Story of Yanxi Palace, with 70 episodes, can be watched by the audience in only one and a half days through "multiple play".
For the popular drama "Ruyi’s Royal Love in the Palace", the video website provides a way to watch only one actor to save the audience time.
Our reporter Xu Yuzhe
"How tight is the time for contemporary young people? You have to drive twice as fast to watch a drama. " Recently, an ordinary netizen, a seemingly casual Weibo, has won thousands of praises and comments. Indeed, "double-speed broadcasting" has now become the norm for many young audiences to catch up with domestic dramas. The so-called "double-speed playback" is a newly added function of video websites in recent years. Users can use playback software to speed up or slow down the video playback rate, generally ranging from 0.5 times to 2.0 times. In the case of "double speed", you can finish 70 episodes of the popular drama "Story of Yanxi Palace" in one and a half days.
According to the data of "China TV Drama Industry Report in 2018" published in April this year, in 2017, the total number of TV dramas was more than 465, and the average number of single episodes reached 39.8. Since 2011, 300 to 400 TV dramas have been broadcast every year. In the fragmentation time, it really takes a lot of time to watch so many dramas. In the social life of young people, "explosive" TV series is an important talk. In order to keep up with the rhythm of friends, many people will choose to play the brush drama at double speed during the break.
For many viewers who don’t want to miss a frame, it is very important to choose the double-speed playback that suits them. The experience of Galen, the audience, is that the speed of 2 times is indeed a little fast, and the speed of 1.5 times is just right. "The plot can basically be clearly presented, and the speech speed of the actors’ lines is normal." After changing the double speed, it will also make the series have the entertainment effect of "ghost animals". On bilibili, a barrage video website where many young people gather, videos of "1.5 times speed play zone" and "playing with 2 times speed is better" are often provided.
When it comes to double-speed playback, the attitude of many viewers is "doing it as a last resort." What annoys the audience is that some domestic dramas are often filled with a lot of flashbacks and useless dialogues in order to lengthen the number of episodes and make up the plot. "Remembrance killing" was originally a means to promote the progress of the plot, but half of an episode is remembering, and even the patient audience will choose to play it at double speed. In some love idol dramas, in order to show the emotional development of men and women, there will be a large number of slow-motion shots.
The sloppy script creation of some domestic dramas is staggering. According to industry insiders, it usually takes about half a year to compare 12 episodes of American TV dramas, and 50 episodes and 60 collective scripts of some big IP dramas in China can be completed in 5 months. Under the influence of the idea of "quick script" and quick success, it is normal for the audience to quickly brush through the "brainless plot" by playing at double speed.
On the other hand, domestic TV stations purchase TV dramas mostly by the number of episodes. For the sake of commercial interests, many TV dramas are seriously flooded. There is a long-standing "stubborn disease" that domestic dramas are prone to 60 or 70 episodes. There are basically more than 60 episodes of Chuqiao Biography, 76 episodes of Empresses in the Palace, and the fantasy of ancient costumes. Urban modern dramas also start with the lowest 40 episodes … … At this year’s annual meeting of Shanghai TV series production and broadcasting, Wang Leiqing, director of Dragon TV, spoke directly: "There are too many ‘ The dragon’s head is rotten and the snake’s waist is weak ’ It seems that a costume drama can’t be called a big drama without seventy or eighty episodes. Is there water injection in the middle? Everyone is very controversial about the long-episode TV series. The audience needs less than 50 episodes of dry dramas without water, and the market needs about 30 episodes of fast-paced innovative dramas! "
Domestic dramas choose water injection, so the audience chooses "wringing out". Ironically, in addition to double-speed playback, video websites have also launched other "wringing" services. For example, "just watch TA": this function assembles the scenes of several leading actors in each episode into fragments, and users can choose to watch only the parts related to an actor, which is suitable for fans. Another example is "listening to the drama": this function makes the video audio, so that users can understand the content through sound when it is inconvenient to watch, which is suitable for commuting. There is also a "key plot reminder": this function displays the highlights of each episode in the form of key points in the progress bar, and users can see the general plot by placing the mouse on the key points, so as to decide whether to stay or jump.
How to make more viewers stop playing at double speed is a test of the quality of film and television works. When double-speed broadcasting is becoming the choice of more and more viewers, the practitioners in the TV drama industry need to reflect deeply. In the view of critic Dai Xianren, only fine products can win the market and rich returns, and the TV drama industry can enter a virtuous circle of survival of the fittest. He also bluntly said that when the TV series really works slowly, the story is wonderful and the performance is exquisite, and the double-speed playback can’t convey the high-quality content well, the audience will play these excellent works at the original speed or even taste them repeatedly.