分类： zudao

What I bring to you today is that it has many highlights. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of the Accord first. The front of the Accord looks sharp and equipped with a multi-spoke middle net, which looks very sporty. Headlights are very young and full of sharpness. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4980 mm * 1862 mm * 1449 mm. The car adopts cold lines, and the side looks very clean. With large-sized thick-walled tires, smooth lines run through the whole side of the car. In the design of the rear end, the overall shape of the Accord rear end echoes the front face, and the taillights are very simple and fashionable. Coupled with the bilateral single exhaust pipes, the overall shape is still very attractive.

Coming into the Accord car, the Accord interior has a strong sports atmosphere, which meets the aesthetic standards of young people. The steering wheel of the car is well designed, equipped with functions such as manual steering wheel up and down+front and rear adjustment, which is full of design sense. Let’s take a look at the central control. The car is equipped with a cold touch-control LCD central control screen, which makes the interior style impressive and looks very simple. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a simple dashboard and the shape takes the sports route. The car uses leather seats, which are wide and thick, and are basically enough for daily use.

Accord is matched with CVT gearbox, with a maximum power of 141KW and a maximum torque of 260N.m, and its power performance is good.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, indoor ambient light, engine start and stop, etc., which fully ensures the convenience and comfort of the car experience.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are interested, you might as well experience it.

In terms of appearance design, the pro four-wheel drive version has not changed much compared with the current Bo Yue pro model. The main change is that the size of the front and front grille has been reduced, and more complicated lines have been designed on both sides of the bumper. In terms of the rear end, the shape and internal structure of the taillight group have also been modified accordingly. The lines of the whole car are very smooth, and the silver plaque in the center of the tail increases the visual width of the rear. In addition, the rear bumper of the new car adopts a brand-new two-way exhaust decoration.

The maximum power of the 1.5t engine is 130kw(177ps)/5500rpm, and the peak torque is 255 N m/1500-4000 rpm. The matching transmission system is a 6-speed manual or automatic manual transmission. In addition, the new car will also provide models equipped with four-wheel drive system for consumers to choose from.

Bo Yue’s car is 4510mm long, with a body width of 1865mm and a wheelbase of 2701mm, which is quite satisfactory. In the same class, Bo Yue’s wheelbase ranks 54th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The skylight of Bo Yue 1.5T Zhizun Edition provides a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, Bo Yue’s trunk volume ranks 17th. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

Bo Yue 1.5T Zhizun Edition uses a 1.5 engine, with a maximum horsepower of 181 and a peak torque of 290, matching the wet dual clutch (DCT) gearbox. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Bo Yue’s official measured acceleration score is 7.9S, ranking 82nd among 80,000-120,000 SUV models.

Bo Yue’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Bo Yue, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Bo Yue in history. It can be seen that what everyone is most satisfied with Bo Yue is its high-end seat, and the power lever and beautiful interior are also the points that everyone likes it.

　　[car home New Car Launch] On November 9th, Chery’s brand-new energy sequence Fengyun was officially released. The brand-new sequence will be built based on the new platform, and a brand-new Logo will also be adopted. Two new concept models, Fengyun A9 and (|), which belong to the new product sequence, ushered in their debut. The official said that the production versions of the two new cars will also be listed as soon as possible.

　　The brand-new Logo of Chery Fengyun is based on the concept of "harmony between man and nature" which has always been advocated by Chinese civilization. It inherits the relationship between people, cars and roads of Chery brand and evolves into the harmonious unity of people, cars and nature. The new Logo follows the triangle shape in the middle of Chery’s brand Logo, which represents that Chery has always adhered to solid and reliable product quality. Two floating clouds ride the wind, which means that Chery is climbing to the peak of the new energy era and opening a new chapter with China’s wisdom.

　　Chery Group’s new energy will be fully exerted in 2024. Its brands Chery Fengyun, Xingtu Xingyu, Jietu Shanhai and iCAR will launch 24 super hybrid products and 15 E0X high-end electric products within two years.

　　The official said that the launch of Fengyun product series will "redefine the hybrid" and break the existing market structure again. As a review, since 2023, Chery has shown a strong growth trend in sales volume. From January to October, Chery Group sold more than 1.45 million cars, up 41.6% year-on-year. Among them, the Chery brand sold 140,000 vehicles in October, a year-on-year increase of 50.3%; From January to October, the sales volume was 1.049 million vehicles, up 35.8% year-on-year, which was the first time that the sales volume of Chery brand exceeded one million vehicles during the year.

●Kunpeng Super Hybrid C-DM

　　Kunpeng Super Hybrid C-DM is the third generation hybrid technology of Chery, which is officially defined as an important technical support for Chery Group’s comprehensive transformation to new energy. Kunpeng Super Hybrid C-DM consists of a hybrid engine, a hybrid gearbox, a hybrid battery and the "new three pieces" of the battery management system. The pure battery life can reach 200+km. At the same time, the energy of urban congested road sections is recycled, the fuel consumption is only 4.2L/100km, and the acceleration performance of 0-100km/h can reach 4.26 seconds. In addition, Kunpeng Super Hybrid C-DM will also bring high-level intelligent and safety auxiliary functions such as urban NOP, memory parking, remote parking, multi-modal interaction, collision safety, emergency avoidance, extreme heat protection, and 24-hour daily guarding.

● Fengyun A9 concept car

　　Chery Fengyun’s product sequence attempts to interpret the world’s aesthetics with oriental design. Among them, the first car Fengyun A9 focuses on smart, smooth and concise design language. The front face adopts a star-studded mesh, and the two sides of the mesh are equipped with diversion grooves to enhance the sense of movement. In addition, the unique side-by-side triangular light source layout is adopted in the headlight group, which looks aggressive with the sharp-looking LED strip.

　　The application of large-size multi-spoke wheels further enhances the sense of movement of the whole vehicle. At the same time, we can also see that the new car has a relatively wide body size. The official revealed that its length is nearly 5 meters and the wheelbase is nearly 3 meters, which makes the visual effect of the whole vehicle even lower.

　　Fengyun A9′ s 5-vertical and 3-horizontal integrated cockpit is equipped with zero-gravity seats, which can accompany the whole AI scene. The whole vehicle has 10 airbags+far-end airbags and L3+ level auxiliary driving ability. The new car adopts front double wishbone+rear five-bar suspension, and the addition of CDC magnetic suspension makes driving feel more comfortable. Power can achieve 0-100km/h acceleration time of 5 seconds, pure electric cruising range of 200km, comprehensive cruising range of more than 1400km.

● Fengyun T11 concept car

　　Fengyun T11 uses an atmospheric, steady and rhythmic design language, which is officially defined as the popularization of million-level experience. The new car has a rather burly figure, and the overall design is very simple and sci-fi. It can be seen that the front part of the new car adopts a closed design. However, the horizontal LED strip seems to outline the shape of the front grille. I wonder if the future production model will continue this kind of sci-fi style design.

　　On the side of the car, the new car adopts the design of hidden B/C/D column, which creates the visual sense of the suspended roof, which is very popular in the current new energy SUV market. The waistline of the whole vehicle extends from the headlights to the taillights, which can make the overall visual experience of the vehicle more magnificent. In addition, the new car adopts a hidden door handle design, which is similar to Fengyun A9. The new car is also equipped with a rim with a considerable size, and the gas field is quite strong.

　　There is no real car picture in the interior, but the official said that Fengyun T11′ s extrasensory AI cockpit is linked with six screens of the whole car, which supports the voice assistant of AI big model, 5G network and high-speed OTA iteration. The car will have a large space with 2+2+2 seats and a double panoramic canopy. The two rows of seats support lateral movement, which is suitable for home users to choose. Equipped with intelligent four-wheel drive system, it can also achieve 0-100km/h acceleration time of 5 seconds and fast charge of 30%-80% in 19 minutes. At the same time, lidar and NOP city driving assistance will not be absent.

　　According to the plan, Chery Fengyun Series will launch 11 brand-new models in the next two years. Besides Fengyun A9 and Fengyun T11, Fengyun E3, Fengyun E7, Fengyun E8, Fengyun A8, Fengyun T6, Fengyun T7, Fengyun T8Max and Fengyun T9 will be announced one after another. In terms of sales network layout, Chery Fengyun has built 400 sales outlets and 1,500 service outlets, providing vehicle lifetime warranty, 10,000 km maintenance, 24-hour multi-to-one VIP service, and free charging service for the first batch of users.

● Edit comments

　　With the advent of the new energy era, China’s automobile brand seems to have achieved cornering overtaking. No matter from the aspects of sales volume and market share, China’s new energy vehicles have become a force to be reckoned with in the global automobile industry. From the release of Chery’s new energy strategy to the successful holding of Chery Technology DAY in 2023, and today’s official release of Chery Fengyun’s product sequence, Chery is accelerating the layout of new energy fields. Can it really "redefine the mix and break the existing market structure again"? Let’s wait and see. (Text/car home Duandi)

Original title: Comments on People’s Art: Have you been hit in the heart?　

Since the summer, the domestic film market seems to have started the mode of "resonance with the same frequency" with the hot weather. According to statistics, the total box office of this year’s summer file has exceeded 10 billion. Explosive films appeared one after another, and the audience’s enthusiasm for watching movies continued to rise. At present, there is another blockbuster new film "Enthusiasm", which won many praises after its premiere at the closing ceremony of Shanghai International Film Festival.

"Enthusiasm" tells the story of Ding Lei, a street dance coach, and Chen Shuo, who loves street dance, overcoming all kinds of difficulties and leading the dance troupe "exclamation mark" to win the national competition. The film successfully portrays Ding Lei and Chen Shuo, a pair of "one body and two sides", although one is a middle-aged man who has gone through life and become somewhat slick and sophisticated, and the other is a young man who is sincere and never gives up no matter what setbacks he encounters. But both of them have the same deep love for street dance, and they gambled on their youth for their dreams.

The film’s grasp of the theme of "little people chasing dreams" can be said to be very in place, the rhythm is smooth, the smiles and tears are very clever, and many familiar "stalks" are added to detonate the emotions of the viewers at the right time. At the same time, as a heavy part of the film, the elements of street dance are also eye-catching. In addition to the starring roles of "Qingdao Dance King" and "All-round Dancer", the participation of many professional street dance dancers also ensures the professionalism and visibility of the dance part. The scene of boiling blood makes the audience feel like they are in the street dance competition, which fully shows the director’s scheduling ability and the visual effect is enough to reach the benchmark level of domestic genre films.

At the same time, Enthusiasm is a film of Xian Yi, young and old, with no movie threshold. Even the audience who know nothing about street dance can easily empathize with the core of the story. After all, everyone used to be "Chen Shuo", and with the growth of age, many people have become "Ding Lei". Besides the two main characters, the group image of the film is also excellent, and the supporting actors who only appeared for a few minutes are lifelike. Whether it is the members of the "exclamation point" dance troupe, the proprietress who runs a restaurant, the wage earners in a car wash shop, the frustrated middle-aged people who rely on driving to supplement their families, etc., these ordinary people everywhere give the audience a strong sense of substitution, and almost everyone can find their own shadow in the film.

As an inspirational work, it is commendable that "Enthusiasm" does not force "chicken blood", and a line of Chen Shuo’s mother in the film "can’t be" is particularly touching in this crazy "involution" era. By portraying those people who have to give up for various reasons on the road of chasing dreams, the film makes people feel that it is also a success to take one’s life seriously as long as the flame of dreams in one’s heart is not extinguished.

It is true that some viewers feel that the main story line of Enthusiasm is still the classic routine of "poor boy attacking rich second generation", which inevitably lacks new ideas. Moreover, the hero’s cool-style mode of winning the final victory is too idealistic. However, movies are the art of dreaming, and it is a beautiful thing to walk into the cinema to feel a hearty and "warm" dream in the hot summer days. (author:Bai Xiao)

　　[New Car Launch in car home] During the Shenzhen International Custom Modified Automobile Exhibition, Equation Leopard brought two (|) modified cars, which were built in cooperation with outdoor equipment brand Arcane Warrior and modified brand Yunliang.

　　The modified version created with Arcane Warrior mainly shows the lifestyle of outdoor camping. The whole car adopts the iconic black and yellow collocation of Arcane Warrior brand, and the personalized logo is sprayed on the car body. The car is equipped with a convertible from Arcane Warrior and a side canopy, and many camping equipment of Arcane Warrior brand are also displayed on the spot.

　　This modified version, which cooperates with Yunliang, is even harder. The car is equipped with a brand-new front bumper, an LED light source, a winch, etc. It is also equipped with off-road tires, a luggage rack on the roof and many off-road tools.

　　Leopard 5 is positioned as a medium-sized SUV with a price of 28.98-35.28 million yuan. Based on BYD’s new DMO super hybrid off-road platform, the car adopts a non-loaded body, with three differential locks in the middle and high models, and the top model is also equipped with Yunqi -P intelligent hydraulic body control system.

　　It is equipped with a four-wheel drive system consisting of a 1.5T engine and front and rear dual motors. The peak power of the motor is 200kW/ 285kW, the maximum net power of the engine is 135kW, the total power of the whole power system is 505kW, the total torque is 760 Nm, and the officially announced 0-100km/h acceleration time is 4.8 seconds. In addition, the new car is equipped with a 31.8kWh blade battery, which supports 100kW DC fast charging, 30% to 80% charging takes only 16 minutes, and the AC slow charging power is 6.6kW. It also supports 6kW high-power external discharge and V2V vehicle-to-vehicle discharge rescue function. In addition, the maximum power of Leopard 5′ s in-situ power generation function can reach 20kW, and with an 85L super-large fuel tank, the comprehensive endurance performance of the whole vehicle reaches 1200 km. (Text/car home Chen Hao)

On April 25th, 2024, the 18th beijing international automotive exhibition was grandly opened, and HarmonyOS Intelligent Mobility Alliance made a stunning appearance with a brand-new family lineup, among which the new members and the new M5 became the focus of the audience.

As a masterpiece of Huawei in the field of smart cars, HarmonyOS Zhixing has always been committed to injecting new vitality into the automobile market through innovative technology. In this exhibition, HarmonyOS Zhixing not only brought three brand-new brands, namely STELATO Enjoying World, AITO Enjoying World and LUXEED Intelligent World, but also led by two new cars, Enjoying World S9 and Enjoying World New M5, demonstrating its strong strength in the field of smart cars.

The new model appeared on the booth, and the highlights were numerous.

As the first executive luxury flagship car owned by HarmonyOS Zhixing, Enjoy World S9’s design concept originates from Huawei’s aesthetic principle of "extreme, pure and simple". The body lines are smooth and elegant, and the front face inherits the family-owned iconic integrated design. When the Xinghe headlights are lit, they present a dazzling starry visual effect, which is unforgettable at first sight. At the same time, Enjoy World S9 also adopts full-stack Huawei intelligent technology to reshape luxury cars in the new era with wisdom and bring users the ultimate experience.

The new M5 in Wenjie is a model for positioning a high-value urban performance SUV. The whole system comes standard with HUAWEI ADS 2.0 high-order intelligent driving system, and the forward, lateral and backward omni-directional anti-collision systems are upgraded, which is the first smart car with a younger image and is more suitable for young people. In addition, the new M5 in Wenjie has also launched a more sporty and younger version of R[1]S, with a brand-new black obsidian logo design and black obsidian sports wheels, combined with a brand-new color scheme of Metropolitan Red and Tahiti Grey, to further meet the personalized car purchase needs of young consumers.

The main models build an "all-star" product matrix, and the appearance is the show.

In addition to these two new cars, HarmonyOS Zhixing also brought new M7 models from Japan, Japan and China, forming a powerful "All-Star" product matrix.

The M9, which integrates Huawei’s top ten black technologies, has led the industry in intelligent configuration for more than one generation. It is reported that this model, with its excellent product hard strength, has exceeded 70,000 vehicles in three months since it was launched, and its recent weekly sales have ranked first in China for luxury models with a price of over 500,000 yuan. The "Double 9" flagship combination composed of Wenjie M9 and Xiangjie S9 will further enhance HarmonyOS Zhixing’s leading position in the high-end automobile market.

Let’s look at the new M7, which is a phenomenal explosion of the family. It is positioned as a 250,000-class luxury and intelligent large SUV. The new M7 combines great wisdom, large space and super safety, with a total of nearly 180,000 vehicles in half a year, ranking first among the new high-end models in the China market in the first quarter of 2024. At present, the car has launched a limited-time car purchase right with a maximum value of 42,000 yuan.

As the first smart car in HarmonyOS Zhixing, Zhijie S7 meets the diverse needs of young people with superhuman wisdom, leapfrog performance, all-round space and efficient form. These models not only show the overall layout of HarmonyOS Zhixing in the field of smart cars, but also reflect its outstanding strength in technology, design and quality.

The level of sales is the best display of product strength. It is reported that as of April 22nd, 2024, HarmonyOS Zhixing family car has sold 105,000 vehicles, ranking first among the new forces in China market. Behind this achievement, it is inseparable from Huawei’s technical accumulation in the ICT field for more than 30 years, and the perfect combination of excellent experience in quality control, sales service and brand marketing accumulated by Huawei terminals in consumer business for more than 10 years. Based on this, HarmonyOS Zhixing has successfully built a leading smart car solution to help its partners achieve commercial success.

Generally speaking, HarmonyOS Zhixing’s performance at the Beijing Auto Show is amazing, and the appearance of the new member, Enjoy World S9 and Ask World M5, makes people look forward to its future. We have reason to believe that under the guidance of HarmonyOS Zhixing, China automobile brand will continue to go up and move towards a more brilliant future.

When it comes to high-end cars, the first word that comes to mind is probably "high-end". After all, the first model, high-end HiPhi X, is too impressive. And on July 5, high-end’s second model, high-end HiPhi Z, has also started blind ordering.

Let’s say that in recent May, the existing HiPhi X with 369 vehicles delivery results, more than Mercedes-Benz EQC, Porsche Taycan, in the luxury pure electric market segment above the 500,000 top, as a new power brand, HiPhi X models delivered its first anniversary, this car occupied a quarter of the market share of more than 500,000 luxury pure electric products.

So the price range of the next new product HiPhi Z is 60-800,000 yuan, can it continue the glory of the previous work? From the official information, this car is defined as a new concept GT, and the design of HiPhi Z is inspired by space, digital life and multi-dimensional sensory experience, which sounds very "three-body". However, seeing the appearance of the real car, it is indeed 95% similar to the previous modeling promotional picture.

The front of the HiPhi Z is designed to be closed, while the air intake grille is designed to be breathable scales. The irregular headlights on both sides are similar to the HiPhi X, and the shape is more futuristic than the HiPhi X. It seems that cars that advertise a sense of technology like to make a fuss about the lights. This HiPhi Z has a digital matrix light effect and has been innovated on the light group, turning it into an "LCD screen". Owners can customize the light group according to their own preferences.

Like the HiPhi X, there is no door handle on the side of the HiPhi Z, and the door can be opened with a button, which seems to be the standard of electric vehicles. In terms of interior, the steering wheel and seats are made of holographic Symphony NAPPA leather, while the door panel is a light strip combined with suede material and ambient lights. When you turn on the interior lights, play music, and the colors will follow the music.

It is worth mentioning that the HiPhi Z has cancelled the traditional instrument panel design and replaced it with a HUD + central control screen. And this central control screen is very flexible, it can move, rotate, nod, and shake.

And it has a multi-axis robotic arm, which can automatically turn the central control screen to the appropriate angle and position according to the situation in the car. To a certain extent, it looks like a "mobile phone stabilizer" to me.

Since it is a new energy electric vehicle, the HiPhi Z has powerful digital intelligence. Under the invisible vehicle nervous system, it is the super electronic and electrical architecture of the HiPhi Z – H-SOA. Its HiPhi Bot can be expressed more humanely, creating any scene by mobilizing the combination of ambient lights, sound, fragrance, etc.

In addition, in terms of intelligent driver assistance perception, the HiPhi Z comes standard with * 32 driver assistance sensors. And according to the released information, the HiPhi Z is equipped with a 120kWh power battery, and the comprehensive battery life under CLTC conditions reaches 705km. The price range is 60-800,000 yuan, and it will be officially launched in August. (* 1 lidar, 13 cameras, 5 millimeter wave radars, 12 ultrasonic radars and 1 three-zone hands-off detection sensor)

It can be seen that the design of the appearance and interior of Gahe’s products is relatively bold. From the HiPhi Z, it can be seen that its benchmark is the Porsche Taycan, which is also a high-end electric model. The Porsche Taycan is relatively conservative in human-machine interaction.

However, the actual experience of the HiPhi Z car will not be known until it is delivered to the owner. But does this handsome appearance fit your fantasy of future cars?

First, the enterprise out of the waves surge

1. The number of enterprises going to sea has increased significantly.

In 2023, the number of non-financial overseas enterprises directly invested by China reached 7,913, a sharp increase of 1,483 over the previous year, the highest growth rate in history. This data fully shows the strong momentum of China enterprises going out to sea. Many enterprises actively expand overseas markets and seek new development opportunities.

2. The scale of investment continues to expand.

China’s foreign non-financial direct investment was US$ 130.1 billion, a year-on-year increase of 11.4%, second only to the high point in 2016; From January to February, 2024, the index maintained a growth trend, with a year-on-year increase of 10% in RMB. Under the complicated and changeable global economic situation, the scale of overseas investment of China enterprises has been expanding, which reflects the strength and confidence of China enterprises.

3. Multi-industry joint efforts

Overseas enterprises cover many industries, from internet application enterprises to digital infrastructure, from manufacturing plants to e-commerce logistics. For example, new energy automobile companies frequently go to sea, Geely plans to invest 10 billion US dollars in Malaysia to build an automobile city, BYD will set up a large-scale production base complex in Brazil, and SAIC plans to invest in building a new energy automobile factory in Europe. At the same time, in the traditional infrastructure, energy, minerals and other construction fields, Chinese enterprises are also constantly pursuing high-end.

4. The joint promotion of national policies and market decisions

National policies have played an important role in enterprises going to sea. From facilitating outbound investment to strengthening overseas investment supervision, policies are constantly adjusted to adapt to market changes. At the same time, various factors in the market operation, such as domestic economy and business environment, international relations environment and enterprise initiative, have also jointly promoted the wave of China enterprises going to sea. Going out to sea is not only a commercial activity, but also an important measure for national economic development and global influence.

Second, the legend of BYD going to sea

(1) Full speed mode is turned on.

BYD’s going out to sea has indeed created a remarkable miracle. On July 4th, BYD rolled off the assembly line for its 8 millionth new energy vehicle. This milestone marked BYD’s outstanding achievements in the field of new energy vehicles. In just three months, the 7 millionth to 8 millionth new energy vehicles rolled off the assembly line, which is a "miracle of the world automobile industry". At the same time, BYD’s factory in Thailand was completed, and it took only 16 months from start to production. The annual production capacity of this factory is about 150,000 vehicles, which can provide 10,000 local jobs, which not only promotes the warming of Sino-Thai friendship, but also fills in BYD’s overseas "territory". In the Thai market, BYD has won the title of pure electric vehicle sales in Thailand for 18 months in just over a year, and seized more than one-third of the market share. At present, BYD’s new energy vehicles have been exported to 88 countries and regions and more than 400 cities around the world, showing the strength of China’s automobile brand to the world and leading the strong rise of China’s automobile industry.

(2) Excellent performance in overseas markets

BYD has gained numerous praises in overseas markets. Many famous stars have praised BYD. For example, Premier League Manchester City football star Kyle Walker chose BYD Seal as his new car and praised its products on social platforms. The linkage between English stars and BYD is not only the recognition of BYD’s products, but also in line with BYD’s green dream. BYD has been the No.1 automobile brand in China for three consecutive years, and one new energy vehicle sold worldwide is BYD. The designs of its models, such as Dolphin, Seal and ATTO 3 (Yuan PLUS), are full of new ideas, which can meet the car needs of different groups of people and are recognized by overseas audiences in many circles. In the 2024 European Cup, BYD, as an official partner, will further enhance its global influence and let the global audience know the charm of China brand and the powerful strength of China automobile enterprises.

Third, Xiaomi’s road to the sea

(1) Outstanding results in the first quarter

In the first quarter of 2024, Xiaomi was spent in victory and anxiety. In this quarter, Xiaomi’s performance greatly exceeded market expectations. The revenue of smartphone business increased significantly, reaching 46.5 billion yuan, up 32.9% year-on-year. Global smartphone shipments reached 40.6 million units, a year-on-year increase of 33.7%. The revenue from IoT and consumer products business was 20.4 billion, up 21% year-on-year, and the gross profit margin reached a new high of 19.9%. Internet service business revenue was 8 billion, up 14.5% year-on-year. The good performance of various business segments highlights Xiaomi’s strong competitiveness in the market.

(B) overseas strategic layout

Xiaomi has actively expanded in overseas markets and formulated different strategies for different markets. In the European market, Xiaomi is committed to improving the product structure and promoting the high-end strategy. Take Xiaomi 14 Ultra as an example, its price in Europe is as high as 1,499 euros (equivalent to nearly 12,000 yuan), which marks an important milestone in the high-end of Xiaomi. At the same time, Xiaomi pays attention to strategic cooperation with local operators to promote the further internationalization of the European market in the future by upgrading product grades and improving brand image. In the African market, Xiaomi aims at market share and actively explores emerging markets. In addition, Xiaomi also launched an orderly sea plan for smart home appliances. At present, 100% of the air conditioners, refrigerators and washing machines in Xiaomi’s household appliances are in the China market. In the future, we will consider how to go to sea in an orderly manner to further expand overseas market share. At the same time, Xiaomi is also expanding overseas Xiaomi Home stores, exploring the landing and closed loop of Xiaomi Home in overseas markets, laying a solid foundation for multi-category and future cars to go to sea.

(3) The whole ecology of people, cars and homes

Xiaomi launched the strategy of "people, cars and homes are all ecological" and performed well overseas. The sales volume of Xiaomi 14 Ultra in Europe has tripled compared with the previous generation, and the sales volume of Xiaomi 14, which was released in Europe at the same time, has also increased by 6 times year-on-year. As the flagship mobile phone of Xiaomi’s professional image, Xiaomi 14 Ultra is equipped with the hottest satellite communication system, the first two-way satellite communication system, and two Xiaomi self-developed T1 signal enhancement chips, which realize higher communication efficiency and provide protection for users’ emergency communication needs in extreme scenes. At the same time, Xiaomi also released a number of "all-ecological" category flagships, such as Xiaomi flat-panel 6S Pro 12.4, Redmi Book Pro 2024 series, professional-grade e-sports display Redmi display G Pro 27 and so on. Xiaomi Su7 made its debut overseas, which attracted a lot of attention. In an interview with CNBC, Xiaomi executives revealed that the company has formulated several pricing strategies for Xiaomi SU7, and predicted that the price announcement time is coming soon. The first delivery work in the domestic market is expected to start in the second quarter, which is expected to open a new chapter for Xiaomi in the field of smart electric vehicles.

Fourth, the exploration of the sea route

(1) Advantages of holding a group to sea

Holding a group to the sea can bring many advantages to enterprises. In the face of overseas cultural differences and various risks, enterprises can form a cooperative model with complementary advantages and division of labor to avoid vicious competition. For example, Wang Yongqing, full-time vice chairman of the All-China Federation of Industry and Commerce, said that 274 of the top 500 private enterprises in 2017 participated in the "Belt and Road" construction, achieving overseas income excluding exports of more than 790 billion US dollars, a substantial increase of more than 540 billion US dollars over the previous year. According to the data of the National Information Center, in 2017, the total import and export volume of private enterprises and countries related to the Belt and Road reached more than 600 billion US dollars, accounting for 43% of the total trade volume of countries related to the Belt and Road. Private enterprises have become an important force participating in the construction of the Belt and Road.

Holding a group to the sea can also reduce the cost of overseas storage. Taking Whale Warehouse Technology as an example, through ecological cooperation with logistics real estate companies, financial leasing companies and contract logistics companies, the initial investment of retailers in applying smart warehouse is reduced to zero, thus further lowering the threshold for retailers to enjoy smart warehouse services. The overseas cloud warehouse market has a vast space, which can be divided into two categories: pioneering in emerging markets and competition in mature markets. In emerging markets, such as the Middle East and Southeast Asia, it is even more necessary to go out to sea in groups to jointly build overseas infrastructure and carry out systematic and intelligent upgrades; In mature markets, such as European and American countries, the volume is large, and the core appeal is to reduce costs, which can be considered from three directions: saving people, land and worry. Developed countries have high labor costs, so logistics robots can be used instead to save people. Adopt intensive warehousing logistics to meet different needs and realize "land saving"; Through the AI ? ? warehouse brain, digitalization is realized, the smart warehouse is highly transparent, and the management level is improved to achieve "peace of mind".

(B) localized operation

When products go out to sea, we should choose the sales channels according to local conditions and fully consider the local market demand. In the process of going to sea, China brands should not only rely on traditional sales channels, but also choose according to the characteristics of different markets. On the one hand, it can enter Amazon, Wal-Mart and other e-commerce platforms. This kind of shelf-type e-commerce has a rapid growth in performance during the traffic dividend period, but it has limited help for brand building. On the other hand, social e-commerce has just started in overseas markets and still has a large market space, which is expected to accumulate the long-term value of the brand. Although domestic social e-commerce is already a red sea, overseas social e-commerce is driven by algorithms. For example, Tiktok has performed well in Southeast Asia this year and is in the dividend period.

China brand should think about how to make a good brand, and not just be satisfied with the manufacture of products. Relying on cross-border e-commerce, China brand overseas enterprises have the ability to directly reach the global end consumers and procurement needs. Xingyun Group provides digital supply chain services for online and offline small and medium-sized retailers, and its scale has ranked first in China, providing strong support for brands to go out to sea. For example, Lehang Technology settled in Amazon last year, and simultaneously opened European sites, intensified product development, and launched a cost-effective sweeper with long battery life and large suction according to the usage habits of European consumers. In 2020, the annual sales increased to more than five times, of which 80% came from newly expanded European sites. With Amazon’s value-added tax compliance solution, Ningbo Kangda achieved tax compliance in seven European countries. This year, affected by the epidemic, Europe’s "home economy" broke out, and enterprises achieved a contrarian increase in sales, with an annual sales increase of nearly three times.

(3) Global brand building

China enterprises need to go through four stages to become global brands. Firstly, it is the stage of international trade export based on OEM and relying on exporters as intermediaries; Secondly, enterprises began to establish direct customer channels, enter Amazon and e-commerce platforms, and directly supply the internationalization stage of distribution channels; Then, iterate and optimize exclusive products for local users and domestic customers, and establish the international localization operation stage of local after-sales service and R&D team; Finally, it is the global brand era of global chess and global integration.

In this process, China enterprises are faced with two puzzles: product selection and brand building. For product selection, enterprises need to establish market knowledge and customer knowledge about overseas target markets, and guide enterprises to effectively formulate product matching, value schemes and sales plans through online and offline, first-hand data and second-hand information. For brand building, enterprises should not only understand brands as foreign names and logo, but also start with brand visual effects, brand positioning, brand stories and other aspects to bring endless stories of emotion and trust to customers. For example, Anker Anke Innovation, Shein Xiyin, Zaful Safu, Zhiou Home and other brands in cross-border e-commerce field have rapidly grown into the top brands in various market segments by relying on third-party platforms or self-built independent station platforms. Statistics show that there are more than 5,000 China brands in cross-border e-commerce field. Yuanqi Forest, Perfect Diary, POP MART, etc. of the new national tide brands also pay great attention to online channels in the process of brand going out to sea, and quickly establish brand mind with the help of cross-border e-commerce. China enterprises should take root in China, make full use of talents, culture, manufacturing and engineering dividends, and achieve sustainable development.

Five, the future prospects can be expected.

1. The changing trend of brand performance continues to deepen.

The three trends of China brand going out to sea in 2024 are expected to continue to deepen in the future. The ups and downs of global communication ranking will promote the rise of more emerging brands, while old brands will continue to innovate to maintain their competitiveness. For example, in the field of new energy vehicles, with the continuous efforts of BYD and other enterprises, its global influence will be further expanded, attracting more consumers to pay attention to the China brand. And Xiaomi and other technology companies will continue to make breakthroughs in the global smart phone and smart hardware market, and promote the position of China brand in the global ranking of communication power to be more stable.

The trend of strengthening the frontier position of the industry at sea will prompt more China brands to move from product export to industrial chain export. Taking the automobile industry as an example, not only the whole vehicle is exported, but also the related parts and technical services will gradually enter the international market. In the field of intelligent hardware, Xiaomi will also drive upstream and downstream enterprises in the industrial chain to go to sea together to build a more complete global industrial chain ecology.

The importance of authoritative media reports will continue to be highlighted. More and more China brands will not only spread widely on social media, but also further enhance their brand awareness and reputation through mainstream media reports and the promotion of video opinion leaders. For example, the overseas development achievements of BYD and Xiaomi will attract the attention of more authoritative media and set an example for China brands to go abroad.

2. Multi-dimensional promotion of international competitiveness

China brand will continue to enhance its international competitiveness with the help of multi-dimensional strategies such as stable quality, innovative design and precise marketing. In terms of quality, BYD has won the trust of consumers all over the world with its reliable new energy vehicle technology and high-quality manufacturing technology. Xiaomi occupies a place in the global market with cost-effective intelligent hardware products and constantly improving quality.

Innovative design is also the key to enhance international competitiveness. China brand will pay more attention to product appearance design, functional innovation and user experience. For example, Xiaomi’s smart phone has made continuous breakthroughs in design, and at the same time introduced more innovative functions to meet the needs of different consumers. BYD’s new energy vehicles are designed with a sense of technology and environmental protection, leading the global automotive design trend.

In terms of precision marketing, China brand will make full use of big data and artificial intelligence technology, deeply understand the needs of consumers in different countries and regions, and formulate personalized marketing strategies. For example, through cooperation with local operators in the European market, Xiaomi has accurately positioned high-end user groups and enhanced its brand image. Through localized marketing activities in the Thai market, BYD deeply understands the preferences of local consumers and enhances brand awareness.

3. The future development trend is good.

Looking forward to the future, the prospect of China brand going out to sea is very broad. With the sustained development of China’s economy and the continuous improvement of its technological innovation ability, China brand will play a more important role in the global market. In the field of new energy vehicles, China brand is expected to continue to lead the global development trend and promote the continuous progress of new energy vehicle technology. In the field of science and technology, China brand will be driven by innovation, bringing more intelligent products and services to global consumers.

At the same time, China brand will pay more attention to sustainable development and social responsibility. On a global scale, sustainable development has become an important standard to measure corporate social responsibility. China brand will actively respond to this trend, show the role of China brand and win the respect and support of global consumers by implementing the use of environmental protection materials, energy-saving and emission-reduction production processes and social responsibility projects.

In a word, the future prospect of China brand going to sea can be expected, and it will shine more brightly in the global market.

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