According to well-known journalist Romano, Al Thani still believes that he can buy Manchester United and thinks his bid is the best.
Romano wrote: "Al-Thani still believes that he can buy Manchester United, and he is still keen on the full acquisition of Manchester United. And Al Thani thinks his bid may be the best. He plans to invest in the team, the youth training system and improve facilities. "
In 1993, a company specializing in beer production and management was established. After nearly 30 years of rapid development, the company has now become a global beer market leader, with domestic sales far ahead for many years.
While deepening the quality strategy, the company pays attention to the overall transformation and upgrading of intelligent manufacturing. In order to improve the production efficiency of traditional warehousing and realize the intelligence of the whole process of "warehousing, distribution, production and traceability", the enterprise and Jingsong Intelligent reached a cooperation, and both of them successfully built an intelligent factory project with an annual output of 800,000,000 liters with the goal of building an industry-leading world-class factory!
Based on rich case experience in food industry, Jingsong Intelligent integrates "OCMS+TMS+MES+WMS+WCS" and other systems. Through the application of intelligent equipment such as high-position stacker, shuttle car, intelligent AGV and flexible production line, the data link of "man, machine, material, method, environment and measurement" can be connected efficiently, and the storage capacity of vertical warehouse can reach 2070 after completion. The circulation efficiency of 200,000 bottles/hour and 240,000 listening/hour on the production line greatly shortens the product production cycle, increases the space utilization rate, reduces the operating cost, improves the accuracy of decision-making, and achieves the double improvement of production efficiency and product quality.
Customer pain point
Low lack of real-time,
Accurate data monitoring and scheduling management
● Traditionally stacking goods.
Cause insufficient space utilization
● Extensive stacking method increases the risk of material waste and finished product damage.
● The traditional mode of searching for goods by people is characterized by high labor intensity, high error cost and low labor efficiency, and it is urgent to improve the level of intelligence.
With the increasing market orders, the original production rhythm and capacity status can no longer meet the growing market demand.
solution
01 a complete set
Automated logistics system
The logistics system of this project is composed of vehicle management system, truck scale system, automatic three-dimensional warehouse system, etc., to ensure the global information sharing from vehicle entering and leaving the factory, weighing and counting of raw materials and waste trucks, material entering and leaving the warehouse, finished products entering and leaving the warehouse, bottles and boxes stacking entering and leaving the warehouse, and the data can be traced, thus realizing digital and visual management inside the factory.
02 advanced in the industry
Manufacturing technology and intelligent equipment
Jingsong Intelligent is based on the design concept of benchmark three-dimensional library in domestic food industry, and several unconventional designs are adopted in the project.
The international advanced switch technology of double-station heavy-duty circular shuttle bus realizes the frequent control of automatic track change of fork, and the ultra-high flow design supports the simultaneous entry and exit of two batches of goods, which improves the efficiency by at least 2 times compared with single station.
Facing the demand of high-flow empty bottle stacks, Jingsong adopts advanced control system to achieve long-distance and flexible switching of many categories, which is perfectly connected with the production line and realizes efficient operation of automatic online and offline.
The completion and use of 20,776 storage spaces and 27 stackers in the three-dimensional warehouse provide hardware support for finished products, packaging materials, empty tins and other materials to reach the level of unit load of 1,500 kg/Torr and 1,485 Torr/hour when they leave warehousing operation.
03 quick
Intelligent AGV production line transportation system
Seven forklift AGVs replace the original manual electric carts for cross-workshop transportation, which have the functions of material distribution, accessory collection, waste recycling and collection, and realize automatic online and offline packaging materials and automatic waste treatment in the production line area.
The AGVS intelligent scheduling system connects the information interaction between process and warehouse.
Multi-system
Fusion and docking
The TMS, WMS and truck scale systems developed by Jingsong Intelligent are based on the industrial Internet of Things technologies such as "Big Data+Cloud Computing+Artificial Intelligence", and are efficiently connected with the customer’s STTS, OCMS, MES, ERP and other systems. The intelligent, interconnected and ecologically integrated new manufacturing technology meets the large-scale multi-product, customized and green production methods of enterprises, enabling enterprises to quickly respond to market demand and win a broad market.
Project value
Improve storage
After the original ground pile mode was adjusted to elevated warehouse, the storage capacity was increased by 3 times.
Solve the problem of tight delivery
Through the global application of intelligent equipment and system, the uncertainty of manual storage, handling and distribution is avoided, and the whole process is unmanned, which shortens the product production cycle and improves the product delivery efficiency.
Improve management level
Relying on the internet of things technology, integrating digital twin design, intelligent management and information interconnection are realized in the factory area, which is to promote the division.
Learn management and provide digital basis.
Reduce cost and increase efficiency
Through the comprehensive collection and in-depth analysis of the data of "man, machine, material, method, environment and measurement", the effective connection among the warehouse, purchasing end, client end and production end can be achieved, and the accuracy and efficiency of production execution can be enhanced; Reduce material waste and operating cost. The creation of smart factories will help enterprises to produce continuously for 24 hours.
This smart factory project focuses on production scheduling, supply chain coordination and visual monitoring. Intelligent management and control, safety and environmental protection, intelligent warehousing and intelligent distribution are integrated. The smooth implementation of the project will accelerate the pace of intelligent upgrading of the enterprise and provide a set of smart logistics transformation model for the wine industry!
On March 9 th, Zhu Guang, CEO of Du Xiaoman, said in a signed article that Du Xiaoman has been actively deployed in exploring the application of large model technology in the financial industry.
Large models can be divided into comprehensible large models and generative large models. In Zhu Guang’s view, the comprehensible big model raises the decision-making ability of customer management and risk control to a new height and reduces financial risks; Generative AI will focus on customers, reshape the customer service process and experience, and become an "always-on super financial consultant" and an "all-round business assistant". This means that big model technology is defining a new entrance to the industry.
It is reported that Du Xiaoman has developed a series of applications based on large models relying on Baidu artificial intelligence technology. Taking risk management as an example, Du Xiaoman has applied LLM, a large language model, to the interpretation of Internet text data and credit report. Through the pre-training model constructed with text data and AI algorithm, he can interpret the credit report into 400,000-dimensional risk variables and better identify the credit risk of small and micro business owners. With the iteration of the model, the potential of the large model in intelligent risk control will be further released.
The self-developed voice robot can realize multiple rounds of complex conversations, with a non-inductive rate of 99%, that is, 99% of users don’t know that it is actually a robot talking to themselves, which can replace more than 60% repetitive work in credit business, and is widely used in marketing and collection work of many financial institutions, which greatly reduces labor costs and also has certain emotional recognition ability.
ChatGPT’s semantic understanding ability is also the key investment direction of Du Xiaoman in the field of natural language processing (NLP). In 2021, in the document sorting task of MS MARCO competition held by Microsoft, the NLP team ranked first and set a new record; The XuanYuan pre-training model developed by the team also ranks first in the CLUE classification task.
Baidu’s generative dialogue product "Wen Xin Yi Yan" (English name: ERNIE Bot) based on Wen Xin big model technology opened up ecological cooperation, and Du Xiaoman became the first financial technology company to access it. Next, based on the large-scale model technology base of Wenxin, combined with the financial industry knowledge and data accumulated in Xiaoman’s business scenario, Xiaoman will create a brand-new intelligent customer service, intelligent risk control and intelligent interactive service.
Zhu Guang said that the big model technology like GPT is the core topic of the next generation AI technology contest, which will have a profound impact on the intelligence level and digitization level of the financial industry. Financial technology companies should seize the opportunity window of this technological change, actively explore the application and development of large-scale model technology, and help the financial industry realize the leap from digitalization to intelligence.
Recently, a blogger used the low-code tools of an office software platform to restore the video of the classic scene of the movie Wandering Earth 2, which became popular on the Internet.
It is understood that the blogger not only optimizes the efficiency of manually detonating a nuclear bomb in the movie through low-code tools, but also builds a form based on the existing visual template to highly restore the scenes with a sense of future technology such as the underground city lottery system and 3D large-screen display in the movie. Many netizens said that they were shocked by the power of technology!
Related reading:
Low-code development platform refers to a tool that can quickly generate applications without coding or through a small amount of code. On the one hand, it can reduce the labor cost of enterprise application development, on the other hand, it can double the development cycle and help enterprises reduce costs, increase efficiency and iterate flexibly.
At present, the topic of AIGC(AI Generated Content) and its application is exploding. With the continuous penetration and integration of industry and technology, AIGC not only continues to enhance the quality, efficiency and practicality of content production, but also extends the breadth of its radiation. Among them, the breakthrough of key technologies and basic theories will become an important factor in the ecological landing of AIGC industry.
On March 9th, Yanhuang Yingdong officially released the first AI low-code platform in China, as a successful attempt to inspire the integration of ToB software industry and AIGC, marking that the low-code field has officially entered a new stage of integration with AI generation applications.
"Based on the AGI (Artificial General Intelligence) language model, the application to be developed is understood through natural language, and the reasoning result is transformed into an application model structure that conforms to the aPaaS platform, and then the same effect as the artificial application is shown". Specific to the landing side, Liu Jinzhu, CEO of Yanhuang Yingdong, explained to 36Kr the accumulation and precipitation of MDA(Model Driven Architecture) technology and the exploration of AI application scenarios for many years, and finally found a breakthrough point in the http://b2b.shop.wlchinajn.com/mobile/news/ combination of MDA and AIGC, which provided basic conditions and experience support for the landing of low-code platform for AI generation application.
related news
I don’t know if you have the same feeling as me, that is, whenever you see a cool vehicle in a science fiction movie, you can’t help but get excited and fantasize about driving it yourself. For example, there are many cool armored vehicles in The Wandering Earth, which opened the door of China science fiction movies. However, although we don’t have a chance to drive it in real life, we can make one ourselves, such as CN171 personnel carrier!
At the opening ceremony in The Wandering Earth, when the CN171-11 rescue team intercepted Han Ziang’s carrier car, it made a unique trick of "10 rounds turning at the same time", which impressed everyone. The ability to make such a difficult action is still attributed to the unique excellent maneuverability of 10-wheeled armored vehicles with a 10×10 layout. However, http://mip.wlchinahf.com/21-0-0-1.html preserved this function perfectly and accurately in the model of CN171 personnel carrier spliced by ONEBOT building blocks, and looked at it under the blue light, it really felt like marching in the snow. In the film, the classic and handsome side door opening operation is also perfectly reproduced by the ONEBOT model.
Reprinted in: http://www.wlchinahn.com/news/hangyezixun/202303/32865.html
Last night and this morning, the Premier League was the firstTwosevenRound of fierce battles,Manchester city away1-0Beat Crystal Palace and fall behind Arsenal.TwoPoints, Harland scored the only goal;Chelsea awaythree-1Beat leicester city and win various events.3 consecutive victories; Tottenham home 3-1Beat Nottingham Forest and stay first in the league.4, Kane scored twice and Sun Xingyu broke the door; Liverpool away game0-1Lost to Bournemouth, opened the gap by Tottenham.
Chelsea awaythree-1Beat leicester city and win various events.Three consecutive victories. First place in the first halfoneMinutes later, coulibaly made a cross and Chilwell scored a low shot. sequencethreenineMinutes, Dhaka shot outside the restricted area to break the goal to equalize the score; At halftime, Enzo picked the ball and Havertz scored an offside shot to help Chelsea take the lead again. sequenceseveneightMinutes later, Moudrek headed the ferry, and Kovacic volleyed to seal the victory; sequenceeightsevenMinutes later, the home team, Fass, got the first place.Two yellow cards were sent off, and leicester city was powerless.
Hotspur home courtthree-1Beat Nottingham Forest and stay first in the league.Four people. sequenceNineteenMinutes later, Poirot made a cross from the right and Kane headed the goal. sequencethreefourMinutes later, Richarlyson made a penalty, and Kane scored twice. sequencesixTwoMinutes later, Richarlyson made a cross from the right, and Sun Xingyu scored a low goal after stopping the ball, which sealed the victory. sequenceeightoneMinutes later, the visiting team took a corner kick, and voller headed the goal and pulled back a point; Then neither side made any achievements, and Tottenham won at home.3 points, stop the decline.
In other competitions,Manchester city away1-0Beat Crystal Palace and fall behind Arsenal in the first round.TwoPoints, Harland some goals;Liverpool away gameZero-1Billing scored the only goal after losing to Bournemouth, and Bournemouth left the relegation zone after winning; Everton home courtone-0Beat brentford and end your opponent.oneTwoUnbeatable; Leeds United home courtTwo-2In the draw with Brighton, Japanese star Miyuki sent an assist.
What is the ability of national football players?
As long as it is 99% of the professional team, it can completely explode the amateur team. This is true even for retired people or teenagers, without exception.
This shows that our players, no matter how old they are, have a very good command of basic skills.
But it is such outstanding players, after layers of selection, and then form national teams of all ages. Does it become a poor basic skill? This is impossible, so don’t say that the player’s basic skills are poor in the future.
The national football team plays against opponents, whether it is against the Philippines or against the South Korean team. Always moving out of shape, to put it bluntly, it is nervous. Only according to the strength of the opponent, the degree of tension is different. But in a word, it’s just nervousness. This is to make the fans look as if they can’t catch the ball, pass the ball incorrectly, and panic.
What does the tension come from? First, I don’t know my opponent, second, I don’t have confidence in my ability, and third, I have pressure on my grades.
Undoubtedly, as long as they are selected for the national team, they all want to play well. There is no problem with the attitude of the game.
Having said that, our national team men’s soccer players are very reliable in passing and catching the ball and shooting in the face of unprofessional confrontation. But as long as it is in the face of professional confrontation, especially when the strength is stronger than oneself, the body is higher than oneself, the frequency is faster than oneself, and the tenacity is stronger than oneself. That is an inevitable defeat.
Some are innate, but some need to be achieved through boring and repeated training. We are not good at confrontation, so we need to reflect. Is our training intensity in place? Training for war means that the intensity of training must be large, but it should be reasonable, and the players should not be injured because of the intensity.
Only by eating hard can you have confidence in the game. Because you have seen these things in training, you can easily cope with them. This is the purpose and function of training. Training that fails to achieve this effect is ineffective and formalistic.
The basic quality of our players is really not bad. Look at the young players in the ordinary amateur stadium and football school. They all play in a good way. It is said that our football population is small, but it is actually quite a lot, and it is for all ages.
The reason why we are now looking at our men’s football team is that outstanding talents cannot be selected, the training is unscientific and not serious, and there are too many interference factors. If these three problems are thoroughly solved, it will be difficult for us men’s soccer team to be excellent.
Now it’s time to remove the interference factors. Our men’s soccer team is much more normal, even more than normal. For example, if the U20 men’s soccer team holds the U20 Asian Cup in 2022 and faces the same opponents, it is estimated that it is impossible for the group to qualify. Our men’s soccer team still has a future, and we also have good prospects. What we need to do is to make our football soil suitable for them to thrive. Do not pull out the seedlings and encourage them, nor deliberately suppress them.
The generative AI application represented by ChatGPT has rapidly broken down, which has attracted the attention of media and Internet related application fields. The main application directions of generative AI are 2B and 2C. 2b: 1) Embedding enterprise workflow to assist production and realize cost reduction and efficiency increase; 2) Marketing link, assisting the generation of marketing ideas or realizing intelligent customer service; 2C1) As a productivity tool, it is applied to text generation, language learning and other fields; 2) Service scenarios such as education, entertainment, companionship and medical care.
Games: We believe that short-term generative AI can improve the production efficiency of text, image, audio, video, 3D model, code and other game content, break the production capacity constraints and creative landing, improve the ceiling of human efficiency, shorten the game production cycle and reduce the production cost. Long-term optimistic about the high degree of freedom of generative AI or innovative gameplay.
Film and television: the comprehensive text/audio/video in the film and television industry is a high-quality landing scene for generating AI. Generative AI is based on a large number of data and corpus, which will improve the production efficiency of scripts, music and other content and provide more creativity.
Advertising: efficiently generate advertising materials and fully empower industry participants: 1) platform side: the advertiser’s budget is based on user traffic and delivery efficiency, and the platform may benefit from the combination of AI. 2) Service provider: Based on the long-term accumulated customer cooperation relationship and content data, existing service providers develop small models of marketing industry on the basis of large models, which is a more effective industry solution.
Education: Education is an application scenario officially recommended by OpenAI, and it has application prospects in assisted learning. In terms of industrial impact, K12 takes the lead in hardware, and enterprises with deep accumulation of vertical data /AI technology are expected to benefit; At the same time, the development of artificial intelligence industry will drive employment demand, and related training enterprises such as Chinese public education are also expected to benefit.
Virtual people: 1)AI digital employees are expected to become an important "labor force" in the AI ? ? era, reducing costs and increasing efficiency for enterprises. 2)AI-driven virtual human interaction will be more simulated and intelligent. Virtual idols, virtual KOL, and virtual pets are expected to expand to more application scenarios such as live e-commerce, film and television variety, and chat companionship.
E-commerce: The e-commerce industry has accumulated a lot of data and algorithms over the years. We believe that the application of artificial intelligence in e-commerce can: 1) enhance the consumer experience and let users find the goods they need more accurately; 2) to improve the return on investment of advertisers, advertisers can use AI to generate marketing copy and push products to consumers more accurately; 3) Improve the platform efficiency. E-commerce platform uses artificial intelligence to improve algorithms, optimize operations, reduce costs and improve efficiency.
The application of generative artificial intelligence will promote content production to reduce costs and increase efficiency, bring more free interactive experiences and business scenarios, and promote the revaluation of the media industry. In terms of investment targets, at the current time, it is recommended to pay attention to companies that are expected to take the lead or have first-Mover advantages in specific scenarios:
1) Pay attention to companies that have cooperation or direct connection with overseas mature large-scale models and are expected to take the lead in realizing the scene: Kunlun Wanwei, Tomcat, Wanxing Technology, etc.
2) In the field of 2)2B, the game field recommends Sanqi Entertainment, Shadow Network, Gigabit, etc. The blue cursor is recommended in the marketing field, and it is recommended to pay attention to Leo shares, Tianyu data, a little world, etc. Virtual characters and virtual scenes: Tianyu data, cube data, world show, etc. Office and creative fields: Jinshan Office, Fuxin Software, Meitu, Dream World, etc. Financial field: flush; E-commerce field: Ji Hong, Guangyun Technology, etc.
3) The high-quality structured semantic database is expected to be revalued. Recommended attention: vision china, Chinese Online, etc.
4) Baidu and Alibaba are recommended in the technical field; It is recommended to pay attention to Haitian Ruisheng, Popular Technology, Iflytek, Tuosi, Inspur Information, Shuguang, Hongbo, etc. Us stocks recommend Microsoft and NVIDIA.
C Ronaldo complained to the coaching staff after losing the game.
C Ronaldo missed the opportunity
Cristiano ronaldo had a frustrating night after Riyadh was defeated by champion Vladimir Etihad 1-0. At the last moment of the game, Ronaldo missed the best opportunity of a perfect draw. Although Cristiano Ronaldo did not bring the winning tradition of Real Madrid to the Saudi League, he succeeded in bringing the bad temper of Real Madrid, Juventus and even Manchester United to Saudi Arabia, and once again became a castle for foreign fans to vomit wildly. .
C Ronaldo scored the second last point after the game, with only 4.4 points.
This is Ronaldo’s first defeat after joining the Saudi club. After the game, his score was only 4.4 points. Confucius, the penultimate player in the whole game, roared at his teammates.
Teammates comfort Ronaldo
Ronaldo, who is always too obsessed with goals, is furious. On the way to the end, he constantly complained to his teammates, kicked the water bottle on the sideline angrily, and even wanted to tear off the captain’s armband and throw it on the sideline. It is estimated that C Ronaldo restrained himself from throwing the captain’s armband when he noticed that the live camera was aimed at himself. Entering the player channel, the angry Cristiano Ronaldo even complained to the coaching staff.
The 38-year-old didn’t score in the last two games. When he rushed out of the stadium and down the player’s lane, he was obviously depressed when the final whistle sounded.
Ronaldo, who was unhappy after losing.
In a video that is now going viral on social media, the former Manchester United striker can be seen shaking his head in disappointment.
Although he was comforted by his teammates, Cristiano Ronaldo was obviously not satisfied with the result and continued to open his arms in frustration.
C Ronaldo kept shouting and complaining to his teammates.
When the captain of Riyadh Victory Team and his teammates slowly walked to the sideline, Cristiano Ronaldo quickened his pace and then lashed out at a pile of water bottles placed on the sideline.
After scoring eight goals in four appearances in February, all eyes were focused on Ronaldo, because there was a conflict between the two strong Saudi teams. But his efforts to integrate into the game failed to inspire his team to win.
Before the half-time, Cristiano Ronaldo had a chance to shoot and was saved by Etihad goalkeeper Marcelo Groche, but the Portuguese star was still offside.
Foreign fans put C Ronaldo and baby orangutans together.
Foreign fans mercilessly laughed at C Ronaldo, and foreign fans began to vomit Confucius’ anger crazily. This scene has been repeated countless times in Cristiano Ronaldo’s early career, and now it is repeated in Saudi Arabia, causing heated discussion. Just like C Ronaldo’s celebration, it seems to be his symbolic way to vent his anger. Many fans believe that Ronaldo’s indomitable spirit has made him what he is today. This is his true nature. But is it right to complain about your teammates when you lose? This is worth pondering. It is said that Riyadh spends 200 million euros a year to attract Ronaldo to join the Saudi alliance. The purpose is not to make Cristiano Ronaldo complain, but to hope that he can lead the team by going up one flight of stairs. What do you think?
I don’t know why, but suddenly I have a picture of Nezha in my mind, so I wrote something I can relate to. When Nezha’s body dissipated, Taiyi helped him rebuild the golden body with lotus roots, and his "soul" was still there. The same is true of Barcelona. The "three heads and six arms" that once envied others and made a scene in the East China Sea has almost dissipated now, leaving only Messi and the "Ramasia" represented by Messi. La Marcia is the "soul" of Barcelona, which not only provides talents for the first team, but also keeps the same "soul" for the team: that is, the football that belongs to Barcelona.
However, with the departure of many old players, there are fewer and fewer Lamassia players in Barcelona’s first team, but it is not only Lamassia players who can continue Barcelona’s passing and controlling football. However, more and more players bought by Barcelona are more suitable for the type of quick counterattack, which makes the overall lineup of Barcelona somewhat "harmonious". It has nothing to do with the relationship between players, but the different styles of playing football.
In the post-Messi era, Barcelona needs to determine a question, that is, whether to continue its tradition of transmission and control in the future planning, or to follow the trend of the times, make some changes to its own kicking methods, and increase some speed, impact and physical confrontation. This is a very realistic problem that both Coleman and the new senior management should consider, which may affect Barcelona in the next few years or longer. It is also directly related to cleaning up some players in the team. What kind of direction can basically determine which kind of players the team will choose to clean.
Judging from various signs, it feels that Barcelona still tends to stick to its own traditions. Although Koman is not a player from La Masia, he is at least a meritorious player of Barcelona. He knows enough about Barcelona football. Even if he can’t lead Barcelona to any height, he will at least retain some Barcelona factors. He also knows that these factors are very important for Barcelona. For example, he knows exactly where Messi can play best. Now the club is trying its best to keep Messi, and the club will definitely show the greatest sincerity. As long as both Messi and Barcelona are happy, it is not necessarily necessary to have any champion Messi to stay, and hope will make people see the light.
If Messi can finally stay, then Messi can basically retire in Barcelona. It’s hard to say if he plays for too long. Three years should be no problem. It is time for Barcelona to change the old and the new, and it is also time to determine the future direction. Messi’s staying will make the team’s directionality determined, and Messi’s existence will also help the team complete such a "transition", so that the team will not have the possibility of a "cliff-like" decline.
The first player to enjoy this kind of "welfare" was Pedri, and it was just right when Pedri appeared. His talent in Barcelona is the core of the future midfield. If Messi leaves next year, Pedri will have to shoulder the heavy responsibility of the midfield immediately. If Messi decides to stay, Pedri can learn more from Messi and grow steadily under relatively little pressure. So on the whole, Pedri is a player who is suitable for Barcelona and really lucky.
He is the kind of player who is naturally suitable for Barcelona football. The last such player was Artur, who has joined Juventus. Compared with Artur Pedri, he is younger, more physically fit, less fond of playing, works out every week, is more active in defensive running, and has better talent. It has been reported before that Barcelona will not sell Pedri even if it is short of funds, and may consider selling some other players. Barcelona now regards him as the core training in the future, an important "puzzle" on the road of Barcelona’s reconstruction, and a part of Barcelona’s "soul". Barca can choose to extend the contract between Barca and Pedri to 2024 at the longest, and talk about the renewal after two years. Keeping him is as important as keeping Messi.
Barcelona’s future will take him as the starting point and core, and make up a complete "soul" of Barcelona. And who will be the "Taiyi real person", let alone there may be, that is Bayern. It’s right to follow the path of the new Champions League. An interesting phenomenon is that Bayern was interested in Pedri and was won by Barcelona. As a result, Pedri performed well in Barcelona. Another player is Dester. When he was in Ajax, the biggest competitor Barcelona faced was Bayern. In the end, the player chose Barcelona. Now we see that he is the best right-back of Barcelona in recent years. Therefore, the Barcelona fan circle has the idea of "following Bayern is right". Although it is a joke, the reality is really so coincidental.
Don’t forget that Coutinho not only won the Champions League but also became stronger after being loaned to Bayern for one year. If Barcelona Middle Road was not too crowded and there was no other place, Coutinho’s performance in Barcelona this season would definitely be better than the previous season. Phuket, another midfielder of Barcelona, many people joked that he could be sent to Bayern to practice. Maybe he will be strong when he comes back. Now Phuket is too thin and other aspects are not bad.
His contract with Barcelona will also expire in June next year. Barcelona intends to extend the contract of this player from La Masia for two years. The club still wants to retain the talented player who came out of La Masia, or that La Masia is the "soul" of Barcelona.
It may be a joke to say that you want to follow Bayern Road, but Bayern’s "vision" in recent years is really good, which must be admitted. Barcelona experienced the "darkest hour" in Bartomeu, and it is also a good way to find the treasure under the illumination of the "bright lamp".
In the impression of most people, human ancestors made sorghum, cereals, rice, grapes, barley and other crops through microbial fermentation and distillation thousands of years ago, and the traditional skills have been passed down to this day. Wine industry is undoubtedly a typical traditional industry. Even the contemporary large-scale production will never change, and the wine products should exude traditional advantages. In fact, today’s wine brands are enjoying the modern fashion and running faster and faster. In 2023, AI technology, metauniverse concept and artificial intelligence represented by digitalization have been rapidly applied in wine industry.
The attributes of fast-moving consumer goods of alcoholic products determine that they must constantly strengthen the brand IP symbols in consumers’ minds through image exposure, and finally form a strong understanding of alcoholic brands-consumers can not remember the packaging bottle shape and appearance of a new alcoholic product, but they can consciously "wake up" the taste memories or good memories in their minds through the brand trademarks on the packaging, and lead to consumption impulses.
The enhanced engraving of this brand symbol has different forms of expression in different periods. At first, it was word of mouth, packaged and printed, followed by film and television, and Optimus Prime in urban and rural areas. In the 21st century, with the rise of computer internet, websites and games have also become a new battlefield for liquor brands to enlarge their brands. In recent years, the new trend of digital wine brands led by mobile internet has occupied the mainstream with the advantages of flexibility and portability, and has become the new favorite of wine brands.
Maotai new product launch conference, is this a reality or a virtual world?
Showing young consumers well and getting their favor and affection is one of the driving forces of the wine industry. Virtual space, dimensional wall and game network language are the world of young people, and they are also the reality and challenges that the wine industry must face. Leading wine enterprises are putting down all their conceptual burdens and making efforts to bless them.
At the beginning of the new year, Maotai, the first brother of liquor, launched the "Xunfeng Digital World", which attracted the attention of all parties. According to the official definition of Maotai, Xunfeng Digital World refers to relying on the technical foundation of virtual reality research and development, applying core technologies such as interactive experience engine and digital twinning, and taking "the source of maojiu" as the origin, mapping every tree, scene and thing into the virtual world, deeply restoring Maotai’s brewing environment, excavating Maotai’s history, culture and technological methods, and striving to build an innovative, open and harmonious digital home and create a "digital home" belonging to Maotai and its users.
This is also the first case of creating a virtual wine world in the real liquor industry. In the experience, the reporter of China Wine Industry found that in the digital world of Xunfeng, "the source of Mao wine" is the origin, which is in line with the spiritual symbol of the source of Maotai liquor production. Here, users can see the three burning houses of Chengyi, Ronghe and Hengxing, as well as the heritage buildings of Maotai liquor-making industry, including the former site of the source square, and even the bluestone slab tunnel are strictly compared and accurately restored. Like the real world, the "source of maojiu" in the hurricane world changes seasons. Users can touch microorganisms, native plants and clever animals, and also interact with Maotai brewing masters and legendary craftsmen to learn authentic traditional construction methods.
Interestingly, the digital world is not just a scene in a virtual game scene. In addition to games, it has also become one of the platforms for Maotai to release new products and various experiences. Young gamers can have a deeper understanding of Maotai’s history, culture and consumption while playing games, and at the same time, they can get various unique channels to get Maotai’s products, thus having a deeper affection for Maotai. Not long ago, Maotai released a series of 24 solar terms products, which made full use of this virtual advantage of the digital world of Xunfeng. In the digital world of Xunfeng, the launch conference of Guizhou Moutai Twenty-four Solar Term Spring Series products was held simultaneously. The "Mao Fen" and "Yun You" from all over the country witnessed the products of Guizhou Moutai Twenty-four Solar Term Spring Series and the digital collection of "beginning of spring Beauty from Nature" in the "parallel world", and they were immersed in "flowers bloom in the east and spring returns. Users interact with NPC after entering their homes, and they can get the digital collection debris reward by participating in the tasks of answering questions, picking up winter jasmine and finding beginning of spring rabbit. The whole interactive link runs through the whole online conference. Digital figures Xiao Xun, Iridium Feng, Ti Shuai and Chun Mang, which are generated by digital twinning technology, introduced the series products of Guizhou Maotai Liquor in 24 solar terms. In addition, you can also watch the wonderful performance at the offline conference site in Xunfeng, and users can enjoy a beautiful feast integrating vision, touch and hearing in the cloud without leaving home. More specifically, Maotai announced every "digital collection" this year.They are all related to the physical products of each bottle of beginning of spring wine with 24 solar terms through blockchain and digital fingerprint technology. In every solar term, the digital world will organize activities according to the rhythm of wine-making competition, digital collection release and base wine/synthetic digital collection.
In fact, it is not just Maotai that is optimistic about the potential of digital virtual world. LU ZHOU LAO JIAO CO.,LTD, the originator of Luzhou-flavor, also moves frequently. At the end of last year, LU ZHOU LAO JIAO CO.,LTD co-signed 100% Vientiane to release an online mini-game. If you win the game level, you will get a variety of co-branded limited gifts, including LULU dolls, small bottles of LU ZHOU LAO JIAO CO.,LTD, LU ZHOU LAO JIAO CO.,LTD stubborn custom perfume, LU ZHOU LAO JIAO CO.,LTD distiller’s grains rejuvenation mask and so on. There is also a story about LULU, the protagonist of the game. On September 30th, 2022, LU ZHOU LAO JIAO CO.,LTD applied for the patent for the appearance of "LU ZHOU LAO JIAO CO.,LTD LULU Doll" and was approved. The patent abstract shows that the patent design is a component design, component 1 is a doll, component 2 is a hat, and component 3 is a wine bottle decoration worn on the doll’s head. The patent inventor is Shen Caihong, and the product is used for doll ornaments. The design point lies in its shape. As the IP image of LU ZHOU LAO JIAO CO.,LTD’s member operation center, LULU, based on sorghum, is now 448 years old and has been appointed as "Chief Welfare Officer of LU ZHOU LAO JIAO CO.,LTD" by LU ZHOU LAO JIAO CO.,LTD. This digital image has gone to great lengths to protect intellectual property rights, which shows that this digital IP is highly valued by LU ZHOU LAO JIAO CO.,LTD from top to bottom and has high hopes.
Digital image is becoming more and more important for liquor brands and enterprises, and now it has become an indisputable fact. Last year, while strengthening its own App function, Maotai timely launched the "Little Master" I Maotai, which on the one hand gave the handheld space a digital owner, and on the other hand strengthened the interaction with mobile consumers-the digital owner can be infinitely empowered and given various tasks and jobs. I Maotai is not only a digital housekeeper, but also a factory spokesperson, customer service manager, knowledge blogger, even complaining about the object, and even telling you where to buy Maotai ice cream. From simply arousing consumers’ goodwill and interest in the past, and enhancing the product image, to now, the digital image reflects the intelligent degree of products, improves services, is close to consumers, and even "cultivates" potential consumers. The function of digital image IP is rapidly expanding. Nowadays, LULU, I Maotai, etc. have taken on the task of connecting consumers and serving consumers online. In the future, they may frequently jump in the virtual and real markets and become an indispensable part of the liquor ecological chain.
LU ZHOU LAO JIAO CO.,LTD’s lovely number LULU
In contemporary society, economic cooperation is further strengthened, people’s social pressure is further enhanced, and alcohol products need to be decompressed, so wine and games become a good choice. This is also one of the important reasons why alcohol products frequently become the protagonists of online games in recent years. Recently, a wine brewing (cultivation) game was launched in Japan, which attracted wide attention from wine and game lovers. The apple version of the winery simulator "Happy Days-Wine Making Simulator" developed by Broken Arms Games has landed on the Switch platform, and the pre-sale has been started, and the game supports Chinese.
Interestingly, the game provides a lot of knowledge about wine making, which is broken down into small parts that are easy for players to understand. One of the main ways to play the game is cards. Each card represents a brewing process, and players can fiddle with it at will without following the rules.
In the game, you will dominate a new winery that belongs to you. You can analyze the soil, choose the types of vines, planting methods, manage pruning, treat fruit trees, and decide the timing of harvesting. You also need to supervise the whole wine-making process, such as fermentation, aging, barrel passing, bottle type selection, and make the decision that best suits your favorite wine or the market demand. Of course, in order to expand the scale and network of enterprises, the process of strengthening sales is also indispensable.
From the management of vineyards to the way of sales, every choice will affect the wine produced. High-quality wine can enhance the company’s reputation in the world, and the sales price is high, which can make the company develop better and faster.
Perhaps this game can help wine lovers better understand that wine is not easy to be born; Let the winemakers in the winery gain more fun from winemaking.
In 2023, ChatGPT, which represents the new achievements of artificial intelligence, became popular online overnight. Although this function still has shortcomings such as insufficient information in the Chinese world, the learning characteristics of artificial intelligence have become its biggest highlight, and its advantages for brand promotion are also obvious. Because it first got its hands on the media field, the sensational effect is more obvious. For wine enterprises, it goes without saying that the brand spillover effect brought by massive questions, and the product promotion increment and unknown platform potential brought by artificial intelligence can not be let go.
Wine Manor Management Game Interface
ChatGPT has gained more than 100 million users worldwide in less than three months, and the growth rate of this product has far exceeded that of Tik TOK, which also proves that the user demand of ChatGPT is real and strong.
Users can get information more quickly and efficiently through ChatGPT, and they can constantly screen information accurately through interaction with AI, and even get relevant intelligent advice from AI.
At present, the vertical media of alcohol have focused on ChatGPT, launched relevant articles, "asked questions for" the alcohol industry, and made the answers public; Maotai, LU ZHOU LAO JIAO CO.,LTD and other famous wine companies have also asked questions about ChatGPT, occupying the limelight; Many enterprises have also become popular with the help of the concept of ChatGPT, guiding brand marketing and formulating relevant plans and strategies, especially those businesses that had a soft spot for search engine marketing mode before, and they are eager to face new things.
Some marketing experts said that ChatGPT, an intelligent interactive way, broke the information monopoly of search engine products in the past, and it may indeed subvert the existing models of traditional search engines such as Google and bing in the future, becoming the first entrance for users’ information retrieval. If ChatGPT becomes the user’s first information portal, then for the brand, it is necessary to use ChatGPT’s intelligent reply to achieve user access, and AIGC (Artificial Intelligence Generated Content) marketing will become very important.
How to make ChatGPT retrieve brand information will be an important topic for the brand. The principle behind it is actually similar to Baidu SEO and SEM, but in the entrance of ChatGPT, the algorithm logic of AI neural network behind it is different from that of traditional search engine crawler, which will bring great changes to the whole marketing ecology and brand budget allocation.
Because ChatGPT obtains users’ active information retrieval demands, its traffic realization accuracy will be very high, and its commercial value is huge for both the brand and ChatGPT platform. But the question left to ChatGPT is how to get the best balance between commercialization and user value once the traffic is realized. But for most liquor companies, businesses and the media, onlookers are no longer the way. What is important is not to miss the new round of growth with the help of new technologies.
Back to the original topic, this spring, in addition to the recovered market, the digitalization of wine industry is rapidly splitting on another front, and the virtual wine world is getting closer and closer to us, and will eventually become a part of our life. The social value of ancient wine may face a leap, and the characteristics of its spiritual attributes will also make us sit up and take notice.
Li Peng, China Wine Magazine