In 2023, the "Hat Show" was launched

Xiaobian participated in the 2023 Shanghai Half Marathon in Shanghai last Sunday. It was over 20 degrees that morning, and 50%-70% of the runners wore hats for running. Based on the 15,000 athletes who participated in the half-horse, about 9,000 people wore hats. So I was thinking, which running caps do the runners choose?

The threshold of running shoes is higher, and the concentration of professional running shoes brands is higher. Runners choose the same running shoes everywhere. For example, Xtep 160X 3.0 of this year’s fire.

Compared with the threshold of running hat, many brands can launch their own running hat brands. Running hat is like a hundred flowers in spring, and there is no same flower.

I looked through thousands of photos of photographers on Shangma Special, and collected some information about running hats to share with runners and hat lovers. The photo shortlisting criteria are as follows:

1. Runners wearing hats: headwear including various hats, headgear, headband, etc.

2. Priority selection can identify the brand. If the hat cannot identify the brand, some photos will be given up;

Before sharing, emphasize that this article has no tendency to guide purchases. The brands mentioned in the article are in no particular order. All shortlisted brands, sorting and data sampling are very random and have no commercial reference value. Pure entertainment! Choose a total of 100 running caps. Divided into international articles and domestic articles. Let’s take a sneak peek:

Runners who get on the horse wear Nike running caps the most. Nike is the world’s largest sports brand by market value, and it is loved by everyone for its brand professionalism and brand influence. The name is deserved!

Kalenji is a running brand owned by French sports brand Decathlon. Kalenji empty-top running hat is very popular among runners. The price of this empty-top running hat is amazing, and there is no pressure to start. Washing can be thrown into the washing machine. Not only hats, but also many runners’ running clothes are Kalenji. Kalenji’s running products are very rich and cost-effective.

Some runners asked if the hat was so small. How did Xiaobian see that it was Kalenji? Kalenji empty top hat is different from similar products and has high recognition.

CS is short for Compressport Port, a Swiss professional brand of sports, running, cross-country and triathlon. Some domestic sports brands are labeled with CS running caps. This shows the professionalism of CS in the field of running caps.

The sponsor of this year’s launch is adidas, and the sponsor of the 127th Boston Marathon in the United States is also ADIDAS. Xiaobian himself wore Adi’s running hat on Sunday. No more introduction.

The running brand runners introduced earlier have mixed choices for men and women. Andema seems that female runners have more choices.

Lorna Jane is a fashion fitness sportswear brand from Australia. Lorna Jane is not a sportswear in the traditional sense. It combines fashion elements with sports and is a free, gentle and effortless fashion. In addition to the consistently beautiful and fashionable design, high-performance fabrics and exquisite workmanship, Lorna Jane’s truly unique charm lies in opening up a new way for women to embrace fashion in their daily lives. So that’s why all women wear LJ running caps. She is a sports brand exclusively for women.

The above top six running brands account for 65% of the 99 random running caps. From the United States, France, Switzerland, Germany and Australia. Next, introduce domestic running brands:

The Chinese name of domestic running brand is Lightness Skill, registered in 2020, and the company is headquartered in Wuhan, Hubei. Positioning itself as a road running brand facing the world, spreading running culture and shaping the aesthetic concept of runners. Let running become the belief of runners. Runners on the horse wear a lot of Qlogo.

Domestic TOP2: Xtep

Many domestic marathon sponsors who started on the same day as the horse were Xtep. Such as Beima and Hanma. Xtep can be said to be a domestic sports brand that is more focused on running than Anta Li Ning.

Li Ning is a household name. But introduce more.

NEDAO Neidao is a professional running clothing brand established by a group of local runners in China in 2017. The core team consists of senior product experts, senior fashion custom designers and marathon elite athletes coaches. (The two people on the right in the picture below are wearing NEDAO running caps.)

In addition, there are some brands such as salomon, Arthur, Macondo, MLB and so on. Everyone has his own choice, just as everyone is choosing to race with himself.

I saw so many running hats. How does a good running hat stand out from the marathon teams of many brands and many runners? I think there are three points:Logo recognition, style recognition and color matching recognition.Can the photos of so many runners bring some inspiration to your running and find the beauty of your sports?

Running hat is important, but it is not important. The health, vitality and self-confidence brought by running are more important!

Life is just a marathon. From the beginning to the end, we are all going to different lives!

Description:

Part of the article is original by myself. The photos are from Shangma official website, and the copyright and portrait rights belong to the Games and runners. If there is any infringement, please contact to delete. thank you