Special feature of 1905 film network When it comes to racing movies, it was definitely a generation of memories of youth who was all the rage 16 years ago. Fujiwara Takumi, a fledgling city, and AE86, which drifts wildly on the famous autumn mountain, still impress many viewers.
Regrettably, amid the anticipation, we never expected a sequel to it, and we were temporarily unable to solve the suspense left by that year.
Recently, the producer, directed by Yixian Chen, starring,, and especially starring have been released.
It is noteworthy that the same racing theme, the same familiar Jay Chou.Whether it’s the "Tofu" in the playSalute, or off-stage, he gave AE86 to "idolize Winner".Wang JunThere is still a lot of linkage between Kay’s fable, All-powerful Storm and Initial D.
Arguably, the visual impact of racing movies, coupled with the blessing of Jay Chou’s aura, is still a bit interesting. But unfortunately, whether it is word of mouth or box office, it failed to replicate the glory of the past.
Why don’t the audience like watching it?
Douban scored 4.8, and the box office was just over 4 million, which was the result of the five-day release of All-powerful Storm. This performance is not worth mentioning at all compared with Initial D, which ranked sixth in the total box office in 2005.
No matter whether it is or not, films of the same kind that hit the box office are always willing to create the image of "burning blood", and the new work supervised by Jay Chou is no exception. But looking at the whole film, its performance is really difficult to prop up the corresponding stunt.
Director Yixian Chen admits that in order to remember the father who enlightened his car through movies, the story of Lao Shen and his son A Shen in the play is full of the shadow of himself and his father. In addition to family, the film’s excavation of the initial heart of the male owner Dujak’s racing car lies in his love for Lily; As for the root of the conflict with villains, it is rooted in the friendship break between Li Yifei and Song Jie, who used to be teammates.
Family, love and friendship go into battle together, and it is understandable to promote the development of the plot with rich emotional changes. However, the description of these feelings in the film has not been deeply explained and explored, and only a few strokes have passed by. Even the audience who have seen the film probably cannot resonate with it.
In addition, the process of the simulator champion becoming a real track champion is also described a little rough and deliberate. Especially when the theme of racing is put aside, All-powerful can be regarded as a story of a man’s "power generation for love", which is based on a weak plot and simple emotions. To some extent, it is difficult to talk about "blood".
Even in the racing scenes that can best arouse the audience’s emotions, the director tried his best to restore the exciting scenes of racing competition through multiple scenes, but the reason why the plot design helped the team win was based on the driver’s early judgment on rainy days. In the absence of clear foreshadowing or subsequent explanation, such an unpremeditated plot became a failure that the film could not ignore.
Undeniably, as a former professional racing driver, Yixian Chen has a deeper understanding and experience of professional racing than ordinary directors. The film covers a wide range of industry topics such as fleet operation and schedule strategy. Under the guarantee of sufficient investment, all kinds of "cool spots" such as "racing" and "falling" of burning money are also portrayed.
However, perhaps because he was an advertising director, Yixian Chen didn’t seem to have the thinking and method of shooting short films, and lacked the use of long shots and proper close-ups. Many shots that should have caused adrenaline surge were also complained by the audience that it was difficult to really get excited.
In the end, "large-scale MV" has become a concise review of fans; Not being loved by the public has also become the dilemma faced by All-powerful Storm.
Why don’t fans buy it?
The film quality is the key point that affects the market box office, but not all factors.
Some time ago, thanks to the excavation of the sinking market and the precise marketing of potential audiences, Douban scored only the sum of 3.5 and 4.1, and its box office performance still exceeded 100 million. This means that works that meet the pain points of potential audiences and have poor word-of-mouth performance still have the opportunity to turn over and counterattack.
As mentioned above, the quality of "All-powerful Storm" is doomed to be difficult to get out of the circle.
Jay Chou has a strong influence, his every move, can easily board the forefront of hot search. As a "living signboard" of "All-powerful Storm", he also contracted most of the heat sources before the film was shown with his own voice.
In fact, although he was a producer, guest star and personally composed music for the theme song, his appearance in the film was also very short. In the eyes of fans, this is just the name of the idol on the surface. The core of the real performance has little to do with it, so it is certainly not necessary to spend it.
Anyone familiar with Jay Chou knows that he often participates in film creation because of his interest. Starring "Initial D" because of car love; Starring because he likes basketball; Self-directed and self-directed because he likes music.
But it is a pity that, with the exception of "Initial D" and "Unspeakable Secrets", its screen performances are not remarkable, and Qi Fei’s masterpieces with word-of-mouth and box office are not produced much. However, although Slam Dunk and Love on the Rooftop have a general reputation, the box office of both films has also exceeded 100 million yuan, which, to a certain extent, also shows Jay Chou’s box office appeal.
Admittedly, this does not mean that fans can accept holding high Jay’s banner and playing "edge ball".
It’s not difficult to find out from Jay Chou’s resume that "All-powerful Storm" is not the first time he has been named as a producer of "bad movies". Four years ago, it also featured in the name of "Jay Chou Producer", but in the end, Douban scored only 4.6, and the box office did not exceed 4 million. It can be seen that Jay Chou has a strong appeal, but also has a group of savvy fans.
The lesson of "The Agreement of 10,000 Kilometers" will make fans hesitate to place an order to watch movies. At the same time, as countless idols born in the 1980s and 1990s, Jay fans are getting longer and longer with the years. At the same time, they are more mature and rational, and it is difficult to buy "bad movies" named after idols.
Back to "All-powerful" itself, looking at the film’s creative team, Jay Chou is the producer, his best friend is the producer, his wife Hannah Quinlivan is the heroine, and his younger brother Karry is the special star. In the words of fans, this is a "Jay Chou Friends Circle Movie", which is a work tailored by Jay for his wife.
Perhaps, if Hannah Quinlivan’s performance is awesome, it’s natural for fans to love me, love my dog. But unfortunately, she didn’t surprise everyone and couldn’t attract fans. Her poor acting skills were even discouraged by everyone.
It is worth mentioning that some senior fans have also expressed another view. From the variety "Travel Notes of the Week" to the movie "All-powerful Storm", Jay has often appeared in public with relatives and friends in recent years.
As fans, they can understand the idol’s mentality, but they don’t accept the works that are not centered on Jay Chou and start to consume the aura he has accumulated for many years. In the eyes of fans, they are still looking forward to seeing Jay’s new attempt, but they are unwilling to support his over-consumed works.
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Just as Jay Chou didn’t become the lifeline of All-powerful, the core of winning in the market, regardless of the publicity stunt of any work, is the quality of the film.
Take the National Day in 2018 as an example, the main theme is to continue the Mahua FunAge style and the charm of "Shen Teng", and the box office before the screening is expected to be as high as 2.5 billion+. However, after the release, it was vomited by a large number of audiences because the goods were not right. The word-of-mouth of the film Douban plummeted from 5.9 at the opening of the painting to 4.6, and the film arrangement rate dropped from 35% on the first day to 20%. Finally, the box office stayed at 600 million, far below the box office expectations, and even less than half of the previous box office.
In the final analysis, the audience is more willing to enter the theater for high-quality content. Beyond gimmicks, works should return to the essence of creation. Only in this way can our film develop positively.
