On July 17, the MAZDA EZ-6 (hereinafter referred to as EZ-6), the first B-class sedan based on the pure electric platform of Changan Mazda, was rolled off the production line at the Nanjing factory. Nanjing Mayor Chen Zhichang, Nanjing Municipal Committee Standing Committee Member and Jiangning District Party Secretary Lin Tao, and relevant leaders such as Nanjing and Jiangning Districts, Wang Jun, President of Changan Automobile, Executive Director of Mazda Automobile Co., Ltd., and Chairperson of Mazda (China) Nakajima attended the new car launch ceremony and jointly witnessed the signing of the Changan Mazda New Energy Vehicle Cooperation Project.
[Left 5: Chen Zhichang, Mayor of Nanjing, Left 4: Lin Tao, Standing Committee of Nanjing Municipal Party Committee and Secretary of Jiangning District Party Committee, Right 5: Wang Jun, President of Changan Automobile, Right 4: Executive Director of Mazda Automobile Co., Ltd., Chairperson of Mazda (China) Nakajima]
Since it settled in Nanjing Jiangning Economic Development Zone in 2005, Changan Mazda has received care and guidance from government agencies at all levels in Nanjing. At the launch ceremony, Nanjing Mayor Chen Zhichang said that since its establishment in February 2005, Changan Mazda has been rooted in Nanjing for nearly 20 years and has made positive contributions to Nanjing’s automobile industry and economic and social development. The successful launch of the EZ-6 and the signing of the cooperation agreement on new energy projects mark that Changan Mazda’s development stands at a new starting point. The successful launch of the EZ-6 is not only an important moment for Changan Mazda to accelerate its strategic transformation to new energy, but also an important step for Nanjing’s automobile industry to continue to move towards the new energy vehicle track.
[Speech by Chen Zhichang, Mayor of Nanjing]
Lin Tao, a member of the Nanjing Municipal Committee Standing Committee and secretary of the Jiangning District Party Committee, spoke highly of the signing of the Changan Mazda new energy project: "The cooperation and friendship between Changan Mazda and Jiangning has 19 years to learn from, and there is a wonderful new journey to look forward to in the future. It will surely become a leader in the new energy vehicle industry in Jiangning in the process of accumulation. Three months ago, Changan Mazda’s first engine electric drive product was rolled off the assembly line in Jiangning; a month ago, Changan Mazda signed a new round of cooperation agreement with Jiangning Development Zone; today, we jointly witnessed the launch of new models and the signing of new agreements, marking a higher level of cooperation between the two parties."
[Secretary of Jiangning District Party Committee, Lin Tao delivered a speech]
Wang Jun, president of Chongqing Changan Automobile joint stock company and chairperson of Changan Mazda Automobile Co., Ltd., said that at present, China’s automobile industry is accelerating its transformation to high-end, intelligent and green, which is both a challenge and an opportunity. It also brings new opportunities for Changan Automobile and Mazda to further deepen cooperation. For a long time, Changan Automobile and Mazda have established and maintained a long-term and good strategic cooperative relationship. Whether it is strategic demands, business philosophy, product technology, channel layout, globalization and other aspects, they are highly compatible, fully trusting, open and sharing, setting a benchmark for joint venture cooperation.
[President of Changan Automobile, Wang Jun delivered a speech]
As one of Mazda’s most important overseas markets, China’s auto market has risen to the forefront of the world in a new round of automotive industry upgrading. In April 2023, Mazda officially announced the business transformation plan for the Chinese market, and joined hands with Changan Automobile, a joint venture partner in the Chinese market, to establish a new cooperation model to promote Changan Mazda’s comprehensive transformation to new energy. For more than a year, the parent companies of the two sides have reformed the product development model, with a cumulative investment of nearly 10 billion yuan. Resources such as talents and equipment have been quickly put in place, and a new cooperation model – "Joint Venture 2.0" has been explored and established. With Changan Automobile’s world-leading electrification and intelligent capabilities, it has empowered the Mazda brand’s century-old car-making heritage, giving full play to the strengths of both parties, and achieving the effect of 1 + 1 > 2
[Changan Mazda New Energy Vehicle Project Cooperation Signed]
"The launch of the MAZDA EZ-6 is just our starting point. With the signing of the Changan Mazda new energy vehicle project, we will continue to strengthen our close communication and co-creation activities with Changan Automobile, the most important partner in China, and the joint venture Changan Mazda. We will continue to uphold Mazda’s core DNA to create unique Mazda products for customers in the global market and become a more supported brand by customers around the world."
[Mazda Motor Co., Ltd. Executive Director and Chairperson of Mazda (China), Mr. Nakajima delivered a speech]
As one of the first automotive brands to enter the Chinese market, Mazda has been deeply involved in the Chinese market for 32 years. It has successively introduced many classic best-selling models such as MAZDA 3, MAZDA 6, MAZDA CX-5 to the Chinese market. With unparalleled driving pleasure, Mazda has nearly 3.90 million users in the Chinese market. There is no doubt that the Chinese market has become one of Mazda’s most important overseas markets. As the latest achievement of the cooperation between Mazda and Changan Automobile, the EZ-6 has integrated Changan Automobile’s world-leading electrification and intelligent technology on the basis of maintaining Mazda’s unique design style, "integrated" driving pleasure, and top-notch safety performance. At the same time, the EZ-6 will also be powered by pure electric BEV and extended-range REEV, making it the only model in the joint venture B-class sedan market to offer extended-range power options.
[MAZDA EZ-6 offline]
As the flagship of the joint venture new energy car, the intelligent strength of the EZ-6 was particularly praised by the guests. Mayor Chen Zhichang observed the EZ-6’s tracking reversing, remote control parking and automatic parking demonstrations on the spot. The EZ-6 vehicle is equipped with 4 megapixel high definition panoramic cameras and 12 high performance ultrasonic radars, which can identify 108 different types of parking spaces such as vertical, horizontal, oblique, and no parking space lines. It has five intelligent parking functions: automatic parking, remote control parking, remote control entry and exit, remote intelligent parking, and tracking reversing, which can bring users a super intelligent and super convenient automatic parking experience.
The successful rollout of the EZ-6 has opened a new chapter in the joint venture new energy. Through this new model, Changan Mazda hopes to still provide users with exciting designs in the era of electrification, so that the driving of electric vehicles can return to "people-oriented", so that electric vehicles can also have the driving pleasure comparable to fuel vehicles, so that the spiritual world of every car lover becomes fuller and more brilliant, so that everyone can "once again be fascinated by MAZDA". At the same time, starting from the signing of this new energy vehicle project cooperation, Changan Mazda will continue to invest more than 10 billion yuan in research and development funds in new energy projects, accelerate the incubation speed of subsequent new energy models, and continuously promote the high-quality and sustainable development of our country’s new energy vehicle industry.