On December 22nd, 2023, during the winter solstice, Netease Cloud Music officially launched the 2023 Musician Annual Report for all musicians. Through detailed analysis of the creation and playback data, the interaction between musicians and platforms, and the good interaction between musicians and fans, it showed the musicians their musical performance in the past year in an all-round way. By setting up interactive modes such as "thank you letter for art powder", "annual fans" and "two-way trip", the good interactive relationship between Netease musicians and fans was once again demonstrated, which further consolidated Netease Cloud Music’s leading original music platform and music community status in China.

More comprehensively display the platform identity data and platform revenue information of musicians.Continuing the highlights of previous years’ annual reports of musicians, this year’s annual report of musicians has continuously enriched the information of musicians’ activities on Netease Cloud Music Platform in the past year, further optimizing the musicians’ experience of reviewing the creative process in the past year.
For example, on the basis of the information such as the identity of musicians added last year, the information of "best music partners" between singers and behind-the-scenes creators was added, so that each pair of best partners can be certified; In the data part, richer data dimensions such as the year-on-year growth rate of broadcast volume have been added, so that musicians can master their own work data more comprehensively; In the revenue part, the revenue changes compared with last year and the revenue of incentive money obtained through the "ladder project 2023" are also increased, so that musicians can better grasp their own revenue changes information.

Continue the design of thank-you note, and show the music more comprehensively. Relationship between people and fans.    Last year’s annual report of musicians reflected the relationship between musicians and fans in the form of report data for the first time, and set up a thank-you letter at the end of the annual report, which was widely praised by musicians and users. This year’s annual report of musicians continues to use this surprise design, and at the same time, it continues to innovate on the basis of the past, adding new data information such as the number of new fans this year and the year-on-year growth rate, so that musicians can fully understand the changes of their fans and better interact with fans.
At the same time, this year’s annual report of musicians also buried surprise eggs in this section. Musicians can not only see their "number one fans" and "close fans" this year and write thank-you letters for them, but also if they happen to be the fans’ "musicians of the year", the two sides can truly "go in both directions" and become each other’s musical confidants.

Add information about musicians’ participation in activities and present a good platform atmosphere.    In 2023, Netease Cloud Music launched a number of online and offline activities for musicians to help musicians better realize their creation, announcement and self-growth. In this year’s annual report of musicians, the information about musicians’ participation in activities is also fully reflected. For example, in the online activities section, the information of musicians’ participation in different activities such as "Stone Project", "Musician Growth Incentive Plan" and "Street Moves" will be displayed in detail, so that musicians can have a more comprehensive understanding of their interaction with the platform this year.
At the same time, in the "Appreciation" section, with the upgrade of this function in the "Ladder Project 2023", this year’s annual report of musicians also shows in detail the types and quantities of appreciation gifts received by musicians, so that the warmth conveyed by each heart can be accurately touched.

Creative tools use full display of information to help musicians create better works.In recent years, Netease Cloud Music has provided a large number of platform tools for musicians’ creation. This annual report of musicians also shows the use of related tools by musicians. For example, it shows that users use "Netease Tianyin" and "Netease Cloud Music X & ENSP;   Detailed information of different tools, such as Studio and Beat Zone, helps users to better grasp their own creative situation.

The online release of the 2023 Netease Musician Annual Report also drew a perfect conclusion for this year’s original Chinese music. As the largest gathering place of original musicians in China, Netease Cloud Music has exceeded 660,000 original musicians. In the future, Netease Musician Platform will work with more original musicians to create more beautiful and high-quality music works for all users, and let Chinese original music go further ahead.