August 5, Beilun, Ningbo.
At Geely Boyue "where the dream began", the FX11 made its world debut and was given the official name Boyue L. As Gan Jia, CEO of Geely Automobile Group, put it: "Innovation is the gene that flows in Geely’s blood." Geely has positioned the Boyue L as a "smart SUV innovator".
As an innovator, Boyue L aims to create a landmark work of smart SUVs in China. The "L" stands for Larger (bigger), Luxury (flagship), Legend (return of the king). How does Geely perform a comprehensive innovation this time?
The Boyue family: innovators in the automotive industry
In 2016, Ningbo Beilun and Boyue went public, and a "hello, Boyue" ushered in a new era of intelligent connected SUVs.
To this day, people are still talking about this "most beautiful Chinese SUV". Whether it is design or quality, Boyue is the benchmark of independent compact high-end SUVs. Boyue is the beginning of a new era of SUV Strategy and Development for Geely, and it is the key product that helps Geely become the global leader of Chinese brands.
"Innovate technology and popularize the public" is the mission of the times for each generation of Boyue to innovate the industry, and the global market has also given the Boyue family a warm response: in six years, the global cumulative sales of the Boyue family have exceeded 1.40 million vehicles. It is worth mentioning that, as the first SUV of a Chinese brand to achieve full export of products, technologies and management, Boyue has achieved localized production in Belarus, Malaysia and other places, and has sold well in 30 countries and regions. The market share of many places is the first, setting a benchmark for the globalization of Chinese brands.
On August 5th, Ningbo Beilun, the city where the first generation of Boyue was listed in 2016, was the origin of Boyue’s take-off. Boyue L started from here to innovate and start again, with five smart technologies and ten hard core standards, once again revolutionizing the smart SUV standard.
Innovation Comes: Defining a New Standard for Smart SUVs Again
Bigger, flagship, and the return of the king, Boyue L bears multiple missions.
According to the data, Boyue L, as the flagship strategic product of "Intelligent Geely 2025" scientific and technological achievements and "Comprehensive Architecture Vehicle", inherits the five global genes of CMA architecture "safety, health, intelligence, performance and energy saving", and revolutionizes the five world-class intelligent technologies of intelligent architecture, intelligent hybrid, intelligent driving, intelligent space and intelligent safety.
Taking the intelligent architecture as an example, in the words of Fan Junyi, general manager of Geely Automobile Sales Company, making a car is no longer as simple as a color TV + refrigerator + sofa. Therefore, the comprehensive innovation of the CMA architecture has endowed Boyue L with the mechanical quality of a luxury brand.
We speak with numbers: Boyue L’s 100-kilometer braking distance is 35.8 meters, and the Elk’s test speed is 78 kilometers per hour. The results comparable to racing cars are the "talent" brought by the CMA architecture.
In addition, in terms of intelligent driving, Boyue L has achieved "leapfrog". The new car is equipped with Geely’s first NOA lane-level autonomous driving pilot system. According to reports, this system can achieve full coverage of more than 100 high-speed driving scenarios under the support of centimeter-level high-precision positioning, human-machine co-driving VR navigation and all-lane dynamic monitoring technology. It is expected that the price range of Boyue L is between 140,000 and 180,000, and it is indeed a disruptive innovation.
The Boyue L did not stop there. While realizing the innovation and popularization of the five core areas, it established its core leadership with the first Geely Galaxy OSAir version, 13.2-inch central control vertical screen, 10.25-inch digital LCD instrument, L2-level intelligent driver assistance system, 540 ° God’s Eye transparent chassis, mobile APP remote control, aerospace-grade 7-series aluminum alloy collision beam, 178LX digital rhythm LED headlights, racing-grade braking system and integrated boron steel thermoformed door ring "Top Ten Hardcore Standard".
Redefining the entry criteria for the smart SUV market – Boyue L is serious.
Chinese Aesthetics: Blending and Transforming of Traditional Culture
How to inherit Chinese aesthetic expression in the digital age? How to integrate intelligent technology, futuristic sense and oriental aesthetics to interpret the spirit of integration and innovation in traditional Chinese culture?
As the first production car based on the "Vision Starburst" concept car, Boyue L adopts the new "Digital Symphony Technology Aesthetics" design concept, retaining the dynamic and cool design style of the concept car and a strong sense of digital technology. It not only inherits the "Technology Geely 4.0" product design style, but also integrates intelligent technology, futuristic sense and digital concept.
The Boyue L adopts mainstream designs such as a two-tone body and a suspended roof. The body size is 4670 × 1900 × 1705mm, and it has a leading 2777mm ultra-long wheelbase. Combined with a short front and rear overhang design, it forms a leading 59.5% axle length ratio in the same class, achieving a win-win situation of stable control and ample practical space.
What stands out is the sharp and slender arrow design of Boyue L. The digital arrow LED penetrating taillight is composed of 290 LED light-emitting units, and the ultra-red LED with a wavelength of 633nm. The streamer light language presented in the welcome/farewell scene echoes the headlight group. The technology is full of digital sense and is very tense. I believe it will be welcomed by the younger generation who pursue individuality.
In terms of power, the Boyue L fuel version will be equipped with 1.5T and 2.0T turbocharged engines, respectively, and a 7-speed dual-clutch transmission.
The hybrid version of the model is also divided into two versions: gasoline-electric hybrid and plug-in hybrid, equipped with Geely Raytheon Zhiqing Hi · X hybrid system. The comprehensive battery life of full fuel and full power can reach 1300 kilometers, and the fuel consumption of 100 kilometers is as low as 4.2 liters.
Another key point: Boyue L is intimately equipped with an antiviral door handle with a sterilization rate of more than 99%, which can inhibit the growth of bacteria and viruses for a long time. It can be described as intimate and practical at the moment.
Write at the end:
Gan Jiayue, chief executive of Geely Automobile Group, said at the press conference: "Innovation is the gene that flows in Geely’s blood. Boyue L brings the latest, most popular and best smart technologies to users, injecting the vitality of continuous evolution into smart cars."
This can’t help but remind people of the press conference, the song "Blooming Life" brought by Mr. Wang Feng:
I want a life in full bloom, like flying in the vast sky, like walking through the boundless wilderness, with the power to break free from everything.
Evolution brings vitality, which is innovation.
Hello, innovator Boyue L!
