More than 1,000 models were unveiled at the opening of the 2023 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show.

　　On June 16th, 2023 (27th) Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo opened in Shenzhen Convention and Exhibition Center. The exhibition area of this year’s auto show is 150,000 square meters, and more than 100 Chinese and foreign auto brands have made their debut with more than 1,000 models. The auto show will last until June 24.

　　This year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show is full of "new" meaning, which not only shows the new trend of Guangdong’s automobile consumption, but also highlights the unprecedented efforts of Guangdong to comprehensively promote automobile consumption. As the largest automobile manufacturing province in China, Guangdong has comprehensively strengthened automobile consumption under new energy sources, new formats and new modes, built an international consumption hub in Guangdong-Hong Kong-Macao Greater Bay Area, tapped the automobile consumption potential in Guangdong, released consumption kinetic energy with a powerful combination boxing, and promoted the high-quality development of Guangdong.

　　Full intelligence is coming! New energy consumption rose sharply

　　The first intelligent electric wagon, Weilai ET5 Travel Edition, was unveiled, and the new Fox Alpha S car landed … At this year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, a large number of new energy vehicles "appeared", which became the highlight.

　　In recent years, the consumption of new energy vehicles has greatly increased. Most new cars of participating brands are equipped with intelligent applications, and almost all new energy technologies of vehicle brands are "on board", realizing the comprehensive intelligence and new energy of vehicle brands. New energy vehicles have become a new trend of consumption today. China brand shoulders the banner of new energy vehicle consumption. At this year’s auto show, BYD swept Hall 6 to build a brand pavilion, which is the first national brand to build a brand pavilion at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show after BBA’s traditional luxury brand. More than a dozen new brands, such as Haobo, smart, Galaxy, Warrior, Wangwang and Ruilan, also officially made their official debut at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, bringing a variety of new cars, and the consumption of new energy vehicles was colorful.

　　In fact, new energy has become the "main tone" of this Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, which is closely related to the good consumption base of new energy vehicles in Guangdong. As the largest automobile manufacturing province in China, in 2022, Guangdong produced nearly 1.3 million new energy vehicles, up 140% year-on-year, accounting for about 18% of the national total output. One out of every six new energy vehicles in China is made in Guangdong. The consumption potential of new energy vehicles is huge and the consumption enthusiasm is obvious.

　　The heat of consumption of new energy vehicles is sweeping across many places in Guangdong. Guangzhou Municipal Bureau of Statistics shows that new energy vehicles continue to sell well, achieving a year-on-year increase of 34.5% in retail sales, and the growth rate is 15.9 percentage points higher than that in January-March. Shenzhen is already a veritable "capital of new energy vehicles". In 2022, the market share of new energy vehicles was about 50%. This year, the market share of new energy vehicles climbed over 55%.

　　The development trend of new energy vehicles is good, which has become the key direction of high-quality development in Guangdong in the future. On May 29th, the Guangdong Provincial Government issued "Several Opinions on High-quality Development in Guangdong in the New Era", proposing to build Guangdong-Hong Kong-Macao Greater Bay Area into an international consumption hub, promote the construction of an international consumption center city, support the consumption of new energy vehicles, and strengthen the construction of supporting facilities such as parking lots, charging piles, power exchange stations and hydrogen refueling stations.

　　Interactive experience, more patterns, and fresh car consumption.

　　Interactive and shared …

　　This Guangdong-Hong Kong-Macao Greater Bay Area Auto Show has set several "new" records!

　　For the first time, a circular, interactive and shared exhibition hall will be built in all directions, and a number of scene experience areas such as intelligent technology exhibition area, test drive area and unmanned intelligent driving area will be set up. This year’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show has enriched and diversified car buying scenes, attracted a large number of consumers to participate in the interaction, and also made car consumption play a "new" meaning and full of vitality.

　　In the driverless experience area, L4 self-driving vehicles are provided, and many consumers are trying to ride with great interest, so they can experience the global self-driving fleet. Jaguar Land Rover, FAW Audi and other car companies also provide a wealth of road test props, which also allows consumers to test drive new cars for the first time.

　　How to broaden the scene of car use and tap the potential of car consumption with emerging models has become a new trend to promote consumption. Live broadcast, car festival, special car, blind box lottery … Guangdong is driving car consumption in all directions with a brand-new model.

　　Cross-border joint activities also make automobile consumption more fresh and interesting. Cars are combined with technology and culture to create a brand-new car-watching and car-buying experience for consumers. Previously, at the Automobile Shopping Festival held in Guangzhou, there were not only robots playing guzheng, but also interesting activities such as sand painting DIY and trunk market, which improved the car buying experience while watching cars and comparing prices, and the promotion results were good.

　　According to statistics from Guangdong Provincial Bureau of Statistics, the sales output value of Guangdong automobile manufacturing industry was 88.543 billion yuan in April, up 30.6% year-on-year. From January to April, the sales output value of Guangdong automobile manufacturing industry was 356.953 billion yuan, up 3.5% year-on-year.

　　In addition, the consumption level of consumers in Guangdong is relatively high, and the upgrading of brand consumption has also become a major trend of automobile consumption. Many brands, such as BMW, FAW Audi, Jaguar Land Rover, Hongqi, etc., have seized the strategic high ground of Greater Bay Area Auto Show with ultra-high specifications and new exhibits. Mercedes-Benz will continue to cover Hall 5 this year, which is the 10th time that it has built a brand pavilion at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show.

　　"Combination boxing" is coming! 100 million yuan subsidy continued to be released.

　　This year’s Guangdong-Hong Kong-Macao Auto Show has also brought immediate benefits to consumers in Guangdong, and heavily released subsidies for car purchases. During the auto show, governments and manufacturers at all levels also successively launched a series of powerful measures to promote automobile consumption.

　　Large-scale subsidized cars and car companies’ concessions are superimposed. Guangdong uses a set of "combination boxing" to amplify kinetic energy, releasing 100 million yuan of car subsidies to give back to consumers, and will once again tap Guangdong’s automobile consumption potential.

　　Since the beginning of this year, Guangdong has vigorously promoted automobile consumption, and the policies of trade-in and new energy subsidies have been released one after another. The government and enterprises have "joined forces" to revitalize automobile consumption, and the development trend of the automobile market is constantly improving.

　　Many preferential policies have been introduced in various parts of Guangdong to promote automobile consumption. On April 21st, "Several Measures for Promoting Consumption, Upgrading and Upgrading in Guangzhou" gave a maximum subsidy of 10,000 yuan to each eligible new car by grading, and gave a comprehensive subsidy to the purchase of new energy vehicles (hybrid oil and electricity) by grading. From March 1 to December 31, 2023, you can enjoy a subsidy of up to 10,000 yuan for purchasing new energy vehicles that meet the requirements in Guangzhou.

　　In Shenzhen, non-deep household registration personnel with valid Shenzhen residence permit apply for the increment index of new energy cars, and are not required to pay basic medical insurance in this city for more than 24 consecutive months recently. In Foshan, Zhuhai, Zhongshan, Jiangmen, Maoming and other places, large coupons of different degrees are also issued, which effectively promotes automobile consumption.

　　The promotion of automobile consumption has set off an upsurge in various places. Many car companies in Guangdong have actively followed up and launched large-scale preferential profit-making activities such as "buying fuel vehicles directly on the blue A brand", which has made automobile consumption hot again.

　　In 2022, Guangdong’s automobile output exceeded 4.1 million vehicles, ranking first in the country for the sixth consecutive year, with huge market consumption potential. Statistics from the National Bureau of Statistics show that from January to April, Guangdong produced 1,409,200 vehicles and 600,000 new energy vehicles. As one of the "four donkey kong" of social retail products, automobile consumption plays an important role in economic growth, and a series of "combination boxing" promoted by Guangdong government and enterprises will also directly promote domestic demand and stimulate consumption in key industries, and comprehensively promote Guangdong’s high-quality development.

　　Nanfang Daily reporter Gong Qianshu

Easy Car Research Institute released the insight report of single car market (2024 edition)： Who detonated Xiaomi car？

research team

Dean/Chief Analyst of Zhou Lijun Easy Car Research Institute

Industry analyst of Gaoying Easy Car Research Institute

Industry analyst of Shibuya Easy Car Research Institute

Single car market: a segmented car market composed of unmarried car buyers.

In recent years, the single car market in China has changed a lot: more and more young people buy cars from the marriage stage after working for a few years to the single stage when they just started working, and this trend is constantly expanding the user scale of the single car market; The internal structure of the single car market is accelerating the middle-aged and highly educated, which is constantly improving the gold content of the single car market …

At present, many car companies have launched personalized brands, and this series of measures will continue to enhance the research value of the single car market, which is more preferred to personalized brands. However, the construction thinking of personalized brands of most car companies is not based on the segmentation of users such as singles, and this situation will continue to strengthen the research urgency of single car market;

The 2024 edition of China Passenger Car Market by Easy Car Research Institute is mainly based on online research, with a total sample size of more than 60,000 in 2023. Taking Easy Car Big Data and offline research data of Easy Car Research Institute as reference, the sample size of offline research in 2023 exceeds 10,000.

In 2023, the terminal sales volume of single car market in China rose to 4.66 million, accumulating the strength to challenge the dominant position of family car market, making it a new force in the global car market.

In recent ten years, the increasingly popular reasons in China, such as late marriage and late childbearing, rising housing prices, expanding college graduates, increasingly serious overtime work, and rising wedding bride price, have greatly expanded the number of single people and indirectly boosted the single car market. In 2014, the sales contribution of the single car market was less than 2 million, and then it continued to grow. In 2017, it exceeded 3 million, and it remained relatively flat for the next three years. In 2021, it suddenly rose to 3.8 million, exceeded 4 million in 2022, and rose to 4.66 million in 2023, an increase of 11.63%, and the market share rose to 21.56%.

Over the past decade or so, because the China auto market was absolutely dominated by the family auto market, the single auto market was "covered up" as a whole and did not fully show its charm and strength. In ten years, China’s single car market is approaching the center of the stage step by step from the marginal car market. In 2023, the scale of 4.66 million vehicles will force Germany to approach Japan, making it a new force in the global car market.

Theoretically, China’s single car market has the strength to cultivate brand names and explosive products. At present, all it needs is a "Prince Charming", which can completely ignite this pile of firewood.

Women are the key force to boost the growth of the single car market.In 2023, it will contribute 42.95% to accelerate the mobility and electrification of the single car market.Set the stage for purchasing millet SU7, etc.

Although the single car market is still dominated by men, women are the main growth drivers. In 2021-2023, the sales contribution increased from 35% to 42.95%, which is closely related to the accelerated influx of single men into the used car market in recent years and the fact that single women still have a soft spot for new cars.

Because the female car scene is more focused on transportation, the feminization of the single car market will promote the transportation of the single car market. From 2021 to 2023, the demand for transportation in the single car market rose sharply from 33.94% to 45.83%, becoming the first demand for car purchase in the single car market;

Because electric vehicles are more suitable for transportation, the mobility of single car market will boost the electrification of single car market. From 2021 to 2023, the proportion of new energy in single car market will greatly increase from 7.01% to 38.45%, among which pure electric products will greatly increase from 5.17% to 27.31%. According to the scale of 4.66 million vehicles in 2023, the single car market contributed 1.79 million vehicles to new energy and 1.27 million vehicles to pure electricity;

In 2023, a large number of electric vehicle brands, such as Krypton, Weilai, Tucki, Zhiji and Aouita, sold only 1.2 million vehicles in China, or even less than 100,000 vehicles, which means that the single car market is of great value to the above brands and Xiaomi SU7, which was officially listed on March 28th, 2024. According to this reasoning, the rapid rise of Tesla in recent years is closely related to the single car market.

Middle-aged and middle-aged promote the high-end and large-scale single car market, and put it into Xiaomi.Personalized carts with more than 200,000 yuan have laid the groundwork.

Although the main body of the single car market is still youth and working class, the proportion of middle-aged and middle-aged people is increasing. From 2021 to 2023, the proportion of middle-aged people in the single car market rose from 25.04% to 26.89%, and the proportion of middle-aged people rose from 28.48% to 31.94%, which is closely related to the fact that high-income industries such as the Internet and finance have completely become the hardest hit areas in recent years.

Because middle-aged and middle-class users are more likely to buy high-end brands and carts, the middle-aged and middle-aged single car market will increase the proportion of single car market to buy high-end brands and medium-sized and above carts. From 2021 to 2023, the proportion of single users buying high-end brands rose from 15.34% to 25.04%, and the proportion of buying medium-sized and above cars rose from 24.06% to 36.63%;

In recent years, a lot of electric vehicle brands, such as Tesla, Weilai, Zhiji, Krypton, Aouita, Fox, Tucki, etc., all focus on medium-sized and above cars, and all choose to cut in from the high-end car market with a price of more than 200,000 yuan. Theoretically, they will all benefit from the single car market, but in fact, only Tesla will benefit. Can Lei Jun, who is full of personal charm, and Xiaomi, who has strong brand appeal, become new beneficiaries?

Higher education and urbanization help the single car market to continuously stimulate personalized consumption, and accumulate strength for the emergence of personalized consumption wave in China car market.

Since 2020, the number of college graduates in China has accounted for more than half of those born in the same age. In addition, most colleges and universities are in big cities and most college students are employed in big cities after graduation, so as to consolidate the high academic qualifications of China’s single car market and the leading position of big cities. From 2021 to 2023, the proportion of single car buyers with college education or above rose from 63.28% to 75.99%, and the proportion of first-line, new-line and second-line cities rose from 66.68% to 72.76%;

Because users who have received higher education and live in big cities are more popular in marrying late and having children late, and prefer personalized products such as sports, fashion and technology, the high education and urbanization of single car market will continuously stimulate the personalized consumption of single car market. In 2023, compared with the broader market, the proportion of single users purchasing personalized products such as streamlined sports, exquisite fashion, small and cute, and off-road toughness is higher;

In 2023, a large number of users of electric vehicle brands, such as Tucki, Weilai, Krypton, Zhiji, Aouita, Tucki, etc., are mainly users with higher education and working in big cities. Theoretically, the above-mentioned car companies in the initial stage should spare no effort to seize the ever-growing personalized wave, but in fact, many car companies have chosen diversified routes like mainstream car companies. Tucki, Weilai, Krypton, etc., not only have personalized P7 and ET5. The same question will also torture Xiaomi car, how to concentrate and follow the trend in the early stage of development. At present, only a few car companies, such as Ideal and Tesla, have well coordinated the short-term and long-term strategic deployment and realized the maximization of benefits.

In 2023, the single penetration rate of Deep Blue Automobile is as high as 43.41%, leading the list of mainstream brands, and small brands and personalized brands will be pushed to the crossroads again.

In 2023, the single penetration rate of dark blue cars with newborn calves was as high as 43.41%, ranking first among mainstream brands. From the dark blue SL03, a medium-sized car listed in July 2022, to the dark blue S7, a medium-sized SUV listed in June 2023, the styling design of sports style and personalized brand tonality are highlighted, which subtly caters to the demand of single people for car purchase. In 2023, the terminal sales of Deep Blue Auto in China quickly exceeded 100,000 vehicles. Although it is far from its sales target of 400,000 vehicles, it is outstanding compared with competing products. The hard-core dark blue G318, which was launched in the second quarter of 2024, will continue the sporty modeling and personalized tonality of the above two products, and I believe it will continue to consolidate the appeal of dark blue cars to singles. The problem of deep blue may appear after the sales volume exceeds 200,000 vehicles, that is, in the next year or two. At that time, Changan executives may re-weigh the positioning of deep blue, focusing on segmentation or layout mainstream. Judging from the past experience, I am not afraid of Chang’ an’s step by step, but I am afraid that Chang’ an will have new ideas;

Compared with deep blue, Nezha’s brand definition and product positioning ideas are more complicated. There are personalized products and mainstream household products, and they look around and wander back and forth between family and singles, mainstream and individuality, leading to increasingly blurred brand tonality and declining sense of existence;

MG’s single penetration rate was 39.23%, ranking second, but MG did not fully benefit from the single opportunity. From 2021 to 2023, MG’s terminal sales in China dropped sharply from 164,100 to 102,800. The reason is that there is a serious dislocation between the young or single users in the eyes of MG and the young or single users in the actual market. From MG 6 to MG 5 with a lower price, MG originally hoped to actively seize the young people in small towns through the sinking of the market. However, in reality, young people in small towns strive to study and work in big cities, rewrite their lives through their own abilities, strive for more wealth, and even become social elites. Naturally, MG 5 has become the new main force of late marriage and late childbirth, and it is obviously difficult to meet their upgrading needs. In 2023, MG actively adjusted, and successively launched MG 7, a high-level sports product, and MG Cyberster, a sports car. In the first quarter of 2024, MG 7 has become the new sales force of MG in China, and MG Cyberster is strongly boosting the brand power of MG. Next, it depends on the strategic determination of MG, how to quickly keep up with the "consumption upgrade" rhythm of China new youth who are mainly single, and how to make MG their first choice brand!

The single penetration rate of Lectra is 38.02%, ranking third. Before 2021, 01, 02, 03, 05, 06, a pile of compact products with personality and sports, laid the foundation for Lexus to compete in the single car market. If Lexus can launch electric vehicles in time, it may lead the new trend of the main body of the single car market infiltrating from men to women. The medium and large SUV 09, which went on the market in 2021, helped the Lexus to be further high-end, but pushed the Lexus from the personalized track to the mainstream track. In 2023, the listing and rapid increase of Linke 08, which takes into account both personality and family, is like establishing a "buffer zone" between 03 and 09 to avoid excessive division of brand tonality. In 2024, if 07, a sports energy-saving car, can be loaded quickly, it will consolidate the sports gene of Lectra. In the future, if hard-core products and sports cars can be strengthened, it is possible to build a new model with the color of Lectra from entry-level sports to high-end sports, and actively cater to the rhythm of continuous upgrading of single users;

Many mainstream high-end brands, such as Porsche, Audi, BMW, Mercedes-Benz and Lexus, rank among the TOP20； in the single car market penetration rate; Tesla, smart, Euler, Baojun, Extreme Krypton, Tucki and many other electric vehicle brands rank among the TOP20；; The three hard-core brands of tanks, Beijing and Land Rover rank among the TOP20；; Honda and Geely, which are mainly young, are also ranked in the TOP20；;

At present, most of the automobile brands with the TOP20 single penetration rate do not have clear top-level strategies and specific strategies to compete for the single automobile market. Even though many brands have specific rejuvenation strategies, their strategic focus is on young people from married families. In 2023, the single car market achieved a sales volume of 4.66 million vehicles. If it continues to improve in the future, theoretically, China single car market is fully capable of cultivating several explosive brands.

In 2023, the single penetration rate of Lectra 03 is as high as 58.78%, leading the mainstream car list, and the era of personalized car explosion is accelerating.

Since its release in 2018, LECK 03 has been persistently focusing on the concept of sports, helping LECK 03 to actively attract young users who are mainly single. In 2023, the penetration rate of single users of Linke 03 was as high as 58.78%, leading the ranking of mainstream models. In 2023, the Lexus 03 achieved a good result of 67,300 vehicles in China, and the price was firm, which was in sharp contrast with the large-scale price reduction promotion of traditional sports competing products such as Civic and Angkor Sela. Due to Geely’s outstanding youthful tonality and emphasis on sports design elements, except for Lingke 03, Binyue, Binrui and Lingke 06 have all advanced to the single penetration rate of TOP20；;

Leading 03, Civic, Mazda 3, Shadow Leopard, Golf, Volkswagen CC and other fuel sports cars rank among the TOP20； in single penetration rate; Model 3, Seals, Tucki P7, BMW i3 and other sports electric vehicles rank among the TOP20；; Entry-level high-end models such as BMW X1, Mercedes-Benz A-Class, Audi Q3 and Audi A3 are also among the TOP20. Fuel sports cars, sports electric vehicles and entry-level high-end models constitute the main body of the single penetration rate TOP20.

Judging from the market share,In 2023, Volkswagen and BYD are the biggest beneficiary brands in the single car market, and Model Y is the biggest beneficiary model.

By brand, in 2023, Volkswagen and BYD were the biggest beneficiaries of the single car market, with their market share of 9.27% and 9.14% respectively. In the single car market of 4.66 million vehicles in 2023, they all got terminal sales of over 400,000 vehicles, and their specific models such as Yuan PLUS, Qin PLUS, Song PLUS, Dolphin, Seagull, LaVida and Sagitar were all ranked.

From 2008 to 2012, the compact car strategy helped Volkswagen to quickly exceed 2 million vehicles in China. However, at present, the strategic planning and product strategy focusing on young family users and focusing on moderation, space and economy led to the compact car quickly becoming a heavy burden for the public, pushing the public to the difficult moment of "defending 2 million vehicles". Because the adjustment of the public in China is seriously out of touch with the new rhythm of young users infiltrating from family to singles, it provides an opportunity for BYD, which is more fashionable and more prominent in personality. In 2023, BYD’s single market share will quickly approach the public, and in 2024, it will be more likely to overtake;

The market share of Honda and Toyota in the single car market is 6.52% and 5.88% respectively, and the terminal sales volume is 290,600 and 262,300 respectively. Geely’s market share is 4.81%, taking 214,600 vehicles from the single car market; High-end brands such as BMW, Mercedes-Benz, Tesla and Audi have benefited a lot;

By vehicle type, in 2023, Model Y was the biggest beneficiary, with a market share of 2.98%. Among the 4.66 million plates in the single car market, it won the terminal sales of 138,800 vehicles, far ahead. The market share of Model 3 is 1.22%, which is also very high, and it has obtained terminal sales of 57,600 vehicles. Tesla’s user structure is highly consistent with the evolution of users in the single car market, which is convenient for benefiting from single opportunities. This discovery is conducive to benchmarking Tesla’s car companies and actively optimizing the benchmarking strategy.

Single users account for the pre-order users of Xiaomi Automobile.37.28%, which is an important force clearer than "rice flour"

According to official sources, orders for Xiaomi SU7 continued to soar, with 10,000 units ordered in 4 minutes, 20,000 units in 7 minutes, 50,000 units in 27 minutes and approaching 90,000 units in 24 hours. Easy Car Research Institute is very curious, who wants to buy Xiaomi car? The survey shows that the proportion of single users is as high as 37.28%, which is much higher than the market level of 21.56%. Although married is the main body, it is significantly lower than the market level;

At present, there are many discussions about who will buy Xiaomi car, and there is a big controversy. Among them, "rice flour" is the core of the controversy. Some people think that "rice flour" is the main force, and some people think that most "rice flour" can’t afford Xiaomi SU7. The single users we surveyed believe that there is some overlap with "rice noodle", but it is not limited to the concept of "rice noodle" and is much clearer than "rice noodle";

If the viewpoint that single users have made significant contributions to Xiaomi Automobile can stand scrutiny in the future, and the booming single automobile market is like the new golden track of China automobile market, Xiaomi Automobile will get a clearer new growth channel than "rice noodles".

The pre-order force of Xiaomi Automobile is located in the "hinterland" of China single car market. After "rice noodles", it is conducive to Xiaomi Automobile to cultivate new growth space.

It is no accident that the proportion of single pre-purchase of Xiaomi SU7 reaches 37.28%. The proportion of women, middle-aged, middle-aged, highly educated and big city pre-purchase users is as high as 40.71%, 55.15%, 74.29%, 92.49% and 71.74% respectively, which is in line with the evolution of feminization, middle-aged, middle-aged, highly educated and big city in China. Among them, many indicators of Xiaomi SU7 are significantly ahead of the single market, similar to Xiaomi SU7 being in the "hinterland" of China single car market. At this time, as long as Lei Jun shakes his arm, it is very likely to "lift the car";

At the press conference, when talking about users of Xiaomi SU7, Lei Jun thought it was an upgraded user of model 3, Audi A4L, mercedes benz c Class and BMW 3 Series. If you ask who are the users of model 3, Audi A4L, mercedes benz c Class and BMW 3 Series, it is not clear how Lei Jun will answer. According to the research of Easy Car Research Institute, the proportion of singles in the above-mentioned models regarded by Lei Jun as competing products is higher than that in the broader market, and they are all in the "hinterland" of the single car market. However, at present, these competing products do not pay attention to the single opportunity. Domestic models are still well-regulated household products, and the extreme lack of personalized products is equivalent to leaving a "seven inches" for Xiaomi Automobile.

Tesla and Porsche, which were strongly "run" by Lei Jun, andSeal, Model 3 and Tucki P7, which have direct competition with SU7, are all in the forefront of single penetration rate.

At the launch conference of Xiaomi SU7 on March 28th, 2024, Tesla and Porsche, which were highlighted by Lei Jun, and the specific model Model 3 attracted many single users. In 2023, the single penetration rates of Tesla and Porsche were 32.04% and 36.22%, respectively, ranking in the forefront of single penetration rates. The single penetration rate of Model 3 was 38.42%, which also ranked in the forefront of single penetration rates of models. In addition, brands such as Krypton and Tucki, which have direct competition with Xiaomi, and BYD Seals, Tucki P7 and BMW i3, which have direct competition with Xiaomi SU7, are also among the top single penetration rates. If Xiaomi can actively attract single users in the future, it will not only help to open up new growth space, but also effectively suppress the core competing products, and vice versa;

In response to the launch of Xiaomi SU7, Tesla CEO Musk sent a "congratulatory message" in advance: the correct way to score any technology is not to compare with competitors (because it is too easy), but to compare with physical limits;

At present, both Xiaomi and Tesla are enterprises that single users in China like. In the future, no matter the configuration of Xiaomi and Tesla, or the physical limit, we need to return to the user’s origin, which is more pleasing to users than anyone else.

In 2025, the domestic Model Q may become the new favorite of Tesla to attract single users, helping Tesla to actively counter Xiaomi cars.

In the field of mobile phones, as of the beginning of 2024, Apple is still the insurmountable peak of Xiaomi. After Xiaomi enters the automotive field, Tesla will become another peak of Xiaomi Automobile. For Xiaomi SU7′ s price of 215,900-299,900 yuan, for example, Tesla has also reduced it by 20,000-30,000 yuan, even from 210,000 yuan, Xiaomi SU7 will be embarrassed in an instant. In theory, Tesla has the ability to reduce prices, and the key depends on whether it is necessary, which mainly depends on the impact of SU7;

In addition to tit-for-tat price reduction promotion, Tesla also has a successor, namely the domestic compact crossover Model Q in 2025. Although the level and shape of Model Q are quite different from that of Xiaomi SU7, the users are likely to be very similar, that is, female-dominated family users and single users who are mainly young people. In 2023, Tesla’s female and single users accounted for a high proportion. I believe that the domestic Model Q in 2025 can effectively cater to the preferences of Tesla users. In the case of user convergence, if the price of Model Q drops to 150,000-200,000 yuan, plus the strong brand power of Tesla and the lack of effective measures of Xiaomi Automobile, a large number of single users are very likely to defect, and Xiaomi Automobile will suddenly suffer heavy losses.

From 2024 to 2030, the single car market is expected to be one of the best in the world, boosting the personalized consumption wave in China car market and becoming a new "Eden" for cultivating brands with high volume and explosive models.

In the past, the serious imbalance of higher and vocational education, the frequent high-intensity work 996, the high housing prices referred to by thousands of people, and the lingering high tuition classes directly or indirectly promoted the phenomenon of singles in China society. In the future, if the above hidden dangers cannot be effectively improved, the phenomenon of singles in China society will only intensify, and the proportion of singles in China automobile market will only rise. From 2024 to 2030, it is conservatively estimated that the market share of China’s single car market is expected to exceed 35%, which is one of the best in the world, boosting the personalized wave of China’s car market and becoming a new "Eden" for cultivating brand names and explosive models;

The "explosive position" of Xiaomi SU7 order is indispensable to single users, and the main force of Xiaomi pre-order is in the "hinterland" of China single society and single automobile market. For example, the second and third follow-up products of Xiaomi Automobile continue to highlight personalized styles such as streamlined sports. Xiaomi Automobile should raise the capture of "single opportunities" to a strategic height so as not to be preempted by competing products such as Tesla. In the next decade or two, the single opportunity in China may not help Xiaomi to become the top five car companies in the world, but it can help Xiaomi to qualify for the knockout of the top five car companies in the world. At present, Xiaomi Automobile’s positioning as a "car driver" is obviously more mainstream, which reflects Xiaomi Automobile’s long-term strategic appeal. In the short term, it is suggested that Xiaomi Automobile should actively highlight the individualized tonality, deeply cut into the strategic weakness of core competing products such as Audi, Mercedes-Benz and BMW, and firmly establish the strategic commanding heights;

In the past three years, BYD, Geely, Great Wall, Chery and many other mainstream car companies have not only released a new round of multi-brand strategy, but also launched many personalized electric vehicles such as Tucki P7, Seal EV, Extreme Krypton 001, Extreme Krypton 007, Tengshi N7, Weilai ET5, Geely E8, Xiaomi SU7 and so on. If the relevant car companies can actively lay out a more personalized single car market, it will theoretically help them optimize a new round of multi-brand strategy and tap the market potential of personalized electric vehicles; Specific new energy and personalized brands such as Deep Blue, Zhiji, Extreme Krypton and Tucki are even more stupid.

Looking around the world, only China has the fertile soil to intensively subdivide users. The annual sales volume of passenger cars in China is as high as 20 million, and the slightly mainstream car market has a scale of one million. As long as car companies don’t be greedy for perfection, don’t eat in a bowl and watch in a pot, serve a part of users in a down-to-earth manner, and do a good job in subdividing the car market, they all have the opportunity to become the mainstream car companies in China and the characteristic car companies in the global car market.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Director Liu Jin： I made ＂Ideal City＂ to awaken more people’s ＂sleeping ideals＂.

　　"Ideal City" director Liu Jin and actor Sun Li are on the set.

　　Director Liu Jin

　　In this play, there are not only the "Jianghu" crush on "Macey New", but also the tricks of "Old Fox" and "Little Fox", and the confrontation between "Ming Rules" and "Hidden Rules". Director Liu Jin said that it is a bit like the modern version of "White Deer Plain".

　　— — — — — — — — — —

　　"Every cost table is a relationship table."

　　"The cleanliness of the cost table is the cleanliness of the project."

　　"The way of the world, right and wrong, must be contrary to the change? Is the cleanliness of the cost really contrary to the world? "

　　Directed by Liu Jin and starring Sun Li and Mark Chao, the realistic workplace drama "Ideal City" is being broadcast. In this play, there are not only "Jianghu" crush on "Macey New", but also the tricks of "Old Fox" and "Little Fox", and the confrontation between "Ming Rules" and "Hidden Rules".

　　Liu Jin, director of Ideal City, said in an exclusive interview with the reporter of Zhongqing Daily and Zhongqing.com that when he saw this story, he felt a bit like "the modern version of Bailuyuan".

　　In "Ideal City", Yinghai Group is surging. From top to bottom, from the chairman to the newcomers in the workplace, everyone not only sees different scenery, but also draws different conclusions.

　　"At this age, I will have a lot of reflections on life. Many things are not black and white, and many people are not simply good people and bad people. This story satisfies my own desire to express. I made "Ideal City" to wake up more people ‘ The ideal of sleeping ’ 。”

　　Liu Jin said with emotion: "Most people are full of ideals when they are young and inexperienced, but how many people forget their initial heart and lose their ideals when they walk?" How did you lose your ideal? When did you lose it? "

　　If the audience who has seen "The Ideal City" can ask themselves these questions, they will be satisfied and feel that the play has not been filmed in vain.

　　"You and I both become mediocre in giving up." Liu Jin said.

　　Zhongqingbao Zhongqingwang: What are your ideas for shaping this story?

　　Liu Jin: First of all, it is true. At that time, the tone I set for myself was that I must be "highly restored". We can have our aesthetic feeling, but it must be in line with the industry attributes. In the modeling part, I think the role of Su Xiao should be "submerged" in the crowd, not "she is an actress".

　　Secondly, setting scenery. In the play, "Tiancheng Architecture" is an extensive and poorly managed company, so it is very old, showing a sense of obsolescence, with the feeling of the 1990s. It was not a very dynamic company at first, and it didn’t change the weather until Su Xiao came.

　　The whole light of "Tiancheng Building" will be darker, which not only presents an old feeling, but also has a depressing atmosphere, which is also because Su Xiao’s "Tiancheng" is her darkest moment. Because of Xia Ming, Tianke Building is well managed, so its style is more modern and younger, and the whole environment is better than Tiancheng. When I went to the "head office", I added solid wood elements to the scenery to create a feeling of stable atmosphere.

　　Zhongqingbao Zhongqingwang: In The Ideal City, the heroine doesn’t wear makeup, wears a jacket and carries a backpack. Is this also for the sake of realism?

　　Liu Jin: The makeup of the actors in our play is very light, and they basically don’t wear makeup. How many people who really work in the cost industry make up? Run to the construction site every day, without makeup.

　　Nowadays, many people have been completely conquered by "Meitu" and "Beauty", even taking pictures has to be beautified, and they can no longer see their true selves, let alone the real society. I made a special request for "Ideal City", trying to restore the truth, and realism should first be "realistic".

　　After the broadcast of "Ideal City", I saw someone say that the heroine’s clothes are so rustic, which also annoyed me — — As actors, they are all fragile, and girls are all beautiful. The admirable thing about Sun Li, an actress, is that she obeys the feeling of drama. She is a "character walker", and she believes in characters and drama. Sun Li said: "I don’t look good, there is no problem, because I am playing a role, and I am shaping a role." I like her very much and respect her very much.

　　A good actor is called shaping, which is different from an idol. Sun Li is a good actress, a real actress. She is shaping the role, making the audience forget Sun Li and remember Su Xiao in The Ideal City.

　　Zhongqingbao Zhongqingwang: In the past, the audience’s impression of urban workplace dramas was more glamorous and exquisite.

　　Liu Jin: Right. Nowadays, people often say the word "suspension", saying that some film and television dramas are not real life. I think every industry has its own attributes, such as investment banking, which looks glamorous on the surface. But in this society, there are not only these glamorous high-income people, but also ordinary office workers who live and commute to work. We can see that most ordinary people are very simple.

　　Zhongqingbao Zhongqingwang: What kind of experience is it to shoot a workplace drama from a female perspective?

　　Liu Jin: I didn’t consider the female perspective. Now we all talk about social equality, that is, equal rights between men and women, and women can be the chairman of the board of directors in enterprises. At the social level, there is still a misunderstanding about women. For example, in the later plot, Wang Mingyu will say, "Women will whine all day long, endlessly." This is his misunderstanding of women. Nowadays, many men in society have misunderstandings about women.

　　Zhongqingbao Zhongqingwang: The architect plays an "unpopular" role in the film and television drama. How to balance the professional sense and artistic creation of this drama?

　　Liu Jin: The script of "Ideal City" has been done for many years. When I got the script, it was very mature, and it was well controlled professionally. As a modern drama, it should reflect people’s hearts and society; And all the stories of workplace drama should revolve around an industry, which is where you work, so you should be very familiar with this industry. When we were filming, there were always industry consultants in the group. How to make each prop? What are the drawings like? All events have a basis. Knowledgeable people can’t find fault. If you are interested in this industry, you can continue to study it, but we are not responsible for introducing this industry clearly. After all, an industry drama is not a documentary or a science and education film.

　　Zhongqingbao Zhongqingwang: Su Xiao, played by Sun Li, has always been tenacious. Is that attitude of working hard in her workplace what you want to express?

　　Liu Jin: It is very difficult for a person to insist on what he wants, not just to shout a slogan. If you want to stick to it, you really have to be very resilient and work very hard. You will be discovered only if you are excellent. This is also my own life feeling, and I think this is the right path. Su Xiao was beaten down again and again and stood up again and again. There is a scene in which Su Xiao washes the dishes and sees a bug struggling on the edge of the whirlpool. It is particularly tenacious when it is washed down by the water again and again, and always tries hard to escape. Later, Su Xiao fished out the bug and released it. At that moment, Su Xiao’s interaction with bugs represented many people wandering in big cities, and they were all struggling.

　　Zhongqingbao Zhongqingwang: What are the elements and characteristics of workplace drama to make the current audience empathize?

　　Liu Jin: It is very important for the creator to make all the characters interact and empathize with the audience, so that the audience has a sense of substitution. At the same time, the workplace drama should be realistic. In life, everyone can only see themselves and not others. "Ideal City" shows a "God perspective", which allows the audience to "see themselves" and others at the same time.

　　There is a saying called "See heaven and earth, see all beings, and see yourself." I prefer realistic themes, and I also want to express them in this respect. I think TV drama creators, who are engaged in the work that affects the human soul, should seriously sink, establish correct values and strive to create more excellent works that can stand the test of time.

　　Zhongqingbao Zhongqingwang reporter Shen Jiequn Source: China Youth Daily

Xiaohongshu sees no filter.

You can really see the little red book blogger from your life.

Wen | Yiqing

Edited by Shi Can

Home is a studio and a conference room, and work and life have long been inseparable. This is the change after Jane became a full-time blogger of Little Red Book.

Jane settled her home in Chaoyang District, Beijing. The living room is 30 square meters, which is about the size of three carriages of Beijing Line 5 subway. The dining table area at home is quite satisfactory. When the Hedgehog Commune (ID: ciweigongshe) went to visit, five girls in slippers were gathering around for a meeting, with five laptops on the table. Jane didn’t wear makeup that day, so she tied a ponytail at will and stepped on the carpet barefoot.

There is a huge lighting lamp in the living room, and the light is in contrast to a carved wood rhombic sofa. The sofa has a very high photogenic rate in Jane’s little red book video, and it is found in almost every video.

Jane has changed her position at the moment and is sitting on the sofa with her chin slightly raised and her back straight, much like a female artist sitting in the live broadcast room, waiting for all her fans to go online, and interacting with herself through the little red book account "vibrant girl Jane".

Go and stir the warm water.

Jane used to work in a head e-commerce company, and her job required her to produce content. Therefore, she specially interviewed the behind-the-scenes team from the media account and saw countless KOLs every day.

Soon she learned about the creative process, income and office status of the media through her own advantages. "At that time, I felt that that was the life I wanted."

Later, she went to a video platform to make a short play and a short synthesis. In the past two years, Jane has an "extremely relaxed" working environment because of the appreciation of the leaders. I may work less than an hour every day, and I also enjoy the treatment of "serving tea and handing water and holding an umbrella for you". Usually, this situation is only owned by Party A..

But she hasn’t raised her salary for more than two years. After indulging for a while, she decided to jump out and don’t want to live the life of boiling frogs in warm water.

At that time, it happened that a game company was about to open up a short video section. Jane has a talent for social and emotional content. When she saw the opportunity, she left the video platform and went to the game company.

When she first arrived at the game company, she was ready to roll up her sleeves and do a big job. Jane and the leader reached a consensus on the upcoming work, and they had a good chat with each other. Both of them were ambitious. But as time passed, she gradually realized a serious problem.

"People in our company don’t pay much attention to content, but pay more attention to products and technology. I feel that my role doesn’t seem to be great." She said.

After a pause, she went on to say, "I don’t see anyone more powerful than me giving me some growth and stimulation here." In fact, they didn’t want to understand what they were going to do, so they let me try it indiscriminately. I think this is delaying my time and I haven’t made any contribution to the company. Then we will see each other peacefully. "

At the beginning of 2021, Jane resigned and began to work full-time as a blogger in the social and emotional field. On the day of naked resignation, she told her boss a swear word: "You don’t deserve me in terms of content!"

The rhetoric has been released, and we have to make some achievements. Jane found Lu Bai, the former editor-in-chief of Mi Meng, and asked how to make a short video. After spending 1000 yuan, she only got one sentence-"The explosion is repeated".

Jane spent another week thinking about this sentence. She studied the name, profile and explosion video of the standard account, and then improved it with her own differences.

She said frankly: "I once wanted to be creative and didn’t want to do what others already had." Now it is found that there is no conflict between displaying one’s talents under propositional composition. Because my talent is not enough to support me to send one now. "

When Xiaohongshu’s account reached 1,000 fans, Azhen changed from single-handedly fighting to team fighting, and her best friend and cousin successively "took shares". Since then, the "Jane’s Small Workshop" has been formally formed.

At the time of 30,000 to 40,000 fans, Jane met the first hurdle of rising powder. She thinks there are two reasons. The first one is that the advice given by MCN company signed at that time is ridiculous.

They suggested that Jane share some experience in beauty, resume making and interview. After listening to the suggestion, Jane changed the time and frequency of posting emotional content, from one article a day to one article a week, but the transformation was too fast for fans to accept, and Jane could not accept it either. "Resolutely cancel the contract with them (MCN)."

Another reason may be that every blogger who is on the rise has experienced it. Jane mentioned: "At first, I didn’t do a full-fledged job. Everyone only remembered the essence and vitality of the play, but this is not a character thing."

When the first explosion "How I Raided the School Grass" was born, Jane’s "green tea" was established from then on.

The word "green tea" can be said to have its own flow, and different people have different understandings of it, which is bound to bring some controversy. Under this explosion, many people said, "You are just stepping in."

Hearing these questions, Jane immediately responded, "I just want to encourage everyone to bravely pursue the person they like." "Pursuing is not equal to licking the dog."

She said to Hedgehog Commune: "The data of this response is also very good, so these two articles let my people have a memory point. Later, I also sent a message about green tea-style Uighur people, and the feedback was very good. "

Changes happen to Jane all the time. In three months, Xiaohongshu’s account has risen to 100,000 yuan, and the quotation is updated every week. In the last three days, it has risen by another 10,000 yuan. Half a year later, Jane is already a waist blogger with 300,000 fans.

When asked why she chose to be a full-time blogger, Azhen said frankly: "In first-tier cities, even if I earn 30,000 to 40,000 yuan a month, I am selling my time. 996 is not suitable for me. I like to do interesting content and live an unconstrained life. After thinking about it, it seems that the media suits me best and may change my fate. The most important thing is to work for yourself. "

"The Great Mrs. Mercer" Stills: Source Network

Jane is not the only one who refuses to be a frog in warm water.

Brother Yu studied mechanical engineering at the University of Michigan in the United States, and his first job after returning to China was to be a translator in the system.

Brother Yu’s life seems full of coincidences. When she talked about the experience of taking the exam, she smiled: "Actually, I didn’t expect to take the exam at that time. I just prepared with my friends. As a result, I entered the interview by mistake, and I got the opportunity because the interview played better."

Being a little red book blogger is another coincidence of hers.

In October 2017, Yu Ge sent his first note on the account "Da Yu Ge" in Xiaohongshu, talking about Turkey’s travel strategy. She said: "At that time, I was still working as a translator, and it was rare to go abroad for a long vacation. At that time, I didn’t think about being a blogger, just sent it, and then received a lot of attention and collection, and suddenly I felt a sense of accomplishment. Later, I shared my usual life one after another. "

At the end of 2017, Brother Yu sent a note about learning English. This note was selected as a push by Xiaohongshu backstage, and it rose by 7,000 fans a day for two weeks in a row. She bluntly said: "At this time, I felt as if many people were interested in learning English, so I added a few more articles about my IELTS experience."

In 2018, Xiaohongshu made a different growth strategy, and also ushered in a breakthrough growth of 10 million levels for the first time. Brother Yu felt the change of Little Red Book.

She mentioned: "Little Red Book began to be known by more people in 2018, and suddenly many fans poured in, but there were few English bloggers and educational bloggers at that time, so it was easier for me to find this track."

After starting to be a blogger, she found that there are many choices in life.

The stills of the movie "Wind and Rain on Harvard Road"

In 2019, Yu Ge decided to resign. "There is no opportunity to leave the system, that is, it is natural, and it is time to change another life."

Later, the leader said to her, "I felt that I couldn’t keep you at first."

Brother Yu himself admits: "Even if I am a Buddhist sometimes, there are still some restless factors in my personality."

Life in the sea, there is no fixed destination, and the restless DNA in the body makes them unwilling to be stable.

Escape from the fate of life

At 22: 33 on November 17, 2021, Chen Langlang wrote in a circle of friends: "For ordinary people, it is really happy to be here today!"

One minute ago, she just finished reading an article, "I finally have a house and a car. What 40 things I want to show off secretly", specially picked out this sentence in the article, and sent four suns and an expression of scattering flowers.

Chen Langlang drifted north for 8 years, and when he recalled Beijing, everything he saw and felt was gray.

The dry air makes her rhinitis and asthma, and her annual salary of one million is just an illusion. With a gentle poke, the soapy water all over the floor is despair.

"If you want to buy a house, you have to live outside the Sixth Ring Road, Yanjiao, or Huilongguan and Tiantongyuan. The family of four is crowded in a small house of 60 square meters. The hope of foreigners for Beijing is that there is no room for imagination."

2019 is the most difficult year. In that year, Chen Langlang often had a fever. In severe cases, he ran to the emergency room three times a week, but the torture was not just physical.

She mentioned: "Until one day, I suddenly felt that I couldn’t live any longer, and I was extremely depressed and in poor health. I can’t control my emotions, I need to go to the hospital for stability, and I also go to see a doctor because of bipolar disorder. "

Chen Langlang is also an opportunity to become a blogger of Little Red Books. Internally, she needs a window to vent. Externally, she wants to see if people in other circles have the same pain and thoughts.

According to Hedgehog Commune, Chen Langlang’s depression also comes from the anxiety of the whole industry environment. She first planned in an advertising company, and then entered a short video company to do marketing. She did not shy away: "In our business, everyone has had a online celebrity dream."

Every day, I have to buy a large number of bloggers’ accounts. Chen Langlang found that the cost of an advertiser for a blogger is his salary for one year. More than once, she thought that if she can get hot, she can be a full-time blogger.

"Don’t you have to do this stupid job?" Later, Chen Langlang recalled to Hedgehog Commune.

But the reality is that Chen Langlang understands that a group of bloggers have become popular and a group of bloggers have disappeared. online celebrity’s life cycle is too short. She only dared to think about it.

She will constantly remind herself that being a full-time blogger is an escape from real life. She said: "Ten years ago, I read a sentence on Douban, which had a particularly deep influence on me. It said that you can’t write a novel, not because you are at work. If I go full-time, I may soon run out of inspiration. "

Chen Langlang wants to ride the waves and is afraid. Even if he wants to be a full-time blogger so much, he has never left the workplace. The pulling mood made her suffer. In the end, she found a compromise-part-time blogger.

She put her counterattack experience in the little red book account "Ugly Poor Girl Chen Langlang", which inspired many people. A single video received nearly 20,000 likes and 16,000 collections-starting from three academic degrees, she served the largest public relations company in Asia, a short video company, and as a columnist covering vogue, she interviewed countless top stars. This story is full of blood and full of hope.

The movie "The Devil Wears Prada" Stills: The Source Network

Chen Langlang is currently working in a head e-commerce company. In Hangzhou, Zhejiang, she changed to a house four times larger than when she lived in Beijing.

In Beijing, she lives near Houchang Village with a monthly rent of more than 6,000 yuan, with a room facing north and a building area of 50 square meters. It seems that "this community is about 333 meters walk from Xierqi Station" is the biggest selling point of this room.

Now, the houses in Hangzhou are well ventilated, and Chen Langlang’s asthma is no longer committed. Wherever you go, there is a dedicated passage. Whether it is a medical examination or insurance, even taking a taxi will give people the illusion that "people are on top".

There is no shortage of bitterness behind the dignitaries. Chen Langlang said: "I have sent a lot of negative energy things before, but I deleted them later." Because I found that people like’ mourning’ are not of great value in Little Red Book, which is more like a reference book or encyclopedia. "

At first, Chen Langlang was very disgusted with the idea of "being a successful scholar", but now he is teaching everyone how to win the offer of a big factory.

Talking about this change, she said: "This thing is not that I am going to give in to anything, but that my mentality has changed."

"I used to prefer the kind of value output, but I found that it was just a kind of self-expression. You feel very high, but it is not of high use value to others. Most people’s needs are more realistic. They are more concerned about whether I can live a better life and solve the immediate problems. "

It is also very important to live in the present. After all, only by solving the immediate difficulties can there be poems and distant fields.

In Little Red Book, she labeled herself as "Ugly Poor Girl". In her self-introduction, she wrote without hesitation: I love do face and spent 200,000 yuan on it. In the video, I also frankly shared my experience of medical beauty, plastic surgery and braces. I can learn the beauty of appearance with personal experience.

When asked about the relationship between bloggers’ filters and authenticity, she replied: "The problem with filters is not the thickness but the diversity."

"I thought those things were hypocritical at first, but later I found myself very narrow-minded. People are really rich and really haven’t suffered any hardships in life. Ta (editor’s note: Ta refers to a blogger) is just sharing the daily life of Ta. Perhaps everyone has his own life, and there is no such thing as allowing Ta to experience the thickness of life in his life. So you will think that Ta is very shallow and fake. "

In the top note, Chen Langlang wrote: "Fake it till u make it". It seems to be a portrayal of her life in the first 29 years.

For her, sending little red book notes is more like a record of revisiting herself and examining her life.

Identity is the mother proposition.

No one can guarantee that being a blogger will make money, and even after making money, he will be able to support himself.

Many interviewees said that it was to gain recognition and to find resonance. If you can be altruistic, so much the better.

More than one blogger mentioned that working in a big factory requires more than a dozen people to review any copy, and sometimes even "laymen guide the experts". After a long time, it is inevitable to doubt your own ability.

In Xiaohongshu, when you see that your own things are on fire, you will feel that you can do the content well. A sense of identity is really important to the people who make the content.

Every blogger has been scolded more or less, and in repeated injuries, they have learned not to resist or explain. Because they are not afraid of being scolded, afraid of not being recognized.

"Friends" Stills, Tuyuan Network

The blogger "Amy who lives upstairs" (hereinafter referred to as "Amy") is a fitness instructor. Her biggest hobby is eating and drinking. In January 2021, she became a food blogger of Xiaohongshu and began to evaluate various desserts.

Out of professional habits, she will remind everyone to exercise restraint and lose weight. Once she laughed and teased in the video: "After all, boys like thin legs." But I didn’t expect that because of this sentence, she was scolded and flattered in bilibili, and even someone posted a special post in Douban to blacken her.

But none of this will make her sad. Compared with being scolded, she is more afraid of not getting the approval of her fans. As a food blogger, I recommend delicious food to everyone, and I am happier than eating my own food.

But sometimes, the recommended food will be resisted, after all, it is difficult to adjust. May said: "I have eaten the food in this store many times, and I really think it’s delicious and recommend it to everyone. But some people commented that it’s terrible, so don’t be fooled, and said that I was just having a meal, so I would emo."

Squid became a blogger of lipstick color test in the Spring Festival of 2018. That year, she was a freshman and went to school in Canada. She just opened a little red book account "Squid Squid".

The threshold of lipstick color test is very low, and it can be completed with only one mobile phone and one lamp.

As a blogger of color testing, the negative comment that squid is most afraid of seeing is: "You are not allowed to have this color, you have a filter, and all the fakes are fake."

At first, she would patiently explain and send private letters one by one. "Even if the skin and lip color are exactly the same as mine, the color of this lipstick will be different under different light." But now, she doesn’t want to explain, because how to explain it is not clear.

Chen Langlang thinks humiliation is too common. After she issued the "Raiders of the Han Dynasty in Art Gallery", people often scolded her: "You are just dirty. You still feel proud to talk about ten boyfriends, don’t you?" In the message area, if such comments can’t be sent out, just trust her privately.

Chen Langlang said, "There is nothing I can do about it. Some people think that the art gallery is a sacred place. She thinks that I have soiled her white sheets. But some people will be very ugly. At first, I will be sad and even swear back, but now it is relatively calm. "

Talking about this, Chen Langlang suddenly said, "I only slept for three hours last night. The video released yesterday (the secret book of 30-year-old peach blossom trick) is what I really want to share. I haven’t had an article that I want to express in this way for a long time and I have received good traffic feedback, so it will make me particularly excited."

The above videos are classified in the collection of "Women’s Love Growth", which encourages girls to work hard, refuse appearance anxiety and keep a good attitude. The most praised message in the comment area is a sentence extracted from her video by a user: "You are not a commodity to be sold when the uterus is freshest."

Chen Langlang said that her initial intention as a blogger is to hope that she and her fans can get emotional resonance and influence others’ values to some extent.

Xiao Ran, a blogger of Xiaohongshu, is often moved by some fine things, and the two-way need with her fans will make her more motivated to stick to it.

In 2019, Xiao Ran settled in Xiaohongshu, and she wrote "Female Master of University of Sydney" in the introduction column. Xiao Ran said: "In fact, there is still a half sentence behind this, which is called’ bloggers are like this, putting education first’. I wanted to ridicule this before, but later I found that I had to write too much. That sentence was nonsense, so I deleted it. "

As a home blogger, Xiao Ran often shares her home on the account "Xiao Ran is the master".

On the blogger’s personal homepage, you can see who collects notes. Xiao Ran said with a smile: "Before, a fan collected my’ One Habitat’, and the album name she took was’ With His Home’, which touched me at once."

The stills of the movie "Angels Love Beauty"

Xiao Ran recalled: "In 2019, I just came to Beipiao, and I really wanted to add oil to my life, and then I chose Xiaohongshu. At that time, I was just sharing and recording beautiful moments, and I didn’t regard it as a way to increase my income. I just hope that the content I output can affect others’ emotions and awaken their love and yearning for life."

Self in the crevice

Bloggers’ topics are always pulled by traffic and users, and the form is also influenced by the platform. Whether it is graphic, short video or live broadcast, it depends on what the platform promotes during this period.

In May 2021, Jess, the person in charge of the Little Red Book Creation, revealed to the media that the next 10 billion traffic upward plan will be launched, focusing on video creators, live creators and creators of pan-knowledge and pan-entertainment categories to provide directional support. Live broadcast, video and vertical categories have become three key words. In addition, Xiaohongshu also announced the launch of the "Sparkling Star Anchor" program, which intends to provide 3 billion traffic to support the live broadcast anchor.

No matter what stage bloggers are in, they will face value confusion. While striking a balance between self-expression and users’ needs, they are frantically cramming new skills and adding tracks, hoping to do it well for a long time.

On the night when the song "Mohe Ballroom" became popular, the blogger "Five Crispy Corners" (hereinafter referred to as "Crispy Corners") wrote a handwritten thousand-character essay in Xiaohongshu, and then she wrote in a circle of friends, "You have to listen to songs and write." With a screenshot of the song page.

The content of the thousand-character text was created by a user of Netease Cloud Music, and Kang’s reply to Dequan. "Mohe Ballroom" originated from the past of Zhang Dequan’s old man and his wife Kang’s family. Musician Liu Shuang felt very moved after listening to this story and got this song.

This story not only touched Liu Shuang, but also touched Miaocuijiao. Miaocuijiao became a blogger of Xiaohongshu culture in November 2020.

Cultural bloggers may be the most difficult to define. Writing short poems, writing a circle of friends, recommending a book every day, etc. are all cultural bloggers.

Miao Cuijiao writes golden sentences extracted from books and movies by hand every day, which is popular with the series of "365 love letters". Even Tik Tok has her high imitation number.

"When I saw the bloggers of Little Red Book writing love letters, I realized that I was really angry, so that others imitated me."

Miaocuijiao prefers the emotions carried by paper letters to the communication through the screen, which is also the reason why the series of "love letters" appeared.

She called the "love letter" a candy in a tired life, and it was also the heat in her heart. She smiled and said, "A girl’s heart is a pearl, which is the softness of her heart. I want to record this beauty. If it happens to resonate, it is my pleasure. "

Adults are always tortured beyond recognition by all kinds of things and anxieties in the world. She doesn’t want to become a cold and numb person. "No matter what you see or experience, you must believe in the existence of beautiful feelings, otherwise I feel that it is meaningless to live in this world."

Handwriting is a retro and romantic thing, and Miaocuijiao likes to write. If you want to practice your handwriting well, no matter how impetuous you are, you need to be patient, calm down, persist in doing it, and persist for years. "I may not be able to bring any substantial benefits to others when I am a blogger, but I can give her a kind of persistence. It means a lot to me. "

The stills of the movie "Being Jane Austen" are from the Internet.

But I don’t know when, users like to watch "dry goods" more and more, and "three tricks to teach you ××××" and "one-click get×××" are all popular titles.

Here, right-angled shoulders can be accelerated, beautiful women can be accelerated, graduation thesis can be accelerated, and even bloggers with a monthly income of several hundred thousand can be accelerated. In the life of mutual volume, everyone hopes that one second will be effective in the next.

In the era of quick success and instant benefit, it takes only a moment to plant grass and pull weeds, but Miaocuijiao refuses all "efficient" things. For example, labeling can help people quickly extract highlights and deepen their memories, but she refuses to do so.

"You see I am round, I am round, you see I am square, then I am a square. As long as you can get what you want from me, OK. Labels are all meanings given by others, and I know exactly what kind of person I am. "

When a number of new consumer brands are aiming at Little Red Book, there are still bloggers like Miaocuijiao who think that "money is not the main thing"; 330,000 fans are waist bloggers in Xiaohongshu, but they can be called "top stream" in cultural bloggers.

Despite this, Miao Cuijiao said frankly: "I have no idea about running an account. Although I am affiliated with an MCN organization, I signed it just like I didn’t sign it. They didn’t give me any resources. Instead, I rely on my popularity to sign agreements with other bloggers. I signed it from hundreds of thousands to more than 300 thousand now, and I am doing it myself. "

Miao Cuijiao said: "The fans who help me the most are very lovely and sincere people. I am grateful to meet them. They can give me a lot of energy."

When asked what kind of business Miao Cuijiao wants to take, she has always been very restrained. Miaocuijiao only wants to promote some stationery products. "Who doesn’t like beautiful pens and notebooks!" " She answered.

Fans often leave messages asking Miao Cuijiao: "Can I ask for a link to the stationery?"

She replied: "I bought it at the grocery store, one yuan a copy."

Remarks: The interviewees in this article are all pseudonyms.

Home life has spawned a large number of ＂cloud sales＂. Many industries have been ＂forced＂ to broadcast live.

　　After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

　　Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

　　Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

　　Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

　　Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

　　This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

　　On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

　　Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

　　They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

　　Today, 90% of Sun Chunlai’s brand sales come from online.

　　The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

　　Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

　　Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

　　It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

　　Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

　　Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

　　Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

　　The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

　　Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

　　4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

　　Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

　　Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

　　Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

　　The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

　　Experience and service should keep up with live broadcast or become a must for sales.

　　Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

　　Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

　　There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

　　If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

　　The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

　　In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

　　Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

　　Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

　　However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

　　Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

　　"This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

　　Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily

Geely Automobile’s net profit last year was 5.3 billion yuan, and it is a short-term priority to increase the market share of new energy vehicles.

Geely Automobile’s sales of new energy vehicles increased by 300% in 2022, and it is estimated that the sales volume will exceed 650,000 this year.

On March 21st, the 2022 financial report released by Geely Automobile Holdings Co., Ltd. (00175.HK, Geely Automobile) showed that Geely Automobile achieved a revenue of 147.965 billion yuan in 2022, a year-on-year increase of 45.6%, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; The total cash level rose by 20.4% to 33.7 billion yuan, a record high.

In 2022, the total sales volume of Geely Automobile was 1.433 million, up 8% year-on-year. Among them, the sales volume of new energy vehicles increased by 300% to 328,700 units, and the proportion of sales further increased from 6.2% in the same period of last year to 22.9%; The proportion of export sales increased to 13.8%, an increase of 5.1 percentage points.

From the perspective of gross profit margin, Geely Automobile’s overall gross profit margin fell by 3 percentage points to 14.1% due to factors such as the price increase of raw materials, the increase in the proportion of new energy products and the fact that the gross profit margin level was lower than that of fuel vehicles.

Dai Qing, senior vice president and CFO of Geely Automobile Group, stressed at the performance meeting that in the short term, the improvement of its market share in the new energy market is the primary task of Geely Automobile.

Geely Automobile Financial Summary, from Financial Report

Sales of new energy vehicles increased by 300%, accounting for more than 20%.

In the transformation of new energy vehicles, Geely Automobile has long been criticized by the industry and the market. Gui Shengyue, CEO and executive director of Geely Automobile Holdings Co., Ltd. believes that the speed and layout of Geely Automobile passenger car plate in the transformation of new energy are not satisfactory, which also affects Geely Automobile’s performance in the stock market. In 2022, Geely Automobile has made a turning point in its energy business in the New Year.

In 2022, the sales volume of Geely Automobile’s new energy products (including Geely, Geometry, Lectra, Krypton and Ruilan) was 328,700, a year-on-year increase of 300%. Dai Qing said at the performance meeting that Geely Automobile is the fastest growing car company of new energy vehicles in 2022.

2022 is also the year of new energy transformation of Lectra, and its sales volume of new energy vehicles increased from 5.5% to 21.7%. However, due to the overall strategic transformation, the overall sales volume of Lectra was 180,100 vehicles, down 18% year-on-year.

In terms of brand planning, Gui Shengyue introduced that Geely’s current strategy of comprehensive transformation to new energy is very clear, and each brand has its own clear positioning and division of labor. Among them, Krypton, which was established less than two years ago, as the vanguard of Geely’s new energy layout, focuses on the luxury electric vehicle market and will lead the group to accelerate its transformation; Lectra focuses on high-end electric vehicles and new energy markets, while Geely brand mainly covers popular electric vehicles and new energy markets.

At the same time, Geely Automobile said that with 2020 as the base year, its bicycle life cycle carbon emissions decreased by 8% in 2022. Geely Automobile promises to reduce carbon emissions of bicycles by more than 25% in the whole life cycle by 2025, and achieve carbon neutrality by 2045.

In addition, in terms of high-end models, Geely said that in 2022, Geely’s bicycle sales revenue was 103,000 yuan, a year-on-year increase of 29.6%; The average gross profit of bicycles was 17,500 yuan, up 11.1% year-on-year. Among them, the high-value product "China Star" series achieved an overall sales volume of 252,800 vehicles, accounting for nearly 23% of Geely (including geometry) brands, with a maximum monthly sales volume of 30,000 vehicles and an average bicycle price of 150,000 yuan; The weighted average selling price of Link brand products is 174,000 yuan; The average order amount of Krypton 001 exceeds 336,000 yuan.

Extreme krypton car will choose the opportunity to publicly hand over the watch.

Geely Automobile Financial Report further disclosed the split listing of Krypton.

On October 31, 2022, Geely Automobile submitted a proposal to the Hong Kong Stock Exchange on the proposed spin-off of Extreme Krypton Holdings and its independent listing. The Hong Kong Stock Exchange has confirmed that the proposed spin-off can be carried out.

According to the financial report, on December 7, 2022, Extreme Krypton Holdings submitted a draft registration statement to the US Securities and Exchange Commission for possible initial public offering with American exchanges on a confidential basis. As of the date of earnings report or authorization, the US Securities and Exchange Commission is still reviewing the draft. An Conghui, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Co., Ltd. and CEO of Extreme Smart Technology, said at the performance meeting that if the market window is right, he will make a public submission and strive to complete the listing.

According to Geely Automobile’s previous announcement, in February this year, Extreme Krypton announced the completion of Series A financing of 750 million US dollars, with a post-investment valuation of 13 billion US dollars.

Dai Qing introduced that Krypton recorded a loss of 2.03 billion yuan in 2022, and calculated by Geely Automobile (00175.HK), a loss of 1.36 billion yuan was included in the net profit.

The main financial data of Extreme Krypton Holdings comes from the financial report.

An Conghui responded to the recent price war in the auto market, saying that Extreme Krypton did not reduce the price or protect the price, but increased the rights and interests of users and did not adjust the price. After the increase of rights and interests, orders have changed dramatically and improved rapidly, which has also attracted some users who hold money and wait and see.

In view of the future development of extreme krypton cars, An Conghui mentioned that Tesla made money, which proves that the track of electric cars can make money. The Krypton 009 uses integrated die casting, and its tonnage and product volume are larger than Tesla’s. In the future, integrated die casting will be fully applied to other models, which will further reduce the cost of Krypton. He said that he is confident to complete the delivery of 140,000 vehicles in 2023, of which the sales volume of Extreme Krypton 001 is about 70,000, the sales volume of Extreme Krypton 009 can reach more than 30,000, and the sales volume of Extreme Krypton X is more than 40,000. At the end of this year, Krypton will also launch a car model, and two new models will be launched in 2024. It is estimated that in 2025, Krypton will deliver 650,000 vehicles, and there will be 8 models to support the annual sales of 650,000 vehicles.

The annual export increased by 70%, and the authorized income was 1.657 billion yuan.

2022 is undoubtedly a big year for China’s independent brands to export, and Geely Automobile has also made a relatively obvious growth in export.

The financial report shows that in 2022, Geely Automobile exported 198,200 vehicles, up 72.4% year-on-year. Among them, the mid-to high-end brand Lingke shipped 35,600 vehicles in 2022, of which new energy vehicles accounted for 97%. As of March 2023, Link has opened 11 Link experience stores in the Netherlands, Sweden, Belgium, Germany, Italy and Spain. Geely said that the territory of "European Strategy" has been further expanded, realizing the normalization of vehicle export to Europe. In terms of "Asia-Pacific Strategy", Lectra has successively opened up markets in Israel and Saudi Arabia; In the future, Link will continue to explore the Middle East Gulf countries and land in new markets in Southeast Asia.

It is noteworthy that from product export to technology export, Geely Automobile’s authorized income has further increased, and in 2022, it achieved a total income of 1.657 billion, a year-on-year increase of 29.9%. Geely said that the growth of authorized income will support its future profit.

In 2022, the authorized income of Geely Automobile was 1.657 billion yuan, which came from the financial report.

In 2022, the shareholding in South Korea’s Renault is also an important step in the internationalization of Geely Automobile.

Previous announcements showed that on May 9, 2022, Geely Automobile signed a subscription agreement with Renault Korea to subscribe for 34.02% shares of Renault Korea at a price of nearly 1.4 billion yuan. The financial report shows that in November 2022, Geely Automobile completed its shareholding in Renault Korea Automobile, and will introduce new hybrid technologies and models to the Korean market. Its new products will adopt CMA modular architecture developed by Geely’s R&D center in Sweden, and use Geely’s hybrid technology. It is expected to be mass-produced in 2024.

For Geely Automobile, how to increase its share in the new energy market is still the primary task. Gui Shengyue said that everyone is used to treating car companies with "new forces" and "old forces", while Tesla and BYD have worked hard in the field of new energy vehicles for many years and achieved huge profits last year, which reflects the most fundamental development law of the automobile industry, that is, scale can generate profits. If there is a lack of scale, the prospects will be worrying. He believes that enterprises like Geely will gradually show great advantages in scale. For example, Volvo, Polar Star, Lotus, smart and Jidu Automobile will eventually achieve real scale benefits on the basis of sharing platforms, but this advantage has not yet been reflected, which is also Geely’s "confidence to catch up".

Looking forward to the future, Geely Automobile said that the annual sales target in 2023 is 1.65 million vehicles, of which the sales of new energy will double compared with 2022. In terms of new models, Geely introduced at the performance meeting that in the next four quarters, 10 new models will be put on the market one after another.

Eye injury, mental injury, financial injury … Children can’t do homework without electronic products？

　　In August this year, the Ministry of Education and other eight departments jointly issued the "Implementation Plan for Comprehensive Prevention and Control of Children and Adolescents’ Myopia" (hereinafter referred to as the "Implementation Plan"), which made it clear that the teaching time using electronic products should not exceed 30% of the total teaching time in principle, and paper homework should be used in principle. However, according to a survey conducted by reporters in the past two months, some schools rely too much on electronic products to assign homework, making it the carrier of "sea tactics". Parents are tied to homework like "teaching assistants", and even the absurd phenomenon of "parents working overtime, children can’t do homework" appears.

　　"Children can’t do homework without a tablet."

　　"The first thing to do when I get home from work every day is to see what homework the teacher has arranged on the APP, as if I were reading." Mr. Wang, a parent of a first-grade student in a public primary school, said that there are 80 calculation questions in a day just for mathematics. "Did the child read a fake first grade?"

　　Half a month, the reporter looked through the APP mentioned by Mr. Wang, which listed various subjects such as Chinese, mathematics and English. After finishing the homework, it can be submitted online. After the teacher reviews it, it will be returned immediately, and parents will teach the children to correct it before uploading it.

　　In this way, using software on mobile phones, tablet computers and other devices to arrange homework has become a routine operation in more and more schools, and some schools have relied too much.

　　Mr. Shen, a parent of a third-grade elementary school student, said that the school not only requires children to do it online, but also requires parents to read it themselves and then upload it. "Every night like ‘ Teaching assistant ’ Similarly, once you are on a business trip or work overtime, your child’s homework will be abolished. After all, your grandparents are not very good at playing tablets. "

　　A reporter who talked for half a month found that homework depends on electronic products. One of the main reasons is that some schools are still keen on "super-class teaching" and "sea tactics".

　　A principal of a public primary school told reporters that according to the curriculum standards, school-age students are provided with exercise books and other teaching AIDS in addition to textbooks, but often these standards can not meet the requirements of some schools to "pull up".

　　The Ministry of Education has repeatedly stressed that there is no written homework in the first and second grades of primary schools, but many schools use electronic equipment to violate the rules in disguise.

　　Mr. Shen’s children attended a well-known public primary school in a coastal area, but in the past two years, almost all the homework done by children through tablet computers was one grade higher. Now children in the third grade have been exposed to the teaching content of the fourth grade. "Paper exercise books are not required because they are too simple for children."

　　Some teachers and parents report that homework APP helps to improve the efficiency of teachers’ correcting homework, evaluation and feedback, especially to make English and other language subjects lively and interesting. It can also analyze children’s weak knowledge points through big data, but if it is not used properly, it will easily become an electronic big question bank, which will increase the burden on students.

　　Electronic homework, labor-saving or tiring?

　　The original ink-scented exercise books have become tablet computers and mobile phones, and even the original extracurricular practice of hands, feet and brains is also inseparable from electronic products.

　　Ms. Liu, the parents of primary school students, said that the school-based curriculum requires children to show the places they have been in the summer in the form of tabloids, and take turns to give speeches after school starts. But tabloids must be made on the computer in PPT or PDF format, and then printed. "The implication is that parents can do it."

　　Computers, tablets, printers and point readers … … More and more families’ children’s rooms are filled with electronic products for learning needs. What makes parents anxious is not only that the equipment costs money, but also that the children hurt their eyes and worry about their children.

　　"I really don’t understand why homework like tabloids and paintings that give play to children’s imagination and potential must be done through computers?" Mr. Lu, a parent of primary school students, said that parents have been controlling the time when their children use electronic products, but for homework, parents have nothing to say if their children stare at the screen again.

　　"As soon as a child takes a tablet, it is necessary to prevent him from playing games and watching videos." Mr. Shen said that the couple can rack their brains, such as registering all the video applications on the tablet as members, so that even if they are not with their children, they can check whether their children have watched other videos through "history" on their mobile phones.

　　A primary school class teacher told reporters that the most frustrating thing for parents and teachers is that children will gradually use some homework apps to search for answers to questions online, making people unable to tell whether they really understand or plagiarize.

　　Building an information-based campus, not at the expense of children’s eyesight.

　　In fact, whether it is homework or extracurricular practice, more and more parents and children are exposed to electronic products not because of interest, but because of school requirements. Intelligent learning APPlications such as homework app are very common, and some applications have become an integral part of some local education administrative departments and schools to build information-based campuses and digital classrooms.

　　Take a well-known APP commonly mentioned by interviewed parents as an example. It is said that the APP has completed the C round of financing of 100 million US dollars in February this year, and entered 70,000 schools in more than 400 cities in 31 provinces, autonomous regions and municipalities directly under the Central Government. More than 30 million primary school teachers and students are using this app to arrange and submit homework.

　　A central primary school in Luwan, Huangpu District, Shanghai has added the use of tablet computers in seven or eight courses, such as Chinese and mathematics, but the school’s myopia rate is low, and some classes even have no myopia.

　　President Wu Rongzhen said that the school insisted on not using all kinds of apps to arrange homework. "Electronic products used in schools are generally controlled within 15 minutes, but as homework assignments, time cannot be controlled. Once dependence is formed, it is a bad thing."

　　It is understood that some apps adopt a business model of free use of homework function and personalized counseling fee. For example, various courses of online learning must be paid for.

　　The founder of an online education platform said that homework APPs usually drain first, and then make money. The reason why they aim at homework is because it is a hard rule of the school every day, and the user’s viscosity is high. To some extent, it is what this kind of app is most willing to see that teachers and children form dependence.

　　Yu Jianbo, assistant dean of massive open online course Research Institute of Shanghai Jiaotong University, believes that everything has advantages and disadvantages. Schools should use electronic products and application software appropriately. It is more important to learn how to use them scientifically and reasonably.

　　Wu Zunmin, a professor at the Education Department of East China Normal University, said that all localities should make detailed regulations according to local conditions when implementing the Implementation Plan. For example, it is suggested that students in the lower grades of primary schools should not be assigned homework grafted on electronic products except written homework. (Half-monthly talk with reporter Pan Xu and Wu Zhendong)

Review of Super Mario Brothers Surprise

In 2020, 505 Games brought us a Cyberpunk-style fast-paced first-person action game, Ghost Walker, which attracted countless fans in an instant with the innovative design of "Cyberparkour" and "One Strike Will Kill". Now that the three-year period has come, the series sequel Ghost Walker 2, which has attracted much attention, is about to return. Can this new work bring more surprises?

Be alert! Scalpers are eyeing online celebrity catering.

　　Nanjing’s "Diandude" is on fire. A Cantonese-style tea restaurant that has only been in Nanjing for more than 20 days has gained more than 1,300 comments from the public. However, the opening of the store has also brought troubles to the store — — The "yellow cattle" stared at the diners who lined up to eat. On the idle fish of the second-hand trading platform, search with "Diandude Nanjing" as the key word, and there are not a few "scalpers". Small table 70 yuan, middle table 80 yuan, and big table 100 yuan will be charged separately when they enter the store.

　　You have to find a "scalper" for a meal. Do you think it’s ridiculous? However, it is also a fact that customers queue up for consumption in many online celebrity restaurants in Nanjing, and scalpers smell "business opportunities" from them. They can enter without queuing, pay on the spot, and refund fees after the time limit. The slogan is eloquent and attractive, and scalper tickets are not worried about buyers. For young consumers who are keen on "punching in friends", this "handling fee" is not unbearable, and it is a cup of milk tea money at most for each person; On the other hand, spending hundreds of yuan saved the lengthy queuing time and ended up at ease.

　　Of course, not everyone is willing to spend this "wasted money". A grandmother who is over 60 years old in the "Diandude" team is puzzled by buying scalper tickets: "Why spend money to find someone to queue up? I don’t have much, just more time. " A consumer wrote angrily on the comment software: "It’s no problem to queue up for tickets normally, but the scalper at the door has dozens of tickets in his hand. How do merchants invoice?"

　　According to insiders, the "yellow cattle" were originally just some people queuing up for customers in advance to get a little hard work. Gradually, they are not satisfied with being single-handed "brokers", but form a tight network of purchasing in front and selling in the rear. From being hired to buying tickets to taking the initiative to hoard tickets and drive them up, the tickets for concerts that were robbed within 5 seconds were created, and the same was true for three hours without eating at the gates of Gelaoguan and Diandude.

　　Merchants are not unaware of this. On the contrary, some merchants even colluded with scalpers to create false and hot scenes, forming a gray industrial chain between online celebrity stores and scalpers. Last year, it was revealed that online celebrity Bakery Master Bao hired a fake team of yellow steaks in a store in Wuhan. The scalpers mixed up with ordinary customers to queue up for shopping, and then turned around to the kitchen to return the cakes they just got to the merchants. On average, a single order could earn "labor expenses" from 25 yuan to 30 yuan. After the incident was exposed, the number of people queuing in the store plummeted by 70%, and the popularity was "diving".

　　According to industry insiders, there are two main types of scalpers in the catering industry. One is that the company hires scalpers to queue up before it becomes famous or when a new store opens, and the other is that there are endless queues in front of the door, which leads to some "scalpers" who make profits. However, no matter which one, it will create a scene of hot business in restaurants for the outside world.

　　When some shops in online celebrity tried to create a false popularity, most honest businesses resisted. According to the clerk of Ge Laoguan in Nanjing Aishang Tiandi, consumers can get the number online through Ge Laoguan’s WeChat WeChat official account, and merchants will limit the number of times to get the number online by setting the ID of the account, up to five times a week. At the scene, the clerk tries to ensure that one person has one number as much as possible, and tries to avoid the phenomenon that scalpers repeatedly take numbers. "Although there are still scalpers scalping tickets, it is much better than before." The clerk said.

　　It is a common phenomenon that customers queue up in online celebrity stores, which makes the waiting time rich and interesting for consumers and tests the wisdom and intentions of businesses. When customers line up at Haidilao, the restaurant not only provides free snacks, drinks and fruits, but also provides free manicure and shoeshine projects, and even prepares colored paper for ingenious customers, which can fold paper cranes and fold stars to deduct the meal expenses, so that consumers can enjoy the process of waiting in line. The practice of "fishing at sea" is worth learning from many online celebrity stores. (trainee reporter Shen Jiaxuan)

What if the laptop doesn’t work？ The laptop doesn’t work. Solution [Detailed explanation]

With the continuous development of science and technology and the improvement of people’s living standards, many people can’t live without computers now. We need laptops at work and at home for leisure. No matter how good the quality of this electrical product is, it is inevitable that the machine will not work during use. so The laptop won’t turn on What are the correct processing steps? How to deal with it correctly? Let’s learn more about it together.

One, The laptop won’t turn on Correct processing steps of

step

The first step is to analyze according to the specific situation. If the power supply doesn’t respond, we need to check whether it is a power supply, poor contact, hardware and other problems. If it is, then go to the second step. If it is unable to enter the system, it may be an operating system or software problem, and go to the third step.

Second step

If it is determined that it is a power problem, check whether the power cord is plugged in properly, and then check whether the plug is loose. If the notebook you are using is a battery, plug it in and try again. You can go to a friend or go to a computer repair shop or a sales store to find the same type of power supply and try it. After plugging in the power, press the power button again. If it still won’t turn on, press it for a while. If someone else’s power supply can be switched on, it means there is something wrong with the power supply. If it proves that there is nothing wrong with the power supply, it may be the hardware. Go to step 5.

Third step

The operation flow of the third step is like this. First, press F8 for a long time, then enter the options page, select "Last Correct Configuration" and press enter. If you can get into the system, it is likely to be caused by virus infection, incompatibility between hardware drivers and the system, operating system and so on. After entering the system, run anti-virus software to kill the virus. If there is virus, restart the computer after anti-virus. If it is not normal, it may be caused by incompatibility between device drivers and programs. Delete drivers such as video cards and network cards, and restart after deleting drivers. If there are still problems, then go to the next step.

Fourth step

Repair, install or reinstall the system, set "CD-ROM drive as boot device" in BIOS, then insert the system disk, and press R key to "repair and install". If the fault remains, just at the beginning of entering the system, choose "one-click gost restore system" or reinstall the system using the system disk.

Step five

The fifth step is the hardware problem. The first thing we need to do is to disassemble the notebook, and then check whether the hardware is loose. Generally, if the hardware is not plugged in properly, there will be an alarm sound. Long sound means that the memory stick is not plugged in tightly, one long and one short means that there is a problem with the memory or motherboard, and one long and two short means that the graphics card is wrong. If there is too much dust inside the notebook, clean it first. In addition, we should pay attention to whether it is caused by the new hardware. If it is normal before replacing the hardware, it will be abnormal after replacing it, then check whether it is compatible. If it can’t be started at this time, send it for repair, and professionals will check whether there is any problem with your hardware one by one.

Second, the notebook computer can’t be turned on. Matters needing attention

There are many reasons why the notebook computer can’t be turned on. We must not be upset during the investigation. We must be careful and careful during the inspection. If we don’t know much about the computer, don’t tinker with it to avoid more damage. The solution is to find a professional to repair it in time.

The above is the relevant content about the correct processing steps of notebook computer not turning on, I hope it can help everyone!