Grasping the initiative of history and breaking the plan strategically —— Written on the occasion of the 20th Party Congress.

　　After ten years, especially ten years, the China ship in the new era will sail into a new historical voyage.

　　When judging the world, it has always been an important basis for our party to make scientific decisions and make precise policies, and it is also an important method to unify its thinking and coordinate its pace. General Secretary of the Supreme Leader has repeatedly stressed: "The world today is experiencing a great change that has never happened in a hundred years, but the times and the situation are on our side. This is where our determination and confidence lie, as well as our determination and confidence." "At present and in the future, China’s development is still in an important period of strategic opportunities, but there are new developments and changes in opportunities and challenges." This important scientific judgment of "the opportunity is still there" has laid a solid self-confidence for grasping the historical initiative and making strategic plans, and is of great guiding significance for continuing to make great achievements in the promising era.

　　China weight that determines strategic opportunities.

　　The 16th National Congress of the Communist Party of China put forward the period of important strategic opportunities for the first time, and clearly pointed out that the first 20 years of the 21st century is an important period of strategic opportunities for our country, which must be firmly grasped and can make great achievements.

　　Today, 20 years later, how to make a new judgment on the strategic opportunity period must fully estimate a variable that continues to influence the world trend and is becoming more and more important — — China component.

　　Economic development has reached a new height. In 2021, China’s total economic output increased from 53.9 trillion yuan in 2012 to 114.4 trillion yuan, accounting for more than 18% of the global economy from 11.4%, and contributing more than 30% to the world economy for many years, which is the biggest engine of world economic growth. The per capita GDP has increased from $6,100 to $12,500, which is close to the threshold of high-income countries. The balance of China’s foreign exchange reserves is 3.25 trillion US dollars, ranking first in the world for many years.

　　The driving force for technological innovation is stronger. "Heaven asks", "Heaven asks" and "Chang ‘e" asks about the vast sky, "Struggler" and "Deep Sea No.1" challenge the extreme depth of the sea, and technological breakthroughs such as high-performance equipment, intelligent robots, additive manufacturing and laser manufacturing strongly promote the upgrading and development of manufacturing industry, and the scale of new energy vehicles and new display industries ranks first in the world. China ranks 11th in the global innovation index, 23 places higher than that in 2012, and has entered the ranks of innovative countries, opening a new stage of promoting high-level scientific and technological self-reliance and building a strong country in science and technology.

　　Great changes have been made in the economic structure. The upgrading of traditional industries has been accelerated, emerging industries have continued to thrive, and the construction of a modern industrial system with coordinated development of real economy, scientific and technological innovation, modern finance and human resources has been accelerated. A large number of major landmark innovations have led China’s manufacturing industry to new heights, and its comprehensive strength and international influence have been greatly enhanced. Among the 500 major industrial products, more than 40% of China’s products rank first in the world.

　　People’s living standards have improved in an all-round way. Since the 18th National Congress of the Communist Party of China, the number of new jobs in cities and towns has exceeded 13 million annually. In 2021, the per capita disposable income of national residents exceeded 35,000 yuan, an increase of nearly 80% compared with 2012, and the number of middle-income groups exceeded 400 million. The battle against poverty has won a comprehensive victory, completed the arduous task of eliminating absolute poverty, and built a well-off society in an all-round way on the land of China. According to United Nations standards, the life of our people has entered a relatively affluent stage. China has become the world’s largest online retail market and will soon become the world’s largest consumer market.

　　The opening pattern is moving towards all directions. The share of commodity exports in the international market has increased from 11% to 15%, the position of the largest country in goods trade has been consolidated day by day, the utilization of foreign capital has been stable and high-quality, the level and structure of foreign investment have been continuously optimized, foreign investment cooperation has been accelerated, the "Belt and Road" initiative has achieved remarkable results, and the right to speak in global economic governance has been enhanced, forming a new pattern of all-round and high-level opening up … …

　　China is developing, China is developing, and China will continue to develop! This article has become an important variable that profoundly affects the international political and economic strategic pattern, and it is a solid foundation and the greatest driving force for winning the period of strategic opportunities in the third decade of this century and even longer.

　　Compared with the first 20 years of this century, in China today, the world is changing from the outside, and the main social contradictions have undergone profound changes from the inside. The systematic requirements for solving the problem of insufficient development imbalance are getting higher and higher, and the urgency is getting stronger and stronger. In the past, we followed the trend and the opportunities were easier to grasp. Now, it’s different to grasp the opportunity against the wind. In the past, the overall environment was relatively stable, and the risk challenges were easier to see; Now the world situation is turbulent and complicated, which puts forward higher requirements for adaptability. In the past, our level of development was low and we were more complementary to others. Now that our level of development has improved, we have more competition with others.

　　Compared with the first 20 years of this century, the current world economy is looking for new growth momentum, and China is at a historical juncture of structural optimization, kinetic energy conversion and high-quality development. The "historic intersection" of internal and external linkage determines that "opportunities and challenges have new development and changes" is: opportunities are more strategic and plastic, and challenges are more complex and overall. Although the challenge is unprecedented, if we deal with it well, the opportunity will be unprecedented.

　　There are not only rare historical opportunities, but also many risk challenges. Our party has made a clear long-term judgment on the period of strategic opportunities, and its important foothold lies in China’s weight and China’s actions. In other words, whether we can concentrate on doing our own thing well will be a decisive factor in whether we can win strategic opportunities, make good use of strategic opportunities, shape new strategic opportunities and then grasp the historical initiative.

　　Concentrate on your own business.

　　The development of a country and a nation depends on taking its own road, and the key lies in doing its own thing well. This is the basic truth revealed by materialist dialectics and the basic conclusion proved by history and reality. Only by unswervingly concentrating on your own affairs, can you fly around in chaos and remain calm, and let the wind blow from east to west, win the initiative, win the advantage and win the future in the great changes.

　　Take advantage of the situation and embark on a new journey of building a socialist modern country in an all-round way. This is a period of great development potential and various difficulties and risks, a period of approaching the center of the world stage and making greater contributions to mankind, and a period of coping with and resolving the strong pressure exerted by hegemonism on me. To do your own thing well, we must firmly establish the problem consciousness, take the problem as the guide, and grasp the "bull nose" of economic and social development.

　　We have a long list of challenges before us. The world economy is generally tightening, trade protectionism and populism are on the rise, the sources and risk points of global turmoil are increasing, "black swan" and "grey rhinoceros" appear from time to time, the competition in science and technology is more intense, and multilateralism and the free trade system are under attack. There are still many difficulties and problems in domestic economic operation, and the characteristics of regional and industrial differentiation are becoming more and more obvious. The challenges from economic system, natural system and social system are all arduous topics and hard bones.

　　The turbulent international situation, complex and sensitive surrounding environment and arduous and arduous tasks of reform, development and stability require us to take the lead in preventing risks, to respond to challenges, to fight a well-prepared battle against risks, and to fight a strategic initiative to turn danger into opportunity. In a word, we should have a strong ability to do our own thing well.

　　Ability comes from firm self-confidence that always stands on the right side of history. General Secretary of the Supreme Leader profoundly pointed out: "Only those who keep pace with history and share the fate with the times can win a bright future." In recent years, the incremental risk and the stock problem are intertwined, and the century-old disasters and epidemics are superimposed on each other, and mankind is in a difficult time. In China’s heavy development textbook, one of the most important methodologies is to adhere to dialectical materialism and historical materialism, accurately grasp the world trend, the general trend of the times and China’s greatest national conditions and reality, and take this as a basic point to understand the present and plan the future.

　　Ability comes from a broad vision that is not afraid of clouds covering your eyes. General Secretary of the Supreme Leader clearly put forward "having two overall situations in mind", one is the strategic overall situation of the great rejuvenation of the Chinese nation, and the other is the great change that the world has never seen in a century. This is the basic starting point of our planning work. Only by grasping the two overall situations can we accurately locate the historical coordinates and world coordinates where China is today, open a broad horizon, see the major opportunities and new challenges with foresight, give full play to the subjective initiative, and gain new development momentum in accelerating the construction of a new development pattern.

　　Ability comes from the excellent wisdom of overall planning and system integration. Ten years ago, when General Secretary of the Supreme Leader presided over the first collective study of the 18th the Political Bureau of the Central Committee, he clearly stated that "Socialism with Chinese characteristics is an all-round developed socialism". The development is vast and grand, and only the overall consideration can control the overall situation; The reform of linkage coupling can only be promoted in coordination. The governance of the country in the new era, from the "five in one" to the "four comprehensive", from the new development concept to the new development pattern, from coordinating the two overall situations at home and abroad to coordinating the development and security, is a clear manifestation of the system concept, which maximizes the positive energy of development and stirs up the majestic power of writing history.

　　Ability comes from unswervingly promoting reform and opening up. Initiating a new era in Socialism with Chinese characteristics is also a profound revolution, and it needs to be bold, bold, and bold. General Secretary of the Supreme Leader stressed: "The more contradictions and difficulties the reform faces, the more confidence we must have in advancing with the times and overcoming difficulties, the more enterprising consciousness, enterprising spirit and enterprising perseverance we must have ‘ Knowing that there are tigers in the mountains, he prefers to go to the mountains with tigers ’ Courage. " In recent years, we have deepened the reform of the party and state institutions, deepened the structural reform of the supply side, deepened the "streamline administration, delegate power, strengthen regulation and improve services" reform, and reshaped the relationship between the government and the market … … Real swords and guns, real money and silver, and more "real tricks" have comprehensively deepened reforms, laid down hard bones, overcome breakthroughs, and highlighted "gold content." Speeding up the construction of a unified national market and building a new development pattern with domestic macro-cycle as the main body and domestic and international dual-cycle promoting each other have become the first move to grasp the initiative of development.

　　Ability comes from the vitality and innovation of hundreds of millions of people. The people have always been an important force to push the wheel of history forward. In recent years, the central government has strongly supported and encouraged innovation, entrepreneurship and creation from the institutional mechanisms and policies, and the craze has surged, and miracles have emerged. The people of China have great creative spirit, great struggle spirit, great unity spirit and great dream spirit. Practice has proved that letting all the vitality of labor, knowledge, technology, management and capital compete with each other in generate, allowing all the sources of creating social wealth to fully flow, allowing every entrepreneur to have a fair opportunity to realize his dream, and gathering the wisdom and creativity of hundreds of millions of people into unparalleled development forces will surely help China’s economy overcome various difficulties and leap to a new level.

　　Keep the spirit of great struggle forever and create the future

　　The more you face the stormy waves, the more you can show the role of the mainstay. The backbone of a country, the stronger it is when overcoming difficulties, the more it can condense the strength of rain or shine.

　　“中国特色社会主义最本质的特征是中国共产党领导，中国特色社会主义制度的最大优势是中国共产党领导。”“中国特色社会主义制度是当代中国发展进步的根本保证。”最高领袖总书记的深刻思考，是“中国之治”生动实践的理论结晶。

　　办好中国的事情，关键在党。中国共产党与中华民族的前途命运，构成了当代中国最为关键的“命运共同体”。无论血雨腥风的战争岁月，还是激情燃烧的建设和改革时期，千千万万中国共产党人以国家民族利益为重、以人民幸福安康为念，顽强拼搏、勇毅前行，寻找到中国式现代化新道路、中华民族伟大复兴路。面向新的时代，迎接具有许多新的历史特点的伟大斗争，我们更要毫不动摇坚持和加强党的全面领导，使党的领导更加坚强有力。

　　总结党的十八大以来的成就和经验，最基本、最重要的一条，就是我们党始终保持了进行伟大斗争的精神状态和奋斗姿态。假如没有这种状态和姿态，非但难题不能破解、想办的大事办不成，历史性成就和历史性变革更是谈不上。最高领袖总书记多次着重强调的“伟大斗争、伟大工程、伟大事业、伟大梦想”，伟大斗争位列第一，有深意存焉。

　　Now, we are marching towards the goal of the second century, shouldering the historical responsibility of persisting in developing Socialism with Chinese characteristics and promoting the great rejuvenation of the Chinese nation with Chinese modernization. Building a socialist modern power in an all-round way, taking a two-step strategic arrangement and advancing in depth. The key to achieving the goals and tasks of the new era and new journey is still the party.

　　Our party is the largest Marxist ruling party in the world. To consolidate its long-term ruling position and always win the heartfelt support of the people, we must always be sober and firm in "rushing for exams" and always maintain the spirit of great struggle. We must never lose the mental state that dares to face contradictions and overcome difficulties, and give up the practical actions that dare to do our best and do good deeds. We must be tit-for-tat and uncompromising in safeguarding the core interests of the country. We must be firm, realistic and tough in the work of reform, development and stability, bite hard bones, wade through deep-water beaches, and break through this critical stage of seizing the pass.

　　The steps of enterprising people will never stop at their achievements and revel in their glory. The times are mine! There is much to be done in the period of important strategic opportunities with great potential, and time waits for no one. Anchoring the grand goal of building a socialist modernization power in an all-round way, unswervingly taking the road of Chinese modernization, grasping the historical opportunity, maintaining the attitude of struggle, and opening up a new situation based on the new stage of development, we are sure to ride the wind and waves on the great journey of the new era and constantly win new victories!

Lan Yu Dialogue Li Jie, President of Alibaba Pictures： Content+technology makes movies better.


Special feature of 1905 film network Insight into the film industry and embrace China films. In 2023, China Film Report "Blue Feather Living Room" launched the "Dialogue Spring" specially planned by the two sessions, inviting representatives from ten film companies to jointly make a beautiful vision of China’s films moving forward in the wind. Now, once again, starting from the booming Spring Festival, we are working hand in hand with filmmakers to dream of 2024, when China movies are surging.


China Film Report and Blue Feather Meeting Room — — "Dialogue Spring", the sixth issue entered Alibaba Pictures. According to Li Jie, president of Alibaba Pictures, the company has now formed a stable film and television investment and distribution system. In 2024, in addition to continuing to explore, create and present more types and themes of high-quality content to meet the growing needs of the audience, Alibaba Pictures will also actively embrace cutting-edge technology and use content+technology to boost the development of China films.



I am looking forward to the release of Decryption, and the summer "Dart Man" is waiting to be filmed.

Alibaba Pictures’s "Golden Orange Combination System" plan was upgraded and promoted.


In 2018, Alibaba Pictures officially launched the "Golden Orange Co-production" program, and it is expected that 20 high-quality co-production products will be launched in five years. Li Jie introduced that at the end of the project in 2023, the company made a detailed resumption: in the end, Alibaba Pictures completed the co-production of 26 films in five years, and the cumulative box office reached 17.8 billion, far exceeding everyone’s initial expectations.



Based on this achievement, during the Golden Rooster and Hundred Flowers Film Festival at the end of last year, Alibaba Pictures officially announced the new content goal of the next phase of the "Golden Orange Co-production" plan: in the next five years, Alibaba Pictures will continue to release 30 excellent films in a co-production way, covering science fiction, suspense, love, realism, animation and other tracks.


Li Jie said that at present, there are 70-80 rolling development projects in Alibaba Pictures every year, and in 2024, many of them will land in cinemas one after another. "A relatively large amount of works is the director’s Decryption, which may be released in the summer file; There is also our cooperation with the emperor and the cooperation with the world. It is a comedy love movie and will be released this year. "



In addition, Alibaba Pictures will also make an overall layout of the film and television plan for the next three years this year. Among them, there is the "Feng Shen II" that everyone is looking forward to very much. At the same time, Alibaba Pictures will also start shooting two blockbuster new films, one is the martial arts work "Dart Man" adapted from the big IP, and the film has already started the global casting work; The other is a large science fiction film.


Li Jie expects that the second stage of the Golden Orange Co-production will not only achieve a continuous breakthrough in box office data and movie attendance, but also make a difference in developing genre themes, supporting young directors and reigniting Hong Kong film creation. In the new week, Alibaba Pictures will officially announce the "Hong Kong Arts Revitalization Plan" during the Hong Kong International Film Festival. "Hong Kong films are an important window for China films to go international. We hope that Hong Kong films will continue to innovate. Hong Kong filmmakers are a very important force in the entire China film industry."



IP Development and Ali Pan-Entertainment Industry Resonance

Content core +AI technology empowerment makes movies develop better.


For Alibaba Pictures, content development is always the core of everything. Among them, high-quality IP plays an important leading role. For example, during the Spring Festival this year, the series box office was further improved. Alibaba Pictures took advantage of the IP fever to launch the online drama "Flying Life Love". This cooperation has also made Li Jie and the team pay more attention to the opportunities of film and drama linkage brought by the "strong IP effect".


"This time, we can see that the popularity of movies can really enhance the attention of dramas. What kind of dramas can be linked in the future? On the one hand, I think it is necessary to have strong IP, especially series of works, and the second is to be close to the current dramas of young people." Li Jie revealed that in the future, Alibaba Pictures’s head films will include the simultaneous development of drama series in the plan.



Not only is the film and drama linked, but after taking charge of the pan-entertainment industries such as offline performances, Alibaba Pictures also paid more attention to the same-frequency resonance between the film and the performance industry: "We have adapted a Qixi movie into a musical of the same name before, and the effect is very good. In the future, we will also look for more big movie IP and put it on the stage of drama."


In addition, Alibaba Pictures also did not forget to go out to sea to find more high-quality IP for development. Previously, Studio Ghibli, Alibaba Pictures signed a comprehensive strategic cooperation agreement, including film cooperation and exhibition development.



On the basis of adhering to the core content, Alibaba Pictures also actively embraces cutting-edge technology and looks forward to empowering the industry. On the same day, Lili, an "Ali Entertainment Digital Man" who caused extensive discussion among the audience in the TV series Under Aliens, appeared as a "special guest" in the "Lan Yu Living Room" and had a dialogue with the host Lan Yu about the film. In addition to this product, Alibaba Pictures has already completed more extensive practice in AI circuit.


Li Jie led Lan Yu to the leading comprehensive digital shooting shed in China. The research and development of this studio began in 2020, and some of its technologies have undergone rapid iterative upgrading in just a few years. "With virtual shooting, it greatly reduces the difficulty of shooting such shots as natural disasters. The weather can be controlled whether it is raining or sunny. In this shed, you can shoot the sunrise, sunset and starlight in one hour. " Li Jie revealed that the current schedule of the studio is quite full, and the appointment has reached the end of 2024.



"Now China’s film industry has an excellent opportunity to catch up with or even surpass the level of overseas film industry in the AI era," Li Jie said with great expectation. "I hope we can make China films better and make the whole industry better and better by using content and technology."


Jay Chou halo blessing, why can’t it be the second ＂Initial D＂


Special feature of 1905 film network When it comes to racing movies, it was definitely a generation of memories of youth who was all the rage 16 years ago. Fujiwara Takumi, a fledgling city, and AE86, which drifts wildly on the famous autumn mountain, still impress many viewers.


Regrettably, amid the anticipation, we never expected a sequel to it, and we were temporarily unable to solve the suspense left by that year.


Recently, the producer, directed by Yixian Chen, starring,, and especially starring have been released.


It is noteworthy that the same racing theme, the same familiar Jay Chou.Whether it’s the "Tofu" in the playSalute, or off-stage, he gave AE86 to "idolize Winner".Wang JunThere is still a lot of linkage between Kay’s fable, All-powerful Storm and Initial D.


Arguably, the visual impact of racing movies, coupled with the blessing of Jay Chou’s aura, is still a bit interesting. But unfortunately, whether it is word of mouth or box office, it failed to replicate the glory of the past.


Why don’t the audience like watching it?


Douban scored 4.8, and the box office was just over 4 million, which was the result of the five-day release of All-powerful Storm. This performance is not worth mentioning at all compared with Initial D, which ranked sixth in the total box office in 2005.


No matter whether it is or not, films of the same kind that hit the box office are always willing to create the image of "burning blood", and the new work supervised by Jay Chou is no exception. But looking at the whole film, its performance is really difficult to prop up the corresponding stunt.



Director Yixian Chen admits that in order to remember the father who enlightened his car through movies, the story of Lao Shen and his son A Shen in the play is full of the shadow of himself and his father. In addition to family, the film’s excavation of the initial heart of the male owner Dujak’s racing car lies in his love for Lily; As for the root of the conflict with villains, it is rooted in the friendship break between Li Yifei and Song Jie, who used to be teammates.


Family, love and friendship go into battle together, and it is understandable to promote the development of the plot with rich emotional changes. However, the description of these feelings in the film has not been deeply explained and explored, and only a few strokes have passed by. Even the audience who have seen the film probably cannot resonate with it.


In addition, the process of the simulator champion becoming a real track champion is also described a little rough and deliberate. Especially when the theme of racing is put aside, All-powerful can be regarded as a story of a man’s "power generation for love", which is based on a weak plot and simple emotions. To some extent, it is difficult to talk about "blood".


Even in the racing scenes that can best arouse the audience’s emotions, the director tried his best to restore the exciting scenes of racing competition through multiple scenes, but the reason why the plot design helped the team win was based on the driver’s early judgment on rainy days. In the absence of clear foreshadowing or subsequent explanation, such an unpremeditated plot became a failure that the film could not ignore.


Undeniably, as a former professional racing driver, Yixian Chen has a deeper understanding and experience of professional racing than ordinary directors. The film covers a wide range of industry topics such as fleet operation and schedule strategy. Under the guarantee of sufficient investment, all kinds of "cool spots" such as "racing" and "falling" of burning money are also portrayed.


However, perhaps because he was an advertising director, Yixian Chen didn’t seem to have the thinking and method of shooting short films, and lacked the use of long shots and proper close-ups. Many shots that should have caused adrenaline surge were also complained by the audience that it was difficult to really get excited.



In the end, "large-scale MV" has become a concise review of fans; Not being loved by the public has also become the dilemma faced by All-powerful Storm.


Why don’t fans buy it?


The film quality is the key point that affects the market box office, but not all factors.


Some time ago, thanks to the excavation of the sinking market and the precise marketing of potential audiences, Douban scored only the sum of 3.5 and 4.1, and its box office performance still exceeded 100 million. This means that works that meet the pain points of potential audiences and have poor word-of-mouth performance still have the opportunity to turn over and counterattack.



As mentioned above, the quality of "All-powerful Storm" is doomed to be difficult to get out of the circle.


Jay Chou has a strong influence, his every move, can easily board the forefront of hot search. As a "living signboard" of "All-powerful Storm", he also contracted most of the heat sources before the film was shown with his own voice.


In fact, although he was a producer, guest star and personally composed music for the theme song, his appearance in the film was also very short. In the eyes of fans, this is just the name of the idol on the surface. The core of the real performance has little to do with it, so it is certainly not necessary to spend it.


Anyone familiar with Jay Chou knows that he often participates in film creation because of his interest. Starring "Initial D" because of car love; Starring because he likes basketball; Self-directed and self-directed because he likes music.


But it is a pity that, with the exception of "Initial D" and "Unspeakable Secrets", its screen performances are not remarkable, and Qi Fei’s masterpieces with word-of-mouth and box office are not produced much. However, although Slam Dunk and Love on the Rooftop have a general reputation, the box office of both films has also exceeded 100 million yuan, which, to a certain extent, also shows Jay Chou’s box office appeal.


Admittedly, this does not mean that fans can accept holding high Jay’s banner and playing "edge ball".


It’s not difficult to find out from Jay Chou’s resume that "All-powerful Storm" is not the first time he has been named as a producer of "bad movies". Four years ago, it also featured in the name of "Jay Chou Producer", but in the end, Douban scored only 4.6, and the box office did not exceed 4 million. It can be seen that Jay Chou has a strong appeal, but also has a group of savvy fans.


The lesson of "The Agreement of 10,000 Kilometers" will make fans hesitate to place an order to watch movies. At the same time, as countless idols born in the 1980s and 1990s, Jay fans are getting longer and longer with the years. At the same time, they are more mature and rational, and it is difficult to buy "bad movies" named after idols.



Back to "All-powerful" itself, looking at the film’s creative team, Jay Chou is the producer, his best friend is the producer, his wife Hannah Quinlivan is the heroine, and his younger brother Karry is the special star. In the words of fans, this is a "Jay Chou Friends Circle Movie", which is a work tailored by Jay for his wife.


Perhaps, if Hannah Quinlivan’s performance is awesome, it’s natural for fans to love me, love my dog. But unfortunately, she didn’t surprise everyone and couldn’t attract fans. Her poor acting skills were even discouraged by everyone.



It is worth mentioning that some senior fans have also expressed another view. From the variety "Travel Notes of the Week" to the movie "All-powerful Storm", Jay has often appeared in public with relatives and friends in recent years.


As fans, they can understand the idol’s mentality, but they don’t accept the works that are not centered on Jay Chou and start to consume the aura he has accumulated for many years. In the eyes of fans, they are still looking forward to seeing Jay’s new attempt, but they are unwilling to support his over-consumed works.



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Just as Jay Chou didn’t become the lifeline of All-powerful, the core of winning in the market, regardless of the publicity stunt of any work, is the quality of the film.



Take the National Day in 2018 as an example, the main theme is to continue the Mahua FunAge style and the charm of "Shen Teng", and the box office before the screening is expected to be as high as 2.5 billion+. However, after the release, it was vomited by a large number of audiences because the goods were not right. The word-of-mouth of the film Douban plummeted from 5.9 at the opening of the painting to 4.6, and the film arrangement rate dropped from 35% on the first day to 20%. Finally, the box office stayed at 600 million, far below the box office expectations, and even less than half of the previous box office.



In the final analysis, the audience is more willing to enter the theater for high-quality content. Beyond gimmicks, works should return to the essence of creation. Only in this way can our film develop positively.


Is Apple’s official APP really safe？ The lottery ＂voted＂ 120,000 yuan became a bubble.

　　Cctv news：APP— — Refers to the software specially built for the mobile network platform. Apple’s mobile phone users must download the APP in Apple’s official app store. Apple explained that the software on the official app store has undergone strict review to provide users with a safer and more reliable experience. Is Apple’s official platform really safe? Mr. Mou, an Apple mobile phone user in Shandong, recently encountered troubles. He suffered heavy losses after downloading an APP marked as "official platform" in the app store.

　　In April this year, Mr. Mou from Zibo, Shandong Province, had the idea of buying lottery tickets because of a joke from a friend. He searched for the word "lottery" in his Apple mobile APP store and found a large number of related APPs. Because he had no experience in buying lottery tickets, Mr. Mou downloaded an app marked "official lottery platform" after comparison.

　　The words "official platform" and the LOGO of Fucai made Mr. Mou feel very relieved. After reading the operation introduction provided on the APP, Mr. Mou began to bet. In just ten days, he invested 120,000 yuan.

　　Gambling APP set a trap to recharge, you must bet.

　　The money charged into the APP must be purchased by lottery, and it can only be extracted after winning the prize. Such a rule makes Mr. Mou step by step into the trap. At first, I just wanted to win it back because I lost 8,000 yuan. It was not until I invested more than 100,000 yuan that Mr. Mou became suspicious.

　　In the screenshot of the conversation between Mr. Mou and APP customer service staff, it was recorded that the customer service staff claimed to be the official lottery platform to admit that they had their own lottery, which made Mr. Mou stupid. When he carefully checked the recharge record on the APP, he found that every recharge went to different accounts, some were convenience stores and some were hardware stores, which had nothing to do with the so-called "official platform of Chongqing Welfare Lottery". When Mr. Mou checked with Chongqing Welfare Lottery Distribution Center, he realized that he had been trapped.

　　It is difficult for users who have suffered serious losses to defend their rights.

　　Chongqing Welfare Lottery Distribution Center made it clear that the state prohibits the online sale of lottery tickets. Why did you download an APP named "Chongqing Welfare Lottery Official Platform" in Apple’s app store? Mr. Mou, who suffered losses, began to defend his rights from Apple at the end of April.

　　Since April 24th, Mr. Mou has repeatedly called Apple’s customer service hotline to reflect his experience. Although Apple provided the corresponding acceptance number for Mr. Mou’s complaint, it never gave a reply.

　　On April 27, Mr. Mou came to Apple’s office in Pudong, Shanghai, and asked Apple to provide the information of the actual registrant of the APP pretending to be the official platform of Chongqing Welfare Lottery and provide corresponding financial compensation, but the staff refused. Later, Mr. Mou sent an email to Apple’s headquarters in the United States, reflecting the scam he encountered and asking the other party to provide information about the APP involved, but Apple’s reply did not respond to Mr. Mou’s request.

　　Mr. Mou has been communicating with Apple for more than 50 days in Shanghai, and Apple has never provided him with relevant information about the APP involved. Mr. Mou, who plans to defend his rights through litigation, has no way to provide complete materials to the court. On July 16th, the reporter and Mr. Mou came to the Apple Company at No.391 Yuanshen Road, Pudong District, Shanghai. The staff refused to let the reporter and Mr. Mou in on the grounds of safety, and there was only one way to reflect the problem, that is, to fill in the form, leave a phone number and wait for the reply from Apple.

　　Online lottery tickets completely prohibit illegal apps from still existing.

　　Apple refused to provide Mr. Mou with the registration information of APP suspected of gambling and impersonating the official platform on the grounds of user privacy and safety, but Mr. Mou found that many users using Apple mobile phones reported similar lottery scams on some online complaint websites, many of which were cheated by hundreds of thousands, and some were tens of thousands. And how did the APPle App Store, which claimed to be strictly audited, get these illegal apps under the official banner mixed in?

　　On July 19th, when a reporter typed in "lottery ticket" in the APPle App Store, hundreds of apps appeared. Among the top 30 apps, three were marked with the striking words "official version" on their icons, and four were marked as "official authoritative platforms" in the developer’s name, all of which were marked with five-star full marks.

　　An APP named "Welfare Lottery" uses a similar shape and color scheme to China Welfare Lottery. The developer’s name reads "2018 Official Authoritative Lottery Platform". After entering the download page, the reporter found that the developer’s name of the platform was marked as "Hubei Zhenxin Lottery Culture Development Co., Ltd.". When the reporter downloaded the APP and opened it, he found that the platform was titled "22 Lottery". In the interface of the APP, there are Chongqing Shichai, Beijing PKS, Hong Kong Mark Six Lottery, etc. Users want to bet on the platform first. Recharge. In the introduction of this APP, the reporter did not find any information authorized by the official platform of welfare lottery.

　　After logging in to official website, China Welfare Lottery Distribution Management Center, the reporter found that as early as the beginning of April this year, in view of the problem of using the Internet to sell welfare lottery tickets in Jiangsu, Ningxia and other five provinces and regions, China Welfare Lottery Distribution Management Center issued an announcement, clarifying that "welfare lottery institutions at all levels and welfare lottery agents must standardize their sales behavior and must not cooperate with any unit or individual to use the Internet to sell welfare lottery tickets in violation of regulations."

　　Since China has banned the sale of lottery tickets on the Internet as early as 2015, why can the APP that sells lottery tickets in Apple’s app store become popular and even pretend to be an official platform to attract users? The reporter conducted a survey on a number of Internet companies providing APP platforms in Shanghai, Jiangsu and other places, and found that no one refused to develop lottery-related APPs. As long as they spend money, they can be put on Apple’s app store.

　　In addition to promising to get through the channel of putting the lottery APP on the APPle App Store, the technician also revealed to reporters the loopholes in Apple’s app review.

　　Illegal APP borrows vest to escape supervision.

　　By using the technical means of changing the code keywords in the APP, it can pass the audit of APPle. Such a flaw makes a large number of illegal apps exist in the Apple App Store. Through the investigation, the reporter found that Apple also has serious loopholes in the content supervision after the APP was put on the shelves. An illegal APP can generate multiple apps by grafting flowers and trees, which is also called "casing" in the black industry chain of the Internet.

　　Network security researchers showed reporters that there are a lot of gray or even black transactions in Internet forums. Some people ask how to shell the APP in Apple’s IOS system, and some are selling the shell code of the APP. And Mr. Mou from Shandong downloaded the "Lottery Recommendation — The official platform has also appeared the phenomenon of casing in use.

　　With the name of an APP, the name can be changed through background operations. The practice of changing the vest in this way is to escape supervision and illegally collect money.

　　Although APPle announced the review process of the APP, emphasizing that "APPs involving games, gambling and lottery tickets can only include this function after fully verifying the relevant legal requirements of all countries/regions of the upcoming app", the reporter found through investigation that there were serious review loopholes in the Apple App Store from qualification to content. According to the Regulations on the Management of Mobile Internet Application Information Services issued by the National Network Information Office in 2016, "Mobile Internet application providers should strictly implement the responsibility of information security management, establish and improve the user information security protection mechanism, and protect users’ right to know and choose during installation or use according to law, and respect and protect intellectual property rights." Zhu Wei, one of the drafters of this regulation and deputy director of the Communication Law Research Center of China University of Political Science and Law, said that users’ interests were damaged due to the confusion of platform management, and they should take the initiative to take responsibility to prevent more serious consequences.

International Confucian Forum： Contributing China Wisdom to Human Peace

　　The "International Confucian Forum 2019" sponsored by China Renmin University and Cui Zhongxian Academic Institute was held in Qufu, Shandong recently. The theme of the forum is "Confucianism and human peace". More than 150 scholars from home and abroad attended the meeting. The conference received a total of 124 academic papers. During the two-day meeting, besides the General Assembly, there were 24 breakout sessions. Harmony, harmony and peace are the basic ideas of Confucianism; It is the basic attitude of Confucianism to be neutral and harmonious but different; Protecting harmony and peace in the world is the fundamental pursuit of Confucianism. In the 21st century, Confucianism will continue to provide an oriental solution for human peace and contribute to China’s wisdom.

　　The concept of "harmony" has a long history in Chinese culture, and it came into being with the beginning of civilization. In Zhouyi and Shangshu, there have been rich meanings of "harmony among nations" and "safeguarding harmony and harmony", and Confucius, the founder of Confucianism, formally established a cultural pedigree of noble harmony, advocating harmony and respecting harmony, which became the core characteristics of Confucianism.

　　Conceptual analysis is an important path of philosophical research. When discussing the Confucian thought of "harmony", scholars pay special attention to the dialectical relationship between harmony and identity. Professor Huang Kaiguo of Sichuan Normal University and Professor Pan Xiaohui of Fu Jen Catholic University analyzed several debates on harmony and identity in Chinese history: Shi Bo’s "harmony with real creatures, the same will not be continued", Yan Ying’s "harmony as soup" and Confucius’s "gentleman’s harmony without difference", pointing out that "harmony" is the core and positive concept that can best demonstrate peace and oppose war, and "harmony without difference" is the most important practical principle. Scholars also attach importance to textual research on the concept of "harmony" from the source of the system. Professor Xie Guangyu of Anhui University took the idea of "great unification" as the starting point to sort out the concept of peaceful reunification from Huangdi’s "harmony of all nations", Yao’s "harmony of all nations", Confucius, Mencius and Xunzi to the present era. Professor Chen Hui of Macquarie University in Australia also reviewed the cultural inheritance of three generations of civilizations and early Confucianism.

　　Academic concepts must interact with human beings and then be related to social life in order to have social value. "Book of Rites University" says: "After physical training, the family will be in harmony, and the family will be in harmony with the country, and the country will be in peace with the world." Confucianism, as a practical theory, realizes the transformation from the idea of "harmony is the most important" to the social idea of "human peace" through the way of being sage inside and king outside. Professor Luo Anxian of Renmin University of China examines the possibility of realizing the Confucian concept of peace from the perspective of "conscience", pointing out that Confucianism firmly believes that "conscience" exists, and human kindness is the foundation of everything; The key to human peace and world peace is the conviction and protection of conscience. Professor Li Guanghu of Yonsei University in South Korea also said that the Confucian thought of human peace is based on the goodness of the community, and the realization of the goodness of this community is based on the Confucian theory of good nature.

　　Professor Zhang Liwen from Renmin University of China concluded in the keynote report "Confucianism and Peace under the World" that the Chinese nation has always pursued peace under the world, and peaceful development and win-win cooperation are the universal aspirations and aspirations of people all over the world. The concept of "harmony" contained in Confucianism has been cast into the national mentality and value pursuit of the Chinese nation, which advocates great harmony and loves peace, and it has become endless and popular.

　　Confucianism, which was conceived in the war-torn Spring and Autumn Period, has been full of peace genes since its birth. The advocacy of "abandoning soldiers" by Confucius’ benevolence, the lashing of war by Mencius’ senseless war in the Spring and Autumn Period, the resolution of war by the ideal of "Great Harmony in the World" in The Book of Rites, and even the theory that Taoism, Mohism, France and celebrities stop fighting and love each other without attacking & HELIP; … Focusing on peace and exploring the solution to achieve peace from a theoretical height is an endless academic tradition of Chinese culture represented by Confucianism.

　　At the forum, Chinese and foreign scholars fully tapped the Confucian ideological resources of respecting others, living in harmony, learning from each other, multi-dimensional consultation, resolving wars and pursuing peace, which provided theoretical reference for the coexistence and development of people, people and environment, people and society, nations, countries and civilizations. Professor Xiang Shiling from Renmin University of China looked at the Confucian theory of war and peace from the biography of Spring and Autumn Annals, and put forward that loving peace does not mean denying war, but the principle of justice is the most fundamental principle. Professor Lin Cunguang of China University of Political Science and Law believes that in the exchange of their respective ambitions, Confucius and his disciples all expressed a pacifist ideal of friendly interaction between people, peaceful coexistence between countries, and even self-cultivation and external security. Professor Xing Dongfeng from Ehime University in Japan sorted out Mencius’ benevolent pacifism based on people-oriented principle and internal and external affairs, and evaluated it as the Confucian orthodoxy that inherited Confucius’ thought. Professor Cai Jiahe of Donghai University has studied the contribution of Confucius and Mencius to Yangming’s "one-in-one benevolence" to human peace, and thinks that thinking about modern international and interpersonal problems based on this can contribute to the process of peace and civilization.

　　The conflict between pluralism and monism, the confrontation between harmonious symbiosis and competitive game are the hidden cultural factors behind peace and war, and many scholars have conducted in-depth research on them from the metaphysical point of view. Professor Choi Young-chen of Sungkyunkwan University in South Korea compares religious pluralism with the theory of "unity and diversity" and points out that Confucianism has two sides, and the pursuit of balance is the ultimate goal of Confucianism. Chul-Seung Lee, a professor at Korea University in Korea, believes that Confucian harmonious philosophy can actively deal with the problems caused by the rejection of "difference" caused by exclusive competitive consciousness and the blind identity consciousness trying to attribute particularity to transcendental universality in the multicultural era.

　　Confucianism is China’s and the world’s, and it has increasingly strong influence and appeal in the world. Observing and reflecting on the timeless Confucianism from the theoretical level and strengthening the interaction and mutual learning between Confucianism and world civilization will certainly provide theoretical help for maintaining world peace and order.

　　Today, with the development of world cultural diversity and economic globalization, local conflicts, terrorism and refugee crises are constantly emerging, and Confucianism, as a political philosophy, has increasingly demonstrated its practical significance for human peace. It is the mission of the times to put "Rixin" Confucianism into the political and cultural context of the contemporary world, absorb everything and learn from others, and crack the common peace code of mankind.

　　First, we should promote Confucianism to "live", embrace Confucian civilization with a confident attitude, promote the creative transformation and innovative development of traditional culture, and provide useful reference for the construction of a harmonious society in China. When talking about cultural self-knowledge and cultural self-confidence, Professor Yang Chaoming, president of the Confucius Institute in China, pointed out that a virtuous country such as Beichen is in the middle, which is the cultural coordinate of Confucian civilization in the world. Scholars have innovatively expounded the Confucian thought of "harmony", or interpreted the modern meaning of Mencius’ "being kind to others" based on the virtue of a gentleman, the cultivation of political morality and the harmony of the world, or combed the order of harmony from family to clan to neighbors and even the world in ancient family rules, or obtained enlightenment for the harmonious success of modern economic activities from the concept of justice and benefit from etiquette to classical Confucianism, so as to make its cultural light fully bloom.

　　Secondly, it is necessary to push Confucianism to "go global", realize the global construction of China’s humanistic discourse system in the dialogue among civilizations, and solve the problem of balancing nationality and internationality in the dissemination of Confucian peace thoughts. Professor Yun Chen of East China Normal University reflected on Huntington’s "Clash of Civilizations" and thought that the Confucian concept of peace provided another new possibility for the human world besides western civilization.

　　Third, it is necessary to promote Confucianism to be "strong", draw ancient wisdom from Confucianism to resolve the peace dilemma, and provide ideological and cultural support for the construction of a world lasting peace and a community of human destiny. Professor Yin Bingnan of Xijiang University in South Korea pointed out that the construction of a community of human destiny must first establish the concept of peaceful development ideologically. Professor Kong Deli of Beijing Jiaotong University analyzed the value of the Confucian tradition of Concord, Harmony and Harmony to contemporary China, and put forward that the "Belt and Road" strategy and the new development concept of Eurasian destiny community are behind the strength of Confucian tradition. Professor Huang Yushun of Shandong University put forward the concept of "the community of human civilization" on the basis of the community of human destiny, emphasizing that Confucianism can contribute important values to the construction of a singular human common civilization facing the future. All this is the contemporary practice of Confucianism promoting human peace.

　　The International Forum on Confucianism was founded in 2004 and has been held for 14 consecutive sessions. The theme of the forum is distinct, exploring and studying the true meaning of Confucianism, and deeply excavating the modern value of Confucianism. Now it has developed into a Confucian grand event with important international influence.

In 2024, the May 1 ST box office broke 280 million, and ＂Peacekeeping Riot Team＂ temporarily topped the list.

1905 movie network news With the arrival of the May Day holiday, the movie "May Day File" officially kicked off, with a total of eight key blockbusters released. There are a variety of movies covering action, suspense, comedy, animation, love and other themes, which can meet the viewing needs of different audiences.

According to the data of Lighthouse Professional Edition, as of 14: 27 on May 1, the box office of May 1st, 2024 (May 1st-May 5th) exceeded 280 million.Peacekeeping Riot Team, thelma and louise Money, Spy House Code: White.Temporarily list the top three box offices during the schedule.

Judging from the release time, "Spy House Code: White"Hal’s Moving CastleIt was released on April 30th, and six other films.Besieged city of Kowloon walled cityPeacekeeping riot squadNothing can’t be solved by a hot pot.Thelma and louise MoneyTravel through the Moon, GG Bond Movie, Star Trek.Meet the audience on the first day of the holiday.


"Peacekeeping Riot Team" temporarily ranked first in the May 1st box office list with a score of 89.8609 million. The film is based on the real peacekeeping operations of the Chinese peacekeeping police, and assembled popular actors such as Johnny, YiBo and Elaine Zhong. Their interpretation of the peacekeeping police shoulders a sacred mission, goes far to foreign countries, goes deep into the war-torn mission area to carry out peacekeeping missions, and builds a blue life defense line for people suffering from war.

Thelma and louise Money,Spy play house code: whiteThey ranked second and third with box office of 49.0858 million and 48.0107 million respectively, with a small gap. "Spy Play House Code: White" is the first big movie of the popular Japanese animation "Spy Play House", and the lovely "national daughter" Ania is on the big screen with China fans across the ocean.


"thelma and louise Money" gathers comedians such as Jia Bing and Xiao Shenyang. In the film, Jia Youwei (Jia Bing) was originally a lonely middle-aged man. He relied all his emotions on his savings, and all this began to change after he was diagnosed with a terminal illness. This change also made many viewers start to have a new look at their lives.


In the fourth place, The Moving Castle of Hal, directed by Miyazaki Hayao, earned 27.1147 million box office. The film was nominated for the best animated feature film at the 78th Academy Awards, and won the Outstanding Technical Contribution Award at the 61st Venice Film Festival. Over the past 20 years, it has conveyed a brave attitude of pursuing love to audiences all over the world.


Fortress Besieged in Kowloon Castle temporarily ranked fifth, with a box office of 23,578,700 yuan on its first day of release. Previously, the film was screened and gained a high reputation. Up to now, the cumulative box office has exceeded 100 million. Directed by Zheng Baorui, starring Louis Koo, raymond lam and Liu Junqian, this film tells the story of a fallen young man, Chen Luojun (raymond lam), who fled and mistakenly broke into the city. After being rescued by a tornado (Louis Koo), the village’s Chinese speaker, he accidentally became brothers with Xinyi, Shiershao and Sizai, and faced the high-spirited story of the wicked taking the city and defending the city with everyone.


Travel through the Moon starring Zifeng Zhang and Hu Xianxu, Nothing can’t be solved with a hot pot starring Yu Qian and Yang Mi, and The GG Bond Movie Star Trek are ranked sixth to eighth respectively.


Huawei nova 5i Pro evaluation： Kirin 810 blessing ＂hardcore fashion＂

Nova was founded with the product concept of "high value, love selfie". In this advanced four-shot era of Pro, the front shot was also upgraded to 32 million pixels. Not only that, the Kirin 810 high-end chip with 7nm process also makes Pro a hard core. Compared with the flagship manufacturing process and the EMUI 9.1.1 system, it makes the mobile phone more intelligent.

There are three versions of Pro in terms of price, 6+128GB is priced at 2199 yuan, 8+128GB is priced at 2499 yuan, and 8+256GB is priced at 2799 yuan. In this issue, we will focus on explaining i Pro in terms of performance and photography:

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Huawei nova 5i ProHuawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

This time we got the aurora color of Huawei nova 5i Pro, 8+256GB full netcom version. When you open the box, the first thing you see is Huawei nova 5i Pro. The front of the mobile phone adopts the "hole-digging screen" design in the upper left corner, which is officially called the pole full screen.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)"Pole Full Screen" Design

The top of the back of the mobile phone is similar to the super-running eye shape, and the rear fingerprint recognition is used under the camera; At the bottom is Huawei LOGO, and the back of the whole mobile phone is full of light reflection. Although the layer has texture, it actually feels smooth.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Back design of Huawei nova 5i Pro fuselage

An official silicone soft shell is attached to the attachment, and another detail is that a 3.5 mm earphone is randomly attached to the box. Most mobile phones have a 3.5 mm headphone jack, but no headphones are included. In this respect, it is a bit unreasonable to limit costs and let users pay for the bill. From this point of view, Huawei is more concerned. For other accessories, it is equipped with 10V/2A fast charging head +Type-C interface data cable, instruction manual and clamping pin.

In order to solve the suddenness caused by Liu Haiping, and to further improve the proportion of mobile phone screens, this year’s extreme full-screen can be described as popular, and this full-screen solution quickly caused a wave. Huawei nova 5i Pro continues the design concept of extreme full screen, and adopts the off-screen lens technology under the screen of 6.2 to avoid the occlusion caused by bangs design, and the screen ratio reaches 83.58%.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Huawei nova 5i Pro front camera adopts blind hole scheme.

Considering the user’s actual aesthetics and convenience when taking selfies, Huawei nova 5i Pro chose the front camera in the upper left corner. It is worth mentioning that, unlike the general through-hole solution, this time it chose the blind hole solution, that is, it only penetrates part but does not dig through the entire LCD screen, and the lens is installed on the lower layer of the LCD screen. The blind hole solution can bring a smaller front-facing area, but it is more challenging in technology and technology.

In addition, under the condition of ensuring the size of the opening under the screen, Huawei inserted a 32-megapixel front lens, and the diameter of the lens head was only 3.05 mm. Thanks to the innovative contraposition assembly scheme and high-precision dispensing technology, the problems of light leakage and color cast at the edge of the screen hole area were prevented to improve the light transmittance of the screen. In terms of the actual screen look and feel, there are also no problems such as color cast and light leakage. Huawei has obviously done a good job in quality control.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)The bottom of Huawei nova 5i Pro fuselage is a 3.5mm headphone jack, a Type-C charging jack and a speaker.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Fuselage rightThe side is the volume button and the power button respectively.

The evolution of the screen will not stop until the real full screen arrives. In order to achieve a higher screen ratio, Huawei nova 5i Pro uses technologies such as micro-slit earpiece to make the frame of the mobile phone narrower, and the body size is 156.1mm×73.9mm×8.3mm respectively. In addition, the left and right sides are respectively a card slot, a volume key and a power key; At the bottom of the fuselage are a 3.5 mm headphone jack, a Type-C charging jack and a speaker.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Huawei nova 5i Pro aurora color version, texture under light reflection.

The color matching of mobile phones is a symbol of fashion trend. Different from the previous metal body, the application of glass material in mobile phones has spawned more personalized body color matching. In recent years, Huawei has made good achievements in the exploration of popular colors, such as the aurora color, which has led the trend of gradual color change, and various mobile phone manufacturers have followed suit, and the rich color matching has given users more choices.

This time, Huawei nova 5i Pro brought three colors: aurora, emerald and magic night black. At the same time, the design of about 182 grams of fuselage weight+hyperbolic 3D glass performs well in the actual grip.

Just like an excellent athlete must have a strong heart, the processor of a mobile phone plays a decisive role in the system experience of the whole mobile phone. This time, Huawei nova 5i Pro is equipped with a new generation of 7nm flagship SoC developed by Huawei. I believe everyone is very interested in this chip. Let me give you a detailed introduction.

In terms of AI performance, Kirin 810 continues 9 series of excellent genes, and it is Huawei’s first mobile phone SoC with self-developed Da Vinci architecture. According to ETH test, Kirin 810 NPU scores 32,000+,far exceeding Snapdragon 710(ETH score: 6556), Snapdragon 730(ETH score: 13,000+) and Snapdragon 855.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"The measured AI Benchmark running score data, the score of 330699 conforms to the official description.

Although the official claims that the Da Vinci architecture makes Kirin 810′ s AI capability the strongest in the industry, there is no one. However, in the data age, we don’t believe anyone. We directly use the running score to objectively look at the AI performance of this SOC. We use the AI Benchmark tool released by ETH to run the score, and the score reaches 33,099, surpassing a number of opponents. The AI performance is evident.

In terms of CPU, Kirin 810 adopts the CPU architecture of two A76 large cores and six A55 small cores, of which A76 is a customized version. From the performance point of view, the official claims that according to the test of Geekbench 4, the single-core running score of Kirin 810 CPU is 80% higher than that of Kirin 710 and 89% higher than that of Snapdragon 710. Two custom A76 high-performance large cores with 2.27GHz and six A55 high-energy small cores with 1.88GHz can realize flexible scheduling and efficient use of system resources.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
The measured Kirin 810 runs in Geekbench 4.2.0, with a single core of 2829 and a multi-core of 7864, and a simultaneous operation score of 7683.

As the computing core of SoC, CPU plays a key role in daily APP opening, system sliding operation and multitasking. As a comparison, we use ——Geekbench 4, which has always been commonly used, to measure.

Judging from the price-splitting results, the scores of Kirin 810 single-core 2829 and multi-core 7864 equipped by Huawei nova 5i Pro far exceed those of competing Snapdragon 730 single-core 2500+ and multi-core 6500+, not to mention surpassing Snapdragon 710. At the same time, the operation ran 7683 points, which also performed well.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
Measured 3D Mark running score

On the GPU side, Kirin 810 is equipped with Mali-G52, which improves the performance by 162% compared with the previous generation Kirin 710, and supports Kirin Gaming+ technology. As the core of graphics processing, GPU plays an important role in image rendering and game quality improvement. The author measured the scores of Open GL ES 3.1 and Vulkan 2,556 and 2,528 of Huawei nova 5i Pro with the tool of 3D Mark. From the running score of GPU, running large-scale 3D games can bring relatively good image quality performance, and the graphics processing ability is guaranteed.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
Test the comprehensive performance with and, and the results are as above after starting the performance mode.

In other aspects like taking pictures, Kirin 810 integrates DMAP, DE and other modules, which improves ISP performance and algorithm, and further improves noise reduction and image details. In terms of communication capability, Huawei’s performance has always been very strong. After all, it started with communication technology, which I believe everyone has witnessed. This time, Huawei nova 5i Pro supports dual cards, dual VoLTE and dual 4G, which makes mobile communication more stable in complex communication scenarios.

I believe everyone will think that the running score of mobile phone is always an objective data, and the actual game operation experience is more important! Therefore, next, let’s measure two games, the glory of the king and Peace Elite, to see how the game performance of Huawei nova 5i Pro is. Because the author’s game level is really average, please don’t take it amiss, just look at the test results directly.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"The glory of the king turns on the high frame rate mode, and all the settings are adjusted to the highest.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
Turn on the high frame rate mode, and the frame rate of the glory of the king game in team battle mode is stable at around 60FPS.

Although it is a white game, we can’t be vague about the test. In the actual test, the glory of the king turned on the high frame rate mode, and the game quality was adjusted to the highest level. the glory of the king was able to keep 60 full frames for a long time, and occasionally reached 62 frames during team battles. The performance scheduling of Kirin 810 processor was more active.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
Peace Elite sets the default maximum picture quality.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"The operation process is stable and smooth, and there is no jamming phenomenon.

Looking at the peace elite again, Huawei nova 5i Pro gave me the greatest feeling in this link or in the control of fever. During the 30-minute game test of Peace Elite, the mobile phone was only slightly hot, and there was no hot feeling. After all, after testing the glory of the king, the Peace Elite was tested immediately, which was quite a test for the power consumption and heat control of mobile phones. Thanks to the 7nm process technology, Kirin 810 made Huawei nova 5i Pro achieve a balance between performance and power consumption.

In terms of taking pictures, Huawei nova 5i ProThe rear is equipped with 48 megapixel HD main camera+8 megapixel super wide angle+2 megapixel macro+2 megapixel depth of field AI four-camera lens.. This year, most of the main players in flagship machine are equipped with 48 million main cameras, which is the most critical for the improvement of the whole camera quality of mobile phones. The f/1.8 aperture ensures enough light to support the handheld super night scene mode. Let’s look at several sets of night scene proofs:

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"
Left is the default mode, and right is the hand-held super night scene mode. You can see that the brightness of the whole picture has been improved by one level.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Proof performance of rainy night scene

When shooting night scenes, after choosing the hand-held night scene mode, it should be noted that the hand should be kept still for about 3 seconds as far as possible, which can ensure the filming rate of the camera. From the first two sets of proofs, we can see that Huawei nova 5i Pro handles indoor lighting in different colors, and the color reproduction of lighting is more realistic.

And there is still a big difference between turning on the super night scene and not turning on the super night scene mode. After turning on the super night scene, people feel that the brightness of the whole picture has improved by a level. Noise control is also in place, and the background is not "pasted".　

Finally, this set of proofs tested the control of high beam and strong light of Huawei nova 5i Pro shooting outdoor buildings, and the rainy weather environment and test environment were more complicated. It can be seen from the proofs that in the outdoor environment with large light ratio, Huawei nova 5i Pro suppresses highlights well, while retaining dark details, it highlights the layering of the picture, and the purity of the overall picture is relatively high.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)2x zoom performance, details restored in place.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Performance of proofs under outdoor strong light irradiation

In the outdoor bright light environment during the day, the color reproduction of Huawei nova 5i Pro is very accurate, the sky has not been specially rendered, and with the automatic AI algorithm blessing, the picture is very transparent, and the overall style is natural and true.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"Super wide-angle lens shooting

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion"2 megapixel macro lens

As we all know, the biggest feature of wide-angle is to provide a wide field of vision. After distortion correction, Huawei nova 5i Pro, a wide-angle lens, can probably reach 103 wide-angle lens, which is suitable for shooting high-rise buildings. Macro is an important branch of photography, and Huawei takes into account the needs of users. This 2-megapixel macro lens is used to shoot petals, and the details are not lost after magnification. The combination of super wide angle and macro basically meets the shooting requirements of most scenes in life, which is really convenient.

After talking about rear camera, let’s talk about front camera. This time, Huawei nova 5i Pro is equipped with a 32-megapixel lens in front, which supports portrait super night scenes and relies on NPU blessing to realize AI beauty. When shooting portraits, Huawei nova 5i Pro will adjust the eye contour to make people’s eyes brighter. Let’s take a look at how the proofs perform:

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Portrait super night scene modeHuawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)In the natural light during the day, people take selfie proofs.

Through the sample analysis, it can be seen that under the shooting of Huawei nova 5i Pro front lens, the outline of the whole character is clear, and the three-dimensional sense of the character has not been weakened in the dark scene. Especially the eyes are black and white, which restores the color and luster of eye shadow. Let’s take a look at the background. Thanks to Huawei’s AI algorithm, the dark background is not "pasted" and blurred naturally.

Young people generally like to take selfies. Huawei’s nova series not only deepens this field, but also expands to take selfies at night. In order to solve the two problems of low brightness and difficult focus of portraits in dark environment, Huawei nova 5i Pro adopts the method of separating people from scenes, skillfully uses the 4-in-1 super-pixel photosensitive element equivalent to 1.6μm, and then processes the images through NPU algorithm, which highlights the layering of people and backgrounds and makes the people more stereoscopic and clear.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

The lack of power and the lack of battery life are the pain points that users generally reflect at present. Compared with, the battery capacity of Huawei nova 5i Pro has increased by nearly 20% this time, reaching 4000mAh. Judging from my personal experience, there is no pressure for heavy use for one day.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)One-hour impactPower consumption test shows that the power consumption is about 16%.

Judging from the results of one-hour heavy game test, the Kirin 810 equipped with Huawei nova 5i Pro is satisfactory in performance and battery life. After the two games were tested, the power consumption was 16% after one hour, which was in line with expectations. Kirin 810 with 7 nm process cooperates with the optimization of Huawei’s latest system, and the 4000mAh battery can be used properly for one day without any problem.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)

In terms of fast charging, Huawei nova 5i Pro comes standard with 10V/2A charging scheme of 20w, and its charging efficiency is equivalent to that of Supercharge 22.5w It can be charged to 54% in 30 minutes and full in 90 minutes.

Huawei nova 5i Pro is equipped with a brand-new EMUI 9.1.1 system when it leaves the factory. Its biggest highlight is that it has joined EROFS, a read-only file system exclusively developed by Huawei, which has improved the random reading performance by 20%, such as the normal application cold start speed, background persistence and image extraction speed. And with the new GPU Turbo technology, the game experience is deeply optimized. At present, the technology has added 85 game support (25 overseas and 60 domestic), which basically meets the needs of most players.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)completeNew EMUI 9.1.1 system+conventional system navigation mode

In the conventional navigation operation of the system, EMUI 9.1.1 integrates gestures, traditional three keys and floating navigation, and the customized operation meets the personalized experience requirements. The three methods are in line with most people’s daily operation habits, with simple logic and basically no learning cost.

Next, let’s talk about an interesting point of the system. Everyone has a musical dream, and national K songs have become a common APP for many people. For K-song users, most users are not professional singers, and there are some problems such as singing out of tune and not keeping up with the rhythm. In order to solve this problem, Huawei nova 5i Pro has introduced three technologies: AI tuning, headset joint noise reduction (related patents have been applied) and soft and hard combination to help users tune.

Huawei nova 5i Pro evaluation: Kirin 810 blessing "hardcore fashion" (not approved)Quanmin k ge

The measured results are good. For friends who like singing but are not confident about their singing skills, they should also have the courage to share their songs on social platforms. It is conceivable that in the future, as AI technology becomes more and more mature, sound repair is likely to be as popular as beauty, and ordinary K-song users can also sing the sounds of nature. In this kind of market segment, Huawei is ahead of its friends, considering the needs of users.

Write it at the end

Through the evaluation of this experience, Huawei nova 5i Pro is a comprehensive strength machine headed by images. The front 32-megapixel super portrait night scene makes the characters more stereoscopic and beautiful; The rear 48-megapixel AI four shots, taking a wide angle, can also grasp subtlety; Equipped with a 7-nanometer Kirin 810 chip and a new NPU self-developed architecture Da Vinci, AI capability can be described as a global leader.

Others, such as the 4000mAh battery and the new GPU Turbo-powered EMUI 9.1.1 system, have brought many bright spots to Huawei’s nova 5i Pro. However, due to the design of the extreme full screen, the material of the screen determines that Huawei nova 5i Pro can only adopt post fingerprint recognition, which is a trade-off. To sum up, if you pay more attention to the comprehensive experience of mobile phones, then this mobile phone that focuses on audio-visual experience may be your dish.


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Nova mobile phone was founded with the product concept of "high value, love self-timer". In this advanced four-camera era of Huawei nova 5i Pro, the front camera was also upgraded to 32 million pixels. Not only that, the Kirin 810 high-end chip with 7nm process also makes Huawei nova 5i Pro a hard core, which is comparable to the flagship production process and cooperates with the EMUI 9.1.1 system to make the mobile phone smarter. In terms of price, nova 5i …

How far can we go to observe the+10 million-class online celebrity’s ＂rollover＂ mode of carrying goods in online celebrity？

　　From "Sister Rain in the Northeast" to "Steel-toed" and "Big Blue", and then to crazy Brother Xiao Yang, online celebrity, who are active in social media, have fallen into a crisis of trust for various reasons, ranging from being denounced by netizens to being fined, banned and even sanctioned by law.

　　According to incomplete statistics, before 2024 is over, 16 houses in online celebrity have collapsed one after another. When a series of house collapse events are staged one after another like dominoes, people can’t help wondering: How far can online celebrity’s mode of bringing goods go? Will consumers continue to pay the bill?

　　Driven by the wave of digitalization, sturm und drang, a live e-commerce industry, has quickly become a golden channel to realize online celebrity’s talent. It seems that overnight, online celebrity people on all platforms have devoted themselves to the torrent of live broadcast with goods, and realized the realization of traffic easily.

　　Take the "Northeast Rain Sister" whose house collapsed recently as an example. The data shows that it has been popular since 2023 and has 24 million fans. Since 2024, its team has broadcast 28 live shows with goods, with accumulated sales exceeding 100 million. In the nearly one month around September alone, there were 4 live shows with goods, with an average audience of more than 5 million, and the total sales of 4 live shows ranged from 25 million to 50 million.

　　So, how did the "Northeast Rain Sisters" get angry? Generally speaking, online celebrity’s popularity can’t be separated from his unique personality. "Northeast Rain Sister" takes pseudo-local customs as a selling point, and creates an image similar to "Wolf Warriors version of Plum Qi". In the video, she holds a big jar and an iron pot on her shoulders, and one person can pick up half a pig and cook a family’s diet and daily life alone, claiming to "show everyone the most authentic rural life". Through a series of video presentations, she successfully created a hard-working, simple and powerful image of rural women in Northeast China, opened up a new track, and once became a big online celebrity with 24.5 million fans.

　　Online celebrity’s success depends not only on the creation of people, but also on the operation of the team and the support of fans. The team is responsible for planning, shooting and editing, and fans are the foundation of online celebrity’s survival and development. Under the careful operation of the team, one online celebrity after another has been pushed to the Internet front desk, attracting a huge fan base with their unique personnel and style.

　　With the blessing of traffic, many online celebrity and the teams behind them have also begun to seek commercial transformation. Live broadcast with goods has become the most direct way to make money, and those who are interested have built a huge commercial map on this basis. However, more and more problems are gradually exposed in online celebrity’s freight forwarding industry, especially the crisis of trust directly pushes this industry to the forefront.

　　Recently, the media interview found that "Sister Northeast Rain" and her apprentices only rented a house in the village, and only came to shoot a video and broadcast live. "These people are not recording rural life, but performing rural life." Her elaborate rural life design was revealed as a rented rural house, and the planning and packaging behind it were all to attract the audience.

　　What is even more shocking is that the sweet potato vermicelli she sold in the live broadcast was found to contain no sweet potato ingredients, and there was false propaganda, and she was fined 1.65 million by the regulatory authorities.

　　From September 23 to October 12, it took only 20 days for Sister Rain in Northeast China to experience powder dropping, penalty and house collapse, which was really staggering.

　　Rural life is fake, people are fake, and even the goods sold are fake. This incident, like a loud slap in the face, made the public deeply doubt the authenticity and integrity of online celebrity. It reflects many problems such as lack of trust, chaotic team management and difficult supervision in online celebrity.

　　Similarly, the online celebrity "Liangshan Qubu" and "Zhao Linger" arrested last year were carefully hatched by a media company. By designing scripts and words, the company fabricated a simple hero image and a pure and kind heroine image for the two, creating a "original ecology of Liangshan" and winning the attention. After earning traffic, they opened online stores and broadcast live goods, and sold agricultural products nationwide under the banner of "helping farmers" and "high quality and original ecology", involving more than 10 million yuan.

　　In a story full of falsehood and deception, the collapse of online celebrity’s houses became inevitable. When the lies were exposed and the truth surfaced, the disenchantment of online celebrity became an irreversible trend.

　　Many online celebrity live broadcasts are not based on real experience, but are influenced by brand sponsorship, which makes consumers begin to doubt whether online celebrity’s recommendation is sincere. Driven by interests, the image presented to the public by online celebrity and his team became indistinguishable, which led to "family in mouth, business in mind" becoming the public’s new evaluation of online celebrity.

　　When there are more and more examples of "Northeast Rain Sister", the public’s trust in online celebrity has dropped to freezing point. People are beginning to realize that online celebrity, who seems sincere and grounded, is actually just an actor wearing a mask, and their performance is just to attract traffic and earn money. This cognitive change has made the public’s attitude towards online celebrity more pragmatic and rational. They no longer trust online celebrity’s recommendation and delivery easily, but pay more attention to the essential factors such as price, quality, logistics and after-sales service.

　　In this context, the live e-commerce industry has also reached the moment of big waves. Online celebrity and merchants who only pursue short-term interests and ignore the quality of goods and user experience are doomed to be eliminated by the market. Only those online celebrity and merchants who can insist on quality and pay attention to user experience can stand out in the fierce market competition and become the best in the industry.

　　This year’s double 11 Shopping Festival has started, and all major platforms are gearing up for this annual feast. Different from previous years, in double 11 this year, major e-commerce companies seem to pay more attention to quality and service. Ali made it clear that this year’s live e-commerce in double 11 has entered a new stage of quality live broadcast from the entertainment red man mode. This means that the cooperation between merchants and online celebrity is slowly "cooling down". No matter users or businesses, they no longer excessively pursue the effect of online celebrity anchor bringing goods, but pay more attention to the quality of goods and services. This change is undoubtedly very suitable for the current market situation.

　　As consumers gradually return to rationality, they no longer blindly pursue online celebrity and flow, but pay more attention to the actual value of goods and the quality of services. Therefore, the platform must also evolve to adapt to the changing needs of consumers.

　　When live e-commerce is no longer deeply tied to online celebrity Talent, the whole industry will also usher in new changes. Those online celebrity talents who can’t adapt to market changes are doomed to be left behind by the platform and the times.

　　In the face of the increasingly standardized short video and live broadcast industry, fake people are like castles in the air, which is difficult to last long. Only by continuous learning and outputting high-quality and valuable content can we gain a firm foothold in the fierce competition and promote the upward development of the industry. At the same time, online celebrity should also strengthen the restraint and self-discipline of their own behavior, and win the trust and support of consumers with integrity and quality.

　　Comprehensive report by poster news editor Yu Chunhong

Health and Health Commission responds to the tight supply of influenza vaccine： the overall supply and demand are basically balanced now.

　　Cctv newsOn January 25th, a press conference was held in National Health Commission to introduce the prevention and control of infectious diseases in winter and spring and the prevention and response of common diseases during festivals. When answering a reporter’s question, Lei Zheng Long, deputy director of the National Health Commission Municipal Bureau of Disease Control and Prevention, said that with the successive arrival of vaccines, the supply has been basically balanced.

　　Reporter: It is reported that after the vaccine incident last year, there was a shortage of influenza vaccine supply in our country. Is there any data or what it is? Are there any measures to improve it?

　　Lei Zheng Long: Because the vaccine manufacturers’ acquisition of influenza vaccine strains from the World Health Organization and the purchase of standard reagents were delayed by two months compared with previous years, the relevant work was delayed accordingly, which led to the time when influenza vaccines were started in previous years, and there were cases where vaccination sites had not yet started. However,With the subsequent arrival of vaccines, the current supply has been basically balanced.

　　According to our statistics on the use of influenza vaccine,At present, 14.26 million vaccines have been purchased and 10.97 million vaccines have actually been vaccinated, which means that some vaccines have not been vaccinated this year. So now the overall supply and demand are basically balanced.

Google was sentenced to monopoly and may face these five penalties.

The U.S. district federal court recently sentenced Google, saying that it monopolized the search and advertising markets and violated the U.S. antitrust law.

Judge Amit P. Mehta said in his ruling that "Google is a monopolist" and said that these actions of Google violated Article 2 of the Sherman Act: it is forbidden for anyone to "monopolize, attempt to monopolize or collude with others to monopolize any part of any trade or business".

Judge Mehta pointed out in a 277-page ruling that Google almost controls 90% of the online search market and 95% of the smartphone market. There are also details of the agreement between Google and those browser developers and mobile device manufacturers, such as how to divide and pre-install Google search as the default engine. Google used these agreements to squeeze the market share of competitors, and the incentives for innovation and investment decreased, and the advertising fees also went up.

At present, it is only a preliminary judgment, which only involves the issue of corporate responsibility and does not involve specific punishment measures. The next decision may require it to stop some business activities, and may even split its search business. In addition, Google is also facing another federal antitrust case about advertising technology, which is expected to be heard in September.

Kent Walker, president of Google’s global affairs, said that he would appeal the ruling. He stressed that Google can dominate because it has built a best and most practical search engine, which is good for consumers and advertisers.

Some people have commented that this is one of the most important antitrust cases in this century, and it is also the beginning of a series of cases to be filed against large technology companies, which may profoundly change the business operation mode of Internet technology giants. This case may have an impact on other countries’ antitrust lawsuits against Google, Apple, Amazon and Meta (the parent companies of Facebook, Instagram and WhatsApp).

The last anti-monopoly ruling with such great influence dates back to more than 20 years ago, when the protagonist was Microsoft.

Complete award: https://assets.bwbx.io/documents/users/iqjhwhbfdfxiu/rz1ull.0yqbo/v0.

First, the great victory of the Ministry of Justice, Apple Meta Amazon is also taking a lawsuit.

This ruling is a great victory for the US Department of Justice, because they have been accusing Google of illegal monopoly in the Internet search market.

In 2020, the US Department of Justice and some states took Google to court, accusing it of illegally consolidating its market position and crowding out potential competitors such as Bing and DuckDuckGo by paying huge sums of money to companies such as Apple and Samsung to make Google search the default option on mobile phones and browsers.

"These agreements have given Google an unmatched scale for more than a decade," Judge Mehta wrote.

In September 2023, the case was officially launched in court. Judge Mehta agreed with a part of the view in the lawsuit of the Ministry of Justice: Google did monopolize the "general search service" and "general search text ads". That is to say, through exclusive distribution agreement in the American market, the market monopoly position of general search service and general text advertisement has been established.

Google does invest huge sums of money in browsers such as Apple’s Safari and Mozilla’s Firefox every year to ensure that it can become the default search engine. In 2021, in order to maintain the default status of their search engines, Google paid Apple about $18 billion, and signed similar agreements with Mozilla and Samsung. It also makes the default status of some apps a condition for Android phones to access the Play Store. In addition, an expert witness of Google inadvertently revealed that Google and Apple shared 36% of Safari search advertising revenue.

Kent Walker, president of Google’s global affairs, said that he would appeal this ruling. He said: "Although the court’s ruling recognizes that our search engine is the best, the conclusion seems to mean that we should not let everyone use it so easily. In the process of continuing our appeal, we will still focus on making things that everyone finds useful and convenient to use. "

The CEO of DuckDuckGo stood up against Google in the trial. He supported the ruling, but he also knew that the struggle was far from over. In a statement, SVP Kamyl Bazbaz, who is in charge of public affairs at DuckDuckGo, said, "As we have seen in the EU and other regions, Google will try its best not to change. However, we know that there is a strong demand for alternative search engines in the market, and this ruling will help us provide more choices. "

During the trial, Microsoft CEO Satya Nadella expressed his concern about Google’s dominant position in the market. He believed that the relationship between Google and Apple had formed a "Google network", a situation close to "oligopoly". If Google continues to develop without hindrance, it is likely to dominate AI.

This is the first ruling in a series of science and technology monopoly cases filed by the US government in recent years. Legal scholars predict that this ruling will affect the government’s anti-monopoly litigation against other technology giants.

It has been twenty years since the anti-monopoly lawsuit of the Ministry of Justice against Microsoft in 2001 and the next anti-monopoly case against Google.(The Google case was filed in 2020). Since 2020, more similar cases have appeared soon.

At present, Amazon, Apple and Meta are all facing monopoly lawsuits filed by the US government. The Justice Department has sued Apple, accusing it of making it difficult for consumers to give up the iPhone. The FTC sued Meta, arguing that Meta suppressed emerging competitors, and also sued Amazon, accusing them of squeezing sellers in the online market.

Second, if you lose the case, Google may face five penalties.

In the United States, the default search engine for every new mobile phone is almost Google. For users, Monday’s ruling on Google may mean that Google will no longer be the ubiquitous boss in the future.

At present, Judge Mehta needs to make a further ruling on how to deal with Google. He has arranged a hearing in September and will discuss specific punishment measures then.

Next, he may order a major adjustment to the default settings of the new device, requiring users to choose their own default search engine before the first search, and may also ask Google to sell some of its services.

However, because Google has appealed this judgment, the whole legal process may be delayed for many years, and may even never be implemented.

Here are five possible punishments proposed by professionals.

1. It is forbidden for Google to continue to sign exclusive distribution agreements with large companies.

There are three main ways for American courts to solve the monopoly problem: ordering the end of illegal acts, making rules to prevent them from happening again, and taking any necessary additional measures.

In order to meet the first requirement, the most common prediction is that Mehta will prohibit Google from continuing to sign agreements on default engines with companies such as Apple, Samsung and Mozilla.

"At the very least, the Ministry of Justice will ask for an injunction prohibiting Google from engaging in acts that the court considers inappropriate." William Kovacic said that he was a member of the antitrust regulator of the US Federal Trade Commission.

Location is very important. Mehta’s ruling found that even if users can easily change the default settings, most people will not change them.

But some people do prefer Google. Bing is the default search engine for some Microsoft devices, which is why "Google.com" is the most popular search term on Bing.

In the future, users who like to use Google may have to search for "Google.com" in other search engines.

2. Remind users to change Google more frequently.

Mehta can follow the example of the EU. The European Union has been asking Google to provide search engine options on Android devices for years, and recently extended this rule to Chrome browsers.

This regulation in Europe has not made Google’s substitutes popular, because users still recognize Google more than users. The horse has gone out of the stable, but one problem with free choice is that it may not reduce Google’s market share. Herbert Hovenkamp, an antitrust scholar at the University of Pennsylvania, said.

However, if Mehta takes this approach, he should further improve the EU rules, said SVP Kamyl Bazbaz of DuckDuckGo’s public affairs department. Users should see the prompt to choose a search engine regularly, not just once. At the same time, users should not be disturbed by Google pop-ups, and Google can’t pop up from time to time to remind users to switch the default search engine back to Google. When you use another search engine for the first time, you should also be able to set it as the default with one click.

In this way, some people may give up Google more firmly, but various frequent default settings reminders may upset some people.

3. Stripping the search business from Google

In recent years, the judicial department is more inclined to take structural punishment measures, such as requiring companies to divest some businesses. The most famous example is the split of the telephone giant Bell Company in 1980s, after which a number of independent companies including AT&T were created.

However, not all cases will be supported by the court. For example, in the case of Microsoft, they lost the antitrust lawsuit in the 1990s, and it was not split in the end, but Microsoft finally agreed to a series of behavioral adjustments.

Regulators prefer to divest the company’s business once and for all, so that the problem can be solved once and for all, and there is no need to continuously monitor whether the company complies with the regulations.

The difficulty is to determine which business parts should be divested. John Kwoka, an economics professor at Northeastern University, pointed out that the key is to identify the businesses that Google has and "distort its own incentive mechanism". For example, if the search business is divested, Google’s Android system may be allowed to cooperate with more search engines.

Hovenkamp is skeptical about whether stripping off the search business can really increase market competition. After all, this service is very popular. He said, "Even if Google search is sold, it will only give another company the dominant position. I’m not sure what kind of split can really be effective."

Some financial analysts who specialize in Google’s parent company Alphabet are also not optimistic about this practice. Moody’s rating VP Emile El Nems believes that "Alphabet’s large scale, strong execution and stable financial situation have reduced legal risks and the possible financial and business model impact."

Some legal experts have imagined a possible future scenario: search results are provided by Google, but advertising services are handled by a company separated from Google. One possible problem with this arrangement is that the accuracy of advertising may decline and may even become more annoying.

4. Force Google to share data and algorithms with competitors.

Judge Mehta emphasized in his ruling that Google received far more searches than any other search engine, and these data promoted the optimization of their algorithms, so it had a good user experience.

One of the most radical punishments is to ask Google to share data or algorithms with its competitors to make them stronger.

Rebecca Haw Allensworth, a professor at Vanderbilt University, said: "Courts usually don’t like to force competitors to share such data, but judges seem to be very concerned about how Google’s behavior weakens competitors’ competitiveness in the scale of search data." "Compulsory data sharing can directly solve this problem."

Bazbaz Baz of DuckDuckGo mentioned that all the queries users make on Google and all the results they click on are data that may be shared.

However, he needs to provide necessary technical support and customer service to ensure that other applications can also obtain Google’s search results, and can integrate these results into his own service to provide users with a competitive search experience.

Other competitors believe that Google is not doing well enough in this regard at present.

"Only by taking various punishment measures can competitors enter the market and rely on the advantages of their own products for fair competition." Lee Hepner, senior lawyer of the American Economic Freedom Project, said.

Any method involving Google’s sharing of data may cause users’ privacy concerns. If the strength of competitors increases, they will also have a greater chance to get the default settings. This means that those users who prefer to use Google may need to do some extra operations to return to their accustomed Google search.

5. Strengthen supervision to prevent Google from getting worse.

The US Department of Justice will propose possible punishment measures to Judge Mehta, and Google will have the opportunity to refute it. At present, neither side has disclosed their specific requirements.

In some other antitrust cases, Google continues to restrict competition by designing products and changing policies, one of which is to make it difficult for competitors to bear the cost of competition.

Bazbaz Baz of DuckDuckGo judged, "Google will do everything it can to hinder progress." Therefore, he hopes that Judge Mehta can establish a regulatory body to implement these measures and ensure that Google can abide by these regulations.

He also hopes that Google is required to invest in public education programs to let users know the benefits of changing to a search engine. Through these regulatory and public relations measures, users may frequently hear information about Google’s search antitrust case for a long time to come.

Third, if you lose, the worst thing may be Firefox.

Although Google lost the case in Monday’s ruling, the court did not rule that Google should implement the appeal of the Ministry of Justice. It is unlikely that the court will force Apple to abandon Google as a search partner, but it may demand that the terms of the agreement be changed to create a level playing field, such as providing multiple searches instead of becoming the default search.

If Google is asked to withdraw its agreement with Apple, theoretically, after consumers open new devices for the first time, Safari interface will display different options-such as Microsoft Bing, DuckDuckGo, etc., and Google will become a parallel choice.

At the same time, Apple will not be able to get this huge sum of money from Google. This is really a major blow to it. On Monday, Apple’s share price fell by nearly 5%. However, Apple does have diversified businesses and a wide range of income sources, so it will not fall into financial difficulties.

At present, Apple has gradually got rid of its dependence on traditional Internet search engines through artificial intelligence technology.

Apple’s eyes are on AI, improving and enriching Siri’s functions, and introducing OpenAI’s ChatGPT and Google’s Gemini chat bot into Apple’s mobile phone. Future consumers will be guided to Apple’s built-in AI and Siri instead of web browsers.

In the next few months, Apple’s system interface will change. The upcoming Apple Intelligence may change the way people use the iPhone and other devices. Once the new "type into Siri" function is implemented, users can query the AI assistant from anywhere on the iPhone, iPad or Mac interface without talking to Siri.

Apple’s coping strategy actually presents a feature of the struggle between the government and the technology industry. Technology is developing so fast that when the government liquidates it, the industry has entered the next innovation era. Apple will have the opportunity to reach new non-exclusive agreements with artificial intelligence companies such as Google, which will not violate the legal rules of the US government.

In contrast, the situation of another partner of Google is not optimistic.

Mozilla, a non-profit technology organization, is the developer of Firefox browser. After users enter text in Firefox browser and click query, the interface will automatically use Google’s search engine. According to the Mozilla Foundation’s recently published financial statement for 2021-2022, 510 million of the 593 million dollars in revenue came from Google’s search payment. If Google’s $510 million disappears completely, Mozilla will face a major financial crisis.

Mozilla first emerged in the late 1990s. At that time, the Internet Explorer browser developed by Microsoft almost had a monopoly position in the web browser market. As a community-driven project, Mozilla has been trying to break this situation. Monday’s ruling is a new challenge, or a setback, it encountered in the market dominated by giants. Earlier this year, Mozilla laid off about 60 employees and the CEO announced his resignation.

At present, Mozilla is still very brave and has not directly solved the survival problem that the ruling may pose. A spokesperson for Mozilla said, "Mozilla has always supported consumers’ competition and choice, especially in search. We are closely reviewing the court’s ruling, considering its potential impact on Mozilla, and how we can take active actions in the next step … Firefox will continue to provide a series of search options to satisfy users’ preferences and cultivate a competitive market."

Fourth, a lesson from the past: the Microsoft monopoly case finally ended in reconciliation.

The last important U.S. court ruling on science and technology antitrust was the Microsoft case in the 1990s.

In this trial against Google’s monopoly, Google repeatedly tried to explain the difference between this case and the case against Microsoft in that year. Google believes that today’s competition threshold in the search field is far lower than Microsoft’s control over personal computer software.

The current antitrust case against Microsoft has set the tone for the contest between the government and Google. The Ministry of Justice and some states believe that this search giant is following the old path of Microsoft, but the battlefield has shifted to different technology markets.

The general process is as follows:

Litigation: In May 1998, the U.S. Department of Justice, together with 19 states and the District of Columbia, filed an antitrust lawsuit against Microsoft. The main reasons for the prosecution include: Microsoft abused its monopoly position in the operating system market, squeezed out its competitors through improper means, especially bundling Internet Explorer with Windows, and attacked Netscape Navigator of Netscape.

Preliminary judgment: In June, 2000, federal judge Thomas Penfield Jackson ruled that Microsoft violated antitrust and ordered Microsoft to split into two independent entities: one responsible for operating system business and the other responsible for software application business.

Appeal and settlement: Microsoft appealed this judgment. During the appeal, Microsoft continued to argue that their behavior was a legitimate business strategy, not anti-competitive behavior, while trying to reconcile with the government to avoid the company being split up. In June 2001, the court of appeal overturned the order to split the company, but upheld the ruling that Microsoft violated the anti-monopoly law. The case was remanded to a new judge.

Final settlement: After a series of negotiations, in November 2001, the US Department of Justice and Microsoft reached a settlement agreement. The agreement came into effect on November 1, 2002.

The main contents of reconciliation:

The final settlement agreement did not require the separation of Microsoft, which is a major difference from the original judgment.

After the settlement, science and technology critic Cringely wrote in his personal column that it is impossible to split Microsoft. Microsoft has firmly controlled the market, and only major internal mistakes can make it die. "Now the only way for Microsoft to die is to commit suicide."

In the end, the verdict on Microsoft weakened Microsoft’s dominant position in the technology industry and made room for other technology companies (such as Google and Apple) to develop. This case also affected the European Union, which made a similar ruling against Microsoft in 2004.

The US antitrust case against Microsoft also laid the foundation for the competition rules of digital giants at that time.

Reference article:

https://www.theverge.com/2024/8/5/24155520/judge-rules-on-us-doj-v-google-antitrust-search-suit

https://www.nytimes.com/2024/08/05/technology/google-antitrust-ruling.html

https://techcrunch.com/2024/08/05/google-loses-massive-antitrust-case-over-search/

https://fortune.com/2024/08/05/mozilla-firefox-biggest-potential-loser-google-antitrust-search-ruling/

https://www.bloomberg.com/news/articles/2024-08-05/apple-s-shift-to-ai-is-poised-to-soften-blow-from-google-ruling

https://www.nytimes.com/2023/11/14/business/google-antitrust-microsoft-precedent.html

This article comes from WeChat WeChat official account:Founder Park, by Founder Park