

● BYD Active Sound Development Course

  BYD Active Sound Project was formally established in February, 2021. It adopts multi-department and cross-disciplinary cooperation within the enterprise and cooperates with ——ANSYS, the world’s largest simulation technology company, outside the enterprise.

Home of the car

  The subjective evaluation of active sound by the internal listening group in April 2021 is a very important time node, and the evaluation result has become one of the important reference factors for subsequent design and development. The ratio of male to female in the internal listening group is close to 3:1, and the ratio of people over 30 years old and under 30 years old is close to 1:2. These listening staff come from different positions of BYD, including designers, engineers, sales and administrative personnel.

Home of the car

Home of the car

Home of the car

  As we can see from the above picture, the frequency spectrum of an active sound is superimposed by the frequency spectra of multiple sound materials. Therefore, both musicians and engineers play the role of creators in the development of active acoustic technology.

Home of the car

  BYD Dolphin’s steering prompt tone is designed in a narrow band, which makes it feel smart, clear and clean. Byd Han’s turn warning sound adopts the way of designing the main and consonants separately. The consonants are broadband audio, presenting a pleasant and textured sound. The creation of active sound not only needs musicians to provide creative inspiration and materials, but also needs engineers to engineer the sound, so only the musicians and engineers can work together to achieve excellent results.

● Musicians behind BYD’s active sound music

  BYD hopes that the sound source of active sound comes from musical instruments and natural sounds, rather than the more common mechanical sounds and electronic synthetic sounds. So I found Fang Yi, a famous music producer and impromptu piano instructor in Guangdong. Another more important reason for BYD’s cooperation with Fang Yi is that Fang Yi is more willing to cooperate with BYD’s engineers to explore more possibilities of active sound design, rather than just providing music material creation services.

Home of the car

  As mentioned earlier, the music materials played and produced by Fang Yi will not be directly applied to the car, but need to be redesigned and optimized by professional sound design software to form a sound source library and finally implemented in the car. It is the close cooperation between "engineering male" BYD and "Artist" Fang Yi that enables the active acoustic technology to be put on the new car in such a short time.

● Full text summary:

  From the actual experience, BYD’s active sound technology can provide users with a novel auditory experience above quietness, which can be better realized in cars of this level and with good quietness. BYD’s active sound technology has given different sound themes to each of its brands. The models under the brand adopt a unified melody, but each has its own personality in sound details, showing a unique charm of harmony but difference. This enhances the recognition of vehicle brand on the sound level, and highlights BYD’s strong brand confidence. (Photo/Text/Photo/car home Chang Qinglin)

Did you do the fitness right? Six kinds of wrong exercises accelerate aging

  Editor’s note:Active exercise is very beneficial to health, but the incorrect way will do harm to your body. Only by mastering the correct way can you effectively achieve your exercise goal. Did you do your fitness right? Today, People’s Health Network will talk to you about the topic of fitness.

  How can fitness be effective?

  Exercise at least three times a week to enjoy the benefits of exercise. Exercising once or twice a week will not bring lasting health benefits. Sean, a sports scientist at Rutgers University in the United States, believes that there should be at least three days of planned exercise every week. Studies have shown that sitting for a long time will offset the benefits of any exercise. So, get moving.

  Lifting iron is an effective way to build muscles. Lifting iron is an exercise method of lifting weights with iron tools such as barbells and dumbbells. Lifting iron is a good way to strengthen muscle strength, but some women worry that it will become too strong. In fact, the amount of testosterone produced by women is much less than that of men, which means that no matter how much they exercise, they will not overextend their muscles.

  However, lifting iron can’t turn fat into muscle. Physiologically, they are two different tissues. Fat is sandwiched between skin and muscles, and it is also wrapped around organs such as the heart. Muscle tissue can be subdivided into three main types: smooth muscle, myocardium and skeletal muscle, which are distributed all over the body. What lifting iron can really do is to help you build muscles in and around any adipose tissue. The best way to lose fat is a healthy diet combined with exercise.

  Exercise is actually the most brain-healthy. A large number of studies show that physical exercise is the best way to improve cognitive function. Researchers at the University of Maryland in the United States have found that aerobic exercise has unparalleled benefits for enhancing brain function. This kind of exercise is not only good for the brain, but also good for the heart.

  If you want to keep fit, you can’t stop for a week. Most people don’t take regular exercise within a week, and muscle tissue will begin to decompose. The principle of "use in and waste out" is very suitable for the field of fitness.

  Plate support is the "trump card" to exercise abdominal muscles. Some people use sit-ups to practice abdominal muscles, but they can only target abdominal muscles, while flat support mobilizes several groups of muscles on the side, front and back of the human body. Therefore, if you want to enhance the strength of core muscles, especially abdominal muscles, then choose flat support.

  Six kinds of wrong exercises accelerate aging

  Mistake 1: Exercise too intensively. Although it is admirable to have a full exercise schedule, rest is still necessary. Long-term, strenuous exercise and lack of sleep will increase the cortisol content in the blood, resulting in an increase in blood sugar. These sugars combine with collagen fibers, which will lead to decreased skin elasticity, long spots and premature wrinkles. No matter how enthusiastic you are about exercise, you should rest at least one day a week.

  Mistake 2: Poor posture. Bad posture will destroy the spine and make you hunched permanently. In order to avoid bad posture and wrong exercise posture, you need to exercise under the guidance of professional coaches, who can calibrate the deviated positions of all parts of your body. Yoga, pilates or ballet exercises can also correct poor posture.

  Mistake 3: Only do aerobic exercise. Although many people insist on exercising, they only do aerobic exercise. In fact, strength training can help you continue to burn calories when you are not exercising, and it can also help to maintain muscle weight and make people look young.

  Mistake 4: Ignore pelvic floor muscles. When you exercise, pelvic floor muscles may not be the first muscle part you think of, but it is very important. Neglecting pelvic floor muscles can lead to abdominal fat and urinary incontinence in middle-aged women. In order to keep the pelvic floor muscles firm, you can do Kegel exercise (levator ani exercise) three times a day, and do three groups each time, 10 times in each group.

  Mistake 5: Ignore high-intensity interval exercise. High-intensity intermittent exercise is very effective in resisting aging. A study in the Journal of Cell Metabolism shows that the performance of mitochondria in the elderly who engage in high-intensity intermittent exercise has improved by 69%, which helps to improve the sensitivity of insulin and reduce the risk of diabetes. Therefore, it is necessary to engage in high-intensity intermittent exercise three times a week.

  Mistake 6: Never decompress. Practicing yoga and martial arts can help keep your skin moist and shiny. You can also try meditation to relieve stress and anxiety.

  Endurance training has the best anti-aging effect.

  According to the American Medical Express, researchers from Leipzig University and Saar University in Germany found that endurance training can better resist aging than strength exercise.

  The researchers selected 266 healthy young people who didn’t usually take part in sports. Participants were randomly divided into three groups: endurance training (continuous running), high-intensity intermittent training (running and jogging alternately for four times after warm-up, and finally cooling limbs by jogging) and strength training (doing circular exercise on equipment, including body flexion, belly rolling, sitting posture pull-down, sitting posture rowing, sitting posture calf flexion and extension, front leg muscle extension, chest pushing and supine leg lifting, etc.), and a non-exercise control group. The first three groups exercised for 45 minutes three times a week, and a total of 124 people persisted.

  At the beginning of the study and after the last round of exercise, the researchers analyzed the telomere length and telomerase activity of white blood cells in the blood samples of the participants respectively. The results show that compared with the control group, the telomerase activity and telomere length of the first three groups of participants have increased, which is very important for preventing cell aging, improving cell regeneration ability and healthy aging. However, compared with the strength training group, the telomerase activity of the other two groups is 2 ~ 3 times higher, and the telomere length is also significantly increased.

  Researchers say that endurance training is an important mechanism to promote healthy aging. One possibility is that this type of exercise affects the level of nitric oxide in blood vessels and promotes positive changes in cells. In addition, from the perspective of evolution, endurance training can better imitate the behaviors of human ancestors such as traveling and fighting, covering a wide range, including running, swimming, skiing and cycling.

  Old, middle-aged and young people have their own precautions in exercising.

  Children and teenagers should avoid surprise training. This age is an important stage of growth and development. People’s bones are not yet formed and their muscle strength is weak. Some students usually have heavy schoolwork and lack of exercise, so they only do surprise training before the entrance examination of physical education in order to achieve sports effect in a short time, which is easy to cause problems. For example, excessive running can easily lead to periostitis of the medial leg, and some children will feel pain in the forefoot or heel, thinking it is "growth pain", but it is actually inflammation caused by excessive exercise. In addition, children with flat feet are not suitable for running too much. Some children practice the piano under the supervision of their parents and repeat hand movements for a long time, which is easy to cause tenosynovitis. Therefore, children and teenagers should pay attention to avoid excessive activity stimulation, and it is best not to do too many repetitive actions, and it is appropriate to take diversified exercises.

  Young and middle-aged people should not be too violent. Young and middle-aged people have strong bones and strong muscle strength, but they are also vulnerable people. They usually like some highly antagonistic sports, such as basketball and football, which often lead to physical collision. Many people also like to play tennis and other sports that require vigorous swing. Young and middle-aged people are prone to overexert when jumping and running, or sprain, fracture and other accidental injuries due to uncoordinated movements when spiking and swinging. Therefore, it is suggested that such people should not exercise too hard, do not pursue "victory" and "win" too much, and avoid accidental injuries.

  Old people should do what they can. Old people often have osteoporosis, muscle weakness, and often accompanied by cardiovascular diseases, so it is suitable for small-scale and low-intensity exercise. However, even if you carry out such a movement, you have to do what you can. Some grandmothers like to dance square dance, and sometimes they need to do "toe-pad" with one leg force. Once the leg muscles are insufficient, it is easy to cause sprain and fall of the achilles tendon. There are still many elderly people who are yoga lovers. Although the exercise is gentle and slow, there are also many postures that are not suitable for the elderly. Therefore, the most important thing for the elderly to exercise is to make correct choices according to their own physical conditions, with the principle of "doing it".

  Take a brisk walk, not too long.

  Walking briskly can help athletes get rid of excess fat, thus improving blood lipid level and preventing fatty liver. At the same time, it can also reduce the risk of hypertension, type 2 diabetes, heart disease and osteoporosis and promote cardiovascular health.

  It is recommended to do it 4 ~ 5 times a week, each time for about half an hour. Be careful not to spend too long, especially don’t exercise too much for the WeChat sports ranking.

  Posture is very important. There is a formula for heart rate. The correct posture of striding should be to relax the neck and shoulders, hold your head up and chest out, and swing your hands left and right with the walking speed. Keep your back straight and abdomen slightly. Bend forward slightly when walking. Keep your feet on the ground and your toes on the ground.

  What speed should we keep for brisk walking? There is a special formula for calculating heart rate, which can indicate whether the current speed is suitable for you. During the process, the best heart rate should be: (220- age) ×80%. For example, at the age of 20, his optimal heart rate for exercise is 160 beats/min.

  Warm up and be fully equipped. Warm up moderately before walking, start slowly, and then increase the speed when your feet are a little hot. Slow down slowly when you are near the finish line, and don’t stop immediately.

  There should also be perfect equipment for walking: shoes should be able to support the arch and heel, so that the toes have enough room to stretch, and the soles should be thick and flexible; Wear loose sweat-absorbing clothes; Take water with you.

  In addition, be careful not to exercise in windy places, especially the elderly. Try to choose places with better environment, such as parks, and don’t walk on the main road.

  Three ways to make thighs more fit

  Many people exercise for the sake of "stovepipe". As everyone knows, strong thighs are more bodybuilding, and can reduce the proportion of body fat, help other muscles grow and improve sports performance. How to make your thighs fit and strong? The website Reader’s Digest of the United States recommends three exercises for readers: sitting against the wall, leg bending and leg lifting. They can be carried out anytime and anywhere without any equipment, and they are very effective. It is recommended to keep practicing.

  Sit against the wall. This is called bending your knees against the wall. The exerciser stands with his back against the wall and moves his feet forward about one step. After posing, he puts his back down and bends his knees until his thighs are parallel to the floor and 90 degrees to the upper body. Hold this position for 60 seconds. You may only last for a few seconds at first, and then you can slowly extend the training time. At the same time, you can also put your arms on the wall, which is more helpful to keep your body balanced. This training is done three times as a group, and readers are advised to practice two groups every day.

  Leg bending. Take a chair, stand behind the chair, bend your right foot, and point the heel of your right foot towards your ass, and keep your posture for a short time. Then, slowly put your feet back to their original positions, repeat the above actions for 10 times, and change your legs. Do 30 bends on each leg at a time. In order to increase the challenge, you can also carry a proper load.

  Leg lifting exercise. Stand still, hold both sides of the chair with both hands, keep your back straight, lift your right leg up and return to its original position 10 times, and then change your legs. It is recommended to lift each leg 100 times during each training. (People’s Health Network Comprehensive from Life Times)