Break 100 million The aesthetic love in Water Story inspires the audience’s emotional resonance.

1905 movie network news On March 26th, the fantasy love movie, which is being shown all over the country, has exceeded 100 million at the box office in China cinema. Since its release, the film has broken the box office records of many Oscar-winning films, among which the first-day box office was ranked second in the box office list of China District with 21.74 million yuan, and the first-weekend box office of Oscar-winning films in recent years was the highest with 67.5 million yuan. Since its release in North America, the film has been a hit at the box office. At present, the box office in North America has exceeded $62 million, which is the highest-grossing Oscar-winning film in North America in the past five years. At present, the global box office of the film has exceeded $170 million. In March, when many adventure action elements are killing each other, Water Story, as the only movie with the theme of love, is like a clean stream of warmth in the hearts of the audience, and it has also become the best choice for lovers to date.

As the winner of four awards, such as best film and best director, "Tale of Water Shapes" has not only enjoyed a strong box office since its release in China, but its word-of-mouth has also continued to ferment, which has been highly praised by many authoritative media, well-known directors and senior film critics in China. In addition, David and his wife, Zhou Dongyu, Jiang Shuying, Jolin Tsai, Ariel Lin, Emily, Charlie, YIN FANG and many other artists CALL for the film one after another, and the love wave formed by Water Story quickly spread in the circle of friends, Weibo and other social software.

"Tale of Water" can get a bumper harvest in three aspects: word of mouth, box office and Oscar. The most important reason is the romantic story created by director guillermo del toro in a fairy-tale way. The love between Sargam’s Eliza and the mermaid broke the audience’s inertia thinking, but across races, it restored love to its purest taste. Beautiful pictures, beautiful music and superb performances of actors are the elements that sublimate the beauty of love again. On the screen, Eliza and the mermaid embraced and guarded each other from the first contact to the last, and the experience left a deep impression on the audience. For example, Eliza and the mermaid are clasped with their fingers across the container, and there is a picture of Eliza depicting raindrops on the window. The yearning for lovers and longing for love instantly aroused many audiences’ emotional resonance. When the picture of two people communicating with picture books and making love with eggs appeared, many viewers also expressed their envy of this simple but sweeter love routine. When the mermaid finally jumped into the water with Eliza in her arms, many viewers, especially female viewers, were moved to tears at this moment.

Eliza on the screen has no lines, but she accurately presents a girl’s process from first love to passionate love with body language and micro-expression, which is inseparable from sally hawkins’s profound understanding and vivid interpretation of the role. For Eliza’s performance, director Toro once said that this is a film and role specially made for her (sally hawkins), and her temperament is unique. In addition to Eliza, Mermaid has also captivated many audiences. doug jones, his actor, paid more hardships and sacrifices for this. He spent three hours in makeup every time, staring blankly at the fish in his spare time, and finally he was "ashamed" to meet the audience. The whole set of equipment on the mermaid consumed the director Toro’s huge time and effort, and finally showed the audience this wild and elegant mermaid image on the screen.

Full of care and support is also a warm heart of Water Story. In the film, the story of Eliza, Zeldia, a black colleague, and Charles, a gay painter, holding a group to keep warm reflects Toro’s concern for marginalized people. Richard jenkins, the actor of the painter Charles, once summed up his role struggle with Zeldia with such a sentence: "In the United States in the 1960s, if you were an upright white man, it would be a great era". Three characters who were discriminated against by the secular world, Sargam Eliza, black Zeldia and gay Charles, supported their friendship with a rescue activity, and the thrills brought the audience a journey of spiritual transformation. In the film, although Charles did a lot of preparation and psychological construction to cover up his anxiety, the images exposed by nervousness when he drove past the checkpoint also made the audience worry about Eliza. When Eliza and Mermaid flooded the cinema because of playing with water, when Charles stopped the cinema manager to apologize, many viewers also praised him for his kindness. In the whole rescue process, it was Zeldia who gave the greatest support to Eliza, including her behavior of "punching in a seat" for Eliza every day at the beginning of the film, which reflected this powerful girlfriend power. Zeldia’s calmness in her actions has become Eliza’s strongest psychological backing. When the villain Richard bullied Zeldia into telling the whereabouts of the mermaid, her firm attitude and loud reprimand to her husband made the audience feel better.

As a fantasy romantic film, Water Story enhances the charm of love through poetic scenes and beautiful music. The scenes and props in the film are extremely exquisite and retro, ranging from streets and alleys, government agencies, Alisa’s rooms and cinemas to scientific research equipment, household items and clothing and shoes, which deeply restore the characteristics of the 1960s. At the same time, the film music composer Alexander Dupla adopted a lot of music from the 1930s and 1940s. With the change of the lens, the music also flowed, like a clear stream to take the audience in and out of the film. This retro picture is in line with aesthetic music, which also makes the film win the best artistic direction and the best original score in the 90th Oscar, and the audience is like being in a dreamlike journey through.


9 am! AFC executives announced major news: Congratulations to China Football! The fans cheered in unison

China Football: Challenge and Hope

China football has been facing great challenges, especially in the international arena, the performance of China’s national football team has been unsatisfactory. This has aroused widespread concern and reflection, as well as full of expectations for the future of China football. However, the recent meeting between the president of AFC and the president of China Football Association has brought new support and hope to China football.

Commitment of FIFA President

The president of the Asian Football Association recently had an important meeting with the president of the China Football Association, and he said that he would fully support the revitalization of football in China. This commitment has aroused widespread discussion and concern, because the support of the AFC President is regarded as a key step for China football to return to the international stage. This also means that China football will get more resources and opportunities to improve the level of players, strengthen infrastructure construction and promote the all-round development of football.

The Spirit of Football in China

The history of China football is full of tenacity, unyielding, unity and enterprising spirit. Despite the enormous challenges, China football players have been full of determination and courage, and constantly strive to improve their own level. This spirit can be reflected on the court, and it also encourages more young people to devote themselves to the football cause and contribute to the development of football in China.

Badminton Competition in the Asian Games

Besides football, the Asian Games is also a grand gathering of various competitive sports, including badminton. The badminton competition in the last Asian Games attracted top players from all countries, who showed their high-level skills and competitive strength. These competitions also provide a platform for athletes from Asian countries to exchange and learn from each other.

China’s success.

In the badminton competition of the last Asian Games, China performed well and won many gold medals. This not only brought honor to the country, but also filled with hope for the future of badminton in China. The success of China Badminton Team is the pride of China Sports, and it has also inspired more young people to join badminton.

The charm of Asian badminton

Asian badminton competition is not only a grand event of competitive sports, but also an exchange of culture and friendship. Athletes from different countries learn from each other in the competition, and at the same time better understand and appreciate the charm of Asian badminton. This cross-cultural exchange not only promotes friendship, but also helps to promote the development of sports in Asia.

summary

Football in China is facing great challenges, but it is also full of hope. The commitment of the AFC President has provided new support for the revitalization of China football, and the spirit of China football will continue to inspire the younger generation. At the same time, the badminton competition of the Asian Games shows the splendor and diversity of Asian sports, which brings more possibilities for the future of Asian sports. China Football and Asian Badminton are constantly moving forward, contributing to the development of sports.

The opening of Xintai Cherry Festival in 2018 can not only pick cherries but also swim in the sea of flowers.

  Qilu netTaian May 20 thOn May 20th, the opening ceremony of 2018 China Xintai Cherry Festival and Economic, Trade and Cultural Cooperation and Exchange Conference kicked off in Lianhua Mountain, xintai city. Visitors can not only watch cherry picking, but also swim in a thousand acres of lily sea. This year’s Cherry Festival is jointly organized by Tai ‘an High-tech Zone and xintai city, during which the "Lily Culture and Art Festival" will be held, and the whole activity will last for one and a half months.

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  The purpose of this cherry festival is "cherry as the medium, lily to welcome guests, culture to set up a stage, and economic and trade singing", and domestic and foreign merchants are invited to gather in Xintai to carry out economic and trade cooperation and exchanges, and promote project signing and industrial docking. Tai ‘an High-tech Zone also arranged for 19 enterprises with special agricultural products to participate in the exhibition, bringing special agricultural products such as potatoes, organic tea, Chinese herbal medicines, wool products and Chinese calcium fruits to the scene, so as to build high-quality and special agricultural products brands on the occasion of the Cherry Festival.

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  The signing ceremony of the 2018 China Xintai Economic and Trade Cooperation Fair was also held, and a series of activities were held, such as famous agricultural products exhibition, photography exhibition, Luxinpai bonsai exhibition, intangible cultural heritage photo exhibition and excellent project on-site exhibition, xintai city moral model and "good people around" deeds exhibition, etc. Visitors can not only experience Xintai’s profound history and culture in Lianhua Mountain, but also enjoy the beautiful natural scenery. They can also go to Tianbao Town, the origin of "Chinese cherry", and the cherry base in Guli Town to watch and pick.

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  During the whole cherry festival, the activities were brilliant. Xintai will also hold activities such as "The Second Tiancheng Guanyin Prayer Season", "Top 100 Travel Agencies in Shandong Province Enter Lotus Mountain in Xintai", "Seeing Xintai through the Transformation of Old and New Kinetic Energy", "New Media Walking in beautiful countryside" and "Tasting Red Cherry and Singing New Xintai".

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  Among them, the biggest highlight is the "Lily Culture and Art Festival" which started on June 16th. At that time, Xintai will rely on the 6,000-acre lily garden of Hui Mei Agriculture and Animal Husbandry Co., Ltd. located in Yangliu Town to hold many activities such as lily beauty food tasting, lily product exhibition, lily calligraphy and painting martial arts exhibition, fragrant lily wedding dress show, and a hundred-year collective wedding. With lily as the introduction, Xintai will build a tourism brand integrating eco-sightseeing, leisure flower viewing and rural tour.

  Lightning journalist Wang Xun Taian reports.

Wild animals "enter the city" from time to time, and experts talk about how to live in harmony.

This article was transferred from Xinhua News Agency;
Xinhua News Agency, Shanghai, June 5, news, a group of Asian elephants entered Kunming all the way north, the northeast tiger Wandashan No.1 broke into the village, and raccoons appeared in more than 100 communities in Shanghai … Recently, wild animals have entered human habitats from time to time in many places. What should we do about this? The reporter visited the team of Professor Wang Fang from the School of Life Sciences of Fudan University to explore the management of urban wildlife, and looked for the answer together.
There are many "animal residents" in the city.
In Shanghai, a survey about "animal residents" is going on. There are 12 investigation areas and 300 infrared cameras specially designed for wild animals. With the support of Shanghai Forestry Bureau and other relevant departments, Wang Fang’s team hopes to get a demonstration plan for urban wildlife management through one or two years of follow-up.
"The wildlife in the city is not just as simple as protecting it." Wang Fang’s research found that the number of some wild species in cities increased rapidly and their distribution range was also expanding. Take raccoons as an example. In 2015, raccoons were found in more than 40 communities in Shanghai. By 2020, the number of raccoons in Shanghai will reach more than 150, an increase of more than 2 times.
↑ Photographed in a community in Shanghai. (provided by Wang Fang)
With the increase of "animal residents", the contact and conflict between people and animals have increased accordingly. Research shows that when there are less than two raccoons per hectare, people will hardly feel the existence of raccoons, but when the number exceeds five, it will affect people’s lives. According to the statistics of the team, in 2020, there were about 1,000 complaints about wild animals disturbing people in Shanghai, some of whom were troubled by the excrement and noise of raccoons, while others were frightened by raccoons. In addition to raccoons, citizens are also uneasy about the existence of bats. In 2021, there were complaints about the destruction of gardens by red-bellied squirrels.
At the same time, the habits of raccoons have also changed quietly: from living alone to group activities, from staying up all day and going out all night, from being afraid of people to approaching people actively. "The biggest change is their attitude towards people and the human world." Wang Fang said, "In the past, people ran immediately when they saw them three or four meters away, but if there were behaviors such as active feeding, they would take the initiative to chase people for food, which might disturb the elderly and children."
↑ in the small garden of the city. (provided by Wang Fang)
The change of raccoons in Shanghai is basically consistent with the change trend of wild animals in other cities around the world. For example, Wang Fang said: "For example, the red fox in Europe, the American black bear and raccoon all show the characteristics of rapid urbanization. The changing direction of raccoons is what we can expect, but the speed of change surprises us."
Why do they "leave home for the city"?
Why do wild animals leave their original living environment and enter cities? Wang Fang believes that there are mainly several aspects:
First of all, migration is the instinctive demand of wild animals. No one can confine wild animals to protected areas. The purposes of animal migration include but are not limited to food, water, spouses, avoiding natural enemies and finding better habitats.
"However, it is easy to overlook that when the habitat becomes broken, many animals lose the opportunity and ability to migrate, and it often takes decades to explore and rebuild again. Many species, including Asian elephants, are going through this process. They will try and make mistakes, conflict, and run to places that seem’ should not go’, but these processes are in line with the laws of nature. " Wang Fang said.
Secondly, compared with the wilderness and the urban-rural junction, the urban environment recovers faster. By the end of 2020, the green coverage rate of Shanghai’s built-up areas is as high as 40%. There are not only large areas of forests and wetlands, but also small and beautiful ecological areas such as street gardens and pocket parks. At this time, the city will be like a hot spot, attracting the surrounding animals.
Finally, the urban environment provides shelter for some wild animals. Raccoons, squirrels, weasels and other animals have very flexible lifestyles. They are good at adjusting according to the characteristics of cities. There are no natural enemies in cities. As long as they can adapt to urban life and human beings, they will hardly encounter threats.
↑ Two raccoons are in the city. (provided by Wang Fang)
How to coexist in the collision?
When wild animals enter the city, urban residents need to go through a learning process. From curiosity at the beginning, to dissatisfaction, and then to getting used to it, a new order will be formed between urban residents and wild animals.
Wang Fang believes that the establishment of order is inseparable from the understanding of wild animals and the study of urban management. In the past year, Wang Fang’s team conducted extensive research in Shanghai, and basically grasped the changes of raccoons in the city. In addition to determining the threshold number per hectare, they also established a habitat model to further analyze the mechanism driving the changes of wild animals.
"We found that raccoons don’t need large areas of forests and green spaces, and the two main factors affecting their distribution are shrubs and water sources. They also like small and medium-sized roads. During the day, cars come and go on the roads, and at night they become’ high-speed passages’ for animals. " Zhao Qianqian is a member of Wang Fang’s team. She put collars with positioning functions on five raccoons.
Volunteers discuss the urban wildlife survey together. (provided by Wang Fang)
The diversity of urban wildlife needs to be protected without hindering the normal operation of society. Up to now, local governments and citizens have maintained a great degree of tolerance for wild animals "entering the city", which not only helped the Northeast Tiger who broke into the village to return to Shan Ye, but also suffered economic losses of millions of yuan caused by elephant "sightseeing".
However, it does not rule out taking appropriate intervention measures when necessary. According to Wang Fang, in July, 2020, dozens of raccoons in a community in Shanghai had a group behavior disorder, which caused great interference. Therefore, the first wildlife hunting license was opened in Shanghai, which captured raccoons in the community and safely transferred them to the wild environment.
Wang Fang also said that the best way to solve the problem of wild animals "entering the city" is to protect and restore the living environment of wild animals, preserve the buffer zone of the city, and minimize the direct conflict between wild animals and urban residents.
"Cities are first and foremost places where people live and work. There will never be an optimal plan for urban wildlife management, and conflicts will always exist. No matter how good the system is, it needs continuous adjustment. In this regard, cities such as Shanghai have made a lot of explorations and the experience is extremely precious. " Wang Fang said.
(The original title is "Wild animals enter the city from time to time". How can we live in harmony? 》)
Reporting/feedback

Regarding the epidemic, Zhong Nanshan has 12 latest judgments.

  At present, the situation of epidemic prevention and control in China continues to improve, and foreign epidemics spread rapidly. "External defense input and internal defense rebound" has become the focus of epidemic prevention and control in China. Can I take off my mask now? How contagious are asymptomatic infected people and relapsing patients? Will pets spread viruses? Recently, Zhong Nanshan, an academician of China Academy of Engineering, responded to the hot issues of epidemic prevention and control.

  It’s not time to take off the mask yet.

  Zhong Nanshan:At present, the situation at home and abroad is very different. China has entered the second stage of the epidemic because of its decisive measures, while other major countries are still in the first stage of the outbreak and are still climbing up. This means that the probability of human-to-human transmission is very high, and the number of confirmed cases increases very quickly.Wearing a mask is still an important means of self-protection, but it is not necessary to wear it in areas where the epidemic situation is not serious, places with few people or open spaces.

  Wuhan has passed the customs, but there is still the next pass.

  Zhong Nanshan:After the outbreak, the central government took decisive measures to control Wuhan’s urban traffic, and it was very successful to take measures to prevent and treat it in other places. In the history of epidemic prevention and control, this is also a feat. However, there are still two tests: one is how to prevent and control while returning to work, and the other is the "external defense input" barrier.At present, foreign epidemic situation is still at the peak, and some coastal cities in China, which have close communication with foreign countries, are easily "involved", and then some epidemic situations occur.It can be said that the next "pass" of Wuhan is also the "pass" of the whole country, and it needs to pass through various prevention and control measures.

  3. It is very unlikely that foreign imports will cause a second outbreak in China.

  Zhong Nanshan:There are actually two questions about whether the overseas epidemic will cause a second outbreak of the domestic epidemic: first, whether the imported cases have spread, and second, whether they will break out in the process of spreading. The risk of transmission of imported cases definitely exists, especially cases with positive nucleic acid test or symptoms of infection, which are highly contagious and will cause virus transmission. At present, the mass prevention and control in China has been sinking into the community, and community residents have a strong sense of self-protection, such as wearing masks and keeping a distance from others. Once someone has symptoms such as fever, he can report or accept diagnosis quickly, and then isolate.On the whole, the risk of community transmission certainly exists, but the probability of the second wave of outbreaks in China is very small.

  It is too early to talk about the "turning point" of the global epidemic.

  Zhong Nanshan:Globally, the original "epicenter" of the epidemic was in Europe, especially Spain and Italy, and now it also includes Germany, France and Britain.The biggest problem at present is the United States. In the past week, the number of confirmed cases in the United States has increased at a rate of 10,000 to 20,000 per day. It is too early to predict when the global epidemic will have an "inflection point".It can be said that whether there can be an "inflection point" mainly depends on whether governments can intervene strongly. There are many unpredictable factors in other countries. According to the current situation, I am afraid it will take another two weeks.

  5. The proportion of asymptomatic infected people in China will not be large.

  Zhong Nanshan:Asymptomatic infected people do not appear out of thin air, but usually appear in two groups: first, people who have not shown symptoms for the time being but may have been infected in areas with relatively serious epidemics; The other is the close contacts of the confirmed cases, and their proportion is relatively small. Asymptomatic infected people also have two concepts. One is that they have no symptoms at first, but then they will gradually develop into symptoms. Such patients are definitely contagious; The other is that during a long observation, there is no symptom all the time, but the nucleic acid test is positive. We are studying the infectivity of such patients.However, according to the characteristics of Covid-19, once symptoms appear, it is more contagious, so it is correct to isolate asymptomatic infected people for observation.

  6. Most patients with relapse are not contagious.

  Zhong Nanshan:Generally speaking, most patients with relapse are not contagious. Most of the so-called multiple positives are fragments of nucleic acid, not the virus itself.We need to pay attention to two situations. The first is whether the patient has a relapse. If the patient produces strong antibodies, he will not be infected again. As for whether patients with relapsing yang will be transmitted to others, it needs specific analysis. Generally speaking, nucleic acid fragments are not contagious. Some scholars have cultivated throat swabs and secretions of patients with relapsing yang, but they have not cultivated viruses. The second situation is that patients have many basic diseases, but their symptoms have improved and they have not fully recovered. These patients cannot rule out infectivity.

  7. There is not enough evidence of "influenza" in COVID-19.

  Zhong Nanshan:At present, there is not enough evidence of COVID-19’s "influenza".Unless there is such a rule in virus transmission: its infectivity is still strong, but the mortality rate is getting lower and lower. In this case, it is possible to exist for a long time. We now need to make long-term observation and master sufficient data and cases before we can draw such a view. Under the present circumstances, I don’t think this prediction will come true.

  8. It is too early to draw conclusions about animal-to-animal transmission.

  Zhong Nanshan:It remains to be seen whether some animals such as dogs, cats and tigers are positive for nucleic acid detection, which is caused by pollution or infection. Some animals originally carry some viruses, which may not be symptomatic or contagious.It is too early to conclude that Covid-19 in these animals can infect both humans and animals, and both can cause diseases.

  9. Some effective drugs have been found, but there is no specific drug yet.

  Zhong Nanshan:Some drugs we are testing now (such as chloroquine phosphate) are definitely effective. We are summarizing them and will announce them soon. There are also some Chinese medicines (such as Lianhua Qingwen), which we have not only done in vitro experiments, but also found in P3 laboratory (the third-level laboratory of biosafety protection) that their antiviral effect is not strong, but their anti-inflammatory performance is outstanding, and the relevant experimental results will be published soon. In addition, there is Xuebijing, a traditional Chinese medicine. Its main components include safflower, salvia miltiorrhiza, radix paeoniae rubra, etc. It is used to promote blood circulation and remove blood stasis, but it is also effective in the treatment of severe patients. We are summarizing the situation of these drugs.

  10. The vaccine will not be on the market soon, and the vaccination depends on the situation.

  Zhong Nanshan:Vaccine is very important to really end the epidemic. Now all countries are developing it at the fastest speed, but I don’t think it can be made in three or four months. In addition, according to the experience of fighting SARS, removing the intermediate host can also block the spread of the epidemic. At present, we are not clear about the transmission chain in Covid-19, and it is also important to cut it off after it is clear.Put all your hopes on the vaccine, and all other methods are negative. Moreover, after the vaccine comes out, it is impossible to be perfect at once. The susceptible population can be vaccinated, but it is not necessary for everyone to be vaccinated.

  11. Group immunization is the most negative practice.

  Zhong Nanshan:The most negative way to deal with the epidemic is the so-called "group immunity", which was the idea more than 100 years ago.At that time, human beings had no choice but to let the virus infect them, and those who survived the infection naturally got antibodies. I don’t agree to deal with Covid-19 in this way again. In the past 100 years, mankind has made great progress, and there are many ways to prevent it, so there is no need to use natural immunity or group immunity.

  12. The most worth sharing experience of the "epidemic" in China War is execution.

  Zhong Nanshan:China War "epidemic" mainly took two measures: first, blocked the outbreak area and blocked the spread; The second is grassroots group defense and group governance. Now there are two core points of prevention and control: one is to keep a distance, and the other is to wear a mask.

  So,China’s most shareable experience is execution.. The medical level and technical strength of many countries are much higher than that of our country. The reason why we were caught off guard in the face of the epidemic was because we were not prepared mentally and did not take decisive measures, which led to the infection of many front-line medical personnel. Once this line of defense collapses, it is easy to get out of control.

  (People’s Daily client)

There is only one Tom and Jerry for the Lantern Festival, but after the Spring Festival, Li Huanying still supports the market.

The public may have perceived that this year’s Spring Festival stalls are longer than in previous years.

 

Compared with the end of the Spring Festival in previous years, the film market will be taken over by imported blockbusters around the Lantern Festival. This year’s Lantern Festival and even the beginning of March, the box office market is still dominated by Hi, Mom (hereinafter referred to as "Li Huanying") and Detective Chinatown 3 (hereinafter referred to as "Tang Tan 3").

Chinese box office data show that on the Lantern Festival in 2021, the box office market reached 262 million, up 43% from the previous month, and the performance increased by about 20% compared with the Lantern Festival in 2019. However, the market still maintains the pattern of Spring Festival stalls. Li Huanying contributed 44.6% of the box office by itself, followed by Tang Tan 3, but the box office accounted for only 16.52%.

 

It is worth noting that five movies were released on the Lantern Festival, but only one movie with a large volume, Warner Bros. classic animation IP "Cat and Mouse" movie. The film won 28.86 million box office on the day of its release, and was quickly overtaken by the old Spring Festival film Crowd.

 

As of the time of writing (around 19: 00 on February 27th), the proportion of film arrangement is about 10%, which is far from Li Huanying, Tang Tan 3 and other old films in terms of box office volume and film arrangement space.

 

Obviously, judging from the volume of films released at the Lantern Festival this year, the film market does not attach importance to this festival. The fifteenth day of the first month, as the end of the Spring Festival, is hidden in the long tail heat of the Spring Festival file.For a long time, the box office market has been very vague about the concept of "Yuan Xiao dang". When the movie market is busy, it can barely be regarded as a schedule, and when the market is cold, it is an ordinary working day/weekend.

 

This year’s Lantern Festival is an ordinary Saturday. It should be noted that this disappearing Yuan Xiao file in 2021 is not only the indifference of a small festival, but also seems to indicate the loss of the entire imported film market.

The coldest Lantern Festival in history?What we should really worry about is the cold period after the Spring Festival.

The film market after the Spring Festival stalls has experienced a long cold period, but this year’s cold period of the Spring Festival stalls is even more withered than in previous years.

 

According to the data of Cat’s Eye Professional Edition, after 7 movies were released during the Spring Festival, 9 other movies were welcomed in the movie market in February, but most of them were domestic films for one-day trips. Among the five films released in the Lantern Festival, except for the imported cartoon Tom and Jerry, which caused a splash in the market because of IP awareness, no one cares about other films such as Suburban Birds’s "Agent Mommy". In the two days after the Lantern Festival, no new films were released in the market, and a batch of old films continued to harvest the market during the Spring Festival.

This situation is somewhat miserable.Throughout the Lantern Festival in the past five years (2015 -2019), although there is almost no schedule effect on this festival, it has never been taken seriously by the box office market. However, the Lantern Festival occasionally coincides with the weekend or is close to the Valentine’s Day file, which is often the end of the "monopoly" of Spring Festival movies and the beginning of new films entering the movie market.

In fact, the Lantern Festival is not a regular schedule, and a fixed wave of new films has not yet formed in the market. For example, the Lantern Festival in 2016 falls on Monday, which is a normal working day, and there is no public holiday. There are no new films released this year, even before and after the Lantern Festival.But when the festival is in the right time, it will have a small-scale scheduling effect.

 

For example, the Lantern Festival in 2018 falls on a Friday, and eight new films are released on the day of the festival. Among them, imported films such as Peter Rabbit and Uncle Monkey of Little Loli in Three Billboards Outside Ebbing, Missouri are released, officially announcing that the import market has begun to exert its strength. Since then, the Oscar season and popular IP blockbusters in the imported market will enter the market one after another.

The Lantern Festival in 2019 is also a working day, but the Hollywood blockbuster Alita: Fighting Angel was released this weekend, which set off the first wave of imported movies in China.

 

It can be vaguely felt that although the Lantern Festival has a very weak sense of existence in the box office market, it seems to have a subtle node significance for the imported film market.It has virtually become a signal to remind the market that the domestic blockbusters in the Spring Festival stalls are ebbing, the cold season is coming, and imported films are coming into the market.

 

This year’s Lantern Festival should have the same effect, but under the influence of the epidemic black swan, the overseas film market has not recovered, and the imported film market has withered unprecedentedly. Only one imported IP film was released in Tom and Jerry during the Lantern Festival. As a big animated film of MGM’s classic comedy, the film broke away from the original 2D animation and was completely produced by CG technology combined with real-life interpretation.

For the domestic audience, Tom and Jerry has a strong childhood color. Tom, the stupid cat who can never catch the mouse, and Jerry, the clever and lovely mouse, are one of the most vivid and interesting memories of childhood. In overseas markets, this animated short film has reached hundreds of episodes, won seven Oscar animated short film awards, and is popular all over the world. It is one of the cutest and humorous symbols in the global pop culture market from 1940s to 1970s. From MGM to Warner Bros., "Cat and Mouse" is also one of the most classic animation images in animation history.

 

However, the situation of the big movie Cat and Mouse is not optimistic.Cat and Mouse was originally planned to be shown in cinemas. However, under the influence of the epidemic, the release date of the film was revised several times in overseas markets, and finally it landed on HBO MAX, a streaming media of Warner Bros., in the Lantern Festival, while the cinema was released simultaneously in the domestic market.

 

As far as the domestic box office market is concerned, the release performance of Cat and Mouse is not as good as expected. From childhood feelings to big movies, movies have not played the ideal effect of heat fermentation and box office conversion.

 

This is a market reason.In the cold period after the Spring Festival, the market is still dominated by domestic films in the Spring Festival, and it is difficult for imported films to break through. However, the animated films like Tom and Jerry, although blessed by IP, are limited by the theme, and the box office space is more limited.

 

On the other hand, it is the quality of the film itself.Tom and jerry Douban scored 5.7, and the animation fans were not satisfied with the big movie, "Tom and Jerry content was 20%" and "giggle without thinking, and then the real protagonist was not Tom and Jerry’s movie".

 

There is no blockbuster in March, how long can the temperature of the Spring Festival stall last?

 

February is drawing to a close, and what really worries people is the movie market in March.

 

After imported films began to make up for the cold period of the Spring Festival in 2018, the film market from 2018 to March 2019 either gave way to Hollywood IP blockbusters, or mainly imported films, supplemented by small and medium-cost domestic films.

 

Take 2019 as an example. In March this year, 39 films were released, including 14 imported films. At the beginning of the import market, there are the animated IP movie Master Dragon Trainer 3 of Universal Pictures, Captain Surprise of Marvel Comics’s super English movie, the theatrical version of Natsume Friends’ Account, the Japanese IP animation My Hero Academy in the middle of the month, and The Lego Movie 2: The Second Part of Bohemian Rhapsody in the second half of the year. On the domestic market, it is the topic movie "The Sad Story" and the literary word-of-mouth movie "Over the Spring".

In March 2019, the monthly box office reached 4.16 billion, and imported films were the main force in the box office market.

 

On the other hand, this year, only 20 films have been announced in the film market, of which only one Disney animated film "The Legend of Searching for Dragons" is a relatively large imported film. On the domestic market, there are small-budget movies such as Legal Companion and Love Picture Book in Beijing, as well as comedy movies such as Days Never Fall Hotel that have been postponed several times before.

 

The shortage has been visible to the naked eye, which makes the box office prospect in March unpredictable.In the previous two years, the task of the box office market in March did not accidentally fall on imported films, but the era of domestic box office supported by imported films has passed. In March 2018, except for the last Ready Player One, other imported films did not perform as expected. In 2019, "Alita: Fighting Angel" started the "box office defense war" after the Spring Festival in advance, but the market still showed a downward trend. The impact of the epidemic in 2020 has made the box office weight of domestic films rise rapidly.

 

At present, the box office market is still in the afterglow of the Spring Festival, and the cumulative box office of Li Huanying has exceeded 4.7 billion yuan, and the cumulative box office of Tang Tan 3 has exceeded 4.2 billion yuan. The box office market also accommodates two explosive movies exceeding 4 billion yuan, and the biggest heat in the Spring Festival market has been released. And "Crowd" A Writer’s Odyssey and other mid-waist movies have more room to play the long tail effect because there are no new films in the market, but it is unlikely that the movies can release the second wave of dividends.

 

The film market in 2021 is still special, and now we need to think about the problem. When the residual temperature of the Spring Festival stalls dissipates and the import market is missing, how can the film market tap a new box office market under this new situation?

Online English: "Winter Swimming" for one year, how to go ashore?

Text | Blue Whale Education Zhou Jifeng

2019 seems to be a nodal year for online English.

It has been three years since the first online English company went public this year, and six years since the rise of online English.

In 2013, the 4G license was officially released. Since then, online mobile Internet has broadened more usage scenarios, and online English has begun to rise.

In six years, capital rushed in with money. One after another, the financing news, the valuation is higher than the next round, grabbing teachers, students and markets, and the whole industry is booming.

ITutorGroup (vipabc in those days) "got up early to catch up with the late episode", and started to do online in 2004, and it took 13 years for the whole industry to really rise. Huang Jiajia, CEO of 51 Talk, stopped a car in the street of Peking University campus and persuaded Xu Xiaoping to get angel round financing, which opened the way to teach adult English online.

When rushing towards online adult English, I found that the adult English pit was far away. Online children’s English track is the gold mine to be tapped. Despite the "burning money", the growth rate is amazing. VIPKID has set off the banner of 1V1 North American foreign teachers and became a unicorn in three years. The legendary customer acquisition cost is as high as 8,000-10,000 yuan, which has attracted the attention of the whole market.

"Online 1-to-1 scale is not economical, only small classes can balance the cost and delivery", "Double-qualified courses may be the right way" … Everyone is crossing the river by feeling the stones, and many people think that their own model can successfully save the online English track.

What new changes have taken place in the online foreign teacher market after welcoming the winter of education capital and bidding farewell to the crazy development of the past? After the tide of capital recedes, who is swimming naked?

Money is harder to get than in previous years, and some "friends" have fallen behind.

Winter has indeed come.

Compared with previous years, the investment and financing situation of online English has been greatly reduced. Except for going public or being merged, there are only 14 or 15 companies that have obtained financing this year-money is more difficult to get than before. In the past few years, online English has been heated up, and the valuation is high. In 2019, the capital that wants to enter the market is also more cautious. The fever of hot money has gone down, and it has become a consensus to live.

The most striking thing about online English this year is the E-round financing of VIPKID, which was led by Tencent. However, this financing is also quite bumpy, and news of divestment has been reported several times; There is almost no large amount of investment after the D round, and most of them are early financing of some start-ups such as Pre-A round and A round.

This year, online English companies have also "landed", and the seeds sown in 2013 should be harvested six years later. The online English track has opened the road to asset certification, and PE/VC have also ushered in the opportunity to quit. For example, Da Da English, which had previously competed with VIPKID, came to another fork in the road. The eye check shows that the actual controller has become Zhang Bangxin.

(Equity information of Tianyan Chadada English)

IPO is another model. From the situation in 2019, this exit road is not smooth, and several companies that have reported IPO news have no follow-up. ITutorGroup was eventually invested by Ping An and incorporated into its ecosystem.

In the fierce competition, online English market resources and traffic gradually concentrate on the head. A number of relatively mature players have emerged, such as VIPKID, 51Talk, iTutorGroup and so on.

Of course, there are also many friends who have fallen behind. You don’t run fast at first, but you can win in the end; And overtaking in corners may not necessarily win.

In May 2018, today’s headlines entered the online one-on-one track, and gogokid was launched in a low-key manner. Its official website shows that it provides one-to-one courses for children aged 4-12, which are purely North American teachers and foreign teachers. Gogokid refers to VIPKID in both mode and curriculum system. However, a year later, gogokid did not seem to exert too much force on the recognized traffic advantage. On the contrary, there were frequent internal changes, and layoffs broke out in April this year.

Under the cold winter of educational capital, no one can do it once and for all.

Three major changes in online English industry

The online English track of "Winter Swimming" has to survive in change.

After a year’s observation, Blue Whale Education found several major changes in the online English industry:

First, with the continuous verification of the market model, online adult English has been fleeing, but junior English has begun to rise; Second, the market sinking is accelerating, and the third, fourth and fifth tier cities have become new battlefields; Third, the mode discussion is no longer, and each family practices internal strength to improve operational efficiency.

1. Online adult English is constantly fleeing, and junior English is beginning to rise.

According to the statistics of Blue Whale Education, there is no adult English company among more than a dozen companies that received financing in 2019. In fact, several institutions of all in Adult English were all transformed into children’s English.

Under the strong man’s broken wrist, Companion English got the C round of financing. After 51Talk comprehensively transformed children’s English, the loss was shrinking.

Relying on the fluency of "AI+ Education" listing, the stock price has been falling all the way. In the latest quarterly financial report, it is fluent that the loss has doubled to 210 million yuan, and the growth of paying users has almost stagnated.

The reason is that the growth rate of adult language training market is far behind that of children’s English. Adults have a strong purpose in learning language, short learning cycle, short online immersion time, fragmented preferences and diversified learning needs, which determine that their ability to renew fees and rigid needs are far less than those of teenagers.

In adult language training, the participants showed a rapid unilateral decline, from 174,000 in 2013 to 66,000 in 2019, with an average annual decline of 15%.

The online adult English track is constantly fleeing. At the same time, among the nearly ten financing events this year, there are still three early financing events, all of which are online enlightenment English.

In other words, the opportunity of online English is still there.

Even leading players like VIPKID have a very limited share. The field of education and training is different from other fields, and there is no winner. However, the highland of online 1V1 high-end market has been occupied, and enterprises need to provide sufficiently differentiated products and services to gain a firm foothold.

Early childhood enlightens English as a game breaker. Children’s English learning in China tends to be younger. The average age of students in first-tier cities is about 6 years old, and the average age of students in second-tier cities is 6.5 years old. More and more parents begin to think about English education before their children are 3 years old.

Young children don’t need live classes, which makes the guest unit price low and the running light. Parents don’t need to spend a lot of energy and cost to think about whether to buy courses or not. Therefore, the intensity of marketing is relatively much smaller, and the cost of marketing and customer acquisition is low. For example, after the first month of the online paid course, the Enlightenment English is said to have achieved profit.

2. Sinking the market and expanding at the right time.

If the hottest word in 2019 is "sinking", the development of Pinduoduo shows people the power beyond the Five Rings. In the case of saturation of first-tier cities, various families have targeted fourth-and fifth-tier cities, and the education industry is no exception.

In the first-tier cities such as Beijing, the participation rate has reached more than 70% a long time ago, while the participation rate in second-and third-tier cities is only over 10%. The penetration rate of online education in non-first-tier cities is not high, less than 10%-a vast world with great potential.

Guangzheng Hang Seng pointed out in the research report that the current overall pattern of first-tier cities is indeed in a relatively stable state, but from the perspective of the entire online children’s English market, the penetration rate is rapidly increasing, and the sinking market space is still expanding. The shortage of offline training resources in third-tier and lower-tier cities and the change of users’ learning style bring historic opportunities to online mode.

Avoid high customer acquisition costs in first-and second-tier cities and avoid competition with head enterprises. For example, 51Talk, which decided to turn the car around to speed up the sinking last year, achieved breakeven in its 1V1 business to a certain extent; For example, acaso, which has been aiming at third-and fourth-tier cities, successfully won the C+ round of financing this year.

Even start-ups are aware of the importance of sinking. For example, Bobby English, who just finished financing this year, mainly focuses on sinking, and the main purpose of financing is to expand the sinking market and improve the curriculum system.

In the future, sinking is still on the road.

3. It doesn’t matter the mode, but the operational efficiency is the key.

2019 is a year of ups and downs for the education industry, and the mode of online education has also become the focus of discussion in the industry.

One-to-one courses can teach students in accordance with their aptitude and strengthen listening, speaking and interest quality. In addition to the interaction between students and teachers, small class increases the interaction between students and is more suitable for improving reading and writing ability and thinking training. Large classes need to be equipped with top teachers, suitable for learning vocabulary, grammar and basic knowledge. AI is the most intelligent and efficient way, but it is biased towards practice and repetitive learning.

Which mode is the most suitable? All sides are arguing. Live classes, recording and broadcasting classes, dual-teacher courses, and AI assistance seem to be defining online education.

Looking at the enterprises that can survive in 2019, it seems that the debate about which existing model has been reduced. They are all studying how to standardize teaching, how to personalize teaching, how to refine services, and begin to pay attention to profit model and cost structure. Previously, the online 1-to-1 model of VIPKID was once rumored that "the cost of each customer acquisition is as high as 8,000-10,000 yuan", but its founder Mi Wenjuan recently said in an open dialogue that the average cost of a single customer acquisition of the company is now 4,000 yuan.

The essence behind the high cost of obtaining customers is the promotion of capital, and everyone wants to quickly produce a "behemoth", and one is the only one. Under the mode of burning money, the retention rate, conversion rate and renewal rate of institutions are low, and the cost of obtaining customers is high.

Nowadays, the education capital is in the cold winter, and the pure To VC model is difficult to last long. Regardless of one-on-one, personalization, large class and middle class, parents’ expectations should be achieved in the end; Secondly, refined management; Finally, personalized service, the ratio of tutors and lecturers, etc., these factors have the ultimate influence and help to Laxin and renew customers.

I would say autumn day is much better than spring morn

Autumn is the unfinished summer, the winter without snow, the dead leaves of phoenix tree, the occasional rain, and the Luan tree described by Shi Tiesheng. The ancients all said that "autumn is sad and lonely since ancient times", but I agree with "I say autumn is better than spring". Camus said that "autumn is the second spring, at this time, every leaf is a flower", and Zhang Xiuya said in Autumn Essays that "autumn is a beautiful myth, full of imagination and more colorful".
Qiu, how to describe it? Spring is full of vitality for the recovery of all things, summer is full of pink and willow green, and winter is covered with snow. And autumn, what it has, is just the sadness of "I have come three thousand miles away. Sad now with autumn" and the depression of "the old road is thin and the west wind is thin". But it is this sadness and depression that makes people fall in love with it unconsciously, and express their feelings and sentiments from its sadness and depression.
The lingering autumn rain has caused literati and poets to sigh in the rain, causing long-lasting worries. Autumn is Liu Yong’s "cold and mournful, late for the pavilion, and the shower begins to rest", Du Mu’s "silver candle Qiu Guang cold painting screen, light Luo small fan flapping fireflies" and Cao Pi’s "the autumn wind is bleak and the weather is cool, and the vegetation is shaken and exposed as frost".
Autumn scenery is deep, unlike the vitality of spring, but autumn scenery is more deep and restrained. In autumn, in the fields, golden rice ripens; Orchard, fruitful, is the fruit of hard work of fruit farmers; In the forest, the autumn leaves are fluttering, like a thin cover on the path, and they rustle when stepped on; By the road, the Luan tree written by Shi Tiesheng blooms, which is a wonderful, shocking and brilliant life. Autumn scenery is Li Bai’s "old phoenix tree with autumn colors" and Du Fu’s "sit on mulberry wine and branch chrysanthemums".
Autumn is sad, unlike summer’s warm feelings. Autumn is a day of parting, full of feelings of parting. Sadness in autumn is "I don’t know whose home Qiu Si belongs to", "the autumn wildgeese have a long wind for escort", "Seeing the autumn wind in Luoyang City, I am eager for a writer’s book", "and the autumn wind is blowing my heart, for ever and ever toward the Jade Pass", and "Whoever sends a brocade book in the cloud, when the geese return, the moon is full of the West Building". Autumn is synonymous with sadness and a prelude to reunion. People always think about the sadness brought by parting, but they never think about cherishing it when they meet again. Don’t grieve for autumn any more. We should look forward to it. We look forward to the winter after autumn, when it is "a thousand miles frozen and Wan Li snows", the spring when the grass grows and the orioles fly in February, and the summer when the lotus flowers reflect the sun.
In autumn, riding with the breeze is casual and brilliant. You can feel the time flowing under the ginkgo tree, watch the golden sunset in on the boulevard, and the crickets brush in the distance. At this time, you can still reminisce about the summer that has not gone far, and you can also fantasize about the coming winter.
Autumn wind opens the door of autumn with residual heat, blows yellow leaves, blows off leaves, and plays the role of life.
One o’clock really can’t sleep.
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Flowers grow short, so we should work hard this spring.

Letters, originally romantic in the old days, belong to Su Zhenshu’s unique feelings today. During the thirteen years, she read, bought and wrote books, and wandered in the sea of books and mountains and rivers, which was also the sincere thinking of intellectual women.

The recently published collection of epistolary prose "Thinking about Peace" is a collection of letters from Su Zhenshu to his friend Jia Lujun, which is followed by "Meeting in Kyoto" and "Asking about Kyoto". Through forty-four letters, she showed her love for life and her yearning for her hometown friends. This book is arranged in chronological order, beginning with the end of the year and ending with the Spring Festival. Readers can follow the author’s records to experience the change of cold and heat, and feel the weight and temperature of time in the seasonal changes.

Trivia at the end of the year

Jia Lu Jun:

See you. Good.

Last night, I attended the annual meeting in the research room and went out for a drink with my teacher. Yumiko, the teacher elder sister, is so frank that she drinks sake from beer and sweet potato soju. The small bottle of shochu is very cute, depicting the ancient game map. She handed me her cup and urged me to have a taste. Always keep a clear head outside, so you usually drink plum wine with water. I hesitated, but I took the cup and took two sips, softer than I thought, and blurted out, "It’s delicious." Elder martial sister Yumiko was very happy, so she called Yihe for me alone. "He" is a commonly used unit of measurement for Japanese wine. One "He" is 180 ml, which is scalded once in a wok, put in a "Deli" and served with a small small wine cup. Deli Japanese hip flask, big belly and small mouth. The matching small handleless wine cup is called "Pig’s Mouth", and there are often ripples of blue patterns at the bottom to identify the purity of the wine. Just drink one cup at a time and slowly.

▲ Photo by Su Zhenshu (the same below)

After the banquet, I saw the bright stars in the sky in the silent narrow lane. The wind is very cold. Kyoto is surrounded by mountains on three sides. It is said that it was a big lake in ancient times. Although it is not as hot as Chongqing in summer, the wet cooling in winter is even worse than Chongqing. Japanese historian Moriya Chensaburo once said that Kyoto people enjoy the beauty of spring and autumn, so they need to explore the ruthlessness of summer and winter. I always take this sentence to comfort myself to accept the two difficult seasons in the ancient capital.

It’s cooled down these days and snowed in many places on the island. Kyoto is also extremely cold, and there are a few mornings with a little broken snow. According to the predecessors, every snowy day in Kyoto, local TV stations will definitely send helicopters to shoot the snow scene of the ancient capital, among which there will inevitably be the Golden Pavilion Temple covered with snow. Locals always have to see this snow scene before they feel relieved, as if winter had not been let down. There are many tourists all the year round, and after the snow, it is full of photographers. I am afraid of crowding, so I haven’t been there yet. Chimonanthus praecox and narcissus have blossomed, and there are also bright red fruits of Cornus officinalis, Pyracantha fortunei and Nandina domestica. Birds are scrambling to peck and eat roundly. There are many Chinese tallow trees by the river, and their white fruits are like plum blossoms. I remember walking with you on the outskirts of Nantong a few years ago. You pointed to a large area of Chinese tallow tree and said, "Zhang Jian vigorously promoted the planting of this tree in those years, because he could make cocoa butter from Chinese tallow and make something similar to chocolate, but it was not as delicious as chocolate. It was just a lie."

Japanese people must send postcards to each other in the New Year, which are called "New Year greetings". On New Year’s Day last year, I participated in the activities of printing and sending New Year cards to friends in Shiga. First, a list of gifts was made, with about 100 people. Later, postcards were designed, printed with photos of a family of three and their dog Judy, and then printed one by one. Writing a message is also a huge project. For ordinary friends or customers, it is good to print a few words of blessing directly, and for intimate objects, it is usually handwritten. It was early in the morning when all this was done, and it was snowing heavily outside. The bell of the temple except Eritrea came from far away, and my friend took me out to send postcards. I carried a small oil lamp and stepped on a foot-thick snow in the mountain to find a mailbox. The red mailbox was covered with white snow. Before putting the postcard into the mailbox, the friend put his hands together and said, "Happy New Year!" "

But I am too lazy to write new year cards, and there are not so many people to send them to. As a matter of fact, Japanese families also feel that it is a big burden to write and send new year card. If you only give it to relatives and friends, it’s okay, but you still need to consider some people who have a weak relationship but have to send it, such as teachers and bosses. The other party may not think it’s important, but it’s rude if you don’t send it. Such troubled feelings really hurt the meaning of the New Year card itself. Some school sisters also hesitated whether to send cards to their teachers during the Spring Festival. Ask her if she really wants to send it. Answer: I just saw that all the teachers and sisters sent it, so I had to send it myself. I said, if you have the idea of "having to send it", you might as well not send it. Just think that we foreigners are ignorant and don’t understand local customs. Why take blessings as a burden? For example, at home in previous years, every New Year’s Eve, parents often worry about how to reply to a large number of New Year’s messages. When I said to help them solve the problem, I actually just edited a few concise blessings and sent them to several close relatives and friends, ignoring the rest.

Say something happy. Last week, I went to a friend’s house and bought a box of pomelo cakes from Tsuruya Jixin. Tsuruya Jixin is a famous shop of Jingguo, with a history of more than 200 years. This family’s pomelo cake is the most famous. Tomioka Tessai, a famous local painter, ate happily and wrote a plaque with the word "pomelo cake", which is still hanging high in the shop. The fruit called grapefruit in Japan is not the kind of Wendan we eat, but the fragrant arhat orange, which is planted by many people and also found in the wild. In winter, it is full of bright lanterns, and kiosks like to use them as containers or seasoning. Take a grapefruit bath on the winter solstice, and there is a haiku saying, "Pomelo is fragrant, so take a bath in the morning on the winter solstice." Pomelo cakes do have a citrus aroma, which is a bit like orange cakes, glutinous rice flour and mint that I used to eat when I was a child. It melts on the tip of my tongue and feels a little cool. My grandmother likes to eat orange cake very much. When I was a child, there was a sugar jar at home, which always contained a little orange cake, inch gold candy, hemp balls, fried peanuts and dates, with a hint of rust. I don’t like eating so much, I just remember and cherish all this. There are many trivial matters at the end of the year, so I’ll stop here today and talk to you later.

Songru

The fourth day of the twelfth lunar month

Kobe book market

Jia Lu Jun:

I returned to Beijing during spring break and spent three weeks happily, spending every day with my cat. A row of poplars downstairs, rustling like rain every night when you go back in summer, is moving. In March, a tree full of poplars has just blossomed, and it falls down in a hairy section and looks like a caterpillar from a distance. People often sing Bangzi opera in the park near the community, and Hu Qin plays very well. There is a woman dressed in ordinary clothes, her clothes are dusty, but her mouth is clear and moving. I didn’t listen to Bangzi very much before, thinking that the operas were vulgar and noisy, and now I like them very much. In particular, the blowpipe in Kunqu Opera "Strange Double Meeting" makes me want to stop. Just like living outside for a long time, there is less and less picky about diet. Spring comes overnight, the peach blossoms are earth-shattering, and the hairy buds of Magnolia are about to open. The most precious spring in Beijing, but I’m leaving. When I returned to Kyoto on the night of 28th, nothing happened to the cherry blossoms. I can’t see the poplar trees, and there is no strong wind wrapped in sand. The air is clear, the clouds float across the blue sky, and the shadows cast on the mountains move slowly. Even if it is such a good scenery, it is inevitable to be disappointed.

▲ Posters of some book fairs.

Yesterday I went to the annual spring book fair in Kobe (March 15th to May 15th). Books here are extremely cheap, with a single book of 300 yen and a library book of 100 yen, and international students get half price. I have to take the Hankyu Express Line to change trains twice. This is my first time in Kobe. Kobe faces the sea with mountains on its back, and the mountain roads are undulating, and the scenery along the way is quite different from that of Kyoto. I heard from local people that Kobe University is often haunted by wild boar, and I have seen a big wild boar lead a group of cubs to cross the road at a red light.

The book fair is small, and there is only one room in an activity center. Books are piled up, and the classification is confusing. At first glance, it is very confusing. Japan’s publishing industry is developed and there are many kinds of books. The habit of buying books in recent years is: when there is no clear goal, look at the publishing house first. Yanbo Library, Chinese official document library, elementary school library, Central Public Comment Society, Jigu Academy, Shanchuan Publishing House, Tokyo Chuangyuan Society, Hong Wen Hall, Pingfan Society and Kakukawa Library are all worthy of trust. I used to go to the nearby Feige Pavilion a million times. This publishing house specializes in publishing legal books.

Look at the author’s resume again. Japanese books are usually accompanied by the author’s resume on the back cover, indicating the place of birth, school origin, research direction and work achievements. After two initial screenings, you will probably find something. Of course, there are many Japanese publishing houses, and there are also some very minority publishing houses, but the books they make are very good. As for the author’s resume, it is only an additional reference and cannot be completely trusted.

Select from the library first. The usual "library books" refer to Japanese books of sixty-four, as opposed to singles. In modern times, in order to encourage people to read, the price is low. Later, various publishing houses also launched a "new book", the format of which is slightly larger than that of the library, and the content is social science academic and all-encompassing. The library is more specialized in literature and art. I like Yanbo’s new book, which is portable and rich in content. It has a large circulation and a friendly price.

Future Society has published a set of Japanese People’s Dialect, a total of 26 volumes, edited by region, and the content is very interesting. I really wanted to buy all of them, but it was too difficult to consider shipping them back to Kyoto, so I chose the three volumes that I was most interested in. By the way, I bought a set of 16 volumes of World History by the Central Public Comment Society. In the past, Japanese publishing houses liked to compile such books on education and popularization, and invited famous people in related fields to write them. Similar to our "Little Books for Everyone", the circulation was also great, and it was often seen in old bookstores and book markets.

It took a lot of effort to visit the book market. In the afternoon, I repeatedly selected and packed two boxes. There was a small storm when a friend came to pick it up: two boxes of books left in the cloakroom were accidentally split into warehouses by the staff. The other party apologized and led me to the warehouse to unpack and rummage. Seven or eight boxes were torn down, and finally the previous two boxes were found back. Everyone breathed a sigh of relief, and I was very happy to get it back, so I chose two books I liked from the pile of books.

Returning to Kyoto in the evening, the new moon is bright on the way. The cherry blossoms are blooming next door, the flowers are brushing the wall, and the cat is lying still, so it doesn’t shy away from people. It’s easier to buy books than to study, so you should work harder this spring.

In a hurry, that is, this is a ode.

Zhuan

Songru

March 12th, two days before Tomb-Sweeping Day.

select

self

Miss peace

Su Zhenshu/author

hunan literature and art publishing house

New Media Editor: Zheng Zhouming

Photo: Su Zhenshu Photography

Original title: "Flowers grow short, so we should work harder this spring | Read and listen at night"

Read the original text

The 22nd Guiyuan Temple Fair in Hanyang, Wuhan opened today, which lasted for eight days and lasted until the Lantern Festival.

00:07

Jimu journalist Wang Jiawen

Correspondent Huang Huang

Visit temple fairs and enjoy folk customs. On February 17th, on the eighth day of the first month, the 22nd Guiyuan Temple Fair in Hanyang District of Wuhan was grandly opened in Notre Dame Square. The theme of this temple fair is "Longteng Shengshi He Xinchun Hanyang invites you to celebrate the New Year", which integrates folk performances, traditional food, folk art and quintessence of Chinese culture, so that citizens can share a feast of folk culture that combines tradition and modernity and spend a wonderful time in the New Year. The temple fair will last for eight days until the Lantern Festival on the fifteenth day of the first month.

Gao Long’s legacy is on the scene, and traditional culture welcomes the Spring Festival.

The "Guiyuan Temple Fair" with a long history is not only a representative project of national intangible cultural heritage, but also a festive moment and a sentimental complex remembered by generations of Wuhan people.

On the morning of February 17th, in Notre Dame Square in Hanyang District, accompanied by festive and cheerful music, Gao Long, a national intangible heritage project, made a magnificent appearance, and the Guiyuan Temple Fair also kicked off. Shoulder-shouldered, mouth-and-teeth-supported, the unique vertical dance is full of wind, and the scene is grand and spectacular, as well as folk performances and characteristic parades such as majestic gongs and drums, single lions and carp lanterns. Important intangible items, such as tanghua, straw weaving, paper cutting, etc., make the atmosphere of "Year" in the memory of men, women and children more intense. The experience of Chinese New Year’s Eve flowers in the non-legacy classroom promotes traditional skills and "circles" youth groups. The accessible folk experience and memorable childhood memories make the audience feel the intangible charm and inherit the intangible culture. The "National Wind Games" was specially set up at the scene. Pilling, cuju, throwing pots, kicking shuttlecock and movable type printing gave new vitality to traditional culture.

The performance of Hanyang Gao Long, an intangible project at the opening ceremony of Guiyuan Temple Fair.

There were many highlights at the opening ceremony of Guiyuan Temple Fair this year. The dance "Jing Yun Xing Shi" and the song dance "Home and Everything" took turns to appear, which pushed the atmosphere to a climax. Colorful cultural programs led the citizens to enjoy the cultural feast, which made people feel the joy and peace of the New Year. The original songs "West Street", "Letter from the Peninsula", "Sunset Signal" and "Knowing Your Autumn in Hanyang" sing the four seasons of Hanyang and the people, and the sound enters the heart. The audience applauded constantly and the appeal was full. This is not only a feast of music, but also a carnival of the Spring Festival temple fair. It is reported that there will be special performances of folk songs, popular songs, folk songs live, folk art and Puppet Charm puppet show, which will be more focused and full of "new" meaning, bringing the audience a shocking experience of "musical prosperity".

"Originally, I just came to Guiyuan Temple every New Year as usual. I didn’t expect to meet such a lively temple fair." Li Popo, a citizen, said, "All kinds of performances and activities are very rich and refreshing."

Eat, drink and be merry. You are cordially invited to play Hi Spring Festival.

At the event site, 60 booths of the "Qile Longlong" theme market were paved with Cuiwei Road, welcoming visitors from all directions. The dazzling array of goods displayed a strong annual flavor and the fragrant Hanyang specialty snacks made people "find the flavor", visiting the market, enjoying the drama, watching lanterns and tasting food, and enjoying the hearing, vision and taste. Key enterprises such as Supor, Yellow Crane Tower Wine, Midea, etc. launched "Temple Fair Special" booths to provide "surprise packages" for the public. Practical products and preferential prices made each booth jostle with each other, and the supply of goods was in short supply.

Guiyuan Temple Fair was on the scene.

College students from China Geo University, Wuhan University of Light Industry and Hubei Academy of Fine Arts have launched a series of entrepreneurial booths for college students. Young ideas shine brightly, showing the atmosphere of inheritance and innovation in the youth entrepreneurial city. Toys created by 3D printing technology have made many citizens stop to watch. At the event site, there was also a ceremony to collect stamps and exchange gifts for the New Year. By setting up 15 seals of Hanyang landmark patterns and special calendar cards for Hanyang New Year in the Year of Dragon, residents were provided with "one-stop" services of playing, shopping, punching cards and awarding prizes.

Wonderful activities continue to be broadcast, and multiple benefits make it to Yuanxiao.

According to the relevant person in charge of the Hanyang District Cultural Tourism Bureau, this year’s "Guiyuan Temple Fair" in Hanyang District will last for eight days until the fifteenth day of the first month. Every morning and afternoon, there will be performances with seven different themes, such as "Temple", "Temple" Li Gankun and "Qile Longlong". Two rounds of interactive lottery will be held every day to launch Hanyang shopping mall coupons, sports coupons and exquisite books. The non-legacy class will cover the experience of 16 classes, such as Zhiyin Floriculture, Wuhan Paper-cutting, Hanyun Pottery Sculpture, and Ye Kaitai Traditional Chinese Medicine Preparation Method. The non-legacy activities will be led by Hanyang Gao Long, the "national name", and two folk parades will be held every day to show Hanyang, the city that knows you best. The National Wind Games will continue to activate the citizens’ sports cells by hammering pills, cuju, throwing pots and kicking shuttlecock. The enthusiasm of "Football Friendship City" welcomes men, women and children to challenge enthusiastically. The square dance competition allows the "dancing" forest masters in the whole region to show their talents on the shores of Longyang Lake, and the 11 phalanxes of 100 people’s congresses will fully reflect the heat wave of the whole city brought by Hanyang mass culture.

"Make the finishing point" at the launching ceremony of Guiyuan Temple Fair

It is reported that in order to further polish the national intangible brands such as "Guiyuan Temple Fair" and "Hanyang Gao Long", the series of activities to welcome the Spring Festival with the theme of "Dear, Hanyang calls you to punch in and Hanyang invites you to have a holiday" will continue to carry out multi-field, multi-level and diversified business and cultural travel activities, so that the field activities will convey the image of the city, and all participants will become the "strongest voice" of Hanyang’s reputation and continuously enhance the attraction of Hanyang’s "West".

(Source: Jimu News)

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