Game "Shadow Torch City" scene
Game "Shadow Torch City" scene
This is a bright color in spring. Yesterday, a set of exciting figures came from the Shanghai online publishing management work conference-the online game industry in Shanghai achieved sales revenue of 128 billion yuan, accounting for one-third of the country; Online literature achieved a sales income of 11.94 billion yuan in the whole year, and continued to dominate the domestic market; The total output value of the e-sports industry is 26.9 billion yuan, of which the income from competitions exceeds 6 billion yuan, accounting for half of the domestic market.
Shanghai’s online publishing industry has maintained a steady development trend in its innovation. With the arrival of a series of important events and activities such as China International Digital Interactive Entertainment Exhibition ChinaJoy and Global E-sports Conference, 2023 will be another wonderful year for Shanghai’s online publishing industry.
Turn sideline business into main business
In recent years, the social value of games and e-sports has received more and more attention and recognition. In many aspects such as scientific and technological innovation, cultural heritage, education and medical care, game e-sports are being completely broken. Nowadays, online publishing enterprises in Shanghai further explore the positive value of game e-sports, launch new explorations in many directions, and strive to make the current sideline business into the future main business.
As the application test interface of digital twins, virtual reality and other technologies, "game+technology" has become the core tool and innovation base to promote the digital transformation of different industries, and it can provide new technological innovation impetus for industrial manufacturing, autonomous driving and smart cities in the future. For another example, in the field of "game+medical care", with the in-depth application of medical big data, various digital therapies continue to broaden the boundaries. Studies have shown that the global digital therapy market is expanding rapidly, and it is expected to grow from $4.22 billion in 2021 to $18.06 billion in 2028, making it a market with great development potential. In this regard, Shengqu Games began to lay out the fields of digital medicine and brain science research very early, and Polk City’s "Gamification Digital Therapy Strategy" has also achieved good results in recent years. In addition, such as "games+non-legacy" and "games+cultural relics" have also become industry consensus models, realizing the integration of artistic pursuit, cultural heritage and commercial interests.
The "Game+"model, relying on more and more high-quality products, will embark on a new path of outward exploration, cross-border empowerment and positive value amplification.
Let the pioneer become the top stream
From July 27th to July 31st this year, China International Digital Interactive Entertainment Exhibition ChinaJoy will be held in Shanghai, which is one of the largest events in the world in the field of online publishing and digital entertainment. This year’s ChinaJoy coincides with its 20th anniversary and is of great significance for activating the Shanghai cultural market.
In addition to ChinaJoy, the 3rd China Game Innovation Competition and the 7th Online Literature Essay Competition will be held this year to select and encourage masterpieces. At the same time, excellent works and projects of online games, online literature, e-sports and integrated publishing will be supported through Shanghai Wenchuang Fund. When these large-scale events and activities, which connect the historical context of Shanghai’s digital publishing field, become bigger and stronger, and become the national and even global top stream, Shanghai’s digital publishing strength and China’s excellent works will be seen by the world.
Don’t think that in Shanghai, only big factories have opportunities. As a small and micro enterprise with only 20 people, the game "Shadow Torch City" developed by Titanium Nuclear Network brings positive thinking. Zhang Mao, the founder of the company, revealed: "Shadow Torch City takes cartoon animals as the protagonist and tells a serious anti-war story. The artistic design of the game incorporates a lot of Shanghai elements to form an innovative visual style, which is an important part of this product to win the attention of players and media at home and abroad. " Although Shadow Torch City is only a small and medium-sized work, it not only scored 85 points on the largest game platform in North America, but also was selected as the "Golden Palace" game by the most influential game media in Japan and successfully went to sea.
What is worth looking forward to is that in the loose and healthy soil of online game industry in Shanghai, more "Shadow Torch City" is still on the road.
Reporter Hua Xinyi
Source: Xinmin Evening News