On October 28th, the "COROLLA HYBRID Listing Conference" was grandly held in Shanghai, the fashion capital. The listing has a total of 4 model configurations of Pioneer Edition, Elite Edition, Deluxe Edition and Flagship Edition, with a price range of 13.98-17 5,800 yuan. At the press conference, Gao Yuanyuan, the image spokesperson of COROLLA HYBRID Shuangqing, senior leaders of "National Muse", automobiles, and more than 300 media reporters across the country witnessed this historical moment, "The future is enjoyed first", and COROLLA HYBRID Corolla Shuangqing has since turned a new page in the history of Chinese models.
The product price of COROLLA HYBRID Corolla Dual Engine has pulled the price threshold of joint venture brand hybrid models to a new low, reaching a price range, and then challenging the new market that has not been explored by Japanese cars. With advanced Toyota hybrid technology, personalized and advanced exterior interior design, and high, low fuel consumption and low emission performance advantages, coupled with affordable product prices, COROLLA HYBRID Corolla Dual Engine demonstrates strong market competitiveness and will open up a new pattern of hybrid models in China.
COROLLA HYBRID Corolla Dual Engine has a total of 7 body color options, namely: Super White, Silver Metallic, Universal Blue Metallic, Biotite, Platinum Bronze Metallic, Blue Metallic and Red Mica Metallic, among which Universal Blue Metallic is the exclusive color of COROLLA HYBRID Corolla Dual Engine.
Future First Enjoy, a high-quality vehicle designed for China
COROLLA HYBRID Corolla Dual Engine originated from the hope to develop a gasoline-electric hybrid model accepted by the Chinese market, and the introduction of more dual-engine models is also one of the important directions of FAW Toyota’s new product planning. Toyota’s sales of gasoline-electric hybrid dual-engine vehicles worldwide have exceeded 8 million. At the same time, Toyota in China is committed to the localization of hybrid technology, hoping to develop a model with high quality and advanced, and the price is close to the people. The core components of the COROLLA HYBRID Corolla dual-engine hybrid powertrain are developed and produced in China, and the design strives to strengthen the "advanced and advanced hybrid image" and "sense of operation", reflecting its dominance in hybrid models. At the same time, it has been more recognized by Chinese consumers with the "supreme feeling of high quality and exceeding the same level of vehicles". With the unique charm and quality of "one level" and the advanced sense brought by hybrid technology, it has led the new trend of automotive life.
As a new model with the responsibility of opening the era of "national hybrid", COROLLA HYBRID Corolla Dual Engine takes "Future First Enjoy" as the core of the brand, targeting urban white-collar people who have opinions and expect to become opinion leaders, are more sensitive to fashion and value advancement and quality, and bring them a more passionate and enjoyable multi-level driving experience. The unprecedented automotive values created by COROLLA HYBRID Corolla Dual Engine are just in line with their pursuit of advanced and higher quality automotive life.
They are mutually reinforcing solutions that come from technology.
The next generation of advanced technology BUT A-class car price: COROLLA HYBRID Corolla Dual Engine adopts the latest Toyota gasoline-electric hybrid dual engine power technology suitable for China’s use environment. It can make gasoline and electric motors work together, make full use of the advantages of each power source, and efficiently control the output distribution, so as to achieve the coexistence of high acceleration performance and quietness, low fuel consumption, and low emissions. In addition to the ordinary driving mode, COROLLA HYBRID Corolla Dual Engine also has three driving modes: electric mode (EV), energy-saving mode () and power mode (POWER) to bring different driving experiences. At the same time, it enters the A-class car price belt with a sense of "high-level" quality, making it accessible to ordinary consumers.
Highly personalized BUT Market mainstream design: COROLLA HYBRID Corolla dual engine has a personalized and attractive appearance and interior showing a sense of high-end market mainstream. The front face adopts slender LED headlights and "lightning eye" LED profile lights, combined with chrome-plated decorative strips with both bright and matte textures, presenting a sense of high-end; the three-dimensional combination of the tail with the blackened taillight cover achieves the perfect balance of sports and elegance.
In terms of interior, the instrument panel and exclusive center console unique to hybrid models are used, and sutures are added. The center console and door decoration are designed with black wood grain, showing a sense of high-end and advanced. The 2700mm brings a 960mm large rear space that surpasses the same level, and with a flat floor, the rear occupants have more leg space and a better riding experience.
High power BUT Low fuel consumption, low emissions: Efficient hybrid technology ensures excellent power performance, while taking into account low fuel consumption and low emissions. The COROLLA HYBRID Corolla dual-engine 1.8L Atkinson cycle engine is paired with the E-electronic stepless transmission system, which works in coordination with the electric motor to bring surging power. At the most common speed of 20-50 km/h in daily life, especially on urban roads, the acceleration reaches 3.1 seconds, while the fuel consumption of 100 kilometers is only 4.2 liters. In addition, the efficient engine itself has minimized exhaust emissions, further reducing environmental pollution when driving alone on the electric motor.
In particular, it is worth noting that the hybrid power of COROLLA HYBRID Corolla Dual Engine is a high-power nickel-metal hydride battery with the same service life as the whole vehicle. It has the characteristics of high power density and does not require external charging, regular replacement and special maintenance. It is also equipped with a safety protection device that can automatically cut off the power supply in the event of external impact to ensure safety.
In addition to the unique electric motor driving of hybrid models, through the appropriate use of sound-absorbing and sound-insulating materials, the engine noise and road noise entering the room are reduced, resulting in the highest level of tranquility in the car.
In addition, Toyota’s unique body can effectively absorb collision energy and protect the cockpit space. At the same time, the whole system comes standard with 6 SRS air bags including curtain SRS air bags, as well as the steering assist body stability control system + (S-VSC + HAC), which realizes multi-faceted protection and brings more peace of mind to drivers and passengers.
The COROLLA HYBRID high-end Corolla dual-engine model is equipped with advanced equipment such as air conditioning with nano-water ion air purification and humidification system, G-BOOK smart co-pilot (mobile version), automatic anti-glare rearview mirror in the car, and card key (smart key). Raindrop-sensitive fully automatic wipers work by automatically sensing the rain. AVN and DISPLAY O can display the working status of the hybrid system, and by confirming the working status, more efficient driving can be achieved.
Optimize Huimin, add value for quality
Choosing COROLLA HYBRID is to choose a "pioneer" lifestyle. In order to allow consumers to enjoy the full range of exclusive services brought by the dual-engine life, FAW Toyota has launched many marketing measures.
First of all, COROLLA HYBRID Corolla Shuangqing was established. This is a membership-based value-added service platform that serves as a bridge for smooth communication between manufacturers and consumers. One of the blockbuster activities of COROLLA HYBRID Corolla Shuangqing is the COROLLA HYBRID Space Journey. Corolla Shuangqing, as the only automotive partner of XCOR spaceflight program in China, will lead everyone to realize the dream of space flight. In addition, leaders in various fields such as film and television entertainment, sports, Internet, news media, and automobiles were invited to represent the pioneers of COROLLA HYBRID to convey the most intuitive car experience of COROLLA HYBRID Corolla Shuangqing to consumers, and use their real experience to serve as a model for consumers. At the same time, combined with social hot topics, launched the popular network drama "Midnight Taxi" and so on.
As a sincere feedback to consumers, from now until the end of 2015, all members who join Shuangqing Hui and buy COROLLA HYBRID Corolla Shuangqing can enjoy a 5-year 140,000-kilometer factory basic warranty; the first 1,000 car buyers will get 2588 yuan Apple Watch and other gifts, and automatically upgrade to Shuangqing Hui VIP members to get exclusive gifts worth 1,500 yuan; for consumers with vehicle replacement needs, provide unlimited brand replacement to enjoy 2,000 yuan subsidy, Corolla series replacement to enjoy a preferential policy of 4,000 yuan subsidy; more daily "Shuangqing Easy Loan" starting from 27 yuan, down payment as low as 20%, choose 3-year products to enjoy 50,000 kilometers of free maintenance "Peace of mind loan", and a maximum of 2 years for financial retention customers A variety of financial and insurance products such as "green insured loan" with 0 interest are available.
In order to allay consumer concerns, hybrid batteries can enjoy 8 years 200,000 kilometers of worry-free protection.
In addition, FAW Toyota also makes full use of the e-commerce platform, continuously integrates Internet resources, and collaborates with Tmall, Vipshop, and Yiche to launch an online car booking activity of 9.9 yuan. Through various forms of online marketing, it continues to expand the online and offline combination model, promoting consumers to understand COROLLA HYBRID Corolla Dual Engine through multiple channels, and creating car purchase opportunities.
At this conference, the stage with the vast universe as the background brought people an immersive sense of the future and technology. In the deep universe, the world blue on the COROLLA HYBRID Corolla Dual Engine has a more technological sense. And the appearance of the Dual Engine spokesperson Muse Gao Yuanyuan made this conference full of mystery of the "next era" and a sense of reality within reach.
Today, with the official launch of the COROLLA HYBRID Corolla Dual Engine, FAW Toyota’s product line will be more complete, and the COROLLA HYBRID Corolla Dual Engine will allow more consumers to experience the difference between the dual engine power and traditional gasoline vehicles. It is foreseeable that the COROLLA HYBRID Corolla Dual Engine powered by Toyota Dual Engine will definitely become a pioneer in the field of new energy and energy-saving vehicles, realizing the future dream now.