Nanjing’s "Diandude" is on fire. A Cantonese-style tea restaurant that has only been in Nanjing for more than 20 days has gained more than 1,300 comments from the public. However, the opening of the store has also brought troubles to the store — — The "yellow cattle" stared at the diners who lined up to eat. On the idle fish of the second-hand trading platform, search with "Diandude Nanjing" as the key word, and there are not a few "scalpers". Small table 70 yuan, middle table 80 yuan, and big table 100 yuan will be charged separately when they enter the store.
You have to find a "scalper" for a meal. Do you think it’s ridiculous? However, it is also a fact that customers queue up for consumption in many online celebrity restaurants in Nanjing, and scalpers smell "business opportunities" from them. They can enter without queuing, pay on the spot, and refund fees after the time limit. The slogan is eloquent and attractive, and scalper tickets are not worried about buyers. For young consumers who are keen on "punching in friends", this "handling fee" is not unbearable, and it is a cup of milk tea money at most for each person; On the other hand, spending hundreds of yuan saved the lengthy queuing time and ended up at ease.
Of course, not everyone is willing to spend this "wasted money". A grandmother who is over 60 years old in the "Diandude" team is puzzled by buying scalper tickets: "Why spend money to find someone to queue up? I don’t have much, just more time. " A consumer wrote angrily on the comment software: "It’s no problem to queue up for tickets normally, but the scalper at the door has dozens of tickets in his hand. How do merchants invoice?"
According to insiders, the "yellow cattle" were originally just some people queuing up for customers in advance to get a little hard work. Gradually, they are not satisfied with being single-handed "brokers", but form a tight network of purchasing in front and selling in the rear. From being hired to buying tickets to taking the initiative to hoard tickets and drive them up, the tickets for concerts that were robbed within 5 seconds were created, and the same was true for three hours without eating at the gates of Gelaoguan and Diandude.
Merchants are not unaware of this. On the contrary, some merchants even colluded with scalpers to create false and hot scenes, forming a gray industrial chain between online celebrity stores and scalpers. Last year, it was revealed that online celebrity Bakery Master Bao hired a fake team of yellow steaks in a store in Wuhan. The scalpers mixed up with ordinary customers to queue up for shopping, and then turned around to the kitchen to return the cakes they just got to the merchants. On average, a single order could earn "labor expenses" from 25 yuan to 30 yuan. After the incident was exposed, the number of people queuing in the store plummeted by 70%, and the popularity was "diving".
According to industry insiders, there are two main types of scalpers in the catering industry. One is that the company hires scalpers to queue up before it becomes famous or when a new store opens, and the other is that there are endless queues in front of the door, which leads to some "scalpers" who make profits. However, no matter which one, it will create a scene of hot business in restaurants for the outside world.
When some shops in online celebrity tried to create a false popularity, most honest businesses resisted. According to the clerk of Ge Laoguan in Nanjing Aishang Tiandi, consumers can get the number online through Ge Laoguan’s WeChat WeChat official account, and merchants will limit the number of times to get the number online by setting the ID of the account, up to five times a week. At the scene, the clerk tries to ensure that one person has one number as much as possible, and tries to avoid the phenomenon that scalpers repeatedly take numbers. "Although there are still scalpers scalping tickets, it is much better than before." The clerk said.
It is a common phenomenon that customers queue up in online celebrity stores, which makes the waiting time rich and interesting for consumers and tests the wisdom and intentions of businesses. When customers line up at Haidilao, the restaurant not only provides free snacks, drinks and fruits, but also provides free manicure and shoeshine projects, and even prepares colored paper for ingenious customers, which can fold paper cranes and fold stars to deduct the meal expenses, so that consumers can enjoy the process of waiting in line. The practice of "fishing at sea" is worth learning from many online celebrity stores. (trainee reporter Shen Jiaxuan)