In 2006, it officially appeared in the market. With the unique resource integration ability of the Group, Pentium developed smoothly in the early stage, but the development of FAW Pentium was weak in the later stage, especially in 2015 and 2016, Pentium almost faded out of sight.
However, Pentium subsequently adjusted its product strategy and introduced 0, B30, B50, B70, X80 and other models. In 2017, the cumulative sales volume was nearly 120,000, up by 13.7% year-on-year, especially for the D-Le intelligent system (||). This series of actions brought Pentium back to people’s sight.
What kind of brand is Pentium, which has experienced ups and downs in the market? How is its quality? Compared with cars, whose quality will be better? Facing these questions, let Bian Xiao answer them for you.
Pentium is one of the youngest brands of FAW Group. Brand series cars can be divided into 2.3 and 2.0 models. Japanese production platform is adopted, and the engine, gearbox and chassis are all shared with (||). This makes the quality of main parts of Pentium brand cars reach the same level as that of joint venture products.
Looking at the product line of FAW Pentium, there are four types of cars: B30, B50, B70 and B90, and there are two types: X80 and X40. In 2018, the best-selling model of Pentium is X40, and the second-ranked model is (||), while the sales of other models can almost be described as bleak, approaching the edge of market elimination.
Take (|||) 0 as an example, its engine is said to come from Volkswagen’s EA111 engine, while the 6AT automatic transmission comes from a famous family. Coupled with the advantage of being in tune with (|| |), pentium X40 is a collection of three resources, but it has not achieved a bumper harvest in the end. The reason behind this is worth pondering.
In fact, the quality of Pentium cars in domestic cars is still good, and there is not much to be picky about. However, at present, FAW Group still has not got rid of the "take it" style, and it can’t go far by patchwork products. Platforms can be shared, and engines and gearboxes can also be imported. However, if you want to succeed, you still need your own brand characteristics. Only by realizing this, the brand vitality can last, and it will not stumble and become the mainstream.
Changan Automobile Company’s main products include a full range of passenger cars, small and light trucks, minivans, large and medium-sized buses and a full range of engines. It has occupied the champion of independent brand sales for three consecutive years, which can be said to be the most comprehensive domestic brand in the automobile industry.
In fact, the comparison between Changan Automobile and Pentium Automobile does not match, and the level of the two is different. Whether it is brand sales, models or market share, Pentium is far behind Changan. However, in terms of quality, Pentium will be more stable than Changan, regardless of cost performance and configuration. However, this will fall into the stereotype, and most people will not agree.