分类： sangna

Today, China’s first, large-scale and high-performance luxury pickup mountain and sea gun built by Great Wall Gun was officially unveiled at Chengdu Auto Show. Also unveiled on the same stage are the innovative pickup truck models such as the New Farmer Edition of King Kong Gun (parameter picture), the Firebomb Rage Qingqi, and the high-end customized version of the Great Wall Gun RV.

The new car named "Shanhai Gun" is the result of global collection and users’ co-creation. Shanhai Gun is based on the world’s leading intelligent professional off-road tank platform. Shanhai Gun is equipped with a 3.0T V6+9AT power system, and the whole system comes standard with Borgwarner 4A+LOCK four-wheel drive system. In addition, Shanhai Gun will be equipped with a new 2.4T diesel and 2.0T gasoline HEV power combination.

Shanhai cannon has the world’s first electric welcome adjustment in the back of pickup truck, and a number of innovative patented technologies to realize the ultra-quiet experience of NVH in the back row, high-order intelligent driving assistance, automatic parking and other technical configurations. Not only that, Shanhai artillery also has the first domestic tailgate split+flat design; The space layout of the three-door trunk is the first in China, and the partition can be adjusted and disassembled at will. The trunk is reserved with 18 matrix anchor points, giving users more creative space and creating a truly super fun universal modified car.

At the Chengdu Auto Show, Great Wall Gun also brought the innovative "trendy" King Kong Gun new farmer version in the field of fashion commercial pickup trucks, as well as the personalized modified "explosive" firebomb angry Qingqi and the high-end customized version of Great Wall Gun caravan.

The new farmer version of King Kong Gun exhibited this time is a brand-new mass production version, which was jointly created by Great Wall Gun, Extreme Flying Technology and Jiurui Automobile. New Farmer Edition is committed to creating efficient work assistants for the vast number of new farmer users and helping smart agriculture to flourish.

King Kong Gun New Farmer Edition provides a complete modular box and a roof drone platform at one time, which can load two plant protection drones at the same time, and can complete plant protection operations of nearly 1,000 mu of farmland in a single day. The whole vehicle is also equipped with special trays and fixed points for unmanned aerial vehicles, batteries, accessories and other equipment, which can avoid damage caused by bumps in complex road conditions and make loading and unloading more convenient.

Firebomb Angry Qingqi is another modified model jointly created with Top Fire since the Great Wall Gun released the "Shell Project". The 2.0T high-power engine independently developed by Great Wall is adopted to match ZF 8AT transmission.

Rage Qingqi follows the appearance of firebombs. At the same time, the portal bridge and the front and rear guard bars are modified, and the chassis is heightened to bring better approach angle/departure angle and better passability. Hidden trailer hook makes off-road more calm. The air inlet of the wading throat is attached to the car body, which makes the air intake smoother.

The high-end customized version of the Great Wall Cannon caravan was officially listed at the Chengdu Auto Show with a starting price of 468,000 yuan. The Great Wall Cannon caravan is equipped with 2.0T engine +8AT gearbox, matching with Borgwarner TOD intelligent four-wheel drive system, central differential and rear axle electronically controlled differential lock. The new car is also equipped with 840Ah Great Wall Honeycomb lithium battery, 150L clean water tank +35L antifreeze water tank.

On August 18 this year, the third anniversary of the brand, Great Wall Gun officially opened the brand 2.0 era, comprehensively TO C, and created a global user brand. On August 25th, POER Space, the world’s first high-end pickup image experience store of Great Wall Gun, opened in Chengdu.

On December 25th, Lei Jun, founder and CEO of Xiaomi Technology, issued a message on the official social platform, saying: "This time, only technology will be issued, and no products will be issued. See you at 2 pm on December 28 (this Thursday). " The picture is the chassis of the vehicle. It is worth mentioning that the official Weibo of Xiaomi Automobile has also been officially launched, and the poster has been released simultaneously with the text "See you at 2 pm on December 28." . According to the available information, Xiaomi SU7, the first medium and large car owned by Xiaomi Automobile, will be unveiled on the same day (December 28th).

The new car has been declared before, and several versions will be launched, which are divided into three versions: standard version, Pro and Max. Available in four endurance versions of 628km, 668km, 800km and 750km.

Presumably, you are already familiar with several declaration drawings of Xiaomi SU7, but as a rule, let’s simply review it. Xiaomi SU7 was designed by Li Tianyuan, a designer of BMW iX, and applied the popular elements at the design level. The whole car is concise and sporty. Specifically, the car adopts a rounded polygon headlight group, and the interior adopts a light cavity structure similar to a herringbone element, which is matched with a large trapezoidal air inlet below, so that the recognition degree is high.

From the side of the car body, the car uses embedded hidden door handles to optimize the drag coefficient of the car. At the same time, the car adopts double five-spoke rim shape to enhance the sporty atmosphere. In terms of tail, Xiaomi SU7 adopts a penetrating taillight group, which is fashionable and personalized with the unique diffuser decoration below. In terms of body size, the length, width and height are 4997/1963 /1440mm and the wheelbase is 3000mm respectively.

The new car is expected to provide three versions: basic version, Pro and Max, which are different in configuration, such as laser radar, which is also the usual practice in the industry. In terms of power, Xiaomi SU7 will provide a front and rear dual-motor version and a single-motor version. The former has a front and rear motor power of 220 kW/275 kW; The motor power of the latter is 220kW.

At the same time, according to the announcement information, Xiaomi SU7 will be equipped with two battery pack options, 73.6kWh and 101kWh, of which 73.6kWh is a lithium iron phosphate battery provided by Foday, with a 400V voltage platform, battery life of 628km and 668km respectively, and the total mass of the battery pack is 579kg；; 101kWh is a ternary lithium battery provided by Contemporary Amperex Technology Co., Limited. It adopts 800V high-voltage platform, and its battery life is 800km and 750km respectively, with a total mass of 645.8kg.

　　After the outbreak suddenly came, Sun Chunlai, who has 337 offline stores and more than 2,000 employees, wrote a letter to all employees on the seventh day of the first month. He bluntly said that the two major expenses of store rent and employee expenses made him on the verge of collapse. He decided not to lay off employees and encouraged everyone to "find ways to keep the enterprise alive together" and "reduce costs and increase efficiency".

　　Affected by the epidemic in COVID-19, the local skin care brand founded by Sun Chunlai accounted for 75% of the sales of offline stores, which fell to 5% during the Spring Festival this year. Enterprises actively helped themselves and opened a cloud store online. More than 2,000 employees all worked online. Sun Chunlai personally got on the horse, led the shopping guide to open a live broadcast and "brought goods" with professional skin care knowledge. Fifteen days after the letter was sent, the sales volume was even higher than that of the same period last year, with an average of more than 3,000 new members added every day.

　　Offline freezing, online expansion, cloud selling houses, cloud selling cars, cloud chefs, cloud stores, etc. appeared intensively in a short period of time. In February, there were more than 100 occupations on Taobao Live, and merchants opened Taobao Live to sell goods by 50% year-on-year, of which more than 20% came from offline stores. Many occupations have been "forced" to go to the cloud. Can this short-term self-help means become an opportunity for enterprises to transform in the future?

　　Live broadcast allows enterprises on the verge of bankruptcy to save themselves in 15 days.

　　Sun Chunlai, who once bluntly said, "I won’t broadcast it live", went back on his word. The 50-year-old "old man" talked about cosmetics in front of the camera, but 60,000 people watched it and sold more than 400,000 yuan of products, which was "completely beyond imagination".

　　This is a typical brand whose sales model depends on offline stores. During the Spring Festival, it was originally a "golden week" for sales. However, due to the epidemic, the sales of offline stores were "frozen" and the whole company was "forced" to broadcast live: the shopping guide trapped in Wuhan’s home was broadcast live, and the shopping guide working in the store was also broadcast live, with remarkable results.

　　On February 1 ST, Sun Chunlai’s brand store resumed work in a comprehensive way. On the first day, they held a cadre meeting online, and on the second day, they held a video conference for all more than 2,000 employees to explain the way of transformation.

　　Not everyone can adapt to the new working condition at once. On the first day of the live broadcast, Sun Chun came to a live broadcast room opened by a shopping guide and found that there were only two of them in the live broadcast room. Although the shopping guide explained it professionally, the makeup displayed in the live broadcast was not professional.

　　They invited a professional team to help with the transformation and learn how to make up in the live broadcast, how to set the scenery, how to explain, how to make friends, and so on. The shopping guides gradually adapted to the scenes in the live broadcast, and the makeup displayed was gradually refined. They found that relying on professional knowledge to promote products and teach makeup artist online can also attract customers, and the online customer unit price can reach more than 1,000 yuan, which is a high customer unit price in the cosmetics industry.

　　Today, 90% of Sun Chunlai’s brand sales come from online.

　　The difficulty of change is that more than 2,000 people have to adapt to the "no meeting" cloud office. At first, everyone can’t find a working state without meeting. Later, the company stipulated that employees and bosses should also pay attention to appearance and have a sense of ceremony when working online. Cloud office has also revised the organizational structure of the enterprise, from the original hierarchical structure to the fact that people are now brought into the working group online at any time. After everyone adapts, the efficiency is higher than before.

　　Sun Chun said: "I originally expected that the cash flow would be gone in two or three months, but now it can be said that with the current performance, we can save ourselves."

　　Multi-industry rapid live broadcast with goods to earn and drink also puts forward new requirements.

　　It’s not just cosmetics shopping guides that are forced to broadcast live, but also real estate sales, car sales and kitchen chefs. Previously, most of these were sales models of "you can’t sell things until you get to the scene".

　　Affected by the epidemic, sales offices in more than 60 cities across the country were temporarily closed. Tang Lin, a real estate seller in Liuzhou, Guangxi, began to "sell houses in the cloud" on the Internet. Through the live screen, he led netizens to visit the real estate sold.

　　Tang Lin revealed that the highest live broadcast was watched by 60,000 people. After the live broadcast, more than 20 people added him to WeChat. Usually, he can only show two groups of customers a day offline. "The live broadcast brought good exposure and improved efficiency."

　　Real estate sales live broadcast is not simply moving offline to online, but changing from "one-to-one" to "one-to-many" introduction, and sales can not recommend products to customers with personalized needs. Tang Lin bluntly said that the characteristics of real estate decided that netizens would not make a down payment on the spot. At present, the live broadcast focuses on customers’ first understanding of real estate.

　　The catering industry is one of the industries greatly affected by the epidemic. On the day when Taobao Live announced the zero threshold, 31 well-known catering enterprises signed up for broadcasting. Dongpo, Meizhou was the first to move the kitchen to the live broadcast room, and let the chef teach netizens to cook Yuanxiao, Maoxuewang and other dishes.

　　Du Junhui, director of the e-commerce department of Dongpo, Meizhou, said that the live broadcast was originally to avoid the risk of returning to work and add fun to people living at home. I didn’t expect netizens to like it a lot. From 0: 00 pm to 7: 00 pm on February 17th, the sales of its Tmall flagship store increased by 1400% compared with the same period of last year, the sales of lunch meat increased by 2175% compared with the same period of last year, and the sales of sausages increased by 1561% compared with the same period of last year. The new product, braised pork with plum vegetables, which has just been launched, has entered the top three of the best-selling goods in the store. The turnover brought by another well-known catering brand "Xiaolongkan" through Taobao live broadcast on February 17 increased by 1200% compared with January 17 a month ago.

　　4S shops selling cars have also been closed due to the epidemic, and it is difficult for many car companies to attract customers to the stores by sending masks. They have also joined the ranks of live car sales, and many car companies have introduced discounts for online channels. According to incomplete statistics, 23 global automobile brands, such as BMW and Audi, have started to sell cars, with at least 100 live car broadcasts every day.

　　Yintai Department Store requires all the shopping guides to take up their posts, and specially opened a Taobao live broadcast special for 10 Hubei shopping guides. The whole live broadcast lasted for 3 hours, attracting 75,000 consumers to watch, which is equivalent to the weekend passenger flow of a top shopping center.

　　Enterprises facing operational pressure under the epidemic seize the "life-saving straw" of live broadcast, hoping to increase their income and expand new channels. The live broadcast platform seizes the opportunity to attract new members and help enterprises transform.

　　Jane Rou, the head of the Taobao Live Cloud Work Project Team, said that the project team is now docking a new "cloud career" every day, and according to the special circumstances of different industries, it has opened up various resources and technical forces to help them "work in the cloud" smoothly.

　　The reason why so many industries have switched to live broadcasting with goods is because the epidemic has temporarily changed people’s consumption scenes and constrained people’s offline consumption. Most people stay at home, but the demand for entertainment and shopping still exists, even more vigorously.

　　Experience and service should keep up with live broadcast or become a must for sales.

　　Although live delivery is very popular, some consumers think that this is a "no way" under the current situation.

　　Consumers are used to online shopping, but due to the limited logistics under the epidemic, consumers who are attracted by live broadcasts cannot receive the goods, which affects the shopping experience. Consumers who like offline shopping prefer the beautiful offline experience, such as online cosmetics stores, in addition to shopping, they can also enjoy on-site skin care, guidance and other services.

　　There are also some live broadcasts that can’t really "bring goods". This is true for large-scale consumption such as selling cars and houses. The live broadcast only helps consumers to understand the products conveniently and quickly at home, but it can’t meet the needs of consumers to touch and see them on the spot. After the epidemic has passed, consumers still need to go offline to purchase, and finally place an order online, just for the online preferential price.

　　If sales want to transform through live broadcast, they also need professional knowledge and services, and prepare for online display. In the interview, the reporter found that the shopping guide trying to broadcast live is not simply "building a mobile phone". Most of them have experienced the process of self-improvement. Appearance, style, professionalism and fan accumulation have become the means for cloud shopping guides to stand out from the encirclement, which is also inseparable from the professional help of the live broadcast platform.

　　The data of Yintai Department Store also shows the advantages of "experienced" shopping guides. The number of consumers who open a live broadcast service is equivalent to the passenger flow who has returned to work for six months, and the sales generated by a live broadcast is equivalent to a week’s work in the store.

　　In addition, a large number of live broadcasts of sales transformation also bring homogenization concerns. Jiang Xinjie, commercial assistant president of Yintai Department Store, believes that live broadcast is a process of digitizing people, and people’s different needs will naturally be diverted to head customers and waist customers, which can be seen from the data. The new retail industry has changed from focusing on goods and shopping malls to focusing on shopping guides and consumers. In the future, all members of Yintai’s shopping guides will try to broadcast live.

　　Jane Rou believes: "Taobao live cloud work started because of this epidemic, but it will not end because of the end of the epidemic. Many companies and individuals have seen their potential through cloud work. "

　　Another point worth noting is that most of the enterprises that currently broadcast live are well-known big brand enterprises, and they "bring their own traffic", and there are very few small and medium-sized brands in the live broadcast. In addition, the anchors also show their talents, and it is not only relying on professional knowledge that can highlight the encirclement, but sometimes relying on other talents or characteristics to "suck powder".

　　However, it is foreseeable that enterprises will include live broadcast in the future after this special period of last resort.

　　Sun Chunlai’s brand has adjusted the development direction of the company because of the success of live broadcast. Not only will the live broadcast be normalized in the future, but also a new offline store renderings will be designed within a few days: the new store will cancel the checkout counter and shelves, leaving only the display stand and turn the store into a live broadcast room.

　　"This year, the number of offline stores will not be reduced, and the performance requirements will not be reduced. It is just a complete transformation of the store model, improving digital live broadcast, transaction, promotion, publicity and customer service, and one more way to communicate, interact and communicate with customers." Sun chun said.

　　Zhongqingbao Zhongqingwang reporter Lareina C Source: China Youth Daily

With the continuous development of science and technology and the improvement of people’s living standards, many people can’t live without computers now. We need laptops at work and at home for leisure. No matter how good the quality of this electrical product is, it is inevitable that the machine will not work during use. so The laptop won’t turn on What are the correct processing steps? How to deal with it correctly? Let’s learn more about it together.

One, The laptop won’t turn on Correct processing steps of

step

The first step is to analyze according to the specific situation. If the power supply doesn’t respond, we need to check whether it is a power supply, poor contact, hardware and other problems. If it is, then go to the second step. If it is unable to enter the system, it may be an operating system or software problem, and go to the third step.

Second step

If it is determined that it is a power problem, check whether the power cord is plugged in properly, and then check whether the plug is loose. If the notebook you are using is a battery, plug it in and try again. You can go to a friend or go to a computer repair shop or a sales store to find the same type of power supply and try it. After plugging in the power, press the power button again. If it still won’t turn on, press it for a while. If someone else’s power supply can be switched on, it means there is something wrong with the power supply. If it proves that there is nothing wrong with the power supply, it may be the hardware. Go to step 5.

Third step

The operation flow of the third step is like this. First, press F8 for a long time, then enter the options page, select "Last Correct Configuration" and press enter. If you can get into the system, it is likely to be caused by virus infection, incompatibility between hardware drivers and the system, operating system and so on. After entering the system, run anti-virus software to kill the virus. If there is virus, restart the computer after anti-virus. If it is not normal, it may be caused by incompatibility between device drivers and programs. Delete drivers such as video cards and network cards, and restart after deleting drivers. If there are still problems, then go to the next step.

Fourth step

Repair, install or reinstall the system, set "CD-ROM drive as boot device" in BIOS, then insert the system disk, and press R key to "repair and install". If the fault remains, just at the beginning of entering the system, choose "one-click gost restore system" or reinstall the system using the system disk.

Step five

The fifth step is the hardware problem. The first thing we need to do is to disassemble the notebook, and then check whether the hardware is loose. Generally, if the hardware is not plugged in properly, there will be an alarm sound. Long sound means that the memory stick is not plugged in tightly, one long and one short means that there is a problem with the memory or motherboard, and one long and two short means that the graphics card is wrong. If there is too much dust inside the notebook, clean it first. In addition, we should pay attention to whether it is caused by the new hardware. If it is normal before replacing the hardware, it will be abnormal after replacing it, then check whether it is compatible. If it can’t be started at this time, send it for repair, and professionals will check whether there is any problem with your hardware one by one.

Second, the notebook computer can’t be turned on. Matters needing attention

There are many reasons why the notebook computer can’t be turned on. We must not be upset during the investigation. We must be careful and careful during the inspection. If we don’t know much about the computer, don’t tinker with it to avoid more damage. The solution is to find a professional to repair it in time.

The above is the relevant content about the correct processing steps of notebook computer not turning on, I hope it can help everyone!

● Active sound technology to create a sound theme compatible with brand/vehicle positioning.

　　To tell the truth, when I first heard about active acoustic technology, I didn’t quite understand it. I didn’t know what kind of function it was. Later, after in-depth understanding, I found that "initiative" here refers to the intention of the manufacturer, while "sound" refers to sound, prompt sound and sound effect.

　　Through sound design, Active Sound combines the overall atmosphere of modeling, interior decoration and lighting to create a harmonious driving environment integrating vision, touch and hearing, and endows BYD’s exclusive sound with connotation and emotion.

　　The types of active sounds include warning sounds, such as seat belt warning, gear shifting, steering, double flashing and radar warning; Brand-specific sounds to enhance the experience, such as start/stop, welcome sound and sports sound. The exhaust sound generated by the popular sound wave system is actually one of the forms of active sound.

● How does the initiative of Dynasty brand and Ocean brand sound?

　　The theme of the active voice of Dynasty brand series cars will be national style and national tide, based on China five-tone style, which is elegant, atmospheric and has traditional cultural heritage. For models named after different dynasties, the active sound will be played by typical instruments of different dynasties, and the consonants will be integrated into the notes of subdivided models. For example, the theme sound of the power-on and power-off of the Tang model is mainly pipa timbre, which is smooth and elegant, calm and textured. The Yuan model takes guqin as the theme tone, and birds and whistles are added to the consonants, reflecting the outdoor, natural and young rhythm.

More exciting videos are all on the car home video platform.

"Han DM-i Active Acoustic Technology Beta Experience Video"

　　The theme of the active sound of Ocean brand series vehicles is natural fashion, the theme is minor in music, and the sound of waves is consonant, which is lively, smooth and rhythmic. Marine life series models introduce dolphins, seagulls, (|) and other beautification bionic sounds to increase interest and vitality. Warship series models introduce the sound elements of departure whistle and waves beating the hull, which is unique.

More exciting videos are all on the car home video platform.

"dolphin active sound technology experience video"

　　At present, the active voice of dolphins has been pushed to customers’ vehicles through OTA upgrade. In the video above, Han’s active voice is a test version, which will be different from the final version.Active acoustic technology is expected to be pushed to Yuan Plus, Seal, 2022 Han/Tang under BYD brand, D9 under Tengshi brand and subsequent new models one after another this year..

● BYD Active Sound Development Course

　　BYD Active Sound Project was formally established in February, 2021. It adopts multi-department and cross-disciplinary cooperation within the enterprise and cooperates with ——ANSYS, the world’s largest simulation technology company, outside the enterprise.

　　The subjective evaluation of active sound by the internal listening group in April 2021 is a very important time node, and the evaluation result has become one of the important reference factors for subsequent design and development. The ratio of male to female in the internal listening group is close to 3:1, and the ratio of people over 30 years old and under 30 years old is close to 1:2. These listening staff come from different positions of BYD, including designers, engineers, sales and administrative personnel.

　　As we can see from the above picture, the frequency spectrum of an active sound is superimposed by the frequency spectra of multiple sound materials. Therefore, both musicians and engineers play the role of creators in the development of active acoustic technology.

　　BYD Dolphin’s steering prompt tone is designed in a narrow band, which makes it feel smart, clear and clean. Byd Han’s turn warning sound adopts the way of designing the main and consonants separately. The consonants are broadband audio, presenting a pleasant and textured sound. The creation of active sound not only needs musicians to provide creative inspiration and materials, but also needs engineers to engineer the sound, so only the musicians and engineers can work together to achieve excellent results.

● Musicians behind BYD’s active sound music

　　BYD hopes that the sound source of active sound comes from musical instruments and natural sounds, rather than the more common mechanical sounds and electronic synthetic sounds. So I found Fang Yi, a famous music producer and impromptu piano instructor in Guangdong. Another more important reason for BYD’s cooperation with Fang Yi is that Fang Yi is more willing to cooperate with BYD’s engineers to explore more possibilities of active sound design, rather than just providing music material creation services.

　　As mentioned earlier, the music materials played and produced by Fang Yi will not be directly applied to the car, but need to be redesigned and optimized by professional sound design software to form a sound source library and finally implemented in the car. It is the close cooperation between "engineering male" BYD and "Artist" Fang Yi that enables the active acoustic technology to be put on the new car in such a short time.

● Full text summary:

　　From the actual experience, BYD’s active sound technology can provide users with a novel auditory experience above quietness, which can be better realized in cars of this level and with good quietness. BYD’s active sound technology has given different sound themes to each of its brands. The models under the brand adopt a unified melody, but each has its own personality in sound details, showing a unique charm of harmony but difference. This enhances the recognition of vehicle brand on the sound level, and highlights BYD’s strong brand confidence. (Photo/Text/Photo/car home Chang Qinglin)

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun